If you’ve been disappointed by 2020 it’s Not over yet because keyword tools just Got a lot worse and actually it’s not All the keyword tools it’s actually a Part of Kyoto’s some matrix in most of The popular keyword tools ATF’s I see a mirage even it will Suggest and several others have gotten Worse namely the traffic metric which is The traffic that most people were using The last two to three years to actually Pick that keyword as the main thing Because a SEOs have evolved to create Pages about topics rather than pages About keywords and search volume for Given Q is not as important as the total Traffic you might get from all the Longtail keywords and that’s what that Traffic metric was doing however the Main data source for this traffic metric Has been shut down it’s been shut down At the end of January this year and it Was a program called jump shot that was Provided mainly by Avast Antivirus so a First antivirus actually has a free Software people can go download it on Their site and a lot of people using Even comes pre-installed on a lot of Like OEM computers I was essentially a Free antivirus in exchange for Collecting data on how people search etc Among other things and these data was Resold to tools like a traps ACM rush Neil patel etc it was just a point I was
Also anonymized data so it wasn’t yeah Structures on your search history with The same way as Facebook essentially Sells your data and like allows me to Buy ads in like in front of the right People but I don’t know who these people Are you know so it’s kind of the same Way yeah you got it You get a piece of software for free but You pay for it in the anonymized data Essentially exactly um and and so that Data was the number one source for other Traffic estimate but also the clicks per Search which were really interesting in A world of fitted snippets and 0 click Search is like remember like half of the Searches yeah last year well I think Yeah half of the searches last year what No click search it so people did not Click the read if you do snippet or they Check the images on top or whatever like That and so this data was really Important for picking your keywords so You Knew how much traffic the top pages were Getting and you could take into account These things like SEO click search is Like a longtail keywords etc and these Is now not dead all these metrics still Exist in SEM rush nature etc but it’s a Lot worse because that was one of the Main sources of data for that and that’s Why you might have seen erratic traffic Curves in a trap so I see a merge
Etcetera because they have lost this and It was still okay in January when you Shut it down all like beginning of February because that data was still Fresh you know they got the last batch At the end of January and now we’re Getting to a point where all that old Data is just irrelevant especially when Google does massive core updates and Reshuffles everything then you can’t Rely on that old a tiny module and That’s creating the problem we have Today which is the traffic data as Probably I mean I can’t really put a Number on it and I’m not gonna do that Because Tim’s gonna get mad at me Because I don’t know to be honest but From what I’ve tested is a lot was Physically um what that means is that Q Difficulty is definitely a Q difficulty Keyword research is definitely taking a Step back is going to be a little bit Harder and it’s in general creating a Page is going to be a lot more of a Shooting a dark and kind of like Instinct thing then in terms of what You’re gonna get for traffic then it Used to be and it’s a little bit Annoying it’s still somewhat usable so Yesterday actually I spent time I had a Tribe’s open I had sa marsh open and how Google Analytics opened for several Sites and I was comparing you know I was Putting the top organic landing pages in
Google Analytics and I was checking what A trypsin SEM rush was saying all the Top landing pages for organic and so it Gave me an idea of like how well how Good they are it was still right about 60% of the time right so still somewhat Usable but still there was pages that Were in the top 15 on Google Analytics That would be like number 60 on a trap So SEM rush for example and they would Completely miss it out and and you yeah It means you could not rely on it so What does this mean for people using These metrics doing keyword research Which I still recommend you use it’s Still good enough ah again it means this Mourn certainty when you pick a topic You might hit a flop or you might Actually strike gold not knowing and so For that reason before I used to Set the traffic threshold on a drive Side about 100 like you know the it says Like 100 traffic that I used to be a Medium now because of what I’ve seen I’m Actually gonna lower it down to around 50 and I’m going to just go deeper on The on the pages that they recommend Even if that means that some of them Will get less traffic overall a lot of Pages that will be lower will be not Targeted by competitors and will be Missed by essentially the traffic Algorithm and there will be high traffic Pages that should be much higher but
Because it’s been wrong it didn’t work So I’m just gonna go lower and uh I’m Not gonna be afraid of longtail Basically so that’s what I wanted to say Now a ship’s been coming clean about This but every tool is affected so it’s Not like you can just like signer like Unsubscribe from a travĂ©s and go Subscribe to a CMS or whatever I mean go And try it if you want but like from Everything I’ve tried the numbers are Actually quite close for all these tools Actually so anything’s about this yeah So like hasn’t it always been kind of a Bit off like I’ve seen examples like of Sites where I can bear traffic and Analytics and it’s like it’s almost bang On but I’ve also seen someone it’s like By a factor of like 8 off yeah so how Much how much of this is like I feel Like there’s this kind of problem in our Community where people are they look at A giraffe’s traffic first and I wasted My nights except my sites gone dying Here’s a picture of a traps as opposed To that what’s analytics say well oh It’s not quite as bad as that like you Know I mean here’s the one thing that I’m seeing now that I didn’t see before Is like um it gives a direction wrong So say the site goes up when it’s going Down and vice-versa And that was always right before like They were I mean not always but like
Very very consistent I don’t know even I’m authority hacker like there’s this Like it’s a really like optic is a bit Of a different one because actually we Rank for the keyword Clickbank which is A massive keyboard and but it’s a Branded keyboard and around branded Keywords they can’t predict the CTR Because they don’t understand like they Don’t have they don’t they don’t see Models really different exactly because People will keep 95% of them will click on Clickbank Right more um but they don’t understand This like it’s a 144,000 searches per Month so I think we middle of page one So they attribute a lot of traffic to us God that actually was never here in the First place so when you rainfall of Branded keywords it’s like it’s always Been kind of shitty um but if you rang For informational keywords Commercial killers etc it used to be Much more accurate IDs now it’s a bit of A step back um but like after playing With it for a day I’m still gonna use it I’m just gonna be much more worried of Where I’m seeing basically do you think This gives an advantage to anyone um I Mean it gives an advantage to people who Have Google Analytics properly set up on Their site and can give more sites rank Aforesaid queries you know because what It does is like that that data becomes
More private right um like if you like Before you could just throw most sites Nature’s and have a good idea now it’s It’s wrong enough that you can gain Competitive advantage if you on top Already you know and I actually try to Push more like more keywords or push More domains by competitive domains and Like right there traffic the content for This is that Russell the people that Have the accurate information through Analytics and self console have more Power now Alright well we’re gonna close it here Thank you guys for watching and Listening every we’ll see more with Another episode I hope you enjoyed if You did click on the like button on YouTube subscribe and drop us a comment If you will trust the traffic metrics Still or if you never trust it or Anything that we want to know down in The comments when you sing Thank you for watching have a good day [Music]