108 Tests Russell Brunson

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is a great book if you wish to gain insights, see examples, and check out stories that will influence you to construct an effective organization online or guide you in transitioning from offline to internet marketing channels.

So let’s consider the cons and pros rapidly:

Pros:

  • DotCom Secrets is free. Get it here.
  • You will overcome the shoulder lessons from a successful extremely affiliate– Russell Brunson.
  • The book is a pleasurable and easy read.
  • You will get actionable takeaways that you can use to improve your business right away.

Cons:

  • It’s not a “how to earn money online” book per se.
  • You will need to have some understanding of internet marketing principles to totally appreciate the book.

Dotcom Secrets is a great resource if you wish to gain from someone who has in fact earned money online.

Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll come away from reading this book with actionable takeaways that you can use to enhance your service right away.

The only disadvantage is that it’s not a “how to generate income online” book per se– you will require to have some knowledge of online marketing principles to completely appreciate it.

But in general, Dotcom Secrets is an important resource for anyone looking to construct or grow an online business.

If you’re prepared to discover from one of the masters of Sales Funn, be sure to check out this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my preferred organization books. You might have to read it multiple times to fully comprehend it. Or simply make it your buddy as you go about your online lifestyle company experiences.

In the introduction of the book, Russell Brunson promised to keep the book evergreen for many years to come. The objective is to make it appropriate to both brand-new and innovative online entrepreneurs.

The number of organization books do you still discover pertinent in this ever-changing world? Despite the fact that marketing methods are constantly altering, the DotCom Secrets book is still extremely appropriate and useful today.

What Is DotCom Secrets?

The DotCom Secrets book offers a step-by-step process for growing an effective service– whether online or offline.

DotCom Secrets Review

Although DotCom Secrets was first released in 2015, you’ll discover that the majority of the methods that Russell speak about are still reliable today.

You’ll get a ton of actionable recommendations from the book and if you have strategies to sell products online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a referral.

Dan Kennedy composed the forward to the DotCom Secrets book. In his specific words:

” In reality, this is a proven playbook for growing your company with efficient list building and sales/conversion techniques, which can be utilized online and offline.”

This is a transformative and powerful book. DotCom Secrets by Russell Brunson is the best road map if you’re seeking to begin an organization or scale an existing company.

Within the pages of the Dotcom Secrets book, you’ll get a comprehensive strategy that guides you on the ideal building blocks for your business. You’ll definitely get results from reading it.

To be honest, DotCom Secrets sounds like a book for developing a sustainable online business only.

But do not be constrained by that due to the fact that the actionable marketing strategies work for both online and offline services. So you’re in safe hands if you run a brick-and-mortar business and wish to transition to online marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, just you can address that question. If you want to scale a service or start and follow tested ‘shortcut’ that has been tested by Russell himself, you ought to check out the DotCom Secrets book.

It’s changing lives and I’ve personally discovered it extremely valuable on my entrepreneurial journey (I’ve read it numerous times). I extremely suggest the book.

If you ‘d rather play cool and attempt to figure it out on your own, then DotCom Secrets may not deserve your read. You ought to think about another book.

DotCom Secrets provides clever insights and strategies to:

Existing entrepreneur: If you haven’t started a business at all or have no business idea, the book may not pertain to you.

Product owners: If you have an existing item currently, then you can learn methods to double and even triple your sales.

Positive online marketers: If you’re ready to take steps that may challenge your idea of organization, then you ought to utilize DotCom Secrets as a referral.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You want to construct a service that stands the test of time. You don’t wish to blow over since you lack the skillset, tools, and tricks that have actually been evaluated and proven to produce terrific results.

Whether you’re a beginner who’s simply getting started or you’re a professional, DotCom Secrets will walk you through the procedure of beginning and growing a lucrative organization.

If you already have a service, use the tricks in the book to scale to unbelievable levels? Aside from making money, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a relied on and powerful book that offers specific, actionable instructions on what you need to do to fail-proof your business, how to attract customers, and the tricks to considerably enhance your sales.

You’re still not limited at all if you fail to check out DotCom Secrets. The only obstacle, however, is that you’ll miss the chance to quickly grow your existing organization or thrive in a competitive industry.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some differences in between Expert Secrets Both books pertain to, lifestyle entrepreneurs, entrepreneur and online marketers– since they match each other and attend to starting and growing an effective organization.

Professional Secrets vs DotCom Secrets.

DotCom Secrets details a detailed process to successfully structure your company. You get to find out how to deliver your message and interact worth in a way that makes people want to pay you.

Professional Secrets offers actionable examples, illustrations, and stories that help you discover your voice, build a faithful fan base and make money to share messages that will alter another person’s life.

Both books are suggested to business owners who want to end up being more effective in their markets. Business owners who are built to see opportunities in competitors instead of pain.

In Russell’s third and brand brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream consumers (aka getting lots of traffic as the title of the book suggests).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is arranged into 5 sections just like Expert Secrets that details the simple marketing processes and how to execute them.

Area One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell began the first area of DotCom Secrets with “Ladders and Funnels.” He also exposes five (5) marketing secrets. Let’s go over them:

Secret # 1: The Secret Formula

You need to have a full understanding of where you desire your business. How does this understanding help your clients and clients?

This will help you to serve them much better– instead of trying to find out their pain points, how desperate they need services, and what they’re ready to pay.

In the secret formula, 4 simple concerns were described in a step-by-step order inside the DotCom Secrets book:

Who are your dream clients?

How do you discover them?

How do you attract them without being aggressive?

What benefit will they receive from your organization?

You’ll find answers to these concerns and more in the very first secret.

Secret #2: The Value Ladder

When it comes to developing a sustainable organization, value is essential. , if there’s no value, clients clients customers will leaveCustomers

Customers

That’s why Russell invested a ton of time to dissect the steps that you need to follow to browse your dream client from taking the “bait” (starting point of your ladder) to where they wish to be.

DotCom Secrets Value Ladder

This trick is described as “taking them through your value ladder.”

When you successfully structure the value ladder, you’ll not just make more money, you’ll likewise offer your consumers with a more customized option. They’ll like you for this.

Secret # 3: From A Ladder To A Funnel

This trick is where the magic occurs. It’s like a surprise that changes everything you currently understand about growing a lucrative company. You’ll get started with building out your own sales funnel and the psychology behind a lucrative funnel.

There’s a lot more …

You need to have a complete value total worth place. You might not be able to construct a high-converting sales funnel if you do not have an efficient worth adder mapped out.

The sales funnel is very important and has actually altered the way entrepreneurs and organizations approach sales online.

It works because it takes into consideration the clients’ habits– and moves them through the different steps of your worth ladder up until they’re prepared to buy your item– voluntarily.

Secret # 4: How To Find Your Dream Customers

You have a target audience. Unfortunately, you may not know how to identify or serve them. That’s why understanding how to define your target market is necessary.

This secret outlines where your target audience (i.e., clients who are ready to buy your item) are spending most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be armed with the strategies that work to get a customer to leave whatever they’re doing and have a look at your page.

Every online business owner requires to find out and master these strategies. Russell makes it simple in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Generating traffic to a landing page or site is a consistent battle for the majority of people. It’s arguably the most complicated aspect of running a successful online service.

Do you truly comprehend how traffic operates in the online marketing area? If you aren’t confident in your traffic generation expertise, Russell has the answers.

He reveals you the very best kind of traffic that you must pay attention to and how it can transform your business. The kind of traffic includes:

  • Traffic we manage
  • The traffic we don’t manage
  • Traffic we own

Area Two: Your Communication Funnel

In this section, Russell digs deeper into the processes associated with building an audience by leveraging advanced individual branding techniques, the secrets to communicating well with your audience that will cause a sale.

Make certain you don’t skip this section while checking out DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to developing a appealing and confident character.

Why do you believe people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have massive fans?

As a company owner, you can’t go wrong when you lastly establish an appealing character. When you’re successful at it, it means you can add more qualified customers to your e-mail list and launch an effective product that individuals are ready and ready to acquire immediately.

In producing that appealing character, Russell Brunson specifies the 3 components you should keep in check, which is divided into 3 (3) classifications:

  • The Elements
  • The Identity
  • Stories

DotCom Secrets shows you how to create an attractive character using these elements and their elements, and identify the best way to communicate your fascinating stories that will get the sales being available in.

Secret # 7: The Soap Opera Sequence

This “secret” comes from the previous part of Dotcom Secrets. It’s all about producing a bond and a sort of rapport in between the Attractive Character and the target market through a traffic source we own. Email.

The Soap Opera Sequence comprises a series of email sequences that help to connect and develop an instantaneous relationship between you and the person reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for creating the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his good heart also shares the EXACT 5 email templates that have actually helped him to shift into a sought-after internet and an appealing character marketer.

The Soap Opera Sequence works since it takes advantage of offering worth to your customers. This ‘value’ paired with a tempting open story hooks them the minute they read your very first email and they’ll look forward to the next one.

The days of dull e-mail sequences are over. Don’t simply take pleasure in soap opera on television, it’s time to anecdotally utilize it in your email messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the trick to keeping your subscribers happy to speak with you every day is utilizing the Seinfeld email format.”

What’s the Seinfeld format all about?

DotCom Secrets Seinfeld Sequence

It’s an e-mail style that builds excitement in your readers. It ‘d amuse them and cause them to purchase from you.

It leverages the power of storytelling. But this time, you’re being creative in sharing your life and pertinent stories happening with/around you– stories they can quickly get in touch with. You need to be tactical and purposeful about it anyways.

You want to be able to lead ideal consumers back to your deal. This may look easy however it’s powerful however!

When you’re sending Seinfeld e-mails, Russell likewise provides good examples and composed design templates to speed up the process.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area Three: Funnelology

In this section, the techniques and strategies for developing high-converting funnels are discussed in detail, as well as and what you really need to do to make your funnel work.

Russell covers the fundamentals of a funnel, stages (and sales funnel stages) and the kind of landing pages to utilize, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we found out the significance of adhering to systems that work. In other words, there’s no requirement to transform the wheel.

There’s a possibility that you’re making the above mistake if you’re a business owner and you’re having a hard time to break even.

This is common with business owners who are just starting with their sales funnel. They attempt to re-invent the whole automobile. What a horrible course to follow when constructing an organization!

The secret here is leveraging on other people who currently have an effective funnel and making your offer to their precise customers. Keep an eye on the:

  • Demographics
  • Advertisement copy and copies
  • Traffic sources
  • Offers
  • Landing page

Knowing how to reverse all these components to work for you is a valuable gift for your organization. It’s rather easy once you comprehend how the pieces fit.

Secret # 10: Seven Phases Of A Funnel

I’m extremely glad that I read DotCom Secrets a couple of years ago (and a number of times more because that first time to fully understand and carry out the methods in my own online company.

It not just opened my eyes to funnels and how to construct them however also the seven phases that a perfect client needs to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me better come to terms with this sentence within the DotCom Secrets. It reads:

The genuine difference in between having a six-, 7-, or even eight-figure organization is whether you understand the stages of a funnel and can effectively generate income from the points along the line.

I was familiar with that there are levels of traffic temperature level and for that reason, treating them along the exact same funnel procedure threatens.

This trick alone is essential to producing the best kind of page, offer, and traffic that will lead to sales.

There’s likewise the pre-framing concept that you need to totally comprehend when producing a funnel– especially if you want visitors and leads to trust you more. Well, who does not want to develop trust currently?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets surpasses the common organization advice. It enters into the specific landing pages you can develop in the 7 building stages that we’ve gone over earlier.

You get to see the twenty-three of the most reliable building blocks for your sales funnels.

DotCom Secrets 23 building blocks of a funnel

Smart funnel hackers utilize these foundation at particular times during these same four stages of the funnel:

  • Pre-frame bridge
  • Qualifying customers
  • Qualifying purchasers

Recognizing hyper purchasers for your services and products.

When you’ve understood how this works, you can choose which you wish to begin with first and which one to adhere to in your market.

Secret # 12: Frontend Vs. Backend Funnels

Choosing the ideal type of funnels can be a struggle even to the more advanced online marketers. More so, comprehend the funnels that will be served only to qualified buyers (at the backend).

DotCom Secrets Frontend Vs Backend

This error isn’t so apparent– but bypassing it can make a difference in your traffic engagement and sales.

Here Russell outlines the procedure he follows when choosing a funnel to utilize on the frontend of his value ladders, the funnel he uses in the factor to consider phase (the middle), and those utilized for the backend offers.

Secret # 13: The Best Bait

I could not include this ‘secret’ when I first read the DotCom Secrets book.

Russell spills all of it out in this section and exposes the secret that made all his books sell millions.

Simply by grabbing your free copy of DotCom Secrets and studying the funnel steps, you’ll have numerous “Aha-Moments” that will alter your organization, particularly if you have a product you’re currently offering online (or even offline).

I imply if you can purchase your totally free copy of DotCom Secrets and study the funnel actions, you’ll comprehend the trick behind these records.

He highlights the power of words and how utilizing a certain WORD can change your whole business amazingly. That single word can serve as bait.

No matter the market you operate in, what you do, what products you provide, or business model, this is the part that a few of the successful entrepreneurs would hide from you.

 

Area Four: Funnels And Scripts

The first time I check out DotCom Secrets, I couldn’t understand this area because it was special in its way. I needed to check out the book again to comprehend the point that Russell was making.

As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, as well as the exact funnel scripts that have helped him to offer millions of each of his items.

These are divided into the Frontend, Middle and Backend Funnels. Interestingly, you don’t need to have problem with these parts because there’s an effective suite of software you can utilize to automate whatever– ClickFunnels software.

1. Frontend Funnel: Two-Step– Free Plus Shipping

The Frontend Funnel is essential due to the fact that it reveals what must take place once you get your visitors onboard your sales funnel.

You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to develop and can benefit eCommerce online marketers or business owners who have Free Plus Shipping offers.

The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item should be shipped.

On the 2nd page (step-two) of the funnel, the visitor’s credit card information is requested for the shipping and handling charge. As soon as the visitor has actually successfully completed the second page– the One-time-offer is next.

Naturally, you’re not left alone as there are scripts you will use to make this whole 2-step complimentary shipping funnel efficient. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the exact same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of setting up this deal is to help breakeven and cover the cash you invested in marketing or getting the lead.

DotCom Secrets self liquidating deal

Here, Russell Brunson shows the practical mechanics associated with this kind of funnel. And he also presented an unique script called the Star, Story, Solution script which helps to nudge a cold lead towards your products.

You’ll access to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll discover how to lure visitors and let them keep paying for a longer time.

You’re not restricted in any method– as there are many methods to use this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The best webinar is the best and also the very first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to use recorded or live discussions to market your services or products on auto-pilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re provided with the techniques and scripts that will make the webinar really “best.”.

5. Middle Funnel: Invisible Perfect Webinar.

Unlike the Perfect Webinar, this one is a little bit various. It’s not FREE!. It’s an advanced webinar discussion where your goal is to get people to purchase. But it’s “undetectable”– which means there’s no pushy or deception involved.

You’ll likewise access the scripts for this upgraded version of Perfect Webinar.

6. Middle Funnel: Product Launch.

You utilize the “Product Launch” funnel particularly for introducing a new product by sharing a series of videos to offer lots of value to your visitors.

Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.

These videos will be persuasive, useful, and entertaining– therefore triggering visitors to act. You’ll find how to appropriately structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of selling high-ticket offers utilizing an advanced formula and scripts. This funnel is what you need to get premium clients if you’re a coach or consultant.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area 5: ClickFunnels.

This last area is quick however you can find out more by reading my ClickFunnels evaluate.

DotCom Secrets Pros and Cons.

DotCom Secrets is a great book if you want to gain insights, see examples, and read stories that will motivate you to build a successful company online or guide you in transitioning from offline to internet marketing channels.

So let’s consider the pros and cons rapidly:.

Pros.

DotCom Secrets is totally free. Get business-building knowledge without paying money.

Enhance your organization’ relevance utilizing the worth ladders and sales funnel strategies and scripts.

Get tricks to ending up being a thought leader in your market.

Simple strategies that will work for any business design.

Establish and build relationships connection with your customers.

Cons.

You might require to have an existing business to take advantage of DotCom Secrets (although it can certainly benefit you if you’re simply beginning in addition to long as you carry out the information).

The book is perfect for businesses that leverage internet marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

When you get it from the main site, DotCom Secrets is FREE. If you’re based within the US or $14.95 for global, you just have to pay for shipping/handling– $7.95.

There you have it, the Free Plus Shipping deal we discussed previously. As you can see, Russell is a master at implementing what he teaches.

If you prefer to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.

DotCom Secrets Free Book.

Thanks to Russell for providing the book devoid of his website (you simply spend for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a bundle of actionable methods and tricks for beginning and growing an organization.

You’ll encounter a lot of aha minutes while going through the areas. You’re directed on how to incorporate the idea into my own company.

DotCom Secrets is a playbook. You might have to read it numerous times to get the ‘secrets’ into your head and company. But you don’t have to if you have a strong IQ, which I’m sure you do!

All in all, if you’re offering product and services online, I extremely recommend that you get a copy of DotCom Secrets free of charge.

>>Click Here To Get Your Copy Of Dotcom Secrets<<