Dotcom Secrets is a great book if you wish to acquire insights, see examples, and check out stories that will influence you to build an effective organization online or guide you in transitioning from offline to online marketing channels.
Let’s think about the cons and pros rapidly:
- DotCom Secrets is totally free. Get it here.
- You will overcome the shoulder lessons from an effective extremely affiliate– Russell Brunson.
- The book is a easy and satisfying read.
- You will get actionable takeaways that you can utilize to improve your service right away.
- It’s not a “how to generate income online” book per se.
- You will need to have some knowledge of internet marketing ideas to totally appreciate the book.
Dotcom Secrets is a fantastic resource if you want to gain from someone who has in fact made money online.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can utilize to enhance your organization right away.
The only disadvantage is that it’s not a “how to generate income online” book per se– you will need to have some knowledge of online marketing principles to totally value it.
But overall, Dotcom Secrets is a valuable resource for anybody looking to construct or grow an online organization.
If you’re all set to discover from one of the masters of Sales Funn, be sure to check out this book today!
DotCom Secrets Book
It’s one of my preferred business books. You may need to read it numerous times to completely grasp it. Or simply make it your companion as you set about your online way of life company experiences.
In the intro of the book, Russell Brunson guaranteed to keep the book evergreen for many years to come. The objective is to make it relevant to both sophisticated and brand-new online business owners.
The number of business books do you still discover appropriate in this ever-changing world? Even though marketing methods are continuously altering, the DotCom Secrets book is still incredibly pertinent and useful today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a detailed process for growing an effective company– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first released in 2015, you’ll find that the majority of the strategies that Russell discuss are still effective today.
You’ll get a lots of actionable advice from the book and if you have strategies to offer products online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy composed the forward to the DotCom Secrets book. In his precise words:
” In reality, this is a tested playbook for growing your company with reliable list building and sales/conversion approaches, which can be utilized offline and online.”
This is a transformative and effective book. If you’re looking to start an organization or scale an existing company, DotCom Secrets by Russell Brunson is the ideal roadway map.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive plan that guides you on the ideal foundation for your business. You’ll absolutely get results from reading it.
To be honest, DotCom Secrets sounds like a book for building a sustainable online service only.
However do not be constrained by that because the actionable marketing strategies work for both online and offline organizations. So you’re in safe hands if you run a brick-and-mortar organization and wish to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can address that question. If you wish to scale a service or begin and follow proven ‘shortcut’ that has actually been evaluated by Russell himself, you should read the DotCom Secrets book.
It’s changing lives and I’ve personally discovered it extremely important on my entrepreneurial journey (I’ve read it several times). I extremely suggest the book.
If you ‘d rather play cool and attempt to figure it out on your own, then DotCom Secrets may not deserve your read. You need to consider another book.
DotCom Secrets provides clever insights and techniques to:
Existing entrepreneur: If you have not started a business at all or have no service concept, the book might not relate to you.
Item owners: If you have an existing item already, then you can discover methods to double and even triple your sales.
Positive marketers: If you’re ready to take actions that might challenge your concept of company, then you should use DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to construct a service that stands the test of time. You don’t want to die because you lack the skillset, tools, and secrets that have been tested and shown to produce terrific outcomes.
So whether you’re a novice who’s simply starting or you’re a specialist, DotCom Secrets will walk you through the process of beginning and growing a rewarding business.
If you currently have an organization, utilize the tricks in the book to scale to incredible levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and effective book that provides specific, actionable instructions on what you ought to do to fail-proof your business, how to draw in consumers, and the tricks to significantly increase your sales.
You’re still not limited at all if you fail to check out DotCom Secrets. The only challenge, though, is that you’ll miss out on the chance to rapidly grow your existing organization or prosper in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences between Expert Secrets Both books relate to, lifestyle entrepreneurs, business owners and online marketers– because they complement each other and offer beginning and growing a successful company.
Professional Secrets vs DotCom Secrets.
DotCom Secrets describes a detailed process to efficiently structure your business. You get to learn how to provide your message and communicate worth in a manner that makes people wish to pay you.
Professional Secrets offers actionable examples, illustrations, and stories that assist you find your voice, build a faithful fan base and earn money to share messages that will change somebody else’s life.
Both books are advised to business owners who want to become more effective in their markets. Business owners who are built to see chances in competitors instead of discomfort.
And finally in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream consumers (aka getting lots of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 sections much like Expert Secrets that lays out the simple marketing procedures and how to implement them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the very first area of DotCom Secrets with “Ladders and Funnels.” He likewise reveals five (5) marketing secrets. Let’s review them:
Secret # 1: The Secret Formula
First, you require to have a complete understanding of where you want your organization. How does this understanding assist your consumers and customers?
This will assist you to serve them better– instead of looking for out their pain points, how desperate they need services, and what they’re willing to pay.
In the secret formula, four basic questions were laid out in a detailed order inside the DotCom Secrets book:
Who are your dream clients?
How do you find them?
How do you attract them without being aggressive?
What advantage will they receive from your service?
You’ll discover answers to these concerns and more in the very first secret.
Secret #2: The Value Ladder
Worth is key when it concerns constructing a sustainable service. , if there’s no worth, customers and clients customers leaveCustomers
That’s why Russell invested a ton of time to dissect the actions that you require to follow to navigate your dream client from taking the “bait” (starting point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This secret is referred to as “taking them through your worth ladder.”
When you successfully structure the value ladder, you’ll not only make more money, you’ll likewise provide your clients with a more personalized service. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic occurs. It’s like an epiphany that changes everything you already learn about growing a profitable business. You’ll get started with constructing out your own sales funnel and the psychology behind a rewarding funnel.
It goes beyond the product you’re selling or how they’re priced. There’s a lot more …
You need to have a complete value ladder in place. It’s like your foolproof system for making sales on autopilot. If you do not have an effective worth adder mapped out, you might not be able to construct a high-converting sales funnel.
The sales funnel is very important and has actually changed the way business owners and organizations approach sales online.
It works because it takes into account the clients’ behaviors– and moves them through the various actions of your value ladder until they’re all set to purchase your product– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target market. You may not know how to recognize or serve them. That’s why knowing how to define your target audience is very important.
This secret describes where your target audience (i.e., customers who are ready to buy your product) are investing most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the techniques that work to get a client to leave whatever they’re doing and take a look at your page.
Every online entrepreneur requires to learn and master these methods. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or site is a constant struggle for the majority of people. It’s probably the most overwhelming element of running a successful online organization.
Do you actually comprehend how traffic operates in the internet marketing area? If you aren’t positive in your traffic generation proficiency, Russell has the responses.
He shows you the best kind of traffic that you ought to take note of and how it can change your organization. The type of traffic includes:
- Traffic we control
- The traffic we don’t manage
- Traffic we own
Area Two: Your Communication Funnel
In this area, Russell digs deeper into the procedures associated with constructing an audience by leveraging more advanced individual branding strategies, the tricks to communicating well with your audience that will lead to a sale.
Make certain you do not skip this section while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a attractive and confident character.
Why do you think people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have enormous followers?
As a business owner, you can’t fail when you lastly establish an attractive character. When you’re effective at it, it indicates you can add more competent customers to your email list and release a successful item that individuals are prepared and ready to buy right away.
In developing that attractive character, Russell Brunson defines the 3 elements you must keep in check, which is divided into 3 (3) categories:
- The Elements
- The Identity
DotCom Secrets reveals you how to produce an attractive character utilizing these parts and their elements, and determine the very best method to communicate your fascinating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about creating a bond and a sort of relationship in between the Attractive Character and the target market via a traffic source we own. Email.
The Soap Opera Sequence makes up a series of e-mail sequences that help to connect and develop an instantaneous relationship between you and the individual reading your email. Russell credits Andre Chaperon (developer of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart likewise shares the EXACT five e-mail design templates that have helped him to transition into an Attractive Character and an in-demand internet online marketer.
The Soap Opera Sequence works since it takes advantage of giving value to your customers. This ‘value’ paired with an alluring open storyline hooks them the minute they read your very first email and they’ll anticipate the next one.
The days of uninteresting email sequences are over. Don’t just take pleasure in daytime drama on television, it’s time to anecdotally use it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your customers delighted to speak with you every day is using the Seinfeld email format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email style that builds excitement in your readers. It ‘d amuse them and trigger them to buy from you.
It leverages the power of storytelling. This time, you’re being imaginative in sharing your life and pertinent stories occurring with/around you– stories they can quickly link with. You should be strategic and purposeful about it anyways.
You want to have the ability to lead perfect consumers back to your deal. This may look simple however it’s effective!
Russell also supplies good examples and written templates to speed up the process when you’re sending out Seinfeld emails.
Section Three: Funnelology
In this section, the methods and tactics for building high-converting funnels are talked about in detail, in addition to and what you truly need to do to make your funnel work.
Russell covers the fundamentals of a funnel, phases (and sales funnel phases) and the type of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the significance of staying with systems that work. To put it simply, there’s no need to transform the wheel.
If you’re a business owner and you’re having a hard time to recover cost, there’s an opportunity that you’re making the above error.
This is common with entrepreneurs who are just starting with their sales funnel. They attempt to re-invent the whole lorry. When building an organization, what a horrible course to follow!
The secret here is leveraging on other people who already have a successful funnel and making your offer to their specific clients. Watch on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these components to work for you is an invaluable present for your organization. It’s rather easy once you comprehend how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m really pleased that I check out DotCom Secrets a few years ago (and numerous times more since that first time to completely understand and implement the strategies in my own online business.
It not just opened my eyes to funnels and how to construct them however likewise the seven phases that a perfect consumer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better come to terms with this sentence within the DotCom Secrets. It reads:
The real distinction in between having a six-, seven-, or perhaps eight-figure service is whether you understand the stages of a funnel and can successfully monetize the points along the line.
I was familiar with that there are levels of traffic temperature and for that reason, treating them along the very same funnel procedure is dangerous.
This secret alone is basic to developing the best kind of page, offer, and traffic that will result in sales.
When developing a funnel– specifically if you desire visitors and leads to trust you more, there’s also the pre-framing idea that you need to totally understand. Well, who does not wish to develop trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the typical service recommendations. It enters into the specific landing pages you can produce in the 7 structure phases that we’ve discussed previously.
You get to see the twenty-three of the most effective foundation for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers use these foundation at specific times throughout these exact same four phases of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
Determining hyperactive buyers for your services and products.
Once you’ve comprehended how this works, you can decide which you wish to start with first and which one to stay with in your market.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the right kind of funnels can be a battle even to the more advanced online marketers. More so, comprehend the funnels that will be served only to qualified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so obvious– however bypassing it can make a distinction in your traffic engagement and sales.
Here Russell details the procedure he follows when picking a funnel to use on the frontend of his value ladders, the funnel he uses in the factor to consider stage (the middle), and those utilized for the backend deals.
Secret # 13: The Best Bait
I could not contain this ‘secret’ when I initially checked out the DotCom Secrets book.
Russell spills it all out in this area and reveals the secret that made all his books sell millions.
Just by grabbing your totally free copy of DotCom Secrets and studying the funnel steps, you’ll have numerous “Aha-Moments” that will change your business, especially if you have an item you’re currently offering online (or even offline).
I indicate if you can order your free copy of DotCom Secrets and study the funnel actions, you’ll comprehend the secret behind these records.
He highlights the power of words and how using a specific WORD can alter your entire company magically. That single word can act as bait.
No matter the industry you run in, what you do, what products you use, or the business model, this is the part that a few of the successful business owners would hide from you.
Section Four: Scripts and funnels
The first time I check out DotCom Secrets, I could not grasp this section because it was special in its method. I had to check out the book once again to understand the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, in addition to the precise funnel scripts that have actually helped him to offer millions of each of his items.
These are divided into the Frontend, Middle and Backend Funnels. Interestingly, you don’t need to fight with these parts due to the fact that there’s an effective suite of software you can use to automate everything– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Since it reveals what ought to happen once you get your visitors onboard your sales funnel, the Frontend Funnel is crucial.
You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to develop and can benefit eCommerce marketers or business owners who have Shipping plus free offers.
The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item ought to be delivered.
On the second page (step-two) of the funnel, the visitor’s charge card information is asked for the shipping and handling charge. When the visitor has successfully completed the 2nd page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will utilize to make this entire 2-step complimentary shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of setting up this deal is to assist breakeven and cover the money you invested in marketing or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson reveals the practical mechanics involved in this type of funnel. And he also presented a special script called the Star, Story, Solution script which assists to nudge a cold lead towards your products.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to attract visitors and let them keep spending for a longer time.
You’re not limited in any way– as there are lots of ways to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the perfect and also the very first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to utilize documented or live discussions to market your product and services on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the methods and scripts that will make the webinar really “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more advanced webinar discussion where your goal is to get individuals to buy.
You’ll also access the scripts for this upgraded variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel particularly for launching a new item by sharing a series of videos to provide lots of value to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be persuasive, helpful, and amusing– therefore triggering visitors to do something about it. You’ll find how to appropriately structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket deals utilizing an innovative formula and scripts. This funnel is what you require to obtain premium clients if you’re a coach or specialist.
Area 5: ClickFunnels.
This last area is brief but you can learn more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is a terrific book if you wish to gain insights, see examples, and read stories that will motivate you to build an effective business online or guide you in transitioning from offline to online marketing channels.
Let’s consider the pros and cons rapidly:.
DotCom Secrets is totally free. Get business-building knowledge without paying money.
Enhance your business’ relevance using the value ladders and sales funnel strategies and scripts.
Get secrets to becoming a thought leader in your market.
Basic strategies that will work for any organization design.
Build relationships and develop connection with your clients.
You might need to have an existing service to gain from DotCom Secrets (although it can definitely benefit you if you’re just beginning along with long as you implement the details).
The book is perfect for companies that leverage online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the official site, DotCom Secrets is FREE. You just have to spend for shipping/handling– $7.95 if you’re based within the United States or $14.95 for international.
There you have it, the Free Plus Shipping offer we discussed previously. As you can see, Russell is a master at implementing what he teaches.
If you choose to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for offering the book devoid of his website (you just pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable strategies and secrets for growing an organization and starting.
You’ll come across a bunch of aha moments while going through the sections. You’re directed on how to include the idea into my own service.
DotCom Secrets is a playbook. You may need to read it multiple times to get the ‘secrets’ into your head and service. You do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering services or items online, I highly advise that you get a copy of DotCom Secrets for FREE.