Hey attorney hackers welcome to this Week’s podcast episode in this episode We are going to be talking about how you Can level up your reviews and roundup Reviews with design elements with edit All your processes and a bunch of other Stuff you might know some of the stuff We’re going to talk about but i doubt You know everything so let’s get started Hi everyone welcome back to the Authority hacker podcast in today’s Episode we’re going to be talking about Something that most likely affects a lot Of people that are listening to his Podcast and that is how to level up your Reviews random previews on your site how To make them better both for the user And for google uh and i guarantee you That you probably don’t know everything That we’re going to be talking about in This episode some stuff you might know If you’re an advanced player i get it But some stuff you definitely maybe Didn’t think about or anything and to Make the podcast more interesting we Also went and found a bunch of examples Of sites that use the tactic we’re going To talk about so that you guys can go And check them out uh if you’re Listening just like you know go back and Go to the show notes maybe or something Or go on the description on youtube We’ll put all the links and then you’ll Be able to go and check it out
If you’re listening in your car or Something like that but i think it’s More interesting when we talk about our Real life stuff uh talking about real Life stuff let’s just ask mark how he’s Going okay that’s not really a good Transition but uh You know highlighted it works anyway Let’s just jump into a podcast i i guess You don’t want to tell us you’re doing Okay uh Your icon is off so i guess that uh it’s Not that hot in scotland that’s what i Can say like the analysis of how i’m Doing depending on whether you can see My air conditioning on or not now Because we’re getting old you know it’s Like we get happy outside with the Weather that’s that’s how it goes you Know um anyway Let’s start the podcast Um so the first one is obviously going To be one that a lot of people know About so i just wanted to get it out of The way but we’re going to talk about Tools to do that as well so it’s going To be interesting That is comparison tables or Summary after the intro or custom Headers so it’s like i wanted to Actually people to pay attention to like The custom header we built on atari Hacker and an example of a puzzle hasda Is the best ai
Writing tool basically uh and we’ve made Custom headers let’s be honest we have Seen uh work well for the competition so We’ve built something quite similar it’s Not like we came up with it or anything Like that um but it’s like that’s part Of doing seo right it’s like something’s Doing wrong for people do something Similar but that is something that is Not necessarily implemented in all Industries like this kind of like custom Headers for posts uh and that could be Transposed in many industries so that is A replacement for uh tables and the way We built that is we built that with Generate block so if you’re listening to This basically the way it works is you Have the header you have the h1 of the Post then you have the post the automata So you have the auto name and the Publish date then we have a bit of a Summary that is a custom summary that we Do Through a custom field and then after That we have uh five boxes that Essentially highlight the five best Products and you know you have best Budget best uh interface in the case of That post based short form best for Research etc with call to actions and Then after that it’s the end of the Header and the article starts basically So that’s one way of doing that but you Can obviously do the classic comparison
Tables if you want to not build custom Headers uh that is also one way to do That one thing that i want to point out For what we’ve built on autohacker Because i think it’s interesting is that We have this little summary as i said Before the table and for me it’s quite Important because it feels like the Content starts at that point which Pushes the star of the content much Higher on the page than if it was the Beginning of the article And Google has like page layouts algorithms Where they don’t want to quote unquote See too many ads above the fold and i Think You know if you stretch it a little bit Like if you add if you’re asking john Miller he would stretch it to the point Where he would say like all these Affiliate cities might be considered as Ads and and so that’s why i want to have Content before that so that my article Starts earlier on the post talking about Comparison tables you can do you can Actually build them with generate blocks If you want like we’ve done that on Several sites and you don’t really have To buy a plug-in but we’ve also played Recently with get lasso and it’s pretty Good uh not Really like the conversation tables are Good but that’s not why i like lasso i
Like lasso because of its integration With the affiliate network so like with Amazon with a bunch of other big ones cj Etc it pulls like the product images for You it adds the tags for you it allows You to you know make the product box Once and then we use it on multiple Posts if links are not monetized or not Tagged they will tag it for you et Cetera so it’s been pretty cool it’s Kind of the level up to like diy it Yourself what’s your name One thing that they do really well Actually is they’ve replicated the Like comparison table product boxes from Some very popular sites such as the wire Cutter it’s one of them one of the most Popular ones out there And they’ve they’ve called it subtly or Not so softly Cutter And it looks almost exactly the same you Can obviously customize it tweak it Change the colors and all that but if You’re looking to Implement Product boxes of a similar sort of Standard then it’s kind of done for you Within the tool yeah what i like as well Is uh they behave well mobile which like When you build on generate blocks Yourself like you can do a lot of this Stuff yourself right you can use the Three genuine blocks and do a lot of
That stuff yourself and not pay for Anything um but like you also need to Like think about each screen size and Like Set the the margins and the padding for Screen size etc so if you do it right Yes but if you do it like if you’re not Very good at it It’s like there are chances that your Your cts would look a little bit on Certain screen sizes and it could cost You conversions and and that’s when uh Getting kind of like a done-for-you Solution like that is kind of handy if You’re not like a really really good Designer but yeah i wanted to highlight Both the like lessons i think less of The they’re using your free version or The whatever so at some point but right Now uh it’s paid so it’s like choose Your poison do you want to pay or do you Want to do it for free on generate Blocks basically well that’s basically It comparison tables if you don’t have Them you should definitely have them uh Usually after the intro All right so the next thing we’re going To talk about is quantitative factor Scoring so recently as google’s released An updated list of all the things it Would like to see in a high quality Product review and number four on that List is share quantitative measurements About how a product measures up in
Various categories and performance And i saw i found a really good example Of a site that does this um just Exceptionally well the site is called Are R things rt ings i’m not not questioning Yeah i’m really good at tv reviews and Stuff yeah so if you have a look at any Of your the reviews i’m looking at the Best gaming mouse uh summer 2022 And in each for each mouse that they Have they’ve actually broken it down by Five categories they’ve got whether it’s Good for office multimedia for fps games For mmo games ultralight gaming and from Travel And for each of those they’ve given a Score Which is great that would tick the box Of of doing what google wants here But they’ve gone step a step further for Each of these sub categories they’ve Actually broken it down into multiple Categories below that and they’ve Assigned each of those subcategories a Score and then they’ve weighted it Differently depending on which they Think is important so for example For uh video game for playing mmo games They’ve attributed comfort of use as Being 16.2 of their rating and they give It a 9.0 the top one because you play For like 12 hours yeah whereas like a Total number of buttons number side
Buttons important for all your macros And stuff for your skills whereas you Know scroll wheel scroll wheel tilt or Dpi switching Capability not really important for mmos So it’s like one two percent of the the Rating for each of those Um so it’s just a really good example And they whereas fps would more be like The ergonomics and like the The weight yeah the weight like click Later click latency is the biggest one So the dpi of the tracker so that you Can actually uh be precise and so on Yeah yeah fair enough and they’ve even Gone one step further in that they have A Bar chart with a distribution of all the Scores for each product uh now this is Probably a little bit Difficult to implement and maybe it’s a Step too far for certainly for for some Niches but if you’re in a high Competition space pay attention to what They’re doing it’s very very interesting Just by comparison if you look at i’ve Got another example here rock paper Shotgun.com um they also have an article On the best gaming mouse 2022. and it’s you know they tick some Of the boxes like okay yeah they’re Comparing the dpi and the weight and the Price and the number of buttons of each Mouse
But they’re not giving it a score and They’re not really showing that they’ve Put it through And put put it through its paces and Tested it properly in the same way like Rt ings have so i think it’s just a Really good example to learn from but i Don’t think outings i mean i think they Test everything but i think the way they Grade stuff they don’t necessarily have To have it in hand they just kind of Decide what’s important not important And like the weight you don’t need to Have it in hand to read the product Description and see the weight of the Product Uh same with the dpi and a lot of these Things yeah i understand that it’s good To test it but and i’m sure i know they Do it But i’m just saying you could do some of That either even without the product in Hand i guess you could for sure rt ings They do actually test all of it if you Click on the test results they’ve got Photos of like the mouse on a digital Scale and so that’s how they get the Weight so they don’t just take the Manufacturer’s claimed weight they uh They they weigh themselves and stuff I’m just trying to pick like how does Someone normal do these because like It’s like most people won’t do this um So i think for a lot of products you can
Build these ratings without ever Touching the product just based on the Specs and just a mat of like okay for This use what matters and then make a a Rating great base like a grading sheet Basically and then put the products Through it and then you can do a lot of This without having to buy all the Products even though it probably is a Good idea Okay let’s do the next one and the next One is linking to multiple sellers so That is something that google has Highlighted in their product review Guidelines as well And so What they mean basically is they don’t Want you to just link to amazon they Want you to link to people can buy it on Amazon and on best buy on amazon or and Then bnh or something stuff like that so That people get to choose which retailer They purchase the product from when You’re making a review A site that does it really well is the Hoops geek So the way it works is they have their Kind of like comparison table like i Told the intro like i said and then they Have a button that says buy from two Shops buy some street shops etc and you Click on it it opens a pop-up and on That pop-up it shows like uh you know The product image and then under that
There’s a line per retailer and there’s A button here so it’s kind of like a Two-step thing and it’s quite powerful The psychology of this because it’s the Same psychologist Two step opt-ins well once you’ve Clicked on the button like the article Becomes grayed out and you just see that Pop-up with the buy buttons and so You’re kind of like in that choice like You’re making that choice of which one You’re gonna click on you’re not Choosing If you’re gonna like you know you’re Actually like pushed to make that choice Basically and that’s why two stepped up To opt-in worked well and i think that Works quite well as well uh so that’s One way of doing that another way of Doing that is actually a tool called Genius links so it’s not new uh they’ve Been around for a while and they’re more For like influencers i would say Uh that share like uh affiliate links on Youtube etc but the way they do that is They have what they call choice pages And then You can create a link and automatically They will find all the retailers that Sell it and then make you an efforting For it and they will make you a landing Page pretty much for a given product Again with the photo and all the buttons Etc and so if you wanted to automate
That with a tool that’s pretty okay and Honestly it’s pretty cheap actually it’s One way to manage your amazon stuff if i Had a big site i’m not sure i would use That i think i would prefer something Like lasso but uh You know for like ten thousand please Manage buy them you pay twenty twenty Dollars so it’s not too crazy basically Uh and like you know linux tech tips use Them for example this kind of like Influencer type people use them so That’s why i’m doing that or you can Just look at what they’ve done and build The same for yourself it’s not hard to Make a post type on wordpress and make Choice pages uh work the same way so It’s up to you but what i’m saying is Just link to multiple sellers that’s What we’ve been trying to do on several Of our sites uh and the problem is that You often find that amazon makes much More than everyone else So the way you link to multiple sellers While steering most clicks to amazons is You make different button designs that’s What we have so what we do is we do a Full button so like One of our sites has like red buttons so It’s like a full red button for the Amazon one and then The other retailer would be like an Outline button you know it’s like the Border is red but the middle is white
You know and so like it’s a lot less Appealing and it feels like the Secondary button and this way you comply With google’s terms of service or like Not terms of service but rather Recommendations for Reviews and At the same time you steer most of the Traffic to what makes you the most money So play with design on that like button Sizes etc maybe you have like one main Call to action and like multiple sub Ones that are like just text links and Or something like that there’s lots of Opportunities to steer people the way You want with that stuff all right so The next one is to convey value right Away in your intro When it comes to seo you know the above The fold real estate is really precious People are searching for keyword they’re Clicking on your site sometimes multiple Other sites at the same time to decide Who they want to pay attention to and Who they want to listen to so they don’t Often they don’t always have time to Read your entire article only to get to The conclusion to find the result that You’re gonna gonna tell them like you’ve Already kind of won when you get them on Your page so don’t be afraid to just Give away the result of is it a good Product if it’s a review or if it’s a Roundup review which is the best product
Straight away at the top like in the Second paragraph or something of your of Your article i’m a big proponent of the This whole inverted pyramid of value System for giving away the best Information first And then kind of explaining it further Down i got a couple of examples of here Of two poor opposite ends of the Spectrum reviews one of them is called Bz paintball And they basically i mean forget the Fact that it doesn’t look like a great Site great website yeah just focus on That they actually rank page one for Best paintball gun so this is why i Brought it up so Does it mean it’s a great website Despite the fact that we’ve been talking About this for a year paintball for Years on the on the site not on the Podcast no no one’s made a high quality Paintball site i don’t think it would be A very difficult niche to take over or Google’s latest update is not the best Maybe wow possible So anyway in the bz paintball what They’ve they’ve done is they They start off basically with an info Article like what makes a good paintball Gun what are the factors you have to Consider how often are you going to play What’s your budget etc etc etc and then Only in the final third of the article
Do they start making some actual product Recommendations which you know you would Think well maybe when people are Googling that they want to learn all Those things but actually a lot of the Time they just want the recommendation So giving it first And it’s it’s still good to justify it Later by explaining you know how to Choose the product and factors that go Into it But it doesn’t stop you from making that An initial that initial recommendation First the wire cutter again very good Example of a site that does this Effectively um they have Basically their second paragraph they Have that little box section but the Second paragraph Before that they have a big Hour pick box with the number one Product and an image and multiple links People don’t read right People don’t read anyway like they will Not scroll if you don’t have Recommendations in your first two Screens you’re Uh you’re losing lots of conversions so Yeah there’s kind of an expectation of What you’re going to see on a roundup Review page now and if it doesn’t match That then people perhaps are are less Interested in reading your so just hit Back and go read another article
I mean that’s what we saw when we this Header like people just click on the Buttons to be honest it’s like till then They just click on the buttons they Don’t even read the article um anyway my Next one is going to be implement faq Schema so at the end of all your reviews Make sure you implement at least three Or four faqs through the right schema so Most seo plugins now have a gutenberg Block for that so we use the rank math One it works just fine And the reason you do that is because it Pushes competitors down when your faq Shows up so when you’re actually ranking You’re taking more vertical space on the Serp which means you’re more likely to Attract click so it’s like it’s a very Deep optimization but it’s also one that Doesn’t take much it’s also one that Makes it easy to implement maybe the Surfer keywords that you struggle to Implement in the body of the article uh And or allow you to like insert relation Uh related questions et cetera in there So it’s really people’s eyes are just Drawn to your listing on on the server a Lot more when you when you have those as Well So if you google best credit cards you Will see that node well it uses that Very effectively and they’re pushing all Their computers down uh using that and You see how much
Thicker their Their listing is it’s basically like um It’s like 50 Uh more vertical real estate which is Which is all that matters vertical real Estate on the serp is what matters um And yeah so i think it’s an easy way to Include keywords it’s an easy way to Include related questions and when you Rank it actually pushes your computers Down which increases your ctr Um so what’s it basically and also when You want to update your page let’s say You you went down and you want to update Just do a quick update to your page it’s Very very easy to add one or two faq Items to your page update update your Publish date then just jump up in Rankings you know Cool all right so the next one is Product in hand images and video Again going back to google’s guidelines On reviews one of the things they say is Provide evidence of visuals audio or Other links of your experience with a Product to support your expertise and Reinforce the authenticity of a review Makes sense right if we have a bunch of Tiny amazon images of the official Product on the on the page or if we have A photo of me holding the vacuum cleaner Or whatever it is that i’m reviewing Which one are you going to trust more Obviously the the one with the product
In hand But the issue is how do we actually Afford these products how do we get them And there are there are three basic ways You can either buy them Straight up And then Obviously the more expensive your Product is That starts to become a challenge in Some instances um however There are some people out there that Will you know buy them and then return Them which is maybe sort of morally Questionable You can also just sell them on on ebay Certain products will lose maybe like 30 40 percent of its value if it’s in new Or as new condition um but and you can Just eat that cost as a cost of you know Getting all this these products in your Hand I know one example of a site owner who Gives them away to his team As a kind of like bonus and incentive And he he works with industry experts Who you know love the the products and All right i assume it’s not this text Toys website example we talked about Right the sex toys one [Laughter] Moving on um And so the other approach is uh you can Ask for a review copy now this is only
Going to work if you’re uh relatively High authority Um in your in your industry and people Kind of know you and want to get Exposure from you if you’re just Starting out it’s going to be really Difficult to convince people to give you Stuff for free And the other way is you can fake it So you can photoshop Backgrounds in you know reverse the Image do you think there’s like a Ranking factor for photoshop Photoshopping images I i don’t know personally i don’t but if You want to take the box that says You’ve you’ve done this then i think it Is possible to to have images that look Better than the the standard you know Amazon product image um perhaps you’re Doing a roundup review comparison with With all them together or something You you could do one step up from that I’m not saying it’s gonna be great i Have uh i have seen sites that do Something interesting they embed Instagram posts Uh in the article yeah um I don’t think it’s the same in years of Google because in the eyes of google It’s an iphone to instagram um so it’s Not like an image and so i don’t think They even crawl the image Um but
If you care about the legitimacy it’s Like it’s when we’re doing it and again I’m not sure whether all of this stuff Is like the algorithms trying to figure Out whether you’re doing this or whether It’s the greatest Manual quality raters doing it and They’ll be able to see what’s up anyway Um There are a few other ways though to to Make this work if you can be a little Bit more creative Um so borrowing products from friends You can partner with a retail store So if you for example have a local Outdoor store and you want to take a Bunch of photos with all their tents you Can you know link to them or promote Them on your site or or exchange Do some kind of promotional exchange or Even just straight up pay them like if You’re working with a small you know Independent store that closes at six O’clock Then ask if you can go in from six to Seven pay them however much and just Like take photos with all the tents with All the chairs all the all the products And let them Ask if you can do that I think we had a pro member in the Camera Some niche like that and uh he just Literally the shop that was like they
Were like well nobody’s here between Like 1 p.m and 4 p.m anyway so you can Come and take the photos we don’t give a uh and then like they don’t even Need a link or anything maybe help them Set up their google my business or Something or like help them with Something that will actually matter it’s Not difficult um but like most of like Most small stores like you can actu try To talk to them they won’t all say yes Um but a lot of them will and it can be A gold mine for photos actually and Honestly phone photos are fine you don’t Even need a fancy camera or anything Yeah and nobody else is doing this Because we’re all internet marketers and We’re scared to get off the internet we Don’t talk to people in real life Because you know it’s like you’re the Only person i talked to this week [Music] Wow what depressing life you must lead That’s how i saved all the jokes for This podcast you know Uh That’s not true by the way but okay i Don’t know why i’m just like i’m on the Roll today so the other thing i was Going to say on product and hand reviews Is you can be selective about where You’re doing this you don’t need to if You have 200 reviews you don’t need to Do this for every single product but
Maybe pick the most important products Like the top level categories where You’re doing a roundup or those which You’re featuring on your homepage And which you know anyone coming to your Site is likely to see first as an Example of uh of your your reviews that May be one way to um to improve the Perceived authenticity of all of your Review content if you do that and a Bonus of feature here is that if you’re In a niche or if you choose a niche Which has primarily software products uh A great example is vpn yeah then it’s Really easy you know you pay 10 bucks to Use it you take a bunch of screenshots And and that’s it you can do that Anywhere in the world you don’t need to Arrange shipping or anything like that It’s a good example Cooltechzone.com um they’re doing a Review of uh one vpn and they’ve just Basically shown themselves using it and How it works How they’re using it to connect and They’ve got these nice red arrows and Boxes and and all that which highlight Everything that works and yeah it works That’s why software is called because You can do it anywhere like the problem With lots of physical products in hand Is that uh if you don’t live in us it’s Not always easy to get access to Everything like the uk you’re okay but
Like like we’re in hungary here and i Guarantee you i can’t get everything if I wanted to like run A whole like Business that reviews products in hand Here it would be complicated actually Yeah um so i think for a lot of people It’s it’s it’s the problem um you can Also probably find someone like you can Hire a writer in the u.s promote him as An editor and have him uh him or her Receive the products etc anyway let’s Jump on to the next point which is going To be gather reader feedback on your Reviews It’s actually we do that with a plugin That i like it’s a free plugin called Rate my post And all it does is it drops A five star kind of like rating widget At the end of your articles and people Basically ask them how useful was this Article people say one star Three star five star whatever when it’s Really low ask them If like how you could improve the Article like what what was missing et Cetera and then it stores that on the Post level so like when you go back and Re-edit your posts Like we’ve we’ve done on some sites and We got some interesting feedback some of It is terrible right some of the people Will like off and everything in in
That form right um but but some of it is Useful and uh and it’s it’s a good Guideline it’s like when you re-outline Your post when you update it it’s it’s Kind of useful to have that and when you Put a high rating on the article you can Have them follow you on social media or Put a call to action or something like That so uh it’s a pretty cool widget i Like it and it really takes 10 minutes To set up so it’s a good way to get Actual feedback without having to put Or enable wordpress comments and just be In yeah exactly Like overwhelmed by all the content spam That you get if you have that enabled on Your site Yeah i agree it’s our comments are like We don’t yeah we don’t run comments Anymore um but this is useful i think That’s a that’s a better alternative Yeah so the next one is build web or Think about building web pages rather Than building google docs and this is Really important if you’re working with You know multiple people someone who Writes someone who publishes someone who Else is doing research perhaps and an Editor later on is that The writer the person creating the Content can often Think of the end result as being the Article the google doc that they’re Creating and there’s no tables images
Product boxes Um Stuff that really makes a difference on That So they can often write in such a way That it’s it’s not really thinking about That so this concept we’ve been Experimenting a lot with lately is Having the writer write within wordpress Within gutenberg Um and then one of the biggest Advantages of google docs is being able To sort of comment and highlight and Discuss various pieces of a various bits Of an article But there’s nothing in WordPress at the moment that does that Except that there’s a now a plug-in it’s Called multi-collab Uh and they has a free version too yeah And it they have a Google docs style commenting within Gutenberg And it’s really really good We use it now on authority hacker Instead of google docs to discuss Articles you know as the writers writing Or creating stuff and it’s especially Important especially good If you are updating content where you Just have you know a few sections which Are changing so you don’t have to you Know copy all from wordpress back into Google docs and then you messes all the
Formatting and then comment and discuss On it there it’s all just in gutenberg It’s all just in wordpress and yeah it’s It’s really good yeah i like as well That like you walk more visually um so It’s it’s it’s quite important because More and more you you don’t build like a Wall of text anymore more and more You know Just a google doc doesn’t cut it anymore To like see what the article’s gonna Look like in the end and it’s kind of Like it it’s not gonna work for all Writers some writers are just like Handicapped to his technology and it’s Complicated to actually work with them On this stuff but Uh if you can do that then working Visually works much better they did now Autos like add like you know did you Know boxes and like they built call to Actions or we build them elements as They need they’re like it would be great If we did that in this article look at The preview of the page et cetera they Think of mobile as well quite a bit more And that helps quite a bit uh we there’s Another plugin i wanted to talk about Because we kind of have that like full Stack now on auto hacker where we have a Free plugin that was actually Recommended to us by Uh an eight pro platinum member in the Mastermind uh
That is revision managed tmc what it Does it creates kind of like a staging Version of a given post or page or Something and so basically you take an Existing post that you want to update You click on that button it makes A revision that is another post in your List of posts And then you go and edit that You make it the way you would like the The live page to be and when you press Publish it takes the content of that Revision and pushes it on the live url But what you what it means is you can do It in multiple times because now you Could work on the WordPress editor but then you need to Publish like if you save it just publish It to the live page uh whereas now you Can like have you can spend like a week Updating your page or something like That so it’s really cool so we have that We have this multicolor that allows us To drop comments so we can like Collaborate with people on these Revisions of pages and we use the Surface seo chrome extension to bring All the surface stuff directly into WordPress as well so that we make sure The content that we publish is also Updated so like all together That system is quite interesting i don’t Think i would run all sites on it like Some sides of ours i don’t think they
Will ever run like that but for some Others where like the writers are like Full-time or more involved et cetera Then it’s it’s definitely Something i like quite a lot right now My only Gripe with that system is that when you Make big pages on gutenberg they tend to Get a bit like laggy on your browser Basically that’s the one thing Okay let’s jump to the next point Because we are spanking too much so It’s going to be encourage user reviews And First of all i want to say that is going To be a point for single reviews mostly Because you want people to review them As well and When you look your research for single Review keywords you’ll find that quite Often you have two variations of the Keyword you have review and you have Reviews with an s And google does make that distinction Sometimes it doesn’t but often it does And like maybe the single review like The non-plural version of the review World will rank you know a blog post but Then if you’re like thinking of software For example The reviews variation with an s will Rank like g2 or like some kind of like Uh Site that just does you know this review
Aggregation from people so if you can Have that on your page you can qualify For both variations and generate more Traffic to your single reviews and so a Site that does this well is eb’s facts So it’s like they review us as well they Review a lot of affiliate courses they Review Like info products basically And they have recently added user Reviews On there and i think they did pretty Well like they get they managed to get Like pretty deep reviews from users and So on uh obviously i checked this Because that’s how we know that how to Update our courses and so on like if People are like uh complaining about Something or whatever we just take notes And we try to implement that for the Next version of the trainings um so yeah Go check them out if you want to check The review they did on us it’s a good Review no no spoiler um but if you check The reviews at the bottom uh it gives You an idea of how to do that and it’s Based i think there are plugins for that But i haven’t uh been looking into it Yet let’s be honest one of the most Important things here is so that they They actually spend quite a lot of time Vetting the reviews And this is a big problem if you if You’re just having some kind of
Automated place that people can Post reviews and it doesn’t doesn’t get Checked right because you get product Owner having you know signing up a bunch Of times and just giving themselves a Bunch of five-star reviews and that’s That’s not really Helpful to give an accurate rating right So they spend a lot of time Actually contacting the person that they Gave the review asking for a proof of Purchase and you know screenshots of Their usage and various things like that So they they really are confirming that The reviews on the user reviews on there Are real and they’re authentic Yeah and i think they they have some Kind of incentive actually went through It myself just to see what it looks like And they say that you basically enter a Giveaway for the months like someone Might win 250 dollars or something like This as a amazon gift card if you drop Reviews like there’s a bit of an Incentive here um but it’s quality user Generated content if you want to see Like properly done ugc i think that’s a Good example actually and it also Creates this like massive barrier around You like once you have that if you’ve Been running it for a few years it takes Time to to build that up right but i Mean any competitor coming into the Space
They’ve got a big uphill battle to try And compete with you on that cool thanks Do you want to take the next point Yeah so the next one is to design and Run a test a real world test There’s a really good vacuum cleaner Site it’s called modern castle and they Do these really interesting tests on all The reviews of vacuum cleaners where They get the product And they set up Four pieces of flooring they’ve got Hardwood they’ve got A low carpet and high carpet and on each One they put a patch of sugar a patch of Kitty litter a patch of rice and a patch Of cereal and then they put the vacuum Cleaner over it and they try and Determine you know what percentage of it Did they did it suck up and how good is It It’s a very simple test it probably Takes them 20 minutes to run it each time they do i Think they use the same kind of Piece of their office or studio to do it Each time But it’s really cool and it it it helps You to understand you know is this a Good vacuum cleaner is it really picking Everything up even if it’s not the Be-all and end-all of how much it’s Actually picking up the fact that They’re running this inspires a lot of
Confidence that they’ve looked through This product these products thoroughly And the ones they’re recommending that Are good are actually good so instills a Lot of trust that way yeah i think it’s Good i think i think it’s a good example Of like practical tests that Are not crazy to put together like it’s Doable if you want but my my my critic To them is that if you go to that extent For doing things You should probably do youtube and Social media as well like you should Just do because people make good money From affiliate from youtube these days And i think uh i think uh i would go A bit more on youtube if i if i was Doing This much work then i would be on Youtube as well they have youtube videos For all their products now oh okay never Mind i thought they didn’t have actually Okay then good job Let’s talk about the next one which is Actually one that one of our Writers theo in the team showed me In an affiliate site i had seen that a Long time ago on another site that was Comparing infusionsoft and ontropot Uh but it was called em50.com i think if I remember it doesn’t exist anymore so i Can say the domain name now But the domain that i’m gonna talk about Here is diamonds.pro
And what they do is they have a Concierge service that will help you Find the best diamond For whatever you need and it’s quite Interesting Because i think Most of us you know try to automate Sales completely and we don’t want to Talk to anyone we have a page just click On the button buy it so i can Get my commission right and it’s like When you have very high paying Commissions like diamonds like also Expensive software like infusionsoft the Example of the other guys at the time They were paying a thousand dollars per New customer i don’t know how much they Pay now um But You can make a contact form For people to tell you what they want And then you just reply to them back With an affiliate link Of the product that they should buy i Think the better implementation i guess They’re doing it as a contact one Because they don’t want to monitor it All the time but i think as a live chat It would be even more powerful um and i Wouldn’t do that in a niche i would do That in issues where there’s very very Very high value like financial products Like jewelry Like
You know anything that pays me a Thousand bucks per cell i think i could Afford to have someone on the chat To To reply to people and actually you know Maybe three four five extra conversions Like i know we ran live chat when we had An agency and it was very good for us to Collect leads and and we got people that Would never have contacted us otherwise Um so that is an interesting take not For all niches not for your amazon Products or anything like that but Rather for very high-paying affiliate Programs and i quite like this example Go check out diamonds.pro and uh that’s Pretty much it that’s the any final Walls of wisdom that’s also a question That keeps coming back if you want to Learn more about writing uh interesting Reviews and leveling up your content um Head on over to Authorityhackertraining.com and check Out our free training there Oh yeah we have a free training actually Go and check it out it’s mostly for like Creating new sites but There is some cool tips in there as well Like same as this podcast like we did Talk about some basics but there was Also i’m sure some stuff you’ve never Heard about so thank you for listening We’ll see you in two weeks and have a Good day
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