Last year when i wrote the case study on How we sold one of our websites for Mid-six figures i made the argument that Advanced seos should focus On competitive niches and i said that Because i believe that the payout for Affiliate offers In competitive niches increases much Faster than the seo difficulty to rank For terms in these niches what i meant Is that if you’re in a niche like Personal finance for example It may be three times as hard to rank on Google but the payouts are 10 times or 20 times higher or even more if you’re Doing enough volume But tackling competitive niches is quite Different from jumping into more casual Niches and there’s a few things you need To know or you might be struggling a Little bit at the beginning And that’s why we recorded this podcast So we can share our experience with you And you can do well Right from the beginning but before we Jump into the episode i wanted to let You know that authority hacker pro Our most complete and advanced training Is coming back This sunday we only let people in once Or twice a year so every time we do it’s A bit of a mini event and this time is Going to be no exception we have Surprises we have announcements coming
Up really soon so You know keep your ears opened and watch Out for the stuff that we publish In the next few days and to make sure That you don’t miss on any of our Announcements Extra content and just authority hacker Pro itself go on atarihaka.com Pro and sign up for the notifications There but now let’s jump onto the [Music] Episode Everyone welcome back to the authority Hacker podcast i wanted to take a bit of An advanced topic to talk Uh about today and we are going to be Talking about tackling Competitive niches uh with someone that Has tackled competitiveness with me and That’s mark so how’s it going mark It’s going good thanks i just wanted to Share this lovely asana Uh coffee flask thing i asked that i Received after You get all these things and i never get Anything i know i know people just love Giving me gifts apparently So yeah i think you’re a lot more Sociable than me with them that’s why Um but actually can you tell the story Of like why you got it Yeah so we reached out to we use asana a Lot Throughout our content production.
Processes our editorial processes Um we back in the day we used to use a Lot of google sheets and just Skype rooms and all sorts of crazy stuff And it was it was a mess I’d say our processor really well Organized now so what we did is we Reached out to asana Because we noticed they had a lot of Case studies on their website Which also linked to the people being Covered in the case study So we reached out to them and told them How much we loved their product and If they wanted to do a case study on us We’d we’d be open to it And we discussed it with them we had an Interview with them one of their writers Spoke with us At length um and then they put it Together and I was chatting to her afterwards and she Said what’s your address i’ll send you Some swag and so she sent me this Yeah and i’m gonna link that absolutely Yeah I think that’s the thing that people Don’t really care about It’s like it’s cool but you know it’s Like most people What’s interesting plus cool 88 yeah Uh but the thing is like it’s good Because it’s like we keep telling people Like to use like this
Giving testimonials to get links Etcetera this gives you an example of Like how we’ve actually done it for tory Hacker You can go and check now we have a link From asana this is nice and this helps All the main authority et cetera et Cetera so it’s quite nice And uh is one of those things this was Actually so i made a video for ah pro About how to outreach to People to get these kind of links um and So This was actually like the end result of It it’s not in the video because i just Got it recently but Yeah there you go yeah so you know we do What we tell people to do and that gives You an example of it we can’t share all Of it but this one I don’t like i don’t i i you can all Email us and if you want i’m not sure It’s going to work out if everyone Emails the sun at the same time So i don’t mind sharing it so i think It’s a cool example that we can actually Share publicly Unlike a lot of the stuff we do actually So before we jump into actually The tips et cetera i wanted to kind of Like talk like how we qualify about Talking about competitive niches because It’s like Something that you know in podcasts i
Kind of assume that people know who we Are and all our past etc at this point Because we’re like 250 episodes in and in my head Everyone’s watched all of them or listen To all of them which is absolutely not The case Um so yeah it’s like we have worked in Many competitive niches actually Uh all the way back to when we had an Agency we actually Worked for pretty competitive stuff like Payday loans for example Uh we used to rank we ranked a website In the uk for payday loans uk we were Number three i think For a long long time and they were Really happy if you remember uh the Company i don’t think exists anymore Um but yeah like it was it was Interesting to try to go white hat in The The payday loan industry [Laughter] That was uh that was that was pretty Intense but we actually did a pretty Okay there Um we worked in a gold ira niche so if You’re not in the us it’s basically Retirement accounts and people invest in Gold like to not Prevent themselves from like being hit By recessions if they Invest in stocks etc stuff like that and
So it’s pretty popular as a niche It’s a financial services it’s very Competitive as well and We have some examples we’ll share a Little bit later in this podcast of like How we managed to get links to that Niche et cetera so that was uh that was A tricky one Um the site we sold last year as well Was in Pretty much like i would say at least Top three most competitive Software some issues i would say like um But Then my hosting might be a bit more Competitive than this but like It might be second you know um so that Was that was a tricky one Uh when i started working actually i Worked in the fitness influencer Industry as well Uh i was helping uh i was helping in Like You know some people get quite popular On youtube etc don’t really want to say Who they are Um they might or might not be linked to Like random porn videos as well so i Don’t necessarily want people to Uh we worked in the supplement industry There’s a lot of comments on the youtube And youtube comments about about this i May be baiting that as well you know It’s like you know i’m i’m tricking
My my way up in the online marketing Industry by mentioning random pawn stuff And kind of like inceptioning The growth in a competitive niche you Know um but anyway We also ranked pretty high in the Supreme industry we rank for protein Powder type keywords Um not that long ago actually uh Authority ico itself is a pretty fierce Industry um so it’s like Yeah that is a pretty bad and we’ve also Done small jobs so these ones did They’re more like We did we helped with the campaigns or Then we ran the campaigns where we Worked for expedia for example in travel We worked for personal injury lawyers in The us in some pretty competitive areas We worked with Car insurance quotes et cetera so we’ve Done a lot of like These quite difficult dishes these last Three as i said we were Helping in the campaign not doing the Whole thing the previous ones were Pretty much running the The campaigns here but basically we have Been around with some pretty difficult Niches outside of like you know b2c Amazon stuff etc And so i think it’s going to be quite Interesting for especially for people Who want to get off amazon actually
I want to get into you know weight loss Want to get into As i said competitive software initially If you’re going to hosting niche for Example Even wordpress niche is very competitive Um Anything having to do with like money Credit crypto loans Yeah crypto cbd uh These days so these niches like we’re Talking about these initiatives and Um but i think there’s a lot to learn From everyone there because it’s like a Lot of tactics we’re going to talk about You can take them into less competitive Niches and kind of like dominate if you Use them as well Um and i think when we have been into Like less competitive niches and i’m Thinking about one of our sites right Now that’s like Way lower dr than everyone else and kind Of like starting to tower over a lot of Competitors and doing really well Mostly because we’ll pop someone apply Some of these things so i think there’s A little bit for everyone but We’re also going to be dividing this Podcast into multiple sections so that We’re going to group the tips together We’re first going to be talking about Strategy then we’re going to be talking About content
Then we’re going to be talking about Links i know you guys love links And we’re kind of like we have a Category we just threw everything else That we didn’t know where to put Uh so i put misc in the notes but like It’s a little bit of everything it’s Quite interesting still Um so we’re gonna do that and then Essentially mark and i are gonna take Turn and talk about this so Um i’m gonna stop actually oh you want To start talking Yeah i’ll start so when you want to Tackle a competitive niche It’s expensive right and this is why i Would never recommend someone who’s Starting their first site or even really Your second or third site Unless you have significant amount of Capital Ready to spend and you know there’ll be A Significant amount of time before you Make that start making that back We’re talking mid five figures minimum Absolute minimum To even think about tackling some of These niches and for For some of the most competitive ones And like financing that You’re looking like six figures multiple Six figures of Investment money um just to really get
Started because the The the ceiling is is that high the way I like to To look at it is to um think of If you actually break down all your Costs normally with a small affiliate Site you want You have all i’m gonna produce a hundred Articles and this is my cost per article And i’m going to Um i don’t know build x amount of links And i reckon i can that’s going to cost Me this and you can sort of start Adding some tool costs sort of start to Work out budget But the thing is once you get into these Larger more competitive Spaces there’s all sorts of extra costs That you you end up incurring In your production like we we end up Making a lot of content and then Thinking oh actually this is not good Enough so let’s go back and Again we rebuild a lot we’re constantly Going back and editing content Um our link building campaigns are very Custom to the the space so it may be We’ll talk about this a little bit later About like creating unique software Tools or free tools or something to give Away And all these things uh you know running Pr and all that all these things get Really really expensive
Um and you just need to to have a Sizeable budget behind you to To to compete because like the big Danger with this is that you spend A lot of money to start with and then You give up before You you you know start making the big Bucks um So yeah you have to come into this with A with a sizable wallet or someone Backing you Yeah i think um i think there’s a Counter argument to that one is like if You’re Really really really good at that niche And you’re able to create Really outstanding content um like then It’s like you’re the crafter of the Comment you cannot hire this kind of Title usually Um like you can create and then you know Like let’s say let’s say we’re going Into the Hosting niche for example and let’s say I’m able to do like the absolute Most amazing graphs that compare the Hostings etc all the time except like Something really cool that like nobody Else has done and that really helps People picking the right hosting or Something And maybe i would like i’ll probably use Youtube because it’s like that’s Probably the one that’s like the easiest
To rank for and get some traction people Talk about you link to you Get to notice you or something um you Might be able to Then cut a lot of the costs but then That means that you’re not really You’re you have to craft the content Like i don’t think you can just go on Pro blogger and find someone that’s Going to create that That content that’s so good that is Going to like cut your costs Etc so it’s it’s uh it’s just just as a Counterpoint to that so there’s actually A website which did exactly that it’s Called hosting facts.com Uh and they built a tool they they use Another Piece of software um to interface with Like all the hosting companies and they Put websites on all those companies and That monitor the uptime and performance And all that But like the infrastructure to do that Costs like thousands per month Um and not to mention all the the time To like set them all up and deploy them And And all that so you know even with that It’s just it’s getting expensive quite Quite quickly i know what you mean Though like there’s there’s a certain Craftsmanship that that applies that Certain
Few people have that you can’t hire and That’s why all these marketers and all These companies Have to do all these other tricks and You know build all these tools and stuff In order to compete with like raw Genuine content in the same way Yeah i mean you can reduce your cost you Cannot like Make it zero but like you know instead Of six figures you might need like five Figures or something Uh if you end up doing a lot yourself And you’re really really talented at the Niche and you can Uh show some stuff like i would i would Also add to it that it’s Even for people like that it’s getting Harder and harder for those people to Compete in google these days If it’s just on youtube or on social Media different story But on on google like it’s it’s so i Would get noticed On these on youtube social media etc and Then use that to get links to my site And then hopefully with some time Start getting that like passive google Traffic etc Like in any niche anyway it takes Forever and that’s an explanatory you Need to be patient even if you Like part of the reason it costs so much Is because it takes a lot of time
And so you essentially negative for a Really long time and so Um it’s not just about oh i have six Figures i can start competing in three Months or something like not even like You might be For very competitive initiatives i think Sometimes two years Two three years might be what you’re Looking at To start really like rolling you know And uh And that is going to take you a long Time i mean we have a blog post On a toy hacker on like how long does it Take to rank on google and we like Scrape two million search results or Something to just Look and then the average the median Ever The minion day sorry of the top one Position on google Is like 1380 days or something it’s like It’s really high So basically like pages are like three To four years old Um when they actually start being like Number one et cetera so it’s It takes a long time especially in Competitive initiatives like i was Before this podcast i was googling a Bunch of competitive keywords i was Recording like Best wordpress hosting best cbd oil etc
There’s no new pages like it’s like all This stuff has been Around for ages and it’s like hundreds Of linking domains etc And so it’s going to take you a very Long time but one thing One argument to this is like if you know That it takes Like 1380 days let’s say on average for To reach number one for a keyword then It might be a good idea even though you Have no chance to rank for a keyword That you really want At some point to create that url early So it starts aging and you start Essentially accumulating links to that Url Because you cannot accumulate links to a Url that doesn’t exist but you can start Accumulating links to even a few to a Url that Even if it doesn’t rank um exists you Know and then you you add that you are Quickly again In a guest post that you do or something Like this you might do quite well With uh over time trying to snag that Ranking so Even though it makes no sense from a qr Difficulty point of view and competition Point of view your dr20 and then Everyone’s there 80. It might be a good idea to still create These urls for competitive keywords if
One day you aspire to rank for them Because it takes so long Yeah so speaking about future Aspirations as well It’s quite common that sites will brand Very Broadly but actually just start off uh Creating like one subcategory or one Category worth of worth of content to Develop Like intense relevancy around that uh we Did this with the the site we sold um a Year or two ago Um and the site was very broad there was Like four main categories And i think three of them just had five Like 300 word articles written you know Text broker or something like that and The rest was like really good content Written by it was just To position the site as a broader Um site and and also to give us room to Expand Should we have chosen to go down that Direction um In in the future but i think by focusing Just on one category that allowed us to First of all really nail content and Make sure we’re doing a very good job of It because we didn’t have to worry about Figuring out all the other Things which were a little bit different Uh from from the initial category we Focused on
And also sends a really strong like Relevancy Signal uh to to google we’ve noticed Consistently that If you if let’s say you have these same Four categories if you start Filling up each category just a little Bit then I it feels like almost google doesn’t Know exactly what your site’s focusing On and what should be about it doesn’t Really count any of them seriously But if you fill up one category you know To the max Then it gets a very strong signal that Okay this site Is about that and those terms seem to do Better more quickly um anecdotally but That’s that’s our experience yeah you’re Basically seen as relevant for that one Category like it Google just kept like okay like ninety Percent of the pages are about this Topic so this Is about this topic and that means that The other topics would not rank very Well but you don’t care that much you’d Rather rank really well for one Sub-topic And then um and then later when you are Growing in Basically there’s kind of like in my Head there’s that correlation between Authority and how broad of a spectrum
You can go for you know It’s like when you’re low authority That’s why you see these like dr20 exact Match domains or like really Narrow domains i have that video that Came up that talked about these toilets Websites for example it’s like I i was doing this and i realized that Toilet is actually an issue and some People are making websites just about Toilets and there’s quite a lot actually Um and like these sites are ranking Quite well because Um because they just focus on toilets Versus maybe like home improvement sites That You know do a bit of everything and as a Result they don’t rank as well so Low authority they manage to still take These keywords but if they if you’re low Authority and broad then that’s when You’re kind of struggling basically so You only explain once you reach a Certain degree of authority And that’s how you tend to do better for Your rankings Uh the next point actually is that if You want faster results if you don’t Actually early results really Because the thing is like the best way To stop bleeding money is to reach to be As close as possible to break even right So even if it’s competitive in these Niches etc
You can find a few keywords that make You some money and like instead of Losing You know three four five thousand Dollars per month and you say you lose Only like Three four hundred dollars then it’s a Big deal you can run so much longer with The same amount of money Uh because you managed to get some Keywords and so for that um there’s a Few things that you need to think about In competitive niches that’s a little Bit different From let’s say running an amazon site And the first one is Small keywords are okay right it’s like I don’t mind going for A even a keyword with like 50 search Volume or something like that If i have an offer that will pay me like 200 per cell or something It’s very frequent that these offers Make like on tiny keywords make like One two three sales per per month or Something but like If a page makes like four hundred Dollars a month and cost me like maybe Two hundred fifty dollars with all stuff Cost and everything to put together I’m more than happy like it’s great like Three months like that and it’s like It’s highly profitable so like go for Tiny keywords i tend to like vs keywords
For example they tend to be quite easy In pretty much every niche Um single feature about a product for Example as well so Again i’m gonna take the example that That’s A hosting niche example let’s say yeah That um You want hosting services that support Http 2 for example like this kind of like new Protocol maybe you can go for that tiny Single feature keyword and it’s like There’s not a lot of people searching For that but You can quickly rank for that because The big hosting sites don’t bother Writing for it I’m not even sure you’ll find that Keyword in a qr table i might try it If it pays well and then yeah you kind Of like essentially get these Um it’s like every every niche has These clusters of just like really Juicy uh keywords that seem to go a bit Under the radar Because everyone focuses on like the Reviewing the top products or roundup Reviews of like the most obvious terms So like going one level below that or Finding some like Use case and then finding a cluster of Keywords about like Waste different products and that use
Case like in combination Has has worked really really well for us Um and Because these are super competitive Niches as you said you make a lot of Money per sale Usually then it becomes worthwhile Yeah uh one thing i like to find as well Is like keywords were Like competitors ranked but they they Didn’t really intend to rank for like You they didn’t target it so it’s like In the title tag you don’t see the Keyword Uh it’s like slightly off et cetera like Usually you can go and get these Um like you cannot find a variation that They didn’t want to say in that video i I published recently There was like uh best flushing toilet And best flushing toilets on the market It’s like uh you can grab best flushing Toilets on the market quite easily And then the bigger one well it’s like You might get it you might not get it But you can just target that long tail Variation and at least get some traffic Like this You need to do a lot of these like Variations Plays uh especially when you’re like the Underdog and you don’t have as much Authority then Just go and grab this it’s like there’s
No there’s no shame in that you can Still rank for the main keyword Eventually But you will get the little trickles of Traffic that will make you some money Hopefully take you to break even Most of our sites when they reach Breakeven they rank for tiny variations Like that And it’s enough to pay the bills already Uh another thing we’ve mentioned A lot so i’m not going to go super long About this but sniping video snippets Like kind of like doing that play where You can rank number five then snipe the Feed snippet and be number one Because it’s only a non-page play you Don’t need to catch up on links etc so It’s a lot easier Uh you can play around that and actually Like get quite good results around that So I that’s the kind of like tiny things That you can do at the beginning to get Faster results go for these tiny Keywords go for variations maybe snipe The feeder snippets so only aim to be Number five and then try to Uh to snipe it with one page and that’s The you need to be sneaky basically you Need to not be afraid to fight for a Tiny keyword Where your computers are not willing to Fight because they’re too big to care
About it you know And speaking of being sneaky uh you’ll Find that in Very competitive niches everyone Suddenly becomes a little bit more Devious and there’s all sorts of Copycatting and things like that go Goes on so as a result and we’ll talk More about that Later in the this episode but as a Result of that Quite a few sites in these spaces have Taken to blocking tools like ahrefs or Sem rush so the data you can often Extract from them Is somewhat minimal fortunately most of Them aren’t aware of some of the smaller Tools out there like Serp stat so if you use a secondary tool Or like not so popular tool like that You They often won’t be blocking their Crawler and you can still get the the Data you need from it Yeah i’m i’m wondering if ebo suggest as Well Is like are really not really blocked or It’s really cheap It’s like 29 bucks per month or Something so it’s like it might be one Of these like backup tools where you get The data from your competitors when they Block hrefs or semrush usually that’s The two people block
Um yeah i would uh i would try this too We have a lifetime substance from Appsumo so i tend to use that It’s been very useful in this kind of Niches What’s that what’s the way to check if Someone is actually blocking ahrefs like I i know You can check in the robots.txt yeah Robot.txt and said disallow Ahrefs bar or something something i Can’t remember the name but you can Say they traps in there uh and same for Icm russia and you can find these Um and it’s like you need to be it’s you Need to be careful because like Some other tools they buy data from from From each other you know and so like you Might end up being blocked even though This tool is not blocked as well so it’s A bit uh It’s a bit tricky for me subs that has On a good job uh and i’m wondering if Neil patel store might not be even Better if you don’t have a lifetime sub Stuff like we do actually Um so that’s the ones that i would check Um then the next point i want to talk About is site structure And kind of like you know when you build A site and it ages and you have all These regrets of like how you structure It you made your your categories your Urls et cetera
We had that a lot to be honest i have a Lot of regrets on the toriyaka for Example I wish we could fix some stuff but like Well it is what it is And that’s the thing changing your urls Is just a no-no in seo right you don’t Do that And so um creating a much cleaner site Structure preparing Better than what your creators have done In the past etc it has allowed us to Really overtake some much bigger Competitors in terms of Authority because our site is just Cleaner nicer well structured and like Google understands it better So it’s one of these opportunities as Well when i look at niches it’s like How good of a of a job did people do or Did they Already overgrow their plan and then It’s kind of like messy there’s content All over the place like You can see they’re just patched up Categories together and they have like Usually i look at hot pages for example If they have like Category pages with let’s say 20 pages Of archives you know it’s bad right it’s Like it’s really bad to crawl for google Et cetera You know it’s trouble um so usually i’m Looking at that if it’s a messy side
Structure From the competition there is an Opportunity if you do a well-structured Site From our experience you tend to do Better with a lot less Domain rating for example like i mean i Can say it i’m not going to say which Side but we have a dr eight site that’s Our ranking dr like 40 plus sites Uh these days because of that because The site structure is better And because uh we’ve done a better job At planning there are a lot of Competitors And it might not be like all pro seos Actually um so That’s basically what i wanted to say About this now let’s jump on to The the content part of things i’m gonna Take the first one as well Uh and i think one thing that is kind of Different from like Less competitive niches is that content Updating is just Is very important right it’s like Content freshness is is a massive Ranking factor if you haven’t tried just Take an old blog post change the publish Date and just update it And reindexing webmasters console There’s probably a 50 chance you’re Going to jump up in rankings Um and the thing is you might not see
That in low competition issues because Nobody does it so it’s like it’s not Really a factor but when everyone else Does it and your computers will do it in Competitive niches You will think slowly and like your Content will decay slowly i’ve shown Multiple examples of that in the past On our own sites unfortunately um but You will have to essentially go in there And then you see your computers update Uh and you’ll see like one thing that Pisses me off is when we compete on like A lease post keyword for example Um like i i give a keyword example uh Affiliate programs Best fa programs i fake programs um Literally that niche that keyword is Started at like 10 faa programs right And then people just put more so it went Like 10 then the computer update to 12 Then we update to like 15 etc we are Like 120 plus these days Uh on that list post and that is still Going etc like i think someone updated To 145 or something recently So you know it keeps going etc and so You’ll have to enter that fight or you Will have to give up your keywords I can definitely see it for example on The toy hacker you can put the auto Hacker in hrefs and look at the pages we Did not update and you will see that We’re slowly syncing in rankings
That’s part of the game you would have To do that now to go back to that what i Said earlier About creating your pages early if you Aspire to rank for big keywords I would say this is also part of your Strategy your strategy for these big Keywords is Create it once you know get you will not Probably Rank just don’t expect too much but then Let’s say you want to refresh it and Then you do another round of link Building And then you refresh it a year later do Another round of link building etc And then a few years later like three Four years in which is really the the Time frame for these big competitive Niches Your page has a hundred plus thinking Through domains and then you start being Able to actually You know maybe by that time you have a Decent domain rating You have a little bit of side age etc And You start actually having a shot at Competing for that keyword and then you Rewrite it in a way that you try to Actually Capture the keyword maybe try to match The search intent a bit more and be a Bit less linked betty
And kind of like play on that Multi-round strategy Um for these big keywords so i think Overall you’re gonna have to think about Rewriting your content many times And these days i tend to prefer having Smaller size with like constantly Refreshed Content for let’s say you know 200 kilos Versus having like a 1 000 Pages website uh it’s the way we run Things i like it better personally It’s just much easier to manage as well Yep So let’s move on to the next one so uh This one Is around how you have to balance so Many different Kind of priorities in your content uh so We’re talking about Search intent so you have to match what Google thinks people want You have to your content has to be Sufficiently detailed So you know the the quality of the Information in there needs to be really Good and Inform people well uh but it also needs To be actionable so people can read it And actually Take something away implement it uh get Value Be able to get value from it not just Feel better
From it it also needs to be readable so Someone who reads the whole thing Every single word is gonna have a good Experience but also someone who just Scans quickly and picks out a few bold Words or bullet points or Subheadings can also get a lot of value From it so you have to Have both of those people in mind when You’re creating your content It has to be seo optimized but not so Much so That it’s hard to read or it feels Clunky when you’re When you’re reading it uh it has to look Inviting but it also has to be well Monetized but not too well monetized Because that can hurt the Seo aspects of things as well and most Importantly It has to be done so you’re balancing All these amazing things That you that you want to do and you Have this idea of creating this the Perfect content to Defeat all these idiots who have been Making money on on this for years but You know you spend so much time working On it that you don’t actually get enough Content out or you don’t You can’t put out the volume to to Compete with those those people so Balancing all those things against time Without spending a small fortune
Is the name of the game when it comes to Um very competitive niches and It’s a very very tough thing to do And i i i’m not really sure what Practical advice i can give To how to do this other than don’t don’t Try and make things too perfect because It’s a it’s a problem that you and i me Especially Um gail’s the guy that’s just like all Right let’s just get out there let’s get It done Uh and i’m like oh no it’s got to be Good it’s good we gotta do this we’re Gonna do this go do this but then it’s Like too slow Um so actually the the right answer is Probably somewhere in the middle Um certainly our preference of what Worked well for us With the the last site that we we sold a Year or so ago Was to just get start getting it getting Going get some content out there With the priority of ranking and then You can optimize all those other things A little bit later Like the money you can dial up the Monetization um You can you know tweak the seo the On-page um Run it through surfer and you know all These other things so you can Start moving it you know from page two
To the bottom of page one and then Uh then when it’s like higher up you can Start working on The readability and like improving Things so as long as you you get it done To begin with uh and you have a page That’s that’s ranking you can start Optimizing things A little bit later as well yeah i think Claiming the url And then working on it is the better way Than like Taking forever to even publish the url In the first place Even if it’s a bad one like these days It’s like i’m almost to the point where I want to publish like 300 word articles On keywords i want to rank for Eventually Because what it does it’s like when i go Back and i do my internal linking for Example let’s say we’re working on the Site and like We’re like okay what can we link to when We publish this other proper post you Know Um then we have all these posts disposed On these subtopics that we can internal Link to and we’re building all of these And it’s really easy to just come back And change the content of that page Um but it’s like you don’t really do all This internal linking and aging the url Etc
Like i’m thinking about urls like people Think about domains you know people are Like oh all the domains running better Etc It’s kind of the same for urls you know Um and so like That’s why i’d rather just like throw One quickly not really promote it not Really tell anyone or whatever Just throw a few internal links here and There and then kind of like come back Later and be like actually now it’s Probably time to do this properly Let’s actually like produce it properly So that This url itself can rank now it built up Enough authority and age you know Um so my next point actually goes a Little bit on that and it’s going to be Um exploiting your competitor’s laziness Um and really when you go for Competitiveness the thing is like Now search intent is so important like You know you i mentioned that many times But like if Everyone has at least post ranking you Can just go and create something Massively original et cetera You need at least post you will not rank If you don’t have a lease post so the Only game Is production value like you know you Have to do this post the question is Like how well will you do it and
Production value is illustrations videos Like look and feel quality of the Copywriting readability Like engagement with sub headlines etc Etc All of these were respecting all the seo Rules and so The thing is like a lot of competitors Once they’re big enough let’s say that Like your dr 30 and that they are 70 you know like you’re competing in That level of gaap What is a important keyword for you like You know something that you have a shot At ranking For for them is just support content They just you know took the Shittiest writer and they gave it to him He’s like Just make that page and we’ll just throw Some affiliate links and you know it’s Gonna be long tail traffic for us If you overdo them on these pages then Your chances of ranking are pretty high Except that once you kind of like add up Doing many of these pages eventually you Start having decent traffic You start collecting links you start Actually catching up on authority And you can start actually competing on Bigger and bigger keywords with them so Essentially find what is like a rant Like you know second range for your Competitor
But still like quite juicy for you when They’re not putting all their efforts Because they’re focusing on these big Queues so for example they’re focusing On best wordpress hosting but Nobody is focusing on like fastest WordPress hosting for example Um maybe if you overdo it on fastest Support price hosting when they made an Average page You can go and pick up that keyword and Then that’s how you essentially put your Foot down In a competitive niche so that would be My Trick on this uh let’s jump onto links Because people want to hear about links Okay so in competitive niches outreach Alone Is usually not enough so there’s just A couple things happening here first You’re always throttled by the amount of Outreach you can do Per day per week per month but you uh Because of sending limits and whatnot But you’re also Throttled by just the raw number of Sites there are That you can possibly get get links from Eventually you’re going to hit everyone In your niche and that’s why things like Cross niching and all that is very Important we’ll talk about that in a bit But you will run out of targets to
To to get links from on the flip side of That as well Is that you pick up a lot of links uh Naturally through Your info content which ranks and people Researching it and like You know what’s the um how does such and Such work about web hosting they’ll Google it they’ll find your article and They’ll link to Link to yours um but if it’s a very Competitive niche and there’s existing Competitors already competing there And they’re already ranking at the top For all these keywords and they’re Picking up all these natural links as Well So you need to go beyond these two to Really start acquiring a lot of links And Usually that means developing some kind Of free tool Um some kind of maybe some kind of like Offer Um maybe some kind of like resource page Ultimate guide And i’m not just talking like a 2 000 Word blog post i’m talking like Uh something that pulls in data from Other places Or um you know it’s constantly Constantly updated Um maybe it’s like you know one one good Example for that is um
Is a glenn’s viper chills site He has gaps.com gaps are detailed He has details yeah and on there he has This list of blogs that is Based on like number of mentions of the Blog It’s like dynamically updated and he Picked up all these keywords and now he Gets essentially passive link building To his site for Having these keywords so he ranks for a Cooking blog he ranks for all this etc People link to him because he’s always The most up-to-date page because he Essentially Made it an app versus uh just making a Random list that gets outdated three Months later you know I i really like as well uh who is Hosting this dot com Um if you want to want to find out which Which host is hosting the company or There’s a Um there’s another one which identifies Like which wordpress Plugins are being used which theme is Being used on a website Like little free tools like this uh Really really useful and they get they Get linked to a lot So you need to invest time and money in Developing these in order to to get Those kind of exponential link link Building campaigns
Um versus the the slow and steady that Outreach Yeah basically you need a passive link Building You need something that will just bring You links if you do nothing and you need That on top of doing active lingo And it’s kind of like how you will like Grow faster It’s not easy i mean like i’m thinking Of of that site we sold it it’s like Uh we had some interesting like software Angles basically some software was like Updated every year and we would Essentially make the update of that Every single year With the angle of the site and it’s like That worked pretty well we could get Quite a lot of like Passive links to that on like how to do This year’s version of the software And how to use it um another thing you Want to talk about as well is Cross niching so crosstalk like if You’re in finance for example if you’re In travel Pretty much like and we’ll talk about Paid links after but pretty much like 99 of outreach uh opportunities people Will ask you for money right let’s not Lie about this it’s gonna happen and so Obviously there’s the opportunity to pay For links and This is next debate but the thing is you
Can do as well is you can essentially Touch Niches that are semi-related to what You’re doing so i’m going to give you an Example of what we did with the agency Because i think it’s A probably a really creative angle and It sees this gold ira client that i Mentioned in the intro Where we so essentially it’s investing In gold right And we just found anything related to Gold and we started doing outreach for It so for example we make Uh when it was the olympics we made the Article that explained How much gold is there really in a gold Medal and then we would get a bunch of Links from sports sites with like made Nice infographics etc Um we also interesting facts just to For for no apparent reason but uh There’s actually more silver in a gold Medal than there is Gold so go figure so you still remember That Um another one that we did i remember From this side was how to salvage gold From Old nintendo 64 and super nes cartridges So if like if you played old school Video games you know you had these kind Of like tapes to play Games and if you look inside there was
This kind of like uh circuits connectors And then this was actual gold on there And so you could essentially buy These cartridges for like a few dollars At like garage sales And salvage more gold walls than it you Actually paid for it And so like we made a guide on that and Get a bunch of links from video game Site So i wouldn’t make this like the only Link building strategy because then You’re gonna get a lot of like Irrelevant links but some of it you can Get some good ones and You know we got some really big links From that etc and that worked really Well I’m also my all time my all-time Favorite one by the way In the in the gold space was there was a A solid gold toilet which was created i Think this was in hong kong And you could pay to use it it was like 50 bucks Or something but like that we made an Article about this it did Really really well because maybe i Should produce on these toilet sites you Know maybe i should do something like This on this other side Actually i’m thinking of another one Related to toilets too i’m sorry But uh we were working for plumber uh
Like a plumber in seattle if you Remember and we made that Kind of like creative angle or like what Happens if everyone flushes at the same Time as well And it’s like how it would overflow the Sewer system and like How like all the stuff would come back In every house and everything Like basically like this and it got Picked up by a lot of local news for Example So it gives you an idea of like the set Of creative angles you can take to Get links uh in a white hot way without Paying But we’re but we’re talking about like You can do this with any site but you Almost you have to do this When you’re creating a competitive niche And we did that quite a lot also on the Site we sold et cetera like there was a Lot of like off angles etc Like weird ways we would talk about it We would write the news a lot as well Like writing the news can be quite Powerful like if you take some news and Kind of like angle it for your niche Uh i don’t know like let’s say the white House Sem journal no i’m thinking yeah Not like that but like let’s say like You have your hosting site and like the White house website goes down
For example then you can talk about like How they could have avoided it Uh or like you know what actually Happened oh there was a really good one On that actually when I think it was obamacare um came out uh There was There was some technical issues with it And there’s something to do with WordPress Did they use wordpress or they for part Of it or something It didn’t work or there was there’s Something anyway someone had a really Good angle With that and it exactly you can use Jack and then a lot of publications like Mashable Techcrunch etcetera will interview you And it’s a really good link date as well So Doing this kind of like you need to Essentially be a bit more creative than Just your random copy based guest post Outreach template and That’s what it’s going to take uh let’s Talk about paid links though because That’s I think that kind of goes together so so Go ahead Yeah paid links are almost i say almost They’re almost a necessity when it comes To Super competitive niches that’s just a
Fact um In the vast majority of cases at the top Level in almost every case Middle mid level and below you can kind Of get away with it sometimes if you Like brute force yourself Um through with like outreach and all Sorts of creative stuff but You’re just at a significant Disadvantage in in these spaces Um and you know we’re not against paid Links by like any moral perspective or Anything like that at the end of the day It comes down to risk versus reward And when you’re dealing with a super Super competitive niche Generally speaking the reward is very Very high Because affiliate commissions are big or Whatever it is you’re promoting you tend To make a lot of money that the top Sites are making You know millions sometimes tens of Millions per month Um and when that amount of money is at Stake You know it’s it becomes more appealing Uh to or it becomes more worthwhile to Take that risk and to To go for for paid links so it’s Something you’re you’re most likely Going to encounter and you’re most Likely going to Deal with i know for like beginners and
Stuff we say it’s something you should Avoid and And all that kind of thing but just Accept reality when you when you go into These yeah It’s i think it’s one of these things Where you grow you grow A sense for like the trade of your Making when you walk a lot in these Niches et cetera and So i would not recommend beginners do That but it’s true Like more competitive niches people pay For links and it’s like there’s there’s Nothing that you can say against that You can you know put it put your hands In front of your eyes and like not see It No not choose not to see it but the Truth is it’s happening and To be honest it kind of you know as you Were saying it i was thinking it kind of Baffles me like something can generate Tens of millions of dollars But like you can’t compensate the people That help it make it money you know like You can’t Pay people for linking to it basically Which is kind of crazy i think there’s Not many businesses or business Situations where that’s the case But yeah paid links yeah it is a reality Of the market and the more competitive The niche the more paid links are part
Of the game and the equation you go and Travel You go in finance etc good luck without Paid links I remember when we did the payday loans We we did it with our paid links at the Time oh but holy crap It was difficult um that was difficult Yeah So yeah another thing i want to say About link building as well is You’re going to have to keep building Links to the pages that rank already and I think that’s something that’s a bit Different from I mean you it’s kind of still the case For even less competitive niches but Like it’s very much so the case for Competitive niches where It’s not because you’re ranked number One that you’re out of the wood yet and It’s like that’s the best way to lose Your ranking so You need to essentially monitor the People below you and how aggressively They’re going after your keywords or how Aggressive is their building links You need to match them basically and Other and then if you match them Then you’re most likely going to keep Your rankings although you know with on Page tricks et cetera they might take You over Um but if you do nothing then then
Eventually your Your rankings are it’s kind of weird Because google tends to like keep you There even if you’re like below in Matrix for a while And you drop to like number six or seven Like you don’t drop number two or Something It’s like you just drop all of a sudden On the morning you wake up you don’t Have your rankings anymore and getting It Now is the same for your computer the Guy that’s number one he’s gonna have That inertia and it’s like even though You’re working really hard to catch back Up it’s actually gonna take you a while To actually take it back so Uh you need to keep building these two Pages that rank it’s probably Some of the most important pages to Buildings because that’s the money you Have today And for me that’s sometimes more Important that what i may have you know So Uh it’s something that you need to think About just to add on like to another Point Kind of related to that as well um the Reality of these markets Is that they’re super competitive and Everyone is looking at what everyone Else is doing the whole time
So everyone knows everyone is looking at All your All your new links and all the all the New content that you published And they’re trying to assess do is your Scope for us to to include this Or if they got a link from there can we Outreach can we get a link from them As well how did they get it so you can Expect your competitors to come in And and start almost piggybacking on Your Link acquisition and you almost have to Do the same With your competitors if you want to Stay um competitive Yeah you have to so being like uber Competitive and Um and really keeping a close eye on What your competitors doing Um when it comes to link building almost Essential Not just link building pretty much Everything right it’s like you want to Put your computers in natchez at least Once a month And you want to check like which new Content i like them more than that i Mean you need to be checking them weekly To yeah but like i like to check the Content they republish as well so it’s Like i like to use the content explorer And then The context file is going to show you
New published pages but it’s also going To show you republish pages And when someone’s just constantly Republishing the same page it’s telling Me they’re making money here And they really care about that page and So like that’s that’s probably what you Want to keep your eyes on And be like okay do we have this keyword Do we want to rank for that What offer are they promoting et cetera Et cetera but overall In most community niches everyone copies Everyone most sites end up being 95 The same and five percent different and It’s kind of like these edge cases and It’s That’s the same for every competitive Industry right it’s like Iphone versus android they all they copy Each other all the time as well and it’s Kind of like Now you can kind of use both and it Doesn’t change that much et cetera so Most competitive initiative walks that Way there’s going to be copycats for Everything It’s part of the game and you can Complain about this all you want but the Truth is you you can’t play the game or You cannot play the game if you don’t Play the game you will not rank so Basically here’s here’s a good analogy To like get get your head around it
Um because i feel this is actually more A mindset thing Than an actual problem uh if you go back To the 1920s and 1930s and you look at Formula one cars from different teams Uh they all look very different i mean You can you can clearly see that these Are Completely different cars built by Completely different Companies if you look today at a formula One car They all look the same okay i know if You’re an expert You love the sport you’ll be able to Tell whose is whose But you know you take the paintwork off And 99 The general public who don’t follow it That closely would have no idea they all Look the same Why because that is the aerodynamic Model that works according to the Current set of rules Um it’s it’s physics essentially um And the same is kind of true the same is Kind of true with with websites right Everyone’s not copying but everyone’s Like looking to get the best Out of what everyone else is doing and Trying to piece together The best parts of what everyone’s doing In order to To rank and the people who are best at
Doing that rank So therefore when other people are Trying to learn from them they’re Learning from the things that have Worked and this this like Piggybacking on success thing it’s it’s Kind of like a Uh that’s evolution self-fulfilling Yeah yeah that’s the one yeah like That’s how things evolve and Anything competitive is the same way It’s the same with sports and football Teams etc like they Copy each other’s strategies and Everything and it’s like they try to Build the same profiles and It’s really these edge cases and it’s Usually usually when you get to this Level of competition It’s literally just an execution Competition who is able to execute Better On the strategy that everyone at this Point understands um And and that’s that’s who wins and That’s why it’s quite interesting Because commutative niches i would say Probably bring different kinds of people Competing in these niches like it’s It’s like the people that are obsessed With details is the people that Um don’t mind grinding the same thing Versus the creative people on maybe some Less competitive issues that
You know create great engaging stuff etc It’s not the case for these highly Competitive seo issues you You end up with mostly the same page You’re just trying to Treat it like a process you just want to Be a robot and repeat that thing and Just Look very closely in detail at these Things and just be like oh what happens If we change the label of this table From Best hostings to uh best hostings 2020 do people click more they’ll make More money et cetera and You know a b testing becomes more of a Thing etc like all these things Become quite important so it’s just it’s A personality type as well i would say Um do you want to take the next one yeah So the next one is around Affiliate negotiation and and dealing With these kinds of things so You will find it’s completely different Especially if you’re Used to dealing with amazon you know you Sign up for the program you never talk To anyone there you get your check at The end of the month and And that’s that it’s all all kind of Automated when you start working in These Really competitive spaces and especially When you start sending a decent amount
Of traffic towards these these programs Uh the affiliate managers they’ll be all Over you you know you’ll be getting Much more than a freaking um coffee Flask for for Christmas all sorts of incentives They’ll they’ll take you to Conferences in vegas and like get you You know nice suites and like all sorts Of Crazy stuff but there’s a transactional Nature to this right they’re not They don’t like you because you’re you They they want Your identification they want your Traffic and they want your favor Uh so the the entire relationships are Often very transactional uh and by that I mean You’ll say like oh well can we get an Increasing commission Because we’re sending all this traffic Now and they’ll be like oh yeah but we Want you to put us number one in your In your roundup review of of this and Like those kind of discussions Uh those matter of fact kind of probably Not ftc approved Um transactions are Just the reality of the of of the of the Situation i i don’t i Don’t like those conversations very much It doesn’t fit well with my personality But the fact is the vast majority of
Sites are are behaving this way and are Are operating on on this model uh so if You’re not Then that’s potentially going to hold You back from unlocking higher Commissions or It’s it’s just going to make make your Way of interacting with the affiliate Programs and affiliate managers more Limited Yeah i have a question for you which one Are you the most uneasy ways Paying for a link or putting number one To someone Someone in a round of preview that just Like forces your hand For putting someone number one in a Random review um Doesn’t deserve it i’d rather have Higher higher quality content Like accurate content accuracies yeah Fair enough at least you don’t decide You don’t receive the reader you know It’s like a paid link doesn’t really Deceive people that If if you paid to a link to a page that Tells the truth Like isn’t that better in a sense A whole whole other philosophy i would i Would argue that those two things are Not mutually exclusive you don’t know no That was just for like two things that You feel an easier one in the other but Yeah yeah i mean there’s a really
Interesting story We mentioned it on a podcast a while Back but uh sleepopolis.com Um they were doing this so they they Were ranking Um so they got a lot of traffic in the Sleep niche They had roundup reviews were like best Mattresses or whatever and they would And they had an order of of Recommendations and then they were Saying to people hey give us more money Or we’ll Move you down the list so it’s kind of Like extorting them in a way That’s pretty bad and then uh the the Company the Casper i think it was uh i could be Wrong so double check this but I think they they basically said no We’re not going to do that and then they End up suing them because they moved Them down because they didn’t pay them Which They were kind of in the right to do but There was all sorts of shadiness going On In in that thing and i really want to do A whole podcast talking about this Because such a fascinating story Um maybe if you put side by side all the Times you mentioned a story there’s a Podcast already so yeah i think I think we just need to do some editing
Here but Uh yeah maybe we should actually um we Should talk about the sleep mode here we Should make a podcast on the speed mark Yeah Um okay i want to talk about quality of Products as well and it’s like Essentially when you when you go into a Competitive niche It’s like it’s it’s not even fair most Of the time there’s like the main offer That everyone promotes Everywhere all the time you know Bluehost in hosting for example Uh you go on pretty much any blogging Site they will promote bluehost why Because they pay the most money And then most affiliates are just biased Towards this so it’s uh It’s very hard to promote something else And very often what you’ll find is that Actually That offer actually converts very well While the competing or competing offers Even though they pay as much Have like half the conversion rate or Something so you make a lot less money And so it’s kind of a funny thing Because when you promote that Essentially to buffer let’s say you you Have a Uh wordpress hosting that you promote Bluehost you end up making more money Right because it’s the offer that
Converts the best And if you make more money you can Invest more in link building content etc And so naturally over time the sites That promote bluehost even though that’s Not the best offer Naturally overtake the top search Results And actually end up influencing google Into believing what is the best hosting Because google essentially is Reading all that content be like okay Well these sites have the best metrics And they all say bluehost is the best so The search intent for that query is Bluehost should be said to be The best wordpress it’s like it’s not You know it’s like a surfer or something And you know they tell you to have Bluehost in there like 43 times Otherwise Yeah you know what i mean so it’s it’s Difficult yeah Yeah so it’s like it’s it’s you know Sometimes you kind of have to go for This regardless of what you believe or Not Because um any it’s like um so for Example i’ll give you an Another example on the toy hacker we Made a mediocre review of semrush and The argument was like well for 99 Dollars a month We think you can get better things um
This Sc much is much better now but at the Time that was this that review Even though the metrics were quite good Would never rank because every because They say much paid a lot of money to Affiliates and the top Ranking pages and people who are putting A lot of efforts in ranking for that Query Also the sms is absolutely amazing and As a result Just because of the negative sentiment i Believe it’s hard to tell for sure that Google didn’t confirm that Um but we had no chance to rank for this It was very difficult to even go past Page four or something even though we Have much much better domain matrix Page four matrix et cetera so it’s quite Interesting and you will essentially Have again you you you can take the easy Way Enter the circle jack or try to fight The system but it’s very difficult Basically Okay uh so let’s move on the the final Point i want to talk about is Consolidation Um and that really is the name of the Game uh in In 2020 and i believe for the next few Years we’re going to see more of that At this end of the spectrum and it’s
Very obvious why so when you have When you’re diverting a lot of traffic To a product to an offer say From one or for multiple websites you Have a lot that increases your Relative strength in any negotiation you Have a lot of Power and the the product owner uh if They’re getting thousands of customers a Day or a week from From you uh becomes very dependent on You so they’re going to Let you get away with more they’re going To have to pay you more they’re going to Have to up your commission level give You more bonuses incentives Uh and all these things and by the way At this end of the spectrum in Competitive niches Uh it does skew quite quite quickly so The more traffic the more Sales you’re sending you kind of get Almost exponentially more Higher yeah a lot more money because of This so The the people who are who have large Sites can be earning 2.5 three times sometimes four or five Times in some niches as well as much As people starting out per sale Which is huge because that just Same as what we’re saying before it Allows you to have so much extra money Left over to spend on marketing and
Promotion and growth and Con extra content and all these kinds of Things But as a consequence of that it also Means that Any website which is on a lower tier Commission Is actually worth more to a company Which has Access to these higher tier commission Brackets So they can they can go in and they can Pay 40 45 even 50x multiple for a site And to a normal website investor that That may be Not such a good investment but this this Conglomerate can can come in And then they can just switch out all The links for their higher Higher paying links which gets them even More uh Clout because they’re that the total Amount of of sales you’re going to be Sending Is even higher uh and and the net result Is that they They essentially you know double triple The amount of money that the site’s Making Um just by just by switch switching out Links so it becomes worthwhile so for That reason You get a lot of consolidation happening And all the
Not not necessarily brand new sites but Like small to medium sites that are Starting to take off They get snapped up quite quickly so There’s ups and downs to this i mean First of all Um if you if you are trying to compete Against these big companies Uh they’re getting bigger all the time And they have so much money and it’s so Easy for them to acquire these sites and So worthwhile That gets even harder to compete with Them after they acquire these these new Sites but If you want to sell to them then you can Often get very very high multiples For for sites from them for because of This reason Yeah i mean that’s what happened to the Site we sold basically like it was a guy That had higher commissions than us And it’s like even though we had a Pretty good multiple it’s like For them it’s like i’m sure they’ve made Their money back quite quickly etc and Yeah worked out quite well for them so Um yeah that happens It’s uh and i i think there’s a lot of What’s feeding the Marketplaces you know like the not not Flippable but like you know Uh empire fleet uh effie international Et cetera like there’s basically these
Kind of like big guys that are just Sitting on top and waiting for small Guys to build sites for them and just Buy them It’s basically kind of a game of like Can you beat the industry and then Like take a payout or or not and Basically The guys with all the money in hand they Just like wait here and just grab Whatever’s coming at them you know And and we haven’t seen any kind of Nasty consequences of that I’m sure it happens where people can can Sort of say well You know you better sell to us for this Price or we’re going to go after all Your keywords and just Use all our resources to like drive down The value of your site and then i’ve Heard that but not in this uh Not in these circles yeah yeah like i I’ve heard that in some dirty online Marketing circles basically yeah Casinos and stuff yeah no i’m not gonna Say where it comes from it’s just like Someone told me the story so it’s like i Don’t i don’t have any proof or anything And there’s no points Throwing any discrete anyone um but These things do Happen and uh it’s a bit scary and That’s why a lot of people try to like Hide their sites etc and
Not talk to and that’s also why we don’t Really share Or everything you’re working on because Of that because it’s too easy To get after us so um that’s basically It anything else to say about computing Competitive niches etc No would you like um do you prefer Working on like smaller Smaller niches or like more competitive Stuff like more more of this stuff Uh i like to do both actually i think They’re very Very different and they challenge you in Different ways like i love Looking a small to like sort of Medium-sized niche and thinking oh There’s so much opportunity how can we Dominate this space Uh but at the same time it’s just a Different set of challenges to say oh How can we Try and get maybe a foothold in this Very competitive Space and you know at the upper end of That spectrum it’s just Not an area you know you or i have have Worked on in terms of like Running our own you know multi-million Dollar a month Site we’re not quite there yet you know I think one day but I think the play the play for people Like us is actually not to necessarily
Go in like The most competitive issues or like not To jump in hosting or something like That But rather to take a bet on what are the Next Big niches um and kind of like Jump in so it’s like i’m not gonna say But the the site we saw the nissan Wasn’t that big of a niche five six Seven years ago you know it wasn’t okay Niche but it wasn’t that big it’s just a Niche that grew really fast Um following certain events and so um Essentially taking a bet may and you can Take bets that lose and you just need One that really pays off where you kind Of have a foothold Before it becomes big and i think that Might be the play for people that Um instead of just essentially jumping Into The absolute biggest most competitive Initiatives right away which you can do If you’re good at seo you can do like I’m I’m not that afraid into jumping into Business but i’m just Calculating like the roi right it’s like What if instead You’re just like okay like the same way People buy stocks and Kind of like bet on the future you do That it’s like it doesn’t mean they
Always win but like Some people win um and i mean that you Just I i push back and say you’re essentially Telling people buy low sell high Which is great but like how do you guys It’s taking a bit but like you know Going and use that it’s not necessarily A bad niche just a niche that you Believe will grow in the future Um i i give an issue that grew massively This year the pet niche The fitness everyone got a pet because Of the lockdowns Um and so that was crazy actually yeah So i I bought a puppy in february exactly you Got one And they now sell for two and a half Times what i what i Yeah paid it’s like it’s absolutely Ridiculous so that’s the thing it’s like You can Um you can and even if it didn’t take Off it wouldn’t be a bad niche right Um so you can get into these issues Where you essentially take a bet but Like You’d probably be okay even if it Doesn’t take off massively Um and then hopefully if you hit enough Of them one or two of them is actually Going to be massive And you kind of grow with it and you’re
Already in the market when it starts Growing you know And that’s kind of like maybe something To do for people that are quite good but Not necessarily ready to jump into Financial services or something like This that’s Extremely competitive right now so That’s that’s an example of like Something that also outdoors Grew massively this year outdoor Survival et cetera massive It was still a good niche like even if It didn’t take off like i’d be happy to Have a site in this niche But like the people that took a bet on That niche well they got lucky They heated up and then now they they Can be making two three times the money And Grow with that niche as it keeps going So that Is something to consider as well when You pick a niche like what is the future Of it What do you like what do you think could Be taking off in the future based on Well your vision of the world at this Point you know um and uh And that can be an alternative way to do That and then you can do all these Things and be big already by the time You actually get speak so Um i like this approach like i would
Definitely on a few of our new sites Like we’re starting new sites now Take a few of these bets actually um i Think and if Even if they don’t get big it’s like It’s an average site and you can either Flip it or you can just You know hold it you know anyway we’re Gonna actually i’m going to be Bringing back the question of the week Here and the question of the week is Do you want to go into a competitive Niche after hearing everything we talked About or does it scare you So go on the youtube comments and drop Us a comment below and while you’re at It you can also drop a like to the video And also subscribe and click on the bell So you don’t miss any of our videos There’s more videos than just the Podcast coming out these days so just Check out the youtube channel it’s not Just going to be every monday Uh and yeah any final was always done For people Yeah on sunday authority hacker pro is Coming out So oh yeah keep an eye out for that That’s that’s the entire reason we kind Of like Run our business authority hacker um in A way Fair enough maybe maybe I don’t know you can sign up for the
Notifications on the toy hacker.com Pro or you can just put your email and You receive emails when this comes out Uh yeah it’s a pretty big deal there’s Some Cool surprises coming out with this Launch as well so watch out for you for Our emails We’ll let you know a little bit more About that in just a few days And until then stay safe and we’ll see You next week Um and it also it also We have the end i totally forgot i was Gonna say there I wasn’t even listening i can’t help it Thank you [Music] You