Dotcom Secrets is a great book if you want to get insights, see examples, and check out stories that will influence you to build an effective organization online or guide you in transitioning from offline to internet marketing channels.
So let’s consider the advantages and disadvantages rapidly:
- DotCom Secrets is totally free. Get it here.
- You will get over the shoulder lessons from an effective super affiliate– Russell Brunson.
- The book is a satisfying and easy read.
- You will get actionable takeaways that you can utilize to enhance your company right away.
- It’s not a “how to make money online” book per se.
- You will require to have some understanding of online marketing ideas to fully value the book.
If you want to find out from someone who has actually made cash online, Dotcom Secrets is a great resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can use to enhance your organization right away.
The only downside is that it’s not a “how to earn money online” book per se– you will need to have some knowledge of internet marketing principles to totally value it.
Overall, Dotcom Secrets is an important resource for anybody looking to develop or grow an online business.
So if you’re ready to gain from one of the masters of Sales Funn, be sure to have a look at this book today!
DotCom Secrets Book
It’s one of my preferred service books. You may need to read it several times to completely grasp it. Or just make it your companion as you tackle your online way of life service adventures.
In the introduction of the book, Russell Brunson guaranteed to keep the book evergreen for years to come. The goal is to make it pertinent to both advanced and new online entrepreneurs.
How many organization books do you still discover pertinent in this ever-changing world? Despite the fact that marketing methods are continuously changing, the DotCom Secrets book is still extremely relevant and useful today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a step-by-step process for growing a successful business– whether online or offline.
DotCom Secrets Review
Despite The Fact That DotCom Secrets was first published in 2015, you’ll find that most of the techniques that Russell talks about are still reliable today.
You’ll get a lots of actionable suggestions from the book and if you have plans to sell products online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy composed the forward to the DotCom Secrets book. In his exact words:
” In truth, this is a tested playbook for growing your business with reliable lead generation and sales/conversion techniques, which can be used online and offline.”
This is a transformative and effective book. DotCom Secrets by Russell Brunson is the best road map if you’re seeking to start a company or scale an existing service.
Within the pages of the Dotcom Secrets book, you’ll get a detailed plan that guides you on the ideal foundation for your service. You’ll certainly get results from reading it.
To be sincere, DotCom Secrets sounds like a book for building a sustainable online business only.
But do not be constrained by that since the actionable marketing techniques work for both online and offline services. You’re in safe hands if you run a brick-and-mortar organization and want to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can address that question. If you wish to start or scale a service and follow tested ‘faster way’ that has been tested by Russell himself, you should read the DotCom Secrets book.
It’s changing lives and I’ve personally found it incredibly valuable on my entrepreneurial journey (I’ve read it numerous times). I highly recommend the book.
If you ‘d rather play cool and attempt to figure it out on your own, then DotCom Secrets might not deserve your read. You must consider another book.
DotCom Secrets provides smart insights and methods to:
Existing business owners: If you have not started a service at all or have no service concept, the book may not relate to you.
Product owners: If you have an existing product currently, then you can discover techniques to double or perhaps triple your sales.
Positive marketers: If you’re willing to take actions that might challenge your concept of organization, then you need to utilize DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to build a business that stands the test of time. You do not wish to fizzle out since you lack the skillset, tools, and secrets that have been checked and shown to produce excellent results.
Whether you’re a beginner who’s just getting began or you’re a specialist, DotCom Secrets will stroll you through the process of beginning and growing a lucrative business.
If you currently have a service, utilize the tricks in the book to scale to incredible levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and powerful book that supplies specific, actionable instructions on what you should do to fail-proof your service, how to draw in clients, and the tricks to considerably increase your sales.
If you fail to check out DotCom Secrets, you’re still not limited at all. The only challenge, though, is that you’ll miss out on the chance to rapidly grow your existing company or grow in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions in between Expert Secrets Both books relate to, lifestyle business owners, entrepreneur and online marketers– since they match each other and offer beginning and growing an effective company.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets outlines a detailed process to successfully structure your company. You get to discover how to deliver your message and communicate worth in a manner that makes individuals wish to pay you.
Specialist Secrets offers actionable examples, illustrations, and stories that assist you find your voice, develop a faithful fan base and get paid to share messages that will alter someone else’s life.
Both books are recommended to company owner who want to become more successful in their industries. Entrepreneurs who are developed to see opportunities in competitors instead of discomfort.
And lastly in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream clients (aka getting tons of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 areas just like Expert Secrets that lays out the easy marketing processes and how to execute them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the first area of DotCom Secrets with “Ladders and Funnels.” He likewise exposes 5 (5) marketing secrets. Let’s discuss them:
Secret # 1: The Secret Formula
First, you require to have a full understanding of where you desire your service. How does this understanding assist your customers and clients?
This will help you to serve them better– instead of searching for out their pain points, how desperate they require services, and what they’re prepared to pay.
In the secret formula, four basic concerns were outlined in a step-by-step order inside the DotCom Secrets book:
Who are your dream clients?
How do you discover them?
How do you attract them without being aggressive?
What advantage will they obtain from your business?
You’ll find answers to these questions and more in the very first secret.
Secret #2: The Value Ladder
When it comes to developing a sustainable business, worth is key. If there’s no value, clients and consumers will leave.
That’s why Russell invested a ton of time to dissect the actions that you need to follow to browse your dream client from taking the “bait” (starting point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This secret is described as “taking them through your worth ladder.”
When you successfully structure the value ladder, you’ll not only make more cash, you’ll likewise provide your clients with a more personalized service. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic happens. It’s like an epiphany that alters everything you currently know about growing a lucrative service. You’ll start with constructing out your own sales funnel and the psychology behind a profitable funnel.
It goes beyond the product you’re selling or how they’re priced. There’s a lot more …
You need to have a total worth ladder in place. It’s like your foolproof system for making sales on autopilot. You might not be able to construct a high-converting sales funnel if you do not have an efficient worth adder mapped out.
The sales funnel is important and has changed the way entrepreneurs and companies approach sales online.
It works due to the fact that it takes into consideration the clients’ behaviors– and moves them through the various steps of your value ladder until they’re prepared to buy your item– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target audience. You might not know how to determine or serve them. That’s why understanding how to define your target market is necessary.
This secret lays out where your target market (i.e., clients who are ready to buy your product) are spending the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the strategies that work to get a client to leave whatever they’re doing and check out your page.
Every online entrepreneur needs to discover and master these techniques. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or website is a consistent battle for most people. It’s arguably the most overwhelming aspect of running a successful online company.
Do you really comprehend how traffic works in the internet marketing space? Russell has the responses if you aren’t confident in your traffic generation expertise.
He shows you the best type of traffic that you need to take note of and how it can change your company. The kind of traffic includes:
- Traffic we manage
- The traffic we do not manage
- Traffic we own
Area Two: Your Communication Funnel
In this area, Russell digs deeper into the processes associated with building an audience by leveraging more advanced individual branding methods, the tricks to interacting well with your audience that will cause a sale.
Make sure you don’t avoid this area while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a appealing and positive character.
Why do you believe people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have enormous fans?
As a business owner, you can’t go wrong when you finally develop an appealing character. When you’re successful at it, it means you can include more certified customers to your e-mail list and introduce an effective product that individuals are willing and all set to purchase right now.
In producing that attractive character, Russell Brunson defines the 3 components you must keep in check, which is split into three (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to produce an appealing character utilizing these parts and their components, and recognize the best way to interact your captivating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s everything about producing a bond and a sort of connection between the Attractive Character and the target market by means of a traffic source we own. Email.
The Soap Opera Sequence makes up a series of e-mail sequences that help to connect and develop an instant relationship between you and the person reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart likewise shares the EXACT five email design templates that have assisted him to shift into an in-demand internet and an attractive character marketer.
The Soap Opera Sequence works because it takes advantage of providing value to your subscribers. This ‘worth’ combined with an alluring open storyline hooks them the minute they read your very first e-mail and they’ll anticipate the next one.
The days of boring e-mail series are over. Do not just enjoy soap opera on TV, it’s time to anecdotally use it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your customers pleased to hear from you every day is utilizing the Seinfeld email format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail design that develops enjoyment in your readers. It ‘d amuse them and trigger them to buy from you.
It leverages the power of storytelling. This time, you’re being imaginative in sharing your life and relevant stories taking place with/around you– stories they can easily connect with. You should be tactical and purposeful about it anyways.
You wish to have the ability to lead perfect consumers back to your offer. This might look simple but it’s effective!
When you’re sending out Seinfeld emails, Russell also supplies great examples and composed templates to speed up the procedure.
Area Three: Funnelology
In this area, the techniques and strategies for developing high-converting funnels are gone over in detail, in addition to and what you truly should do to make your funnel work.
Russell covers the principles of a funnel, phases (and sales funnel stages) and the type of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the importance of sticking to systems that work. In other words, there’s no requirement to transform the wheel.
If you’re a business owner and you’re struggling to break even, there’s an opportunity that you’re making the above error.
This is common with entrepreneurs who are simply beginning with their sales funnel. They try to re-invent the whole automobile. What a horrible course to follow when developing an organization!
The secret here is leveraging on other individuals who currently have a successful funnel and making your offer to their specific customers. Keep an eye on the:
- Ad copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these elements to work for you is a valuable present for your company. It’s rather easy once you comprehend how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m very delighted that I read DotCom Secrets a few years ago (and several times more because that first time to completely understand and execute the methods in my own online service.
It not only opened my eyes to funnels and how to develop them however also the 7 stages that a perfect client has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better pertained to terms with this sentence within the DotCom Secrets. It reads:
The real difference in between having a 6-, seven-, or even eight-figure organization is whether you understand the stages of a funnel and can effectively generate income from the points along the line.
I got to know that there are levels of traffic temperature and for that reason, treating them along the same funnel procedure threatens.
This secret alone is essential to developing the ideal kind of page, deal, and traffic that will lead to sales.
There’s likewise the pre-framing principle that you need to completely comprehend when producing a funnel– especially if you want visitors and causes trust you more. Well, who does not want to develop trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the normal business recommendations. It enters into the particular landing pages you can produce in the 7 building phases that we’ve gone over previously.
You get to see the twenty-three of the most efficient foundation for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers use these foundation at specific times during these exact same 4 stages of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying buyers
Identifying hyperactive purchasers for your services and items.
You can choose which you desire to begin with very first and which one to stick to in your market when you’ve comprehended how this works.
Secret # 12: Frontend Vs. Backend Funnels
Picking the ideal type of funnels can be a struggle even to the advanced online marketers. More so, understand the funnels that will be served just to certified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so obvious– but bypassing it can make a distinction in your traffic engagement and sales.
Here Russell lays out the process he follows when selecting a funnel to utilize on the frontend of his worth ladders, the funnel he utilizes in the consideration stage (the middle), and those used for the backend deals.
Secret # 13: The Best Bait
I could not include this ‘secret’ when I first read the DotCom Secrets book.
Russell spills it all out in this area and exposes the trick that made all his books sell millions.
Just by getting your complimentary copy of DotCom Secrets and studying the funnel actions, you’ll have numerous “Aha-Moments” that will alter your company, especially if you have a product you’re currently selling online (and even offline).
I indicate if you can order your complimentary copy of DotCom Secrets and study the funnel steps, you’ll understand the trick behind these records.
He emphasizes the power of words and how using a particular WORD can alter your entire business amazingly. That single word can serve as bait.
Despite the industry you operate in, what you do, what products you offer, or business design, this is the part that a few of the effective business owners would hide from you.
Section Four: Scripts and funnels
The very first time I check out DotCom Secrets, I couldn’t understand this area since it was special in its method. I needed to check out the book again to comprehend the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, along with the specific funnel scripts that have actually assisted him to offer millions of each of his items.
These are divided into the Frontend, Middle and Backend Funnels. Remarkably, you do not need to deal with these parts because there’s an effective suite of software application you can utilize to automate everything– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is important since it reveals what must take place once you get your visitors onboard your sales funnel.
You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to develop and can benefit eCommerce entrepreneurs or online marketers who have Free Plus Shipping deals.
The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item needs to be delivered.
On the second page (step-two) of the funnel, the visitor’s credit card information is asked for the shipping and handling charge. Once the visitor has actually successfully filled out the second page– the One-time-offer is next.
Naturally, you’re not left alone as there are scripts you will use to make this entire 2-step totally free shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of establishing this deal is to help breakeven and cover the cash you spent on marketing or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson shows the useful mechanics involved in this kind of funnel. And he also presented a special script called the Star, Story, Solution script which assists to nudge a cold lead towards your items.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to entice visitors and let them keep paying for a longer time.
However you’re not restricted in any way– as there are lots of methods to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the perfect and also the very first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to use recorded or live discussions to market your products or services on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the techniques and scripts that will make the webinar really “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more advanced webinar discussion where your goal is to get individuals to buy.
You’ll also access the scripts for this upgraded variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel specifically for introducing a new item by sharing a series of videos to offer tons of value to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.
These videos will be convincing, handy, and entertaining– thereby triggering visitors to do something about it. You’ll discover how to correctly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket offers utilizing an advanced formula and scripts. This funnel is what you need to obtain premium clients if you’re a coach or specialist.
Section 5: ClickFunnels.
This last section is quick but you can discover more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is a fantastic book if you wish to acquire insights, see examples, and check out stories that will inspire you to construct an effective service online or guide you in transitioning from offline to internet marketing channels.
So let’s consider the benefits and drawbacks quickly:.
DotCom Secrets is complimentary. Get business-building understanding without paying cash.
Enhance your service’ significance utilizing the worth ladders and sales funnel techniques and scripts.
Get secrets to ending up being a thought leader in your market.
Easy strategies that will work for any company design.
Build relationships and establish relationship with your clients.
You may require to have an existing organization to gain from DotCom Secrets (although it can definitely benefit you if you’re just starting out as well as long as you execute the info).
The book is ideal for companies that leverage online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the official site, DotCom Secrets is FREE. If you’re based within the United States or $14.95 for worldwide, you just have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping offer we went over previously. As you can see, Russell is a master at executing what he teaches.
If you prefer to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for using the book devoid of his site (you just pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable techniques and secrets for growing an organization and beginning.
You’ll stumble upon a lot of aha minutes while going through the areas. More significantly, you’re directed on how to integrate the concept into my own service.
DotCom Secrets is a playbook. You might have to read it multiple times to get the ‘secrets’ into your head and business. You do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling product and services online, I highly recommend that you get a copy of DotCom Secrets for FREE.