Dotcom Secrets is a great book if you wish to acquire insights, see examples, and read stories that will motivate you to build a successful company online or guide you in transitioning from offline to online marketing channels.
So let’s consider the advantages and disadvantages quickly:
- DotCom Secrets is totally free. Get it here.
- You will get over the shoulder lessons from a successful super affiliate– Russell Brunson.
- The book is a simple and pleasurable read.
- You will get actionable takeaways that you can use to enhance your business instantly.
- It’s not a “how to make money online” book per se.
- You will require to have some knowledge of online marketing principles to fully appreciate the book.
If you want to discover from somebody who has actually made money online, Dotcom Secrets is a terrific resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can utilize to improve your service right away.
The only disadvantage is that it’s not a “how to generate income online” book per se– you will require to have some understanding of internet marketing principles to totally value it.
In general, Dotcom Secrets is an important resource for anybody looking to build or grow an online business.
If you’re prepared to learn from one of the masters of Sales Funn, be sure to inspect out this book today!
DotCom Secrets Book
It’s one of my preferred service books. You might have to read it multiple times to completely grasp it. Or simply make it your companion as you set about your online way of life organization experiences.
In the intro of the book, Russell Brunson promised to keep the book evergreen for many years to come. The goal is to make it relevant to both new and advanced online business owners.
How many service books do you still find relevant in this ever-changing world? Although marketing techniques are continuously altering, the DotCom Secrets book is still exceptionally appropriate and useful today.
What Is DotCom Secrets?
The DotCom Secrets book offers a step-by-step process for growing a successful company– whether online or offline.
DotCom Secrets Review
Despite The Fact That DotCom Secrets was first published in 2015, you’ll discover that most of the strategies that Russell discuss are still reliable today.
You’ll get a lots of actionable advice from the book and if you have strategies to offer items online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his specific words:
” In reality, this is a tested playbook for growing your company with effective list building and sales/conversion approaches, which can be used offline and online.”
This is a effective and transformative book. If you’re looking to begin a service or scale an existing organization, DotCom Secrets by Russell Brunson is the best road map.
Within the pages of the Dotcom Secrets book, you’ll get a detailed strategy that guides you on the best building blocks for your company. You’ll certainly get results from reading it.
To be honest, DotCom Secrets sounds like a book for building a sustainable online organization just.
However do not be constrained by that because the actionable marketing techniques work for both online and offline services. You’re in safe hands if you run a brick-and-mortar business and desire to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can respond to that question. If you wish to start or scale a business and follow proven ‘faster way’ that has been tested by Russell himself, you should read the DotCom Secrets book.
It’s altering lives and I’ve personally discovered it incredibly important on my entrepreneurial journey (I’ve read it a number of times). I highly suggest the book.
If you ‘d rather play cool and attempt to figure it out on your own, then DotCom Secrets might not deserve your read. You must think about another book.
DotCom Secrets offers wise insights and techniques to:
Existing entrepreneur: If you haven’t begun a service at all or have no service concept, the book might not pertain to you.
Item owners: If you have an existing item already, then you can find out methods to double or perhaps triple your sales.
Positive marketers: If you’re ready to take actions that might challenge your idea of service, then you need to utilize DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to develop a company that stands the test of time. Due to the fact that you lack the skillset, tools, and secrets that have been tested and proven to produce terrific outcomes, you do not desire to fizzle out.
Whether you’re a newbie who’s just getting started or you’re an expert, DotCom Secrets will stroll you through the procedure of starting and growing a successful company.
If you currently have a company, utilize the tricks in the book to scale to astounding levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and effective book that supplies specific, actionable instructions on what you must do to fail-proof your service, how to draw in consumers, and the tricks to considerably increase your sales.
If you stop working to check out DotCom Secrets, you’re still not limited at all. The only challenge, though, is that you’ll miss the opportunity to quickly grow your existing service or flourish in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences in between Expert Secrets Both books are relevant to, way of life business owners, company owner and online marketers– given that they complement each other and attend to beginning and growing a successful company.
Expert Secrets vs DotCom Secrets.
DotCom Secrets lays out a step-by-step process to efficiently structure your business. You get to learn how to deliver your message and interact worth in a way that makes people wish to pay you.
Specialist Secrets provides actionable examples, illustrations, and stories that help you discover your voice, build a loyal fan base and earn money to share messages that will change somebody else’s life.
Both books are suggested to company owner who wish to end up being more successful in their industries. Entrepreneurs who are built to see opportunities in competitors instead of pain.
And finally in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream customers (aka getting tons of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 sections similar to Expert Secrets that outlines the simple marketing procedures and how to execute them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the first section of DotCom Secrets with “Ladders and Funnels.” He also reveals five (5) marketing tricks. Let’s discuss them:
Secret # 1: The Secret Formula
You require to have a full understanding of where you desire your business. How does this understanding assist your consumers and clients?
This will assist you to serve them better– instead of looking for out their pain points, how desperate they need options, and what they’re willing to pay.
In the secret formula, four simple concerns were described in a detailed order inside the DotCom Secrets book:
Who are your dream customers?
How do you find them?
How do you attract them without being aggressive?
What benefit will they obtain from your business?
You’ll discover answers to these questions and more in the very first trick.
Secret #2: The Value Ladder
Worth is essential when it pertains to developing a sustainable service. If there’s no worth, customers and clients will leave.
That’s why Russell invested a lots of time to dissect the actions that you require to follow to navigate your dream customer from taking the “bait” (starting point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This secret is described as “taking them through your worth ladder.”
When you effectively structure the value ladder, you’ll not just make more money, you’ll also offer your clients with a more personalized solution. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic happens. It’s like an epiphany that alters whatever you already know about growing a rewarding organization. You’ll get started with building out your own sales funnel and the psychology behind a lucrative funnel.
It goes beyond the item you’re selling or how they’re priced. There’s a lot more …
You require to have a total value ladder in place. It’s like your foolproof system for making sales on auto-pilot. If you do not have an effective value adder mapped out, you might not be able to construct a high-converting sales funnel.
The sales funnel is essential and has altered the way entrepreneurs and companies approach sales online.
It works since it takes into account the customers’ habits– and moves them through the various actions of your value ladder until they’re all set to acquire your item– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target market. Unfortunately, you might not know how to identify or serve them. That’s why understanding how to define your target market is essential.
This secret lays out where your target audience (i.e., consumers who are ready to purchase your product) are investing most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the strategies that work to get a customer to leave whatever they’re doing and take a look at your page.
Every online business owner requires to find out and master these methods. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or site is a constant struggle for the majority of people. It’s probably the most challenging element of running an effective online service.
Do you actually comprehend how traffic operates in the online marketing area? If you aren’t confident in your traffic generation expertise, Russell has the responses.
He reveals you the best kind of traffic that you ought to take notice of and how it can transform your service. The kind of traffic consists of:
- Traffic we manage
- The traffic we do not manage
- Traffic we own
Area Two: Your Communication Funnel
In this section, Russell digs deeper into the processes involved in building an audience by leveraging more advanced personal branding strategies, the tricks to interacting well with your audience that will lead to a sale.
Make certain you do not avoid this area while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a confident and appealing character.
Why do you believe men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have enormous followers?
As a business owner, you can’t go wrong when you lastly develop an appealing character. When you’re effective at it, it means you can include more certified clients to your e-mail list and release a successful item that individuals are prepared and prepared to buy immediately.
In developing that attractive character, Russell Brunson specifies the 3 components you should keep in check, which is divided into three (3) classifications:
- The Elements
- The Identity
DotCom Secrets reveals you how to produce an attractive character using these parts and their components, and determine the very best way to interact your fascinating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about developing a bond and a sort of rapport in between the Attractive Character and the target audience via a traffic source we own. Email.
The Soap Opera Sequence makes up a series of e-mail sequences that help to connect and establish an instantaneous relationship between you and the person reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart also shares the EXACT five email templates that have actually assisted him to transition into an Attractive Character and a desired internet marketer.
Since it capitalizes on offering worth to your subscribers, the Soap Opera Sequence works. This ‘value’ paired with a tempting open storyline hooks them the minute they read your very first email and they’ll anticipate the next one.
The days of dull email series are over. Don’t just enjoy daytime soap on television, it’s time to anecdotally use it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your customers happy to hear from you every day is utilizing the Seinfeld e-mail format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email style that builds enjoyment in your readers. It ‘d captivate them and cause them to buy from you.
It leverages the power of storytelling. But this time, you’re being creative in sharing your life and relevant stories occurring with/around you– stories they can easily get in touch with. You should be purposeful and tactical about it anyways.
You want to have the ability to lead ideal clients back to your deal. This may look simple however it’s effective!
When you’re sending out Seinfeld emails, Russell also supplies excellent examples and written design templates to speed up the process.
Area Three: Funnelology
In this section, the strategies and strategies for developing high-converting funnels are talked about in detail, along with and what you actually must do to make your funnel work.
Russell covers the basics of a funnel, phases (and sales funnel phases) and the type of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the significance of staying with systems that work. Simply put, there’s no need to transform the wheel.
There’s a chance that you’re making the above error if you’re a service owner and you’re having a hard time to break even.
This is common with entrepreneurs who are just beginning with their sales funnel. They try to re-invent the whole vehicle. When building a service, what an awful path to follow!
The trick here is leveraging on other individuals who already have a successful funnel and making your offer to their specific consumers. Watch on the:
- Ad copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these elements to work for you is a valuable present for your business. It’s rather simple once you comprehend how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m really pleased that I check out DotCom Secrets a couple of years ago (and numerous times more because that first time to totally comprehend and carry out the strategies in my own online service.
It not just opened my eyes to funnels and how to develop them however likewise the 7 phases that a perfect customer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better pertained to terms with this sentence within the DotCom Secrets. It reads:
The genuine difference between having a 6-, seven-, and even eight-figure organization is whether you understand the stages of a funnel and can effectively monetize the points along the line.
I was familiar with that there are levels of traffic temperature level and therefore, treating them along the same funnel procedure is dangerous.
This trick alone is basic to creating the best type of page, deal, and traffic that will cause sales.
There’s likewise the pre-framing concept that you require to completely comprehend when producing a funnel– particularly if you want visitors and leads to trust you more. Well, who does not wish to establish trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the typical service recommendations. It goes into the particular landing pages you can develop in the 7 structure stages that we’ve gone over previously.
You get to see the twenty-three of the most reliable foundation for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers utilize these building blocks at specific times throughout these same 4 stages of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying purchasers
Identifying hyper purchasers for your services and items.
You can choose which you desire to start with first and which one to stick to in your market once you’ve comprehended how this works.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the ideal kind of funnels can be a battle even to the advanced online marketers. More so, comprehend the funnels that will be served just to certified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so obvious– however bypassing it can make a distinction in your traffic engagement and sales.
Here Russell outlines the process he follows when choosing a funnel to use on the frontend of his worth ladders, the funnel he utilizes in the factor to consider phase (the middle), and those used for the backend offers.
Secret # 13: The Best Bait
I could not include this ‘secret’ when I initially read the DotCom Secrets book.
Russell spills everything out in this section and reveals the trick that made all his books sell millions.
Just by getting your totally free copy of DotCom Secrets and studying the funnel actions, you’ll have a number of “Aha-Moments” that will alter your company, especially if you have a product you’re currently offering online (or perhaps offline).
I mean if you can buy your free copy of DotCom Secrets and study the funnel actions, you’ll comprehend the secret behind these records.
He emphasizes the power of words and how utilizing a certain WORD can alter your entire business magically. That single word can act as bait.
No matter the market you run in, what you do, what products you offer, or business design, this is the part that some of the effective entrepreneurs would conceal from you.
Section Four: Scripts and funnels
The very first time I read DotCom Secrets, I could not grasp this section due to the fact that it was distinct in its method. I had to read the book once again to comprehend the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, in addition to the exact funnel scripts that have actually assisted him to sell countless each of his items.
These are split into the Frontend, Middle and Backend Funnels. Interestingly, you don’t need to struggle with these parts since there’s an effective suite of software you can utilize to automate whatever– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Because it shows what must happen once you get your visitors onboard your sales funnel, the Frontend Funnel is essential.
You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to build and can benefit eCommerce business owners or marketers who have Shipping plus free deals.
The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item ought to be shipped.
On the 2nd page (step-two) of the funnel, the visitor’s charge card info is asked for the shipping and dealing with charge. When the visitor has successfully filled out the 2nd page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will utilize to make this whole 2-step free shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of establishing this deal is to help breakeven and cover the cash you spent on marketing or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson reveals the practical mechanics involved in this type of funnel. And he likewise presented an unique script called the Star, Story, Solution script which helps to push a cold lead towards your products.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to lure visitors and let them keep paying for a longer time.
But you’re not restricted in any way– as there are lots of methods to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the ideal and also the first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to utilize documented or live presentations to market your services or products on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the techniques and scripts that will make the webinar truly “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more advanced webinar presentation where your objective is to get people to buy.
You’ll likewise access the scripts for this updated version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel specifically for releasing a brand-new product by sharing a series of videos to offer lots of value to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be convincing, handy, and amusing– thereby triggering visitors to take actions. You’ll find how to correctly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket deals using an innovative formula and scripts. If you’re a coach or specialist, this funnel is what you need to acquire premium clients.
Section 5: ClickFunnels.
This last section is brief but you can discover more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is a terrific book if you want to gain insights, see examples, and check out stories that will influence you to build an effective organization online or guide you in transitioning from offline to internet marketing channels.
Let’s consider the cons and pros quickly:.
DotCom Secrets is free. Get business-building understanding without paying cash.
Improve your organization’ relevance utilizing the worth ladders and sales funnel strategies and scripts.
Get secrets to ending up being a thought leader in your industry.
Simple methods that will work for any company model.
Establish and build relationships rapport with your consumers.
You might need to have an existing organization to take advantage of DotCom Secrets (although it can certainly benefit you if you’re simply beginning in addition to long as you execute the details).
The book is ideal for companies that take advantage of online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the main site, DotCom Secrets is FREE. You just have to spend for shipping/handling– $7.95 if you’re based within the United States or $14.95 for international.
There you have it, the Free Plus Shipping offer we discussed previously. As you can see, Russell is a master at implementing what he teaches.
If you choose to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for using the book devoid of his site (you simply pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable methods and tricks for growing a business and beginning.
You’ll discover a lot of aha minutes while going through the areas. More notably, you’re guided on how to integrate the principle into my own organization.
DotCom Secrets is a playbook. You may have to read it multiple times to get the ‘tricks’ into your head and business. You don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or items online, I highly suggest that you get a copy of DotCom Secrets totally free.