2 The Attractive Character Russell Brunson

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is a terrific book if you wish to gain insights, see examples, and check out stories that will motivate you to build an effective organization online or guide you in transitioning from offline to online marketing channels.

So let’s consider the cons and pros rapidly:

Pros:

  • DotCom Secrets is complimentary. Get it here.
  • You will overcome the shoulder lessons from a successful very affiliate– Russell Brunson.
  • The book is a satisfying and simple read.
  • You will get actionable takeaways that you can use to improve your service immediately.

Cons:

  • It’s not a “how to generate income online” book per se.
  • You will need to have some knowledge of online marketing concepts to fully appreciate the book.

Dotcom Secrets is an excellent resource if you wish to gain from someone who has actually made money online.

Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll leave from reading this book with actionable takeaways that you can use to improve your business instantly.

The only downside is that it’s not a “how to earn money online” book per se– you will need to have some knowledge of online marketing concepts to completely appreciate it.

However in general, Dotcom Secrets is a valuable resource for anybody wanting to construct or grow an online business.

So if you’re prepared to learn from one of the masters of Sales Funn, make certain to check out this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my favorite service books. You may need to read it several times to completely comprehend it. Or merely make it your buddy as you go about your online lifestyle business adventures.

In the introduction of the book, Russell Brunson assured to keep the book evergreen for years to come. The objective is to make it appropriate to both new and innovative online entrepreneurs.

How many business books do you still discover appropriate in this ever-changing world? Despite the fact that marketing methods are constantly altering, the DotCom Secrets book is still exceptionally relevant and helpful today.

What Is DotCom Secrets?

The DotCom Secrets book offers a detailed procedure for growing a successful business– whether online or offline.

DotCom Secrets Review

Despite The Fact That DotCom Secrets was first published in 2015, you’ll find that the majority of the strategies that Russell discuss are still reliable today.

You’ll get a ton of actionable guidance from the book and if you have plans to offer items online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a reference.

Dan Kennedy wrote the forward to the DotCom Secrets book. In his exact words:

” In reality, this is a tested playbook for growing your business with efficient lead generation and sales/conversion approaches, which can be utilized online and offline.”

This is a transformative and effective book. DotCom Secrets by Russell Brunson is the ideal road map if you’re aiming to begin an organization or scale an existing business.

Within the pages of the Dotcom Secrets book, you’ll get a comprehensive strategy that guides you on the best foundation for your service. You’ll definitely get results from reading it.

To be truthful, DotCom Secrets seems like a book for developing a sustainable online company just.

Do not be constrained by that because the actionable marketing methods work for both online and offline organizations. You’re in safe hands if you run a brick-and-mortar business and desire to transition to online marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, only you can answer that question. If you want to scale a business or begin and follow proven ‘shortcut’ that has been tested by Russell himself, you ought to read the DotCom Secrets book.

It’s altering lives and I’ve personally discovered it super important on my entrepreneurial journey (I’ve read it several times). I highly advise the book.

If you ‘d rather play cool and try to figure it out on your own, then DotCom Secrets may not deserve your read. You ought to consider another book.

DotCom Secrets supplies wise insights and techniques to:

Existing business owners: If you have not begun an organization at all or have no service concept, the book might not be relevant to you.

Product owners: If you have an existing product currently, then you can learn methods to double or even triple your sales.

Positive marketers: If you’re ready to take actions that might challenge your concept of business, then you need to use DotCom Secrets as a recommendation.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You wish to develop an organization that stands the test of time. Since you lack the skillset, tools, and secrets that have actually been checked and proven to produce terrific results, you do not desire to fizzle out.

Whether you’re a novice who’s just getting began or you’re a professional, DotCom Secrets will stroll you through the procedure of starting and growing a profitable business.

If you currently have an organization, utilize the secrets in the book to scale to astounding levels? Aside from making money, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a trusted and powerful book that supplies specific, actionable directions on what you need to do to fail-proof your service, how to attract customers, and the secrets to substantially increase your sales.

You’re still not limited at all if you fail to read DotCom Secrets. The only difficulty, though, is that you’ll miss out on the chance to quickly grow your existing company or thrive in a competitive industry.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some distinctions in between Expert Secrets Both books relate to, way of life business owners, company owner and online marketers– considering that they match each other and provide for beginning and growing a successful business.

Specialist Secrets vs DotCom Secrets.

DotCom Secrets details a detailed process to effectively structure your business. You get to find out how to deliver your message and communicate worth in a manner that makes people want to pay you.

Specialist Secrets gives actionable examples, illustrations, and stories that assist you find your voice, develop a loyal fan base and get paid to share messages that will change somebody else’s life.

Both books are recommended to company owner who wish to end up being more successful in their markets. Business owners who are developed to see chances in competition instead of discomfort.

In Russell’s third and brand name new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream consumers (aka getting lots of traffic as the title of the book recommends).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is arranged into 5 sections much like Expert Secrets that details the basic marketing procedures and how to execute them.

Section One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell began the very first area of DotCom Secrets with “Ladders and Funnels.” He also reveals 5 (5) marketing tricks. Let’s review them:

Secret # 1: The Secret Formula

You require to have a complete understanding of where you desire your company. How does this understanding help your clients and clients?

This will assist you to serve them better– instead of looking for out their discomfort points, how desperate they require services, and what they’re ready to pay.

In the secret formula, four basic concerns were outlined in a step-by-step order inside the DotCom Secrets book:

Who are your dream clients?

How do you find them?

How do you attract them without being pushy?

What benefit will they get from your business?

You’ll discover answers to these concerns and more in the very first secret.

Secret #2: The Value Ladder

When it comes to developing a sustainable business, worth is key. If there’s no value, clients and customers will leave.

That’s why Russell invested a ton of time to dissect the steps that you need to follow to navigate your dream customer from taking the “bait” (starting point of your ladder) to where they want to be.

DotCom Secrets Value Ladder

This trick is described as “taking them through your worth ladder.”

When you successfully structure the value ladder, you’ll not only make more money, you’ll also provide your consumers with a more customized service. They’ll love you for this.

Secret # 3: From A Ladder To A Funnel

This secret is where the magic takes place. It’s like a surprise that alters whatever you currently understand about growing a rewarding organization. You’ll get going with constructing out your own sales funnel and the psychology behind a profitable funnel.

There’s a lot more …

You need to have a complete value ladder in place. You may not be able to construct a high-converting sales funnel if you do not have an efficient worth adder mapped out.

The sales funnel is very important and has actually changed the way entrepreneurs and services approach sales online.

It works since it takes into account the consumers’ habits– and moves them through the different actions of your worth ladder till they’re ready to buy your item– willingly.

Secret # 4: How To Find Your Dream Customers

You have a target audience. Unfortunately, you may not know how to recognize or serve them. That’s why knowing how to define your target market is essential.

This secret outlines where your target market (i.e., customers who are ready to buy your product) are spending most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be armed with the techniques that work to get a consumer to leave whatever they’re doing and check out your page.

Every online business owner needs to discover and master these methods. Russell makes it simple in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Generating traffic to a landing page or site is a continuous battle for most people. It’s perhaps the most daunting element of running an effective online company.

Do you actually understand how traffic operates in the online marketing area? If you aren’t confident in your traffic generation knowledge, Russell has the responses.

He shows you the best kind of traffic that you need to take notice of and how it can change your company. The type of traffic includes:

  • Traffic we manage
  • The traffic we don’t control
  • Traffic we own

Area Two: Your Communication Funnel

In this area, Russell digs deeper into the procedures involved in constructing an audience by leveraging more advanced personal branding methods, the tricks to interacting well with your audience that will result in a sale.

Make certain you do not skip this area while checking out DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to building a confident and attractive character.

Why do you believe guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have enormous fans?

As a business owner, you can’t fail when you finally develop an appealing character. When you’re successful at it, it implies you can include more certified customers to your email list and introduce a successful product that individuals are ready and ready to buy immediately.

In producing that attractive character, Russell Brunson specifies the three components you must keep in check, which is divided into three (3) classifications:

  • The Elements
  • The Identity
  • Storylines

DotCom Secrets reveals you how to produce an attractive character utilizing these parts and their components, and recognize the best method to communicate your captivating stories that will get the sales being available in.

Secret # 7: The Soap Opera Sequence

This “secret” originates from the previous part of Dotcom Secrets. It’s all about creating a bond and a sort of rapport in between the Attractive Character and the target market via a traffic source we own. Email.

The Soap Opera Sequence makes up a series of e-mail series that assist to link and develop an immediate relationship in between you and the person reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for developing the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his excellent heart also shares the EXACT five email design templates that have actually helped him to shift into an Attractive Character and a popular internet online marketer.

The Soap Opera Sequence works because it capitalizes on giving value to your customers. This ‘value’ paired with an irresistible open story hooks them the moment they read your very first email and they’ll eagerly anticipate the next one.

The days of boring email series are over. Don’t just enjoy daytime soap on TV, it’s time to anecdotally utilize it in your e-mail messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the secret to keeping your subscribers happy to hear from you every day is using the Seinfeld email format.”

What’s the Seinfeld format all about?

DotCom Secrets Seinfeld Sequence

It’s an e-mail design that develops enjoyment in your readers. It ‘d amuse them and trigger them to buy from you.

It leverages the power of storytelling. But this time, you’re being innovative in sharing your life and relevant stories taking place with/around you– stories they can easily get in touch with. You need to be tactical and purposeful about it anyways.

You want to have the ability to lead perfect consumers back to your offer. This might look simple however it’s effective!

Russell likewise offers good examples and written design templates to speed up the procedure when you’re sending Seinfeld emails.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section Three: Funnelology

In this section, the methods and strategies for building high-converting funnels are discussed in detail, in addition to and what you actually should do to make your funnel work.

Russell covers the principles of a funnel, stages (and sales funnel phases) and the type of landing pages to utilize, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we learned the value of sticking to systems that work. Simply put, there’s no requirement to transform the wheel.

There’s a possibility that you’re making the above error if you’re a company owner and you’re having a hard time to break even.

This is common with business owners who are simply beginning with their sales funnel. They try to re-invent the whole automobile. When building a business, what an awful path to follow!

The secret here is leveraging on other people who already have a successful funnel and making your deal to their exact clients. Keep an eye on the:

  • Demographics
  • Advertisement copy and copies
  • Traffic sources
  • Deals
  • Landing page

Understanding how to reverse all these components to work for you is an invaluable present for your service. It’s quite simple once you understand how the pieces fit.

Secret # 10: Seven Phases Of A Funnel

I’m very grateful that I read DotCom Secrets a couple of years ago (and several times more because that very first time to fully understand and carry out the strategies in my own online business.

It not only opened my eyes to funnels and how to build them however also the 7 phases that an ideal client has to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me better pertained to terms with this sentence within the DotCom Secrets. It checks out:

The genuine difference between having a six-, 7-, or even eight-figure business is whether you understand the stages of a funnel and can successfully monetize the points along the line.

I was familiar with that there are levels of traffic temperature level and therefore, treating them along the exact same funnel process threatens.

This secret alone is essential to creating the right kind of page, deal, and traffic that will lead to sales.

When creating a funnel– specifically if you want visitors and leads to trust you more, there’s also the pre-framing idea that you require to completely comprehend. Well, who does not want to develop trust already?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets surpasses the common company recommendations. It goes into the particular landing pages you can produce in the 7 building stages that we’ve gone over earlier.

You get to see the twenty-three of the most effective building blocks for your sales funnels.

DotCom Secrets 23 building blocks of a funnel

Smart funnel hackers use these building blocks at specific times during these very same 4 stages of the funnel:

  • Pre-frame bridge
  • Qualifying customers
  • Qualifying purchasers

Recognizing hyperactive buyers for your services and products.

You can choose which you want to begin with first and which one to stick to in your market when you’ve comprehended how this works.

Secret # 12: Frontend Vs. Backend Funnels

Selecting the best kind of funnels can be a struggle even to the more advanced online marketers. More so, understand the funnels that will be served just to certified purchasers (at the backend).

DotCom Secrets Frontend Vs Backend

This mistake isn’t so obvious– but bypassing it can make a distinction in your traffic engagement and sales.

Here Russell details the process he follows when choosing a funnel to use on the frontend of his worth ladders, the funnel he uses in the consideration phase (the middle), and those used for the backend offers.

Secret # 13: The Best Bait

I could not contain this ‘secret’ when I first checked out the DotCom Secrets book.

Russell spills all of it out in this section and reveals the secret that made all his books offer millions.

Simply by grabbing your totally free copy of DotCom Secrets and studying the funnel steps, you’ll have a number of “Aha-Moments” that will change your service, especially if you have an item you’re presently offering online (or even offline).

I indicate if you can order your free copy of DotCom Secrets and study the funnel actions, you’ll understand the trick behind these records.

He emphasizes the power of words and how utilizing a certain WORD can alter your entire organization amazingly. That single word can serve as bait.

Regardless of the market you operate in, what you do, what products you offer, or business model, this is the part that a few of the effective entrepreneurs would conceal from you.

 

Area Four: Scripts and funnels

The very first time I check out DotCom Secrets, I couldn’t grasp this area since it was distinct in its method. I had to check out the book once again to understand the point that Russell was making.

As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, in addition to the precise funnel scripts that have actually assisted him to offer millions of each of his items.

These are divided into the Frontend, Middle and Backend Funnels. Remarkably, you do not have to deal with these parts since there’s an effective suite of software you can use to automate everything– ClickFunnels software application.

1. Frontend Funnel: Two-Step– Free Plus Shipping

The Frontend Funnel is important since it reveals what need to take place as soon as you get your visitors onboard your sales funnel.

You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to construct and can benefit eCommerce business owners or online marketers who have Shipping plus free offers.

The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item ought to be shipped.

On the 2nd page (step-two) of the funnel, the visitor’s charge card details is asked for the shipping and dealing with charge. Once the visitor has effectively completed the 2nd page– the One-time-offer is next.

Obviously, you’re not left alone as there are scripts you will utilize to make this entire 2-step complimentary shipping funnel reliable. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of setting up this deal is to assist breakeven and cover the cash you spent on advertising or getting the lead.

DotCom Secrets self liquidating offer

Here, Russell Brunson shows the practical mechanics associated with this type of funnel. And he also presented a distinct script called the Star, Story, Solution script which assists to nudge a cold lead towards your products.

You’ll gain access to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll discover how to entice visitors and let them keep paying for a longer time.

But you’re not limited in any way– as there are lots of ways to utilize this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The best webinar is the perfect and likewise the very first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to utilize taped or live presentations to market your services or products on auto-pilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re supplied with the strategies and scripts that will make the webinar truly “ideal.”.

5. Middle Funnel: Invisible Perfect Webinar.

Unlike the Perfect Webinar, this one is a little various. It’s not FREE!. It’s an advanced webinar discussion where your goal is to get individuals to purchase. It’s “unnoticeable”– which means there’s no pushy or deceptiveness included.

You’ll also access the scripts for this upgraded variation of Perfect Webinar.

6. Middle Funnel: Product Launch.

You use the “Product Launch” funnel particularly for introducing a new item by sharing a series of videos to provide tons of value to your visitors.

Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.

These videos will be persuasive, valuable, and entertaining– thereby causing visitors to do something about it. You’ll find how to appropriately structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of offering high-ticket offers utilizing a sophisticated formula and scripts. This funnel is what you need to obtain premium customers if you’re a coach or specialist.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area 5: ClickFunnels.

This last area is brief however you can discover more by reading my ClickFunnels review.

DotCom Secrets Pros and Cons.

DotCom Secrets is a great book if you want to acquire insights, see examples, and check out stories that will motivate you to build an effective company online or guide you in transitioning from offline to internet marketing channels.

So let’s think about the cons and pros quickly:.

Pros.

DotCom Secrets is complimentary. Get business-building knowledge without paying cash.

Improve your service’ relevance utilizing the value ladders and sales funnel methods and scripts.

Get tricks to becoming an idea leader in your industry.

Easy techniques that will work for any business design.

Build relationships and develop relationship with your clients.

Cons.

You may require to have an existing company to take advantage of DotCom Secrets (although it can certainly benefit you if you’re simply starting out in addition to long as you implement the info).

The book is ideal for businesses that utilize internet marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

DotCom Secrets is FREE when you get it from the main website. If you’re based within the US or $14.95 for global, you only have to pay for shipping/handling– $7.95.

There you have it, the Free Plus Shipping offer we went over earlier. As you can see, Russell is a master at executing what he teaches.

If you prefer to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.

DotCom Secrets Free Book.

Thanks to Russell for providing the book devoid of his site (you just pay for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a plan of actionable strategies and secrets for growing a business and starting.

You’ll discover a bunch of aha minutes while going through the areas. You’re assisted on how to integrate the concept into my own organization.

DotCom Secrets is a playbook. You may need to read it several times to get the ‘tricks’ into your head and company. But you don’t need to if you have a strong IQ, which I’m sure you do!

All in all, if you’re offering services or products online, I highly advise that you get a copy of DotCom Secrets free of charge.

>>Click Here To Get Your Copy Of Dotcom Secrets<<