So urgency it moves people to take Action and when you're selling something It's best to give people some incentive So that can be a discount or limited Time offer or something like that so Whatever you choose make sure the Urgency is real and not some fake tactic To get somebody to buy it's not onto Your sales page you want to remove the Website navigation so when someone lands On a page where your offer is you Basically want zero distraction so that Means removing the header and footer Navigation removing all the links the Only thing they should be able to click On are the videos and the checkout Buttons you also want to address Objections ahead of time so when Someone's reading your sales page They'll have questions and objections so Make sure you cover as many of these as Possible in your content so when it Comes time to buy there is no hesitation And an FAQ can also help with that