Dotcom Secrets is a terrific book if you wish to get insights, see examples, and check out stories that will motivate you to build an effective business online or guide you in transitioning from offline to internet marketing channels.
Let’s consider the pros and cons rapidly:
- DotCom Secrets is free. Get it here.
- You will get over the shoulder lessons from a successful extremely affiliate– Russell Brunson.
- The book is a pleasurable and easy read.
- You will get actionable takeaways that you can utilize to improve your business instantly.
- It’s not a “how to earn money online” book per se.
- You will require to have some knowledge of internet marketing ideas to completely appreciate the book.
If you want to find out from somebody who has in fact made cash online, Dotcom Secrets is a great resource.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can use to enhance your company instantly.
The only drawback is that it’s not a “how to earn money online” book per se– you will need to have some knowledge of online marketing concepts to completely value it.
However overall, Dotcom Secrets is an important resource for anybody aiming to develop or grow an online business.
If you’re all set to learn from one of the masters of Sales Funn, be sure to check out this book today!
DotCom Secrets Book
It’s one of my favorite service books. You might have to read it several times to totally comprehend it. Or just make it your companion as you tackle your online lifestyle organization experiences.
In the introduction of the book, Russell Brunson guaranteed to keep the book evergreen for many years to come. The goal is to make it pertinent to both innovative and new online entrepreneurs.
How many organization books do you still find pertinent in this ever-changing world? Although marketing techniques are constantly altering, the DotCom Secrets book is still incredibly appropriate and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book offers a detailed process for growing an effective company– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first published in 2015, you’ll discover that the majority of the techniques that Russell talks about are still effective today.
You’ll get a lots of actionable recommendations from the book and if you have strategies to offer products online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy composed the forward to the DotCom Secrets book. In his precise words:
” In reality, this is a proven playbook for growing your company with effective lead generation and sales/conversion approaches, which can be used online and offline.”
This is a transformative and effective book. If you’re looking to begin a service or scale an existing service, DotCom Secrets by Russell Brunson is the perfect road map.
Within the pages of the Dotcom Secrets book, you’ll get a detailed plan that guides you on the best foundation for your company. You’ll certainly get arise from reading it.
To be sincere, DotCom Secrets sounds like a book for constructing a sustainable online organization only.
Do not be constrained by that due to the fact that the actionable marketing techniques work for both online and offline organizations. So you’re in safe hands if you run a brick-and-mortar organization and wish to transition to internet marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can address that question. If you want to start or scale an organization and follow tested ‘faster way’ that has been tested by Russell himself, you should read the DotCom Secrets book.
It’s changing lives and I’ve personally found it super important on my entrepreneurial journey (I’ve read it a number of times). I extremely suggest the book.
DotCom Secrets might not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You must consider another book.
DotCom Secrets provides wise insights and techniques to:
Existing entrepreneur: If you have not begun a business at all or have no company concept, the book may not relate to you.
Product owners: If you have an existing product already, then you can learn techniques to double and even triple your sales.
Confident online marketers: If you’re ready to take actions that might challenge your concept of business, then you should use DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to build a company that stands the test of time. You don’t want to die because you lack the skillset, tools, and tricks that have actually been tested and proven to produce great results.
Whether you’re a novice who’s simply getting began or you’re an expert, DotCom Secrets will walk you through the procedure of starting and growing a successful organization.
If you already have a company, use the tricks in the book to scale to incredible levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and effective book that provides specific, actionable directions on what you need to do to fail-proof your company, how to attract clients, and the tricks to substantially enhance your sales.
If you stop working to check out DotCom Secrets, you’re still not restricted at all. The only obstacle, however, is that you’ll miss the opportunity to quickly grow your existing service or flourish in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences between Expert Secrets Both books are relevant to, lifestyle business owners, entrepreneur and online marketers– given that they match each other and provide for beginning and growing an effective organization.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets lays out a step-by-step procedure to successfully structure your business. You get to find out how to provide your message and communicate worth in a manner that makes people want to pay you.
Professional Secrets offers actionable examples, illustrations, and stories that assist you find your voice, construct a devoted fan base and earn money to share messages that will change somebody else’s life.
Both books are advised to entrepreneur who wish to become more successful in their industries. Business owners who are constructed to see chances in competitors instead of discomfort.
And finally in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream clients (aka getting tons of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 areas similar to Expert Secrets that outlines the basic marketing processes and how to execute them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the first area of DotCom Secrets with “Ladders and Funnels.” He also reveals five (5) marketing tricks. Let’s review them:
Secret # 1: The Secret Formula
You need to have a full understanding of where you desire your business. How does this understanding assist your customers and customers?
This will help you to serve them better– instead of searching for out their pain points, how desperate they require options, and what they’re willing to pay.
In the secret formula, four easy concerns were outlined in a step-by-step order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being aggressive?
What benefit will they receive from your business?
You’ll find answers to these questions and more in the first secret.
Secret #2: The Value Ladder
When it comes to building a sustainable company, value is essential. If there’s no value, clients and customers will leave.
That’s why Russell invested a lots of time to dissect the actions that you require to follow to browse your dream client from taking the “bait” (starting point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This trick is described as “taking them through your value ladder.”
When you effectively structure the value ladder, you’ll not just make more money, you’ll also supply your clients with a more tailored option. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic occurs. It’s like an epiphany that alters everything you currently know about growing a profitable organization. You’ll get started with constructing out your own sales funnel and the psychology behind a profitable funnel.
There’s a lot more …
You need to have a complete value total worth place. You might not be able to develop a high-converting sales funnel if you do not have an effective value adder mapped out.
The sales funnel is very important and has actually altered the method business owners and companies approach sales online.
It works due to the fact that it considers the customers’ habits– and moves them through the various actions of your value ladder until they’re prepared to acquire your item– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target audience. You may not know how to identify or serve them. That’s why knowing how to specify your target market is important.
This secret lays out where your target market (i.e., customers who are ready to buy your item) are spending the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the methods that work to get a client to leave whatever they’re doing and have a look at your page.
Every online entrepreneur requires to discover and master these methods. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or website is a consistent struggle for most people. It’s arguably the most overwhelming element of running an effective online company.
Do you truly comprehend how traffic operates in the internet marketing space? If you aren’t confident in your traffic generation competence, Russell has the answers.
He shows you the very best kind of traffic that you ought to take notice of and how it can change your service. The type of traffic consists of:
- Traffic we manage
- The traffic we do not control
- Traffic we own
Section Two: Your Communication Funnel
In this area, Russell digs deeper into the processes involved in constructing an audience by leveraging more advanced personal branding techniques, the secrets to interacting well with your audience that will result in a sale.
Make certain you do not avoid this area while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a appealing and confident character.
Why do you believe guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have enormous followers?
As an entrepreneur, you can’t fail when you finally establish an attractive character. When you’re successful at it, it indicates you can include more certified clients to your e-mail list and introduce an effective product that people are willing and all set to buy immediately.
In developing that appealing character, Russell Brunson specifies the 3 components you need to keep in check, which is divided into three (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to develop an appealing character utilizing these parts and their components, and determine the very best way to communicate your fascinating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s everything about developing a bond and a sort of relationship between the Attractive Character and the target audience via a traffic source we own. Email.
The Soap Opera Sequence makes up a series of e-mail series that help to connect and develop an instantaneous relationship between you and the individual reading your email. Russell credits Andre Chaperon (developer of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart likewise shares the EXACT 5 e-mail templates that have actually helped him to shift into an Attractive Character and a sought-after web marketer.
The Soap Opera Sequence works due to the fact that it takes advantage of offering worth to your customers. This ‘worth’ paired with an alluring open story hooks them the moment they read your first e-mail and they’ll look forward to the next one.
The days of dull email series are over. Don’t simply take pleasure in soap opera on television, it’s time to anecdotally use it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your customers delighted to hear from you every day is using the Seinfeld e-mail format.”
So what’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email style that builds excitement in your readers. It ‘d amuse them and trigger them to buy from you.
It leverages the power of storytelling. This time, you’re being innovative in sharing your life and pertinent stories taking place with/around you– stories they can easily connect with. You must be purposeful and tactical about it anyways.
You wish to have the ability to lead perfect customers back to your deal. This might look easy but it’s effective!
Russell also provides fine examples and composed design templates to accelerate the procedure when you’re sending out Seinfeld e-mails.
Section Three: Funnelology
In this area, the methods and methods for developing high-converting funnels are discussed in detail, as well as and what you truly ought to do to make your funnel work.
Russell covers the basics of a funnel, stages (and sales funnel stages) and the kind of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we learned the significance of sticking to systems that work. Simply put, there’s no need to reinvent the wheel.
There’s a chance that you’re making the above error if you’re a business owner and you’re having a hard time to break even.
This is common with entrepreneurs who are just beginning with their sales funnel. They attempt to re-invent the whole automobile. When constructing a company, what a terrible course to follow!
The secret here is leveraging on other individuals who already have an effective funnel and making your offer to their specific consumers. Watch on the:
- Ad copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these elements to work for you is a priceless gift for your organization. Once you comprehend how the pieces fit, it’s quite easy.
Secret # 10: Seven Phases Of A Funnel
I’m really pleased that I read DotCom Secrets a few years ago (and numerous times more since that very first time to totally understand and execute the methods in my own online organization.
It not only opened my eyes to funnels and how to construct them but likewise the seven phases that a perfect customer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better pertained to terms with this sentence within the DotCom Secrets. It checks out:
The genuine difference in between having a 6-, seven-, and even eight-figure business is whether you comprehend the stages of a funnel and can successfully monetize the points along the line.
I got to know that there are levels of traffic temperature level and for that reason, treating them along the exact same funnel procedure threatens.
This secret alone is basic to developing the best kind of page, offer, and traffic that will lead to sales.
There’s likewise the pre-framing concept that you need to fully understand when producing a funnel– particularly if you want visitors and results in trust you more. Well, who does not wish to establish trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the typical business recommendations. It goes into the particular landing pages you can develop in the 7 building phases that we’ve talked about previously.
You get to see the twenty-three of the most effective foundation for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers utilize these foundation at particular times throughout these exact same 4 phases of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying buyers
Identifying hyperactive buyers for your product or services.
As soon as you’ve comprehended how this works, you can choose which you wish to begin with very first and which one to stay with in your market.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the right type of funnels can be a struggle even to the more advanced marketers. More so, comprehend the funnels that will be served just to certified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so apparent– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell describes the procedure he follows when selecting a funnel to utilize on the frontend of his value ladders, the funnel he uses in the factor to consider stage (the middle), and those used for the backend deals.
Secret # 13: The Best Bait
I couldn’t contain this ‘secret’ when I initially checked out the DotCom Secrets book.
Russell spills it all out in this area and reveals the secret that made all his books offer millions.
Simply by getting your free copy of DotCom Secrets and studying the funnel actions, you’ll have several “Aha-Moments” that will change your business, especially if you have a product you’re currently offering online (or even offline).
I mean if you can buy your totally free copy of DotCom Secrets and study the funnel steps, you’ll understand the secret behind these records.
He stresses the power of words and how utilizing a particular WORD can alter your whole business amazingly. That single word can function as bait.
No matter the market you run in, what you do, what products you use, or the business model, this is the part that a few of the successful entrepreneurs would hide from you.
Area Four: Scripts and funnels
The first time I check out DotCom Secrets, I could not comprehend this area since it was special in its method. I needed to check out the book again to understand the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, along with the exact funnel scripts that have actually assisted him to offer millions of each of his items.
These are divided into the Frontend, Middle and Backend Funnels. Interestingly, you do not need to struggle with these parts since there’s an effective suite of software application you can use to automate everything– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is important since it reveals what must happen as soon as you get your visitors onboard your sales funnel.
You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to build and can benefit eCommerce entrepreneurs or online marketers who have Shipping plus free offers.
The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product needs to be shipped.
On the 2nd page (step-two) of the funnel, the visitor’s charge card details is requested for the shipping and handling charge. As soon as the visitor has effectively completed the second page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will use to make this entire 2-step totally free shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of setting up this offer is to assist breakeven and cover the money you invested in advertising or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson reveals the useful mechanics associated with this kind of funnel. And he likewise presented a special script called the Star, Story, Solution script which assists to nudge a cold lead towards your items.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to lure visitors and let them keep paying for a longer time.
You’re not restricted in any method– as there are many ways to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the ideal and also the first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to use live or recorded presentations to market your products or services on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the strategies and scripts that will make the webinar genuinely “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more advanced webinar discussion where your objective is to get individuals to purchase.
You’ll likewise access the scripts for this updated variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel particularly for launching a new product by sharing a series of videos to offer lots of worth to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them use it.
These videos will be convincing, handy, and entertaining– thus triggering visitors to take actions. You’ll find how to appropriately structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket deals utilizing a sophisticated formula and scripts. If you’re a coach or specialist, this funnel is what you require to acquire premium clients.
Area 5: ClickFunnels.
This last section is brief however you can discover more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is an excellent book if you wish to get insights, see examples, and read stories that will motivate you to build a successful company online or guide you in transitioning from offline to internet marketing channels.
So let’s think about the advantages and disadvantages rapidly:.
DotCom Secrets is free. Get business-building understanding without paying cash.
Enhance your business’ relevance using the worth ladders and sales funnel strategies and scripts.
Get secrets to becoming a thought leader in your industry.
Basic strategies that will work for any service model.
Establish and develop relationships connection with your clients.
You may require to have an existing organization to gain from DotCom Secrets (although it can definitely benefit you if you’re simply starting in addition to long as you implement the details).
The book is perfect for organizations that utilize online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the official site, DotCom Secrets is FREE. You just need to pay for shipping/handling– $7.95 if you’re based within the US or $14.95 for global.
There you have it, the Free Plus Shipping deal we talked about previously. As you can see, Russell is a master at executing what he teaches.
If you prefer to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for using the book free from his website (you just pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable techniques and secrets for beginning and growing an organization.
You’ll discover a lot of aha moments while going through the areas. More significantly, you’re directed on how to incorporate the idea into my own organization.
DotCom Secrets is a playbook. You may have to read it several times to get the ‘tricks’ into your head and service. However you do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering services or items online, I extremely advise that you get a copy of DotCom Secrets free of charge.