Dotcom Secrets is a great book if you wish to get insights, see examples, and check out stories that will motivate you to construct a successful company online or guide you in transitioning from offline to internet marketing channels.
So let’s consider the pros and cons rapidly:
- DotCom Secrets is free. Get it here.
- You will get over the shoulder lessons from a successful super affiliate– Russell Brunson.
- The book is a satisfying and simple read.
- You will get actionable takeaways that you can utilize to improve your organization right away.
- It’s not a “how to earn money online” book per se.
- You will require to have some knowledge of internet marketing concepts to totally value the book.
Dotcom Secrets is a great resource if you wish to learn from somebody who has actually earned money online.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can utilize to enhance your business right away.
The only downside is that it’s not a “how to make money online” book per se– you will require to have some understanding of online marketing concepts to fully appreciate it.
Overall, Dotcom Secrets is a valuable resource for anybody looking to construct or grow an online service.
So if you’re prepared to gain from one of the masters of Sales Funn, make sure to have a look at this book today!
DotCom Secrets Book
It’s one of my preferred company books. You may need to read it multiple times to fully grasp it. Or just make it your buddy as you tackle your online lifestyle company experiences.
In the intro of the book, Russell Brunson guaranteed to keep the book evergreen for years to come. The objective is to make it relevant to both innovative and brand-new online entrepreneurs.
How many service books do you still find relevant in this ever-changing world? Even though marketing strategies are constantly altering, the DotCom Secrets book is still exceptionally relevant and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book provides a step-by-step process for growing an effective company– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first released in 2015, you’ll find that most of the methods that Russell talks about are still efficient today.
You’ll get a ton of actionable advice from the book and if you have strategies to sell products online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy composed the forward to the DotCom Secrets book. In his specific words:
” In fact, this is a proven playbook for growing your business with reliable lead generation and sales/conversion techniques, which can be used online and offline.”
This is a transformative and powerful book. DotCom Secrets by Russell Brunson is the ideal plan if you’re wanting to start a company or scale an existing business.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth strategy that guides you on the ideal building blocks for your company. You’ll certainly get arise from reading it.
To be truthful, DotCom Secrets sounds like a book for building a sustainable online service only.
Don’t be constrained by that since the actionable marketing methods work for both online and offline businesses. You’re in safe hands if you run a brick-and-mortar business and want to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can answer that concern. If you want to begin or scale an organization and follow tested ‘shortcut’ that has been checked by Russell himself, you ought to read the DotCom Secrets book.
It’s changing lives and I’ve personally discovered it extremely valuable on my entrepreneurial journey (I’ve read it a number of times). I highly recommend the book.
DotCom Secrets may not be worth your read if you ‘d rather play cool and try to figure it out by yourself. You must think about another book.
Although, DotCom Secrets offers smart insights and techniques to:
Existing company owner: If you haven’t started a company at all or have no organization concept, the book may not be relevant to you.
Product owners: If you have an existing item currently, then you can find out techniques to double or perhaps triple your sales.
Confident marketers: If you’re ready to take actions that might challenge your concept of service, then you should utilize DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to construct a service that stands the test of time. You don’t want to blow over since you lack the skillset, tools, and tricks that have been evaluated and proven to produce great outcomes.
Whether you’re a novice who’s simply getting started or you’re a specialist, DotCom Secrets will stroll you through the process of starting and growing a successful organization.
If you already have a service, utilize the tricks in the book to scale to unbelievable levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and powerful book that provides specific, actionable instructions on what you ought to do to fail-proof your service, how to bring in clients, and the tricks to substantially enhance your sales.
If you fail to check out DotCom Secrets, you’re still not restricted at all. The only obstacle, however, is that you’ll miss out on the opportunity to quickly grow your existing organization or grow in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences between Expert Secrets Both books pertain to, lifestyle business owners, company owner and online marketers– since they match each other and provide for beginning and growing an effective company.
Expert Secrets vs DotCom Secrets.
DotCom Secrets describes a step-by-step process to successfully structure your company. You get to find out how to deliver your message and communicate value in a manner that makes people want to pay you.
Expert Secrets provides actionable examples, illustrations, and stories that help you discover your voice, develop a devoted fan base and get paid to share messages that will change somebody else’s life.
Both books are recommended to entrepreneur who wish to become more effective in their industries. Business owners who are developed to see opportunities in competition instead of pain.
In Russell’s 3rd and brand name new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream clients (aka getting tons of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 sections just like Expert Secrets that lays out the easy marketing processes and how to implement them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the first section of DotCom Secrets with “Ladders and Funnels.” He likewise reveals 5 (5) marketing secrets. Let’s go over them:
Secret # 1: The Secret Formula
First, you need to have a complete understanding of where you desire your organization. How does this understanding assist your clients and customers?
This will assist you to serve them much better– instead of looking for out their discomfort points, how desperate they need options, and what they’re willing to pay.
In the secret formula, four easy questions were detailed in a step-by-step order inside the DotCom Secrets book:
Who are your dream clients?
How do you find them?
How do you attract them without being aggressive?
What benefit will they receive from your company?
You’ll discover answers to these concerns and more in the very first secret.
Secret #2: The Value Ladder
Value is crucial when it comes to constructing a sustainable company. If there’s no worth, clients and clients will leave.
That’s why Russell invested a lots of time to dissect the steps that you require to follow to browse your dream consumer from taking the “bait” (beginning point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This secret is described as “taking them through your worth ladder.”
When you effectively structure the worth ladder, you’ll not only make more money, you’ll also supply your customers with a more customized service. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic takes place. It’s like an epiphany that alters everything you already understand about growing a rewarding business. You’ll start with constructing out your own sales funnel and the psychology behind a successful funnel.
There’s a lot more …
You need to have a complete value total worth place. You may not be able to build a high-converting sales funnel if you do not have an efficient value adder mapped out.
The sales funnel is essential and has changed the method business owners and companies approach sales online.
It works due to the fact that it takes into account the customers’ behaviors– and moves them through the different actions of your worth ladder till they’re ready to acquire your product– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target audience. Regrettably, you may not know how to recognize or serve them. That’s why understanding how to define your target market is essential.
This secret lays out where your target market (i.e., clients who are ready to buy your item) are spending the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the strategies that work to get a client to leave whatever they’re doing and take a look at your page.
Every online business owner requires to learn and master these strategies. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or site is a consistent battle for most people. It’s perhaps the most difficult aspect of running a successful online business.
Do you actually understand how traffic operates in the online marketing space? If you aren’t positive in your traffic generation know-how, Russell has the answers.
He shows you the best type of traffic that you need to focus on and how it can transform your organization. The kind of traffic consists of:
- Traffic we control
- The traffic we don’t control
- Traffic we own
Section Two: Your Communication Funnel
In this area, Russell digs deeper into the procedures involved in building an audience by leveraging more advanced individual branding strategies, the secrets to interacting well with your audience that will lead to a sale.
Ensure you don’t skip this section while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a positive and attractive character.
Why do you believe men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have huge followers?
As a business owner, you can’t fail when you lastly establish an appealing character. When you’re effective at it, it means you can add more competent customers to your email list and launch an effective product that individuals are prepared and willing to purchase right now.
In producing that attractive character, Russell Brunson specifies the three parts you must keep in check, which is divided into three (3) classifications:
- The Elements
- The Identity
DotCom Secrets reveals you how to develop an attractive character using these parts and their aspects, and identify the very best way to communicate your captivating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about developing a bond and a sort of relationship between the Attractive Character and the target market via a traffic source we own. Email.
The Soap Opera Sequence comprises a series of email series that assist to link and develop an immediate relationship in between you and the individual reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart also shares the EXACT 5 e-mail design templates that have helped him to shift into an Attractive Character and an in-demand web marketer.
The Soap Opera Sequence works since it capitalizes on giving worth to your subscribers. This ‘value’ coupled with an alluring open story hooks them the moment they read your very first email and they’ll anticipate the next one.
The days of boring email sequences are over. Don’t just delight in daytime drama on TV, it’s time to anecdotally utilize it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your customers happy to speak with you every day is utilizing the Seinfeld email format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail style that constructs enjoyment in your readers. It ‘d entertain them and trigger them to purchase from you.
It leverages the power of storytelling. But this time, you’re being innovative in sharing your life and relevant stories taking place with/around you– stories they can quickly connect with. You must be tactical and purposeful about it anyways.
You wish to be able to lead perfect customers back to your deal. This may look basic but it’s effective!
When you’re sending Seinfeld e-mails, Russell likewise supplies good examples and composed templates to speed up the procedure.
Area Three: Funnelology
In this area, the methods and methods for building high-converting funnels are talked about in detail, as well as and what you truly need to do to make your funnel work.
Russell covers the basics of a funnel, phases (and sales funnel phases) and the type of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the importance of adhering to systems that work. To put it simply, there’s no need to transform the wheel.
There’s a chance that you’re making the above error if you’re a company owner and you’re struggling to break even.
This is common with entrepreneurs who are simply beginning with their sales funnel. They try to re-invent the whole vehicle. When constructing a company, what a horrible course to follow!
The trick here is leveraging on other individuals who already have an effective funnel and making your deal to their specific clients. Watch on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these aspects to work for you is a valuable gift for your company. It’s rather easy once you comprehend how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m very thankful that I read DotCom Secrets a few years ago (and several times more since that very first time to completely comprehend and carry out the methods in my own online service.
It not only opened my eyes to funnels and how to build them however likewise the seven stages that an ideal customer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better concerned terms with this sentence within the DotCom Secrets. It reads:
The real difference between having a six-, 7-, or even eight-figure organization is whether you understand the phases of a funnel and can successfully generate income from the points along the line.
I was familiar with that there are levels of traffic temperature and for that reason, treating them along the very same funnel process is dangerous.
This secret alone is basic to producing the right kind of page, deal, and traffic that will cause sales.
When producing a funnel– especially if you desire visitors and leads to trust you more, there’s likewise the pre-framing principle that you need to fully understand. Well, who does not wish to establish trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the common organization guidance. It goes into the specific landing pages you can produce in the 7 building stages that we’ve talked about previously.
You get to see the twenty-three of the most effective building blocks for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers use these foundation at specific times throughout these same four stages of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying purchasers
Recognizing hyper buyers for your services and products.
Once you’ve understood how this works, you can choose which you want to begin with very first and which one to stick to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the right type of funnels can be a battle even to the advanced marketers. More so, comprehend the funnels that will be served just to certified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so obvious– however bypassing it can make a difference in your traffic engagement and sales.
Here Russell details the process he follows when picking a funnel to utilize on the frontend of his value ladders, the funnel he uses in the factor to consider phase (the middle), and those used for the backend deals.
Secret # 13: The Best Bait
I could not contain this ‘secret’ when I initially checked out the DotCom Secrets book.
Russell spills everything out in this section and reveals the secret that made all his books offer millions.
Just by grabbing your free copy of DotCom Secrets and studying the funnel actions, you’ll have numerous “Aha-Moments” that will change your organization, particularly if you have an item you’re currently selling online (or perhaps offline).
I mean if you can order your totally free copy of DotCom Secrets and study the funnel actions, you’ll comprehend the secret behind these records.
He emphasizes the power of words and how utilizing a particular WORD can change your whole organization magically. That single word can function as bait.
Regardless of the market you operate in, what you do, what products you offer, or business design, this is the part that some of the successful business owners would hide from you.
Section Four: Scripts and funnels
The first time I read DotCom Secrets, I couldn’t understand this area because it was unique in its method. I had to read the book once again to comprehend the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, along with the exact funnel scripts that have helped him to sell millions of each of his products.
These are split into the Frontend, Middle and Backend Funnels. Surprisingly, you don’t need to struggle with these parts because there’s a powerful suite of software application you can use to automate whatever– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is important due to the fact that it shows what ought to occur as soon as you get your visitors onboard your sales funnel.
You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to construct and can benefit eCommerce entrepreneurs or online marketers who have Shipping plus complimentary deals.
The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item should be delivered.
On the 2nd page (step-two) of the funnel, the visitor’s charge card info is asked for the shipping and dealing with charge. When the visitor has effectively submitted the second page– the One-time-offer is next.
Naturally, you’re not left alone as there are scripts you will utilize to make this whole 2-step complimentary shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of setting up this offer is to help breakeven and cover the money you spent on marketing or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson reveals the useful mechanics involved in this type of funnel. And he likewise introduced a distinct script called the Star, Story, Solution script which helps to push a cold lead towards your products.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to lure visitors and let them keep paying for a longer time.
You’re not restricted in any way– as there are lots of ways to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the ideal and likewise the very first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to use documented or live presentations to market your service or products on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the techniques and scripts that will make the webinar really “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more advanced webinar discussion where your goal is to get individuals to purchase.
You’ll also access the scripts for this upgraded version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel particularly for launching a new product by sharing a series of videos to provide tons of value to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.
These videos will be convincing, handy, and entertaining– thus causing visitors to act. You’ll find how to appropriately structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket deals utilizing a sophisticated formula and scripts. This funnel is what you need to get premium customers if you’re a coach or consultant.
Section 5: ClickFunnels.
This last area is short however you can learn more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is a fantastic book if you wish to acquire insights, see examples, and check out stories that will motivate you to build an effective organization online or guide you in transitioning from offline to internet marketing channels.
So let’s consider the cons and pros quickly:.
DotCom Secrets is totally free. Get business-building knowledge without paying cash.
Improve your service’ importance using the value ladders and sales funnel techniques and scripts.
Get tricks to ending up being an idea leader in your industry.
Easy strategies that will work for any business model.
Build relationships and develop connection with your clients.
You might require to have an existing company to take advantage of DotCom Secrets (although it can definitely benefit you if you’re just starting out along with long as you implement the info).
The book is ideal for services that utilize internet marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the main site, DotCom Secrets is FREE. If you’re based within the US or $14.95 for worldwide, you only have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping offer we talked about earlier. As you can see, Russell is a master at executing what he teaches.
You can get the paperback format for $14.80 if you choose to buy DotCom Secrets from Amazon. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for providing the book free from his website (you just spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable techniques and tricks for starting and growing a service.
You’ll stumble upon a lot of aha moments while going through the sections. More notably, you’re assisted on how to include the principle into my own company.
DotCom Secrets is a playbook. You may need to read it several times to get the ‘tricks’ into your head and organization. You do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or products online, I extremely advise that you get a copy of DotCom Secrets free of charge.