Dotcom Secrets is a terrific book if you wish to acquire insights, see examples, and check out stories that will motivate you to build a successful service online or guide you in transitioning from offline to internet marketing channels.
Let’s think about the pros and cons rapidly:
- DotCom Secrets is free. Get it here.
- You will overcome the shoulder lessons from an effective very affiliate– Russell Brunson.
- The book is a easy and enjoyable read.
- You will get actionable takeaways that you can utilize to enhance your organization right away.
- It’s not a “how to make money online” book per se.
- You will require to have some understanding of online marketing concepts to fully appreciate the book.
Dotcom Secrets is a fantastic resource if you wish to gain from somebody who has really earned money online.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can use to improve your company instantly.
The only disadvantage is that it’s not a “how to earn money online” book per se– you will need to have some understanding of internet marketing principles to completely appreciate it.
However in general, Dotcom Secrets is a valuable resource for anybody looking to develop or grow an online organization.
So if you’re all set to learn from among the masters of Sales Funn, be sure to take a look at this book today!
DotCom Secrets Book
It’s one of my preferred company books. You might need to read it multiple times to completely comprehend it. Or merely make it your companion as you go about your online lifestyle service adventures.
In the intro of the book, Russell Brunson assured to keep the book evergreen for many years to come. The goal is to make it appropriate to both new and advanced online business owners.
How many organization books do you still discover appropriate in this ever-changing world? Although marketing techniques are continuously changing, the DotCom Secrets book is still exceptionally appropriate and useful today.
What Is DotCom Secrets?
The DotCom Secrets book offers a detailed process for growing a successful business– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first published in 2015, you’ll discover that the majority of the methods that Russell discuss are still reliable today.
You’ll get a ton of actionable guidance from the book and if you have plans to sell items online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy composed the forward to the DotCom Secrets book. In his precise words:
” In reality, this is a tested playbook for growing your business with effective lead generation and sales/conversion methods, which can be utilized offline and online.”
This is a effective and transformative book. If you’re looking to start a business or scale an existing organization, DotCom Secrets by Russell Brunson is the best roadway map.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive strategy that guides you on the right building blocks for your service. You’ll absolutely get arise from reading it.
To be honest, DotCom Secrets sounds like a book for constructing a sustainable online organization just.
Don’t be constrained by that due to the fact that the actionable marketing techniques work for both online and offline organizations. You’re in safe hands if you run a brick-and-mortar company and want to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can answer that concern. If you want to scale a company or start and follow proven ‘faster way’ that has actually been evaluated by Russell himself, you must check out the DotCom Secrets book.
It’s changing lives and I’ve personally discovered it super important on my entrepreneurial journey (I’ve read it numerous times). I highly suggest the book.
DotCom Secrets might not be worth your read if you ‘d rather play cool and try to figure it out by yourself. You must consider another book.
DotCom Secrets offers clever insights and techniques to:
Existing business owners: If you haven’t begun a business at all or have no company concept, the book may not relate to you.
Product owners: If you have an existing product currently, then you can find out techniques to double or perhaps triple your sales.
Positive marketers: If you’re willing to take actions that may challenge your idea of service, then you should utilize DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to develop a company that stands the test of time. Since you lack the skillset, tools, and tricks that have been evaluated and shown to produce excellent results, you don’t want to fizzle out.
So whether you’re a newbie who’s just getting going or you’re an expert, DotCom Secrets will walk you through the process of beginning and growing a profitable business.
If you currently have a business, use the tricks in the book to scale to incredible levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and effective book that provides specific, actionable instructions on what you need to do to fail-proof your organization, how to draw in clients, and the tricks to considerably boost your sales.
If you stop working to read DotCom Secrets, you’re still not limited at all. The only obstacle, though, is that you’ll miss out on the chance to quickly grow your existing business or thrive in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences in between Expert Secrets Both books relate to, lifestyle business owners, business owners and online marketers– given that they complement each other and provide for starting and growing an effective company.
Expert Secrets vs DotCom Secrets.
DotCom Secrets lays out a detailed process to successfully structure your company. You get to find out how to provide your message and communicate value in a way that makes people wish to pay you.
Professional Secrets gives actionable examples, illustrations, and stories that help you find your voice, construct a loyal fan base and make money to share messages that will alter somebody else’s life.
Both books are suggested to business owners who want to end up being more effective in their markets. Entrepreneurs who are constructed to see opportunities in competitors instead of pain.
In Russell’s third and brand name brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream clients (aka getting lots of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 sections similar to Expert Secrets that outlines the simple marketing processes and how to execute them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the first section of DotCom Secrets with “Ladders and Funnels.” He also reveals five (5) marketing tricks. Let’s discuss them:
Secret # 1: The Secret Formula
You need to have a complete understanding of where you want your service. How does this understanding help your customers and clients?
This will assist you to serve them much better– instead of looking for out their pain points, how desperate they require options, and what they’re prepared to pay.
In the secret formula, four simple questions were detailed in a step-by-step order inside the DotCom Secrets book:
Who are your dream clients?
How do you discover them?
How do you attract them without being aggressive?
What advantage will they obtain from your company?
You’ll discover answers to these concerns and more in the first trick.
Secret #2: The Value Ladder
Worth is crucial when it concerns building a sustainable company. If there’s no worth, customers and clients will leave.
That’s why Russell invested a ton of time to dissect the steps that you require to follow to navigate your dream customer from taking the “bait” (beginning point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This trick is described as “taking them through your value ladder.”
When you successfully structure the worth ladder, you’ll not only make more cash, you’ll likewise provide your consumers with a more tailored solution. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic takes place. It’s like a surprise that changes whatever you currently learn about growing a rewarding service. You’ll get going with building out your own sales funnel and the psychology behind a lucrative funnel.
There’s a lot more …
You need to have a complete value total in place. You may not be able to build a high-converting sales funnel if you don’t have an effective value adder mapped out.
The sales funnel is very important and has changed the method business owners and businesses approach sales online.
It works because it takes into consideration the consumers’ behaviors– and moves them through the different steps of your worth ladder up until they’re ready to buy your item– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target market. Regrettably, you might not know how to determine or serve them. That’s why knowing how to define your target market is essential.
This secret details where your target audience (i.e., clients who are ready to purchase your item) are spending the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the strategies that work to get a client to leave whatever they’re doing and check out your page.
Every online entrepreneur requires to learn and master these strategies. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or website is a consistent battle for many people. It’s arguably the most challenging element of running a successful online business.
Do you truly comprehend how traffic operates in the online marketing area? Russell has the answers if you aren’t confident in your traffic generation expertise.
He reveals you the very best kind of traffic that you need to focus on and how it can change your business. The kind of traffic consists of:
- Traffic we control
- The traffic we do not control
- Traffic we own
Section Two: Your Communication Funnel
In this section, Russell digs deeper into the processes associated with building an audience by leveraging advanced personal branding strategies, the tricks to interacting well with your audience that will lead to a sale.
Make sure you do not avoid this section while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a confident and attractive character.
Why do you think men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have massive fans?
As a business owner, you can’t fail when you finally develop an appealing character. When you’re effective at it, it implies you can add more competent customers to your e-mail list and release a successful product that people are willing and ready to purchase right away.
In producing that appealing character, Russell Brunson defines the three elements you should keep in check, which is split into 3 (3) classifications:
- The Elements
- The Identity
DotCom Secrets reveals you how to produce an appealing character utilizing these elements and their elements, and identify the best way to interact your fascinating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s everything about creating a bond and a sort of connection between the Attractive Character and the target market through a traffic source we own. Email.
The Soap Opera Sequence comprises a series of email series that assist to link and develop an instantaneous relationship in between you and the individual reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart also shares the EXACT 5 e-mail design templates that have actually helped him to shift into an Attractive Character and a sought-after web online marketer.
Because it capitalizes on providing worth to your subscribers, the Soap Opera Sequence works. This ‘worth’ combined with an alluring open storyline hooks them the moment they read your first e-mail and they’ll look forward to the next one.
The days of dull email series are over. Don’t simply enjoy daytime drama on TV, it’s time to anecdotally use it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your customers delighted to hear from you every day is using the Seinfeld email format.”
So what’s the Seinfeld format everything about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail design that develops enjoyment in your readers. It ‘d entertain them and trigger them to buy from you.
It leverages the power of storytelling. This time, you’re being innovative in sharing your life and appropriate stories occurring with/around you– stories they can quickly connect with. You should be tactical and purposeful about it anyways.
You want to be able to lead perfect clients back to your deal. This may look basic but it’s powerful however!
When you’re sending Seinfeld emails, Russell likewise offers great examples and written templates to speed up the procedure.
Area Three: Funnelology
In this section, the strategies and tactics for constructing high-converting funnels are gone over in detail, in addition to and what you really ought to do to make your funnel work.
Russell covers the principles of a funnel, stages (and sales funnel stages) and the type of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we learned the value of staying with systems that work. Simply put, there’s no requirement to reinvent the wheel.
There’s an opportunity that you’re making the above error if you’re an organization owner and you’re having a hard time to break even.
This is common with business owners who are simply starting with their sales funnel. They try to re-invent the whole vehicle. What an awful path to follow when developing an organization!
The trick here is leveraging on other individuals who already have an effective funnel and making your deal to their precise consumers. Watch on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these aspects to work for you is a priceless gift for your company. It’s quite easy once you understand how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m extremely pleased that I read DotCom Secrets a couple of years ago (and a number of times more since that very first time to totally understand and implement the techniques in my own online organization.
It not just opened my eyes to funnels and how to build them but likewise the 7 phases that a perfect customer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better pertained to terms with this sentence within the DotCom Secrets. It reads:
The real difference in between having a 6-, seven-, or perhaps eight-figure service is whether you understand the stages of a funnel and can effectively generate income from the points along the line.
I learnt more about that there are levels of traffic temperature and therefore, treating them along the exact same funnel process threatens.
This secret alone is fundamental to creating the best kind of page, deal, and traffic that will result in sales.
There’s likewise the pre-framing idea that you need to totally comprehend when creating a funnel– particularly if you want visitors and results in trust you more. Well, who does not want to develop trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the typical service guidance. It enters into the particular landing pages you can produce in the 7 structure phases that we’ve gone over earlier.
You get to see the twenty-three of the most reliable building blocks for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers use these foundation at specific times during these exact same 4 stages of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
Identifying hyper purchasers for your services and products.
You can decide which you desire to start with very first and which one to stick to in your market as soon as you’ve comprehended how this works.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the ideal type of funnels can be a struggle even to the advanced online marketers. More so, comprehend the funnels that will be served only to qualified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so obvious– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell lays out the procedure he follows when choosing a funnel to utilize on the frontend of his worth ladders, the funnel he utilizes in the consideration stage (the middle), and those utilized for the backend deals.
Secret # 13: The Best Bait
I couldn’t include this ‘secret’ when I first read the DotCom Secrets book.
Russell spills it all out in this section and exposes the secret that made all his books offer millions.
Simply by getting your free copy of DotCom Secrets and studying the funnel actions, you’ll have a number of “Aha-Moments” that will alter your service, especially if you have an item you’re presently selling online (and even offline).
I imply if you can purchase your complimentary copy of DotCom Secrets and study the funnel steps, you’ll comprehend the trick behind these records.
He emphasizes the power of words and how utilizing a certain WORD can change your entire business magically. That single word can serve as bait.
No matter the market you run in, what you do, what products you offer, or the business design, this is the part that some of the effective business owners would conceal from you.
Section Four: Funnels And Scripts
The very first time I check out DotCom Secrets, I couldn’t grasp this section because it was distinct in its method. I had to check out the book once again to understand the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, along with the precise funnel scripts that have actually assisted him to sell millions of each of his products.
These are split into the Frontend, Middle and Backend Funnels. Interestingly, you don’t need to fight with these parts because there’s an effective suite of software application you can utilize to automate whatever– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is important since it shows what ought to take place once you get your visitors onboard your sales funnel.
You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to construct and can benefit eCommerce marketers or entrepreneurs who have Free Plus Shipping offers.
The first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item ought to be shipped.
On the second page (step-two) of the funnel, the visitor’s credit card information is asked for the shipping and handling charge. Once the visitor has actually effectively completed the 2nd page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will utilize to make this entire 2-step totally free shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of establishing this offer is to help breakeven and cover the money you spent on advertising or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson reveals the useful mechanics associated with this type of funnel. And he likewise presented a distinct script called the Star, Story, Solution script which assists to push a cold lead towards your products.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to attract visitors and let them keep spending for a longer time.
You’re not restricted in any way– as there are numerous methods to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the ideal and likewise the very first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to use recorded or live discussions to market your product and services on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the methods and scripts that will make the webinar genuinely “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more innovative webinar discussion where your goal is to get individuals to purchase.
You’ll also access the scripts for this updated variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel specifically for introducing a new product by sharing a series of videos to provide tons of value to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them use it.
These videos will be persuasive, practical, and entertaining– thereby triggering visitors to take actions. You’ll find how to properly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket offers utilizing an advanced formula and scripts. This funnel is what you require to acquire premium clients if you’re a coach or consultant.
Area 5: ClickFunnels.
This last area is brief but you can find out more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is a great book if you wish to acquire insights, see examples, and check out stories that will influence you to construct a successful business online or guide you in transitioning from offline to internet marketing channels.
Let’s consider the cons and pros rapidly:.
DotCom Secrets is free. Get business-building understanding without paying money.
Improve your business’ significance utilizing the worth ladders and sales funnel methods and scripts.
Get tricks to ending up being a thought leader in your market.
Basic techniques that will work for any service design.
Establish and construct relationships rapport with your clients.
You might need to have an existing business to benefit from DotCom Secrets (although it can certainly benefit you if you’re just beginning along with long as you carry out the information).
The book is perfect for companies that take advantage of internet marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the main website. You just have to spend for shipping/handling– $7.95 if you’re based within the US or $14.95 for international.
There you have it, the Free Plus Shipping deal we discussed earlier. As you can see, Russell is a master at implementing what he teaches.
You can get the paperback format for $14.80 if you choose to buy DotCom Secrets from Amazon. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for using the book devoid of his site (you just pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable strategies and secrets for beginning and growing a business.
You’ll encounter a bunch of aha minutes while going through the areas. More importantly, you’re directed on how to integrate the idea into my own company.
DotCom Secrets is a playbook. You may need to read it multiple times to get the ‘secrets’ into your head and service. You don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling products or services online, I highly suggest that you get a copy of DotCom Secrets totally free.