There’s nothing better in life than Starting the day opening a chive skin And using section and see a brand-new Ling from a higher authority publication I think you did absolutely nothing Together the journalist just found your Piece of content that decided to link to It and use it as a source happened to us Many times actually we got rings from The Huffington Post we grab things from Mashable we got things from Wikipedia And just authorities within the Initiative we’re in actually it’s one of The main ways which we acquire links to Atari hakka now while a lot of these Links are pure luck you can very often False the like and do a few things that Will help you acquire moulding specially And that’s exactly what we’re going to Be talking about news podcast so let’s Get started everyone welcome to the Atari hacker podcast my name is Gayle Bratton I am one of the hosts of the Podcast and I’m hosting histories mark With my business partner how’s it going Mark going good how are you I like how we’d still life I like how we Did yeah yeah still alive for now I consider doing it with a mask four People told me not to do a podcast with A mask so I’m not gonna do that Well we’re gonna be talking we’re not Going to be talking about the news today We’re gonna be talking about passively
Rolling I think it’s um it’s an Interesting topic for a lot of people Because you know for example we worked For I don’t know if I can say but we Work for like Nigella Lawson who was Like a celebrity chef in the UK and we Work for her sites house I used to get Like 100 links a day passively we didn’t Have to do any kind of Bing building for That site I mean we did rank it for like massive Keywords because of that it was so good We all have to work in Toyota is like Internal linking from pages that get Things to pages that we wanna rank and a Long page optimisation and the site Would rank so when you get like to build A really exciting night Strategic link building to keep ages It’s still something but like you don’t Have to do general link building to Build the main authority you just get These links completely automatically and So getting a little bit of that to your Site is a massive help especially if You’re on that side for a long time like If you run this site for multiple years These things really stack up add up and That’s how you get to a high gear site Without having to do too much work so I Think it’s quite important for SEO to Think about this kind of passive link Building so before we Can you just tell us what we classify as
Passive link-building before we get Started with the list Yeah sure so I want to say maybe there’s A bit of clickbait going on with the With the word passive here because it’s Kind of like passive income you never Really have passive income it’s always Something you have to do it it’s just Like how much you have to do and is that One-off is that repeated thing so we’re Talking about here where for example you You create something some kind of Linkable asset and then it just earns Links naturally over time but if you do It in a specific way and we’re gonna be Talking about those those kind of ways And those kind of options there of Course this being authority hacker it’s Not just a blue sky kind of build it and They will come type approach we’re gonna Get into some very specific types of Things you can do in order to set Yourself up in the best possible Position to kind of earn links naturally On an ongoing basis with little to no Work not necessarily zero work but Little to no work yeah I think it’s also Like those processes you should have in Place that can result in links that you Should be doing for all the reasons and Then they just happen to buildings for You I think the first one which is something A lot of SEO are guilty of is making
Yourself look credible I don’t think festive link building from You know writers for the Huffington Post Something the weather I think ten posts Work by the way is that they have a list Of trusted resources so it’s not like You need to get on that list first and Someone’s just vetting your site just Visiting it and be like okay this is a Good resource for you know vacuum Cleaners or something and then we just Like every time we want to have a Resource for our computers this hack Will be part of the list that we use for Vacuum cleaner resources so for that Like someone who’s gonna go on your site And look at it and browse your bad page Look at the author look at the design of Your site look at the branding all of That and all these things do matter and I think a lot of SEO is build pretty Crappy sites especially when you build Niche sites and I think it’s a it’s Preventing a lot of that passive thing Building I think if you don’t have that You will not get a lot of cussing means It’s not even necessarily They build crappy sites it’s that There’s no kind of way that they don’t Do anything which shows that which Presents them ie the person as a real Genuine Authority it’s like yeah I know Best left-handed computer match ness or Something like that as an affiliate sigh
No mention of anyone who’s running it no Mention of anyone who’s left that it’s Just like a list of reviews and stuff And that’s fine if all you’re going for Is you know but at Google traffic here And there – – reviews basic basic Affiliate site it’s a good way to start But when you start kind of trying to Level it up then that’s the point you Have to tell your story because that’s What people are really interested in or The people making these kind of Decisions about who to use as a resource Yes and accumulate at least use the Example you use the example of net jela Lawson one of the most famous celebrity Chefs there is we are we are not Anywhere close to to being at her her Level and neither it would at least most People I think listening to this but That doesn’t mean we can’t learn Something from the way these big kind of Celebrities big people present Themselves as authorities in in their Space we can do a lot of stuff which Makes us look like an authority on a Similar level as as someone like that And therefore will hopefully enable our Content to be taken more seriously by People potentially interests your list Or whatnot yeah so I made a list of Things to do for that I’d like obvious Is not extensive it very gives you an Idea
The first one is avoid stock photos I Mean like the stock for the person needs To go at that point It’s not gonna work yeah I know overall Just I mean you can use some stock Photos but it’s nice to have like real Photos especially on places like your About page for example if you’re Building about pages that are like you Should have real photos you should have Photos of people who work for the Website like put the photo of your Feelings right up put the photo of your Editor put the photo in person they’ll Post the content you don’t have to be a Huge company to do that and just like Explain that people I like to give some Kind of mission to the website as well People really get behind that like I Like the anti self hockey I tend to not Like that person I tend to be like Autism I just want to make Money but the truth is people do get Behind that and it helps convince people And when you introduce yourself like are We here to help 10,000 people grow their Plants if you’re carrying for example or Something and so it’s great to have that On your web page and people get behind That and so they promote you excetera Etc so that works really well I think I’ll be some social proof as well on Your web page is a big deal like if you If you have already been featured
Somewhere or if you even get posted on a Big site in your niche for somebody Doesn’t need to be like New York New York Times or something it can just be Any niche site that is like quite well Recognizing you’re in your industry Sinkhole no toy rocket we still have my My heart talk which is like getting old Now to be frank but well it’s like I Guess speaking at how about those Impressively people but I think the Second one is having a degree of social Presence so if you have no social Profile for your name for example like Right if I just back up there say Because you said about the thing about Harvard cuz that kind of comes under This like making yourself look credible And like I don’t want to kind of Diminish the accomplishments okay in any Way but okay it was our old business Partner organized this a very very very Clever idea actually worked worked Really well over the years but it wasn’t Actually giving a lecture to at Harvard It was a talk at the entrepreneurs Yeah like after-school Club or whatever It’s called a at a college I was he left To school it was in the middle of the Afternoon like when we do is okay it was Late afternoon I mean it was definitely Not an official class it was definitely Not a real class it was it was like the Entrepreneur society which was 50 or so
Like people going stuck by Harvard who Are interested in entrepreneurs aren’t Cerner shipped and stuff doing after School starving yeah basically But still like massive credibility there So it’s kind of like an authority Hacking in a way and goes along similar Lines with the other stuff should Probably make your whole podcast on that Story I don’t sighs um I don’t think you Should burn it maybe that’s a podcast we Should do actually I think before we’d Be interested but yeah and then that Society is gonna get hundreds of Applications for gonna get from like Viagra baseball yeah girl pills come you Know that’s casino count you info that’s Gonna be fun Okay let’s go back to the podcast we Will if you want us to talk about the Harvard talk tweeted us you know what And that’s great because that’s the next Point have some social presence at least Be on Twitter Instagram I think at this Twitter for most niches like Twitter is A thing I don’t know in each word Twitter is not I think um so have a some Kind of brand Twitter and all have your Personal Twitter was like your face Excite try the same faces like you know The website and then kind of like lease The website on your bio etc and that Will give a lot credibility especially Drones they really check you out on
Twitter it’s kind of like your CV some People check LinkedIn a lot as well so Maybe have your profile filled up there As well um that will help build that Credibility right and I like having high Quality author pages we don’t have them All Taraka yeah we bring your reburning Since I hope to build on at this point But a good example I have of a good Author page and he’s gonna be happy About that is a team solo from matrix if You go on a track star come slash team They have really good auto pages for few People as he is just built he’s and know Every author has that but like he’s is Like really good so go check it out I Think something like that is also a Great credibility builder and heating’s To it as well like maybe that’s what He’s gonna be linking to in his Twitter Bio and so on so that people can go Check his post and so on um basically a Lot of the stuff we’re talking about is This EA T stuff that people have been Talking about for ages except it’s for Humans not for robots because people do React to that and that’s how you Essentially get some that passive link Building and I understand that between Working on a review And building your about pages like well We first might make me money etc it’s Like but after a certain point you know Our next review post might make you
Point two percent extra revenue and then That’s when you like well actually I Should be building these passive link Building systems because all the time it Will just add a lot more than like one More review on my site so you know There’s a point where it does make sense And when you just start it maybe you can Just go with the basics page so that’s The the first tip is essentially like Make yourself look credible do you only Take the second one yeah so the second One is to rank in the top ideally number One but ranked in the top three for an Info keyword and I want to give a Specific example of this from one of our Sites though two or three years ago Before the medic update we were ranking Number one for negative effects of Coffee we had an article on the site for Quite a few years that the the rank Number one it lasted quite a while Probably fold over time I don’t think It’s kind of long but over time loads And loads and loads of journalists would Link to us would quote cause I think we Had links from every thought every Having countries Huffington Post like Dot say I file a everyone linked to us At some point like and not not just a Translation of the article just because If and runs their journalists were we’re Talking about coffee or hot was Caffeine’s good or bad and then they
Were just googled negative effects of Coffee find us find a bunch of Information on there about the negative Effects of coffee quote us and then link To us and it was fantastic we got loads And loads of links from that although Because we were that page specifically Was getting loads and loads of links and Because it was already number one it Kept getting more links naturally I Guess that made it a lot harder to for Someone else to break into that on you Know normal SEO rules because it was Kind of like a self-fulfilling prophecy In a way if so yeah I mean it says it’s A it’s a good tactic you may think that There’s no money and info keywords it’s All it’s all about the money key Or I’ve already done outreach for this I’m not going to bother whatever like Look for these look for these keywords Where it’s conceivable that someone Would look for facts or information in Order to write a storage but especially If it’s a common thing which would People would be writing about a lot like Coffee caffeine sleep that kind of thing Which affects people questions related To that usually like like we didn’t Write about like coffee about negative Effects of it was like a page dedicated To that so I wasn’t that competitive as A cure you know yeah yeah and maybe That’s why nobody tried to compete with
Us initially I mean there are a few People obviously but no one really Pushed it pushed it very hard because it Wasn’t much money in it you don’t going To make much ads off of that really it’s An actually you do that’s the thing but I want to really like emphasize how People should be doing more info content I think it’s kind of a especially when You kind of like hit all the low-hanging Fruits in your niche in terms of I agree With you I think he was excetera you run Out I mean there’s so many things that Come with info content maybe people Don’t really realize there’s like first Of all the best settings right if you Rank for good question or something like That you will probably get some passive Links to your site and all the time it Really adds up like this article had Hundreds of things Second one is advertising can be pretty Good like something like that’s right Media bang we had articles making Several hundred dollars per month passes Ranking for evil cures and it was so Consistent across multiple years like it Was really like decent you know the Third thing is we were building an email List that we were then monetizing and we Can be quite aggressive on call to Actions for the email list on the info Comment because we’re not really trying To sell anything so you know on page
Will pop up versus X the intent for Example on reviews etc and so these Would these were generating a lot of Leads which we then monetize I think we Have with charted podcast I think Italki.com stash product or we explain How we build an info product for blog Posts that rank well I was making two Thousand five hundred thousand times for Example so you can do that we be able to Hold fun around that and the fourth Thing is your info content can Especially if it generates passive wings Support your I feel content right so We’re idiots You know why weird yet because with the Article we should have been writing About coffee machines on house ambition And then we could have been doing Internal linking to all these pages and Rank for them and make a first Commission’s of that link juice that Comes to that negative effects of coffee Article um so and you know that it’s Like I actually put an example on the Notes I was like I went back to the good Old a paintball example because we still Haven’t built that thing both sides Let’s say you want to rank for best Paintball guns then the kind of articles That I would say qualify for this is Like how to feel a gas tank for Paintball gun you know you have this Kind of like high pressure gas bottle
That is used to like give pressure to The bullets when you shoot so like how To refill it up that’s the kind of Article I would probably put on my Paintball site and then I would link Back to my best paintball gun article How to get less less pain from the Pinball form a paste bevel shot for Example so if someone goes and plays Paintball every weekend and they get Shot all the time it hurts well there Might be like tips and tricks you can do And then same like there’s many Opportunities in an article where you Can need to paintball guns and then Maybe something I capture the flag rules In paintball for example and you can Also do that alright like you should Start like maybe this is the types of Guns allowed by the way here’s the best Paintball guns and internet so that’s The kind of content you can do and you Can monetize that content with getting Passive links doing ads capturing emails And then supporting your favorite Content so people should really do a lot More info content there’s a really good Subset of kind of keywords that work Across most issues that’s when you have Some different usually some kind of Different law or different rules or Different sizing for various things Which is based in different states or Different countries so maybe there’s
Different I don’t know about I’m pretty Sure there’s different laws about the Speed of your bullet in a paintball gun In different countries like ease you Have to tune it differently But like you know you when you fill up The gas tank there’s the pressure level And so like you’re probably not allowed To fill it too much otherwise it’s like I know that’s definitely the case with Airsoft so I’m assuming this case with With paintball but an article which has Like you know all of the major countries Or all the countries or all the states If it’s specifically a US one and then Where you research the laws or the rules Of regulations in each one and can have That as the the database I’ve seen that Work really really well across a whole Heap of different kinds of niches in Terms of just earning loads of links Naturally over time because as anyone Who wants to reference it rather than Reproducing it they’ll just link to you Yeah and you can skyscraper your Competitors if you’re going after this Like it’s the kind of cases where like Doing skyscrapers working everywhere so Yeah overall like yeah getting info Content and getting a lot of it like the Thing is like not all of your pieces of Info Condor are gonna do well with this Kind of stuff like you kind of need a Lot of them like you know some of them
Would just rank without generating a lot Of links and then you make some ad money And get some leads and why not you know Over the long term you still get your Money back and then a few of them not Just gonna skyrocket in terms of leaks Like people will like link like crazy And then you just get like 100 200 links To one page and you can use that page to Distribute interest to your site and It’s kind of a number game like don’t Expect to do like five pieces of info Content and have this work it’s more Like you need to be other info content Engine on your site and then all the Time some of these pages will skyrocket And do it all actually and some of them Will do on Pinterest and some of them Like there would be different scenarios And it’s gonna be very interesting the Next one is just to actually okay I’ll Do the next one and then you do the one After that Otherwise you talk the whole podcast Fine So this is kind of like similar to be Honest it’s kind of like quite similar But it’s a specific type of info content That’s data statistics etc and you’ve Probably seen us do a lot of stats posts Last year on the tracker first of all And that was for that reason because People love link into stats and of Quoting them when they make an argument
So like if I’m trying to make an Argument that I don’t know like you Should be buying bitcoins today May I Will probably be using some kind of Stats that someone did on some forum or Something or like showing the history or Whatever And use that as the base of my Argumentation to put a piece of content Together that explains what you should Be become today and so that’s what is That data posed to like I’ll probably be Doing like Bitcoin history beacon price History or something and then I’ll be Referencing that and linking to that as I start my post be like as we see in the First five years you know the price was Really low and and there was but the First verse he went back down and etc Etc and so if you are that piece of Content that people use as a reference To make these argumentations and a lot Of like content creators do look for These kind of stats to legitimize the Point of trying to make with their Content if you are a piece of content That people do find for further research Then you’re going to start collecting a Whole bunch of Link’s even if this Search keyword in scepters not have a Lot of search volume right the people Who search for that are content creators That have the ability to link to you and Therefore in terms of acquiring links
It’s really powerful and there was a Tactic that you loved as well on on this In Gemini she also let you stay yeah so It’s the Shantanu stacey mcnaught who Gave probably my favorite talk of china SEO conference last year in 2019 and she She does a lot of this kind of digital PR stuff and and there’s a bit of like Authority hacking kind of going on and I Love this one so what she does is she Writes a data statistics post so it Might be I don’t know I’m just I’m not Even gonna bother making up a niche Because I kind of come up with one off The top of my head but it’s like keyword Plus data or keyword plus statistics That’s what he’s targeting but rather Than just try and rank that organically Or wait until it does rank organically What she does is she actually buys Google Ads for it so her her article Always it’s an ad but it always appears At the top like position minus three Essentially of of this SERP and nobody’s Bidding for ads on the AP because There’s like very little money to be Made on that really in most cases at Least so very very cheap and she gets Loads on those links that way So we it’s something we really Are gonna try this year yeah it was a Day opposed to do this with so we’ll be Expanding experiment with I know she Does this a lot and it works really well
For her she showed a few examples of That kind of stuff in her in her talk to Be honest you know it’s like it’s like For outposts what so focusing you Have like the internal in post on the Toy I can write I honestly think it’s Not even interning stats that we bid on Is literally just internal links just Like the pure info keyword because I Think I mean you will get more Impressions I guess it depends on like I’m not sure willing to spend but like I Think in in some niches where there’s Like a lot of common creators for like a Small niche then it’s actually possible To just beat on the broader keywords Actually really depends on the ratio Right or as if you like doing that for Like hydraulic trail right now it’s Probably not a good idea you know Because people are searching for it I Mean as well it depends depends what’s In it if you have a site that you know You have a a bunch of your own products You have really advanced fighters very High these kind of things might be Really worthwhile but if you’re if you Have a micro niche site reviewing as no Cards or something like probably not so I mean usually if you’re really on Amazon this is not I mean it’s it’s Something where you need to be a little Bit pasta or you need to make massive Volume
You know you’re in there like high five Figures and type thing then then in Sourcing next one okay the next one is Build a free web tool so there are so Many examples out there of super simple Tools think of be a body mass index BMI Calculators it’s a there’s a very simple Formula that you follow it’s very simple Calculation or it could be something Financial like calculate how repaying Your mortgage early will be affected if You contribute X number of dollars extra Month or whatever my favorite one Actually for this is the the New York Times has one of like a rent versus buy Should you rent a house or buy a house And you put all those tests on like Taxes and interest rates and average House price it tells you why you’d be Better off renting and you get a pair of Buying House and I think it’s very good yeah And you can very easily come up with Something like this for for your own Nations these these kind of tools often I view them as maybe over simplistic but People love them they’re really useful And most importantly in a lot of cases They get a crap ton of links like just An absurd absurd number because people I Feel have this kind of internal barrier To creating tools as content we will Quite easily spend $100 $200 $500 on a Really good blog post right more than
That Yeah I mean I mean the most expensive a Lot more than that sometimes of dollars But there seems we seem to have over an Aversion to spending 50 bucks on Creating a simple calculator or you know A thousand bucks on a more complicated Tool that plugs into a bunch of api’s And this kind of stuff we’re actually Building one at the moment it’s I don’t Know if I can say you cannot tell you Gonna tell no no no you okay say there’s A tool which does some kind of SEO thing Coming out it’s it for a free one we’re Building it it’s gonna have a ton of Value we’re not turning into SAS company We’re doing this just as a link building Exercise really so we’ll be able to Report on that first Holdings and second To help people you know ya know I’m Gonna be honest like well that’s that’s Why we’re doing it so so so but if you Look at if you look at a lot of tools Out there because there are they’re not Actually any harder to replicate in the Same way that someone writing a negative Effects of coffee article can write Another one on the on another site it’s It’s not really that much more difficult In most cases to replicate these simple Tools because they’re really really Simple it’s just people have a bit of a Mental block maybe they don’t know how To code themselves so they they can’t
Kind of comprehend it but you can easily Hire a PHP developer off of up work and You know in three four hours they can Put together one of these character There’s even less in in many cases I was Gonna say the power of tools is that the Content is dynamic right so if you have A calculator or something then the color Is like tailored to what you need but It’s really powerful in a world where You need to update your content all the Time now And so I to some extent is it’s almost Becoming cheaper than creating text Content because text kana is not dynamic Which means Polaroid it gets Outdated and which means that you need To go back to it and this Center will Write the whole thing after usually two To three years these days and so that’s Why I’m quite interested in tools Because I feel like there’s more Longevity in building them on top of I Mean high quality content nice freaking Expensive if you do it properly like I Was spent I think the most expensive Blog post I’ve done was like maybe if You add all the cost probably like four Grams or something and it’s like yeah I Can probably build an okay two for four Grands even less so it’s and and and That post does get outdated by the way So I think I think it’s something to Really look at new Patel advertised did
You get this from you thought oh no Because he’s been pushing free tools Like crazy on his podcast actually okay So we’re I mean there’s a site called Who’s hosting this and uh-huh it’s it Started as assume it’s a tool that you Could you could put in any website and It will tell you where the web host was Now they’re like a super huge hosting or Yeah hosting a village site and they Built a massive massive site around this Because the who is hosting this tool Yeah which was on that domain got so Many links over the years and their Authority just skyrocketed and they Could do lots of cool stuff with it now And make I don’t know craps out of money Yeah and hosting for sure like they’re Making six figures and ones probably at Least like and the first time is Probably not the one seven men could Even be seven yeah III don’t know I Don’t know numbers but like a lot of Sites make a lot of money so the next One that I’m going to be talking about Is content promotional comic promotion Does it sound passive at all right so I Guess I’m putting it some air quotes Around that because The point is you once you’re just Certain point you should do comand Promotion regardless it’s like you need To that because remember when I talked About credibility earlier I said you
Need to have some social presence well Guess what’s the best way to have some Social presence sharing the new content That you have on social and have some People react to it etc and it really Grows right because like if you share Content then you send especially and for Example let’s say on Twitter you share Content and you add the right hashtags To it maybe 10 to 15% of people that Will see you tweet are not your Followers and like a certain percentage Of that will start following you so you Share content so you get followers and When you get followers you get more Traffic and when you share contents you Get more you know what I mean like it Builds like kind of machine were like Sharing content bills follows that Builds traffic that builds follows at The Ostroff leaks I try and kind of like It’s a very slow slow snowball but it is A snowball so yeah we like we like to That to do the social share and it works Very well so I’m gonna actually just Break down the promos like that we’re Doing and the thing is like let’s say I’m like tweeting something then it gets Retweeted like now as I said tweet Something I get like a good good Twitter I get like four or five to seven Retweets maybe but like it means and Then each of these retweets is has made You a couple hundred followers let’s say
Average 300 400 but like there’s some People that have sites in there this Bloggers is all that and in my Discovered her and like they might not Link to me right away from discovering That content but they might start Following us and then they might stop Like linking to a successor and several People are talked to discover theirs That way so I’m gonna literally just Share the content promise tag that we Were running right now which is not that Many tactics but that’s the whole point The point is to 80/20 right so the first One is a social sharing and the way we Grow our social following there’s really Two main ways the first one is giveaways You always are like great with like Linda are you or King sumo you can Essentially tell people if you want a Chance to win these freebie then you Have to follow us on Twitter you have to Subscribe to us on YouTube all this Stuff a great great way to do that if You have a giveaway then we promote it To our email list the email list is Grown from the info content that we Mentioned earlier see it’s all linked And we also just promote like you can be Like hey go and check it out on check Out our content on YouTube on Twitter Whatever people might follow if you Email the link start to see social media So what we do is we tweet the content we
Actually set it in we share once a Months as well so like a new blog post That we think is high-quality will have We use a girl pulse for that will have It been retweeted once a month we share It on our Facebook page On our Facebook groups on other Facebook Groups but our related to our niche as Well which gets people to discover us as Well and people talk about this etcetera We don’t do as much Instagram stories as We should do but like we actually should When we it’s on all this it just doesn’t Happen very often we use the same story On the Facebook page and and the Instagram profile some of our profiles Have the swipe up so we’re able to send Traffic directly to the content other Words we’re able to tell people on Instagram what you can do actually is You can tell people hey go click on the Link in my bio and then what sternum Tailwind app has a free tool that allows You to essentially create a page that Takes a thumbnail of your story or your Post on Instagram etc and attached a Link on that page so people see the Story let’s say like I’m in my room Right now you see the flamingos behind Etc and I’m like talking and then you See a thumbnail of that on that page Where you when you click on the biolink On Instagram and people click on that Same thing that looks like the video
They just watch and it takes them to the Link I mentioned in the video so even if You don’t have to swipe up on Instagram Which is 10,000 photos 7 for Facebook You’re able to send traffic from Instagram we have a secondary YouTube Channel for YouTube clips or new videos Like this podcast for example actually One thing that I like to do as well when What we’re in social media is to mention Like social influencers in content so That then we can tweet at them and say Hey like this is for example Stacy Magnet that you just mentioned her we Will tweet that freakin cliff to her and And essentially that’s going to well Hopefully she might be share it so they Say we’re watching Lincoln You know Lissa is good because we’re Essentially like it’s kind of like Inception you know we’re like we’re Doing promotion what we’re explaining Promotion yeah but like so will we will Mention her and hopefully sure we tweet A clip or we tweak the whole podcast Things like that and as a result we get Some stuff so like quoting people that Have followings it’s just the besties go Bake like and then people will just fish Out your stuff and it’s a great way to Like augment your content as well just Put in your photos and also you can grow Your credibility that way if people Discover your content and see the photo
Of a one on expert and their quotes on Top on the subject on that you might get Molding specifical so all you know this Works great and another thing with this Is it doesn’t it’s not just about the New content you’ve just put out there You can go back and do all your existing Library of content that you’ve ever Created and you don’t just have to do it Once you can repeat it you can push it Out multiple times like over the course Of a few months or a few years and you Can put multiple quotes as well so you Can put like several quotes like let’s Say you have a list post and you have Like seven points right you could quote One expert per point on your list post And you got seven times on the same page Basically so like very easy way to do That and these people might link to you Or might we share it and then these Shares might lead to discoveries of People that into you so I works pretty Well the second thing we do is well we Email our email it’s super simple right You build your email list from a having Info content I mentioned earlier info Content is a great way to build your Email list so that’s how you do that and The last thing we do for con promotion Is we use Facebook ads and we target People who engage without brands so People who engage with our brand define As people who engage with any social I
Mean on Facebook so Facebook Instagram So liking a post watching a video Clicking on an image anything like that Essentially Facebook gives you that Ability to build an audience of people Who engage with you on social and not Includes people who engage with your ads So if you do ads it cannot works no Goals our audience we any engages we put Site visitors so anyone who visited our Site in the last three months I think we Promote new content to them and the People who opted in to our email list so We upload our email list to Facebook and Then we also show us the people that are In the email us and match with the Facebook email Um and then what like so you don’t need To spend a lot of money doing that by The way and you know for us like a new Post might be like 50 bucks or something And honestly you might you can’t even do It with twenty if you want and you get Quite decent rich a lot more than if you Just post organically and if opposed Does really well in terms of engagement Clicks etc then we actually take a look Alike audience of for us is customers But if you have an affiliate site that Could be people who opt in to your email Is for example so you can take the People your email is you can say Facebook find me more people like that And we might advertise to these people
Cross with interest so let’s say I have A golf site for example then I would be Putting for example the people who opted In my email list like coupled with Interest golf and then I would be Advertising code to these people and the People who were engaged and join my Engaged audience and stop seeing my Content all the time and becoming Followers we’re sharing etc etc so That’s essentially our common promotion Stack right now it works pretty well it Is not too many channels but like I Think we do a good job on it and that Works pretty well so promoting your Content again you can’t just predict you Can just say you get five links per Months if you do all these things Not really you just get more rich with Your new content one thing that I’ve Found as well is that when we promote Our content well and we’re able to Derive quite a bit of traffic to it then Google discover picks it up coold Discover is essentially kind of like the News feed from Google so you get it on Android if you are opening the Google App or if you’re clicking on the little G icon on the left of the search bar on Top of your screen oh and you also get Google discover when you open a new tab On chrome on Android and I would not be Surprised if this also appears on new Tabs on Chrome on desktop which would
Give it a lot more rich but overall good Like it can drive a lot of traffic like It Singh in the last three months we got More than ten thousand visits or Something from Google discover so it is A decent traffic source and it seems to Be kind of like snowboarding if you’re Able to drive traffic to a page and is Quite popular then you do quite well on Will discover probably your title is has A high CTR etcetera so this kind of Snowballs the promotion me works pretty Well I will More info now on each Pro actually There’s a little bunch of stuff that’s Coming on each prophet so that’s Basically a common promotion thing now I’m into the second category of like Semi passive things that are you added Mark I don’t agree with this being semi Passive so think of think of link Building as a series of processes Sometimes it’s just one thing sometimes You have multiple inputs to build your Prospecting list and then you go and do Things off the back of that outreach and Whatnot I want to talk about three semi Passive as Gail calls them but as I like To see it three automated or fully Passive prospecting strategies for for Finding people you can possibly get Links from and they are as follows Number one using a traps alerts to
Monitor your competitors new links so a Lot of people don’t know this a lot of People don’t know that a HRF says this Alerts feature but if you click on the More button at the top right of a href So the middle-right A kind of extended menu comes up if you Go to alerts there and then the Backlinks tab you can set new alerts Weekly daily monthly and you can plug in Whichever competitors you want and it Will it will let you know if you select The option new links which that website Is acquiring so you basically get a Weekly digest of all the new links that Your competitors are getting into your Email or into your vias email or whoever Needs to to action it and you can then Look through each of those links and say Oh how did they get that is that a guest Post oh well they go guest post maybe I Should not reach for a guest post or is It is it something else have they Produced some new cool piece of content That seems to be doing really popular Can we learn anything from this can we Produce something similar or can we Produce something better or do we have Any new ideas based on that it just kind Of like feeds the inputs for for Everything you need to do for for link Building builds you and brings you a Continuous list of prospects you can you Can input into your link building
Machine which you hopefully have I’ve Set up in the rest of your business Another kind of a giraffe’s alerts is Mentioned so we talked about backlinks Mentions are where your brand name or Your name is mentioned somewhere and This doesn’t necessarily need to be a Link it just needs to be someone talking About you and you can look through those Again set it up every week and make sure You exclude your own domain name when You’re doing this so you don’t get your Own site like kind of false positives Results from your own site coming Through in this digest you just want Other sites and then you can look Through all these mentions and anyone Who’s not linking to you so maybe They’ve said Mark Webster from authority Hacker said this and that in the context Of something they’re writing if they’re Not linking to me I can to Authority Hacker I can outreach them and be like Hey why don’t you link to us that would Be a good idea Etc etc I can send them a nice email and Ask for the link and sometimes I can get That so I mean the good thing about this As well a traps are really a blog post About exactly how to set this up This is where I got it from but you can Actually put misspellings of your brand Name so for example oh yeah we can put Authority hacker or authority hacker all
One word or for some reason a lot of People call us authority hackers plural Like we’ve never gotten Apple because it Caused us a real load of problem someone Actually bought the authority hackers Domain name and there’s a whole saga With that we have it now thank God so You can call us with our hackers if you Want there shouldn’t be too much Confusion but yeah you can put Misspellings of your domain in there as Well and you can you can pick up a lot Of unlink unlinked mentions and then out Reach those people now this is another Really cool one which I just really came Up with this idea today so it’s quite Common that people will reverse do Reverse image searches as a way to build Links so if on our data post that we Talked about earlier we have a lot of Cool charts and graphs and There have been cases where people just Flat-out steal them so they’ll just Stick them on their own site sometimes Even remove our logo or crop it out or Whatever and then lastly they’ll use it On their site and often is not the site Owners fault it’s some writer they’ve Paid who’s just gonna like save Lunchtime and doing this and you know We’ve had issues in the past before Where writers we’ve hired if used stolen Images and we had to fix that and you Know it’s not an uncommon thing and it’s
Not always with malicious intent of the Site owner so what you can do is rather Than just you know once a month running Through and putting it up loading every Image you have to google images that’s How you reverse them and do a reverse Image search by the way rather than Doing that there’s actually a couple Tools you can use one it’s called verify BER ify comm and the other one is pic Match CA and these these start from I Think verifies by its 5.95 a month for Up to a thousand images and when you Upload the image it regularly checks its Entire erect it regularly does a reverse Image search for all these images and it Will send you an alert whenever it comes Up whenever it finds someone using your Image so you don’t have to do anything You just do this once and then anytime Someone uses one of your images you get An alert and you can outreach those People and say hey I noticed you using My image that’s fine but make sure you Link to me or words to that effect And there’s another I think great Prospecting strategy especially if you Have a lot of unique images on your site Or illustrations on your site I guess it Qualifies as passive because essentially People take the image and you all you Have to do is send an email like it’s Not too bad like there’s a passive Effect to that and if you’re capturing
People if you’re catching people at the Time when they’ve just published the Article it’s more likely to be fresh in Their head and they’re gonna be aware of It and that kind of thing it’s not like Oh it’s a three-year old post we’ve done That and the editors left and the Writers left and someone else owns a Site or whatever so it’s it’s kind of Easier when you do in a timely timely Manner okay well I guess that’s it for This podcast really so we are done with The passive link building if you guys Enjoyed this And you are on YouTube there is a Subscribe button below and there is a Little build next let’s click on both so That you don’t mix any of our videos Give us a thumbs up it really helps with The SEO for YouTube really and if you Still want to listen to us on audio we Are on Spotify we are on Google podcasts We are on Apple podcast and we are on Soundcloud so go and find us there or Any other podcast app you use you should Be finding us Ettore hakka and subscribe So you don’t miss any episode if you Want more tactics like that we also have A free training you can go on authority Hacker training calm and we these Trainings like me talking for two hours About a bunch of tactics like we talked About in about in today’s episode so a Lot of people have enjoyed it we will
Mention one of our courses at the end as Well a lot of people have done pretty Well with this one so you should check That out and that’s basically we will Use another podcaster Next Monday’s so thanks for tuning in And we’ll see you next week right