So we often talk about link building in His podcast but If i had to make a criticism on the way We speak about it We often talk about it in kind of a Vacuum and in theory etc so in today’s Episode We decided to do something a bit Different we went ahead And googled some keywords in very Competitive niches and we decided To look at exactly how the sites that Are Showing up on page one of google are Ranking Criticize their link building and Essentially show you what they are doing And what it essentially takes in real Life To be on page one of google so if you Like like kind of More practical episodes where we take Real life examples look at real sites And comment on them don’t forget to give A thumb up to the video and subscribe if You want to not miss our future episodes And for now let’s get started with the Episode [Music] Everyone welcome back to the authority Hacker podcast from what we’ve seen in Our analytics you guys have enjoyed the Episodes where we took real life Examples of real sites and
Kind of commented on what they’re doing Described it and just essentially give You Inspiration for stuff you can do on your Site i can’t promise everything’s going To be an inspiration for your site in This episode but we have definitely Followed that and we are coming back Today with an episode Where we are going to be reviewing Essentially the link building techniques Uh and how sites in competitive niches Are building links Good or bad and kind of a comment on That and you know See what we would recommend we not Recommend you do but Overall all the sites we took today are Going to be ranking on google and Have gotten a lot of links whether you Agree or not on how they got it They got some success so it’s going to Be quite interesting and today to show Us his Latest pair of socks we got mark so How’s it going mark it’s going good I have many socks to share today uh for Those Listening to the audio version of this I’m holding up i think 10 pairs of socks Right now Which a viewer actually sent me uh so Shout out to Thomas from super duper socks thanks
Very much for that This will keep me going for several Years i think yeah it’s the buck of Having uh People who listen to us who have Companies they just send you uh gifts Those hashtag sponsored i guess yeah Yeah i guess i guess like six pairs of Socks by the uh Slots of sponsors i’m a cheap day what Can i say But uh i had a member that sent me uh Supplements actually like I think a year ago or something he had Like a superman company and H4 helped him a lot and he sent me like A huge package of like A bunch of supplements and so on i i had A podcast viewer Messaged me on instagram and sent me uh Coffee i don’t actually drink coffee but My wife Absolutely loves it so he sent us some Coffee from his coffee subscription Business which was according to my wife Very very good all right well thank you For all the gifts uh we’re not we’re not Dating for more just to let you guys Know It is soon so you know like Mark’s waiting for but i’m not um just Some batteries for the For the flamingo maybe that’s that’s the That’s the gift i need
It’s getting like a little bit weaker Anyway let’s jump into the podcast People love the rambling i hate it so Let’s go ahead And just you go ahead you pick your site You tell us what it is and what’s going On Let’s start in let’s go let’s jump into The deep end here And let’s talk about building links to Casino websites and what we can learn From that Even if you’re not casino so the first Site is a swedish casino website it’s Called slotsia.com And they have a uk version which is in English forward slash uk And on there they have a blog post about Global Party cities now the interesting thing About this is if you look at the The blog post you would never know this Was a casino site unless you kind of Figured out from the the url they’ve Gotten rid of all the casino branding All the navigation Really everything uh that would identify This as a casino site it just looks like A Sort of nomad list style page with Uh all the major party cities i guess in The world And it’s a relatively simplistic Post that they’ve made here what they’ve
Done is that they’ve they’ve picked a Bunch of criteria Uh which they believe determines a party City i’m not sure if i would necessarily Agree with that but They’ve looked like the cost of two Nights of combination the price of a Taxi The price of a meal at mcdonald’s i mean I don’t really know how that contributes To a good party city That’s some high quality party yeah the Price of a pint Uh the number of casinos the number of Bars and clubs In the town crime index and safety score And they just they’ve Made numbers uh they’ve they’ve gathered Data on this for Every city that they have in their list Which there are There’s only 36 so it’s not not that Many it can’t have taken that long i Know Things like mcdonald’s data and the Number of uh The price of a pint in the city you can Get that from a bunch of other Other sites that data is very easy to Gather so they’ve pulled over They’ve pulled it all together and They’ve made this nice interface where You can Sort the the city so you have the best
Overall or If you want to know which one has the The best price for a pint you can click On that and it will sort it by By the cost of of alcohol uh and What they’ve done here is they’ve They’ve made this kind of Ranking system for each city and they’ve Appealed To cities newspapers or their Their journalists in you know like There’s this one from the moscow times Where sin they have an article saint Petersburg named world’s fourth best Party city That’s like an entire article a Journalist has taken time to To write this so they’ve clearly done Some kind of outreach campaign Where they’ve mentioned this and say hey Did you know that your city ranked Number four or whatever here’s the list And all that and These journalists have gone through and Written articles about it because They’ve clearly handed it to them on a Plate what to write it just made it easy Journalists have usually have a number Of articles that they have to Output each day so the easier it is and The The less work they have to do the more Work the pr agencies or The websites do the easier it is so it
Works like They’ve kind of bypassed the fact that They’re a casino site Which is notoriously difficult to to Build links uh To through normal outreach let alone Through Pr getting featured in any kind of National newspapers as they’ve managed To do now one thing which Stands out as a little bit suspicious Is the link from the points guy uh Which is the points guy we’ve talked About this there the site on the show Many times it’s a travel blog Which is actually a credit card a huge Credit card affiliate site Um and they have huge offices in new York make lots of money they’re owned by Red ventures They have a link from an article about Bangkok Being a cheap city and the anchor The anchor text of the link to this Slosia global party cities Uh page the anchor text is swedish Site for casino fans Which is it’s there’s no way that’s a Natural Anchor that has to be specifically Requested Some kind of intern being paid off here Or some Something going on here maybe they only
It’s not just that it’s like In that sentence essentially the context Is like giving the price of a two-night Stay in bangkok which This site is definitely not the resource For that kind of information like if you Had to pick a website to Le to link to for this kind of Information i’m sure you would link the Actual original like It’s just like a weird one to link to For when you talk about just one city You know I agree and that kind of i’m not sure What’s going on here because They have i mentioned i said there was Various criteria you can order the the Party cities by Um if you one of them specifically is The price of two nights accommodation And if you click that then it will rank Bangkok as the the cheapest one At what is it 18 pounds for for two Nights i’m not sure where you’re staying That it’s gonna be that cheap but Um but there you go so i’m even Wondering if they didn’t kind of Construct it Construct it in that way with a view to Like the points guys saying okay well if You do this we’ll be able to link to you And Yeah i don’t know maybe maybe red Ventures on slotsia or
There’s they’re involved in it in some Way and that’s that’s why it happened i Don’t know but Either either way i think it’s a really Simple Piece of content that they’ve put to put Together There’s minimal minimal research you Know few hours you can pull all this Data together A developer uh could pull together the The the sort of interface that they Built not even you can build this on Elementor like this is just like a Pop-up when you click Uh you can build all of this on Elementor pretty much you don’t need Developer Um it’s like i was thinking about it if Your casino site it’s like if you want To be sneaky I would actually change the order of Cities depending on which ip accesses The website So that it looks more flattering for the Journalists From a city so you get more links um But um yeah it’s a it’s it’s interesting They don’t didn’t get like a ton of Links but still like 40 good links in uh in the casino site It’s quite good and there are links from Like Places you wouldn’t normally be able to
Get links from like an israeli newspaper Um an estonian newspaper in estonia not Even in english Uh so i i think it’s pretty good overall Piece One other thing i don’t like about it is At the bottom They have this pop-up that comes up and It seems to be like a site-wide one That’s like Sign up to our newsletter and it’s the Casino one Um i think if you’re ever doing any kind Of outreach or pr link building campaign You need to have some way of removing Those pop-ups From from the page as you’re doing the The campaign but Now that they’ve done it now that it’s Over um maybe They decide to put it back i don’t know Yeah it’s pretty good the one thing as Well is that When you do this kind of campaign the Problem is there’s not a lot of internal Links to the rest of your site from These pages So they just have one at the bottom that Says like brought to you by slot asia And then you click and It just takes you to the home page Basically but Like you it’s still good like it still Helps and i’d be happy to have that kind
Of page on one of our sites but It’s less good in the sense that you can Put like i mean Probably what you can probably do is Like you do this campaign and then what They probably should do if they don’t Promote it as hardcore anymore is like Include one or two uh In-text anchor links to relevant pages To actually capitalize on the links that They got from these really good sites Yeah so for example they talk about the Number of casinos in the city and if There’s like a Place there you could link to yeah you Could link to one their casino pages Yeah it’s a good one but yeah it’s like The problem is like limited internal Linking to the rest of the website Because you remove the navigation Because you remove the footer and all of That And so like you need to kind of like There’s this kind of like post-promotion Period where you kind of like Try to stay subtle because if this page Especially ranks for keywords Then it will pick up links all the time Uh if it’s good but it’s like you also Want to see some Like effect on your money pages when you Need this kind of campaign but i like it I think just the reason this this works Is because
Um any kind of like award you have like This i Remember the the dj mag top 100 djs kind Of thing Like it’s not really the best party Cities and that’s not really the best Djs but people just lap up Any kind of like ranking or ordering System uh Like ego boosting yeah exactly exactly Uh it works really well uh okay anything Else to say on this one No just the fact that well yeah the fact That The content is so simple to to create i Would say that if you’re If you have a website think of how you Could maybe apply this to To your own because i i have quite a few Ideas for how we could Apply this kind of thing on on a few of Our our websites it’s not really not too Difficult wouldn’t take much time Probably less than writing a normal Article to be honest it makes me think Of uh Glenn’s glen slobs uh in a list of blogs You know it’s a little bit similar Actually my My example makes example is a bit Similar so it’s going to be a good Transition Uh except the way the acquired links is Like completely passive which is
Interesting so it’s on Retirementliving.com Which i like it as an angle for website By the way they cover financial products They cover You know like the stuff that helps you Climb the stairs when you’re older or Like extending bathtubs and Things like that like things for old People basically but i think it’s um It’s a really good issue actually and i And it’s a cool niche because there’s a Mix of like easy keywords and And and very very lucrative keywords for Example the way i found these guys I looked for best goal ira roth Accounts roth accounts i guess in the Year roth ira uh in eos So it’s like it’s basically a type of Retirement account and so that’s how i Found these guys and they rank on page One of google right And this is a very very lucrative Keyword and because i was looking for Competitive niches That’s how i found them and then i was Like oh i like this angle and the site Is like full of Reviews uh it’s quite interesting but i Didn’t look at the effect reviews i Looked at after reviews for the next Examples i give but this one Looks at like best pages for content so The page i got is the taxes by state
Essentially the reason that page exists On that site is because when people Consider retiring They want to pay a little as little tax As possible so that they can maintain Whatever capital they build throughout Their life and They probably consider they would Consider moving state If that reduces their taxes in the u.s Because there’s large discrepancies Between states and u.s for example right Now A lot of people are moving from California which has really high tax to Nevada like las vegas etc Because it’s so much lower tax um so That’s That’s essentially why that piece of Content exists that piece of content was Published in 2012 So it’s like it’s eight years old um and It has 640 folding human domains so That’s Um pretty good and it’s so simple it’s Really not that complicated as well It’s basically there’s a bit of like a Interactive map on top and then you Click on the state and it just takes you To a different page actually you will See Uh and it’s it’s a bit the way they Built it because Um the page that takes you two is like
The page has a list of like five or ten States or something and they have five Of these pages Um and they should have done a page per State but If you check the page on archive.org the Reason it’s done like that is because The first version was like that and then These pages These sub pages ended up ranking and so They got afraid to change it and that’s Why In that state but if they were building It today i’m sure they would do that Something a little bit different They got some cool links so they got Full.com which is like a Financial type of publication They got discover.com they got Blackrock.com which is a massive Financial company as well etc so they Got some some really cool one and Honestly Like they i’ve basically reversed backed What they did in 2012 and then just Looked at how the links came and If you look at the link acquisition There’s no like campaign it’s like There’s a little bit of promotion at the Beginning and just like They just like get links because they Rank and they made A kind of okay resource but the only Promotion they did at the beginning that
I found Was they did a press release and they Promoted it on forums so they made like Forum boost Again 2012 right so it was maybe more Relevant to promote on forums in 2012 Then it would be today but after that What happened is the sub pages started Ranking And picked up links and then just linked Just like the main page and now the main Page is actually Picking up a bunch of links so it’s like There’s no tactic here it’s just like The fact that They’ve updated that page maybe a dozen Times in Pretty much like once a year they’ve Updated that so that the information is Still good And that then they built they built a Hub from this which was quite Interesting because That main page and then this they only Have 304 i really wish they had 50 Like one for each state uh that would Make a lot more sense because these Pages rank for like Like taxes in nevada taxis in kentucky Et cetera et cetera And then essentially these pages juiced Each other and uh From ranking on google for useful Informational keywords you pick up a lot
Of links we’ve experienced that for many Websites just building a resource and Ranking and then That’s what these guys did essentially And i think because it was easy to run In 2012 It’s kind of like a self-fulfilling Prophecy right it’s like because you Rank you get moldings and because you Get loans you rank And you get that circle it keeps going And going and that’s basically what Happened so Um i just thought it was interesting Because these guys especially for this Kind of stuff like they literally have Text service call to actions on these Pages so i’m pretty sure they make good Money from this And uh it just shows like a classic Building a good resource a little bit Like yours but Theirs was a bit more passive and i Think it was timing based so they were Just like at the right time at the right Place when it wasn’t that competitive And they just maintained their rankings By just updating the content So you can see now if you check the page It’s updated in august 2020 Um so it’s possible to find some of These in your in your niches as well Like i’m thinking of some pages that we Are working on right now that ranked
With a very much team building just some Promotion And then the regular update of this kind Of like gives us that freshness boost And we just maintain our rankings and All the time you know it’s not It’s not fancy right you look at that Page over one month it picks up like one Or two links it’s nothing crazy But like if you maintain your rankings For 10 years like that then that page Has so many things so it’s very hard for A competition To take over these keywords um so that’s Basically this this plus the fact that Uh you can make a hub and it juices each Other basically I think part of the reason that that is Successful Even the first one the first example i Mentioned on the the casino website and This next one i’m going to mention Which is policygenius.com is an Insurance Website one of the larger insurance Websites in in the us And on their blog they’ve got a state by State guide to medicaid Uh medicaid i don’t quite know what that Is it’s like a Uh for people in the u.s free medical Insurance for Certain income brackets in the us um So what the common thing between all
These three sites though Is that it’s country by country state by State And then that allows people in different States to kind of like compete with each Other and Get a bit of an ego boost and like oh You know our state featured this or our State has better Um party city or whatever it is uh and That that’s generally quite appealing to To link building Um i think typing into local news and Local publications is really powerful Uh these are like much lower standards There’s not as many interesting stories Coming up etc And they’re not as powerful but they’re So much easier to score that i I like the idea of scoring that actually It’s also Nice just to have a lot of information From You know different states requirements In this case for for medicaid They’ve broken it down by eligibility Income requirements How to apply and any other info but Condensed it into four Paragraphs it’s really nice to have all That information in one place And as a if you’re talking about Medicaid on another website Uh you can just link to that and anyone
Who’s reading your article Who wants to learn more about medicaid Or how to get it can just go there and Figure out it’s like a path for everyone So to speak And there’s something just inherently Powerful about about doing that i Remember we had a client Once there were a private investigator Uh Business in in the us and i forget Whether it was like hiring a private Investigator legality or Surveillance legality something like That and they had like a state-by-state Uh breakdown of what the what the law Was In each state and that just made such an Easy piece of content to to do Link building for both manually like Outreach based but also Uh when we were just things coming in Links coming in over time And this is the case with policy Geniuses as well there are a few spikes I don’t know if they’ve been Sort of manually pushing it a bit There’s a little one at the start But it’s really aside from that it’s Just a gradual build up Over time of of links by the way if you Guys want to visit this page at home They’ve actually blocked uh european Union
Visitors so i had to use a vpn to access It For like gdpr reasons or whatever um But i i don’t think that particularly Affects them since it really is a Us-only Um thing but they’ve got links from cnbc From msn uh they got a lot of links from Interestingly different Business side business insiders around The world So i’m not sure if business insider Syndicates like having done post Uh or or what what exactly goes on but They’ve got like Com.e.u they’ve got the indian one They’ve got translated Content etc they do that like it’s the Same when on huffington post usually you Get one or two and then you get like Four or five Uh tlds yeah so You know overall i think it’s a Interesting link building campaign The these kinds of this type of content If you can execute it well Um as we’ve seen three times now uh Just earned you links over time kind of On autopilot it’s really good Yeah okay my next one is uh is is Is a bit of a different tune uh it’s I decided to go to the dirty initiative So i went to elitesingles.com Uh and uh so it’s a dating site there
Are 67 307 000 organic traffic which is Quite good in the dating news to be Honest And then i picked a page you know to try To reverse engineer so i put in ahrefs And i look for Best buildings and one of the pages that I got the most things was Millionaire dating and i was like okay i I know it’s going to be dirty i know It’s going to be It’s going to be fun etc and you know Sure enough that page gets like three Thousand something traffic in eight Ahrefs And uh and then i looked at the link Profile and i was like okay how do you Get links to A page that is obviously like hardcore Monetized to sell You know dating services and stuff like That and you know it’s gonna be like Sugar Sugar baby stuff etc like you know Borderline Legal prostitution stuff etc basically Um And so well i wasn’t i wasn’t uh Disappointed because uh Pretty much everything that i found was Absolutely terrible pbn so i have this One like pixelparadise.com Um that was basically like This site if you look at the la the best
Thing is like it’s in The uncategorized category the link is Literally like a plain text Like um kind of like just the url you Know like they don’t even put an anchor Etc And it’s like it’s literally the fifth Word in the in the article but the best Thing is if you click in the categories Um you see that the the categories there Is Things like other dating sites uh There is uh maybe another question But yeah you get the idea My favorite part of this is the image They’ve used on Um this is this this poster it still has A shutter stock Uh watermark over it yeah i mean there’s Also a lot of um Of financial stuff so like uh best style Loans a bunch of pawn Keywords etc etc basically uh hot Russian girls Etc like uh get a relationship with Girls you know this uh Stuff like you know stuff like that Actually fun story i was going through Um Through the link profile i was clicking And one of them literally redirected me To a landing page for penis enlargement So i made an order and i’ll give you Guys an update on this and
But overall but what is interesting what Is it Oh overall that this thing is like i was Looking if they juiced their links as Well because a lot of greyhounds they Just like have Shitty ppb enzymes and then they spam These links right um so i tried to look At the links of the links Didn’t really find that they don’t Really do that and i didn’t find much Else than pbms but what is interesting From this is that This site gets 307 000 organic traffic In a daily english And for competitive keywords you know as Much as google you know we talked about Paid links not long ago Wow they were essentially like google’s Gonna ignore paid links Et cetera they’re really good at this et Cetera well these guys That they managed to have posts on these Kind of shitty sites and rank perfectly Fine and get Like if href says 300k traffic they Might be getting Five six seven hundred thousand visits Per month on this site For extremely lucrative keywords uh and Make Millions per year using not even Subtle gray hat it’s like trash gray hat You know
Um so it shows that as much as google Has big words for saying things work etc Here’s a prime example Of pretty shitty stuff that we used to Do 10 years ago that works absolutely Fine still At least temporarily for these sites and This site is not a brand new site so Um yeah basically i wanted to highlight That as well because it’s fun to Highlight the Clever link building campaigns but it Also shows that Uh trashy stuff does work and it can be Infuriating when you’re competing Against it So that’s it on the side i have nothing Else to say on this side no Let’s move on shall we uh the next one Is In the healthy eating weight loss space There’s a website called Healthyeater.com and what they’ve done Is they have built a flexible dieting Calculator at least that’s what they Call it basically It’s uh if you’re familiar with this if It fits your macros Type calculator you know you put in your Age gender Height weight activity level and it Works out how many calories a day should You be eating if you want to maintain Gain weight lose weight uh how much
Protein Carbs fat should you should you be Eating In that and there are a few very very Simple formula out there Which most of these kind of calculators Use And once you know that formula it’s Super easy to just give it to a Developer and say okay you know Make input fields for this run this Formula calculation Output it like this i think this tool Could be made and Half a day maybe by a competent Developer it shouldn’t take you Shouldn’t take you more than a few hours At least But the amount of links they got is Amazing they built 425 Links um to to this page and they got Links from Tim ferriss from runner’s world and They’ve got about a gazillion links from Forum like bodybuilding forums um All sorts of different different ones Forum.bodybuilding.com they have Dozens of links from there so like many People are Actually recommending this this is not Just like uh oh I’m we’re going to do some pr outreach And get it get it featured it’s Kind of like user driven um
And i think this highlights how even a Very basic Simplistic calculator tool like this Which Probably cost them less than 100 bucks To to put together Uh maybe a bit more is quite so nicely Designed the output and stuff But how good of a link building Um tool this can this can be And a lot of people discount building Tools like this building Building any kind of software because It’s scary and it’s not what they used To And they think it’s going to be Expensive but you know how much do we Spend on a good blog post from like one Of our top writers like these days Well well over 100 bucks sometimes Several hundred dollars for for longer Ones And this this probably costs less than a Blog post so when you think about it in Those terms Maybe it’s time to start developing more Simple tools hiring the odd developer or Network to Put something on our site and use that As a as a link building Strategy yeah i think you need a Promotion campaign behind as well it’s Like it’s easy to build a tool and get No traction
It’s like i would build a system to like Track the questions on multiple Platforms related where the Tool can answer you know yeah so in this Case like oh how can i get i want to Lose weight but i don’t want i want to Still eat ice cream What should i do and just go ahead and Replace the toilet it’s Quite a common question on like Bodybuilding Power lifting time exact environments Like how much How many calories do i need to be eating To cut or to gain weight And then if you set up alerts and like You’re on top of those things Exactly you can be those people going oh Yeah just check this out just check this Out just check this out and like After enough people get exposed and they Recommend it and They start recommending it to others Then then then it takes off so you don’t Do that for the links Of that you build you do that just to Seed it into the community and build That kind of like snowball effect of People Sharing it and posting it um but yeah i Would definitely do that kind of like Monitoring Like basically like if you build a tool Like figure out which questions
It answers and before you even build it Be like okay what kind of questions is This and how often do these questions Appear on the internet And build that kind of like system where I would just reply to this every time be Like here’s my free tool here’s my photo Here’s my free tool And eventually people will pick it up uh And and eventually you will get links Kind of naturally you know it’s like It’s even like um i would even consider Like you know how people buy adwords to Like uh Interesting pieces of content to try to Get links you know like the statistics Stuff etc I think for the questions where your Tool answers the question so for example You know how can i Still eat ice cream but lose weight or Whatever i would buy Add walls to that tool page as well Probably hoping that it generates links As well Not be expensive depends on the keywords I guess Um especially if they are informational Um you it really depends like on the Competition for that keyword Uh but yeah i i think uh it really Depends what you want but like you know These tools they’re like all done Nothing you know they’re either really
Successful Or like nothing happens and i believe That you need to spend as much On promoting it as building it at least If you want to pass that tipping point Otherwise it’s too easy to have that Page that’s like okay it’s really cool But like How many tools get zero traction a lot It’s just you don’t know them Um and so it’s yeah it’s i would have a Strong promotion plan for this but it Can work provided you promote it Properly Uh i’ll do do you wanna do the next one I’ll do the next one And another another class one because It’s my favorite Um this one this one kind of like takes What we’ve seen so far from my previous Example And just pushes it one notch above you Know and so i went to the cvd niche I think i searched for like best cbd oil Or something and i found that website Called wayoflift.com Which is actually rebranded actually let Me recheck but like it was uh They basically redirected this domain to Another one Um that’s why it’s like the r75 it looks Like it’s eight months old because they Actually redirected from marijuana type Thing and given their link profile and
What i’ve seen i believe that they do That because their site got Hammered by google Um and that’s because uh when i went to I picked a page again i did the same Thing and i picked the best video for Panoramic because It’s nice and stuff to talk about like Info content etc but i want to know How people who rank for really big uh Commercial keywords Rank for big commercial keywords in Competitive niches and it’s dirty Um and so that page is on page one for Best cbd For pain simply for pain not basically Which is a keyboard difficulty 76 kilos So it’s pretty difficult i think they’re Five or six or something Um but i still decide that like you know People in h pro could build like it’s You look at the site and it’s like it’s Nice but you can see it’s not like a Multi-million dollar company behind and It’s like it’s kind of like a small Operation Um so how do we build things uh how do You rank on page one for that keyword to That page Uh first of all i found web 2.0 Um so remember those yes yeah Um so for those people who don’t know What what’s a web 2.0 because i haven’t Heard
Of this term come around for yeah I mean the idea is like free blog Platforms right so it’s like blogger.com In this case the example i have on the Spreadsheet here is a Misstrickingly.com which is like a free Website builder And the the url the subdomain they have Is site Two eight seven six four four five three Five two six one four four seven dot Mystic trickingly.com Um so that’s where the the pbn came back But like Unlike unlike uh the the amateurs At um elitesingles.com these guys Actually know the trick And they are actually juicing up they’re Juicing up their p their web 2.0 With forum spam and blog comment spam so You know google scrapebox Running like spam comments to this it’s Like if i check the links to the links They’re usually 10 or 15 Linky root domains i have some examples So we’re going to put them on screen Here but like some forum profiles Eberroy.net and i had grassberg.com Which is like a blog where you can do a Profile Uh some free git hub type stuff etc They also point direct forum profiles And community profiles to theirs to Their page they just like extrude the
out of their page and Anyway this is fine mentools.net uh For example gaphyear.com etc i’ve found A bunch of forum profiles with exact Match anchor text And then there’s the guest posts right So they have a guest post on Kind of like tier 2 sites so i found Like baltimore post examiner.com for Example so Is this a real local news or is this Some guy who picked up a pbn You know i didn’t i didn’t go that far To check that but It’s it could be either uh anyway i Found I found these sites and then obviously These sites were spammed with also web 2.0 And forums etc so when these guys Actually get Um get a link on like a legit site then They spam it With form profiles probably have some Extreme running i guess If this still exists i mean it still Exists i know i checked recently But i haven’t tried it recently uh they Do directories Believe it or not they actually have Links on directories i found one Linkcenter.com in the business category In medical clinics they have Essential links from that and just forum
Topic spam so like forums that are Abandoned et cetera they’re just Spamming it and Put some links and believe it or not That site gets 872 000 organic traffic In the cbd niche um so that was Interesting to look at it but it’s Interesting to also see that They actually rebranded a couple months Ago because probably their previous Domain was Burned by google so it’s also real and And Again it’s important we looked at the Cbd niche we looked at the daily niche Casino like you’ve shown a clean example But let’s be honest if we were good for Together for five minutes we’ll find the Same things And uh it’s important to show these Things to war because when i go on Facebook group and people say oh Greyhound doesn’t work google so smart Ai etc Um i well here you go go check the url Um so yeah that was uh my My last example actually does it inspire You to To to to to decrease the quality of eye Building Absolutely not it just inspires me not To get into the cbd niche Yeah they move 872 000 traffic By a trip so it’s like let’s say we
Double it right so let’s say they have 1.5 million Visitors per month how much money do These guys make Like they make probably make more than a Million a month Um probably more than a million dollars A month so Yeah it shows that uh greyhound is alive You know Well this next site i guarantee you they Make more than one One million uh per month it’s a dr 78 Vpn review website and they have According to ahrefs Six million unique visitors per month Which is just Astronomical uh the commissions and Stuff in that niche Um and the way they’re building the Majority of their links Is ingenious i absolutely love what They’ve done here I’m so so impressed um so what they’ve Been doing Is they’ve hired a team Of cyber security researchers Ethical hackers i’m not sure what how You classify them And these people have been going around Identifying New data leaks it looks like they’ve Been looking in Various places maybe like darknet and um
Finding Quite a few of their articles they found Like public uh Cloud servers like aws servers that have Just like Databases of people’s information on it Like they found every citizen of Ecuador in in one of them um there’s a Bunch of like Dating sites uh that have had you know T uh analytics companies working for Them and then the companies just like Put all the data On some unsecured server visible to Everyone Uh and so however they’re doing i have No idea um how they would go about Finding this but however they’re doing It They’re finding these new data leaks and They’re Publishing them they’re sharing them With major Newspapers uh they have links from new York times bbc Tech radar wired like those are just a Few but they Each one of these pages has hundreds of Links from like the top Publications you know dr90 plus around The world It’s absolutely incredible and it’s very Very very smart Um you know the best part about this is
That when you find these data breaches There’s actually bounties for them so They probably get paid as well so they Probably report it to the company And a lot of companies like microsoft Apple et cetera will actually give you Money for finding these So up to a million dollars i didn’t see Too many Like companies like microsoft apple Uh there’s quite a few government Organizations uh and there’s a lot of Like Dating sites porn sites like kind of Dodgy stuff that people would be like oh my password’s gonna get busted on There or whatever or my Pro identity’s gonna get made public on On there so Those sites when there’s a a data breach Right remember what was that Ashley madison was it uh yeah yeah that Was a massive leak i think yeah There was like one of the most famous Data leaks of of all time just because Of like the the nature of it and there It was it like for for um Oh gosh i forget what what’s actually Madison do again there’s there’s some Weird Aspect of it it’s like uh cheating right Okay that’s the one so it’s like Basically Like i mean they put some politically
Correct world around it but it’s for Cheating you know Extramarital affairs was it yeah exactly Like but like Yeah you know you can you can imagine Um if you had an account on a website Like that and you’re involved in a date You get invested it’s like it’s not just Oh Some someone has my password that i use Once and the last person to take care of It whatever It’s like you’re busted your life is Over kind of thing So for obvious reasons those kind of Data leaks Get more publicity so uh they they seem To be focusing more on on Um yeah and yeah people and like these These sites Publish it like mashable et cetera they Will like they will report that and you Get a lot of links from that so it’s Quite small It’s not even newsjacking because they Create the news yeah yeah it’s One of the best examples of of like a Really high quality link building Campaign In a difficult niche that i think i’ve Ever seen Uh so hats off to the vpn mentor team For For yeah and they make a out of
Money because six million Six millimeters again doubly 12 million 12 million I i believe that they might be making uh They may be making 10 million a month Actually like that with that kind of uh Maybe between six and ten you know no i Don’t i don’t think as much but Still yeah i mean they’re they’re Banking it you know Yeah but it’s cool and uh like they just Hire ethical hackers basically I guess they tell the company the Question is like do they tell the Company before they make it public Or do they make it probably before they Tell the company because I would imagine they were just um yeah That’s a good question actually I would imagine they would yeah let them Know so they could like take it down And it didn’t make it work before they Reveal it yeah exactly yeah but then They’ll like reveal it 12 hours later so i don’t know i’m just They probably like tell them hey we Found a bug in your system if you let us Publish it first we will tell you what It is Um like if you don’t tell anyone i mean I don’t know i don’t i don’t want to Sort of speculate It’s interesting well it’s interesting Because it’s still it’s still
Interesting because it’s like Okay it looks quite hot but it’s like It’s actually a little bit litigious and If you’re literally like just publishing Publicly information that can compromise Your company or like private information You know Um so it’s like i i’m not sure if They’re Actually like publishing like hey if you Want to get all the data go here i think They’re just reporting on the fact that They’ve found it and You know verifying that yeah fair enough But like it gives a place to dig for Hackers so it’s like Yeah anyway uh i think that’s basically It for this podcast right Yes yes all right well guys if you Enjoyed this podcast don’t forget to Drop it to stand up on youtube drop us a Comment and uh maybe let us know what Was your Favorite and most successful link Building technique in the comments on Youtube You can also listen to this podcast on Any audio platform so anywhere you get Your podcast you can go and get it And well see you next week for another Episode bye don’t forget to subscribe Don’t forget to give a just don’t forget To Them don’t forget to give a thumbs up to
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