Wondering how SEO will change in 2023? In this video, you’ll find out my SEO predictions and what to do to prepare for these changes…
What I’ll cover:
00:00 Introduction
01:02 AI Content
03:19 Topical Authority
04:59 Backlinks
06:32 Parasite SEO
08:06 Google Updates
09:06 Fast Answers
Resources mentioned in the video:
Jasper:
SEO Traffic:
Topical Authority Interview:
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
Subscribe here
►►
Download 3 SEO Case Studies for FREE
►►
For more Advanced SEO Tips, check out this Playlist
►►https://www.youtube.com/playlist?list=PLon5tUqnLX4x-0DxUIPlJgi2RdVK00rvm
Search engine optimization in 2023 is Going to get bat crazy and if you're not Prepared for the changes you're gonna Get left behind in this video I'm going To lay out my seven SEO predictions for 2023 and most importantly I'm going to Explain what you need to do to prepare For these changes so you can avoid Google penalties and instead get massive Traffic on Google in case we haven't met Before my name is Matt dignity I've been Doing SEO since 2009 I'm the founder of SEO businesses dignity marketing the Search initiative the affiliate lab and The Chiang Mai SEO conference last year I made a prediction video and 100 of the Predictions I made came true so let's See if I can pull it off again please Bear in mind what you're about to hear Isn't going to be the generic Non-actionable SEO advice that you're Used to hearing in 2023 you need to Focus on quality content what are you Even supposed to do with that my Predictions are going to be based on the Trends I'm seeing in this industry and My personal experience managing over 100 Websites so let's go ahead and get Started but real quick if you appreciate The research that goes into making a Video like this would you please smash The like button obliterating the like Button is a win-win makes me happy AF But also lets the YouTube algorithm know
That you want to see more video videos Just like this one my first SEO Prediction for 2023 is that AI driven Content generation will become standard Practice and whether or not AI is Something that you want to do for your Own website you should still know what Your competitors are up to AI content Isn't just something that a few black Hat seos are doing to cheat the system At the beginning of the year people were Just using AI for non-important Content Like eCommerce product descriptions or Guest posts now people are building full Websites on pure AI content and sure not All of them survived this site Conch House skyrocketed to 6 million visitors Per month and then was completely Decimated but then you have more stable Sites like mine that are growing 30 Percent month on month and completely Avoiding all the Google update penalties Let me tell you what I'm doing Differently my AI content process starts With creating a topical map of all the Content you need to produce in order to Become a topical Authority in your Niche If you're blasting out five articles per Day you need to have a Content roadmap And once you complete that content Roadmap Google has no choice but to deem You a topical Authority in your Niche And that's when the traffic floods in in The next section I'll show you how to
Create a topical Maps so stay tuned next You need to create an outline for each Of your content pieces you do this by Googling your topic keyword for example Google do you need internet for Smart Home open up the first result and look At the H2 and H3 headings on the page See these headings the internet of Things and ecosystems why does your Smart home need your Wi-Fi and the Downsides of relying on Wi-Fi these are All required subtopics to the main Question do you need internet for Smart Home and they should be part of your Outline you also want to look at the Word count to figure out how long your Article needs to be now it's time to Start using an AI content writer and Filling in the blanks between your Outlines heading so far I've used Jasper For this and if you signed up by using The link in the description you'll be Helping to support the channel because You created an outline Jasper already Has a framework to start from just press The button and start filling in the gaps Next you want to do a quick editorial Review of your content AI content tends To make two mistakes grammar and facts Go over your content and check for Repeated words or just straight up Incorrect information lastly it's time To scale you want to hit five articles Per day I have a video coming out soon
That goes over this process Us in Extreme detail so make sure to subscribe So you don't miss it what will be the Impact of more AI on the internet There's definitely a case that can be Made about it lowering the quality of The search results but with people Churning out content so fast even if the Content isn't amazing they're going to Become topical authorities which is the Most powerful ranking factor in itself Which brings me to my next prediction Topical Authority as a Google strategy Will move from a secret strategy that Just a few Pros use to a requirement to Compete on Google if you add a single Article on Smart Homes to your website Don't expect Google to even notice but Once you cover every single smart home Topic Google Now thinks you're a topical Authority and your traffic growth will Be explosive just like this case study I'm showing here there's two reasons Topical Authority will become a 2023 Requirement first is because as you know AI is going to be allowing people to Flood the internet with fast and cheap Content and second is because of the Concept's growing popularity due to Folks like Corey tuckberg and myself who Live and die by it the problem is that Many people think they're doing it right But in actuality they're not creating a Proper topical map that covers all the
Top in the niche I did a consultation For someone who's trying to rank for Best smart home thermostats and just by Running a site colon command on their Competition I was immediately able to See that they were missing dozens of Articles on the topic here's all the Places you should be gathering topics For your map answerthepublic.com Google Auto suggests in the search bar the People also ask section related searches A trust questions report Google's NLP API and most importantly your Competitors site Maps then you want to Use a tool like keyword Cupid to group Your topics into single articles or Separate articles or if you want me to Create a topical map for you you can use My service at leadspring.org topical Dash map Dash service after you start Producing content the next step in the Topical Authority process is smart Interlinking as a general rule link Relevant content together all your smart Home thermostats should link to each Other as opposed to linking thermostats To Smart bulbs and Link more to pages That have a higher traffic priority After you finish here check out my video On how to get SEO traffic without link Building for a more in-depth topical Authority walkthrough Link in the Description my next prediction is about Backlinks backlinks and Link building
Are going to be the key differentiator That determines who will be at the top Of Google since everyone is gunning for Topical Authority backlinks will be the Deciding factor on who wins the fact of The matter is that backlinks never went Away just look at the top three search Results for best sexting websites Although you might be an expert on Sexting I highly doubt that Mashable the Chicago Reader and Riverfront Times are But one thing these sites have going for Them is backlinks despite this recent Quote from search liaison John Mueller Who said that the weight on links will Drop off quote a little bit I just don't See that happening after all if two Websites have similar content how do you Decide which one wins Plus Google has Been really big on the need to establish Eat that's expertise authoritativeness And Trust in this tweet about a Conversation with Gary Ilyas from Google Says that eat is quote largely based on Links here's a breakdown of all the Backlinks I'm focusing on in 2023. 40 of The links I'm building are guest posts These are coming from both in-house Outreach and using vendors like Authority Builders now the 30 of My Links will be link insertions getting Links and existing articles that have Links going to them and I also do that In-house or outsources authority
Builders fifteen percent of the links Will come from help of a reporter out Haro which we build in-house 10 comes From digital PR where we're creating Newsworthy stories and outreaching to Journalists for this I'm using fairy in The Amazing team game at Searchintelligence.co.uk three percent Is coming from business directory Citations which I Outsource to Authority Builders and the remaining two percent Is from link exchanges just answering The Inbox and working out some exchanges With high quality websites that are Already reaching out to me my next 2023 SEO prediction is that parasite SEO will Continue on and be a perfectly viable Strategy at least throughout the year What is Parasite SEO go back to the Search result for best sexting websites And open up the Chicago Reader listing Right up here you see the sponsored tag Meaning that someone paid Chicago Reader Placed this article on their site and Piggyback off their domain authority to The top of Google it's the same thing Here on the Riverfront Times article why Do I think Google is okay with this in August 2022 Google released the helpful Content update in the release notes they Call for things that parasite SEO Clearly can't deal with does your Content demonstrate first-hand Experience and a depth of knowledge at
Sexing does your site have a primary Purpose or Focus these parasite sites Publish any topic your heart desires They also recommend you don't quote Produce lots of content on different Topics in hopes that some might perform Well that's the name of the game with Parasite SEO if the parasite SEO tactics Survived the helpful content update then It's clear it's just not on Google's Radar or the negative impact of what Parasite SEO fails at is completely Offset by its ungodly link Authority Sure I've seen some parasite websites Lose traffic since the update like Riverfront sponsors section here but for Every loser I can find sites like Dallas News that are off to the moon so what Kind of actions can you take here should You pull uh if you can't beat them join Them and start parasite SEO right now Unfortunately if you're competing in the US I think the ship has sailed for Valinor a long time ago most of these Topics have already been covered on These sites and exclusivity deals have Been made however there's always content Gaps you'll always be able to find Keywords that haven't yet been touched By parasite also parasite ideal news Sites haven't been exploited yet in Foreign SEO so the promise line is on Far Away soil the next SEO prediction is That we're gonna get more of these
Specific Niche algorithm updates just a Few years ago Google will release a Handful of core algorithm updates per Year so you only had to crap your pants Every season but just take a look at This list of Google ranking updates June 15 2021 page experience update for Mobile okay that's new December 2021 oh Swell product reviews update just for Affiliates fantastic February 22nd page Experience update for desktop two more Product reviews updates The Helpful Content update in August then a core Product reviews and a Spam update each Of these updates has a different goal And no it's not to give you a heart Attack Google is trying to optimize for Different sections of its algorithm at a Time he is refining his methods he is Evolving And what you've already noticed is that Ninety percent of your gains or your Losses occur on these specific update Dates so what I'm doing now is focusing Particularly on these updates themselves How can I position my website to get Beast mode gains in the next update I Have a video coming out on this exact Topic next month so make sure to Subscribe so you don't miss it the next SEO prediction is that Google is going To award content that gives a fast Answer to the search query last year I Predicted that Google would increase the
Weight of user metrics into their Algorithm this year I'm doubling down on That prediction but specifically the Metric of goal completion Google wants Its users to get their answers as fast As possible especially on mobile in June One of my Facebook group members was Searching on mobile looked at a result Then hit back on his browser he then Found this underneath the result that he Previously visited he found this quick Survey how easy was it to find what you Wanted on this site and in this age of Distraction and attention economy easy Means quick how quick did you find what You wanted so how do you give your Readers quick answers if you're Producing review content give a list of Your top rated products immediately if You're writing informational content Create a key takeaway section to Summarize the answer to the search Question or you can even use special Fonts to highlight your quick answers my Next SEO prediction will come true Whether it kills me or not this channel Will hit 100K subscribers do or die if You want to be part of this journey it Would mean a lot to me if you would Subscribe in turn I promise to continue Putting my heart and soul into Delivering the best free SEO content on The internet