9. Dotcom Secrets – Russell Brunson

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is a fantastic book if you want to acquire insights, see examples, and read stories that will inspire you to develop a successful service online or guide you in transitioning from offline to internet marketing channels.

Let’s think about the cons and pros rapidly:

Pros:

  • DotCom Secrets is free. Get it here.
  • You will get over the shoulder lessons from a successful very affiliate– Russell Brunson.
  • The book is a simple and satisfying read.
  • You will get actionable takeaways that you can utilize to enhance your business immediately.

Cons:

  • It’s not a “how to make money online” book per se.
  • You will need to have some knowledge of internet marketing principles to fully value the book.

If you want to learn from somebody who has really made cash online, Dotcom Secrets is a great resource.

Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll leave from reading this book with actionable takeaways that you can use to enhance your company immediately.

The only drawback is that it’s not a “how to generate income online” book per se– you will require to have some knowledge of internet marketing principles to completely appreciate it.

However overall, Dotcom Secrets is a valuable resource for anybody looking to construct or grow an online organization.

So if you’re all set to learn from one of the masters of Sales Funn, be sure to check out this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my favorite organization books. You may need to read it numerous times to fully understand it. Or just make it your buddy as you tackle your online lifestyle service experiences.

In the intro of the book, Russell Brunson guaranteed to keep the book evergreen for several years to come. The objective is to make it pertinent to both new and sophisticated online entrepreneurs.

How many company books do you still find appropriate in this ever-changing world? Although marketing strategies are continuously changing, the DotCom Secrets book is still incredibly pertinent and useful today.

What Is DotCom Secrets?

The DotCom Secrets book provides a step-by-step process for growing a successful organization– whether online or offline.

DotCom Secrets Review

Although DotCom Secrets was first published in 2015, you’ll discover that the majority of the strategies that Russell discuss are still effective today.

You’ll get a ton of actionable guidance from the book and if you have plans to sell items online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a referral.

Dan Kennedy composed the forward to the DotCom Secrets book. In his exact words:

” In reality, this is a tested playbook for growing your business with effective lead generation and sales/conversion techniques, which can be utilized offline and online.”

This is a powerful and transformative book. DotCom Secrets by Russell Brunson is the best plan if you’re wanting to start an organization or scale an existing organization.

Within the pages of the Dotcom Secrets book, you’ll get a comprehensive plan that guides you on the best foundation for your service. You’ll certainly get results from reading it.

To be truthful, DotCom Secrets seems like a book for developing a sustainable online company only.

Do not be constrained by that due to the fact that the actionable marketing techniques work for both online and offline companies. So you’re in safe hands if you run a brick-and-mortar organization and want to shift to online marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, only you can respond to that concern. If you wish to scale a service or start and follow proven ‘shortcut’ that has actually been evaluated by Russell himself, you ought to check out the DotCom Secrets book.

It’s changing lives and I’ve personally discovered it incredibly valuable on my entrepreneurial journey (I’ve read it several times). I highly suggest the book.

If you ‘d rather play cool and attempt to figure it out by yourself, then DotCom Secrets might not be worth your read. You should consider another book.

DotCom Secrets offers wise insights and methods to:

Existing entrepreneur: If you have not started a service at all or have no service concept, the book might not be relevant to you.

Product owners: If you have an existing item already, then you can discover techniques to double or perhaps triple your sales.

Positive marketers: If you’re willing to take steps that may challenge your concept of organization, then you ought to use DotCom Secrets as a recommendation.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You want to build an organization that stands the test of time. Since you do not have the skillset, tools, and tricks that have actually been evaluated and shown to produce excellent outcomes, you don’t desire to fizzle out.

So whether you’re a newbie who’s just beginning or you’re a professional, DotCom Secrets will walk you through the process of beginning and growing a successful service.

If you currently have a service, utilize the tricks in the book to scale to astounding levels? Aside from earning money, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a relied on and powerful book that provides specific, actionable directions on what you should do to fail-proof your service, how to attract clients, and the secrets to considerably enhance your sales.

If you fail to read DotCom Secrets, you’re still not restricted at all. The only obstacle, however, is that you’ll miss out on the opportunity to quickly grow your existing service or flourish in a competitive market.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some distinctions in between Expert Secrets Both books are relevant to, way of life entrepreneurs, business owners and online marketers– given that they complement each other and provide for starting and growing an effective business.

Professional Secrets vs DotCom Secrets.

DotCom Secrets describes a detailed procedure to effectively structure your company. You get to find out how to provide your message and interact value in such a way that makes individuals wish to pay you.

Specialist Secrets provides actionable examples, illustrations, and stories that help you discover your voice, build a devoted fan base and get paid to share messages that will alter somebody else’s life.

Both books are suggested to entrepreneur who want to end up being more successful in their markets. Entrepreneurs who are developed to see chances in competitors instead of pain.

And lastly in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream consumers (aka getting lots of traffic as the title of the book recommends).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is organized into 5 sections just like Expert Secrets that describes the simple marketing procedures and how to implement them.

Section One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell began the first area of DotCom Secrets with “Ladders and Funnels.” He also reveals five (5) marketing secrets. Let’s go over them:

Secret # 1: The Secret Formula

Initially, you need to have a full understanding of where you desire your service. How does this understanding help your consumers and clients?

This will assist you to serve them better– instead of trying to find out their pain points, how desperate they need services, and what they’re prepared to pay.

In the secret formula, 4 simple questions were detailed in a step-by-step order inside the DotCom Secrets book:

Who are your dream clients?

How do you discover them?

How do you attract them without being aggressive?

What advantage will they obtain from your organization?

You’ll discover answers to these concerns and more in the first trick.

Secret #2: The Value Ladder

Value is crucial when it concerns building a sustainable company. , if there’s no value, customers clients clients will leave.

Customers

That’s why Russell invested a lots of time to dissect the actions that you require to follow to navigate your dream consumer from taking the “bait” (starting point of your ladder) to where they wish to be.

DotCom Secrets Value Ladder

This trick is described as “taking them through your worth ladder.”

When you successfully structure the value ladder, you’ll not just make more cash, you’ll also offer your customers with a more personalized service. They’ll love you for this.

Secret # 3: From A Ladder To A Funnel

This trick is where the magic happens. It’s like a surprise that changes everything you currently learn about growing a lucrative service. You’ll start with constructing out your own sales funnel and the psychology behind a rewarding funnel.

It exceeds the item you’re selling or how they’re priced. There’s a lot more …

You require to have a total worth ladder in place. It’s like your foolproof system for making sales on autopilot. If you don’t have an effective value adder mapped out, you may not be able to develop a high-converting sales funnel.

The sales funnel is very important and has actually altered the way business owners and organizations approach sales online.

It works due to the fact that it takes into account the clients’ behaviors– and moves them through the different actions of your value ladder till they’re all set to purchase your item– voluntarily.

Secret # 4: How To Find Your Dream Customers

You have a target audience. You might not know how to determine or serve them. That’s why knowing how to define your target audience is necessary.

This secret describes where your target audience (i.e., clients who are ready to purchase your product) are investing most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be equipped with the methods that work to get a customer to leave whatever they’re doing and have a look at your page.

Every online entrepreneur needs to learn and master these techniques. Russell makes it simple in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Generating traffic to a landing page or site is a consistent struggle for many people. It’s arguably the most daunting aspect of running a successful online organization.

Do you truly understand how traffic operates in the online marketing space? Russell has the responses if you aren’t confident in your traffic generation proficiency.

He reveals you the very best kind of traffic that you ought to take note of and how it can change your service. The type of traffic consists of:

  • Traffic we control
  • The traffic we don’t control
  • Traffic we own

Area Two: Your Communication Funnel

In this area, Russell digs deeper into the procedures involved in building an audience by leveraging more advanced personal branding methods, the tricks to communicating well with your audience that will lead to a sale.

Make sure you don’t skip this area while checking out DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to developing a positive and appealing character.

Why do you believe men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have enormous followers?

As a business owner, you can’t fail when you finally establish an attractive character. When you’re successful at it, it means you can include more certified clients to your e-mail list and introduce an effective product that people are all set and ready to buy immediately.

In creating that attractive character, Russell Brunson specifies the three components you must keep in check, which is divided into 3 (3) classifications:

  • The Elements
  • The Identity
  • Storylines

DotCom Secrets reveals you how to produce an attractive character using these components and their elements, and identify the best method to interact your fascinating stories that will get the sales can be found in.

Secret # 7: The Soap Opera Sequence

This “secret” originates from the previous part of Dotcom Secrets. It’s everything about creating a bond and a sort of connection between the Attractive Character and the target market via a traffic source we own. Email.

The Soap Opera Sequence consists of a series of email series that help to connect and develop an immediate relationship in between you and the person reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for coming up with the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his great heart likewise shares the EXACT 5 email templates that have helped him to transition into a popular web and an appealing character online marketer.

The Soap Opera Sequence works since it takes advantage of providing value to your customers. This ‘worth’ paired with a tempting open storyline hooks them the minute they read your first email and they’ll look forward to the next one.

The days of dull e-mail sequences are over. Don’t simply delight in daytime soap on TV, it’s time to anecdotally utilize it in your email messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the secret to keeping your subscribers pleased to hear from you every day is using the Seinfeld e-mail format.”

So what’s the Seinfeld format everything about?

DotCom Secrets Seinfeld Sequence

It’s an e-mail design that develops excitement in your readers. It ‘d amuse them and cause them to purchase from you.

It leverages the power of storytelling. This time, you’re being innovative in sharing your life and appropriate stories taking place with/around you– stories they can quickly connect with. You must be purposeful and tactical about it anyways.

You wish to have the ability to lead perfect customers back to your deal. This might look simple but it’s effective!

When you’re sending out Seinfeld e-mails, Russell also supplies great examples and composed templates to speed up the procedure.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section Three: Funnelology

In this section, the strategies and techniques for developing high-converting funnels are gone over in detail, in addition to and what you actually should do to make your funnel work.

Russell covers the basics of a funnel, phases (and sales funnel stages) and the type of landing pages to use, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we discovered the significance of sticking to systems that work. In other words, there’s no requirement to reinvent the wheel.

If you’re a company owner and you’re struggling to break even, there’s a chance that you’re making the above mistake.

This is common with business owners who are simply starting with their sales funnel. They attempt to re-invent the whole automobile. What a terrible course to follow when constructing an organization!

The trick here is leveraging on other people who already have a successful funnel and making your offer to their specific consumers. Watch on the:

  • Demographics
  • Ad copy and copies
  • Traffic sources
  • Offers
  • Landing page

Knowing how to reverse all these aspects to work for you is a priceless gift for your organization. Once you understand how the pieces fit, it’s rather simple.

Secret # 10: Seven Phases Of A Funnel

I’m really grateful that I check out DotCom Secrets a few years ago (and numerous times more because that very first time to fully understand and carry out the strategies in my own online business.

It not just opened my eyes to funnels and how to develop them however also the 7 stages that an ideal customer has to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me much better pertained to terms with this sentence within the DotCom Secrets. It checks out:

The real difference between having a 6-, seven-, and even eight-figure service is whether you understand the stages of a funnel and can successfully generate income from the points along the line.

I learnt more about that there are levels of traffic temperature level and therefore, treating them along the exact same funnel procedure threatens.

This secret alone is essential to producing the right type of page, deal, and traffic that will lead to sales.

There’s likewise the pre-framing idea that you require to totally understand when producing a funnel– specifically if you desire visitors and leads to trust you more. Well, who doesn’t wish to develop trust already?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets exceeds the normal company recommendations. It goes into the specific landing pages you can develop in the 7 building phases that we’ve talked about previously.

You get to see the twenty-three of the most efficient building blocks for your sales funnels.

DotCom Secrets 23 building blocks of a funnel

Smart funnel hackers utilize these foundation at specific times throughout these exact same 4 stages of the funnel:

  • Pre-frame bridge
  • Qualifying subscribers
  • Qualifying purchasers

Recognizing hyperactive buyers for your product or services.

You can choose which you want to start with first and which one to stick to in your market once you’ve comprehended how this works.

Secret # 12: Frontend Vs. Backend Funnels

Picking the ideal kind of funnels can be a struggle even to the advanced marketers. More so, comprehend the funnels that will be served only to qualified purchasers (at the backend).

DotCom Secrets Frontend Vs Backend

This mistake isn’t so obvious– but bypassing it can make a difference in your traffic engagement and sales.

Here Russell lays out the procedure he follows when picking a funnel to utilize on the frontend of his worth ladders, the funnel he utilizes in the consideration stage (the middle), and those utilized for the backend deals.

Secret # 13: The Best Bait

I could not contain this ‘secret’ when I initially read the DotCom Secrets book.

Russell spills all of it out in this area and reveals the secret that made all his books offer millions.

Simply by grabbing your totally free copy of DotCom Secrets and studying the funnel actions, you’ll have a number of “Aha-Moments” that will change your service, especially if you have an item you’re presently offering online (or even offline).

I imply if you can purchase your complimentary copy of DotCom Secrets and study the funnel actions, you’ll comprehend the secret behind these records.

He stresses the power of words and how using a particular WORD can alter your whole business magically. That single word can act as bait.

No matter the industry you run in, what you do, what products you provide, or the business model, this is the part that some of the successful entrepreneurs would conceal from you.

 

Section Four: Funnels And Scripts

The first time I read DotCom Secrets, I could not grasp this section due to the fact that it was unique in its way. I needed to read the book again to comprehend the point that Russell was making.

As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, along with the precise funnel scripts that have actually assisted him to offer millions of each of his products.

These are divided into the Frontend, Middle and Backend Funnels. Surprisingly, you do not have to struggle with these parts due to the fact that there’s a powerful suite of software application you can utilize to automate whatever– ClickFunnels software application.

1. Frontend Funnel: Two-Step– Free Plus Shipping

The Frontend Funnel is very important because it reveals what must take place once you get your visitors onboard your sales funnel.

You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to develop and can benefit eCommerce online marketers or business owners who have Shipping plus complimentary offers.

The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item must be shipped.

On the second page (step-two) of the funnel, the visitor’s credit card details is requested for the shipping and managing charge. As soon as the visitor has actually effectively filled out the 2nd page– the One-time-offer is next.

Naturally, you’re not left alone as there are scripts you will use to make this whole 2-step free shipping funnel reliable. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the exact same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of setting up this offer is to help breakeven and cover the money you invested in advertising or getting the lead.

DotCom Secrets self liquidating offer

Here, Russell Brunson reveals the practical mechanics involved in this kind of funnel. And he likewise presented a special script called the Star, Story, Solution script which helps to push a cold lead towards your items.

You’ll gain access to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll find how to entice visitors and let them keep paying for a longer time.

But you’re not limited in any way– as there are many ways to utilize this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The best webinar is the perfect and likewise the very first funnel for the middle of your worth ladder. It covers everything about hosting high-converting webinars; how to utilize live or recorded discussions to market your products or services on auto-pilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re supplied with the methods and scripts that will make the webinar really “perfect.”.

5. Middle Funnel: Invisible Perfect Webinar.

It’s not FREE!. It’s a more innovative webinar presentation where your objective is to get people to purchase.

You’ll also access the scripts for this updated version of Perfect Webinar.

6. Middle Funnel: Product Launch.

You use the “Product Launch” funnel particularly for launching a new product by sharing a series of videos to provide lots of worth to your visitors.

Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.

These videos will be convincing, helpful, and amusing– thereby causing visitors to do something about it. You’ll find how to effectively structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of offering high-ticket deals utilizing a sophisticated formula and scripts. This funnel is what you need to obtain premium customers if you’re a coach or expert.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section 5: ClickFunnels.

This last section is short however you can learn more by reading my ClickFunnels review.

DotCom Secrets Pros and Cons.

DotCom Secrets is a terrific book if you want to gain insights, see examples, and read stories that will motivate you to develop a successful service online or guide you in transitioning from offline to online marketing channels.

So let’s consider the pros and cons quickly:.

Pros.

DotCom Secrets is free. Get business-building understanding without paying money.

Enhance your business’ importance utilizing the worth ladders and sales funnel methods and scripts.

Get tricks to ending up being a thought leader in your market.

Basic techniques that will work for any company model.

Establish and build relationships rapport with your consumers.

Cons.

You may require to have an existing organization to gain from DotCom Secrets (although it can certainly benefit you if you’re simply starting out in addition to long as you implement the info).

The book is ideal for companies that utilize online marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

DotCom Secrets is FREE when you get it from the official website. You just have to pay for shipping/handling– $7.95 if you’re based within the US or $14.95 for worldwide.

There you have it, the Free Plus Shipping offer we talked about previously. As you can see, Russell is a master at implementing what he teaches.

If you prefer to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.

DotCom Secrets Free Book.

Thanks to Russell for offering the book free from his website (you simply spend for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a package of actionable strategies and tricks for starting and growing a business.

You’ll come across a lot of aha minutes while going through the areas. You’re directed on how to incorporate the idea into my own company.

DotCom Secrets is a playbook. You may need to read it several times to get the ‘secrets’ into your head and service. You don’t have to if you have a strong IQ, which I’m sure you do!

All in all, if you’re selling services or products online, I highly recommend that you get a copy of DotCom Secrets totally free.

>>Click Here To Get Your Copy Of Dotcom Secrets<<