9 Key Takeaways from My First Impressions of Google SGE

Posted on by Tommy Lee

Google SGE is an innovative and ground-breaking platform that has transformed the world of SEO. As someone who has recently explored this platform for the first time, I have gained several insights that I believe are worth sharing. In this blog post, I will be discussing the nine key takeaways that I have acquired from my experiences with Google SGE. Whether you are a seasoned SEO professional or a beginner looking to get your feet wet in the field, this post will equip you with valuable knowledge that will enable you to stay ahead of the curve. So without further ado, let’s dive right in!

Introduction

Google has been making significant changes in its search algorithms recently to deliver more relevant results to users. One such change is the introduction of ‘Search Generated Experience’ (SGE), which is expected to revolutionize the way users interact with search results. In this article, we’ll explore my first impressions of Google SGE after taking a few video tests.

My First Impressions of Google SGE: Key Takeaways

  1. AI-Generated Answers: The most significant change that comes with Google SGE is AI-generated answers to users’ search queries. It takes 8 to 12 seconds for the AI answer to pop up after the search query is input. However, not all queries generate an AI answer; they are selective.

  2. SGE AI Answers vs. Featured Snippets: While AI-generated answers may show up more often, featured snippets and ‘People Also Ask’ options are still present in Google search.

  3. Small Publishers in Advantage: Small publishers may have a better chance to show up in the AI snippets frequently. This presents an excellent opportunity for smaller publishers to display their content in search results.

  4. Attribution and Links: One concern with AI-generated answers is that they may sometimes use content from websites without attribution or link. With no attributed source of the answer, plagiarism concerns increase, and more people might consider it as a potential copyright issue.

  5. Different Size of AI Snippets: The size of text used in AI-generated snippets is not always the same as the top-ranking sites. This presents a challenge to publishers who optimize content for the specific size used in standard featured snippets.

  6. Interrogative Phrases: When using interrogative phrases (questions), the AI-generated answer may sometimes appear on a search result page before the website ranking higher in the first place.

  7. Google’s video test for SGE: Google has released a video test that shows how AI-generated search queries would lead to more personalized search results. With SGE enabled, the video explains how users get an interactive search experience that caters to their needs depending on the queries inputted.

  8. Advancements in Personalization: With more data being fed to the AI and Google utilizing machine learning, search results are becoming more personalized than ever. Users can expect to receive more customized results based on their search history and recent events in their lives.

  9. AI-generated answers are not perfect: Although AI-generated answers promise to revolutionize search, they are still not perfect. There are instances when the answer is not coherent or complete, leaving the user with more questions.

Conclusion

Google’s Search Generated Experience represents a significant change in how search results are presented to users. With AI-generated answers, search results are more personalized and relevant, offering users more targeted information. However, there are still some concerns surrounding plagiarism concerns and the attribution of answers. Nevertheless, SGE represents a significant technological leap forward in the search experience.

FAQs After The Conclusion

  1. How often do AI-generated answers pop up in search results?

Ans. Not all search queries generate an AI answer. So, it is selective.

  1. Can small publishers take advantage of AI-generated snippets?

Ans. Yes, small publishers may have a better chance of showing up in AI-generated snippets.

  1. Will AI-generated answers replace featured snippets?

Ans. No, featured snippets and ‘People Also Ask’ options are still present in Google search.

  1. Are AI-generated answers plagiarizing content from websites?

Ans. There are concerns that AI-generated answers may sometimes use content from websites without attribution or link.

  1. Is the size of text used in AI-generated snippets the same as for top-ranking sites?

Ans. The size of text used in AI-generated snippets is not always the same as top-ranking sites.

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