Dotcom Secrets is a fantastic book if you want to acquire insights, see examples, and check out stories that will inspire you to build an effective organization online or guide you in transitioning from offline to online marketing channels.
Let’s think about the pros and cons quickly:
- DotCom Secrets is totally free. Get it here.
- You will get over the shoulder lessons from an effective very affiliate– Russell Brunson.
- The book is a satisfying and easy read.
- You will get actionable takeaways that you can utilize to improve your organization right away.
- It’s not a “how to earn money online” book per se.
- You will require to have some understanding of online marketing principles to fully value the book.
If you want to learn from someone who has really made money online, Dotcom Secrets is an excellent resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can use to improve your service immediately.
The only downside is that it’s not a “how to make money online” book per se– you will require to have some understanding of online marketing concepts to fully value it.
Overall, Dotcom Secrets is an important resource for anyone looking to construct or grow an online company.
If you’re ready to find out from one of the masters of Sales Funn, be sure to examine out this book today!
DotCom Secrets Book
It’s one of my favorite company books. You might have to read it numerous times to fully understand it. Or just make it your companion as you set about your online way of life company experiences.
In the intro of the book, Russell Brunson assured to keep the book evergreen for several years to come. The goal is to make it relevant to both new and sophisticated online business owners.
The number of organization books do you still find pertinent in this ever-changing world? Even though marketing methods are constantly altering, the DotCom Secrets book is still exceptionally appropriate and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book provides a detailed procedure for growing an effective company– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first released in 2015, you’ll discover that most of the methods that Russell talks about are still effective today.
You’ll get a lots of actionable suggestions from the book and if you have plans to offer products online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his specific words:
” In reality, this is a tested playbook for growing your business with efficient lead generation and sales/conversion approaches, which can be used offline and online.”
This is a powerful and transformative book. DotCom Secrets by Russell Brunson is the perfect plan if you’re wanting to begin an organization or scale an existing organization.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive plan that guides you on the ideal foundation for your service. You’ll absolutely get results from reading it.
To be honest, DotCom Secrets sounds like a book for developing a sustainable online service only.
Do not be constrained by that due to the fact that the actionable marketing strategies work for both online and offline businesses. You’re in safe hands if you run a brick-and-mortar service and desire to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can answer that concern. If you want to begin or scale a service and follow proven ‘shortcut’ that has actually been tested by Russell himself, you must read the DotCom Secrets book.
It’s changing lives and I’ve personally found it super valuable on my entrepreneurial journey (I’ve read it numerous times). I extremely suggest the book.
DotCom Secrets may not be worth your read if you ‘d rather play cool and try to figure it out by yourself. You ought to think about another book.
Although, DotCom Secrets offers wise insights and techniques to:
Existing business owners: If you haven’t started a service at all or have no business idea, the book might not be relevant to you.
Product owners: If you have an existing item already, then you can learn strategies to double and even triple your sales.
Confident marketers: If you’re willing to take actions that might challenge your concept of service, then you must utilize DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to develop a service that stands the test of time. Due to the fact that you do not have the skillset, tools, and tricks that have actually been tested and proven to produce excellent results, you don’t want to fizzle out.
So whether you’re a newbie who’s simply getting going or you’re a specialist, DotCom Secrets will walk you through the process of beginning and growing a rewarding organization.
If you currently have a service, utilize the tricks in the book to scale to unbelievable levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and effective book that supplies particular, actionable directions on what you need to do to fail-proof your business, how to draw in customers, and the secrets to substantially boost your sales.
If you fail to read DotCom Secrets, you’re still not restricted at all. The only challenge, though, is that you’ll miss the opportunity to quickly grow your existing business or flourish in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions between Expert Secrets Both books are relevant to, lifestyle entrepreneurs, entrepreneur and online marketers– considering that they match each other and attend to starting and growing a successful company.
Expert Secrets vs DotCom Secrets.
DotCom Secrets details a step-by-step procedure to efficiently structure your company. You get to learn how to deliver your message and interact worth in a way that makes individuals wish to pay you.
Specialist Secrets provides actionable examples, illustrations, and stories that help you find your voice, construct a devoted fan base and earn money to share messages that will change another person’s life.
Both books are recommended to business owners who wish to end up being more successful in their markets. Entrepreneurs who are built to see chances in competitors instead of pain.
In Russell’s 3rd and brand name brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream consumers (aka getting heaps of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 sections similar to Expert Secrets that lays out the easy marketing procedures and how to implement them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the first area of DotCom Secrets with “Ladders and Funnels.” He likewise exposes 5 (5) marketing secrets. Let’s review them:
Secret # 1: The Secret Formula
You require to have a full understanding of where you want your organization. How does this understanding assist your clients and consumers?
This will assist you to serve them better– instead of searching for out their pain points, how desperate they need services, and what they’re prepared to pay.
In the secret formula, 4 simple concerns were detailed in a step-by-step order inside the DotCom Secrets book:
Who are your dream customers?
How do you find them?
How do you attract them without being pushy?
What benefit will they receive from your company?
You’ll discover answers to these concerns and more in the very first trick.
Secret #2: The Value Ladder
Value is key when it pertains to building a sustainable company. If there’s no value, customers and customers will leave.
That’s why Russell invested a ton of time to dissect the steps that you need to follow to navigate your dream consumer from taking the “bait” (starting point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This secret is referred to as “taking them through your worth ladder.”
When you effectively structure the worth ladder, you’ll not just make more money, you’ll also supply your customers with a more personalized solution. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic takes place. It’s like an epiphany that changes whatever you currently understand about growing a successful organization. You’ll get going with developing out your own sales funnel and the psychology behind a lucrative funnel.
There’s a lot more …
You need to require a complete value total in place. You might not be able to construct a high-converting sales funnel if you do not have an effective worth adder mapped out.
The sales funnel is essential and has actually changed the way entrepreneurs and services approach sales online.
It works due to the fact that it takes into account the customers’ behaviors– and moves them through the different steps of your value ladder until they’re all set to purchase your item– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target market. You might not understand how to recognize or serve them. That’s why understanding how to specify your target market is necessary.
This secret details where your target market (i.e., consumers who are ready to buy your product) are investing most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the strategies that work to get a client to leave whatever they’re doing and check out your page.
Every online entrepreneur requires to find out and master these techniques. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or site is a constant battle for most people. It’s perhaps the most difficult element of running a successful online organization.
Do you actually comprehend how traffic works in the online marketing space? If you aren’t positive in your traffic generation proficiency, Russell has the answers.
He shows you the very best type of traffic that you must pay attention to and how it can change your company. The type of traffic consists of:
- Traffic we manage
- The traffic we don’t manage
- Traffic we own
Section Two: Your Communication Funnel
In this section, Russell digs deeper into the processes associated with developing an audience by leveraging advanced personal branding tactics, the tricks to communicating well with your audience that will result in a sale.
Make sure you don’t avoid this section while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a positive and appealing character.
Why do you think guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have enormous fans?
As a company owner, you can’t fail when you lastly establish an attractive character. When you’re effective at it, it indicates you can add more certified customers to your e-mail list and introduce an effective item that people are willing and prepared to acquire right now.
In developing that appealing character, Russell Brunson defines the three parts you need to keep in check, which is split into three (3) categories:
- The Elements
- The Identity
DotCom Secrets reveals you how to create an attractive character using these elements and their components, and identify the very best method to interact your captivating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about developing a bond and a sort of relationship between the Attractive Character and the target audience via a traffic source we own. Email.
The Soap Opera Sequence consists of a series of email series that assist to connect and establish an immediate relationship between you and the individual reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart also shares the EXACT five e-mail templates that have assisted him to shift into an Attractive Character and a desired web online marketer.
The Soap Opera Sequence works due to the fact that it capitalizes on offering worth to your subscribers. This ‘worth’ combined with an alluring open story hooks them the moment they read your first email and they’ll anticipate the next one.
The days of dull email sequences are over. Do not simply take pleasure in soap opera on television, it’s time to anecdotally utilize it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your subscribers pleased to hear from you every day is using the Seinfeld e-mail format.”
So what’s the Seinfeld format everything about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail style that develops excitement in your readers. It ‘d entertain them and trigger them to purchase from you.
It leverages the power of storytelling. But this time, you’re being creative in sharing your life and relevant stories happening with/around you– stories they can quickly connect with. You need to be tactical and purposeful about it anyways.
You want to have the ability to lead perfect customers back to your offer. This might look easy however it’s effective!
When you’re sending Seinfeld emails, Russell also supplies excellent examples and composed templates to speed up the process.
Section Three: Funnelology
In this section, the techniques and tactics for developing high-converting funnels are discussed in detail, in addition to and what you truly need to do to make your funnel work.
Russell covers the basics of a funnel, phases (and sales funnel phases) and the kind of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the value of sticking to systems that work. In other words, there’s no requirement to transform the wheel.
There’s a possibility that you’re making the above mistake if you’re a business owner and you’re struggling to break even.
This is common with entrepreneurs who are simply starting with their sales funnel. They try to re-invent the whole automobile. When building a business, what an awful path to follow!
The secret here is leveraging on other people who currently have a successful funnel and making your offer to their precise consumers. Keep an eye on the:
- Ad copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these components to work for you is an invaluable present for your company. Once you comprehend how the pieces fit, it’s quite easy.
Secret # 10: Seven Phases Of A Funnel
I’m very thankful that I check out DotCom Secrets a couple of years ago (and several times more because that very first time to fully comprehend and carry out the strategies in my own online service.
It not just opened my eyes to funnels and how to build them however likewise the 7 stages that a perfect consumer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better concerned terms with this sentence within the DotCom Secrets. It checks out:
The real difference between having a six-, 7-, or even eight-figure company is whether you understand the phases of a funnel and can effectively generate income from the points along the line.
I was familiar with that there are levels of traffic temperature level and for that reason, treating them along the exact same funnel process is dangerous.
This trick alone is fundamental to producing the best type of page, deal, and traffic that will cause sales.
There’s likewise the pre-framing idea that you require to fully understand when creating a funnel– specifically if you desire visitors and causes trust you more. Well, who does not wish to develop trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the common service advice. It goes into the specific landing pages you can develop in the 7 building phases that we’ve discussed previously.
You get to see the twenty-three of the most efficient building blocks for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers utilize these building blocks at particular times during these same four stages of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying purchasers
Recognizing hyperactive buyers for your products and services.
When you’ve understood how this works, you can decide which you wish to begin with very first and which one to stick to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the ideal type of funnels can be a struggle even to the more advanced marketers. More so, understand the funnels that will be served just to qualified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so obvious– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell describes the procedure he follows when selecting a funnel to utilize on the frontend of his worth ladders, the funnel he utilizes in the consideration stage (the middle), and those utilized for the backend offers.
Secret # 13: The Best Bait
I couldn’t include this ‘secret’ when I initially read the DotCom Secrets book.
Russell spills it all out in this section and exposes the trick that made all his books offer millions.
Simply by grabbing your totally free copy of DotCom Secrets and studying the funnel steps, you’ll have numerous “Aha-Moments” that will alter your business, specifically if you have an item you’re presently selling online (and even offline).
I indicate if you can purchase your free copy of DotCom Secrets and study the funnel steps, you’ll comprehend the secret behind these records.
He stresses the power of words and how using a certain WORD can alter your entire organization amazingly. That single word can act as bait.
Despite the industry you run in, what you do, what products you use, or business model, this is the part that some of the successful business owners would hide from you.
Area Four: Scripts and funnels
The very first time I check out DotCom Secrets, I couldn’t grasp this area because it was distinct in its way. I had to read the book again to comprehend the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, in addition to the exact funnel scripts that have assisted him to sell millions of each of his items.
These are split into the Frontend, Middle and Backend Funnels. Remarkably, you do not need to struggle with these parts due to the fact that there’s an effective suite of software application you can utilize to automate whatever– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is very important because it shows what must occur once you get your visitors onboard your sales funnel.
You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to develop and can benefit eCommerce online marketers or entrepreneurs who have Shipping plus totally free offers.
The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item must be shipped.
On the 2nd page (step-two) of the funnel, the visitor’s credit card info is requested for the shipping and managing charge. When the visitor has successfully submitted the second page– the One-time-offer is next.
Naturally, you’re not left alone as there are scripts you will use to make this whole 2-step free shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of establishing this offer is to assist breakeven and cover the cash you invested in advertising or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson shows the useful mechanics associated with this kind of funnel. And he likewise presented a special script called the Star, Story, Solution script which assists to push a cold lead towards your items.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to attract visitors and let them keep spending for a longer time.
You’re not limited in any method– as there are many ways to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the best and also the first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to use live or recorded presentations to market your services or products on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the methods and scripts that will make the webinar genuinely “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more advanced webinar discussion where your goal is to get people to purchase.
You’ll likewise access the scripts for this updated version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel particularly for introducing a brand-new product by sharing a series of videos to provide lots of worth to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be convincing, practical, and entertaining– thus causing visitors to act. You’ll find how to correctly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket offers using a sophisticated formula and scripts. If you’re a coach or expert, this funnel is what you require to acquire premium clients.
Area 5: ClickFunnels.
This last area is short however you can find out more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is a fantastic book if you wish to acquire insights, see examples, and check out stories that will inspire you to develop an effective organization online or guide you in transitioning from offline to internet marketing channels.
So let’s think about the benefits and drawbacks quickly:.
DotCom Secrets is free. Get business-building knowledge without paying cash.
Enhance your business’ relevance utilizing the value ladders and sales funnel methods and scripts.
Get secrets to becoming a thought leader in your industry.
Simple strategies that will work for any organization model.
Build relationships and establish connection with your customers.
You may require to have an existing company to benefit from DotCom Secrets (although it can definitely benefit you if you’re just starting out in addition to long as you carry out the info).
The book is perfect for services that leverage online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the official website, DotCom Secrets is FREE. You just have to pay for shipping/handling– $7.95 if you’re based within the United States or $14.95 for worldwide.
There you have it, the Free Plus Shipping deal we went over previously. As you can see, Russell is a master at implementing what he teaches.
If you prefer to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for using the book devoid of his website (you just pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable strategies and tricks for growing a service and beginning.
You’ll discover a lot of aha moments while going through the areas. More notably, you’re assisted on how to include the concept into my own business.
DotCom Secrets is a playbook. You might need to read it multiple times to get the ‘tricks’ into your head and business. However you do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering services or products online, I highly recommend that you get a copy of DotCom Secrets free of charge.