Dotcom Secrets is a fantastic book if you wish to get insights, see examples, and check out stories that will inspire you to construct a successful service online or guide you in transitioning from offline to online marketing channels.
Let’s consider the cons and pros rapidly:
- DotCom Secrets is free. Get it here.
- You will overcome the shoulder lessons from an effective extremely affiliate– Russell Brunson.
- The book is a easy and pleasurable read.
- You will get actionable takeaways that you can utilize to enhance your company right away.
- It’s not a “how to earn money online” book per se.
- You will need to have some understanding of internet marketing principles to fully value the book.
Dotcom Secrets is an excellent resource if you want to learn from someone who has in fact earned money online.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can utilize to improve your company instantly.
The only downside is that it’s not a “how to earn money online” book per se– you will require to have some knowledge of online marketing concepts to totally appreciate it.
But in general, Dotcom Secrets is a valuable resource for anybody aiming to build or grow an online business.
So if you’re prepared to gain from among the masters of Sales Funn, make certain to take a look at this book today!
DotCom Secrets Book
It’s one of my preferred business books. You might need to read it multiple times to fully grasp it. Or simply make it your companion as you go about your online way of life organization experiences.
In the intro of the book, Russell Brunson promised to keep the book evergreen for several years to come. The objective is to make it appropriate to both advanced and brand-new online entrepreneurs.
The number of organization books do you still find appropriate in this ever-changing world? Although marketing techniques are constantly changing, the DotCom Secrets book is still exceptionally relevant and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book provides a step-by-step process for growing an effective service– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first published in 2015, you’ll find that the majority of the techniques that Russell speak about are still effective today.
You’ll get a lots of actionable recommendations from the book and if you have plans to sell items online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his specific words:
” In reality, this is a tested playbook for growing your company with efficient lead generation and sales/conversion methods, which can be utilized offline and online.”
This is a transformative and effective book. DotCom Secrets by Russell Brunson is the perfect road map if you’re looking to start an organization or scale an existing service.
Within the pages of the Dotcom Secrets book, you’ll get a detailed strategy that guides you on the best building blocks for your business. You’ll absolutely get arise from reading it.
To be sincere, DotCom Secrets seems like a book for constructing a sustainable online business just.
Do not be constrained by that since the actionable marketing strategies work for both online and offline services. You’re in safe hands if you run a brick-and-mortar company and want to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can address that question. If you wish to start or scale a company and follow proven ‘shortcut’ that has been evaluated by Russell himself, you must read the DotCom Secrets book.
It’s changing lives and I’ve personally found it incredibly important on my entrepreneurial journey (I’ve read it a number of times). I extremely advise the book.
DotCom Secrets may not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You should consider another book.
DotCom Secrets offers smart insights and methods to:
Existing entrepreneur: If you have not started a business at all or have no service idea, the book might not relate to you.
Item owners: If you have an existing item already, then you can discover techniques to double and even triple your sales.
Positive online marketers: If you’re prepared to take actions that may challenge your concept of business, then you ought to use DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to construct a company that stands the test of time. Since you do not have the skillset, tools, and tricks that have been evaluated and shown to produce terrific results, you don’t desire to fizzle out.
So whether you’re a newbie who’s just getting started or you’re an expert, DotCom Secrets will stroll you through the procedure of beginning and growing a rewarding organization.
If you currently have a company, utilize the secrets in the book to scale to amazing levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and powerful book that provides particular, actionable instructions on what you need to do to fail-proof your service, how to draw in clients, and the tricks to substantially enhance your sales.
You’re still not restricted at all if you stop working to check out DotCom Secrets. The only challenge, however, is that you’ll miss out on the chance to quickly grow your existing business or grow in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions between Expert Secrets Both books are relevant to, lifestyle entrepreneurs, entrepreneur and online marketers– since they complement each other and attend to starting and growing a successful organization.
Expert Secrets vs DotCom Secrets.
DotCom Secrets outlines a detailed process to efficiently structure your service. You get to discover how to provide your message and interact worth in such a way that makes people want to pay you.
Expert Secrets provides actionable examples, illustrations, and stories that assist you discover your voice, build a faithful fan base and make money to share messages that will change another person’s life.
Both books are advised to company owner who wish to become more successful in their markets. Business owners who are built to see chances in competition instead of pain.
In Russell’s 3rd and brand name new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream clients (aka getting heaps of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 sections just like Expert Secrets that outlines the simple marketing procedures and how to implement them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the first section of DotCom Secrets with “Ladders and Funnels.” He also reveals 5 (5) marketing tricks. Let’s review them:
Secret # 1: The Secret Formula
First, you require to have a complete understanding of where you want your service. How does this understanding assist your clients and customers?
This will help you to serve them much better– instead of trying to find out their discomfort points, how desperate they require options, and what they’re ready to pay.
In the secret formula, four basic questions were detailed in a step-by-step order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being aggressive?
What benefit will they obtain from your service?
You’ll discover answers to these questions and more in the first secret.
Secret #2: The Value Ladder
When it comes to building a sustainable company, value is essential. , if there’s no worth, clients consumers customers customers leave.
That’s why Russell invested a ton of time to dissect the actions that you need to follow to navigate your dream client from taking the “bait” (starting point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This secret is referred to as “taking them through your worth ladder.”
When you successfully structure the worth ladder, you’ll not just make more cash, you’ll likewise supply your customers with a more tailored option. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic takes place. It’s like a surprise that changes everything you currently understand about growing a profitable business. You’ll get going with developing out your own sales funnel and the psychology behind a successful funnel.
It goes beyond the item you’re selling or how they’re priced. There’s a lot more …
You need to have a complete worth ladder in place. It’s like your infallible system for making sales on auto-pilot. If you don’t have an effective worth adder mapped out, you might not be able to develop a high-converting sales funnel.
The sales funnel is important and has altered the method entrepreneurs and businesses approach sales online.
It works because it takes into consideration the customers’ behaviors– and moves them through the different steps of your worth ladder up until they’re prepared to buy your product– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target market. Sadly, you might not know how to determine or serve them. That’s why knowing how to define your target market is important.
This secret lays out where your target market (i.e., consumers who are ready to purchase your item) are investing the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the methods that work to get a client to leave whatever they’re doing and have a look at your page.
Every online entrepreneur needs to learn and master these methods. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or website is a constant battle for most people. It’s probably the most overwhelming aspect of running an effective online company.
Do you actually understand how traffic operates in the internet marketing area? If you aren’t positive in your traffic generation know-how, Russell has the answers.
He shows you the best type of traffic that you must take notice of and how it can transform your service. The kind of traffic includes:
- Traffic we control
- The traffic we do not control
- Traffic we own
Area Two: Your Communication Funnel
In this section, Russell digs deeper into the processes associated with developing an audience by leveraging advanced personal branding strategies, the secrets to communicating well with your audience that will cause a sale.
Make sure you do not avoid this section while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a appealing and positive character.
Why do you believe guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have massive fans?
As a company owner, you can’t fail when you lastly develop an attractive character. When you’re effective at it, it implies you can add more competent consumers to your e-mail list and launch a successful item that people are ready and willing to buy right away.
In producing that appealing character, Russell Brunson specifies the three components you must keep in check, which is split into three (3) categories:
- The Elements
- The Identity
DotCom Secrets reveals you how to produce an attractive character utilizing these elements and their components, and identify the best way to communicate your fascinating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s everything about producing a bond and a sort of relationship between the Attractive Character and the target audience through a traffic source we own. Email.
The Soap Opera Sequence consists of a series of email series that help to connect and develop an immediate relationship between you and the individual reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart likewise shares the EXACT five email templates that have actually helped him to shift into an in-demand internet and an appealing character marketer.
The Soap Opera Sequence works since it takes advantage of giving worth to your customers. This ‘value’ combined with a tempting open storyline hooks them the minute they read your first email and they’ll eagerly anticipate the next one.
The days of uninteresting email series are over. Don’t simply enjoy soap opera on TV, it’s time to anecdotally use it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your subscribers delighted to hear from you every day is utilizing the Seinfeld e-mail format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email style that develops excitement in your readers. It ‘d amuse them and trigger them to purchase from you.
It leverages the power of storytelling. However this time, you’re being creative in sharing your life and appropriate stories taking place with/around you– stories they can quickly connect with. You must be purposeful and strategic about it anyways.
You wish to have the ability to lead perfect consumers back to your offer. This may look basic however it’s effective nevertheless!
When you’re sending out Seinfeld emails, Russell also supplies good examples and composed design templates to speed up the procedure.
Area Three: Funnelology
In this area, the techniques and strategies for building high-converting funnels are discussed in detail, in addition to and what you truly ought to do to make your funnel work.
Russell covers the basics of a funnel, stages (and sales funnel stages) and the kind of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we learned the importance of sticking to systems that work. In other words, there’s no requirement to transform the wheel.
There’s a chance that you’re making the above error if you’re a business owner and you’re struggling to break even.
This prevails with business owners who are just starting with their sales funnel. They attempt to re-invent the entire automobile. When constructing a business, what an awful course to follow!
The secret here is leveraging on other people who currently have a successful funnel and making your offer to their exact consumers. Watch on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these components to work for you is a priceless gift for your organization. It’s rather easy once you comprehend how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m extremely grateful that I read DotCom Secrets a few years ago (and several times more because that first time to completely understand and implement the methods in my own online company.
It not only opened my eyes to funnels and how to construct them however also the seven phases that an ideal customer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better come to terms with this sentence within the DotCom Secrets. It checks out:
The real difference in between having a 6-, seven-, or even eight-figure business is whether you understand the stages of a funnel and can effectively monetize the points along the line.
I learnt more about that there are levels of traffic temperature and therefore, treating them along the exact same funnel process threatens.
This secret alone is fundamental to developing the right kind of page, offer, and traffic that will lead to sales.
When creating a funnel– especially if you want visitors and leads to trust you more, there’s likewise the pre-framing idea that you require to totally understand. Well, who does not wish to develop trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the common service suggestions. It goes into the specific landing pages you can develop in the 7 building phases that we’ve discussed previously.
You get to see the twenty-three of the most efficient foundation for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers utilize these foundation at specific times during these exact same 4 phases of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying buyers
Identifying hyperactive purchasers for your product or services.
Once you’ve comprehended how this works, you can choose which you wish to begin with first and which one to adhere to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the ideal type of funnels can be a struggle even to the more advanced online marketers. More so, understand the funnels that will be served only to qualified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so apparent– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell outlines the procedure he follows when choosing a funnel to utilize on the frontend of his worth ladders, the funnel he uses in the consideration phase (the middle), and those utilized for the backend offers.
Secret # 13: The Best Bait
I could not contain this ‘secret’ when I first read the DotCom Secrets book.
Russell spills it all out in this area and reveals the trick that made all his books offer millions.
Simply by grabbing your free copy of DotCom Secrets and studying the funnel actions, you’ll have a number of “Aha-Moments” that will alter your organization, specifically if you have an item you’re presently selling online (and even offline).
I mean if you can order your free copy of DotCom Secrets and study the funnel steps, you’ll comprehend the trick behind these records.
He emphasizes the power of words and how using a particular WORD can alter your whole organization magically. That single word can function as bait.
Despite the market you operate in, what you do, what products you provide, or business design, this is the part that some of the effective business owners would hide from you.
Area Four: Scripts and funnels
The very first time I check out DotCom Secrets, I could not understand this area due to the fact that it was distinct in its way. I had to check out the book again to comprehend the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, along with the specific funnel scripts that have assisted him to offer countless each of his items.
These are divided into the Frontend, Middle and Backend Funnels. Remarkably, you don’t have to battle with these parts due to the fact that there’s an effective suite of software application you can utilize to automate everything– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is necessary because it shows what must happen when you get your visitors onboard your sales funnel.
You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to construct and can benefit eCommerce business owners or online marketers who have Shipping plus totally free deals.
The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item needs to be delivered.
On the 2nd page (step-two) of the funnel, the visitor’s credit card information is requested for the shipping and handling charge. Once the visitor has actually effectively submitted the second page– the One-time-offer is next.
Naturally, you’re not left alone as there are scripts you will use to make this entire 2-step totally free shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of establishing this deal is to help breakeven and cover the money you spent on marketing or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson shows the practical mechanics involved in this type of funnel. And he likewise introduced a special script called the Star, Story, Solution script which assists to push a cold lead towards your products.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to entice visitors and let them keep paying for a longer time.
However you’re not limited in any way– as there are many ways to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the best and likewise the very first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to use documented or live discussions to market your products or services on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the techniques and scripts that will make the webinar truly “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little bit various. It’s not FREE!. It’s a more advanced webinar presentation where your objective is to get people to buy. But it’s “undetectable”– which suggests there’s no aggressive or deception included.
You’ll likewise access the scripts for this upgraded variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel particularly for introducing a brand-new product by sharing a series of videos to supply tons of value to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be convincing, useful, and entertaining– consequently triggering visitors to take actions. You’ll discover how to correctly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket offers using a sophisticated formula and scripts. This funnel is what you need to get premium customers if you’re a coach or consultant.
Area 5: ClickFunnels.
This last area is short but you can learn more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is an excellent book if you wish to gain insights, see examples, and read stories that will inspire you to construct an effective business online or guide you in transitioning from offline to online marketing channels.
So let’s think about the cons and pros rapidly:.
DotCom Secrets is free. Get business-building knowledge without paying money.
Improve your company’ significance utilizing the worth ladders and sales funnel methods and scripts.
Get tricks to ending up being a thought leader in your industry.
Simple techniques that will work for any company design.
Establish and develop relationships connection with your consumers.
You might require to have an existing business to benefit from DotCom Secrets (although it can certainly benefit you if you’re just starting out in addition to long as you carry out the details).
The book is perfect for services that utilize internet marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the main site, DotCom Secrets is FREE. If you’re based within the United States or $14.95 for international, you just have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping offer we discussed previously. As you can see, Russell is a master at executing what he teaches.
You can get the paperback format for $14.80 if you choose to purchase DotCom Secrets from Amazon. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for offering the book free from his website (you just pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable strategies and tricks for beginning and growing an organization.
You’ll encounter a lot of aha moments while going through the areas. More importantly, you’re guided on how to include the idea into my own service.
DotCom Secrets is a playbook. You might have to read it multiple times to get the ‘secrets’ into your head and organization. You do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling service or products online, I highly suggest that you get a copy of DotCom Secrets for FREE.