In this video you’re going to get an Insider look at a 280 000 monthly Traffic blog my ultimate goal is to sell This blog for 5 million so you can Imagine i’m doing everything i can to Squeeze out every penny you’re going to See a detailed breakdown of the blog’s Monetization including affiliate Marketing display ads and many outside The box strategies as well now let me Forewarn you by the end of this video I’m just being honest you’re going to Love me and you’re going to hate me You’re going to love me for all the data And the knowledge bombs i’m about to Drop and you’re going to hate me for all The work you’re going to want to do to Level up your blog i can live with that If you can let’s take a look at the blog First off it’s in the health niche we’re Covering topics like diet fitness and Supplements the health niche is Considered a ymyl niche which stands for Your money or life google treats ymyl Sites differently as content in the Space has a bigger impact on well your Life that makes this niche a bit more Challenging but at the same time rewards Are greater pro tip health wealth and Relationship categories bring in a lot More money than other niches why because Buyer intent increases the more people Care about a given topic health wealth And relationships these are important to
Anyone that breathes now for this Particular site i’ll reveal the numbers Later but the blog makes mid five Figures a month last year it generated 252 thousand dollars and this year is Predicted to make a total of 682 Thousand dollars in terms of traffic According to analytics 285 000 sessions Also known as page views came in the Last 30 days here’s what the traffic Growth looks like since i acquired the Blog growth was coming along fine in the Initial stages until december 2020 when The blog started to tank i’ve talked About my theory on what happened with The december 2020 core algorithm update In other videos in a nutshell had to do With the type of content you’re writing On your site i’ll touch upon this later But anyways after we figured out what The issue was you can see the growth has Been nice and steady recently hitting 10 000 visitors per day let’s start to get Into some of the seo factors that drove This growth if i run a site colon Command on the domain name in google This will show me that there’s 1570 pages indexed in google that means Google knows these pages exist not all Of them are actually monetized remember You need a home page contact page and Other miscellaneous pages but i think It’s fair to say that there’s at least 1500 pages of real content 68 of that
Content is informational content Informational content answers questions Like how to get big biceps to impress Girls the remaining 32 is commercialized Content namely reviews of affiliated Products both are monetized in different Ways as we’ll see shortly to add it’s Important to keep a balanced ratio of Informational and commercial content in Order to keep google happy publishing Content has and will always be a huge Part of the growth game in a typical Month we’re publishing 90 pieces of Content that’s three posts per day and We can get into what it takes to publish Three blog posts per day but that’s Beyond the scope of this video but it’s An important topic and i’ll cover it Later so make sure to subscribe next Let’s take a look at backlinks according To hrs the blog has a domain rating of 66. this is a measure of the overall Link authority of the blog relatively Speaking 66 is pretty damn good it’s not The new york times that’s for sure but It’s definitely got more authority than A typical blog to get there took about 4 600 referring domains that’s over four And a half thousand links To be clear we built about 500 to 600 The rest came in naturally of the links That we did build here’s a quick link Type breakdown about forty percent of The links that were built were guest
Posts guest posts are the bread and Butter link type that naturally occur Very often across the internet new Content is placed up on a website and it Includes a link to your site easy breezy 25 of the links are coming from white Hat link insertions that is reaching out To websites and asking them to update an Existing article with a link pointing to You these are especially great if you Can get links placed in articles that Already have links going to them more Power after that 15 of links are coming From digital pr this is when you create Newsworthy data studies that you get in Front of journalists who will link to Your study from high-end sites like the New york post next ten percent of links Are coming from haro that’s help a Reporter out another great source of Mega links five percent is to mix a Bunch of sniper link building tactics Tactics like partner outreach when you Get links placed on websites of the Affiliate programs you’re actually Promoting and the remaining five percent Is local citations where are we getting All these links all the links in blue Guest posts link insertion paro and Citations we get from authority builders And all the links in green we build In-house now i want to make a quick Comment on why i don’t show the domain Name yet this is a blog that belongs to
The portfolio of my media company lead Spring lead spring does not make any Money whatsoever from seo training Content like this hell i don’t make much Money from seo training content that Said i wanted to show you some of the Ways we monetize and grow websites you Can apply these techniques to your own Website and as i mentioned before i use Every worthy monetization technique i Know on this blog i got to get to 5 Million somehow daddy’s got kids to feed So let’s start to dig into some of the Numbers and the strategies we’re going To get into a complete revenue breakdown How much money was made from affiliate Marketing how many affiliate programs Were used which affiliate networks Performed better than others display ads How to configure display ads email Marketing and how we got started making Really good money from a youtube Experiment and make sure to stick around To the end because i’ll get into what i Plan to do to grow the site even further Now if you like where i’m going with This let me know by smashing the like Button it lets me and the youtube Algorithm know you want to see more Content like this this chart shows the Revenue growth of the blog since january 2021. last month the project made a Total of forty one thousand eighty three Dollars and forty seven cents if i sold
The blog right now based on the last 12 Months average i could expect to make 1.4 million dollars if we used a 55x Multiple not bad at all a multiple is What’s used to evaluate that is assign An acceptable market price to a blog That said if we just use last month’s Earnings i could expect to make 2.2 Million dollars even better now if we do A little bit of math oh god no more math We can see what i need to get the Average earnings to in order to make 5 Million dollars we take 5 million Divided by 55 and we get about 90 000 Per month so essentially i need to Double the site’s earnings I’ll show you later what i plan to do to Hit that but why do i think we would get A 55x multiple 55 is on the higher end Of the range well first the revenue Businesses that make more money hit a Higher tier of multiple second is Because of the following and you should Take notes here this blog has multiple Traffic sources while the majority of The traffic indeed comes from google I’ve been working on both pinterest and Youtube as alternative forms of traffic Buyers love when they’re not at the Mercy of one traffic source also there’s Multiple monetization methods i monetize Through affiliate marketing and display Ads on the website through an email list And on the youtube channel with
Affiliate marketing you always want to Pay respect to diversity how can you get Alternative traffic sources to your blog And how can you monetize in different Ways these factors can go a long way in Increasing your blog’s valuation to put Things into perspective based on last Month’s numbers if i had a 45x multiple I’d only make a measly 1.8 million Joking joking 1.8 million is still great But my point is it’s always within your Best interest to maximize your multiple Now here’s where it starts to get Interesting let’s start to take a look At how well the website is monetized as You know the blog made forty one Thousand and eighty three dollars forty Seven cents last month it also had 285 920 page views from here we can compute The revenue per visitor to be the total Revenue divided by the total page views Which would be about 14 cents per page View but typically we look at things in Terms of thousands of page views so Let’s multiply this by a thousand to get The epmp that’s earnings per milli page Views melee meaning 1000. so our final Epmp is 143.69 is an epmp of 143 good the fine Folks at income school do an annual Study and they found that for a site With 500 pages an epmp of 17 to 32 is Typical so i guess we’re doing pretty Damn good please note this is not to say
That the numbers that income school came Up with are less in any way they’re Looking at averages plus as far as i Know they have a different business Model which focuses primarily on display Ads so please take it with a grain of Salt we can also look at earnings per Post forty one thousand dollars divided By one thousand five hundred and seventy Pages would equal twenty seven dollars And twenty six cents earned per page of Content take this number with a grain of Salt as well that’s just the earnings we Made in a single month from each page of Content if we wanted to look at the Total earnings since 2021 we use the Total revenue of 395 000 and we get 252 Dollars per piece of content that’s Pretty good and it shows that with the Properly monetized site you’re Definitely making your money back on Your content let’s do the same for Backlinks 395 000 divided by 550 Backlinks that we built equals 719 Dollars per link also definitely good Roi on the link building i think that One important thing to note here is that People that do seo are crackheads over Seo itself they get tunnel vision over Content and especially links but the key To running a blog is to stay focused on The money after all this is a business That you’re running do these Calculations for your own blog and make
A comparison see if you could use some Monetization work yourself now let’s Start to take a look at how the blog Makes this money in terms of the total Earnings 88 comes from affiliate Marketing and selling affiliated Products 12 comes from display ads let’s Start to dive into affiliate first if we Break down the affiliate earnings only 4 Percent comes from the amazon associate Program eight percent comes from Affiliate networks and the remaining 88 Comes from private affiliate Partnerships directly with the Manufacturers let’s take a look at these One by one starting with amazon Yo so i’m usually a pretty nice guy but Being straight amazon’s affiliate Program is horse sure it’s a decent Affiliate program for beginners because You can promote anything in their Catalog but take a look at their recent Commission rate card for most of these Categories you’re getting three percent Do you have any idea how many fish tanks Or whatever you need to sell to make a Million dollars on amazon because of This i pretty much ignore amazon as an Affiliate program except in the small Cases where i write content there’s no Better affiliate program to promote if You’re looking to make a huge sum of Money with affiliate amazon is not your Path moving on to the affiliate networks
Eight percent of our earnings comes from This category and the particular Networks we’re using on this project are Impact share sale and cj commission Junction at 28 66 and 6 respectively i Got nothing bad to say about affiliate Networks we found some great offers on Them they’re definitely part of the Monetization plan but the juice as you Can tell comes from the one-on-one Affiliate programs what is a one-on-one Affiliate program well let’s say you Wanted to be an affiliate for wpx Hosting you just google wpx affiliate Program find this page and sign up then You’d be working directly with them Selling their product in my experience The best kind of partnerships are direct Rather than through a third party we’re Part of 32 different one-on-one Affiliate partnerships 20 of them Actually make money and 12 don’t now why Would you sign up to an affiliate Program that didn’t make you any money Well as you write content and wait for It to start getting google traffic you Need to be patient not every article Makes money right away also not every Affiliate offer makes money period some Are duds and being an affiliate is all About trial and error and waiting till You hit a jackpot speaking of jackpots The top three partnerships here make up 67 of the earnings in this category this
Is very normal and let me explain why Pay close attention here when you find a Product that converts well that means It’s making your readers happy your Audience likes it and you want to start Doubling down on promoting that product This is your cash cow so start writing More content that can promote these high Converting products now one question you Might be asking with 30 plus different Sources income isn’t monthly accounting A pain in the ass be straight up with You yeah sucks i tried those apps that Are supposed to be an all-in-one Dashboard but they choke up on all the Custom private affiliate programs so at The end of the day we do the accounting Ourselves first world problem i know But don’t let this dissuade you from Signing up to a bunch of programs as i Mentioned before buyers love multiple Monetization sources it’s a bad sign if A blog is propped up on a single revenue Stream now there’s two different formats Of content that are used to promote Affiliate links on the blog the first is What’s called a review roundup it’s when You review multiple products in the same Category and rank them in the order that You deem best like this example of the Best wi-fi routers the way i like to Create product roundup posts is Meticulously thought out first off when It comes to reviewing the products
Themselves we’re following best Practices found in google’s product Review guidelines i created a huge video On these guidelines so make sure to Check it out after this video link in The description then when it comes to Writing the content i’m using a tool Like surfer which reverse engineers the Top ranking web pages to extract out What are the correct amounts of words Entities and phrases that got them into The top positions it then guides you on How to write your own content so it’s Perfectly optimized for google also make Sure to check out my video on writing Content that google loves it’s in the Description as well next you need to Think about design here’s how i lay out My roundup posts in this section i have Highlights at the top showing our top Three products this delivers a quick Answer to the reader who’s searching for The best whatever they’re looking for From this point on you’ll see everything You’d want to see in a review article Pros and cons based on custom criteria Nicely converting ctas that contrast With the theme an author bio and a Comment section the other way i promote Affiliate products is through single Product reviews like with this example Of an asus rt blah blah blah router Here’s a pro tip for you affiliate Marketers out there it’s within you and
Your reader’s best interest to give an Honest opinion on the products you’re Reviewing you’ll make more money and you Won’t lose the trust to your readers the Problem is not all products are great And some of those crap products might Have a lot of search volume as a Responsible seo are you just going to Leave that traffic on the table here’s The thing you can review a product but You don’t have to give it a positive Review be honest and in the meantime you Can suggest your readers buy another Product instead this is called cross Selling and based on the numbers 17.8 Percent of our affiliate income is Coming from cross-selling other products That’s over 6 000 per month don’t leave That traffic or the money on the table This is maximum monetization now not all The content on the site is review Content as you’d expect the actual Breakdown is 31.8 review content and 68.2 informational content informational Content answers questions like how to Install a router you need a proper Balance of commercial and informational Content in order to make google happy This is something i went into detail on Youtube so you can check out that video Later as well but just because content Is informational doesn’t mean it can’t Be monetized enter display ads display Ads are basically banner ads that get
Automatically placed on your site you Make money depending on how often these Ads are shown to your readers these are Typically set up through display ad Networks i use mediavine for my display Ad provider i chose them because they’re A premium network that offers an rpm That’s on the high end of the industry Average rpm means revenue per thousand Impressions for this particular blog i’m Getting a rpm of about 15 which to be Honest isn’t maximized there’s a reason For that which i’ll get into later Here’s a basic layout on where we place Our display ads there’s multiple inline Banner ads that users find as they Scroll down the page there’s a sidebar That follows them as they scroll down The page and there’s a footer ad that is Stuck to the bottom the reason we don’t Maximize our display ads is because we Don’t put them on commercial content and We don’t use header ads with the product Reviews update being so unforgiving i Decided it just wasn’t worth the Marginal income now i know that the Product reviews update is about reviews But google can get feisty over Monetization and if you get hit by one Of these updates it could be months Before you see a recovery another reason I don’t slap display ads on review Content is because of distraction you Want to keep the paradigm one page one
Goal if you have too many distractions On your page nothing gets done you know How i mentioned before that multiple Traffic streams are a good thing i’ve Been playing around with pinterest for This blog creating boards in order to Drive traffic to our informational Content and getting that sweet display Ad revenue that said it’s a work in Progress and i’m placing that bet for The future we’ll be talking more about The future plans later another source of Revenue is from email marketing about Five to seven percent of the revenue Generated on the site is from having an Email list that gets people back to the Content on the website so more sales can Be made and more ads can be impressed at The right word on the viewers here’s how It works using digitymarketing.com as an Example if you were to read this article On my site you’ll see these green Buttons in the content it’s a link to Download an on-site seo checklist guide For free you just type in your email Address and you get it delivered to you Then you’ll be treated to an automated Email follow-up series full of value That you can’t read anywhere else from Time to time you’ll be taken back to the Site and exposed to other offers that i Think would provide value to you this is How email marketing works there’s also The option to make email blasts on
Special occasions such as black friday Where you can make a ton of affiliate Commissions recommending your favorite Products if you run a blog you Definitely want to create an email list Obviously for the money but it’s also Another way to get another traffic Source that’s independent from google i Have a complete module on affiliate Marketing in my course the affiliate Labs to check it out speaking about Multiple traffic streams let’s not Forget about youtube in 2021 we started The youtube channel for the blog Reviewing products it’s pretty sweet i Emailed my affiliate partners and asked That they could send some free products Over to a team member that would make Some reviews pretty much everyone said Yes we even got a thousand dollar smart Rowing machine making the videos is Pretty easy script is made and our guy Simply reviews the product giving pretty Much identical feedback as you can find On the blog so the script is practically Written already i find that five to Seven minute quick videos of the sweet Spot now the reason i say it’s easy is Because youtube is a lot less Competitive than google make a good Video and you can start getting traffic Right away and it converts good too Based on last month’s earnings affiliate Commissions from youtube made up nine
Percent while the blog made up the rest And that number keeps growing not too Shabby so up until now the progress on This blog has been great but there’s Still a big distance to go the revenue Needs to double in order to hit 90 000 Per month in a 5 million valuation Here’s how i plan to do that the first Step in the plan is to branch into some More challenging and lucrative sub Niches in the health space i’ve covered A lot of topics and products that are Quote unquote in my lane it’s time to go For the mega hard stuff in my opinion This is the biggest leverage point seo Is all about going after the keywords That are in range now and continuously Building authority so you can reach the Higher keywords later in addition There’s a ton of more informational Content that needs to be covered and you Know what that means more display ad Revenue mediavine makes up 10 of the Revenue and it’s proving to be a Reliable revenue source so i’ll keep Scaling that too i’ll also keep scaling Up the pinterest operation the pinterest Board that was created around the brand Will gain traction over time and Continuously send more traffic to those Informational articles and display ads An outside the box monetization tactic That i’ve done before in this blog but i Need to get going again is renting out
The facebook pixel a facebook pixel is Installed on the blog collecting Critical data on who visits what page is On my site let’s say i’m getting 10 000 Visitors per month reading my content About building muscle a company that Makes protein powder would be a perfect Fit to approach and ask them if they Want to rent my audience data so they Can retarget them with ads on facebook i Typically rent out facebook pixels for About one to two thousand dollars per Month now i just need to get off my butt And go do it again speaking of getting Off your butt if you want to learn more About affiliate marketing make sure to Subscribe so you don’t miss my upcoming Video on affiliate marketing for Beginners or if you really want to dive In check out my course the affiliate lab With over 3 000 members many are making An absolute killing with affiliate Marketing here’s the poll showing what Income range the members are at come Join the club.
Read Also:
How I Make $200/Day Reviewing Stuff on YouTube (No Face Required)
Literally EVERYTHING You Need To Know To Start Affiliate Marketing