In this video i’m going to show you how To avoid penalties and instead get tons Of traffic by giving google exactly what It wants to see this is the same Strategy that i use to get this beauty Of a traffic graph that you see right Here and you can achieve this yourself By creating the correct ratio of Informational versus commercial content On your website and make sure to stick Around to the end of this video because I’ll be breaking this ratio down niche By niche the way i came to this golden Ratio was through data by analyzing over 1500 websites my team and i uncovered The average ratios of informational Versus commercial content for each Industry but why does google care about This ratio anyways let’s take a trip Back to december 2020. on december 3rd Google announced a huge core algorithm Update this was a big mama of an update According to mozcast which measures the Search result fluctuations on any given Day this update was off the charts Webmasters in every corner of the Internet seemed to be affected but i Noticed a big pattern tons of people in The affiliate seo mastermind facebook Group were reporting complete Annihilation of their affiliate sites The devastation spread far and wide Affiliates got rocked so i started Digging around and i noticed that a lot
Of the biggest affiliate sites on the Net got freaking ban hammered gear Hungry a site that sold for 12 million Dollars went from 750 000 visitors per Month to 20 000. improv another mega Affiliate site went from a million Visitors per month to 58 000 and best of Machinery ouch just ouch that traffic Graph dropped off like a cliff then i Checked my portfolio and i had a site That got bulldozed too what the but I figured out what happened here’s the Traffic wrap for my site that got hit You can see where i got slapped right in The face here when i figured out what Went wrong and started to apply the Necessary changes you can see that my Site started skyrocketing the traffic i Have now on the site has been Practically vertical ever since same With the earnings let me tell you what i Figured out obviously something was Going on with affiliate sites in Particular many affiliate sites were Decimated google didn’t just make some Small algorithmic adjustment so i Decided to partner with surfer on a data Study being an investor in the company i Know that they have insane technical Capability so i asked them if they could Help i wanted to crawl a ton of Affiliate sites to see if we could Recognize some patterns between the Winners and the losers see google has
This documentation on google search Central about doorway pages they don’t Want sites that pretty much add no value And just exist to get people to click Through a monetized link sounds a lot Like some affiliate sites but how is Google identifying this here are some of The theories that we had maybe google Was looking for affiliate sites that had A lot of affiliate links above the fold Sounds pretty doorways to me or maybe it Was ads above the full maybe it was a High proportion of outbound affiliate Links versus normal links or maybe it Was a high proportion of commercial Monetized content on the site versus Informational content of all these Factors we crawled and analyzed it was Only the last point that had any Correlation the more commercial content People had on their site in proportion To the informational content the more They got hit if a site was full of Commercial content like this example Article for best cbd oil the chances it Got nuked went up but if they had a good Blend of informational content like this Article on canned cbd oil help with Nausea then the chances went down here’s What the data looked like we defined an Affiliate commercial page as any page That had the words best review in the Title or had outbound amazon affiliate Links the trend line is clear the more
Commercial content you had the worse the Penalty was on december 3rd 2020. sure There’s outliers just as there’s many Facets to any update but for the most Part there’s decent correlation we then Went back to gear hungry and all those Other mega sites that got annihilated Each of them had over 75 commercial Content i released this previous study In a video on my channel the link is in The description so make sure to check it Out after you watch this video anyways i Believed in the data and i got my team Publishing exclusively informational Content on the site we were just Pounding it out day after day publishing Our buns off and a few months later the Traffic boner you see here came to full Attention and the growth not only on This site but our entire portfolio hit Some crazy levels and it’s not just me That recovered martin thomas from the Affiliate lab applied the same strategy And got similar results when my site Recovered it had about seventy percent Informational versus thirty percent Commercial content meaning for every Seven pieces of informational content There’s three monetized pieces of Affiliate content but the truth is i Have no idea if this was the right ratio We were publishing informational content Like mad then all of a sudden during a Core update our site skyrocketed but
It’s possible we overshot this golden Ratio so that’s what i’m going to answer In this video what is the golden ratio And i’m going to use data once again to Smash that question out of the water but Before i do that if you like what i’m up To here would you please smash the like Button studies show that smashing the Like button correlates with a higher Degree of success with online Entrepreneurship people that smash the Like button make more money travel more Eat better food and even live longer but In all seriousness it helps my channel Out a lot and lets me know you like Content like this thanks so here’s how We conducted this analysis we looked at 1517 websites over various niches from Art to health to technology each of the Websites we considered must have one of The following criteria they either Gained rankings in traffic in the December update or they maintained Rankings or they lost rankings but Sometimes later recovered their rankings If a site had one of these three Criteria we can assume that google Doesn’t hate their informational to Commercial content ratio and from here We can look at various averages to see What’s the sweet spot for success if we Look at all 1517 sites as a whole the Average ratio of info to commercial Content is 67 percent informational and
29 commercial why doesn’t this add up to 100 because on average four percent of a Site is your standard home page about And contact page type content and again We’re defining commercial content as a Page with best review in the title or Affiliate links here we take a look at a Scatter plot each of these little dots Represents a website and its position is Determined by how much informational Content it has on the x-axis and how Much commercial content it has on the Y-axis as you can see we took a large Unbiased sample of websites in the study Hence why you’re seeing a bunch of Outliers on the left side there’s Certainly quite a few websites that have More money content than informational Content that survived but this huge Cluster over here on the right tells us That when it comes to this subset of Surviving and thriving sites on average They had more informational content 67 On average by the way i’d like to give a Huge thank you to the sponsor of this Video and that’s ahrefs ahreus is an All-in-one seo tool that many search Engine optimization professionals Including myself use to get their job Done it really does do more things than I can count but for me particularly i Use it for site audits which help me Evaluate the technical seo health of my Website so google will love them
Competitor research in particular Reverse engineering the keyword research And backlink strategies of my Competition and content explorer which Helps me figure out high search volume Low competition topics to write about This kind of data is absolutely critical For doing seo these days and it’s nearly Impossible to get by yourself and best Of all just because you hit the like Button ahrefs is offering a free version Called ahrefs webmaster tools or awt Just go to ahrefs.com forward slash awt To check it out today now back to the Video now what about this fabled 60 40 Ratio there’s been a lot of chatter in The seo groups about this mythical 60 40 Ratio that is currently being used as a Guideline hell that’s the ratio i was First shooting for when my site first Got hit and i wanted to recover it to be Fair the 60 40 ratio was a pretty damn Good guess and i would say that when You’re first starting a website 60 40 is A good guideline to stick to but if we Look at the data and you want to get Scientific with it 67 is the average Amongst all niches and don’t worry i’ll Be breaking it down by niche soon i also Got curious if there was a difference Between niche and authority sites is Google being more lenient to authority Sites that might have a whole bunch of Backlinks propping up the domain let’s
Take a look but real quick let’s define Niche and authority sites a niche site Is the site that focuses on one single Niche they’re typically smaller than Authority sites for example this site Besttablesaw.org focuses on you guessed It table saws and it only has 32 pages Of content on the other hand we have Popular mechanics which has 43 000 pages And covers not only table saws but Pretty much every tool that a manly man Would desire i was curious to see if Sites like this one might have different Ratios because they’re able to get away With it check it out on the left we have Niche sites with an average of 65.6 Informational content and 34.4 money Content and on the right we have Authority sites with 72.2 informational Content and 27.8 money content so my Theory was wrong authority sites have More informational content but that Could just be because there’s only so Many products you can review but there’s Endless amounts of informational topics To cover by the way if you want to see The scatter plots for niche versus Authority sites check out the link to The full case city with tons of grass After you watch this video okay now it’s Time to break down the ratios by niche These results are a trip check out this Graph on the y-axis we have all the Various niches the red is the average
Percentage of money content that sites In the niche have and the blue naturally Is the percentage of info content up Here at the top we have the coupon niche You know sites that just spam coupon Codes they’re apparently able to get Away with 98 commercial content which Goes to show that google treats every Niche differently if all the coupon Sites are made this way then that’s What’s expected of coupon sites the next Aggressive niche is office supply with About 43 commercial content on the far End of the conservative side we have the Auto niche with 19 commercial content as You can see there’s a huge range of Ratios depending on the niche at the end Of the day you want to stay within the Acceptable range that google expects to See for your niche scan this graph for Your particular industry i got them all Covered from music to health to legal i Got you if you want to check out the raw Data again go to the link in the Description after you watch this video The full study also contains more Observations such as do you mild niches Get different treatment does publishing Rate affect your ratio and does website Size make a difference i hope you found This data useful make sure to like and Subscribe for more videos just like this One