Dotcom Secrets is a terrific book if you want to acquire insights, see examples, and check out stories that will motivate you to develop a successful company online or guide you in transitioning from offline to internet marketing channels.
Let’s consider the cons and pros rapidly:
- DotCom Secrets is totally free. Get it here.
- You will get over the shoulder lessons from an effective super affiliate– Russell Brunson.
- The book is a pleasurable and simple read.
- You will get actionable takeaways that you can use to improve your organization instantly.
- It’s not a “how to generate income online” book per se.
- You will require to have some knowledge of online marketing ideas to totally appreciate the book.
If you want to find out from somebody who has actually made cash online, Dotcom Secrets is a great resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can utilize to enhance your service right away.
The only downside is that it’s not a “how to make money online” book per se– you will require to have some knowledge of internet marketing principles to completely appreciate it.
In general, Dotcom Secrets is a valuable resource for anyone looking to construct or grow an online company.
So if you’re all set to gain from one of the masters of Sales Funn, make sure to have a look at this book today!
DotCom Secrets Book
It’s one of my favorite organization books. You might need to read it several times to completely understand it. Or just make it your companion as you go about your online way of life business adventures.
In the intro of the book, Russell Brunson guaranteed to keep the book evergreen for many years to come. The goal is to make it pertinent to both new and advanced online business owners.
The number of organization books do you still discover relevant in this ever-changing world? Although marketing strategies are continuously altering, the DotCom Secrets book is still extremely appropriate and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book offers a detailed process for growing a successful business– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first released in 2015, you’ll find that most of the methods that Russell discuss are still effective today.
You’ll get a ton of actionable suggestions from the book and if you have strategies to offer items online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy composed the forward to the DotCom Secrets book. In his exact words:
” In fact, this is a tested playbook for growing your business with efficient list building and sales/conversion approaches, which can be used online and offline.”
This is a transformative and powerful book. If you’re looking to begin a service or scale an existing service, DotCom Secrets by Russell Brunson is the perfect roadway map.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive strategy that guides you on the ideal foundation for your company. You’ll absolutely get arise from reading it.
To be sincere, DotCom Secrets seems like a book for building a sustainable online organization just.
But do not be constrained by that due to the fact that the actionable marketing strategies work for both online and offline services. So you’re in safe hands if you run a brick-and-mortar service and want to shift to internet marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can answer that concern. If you wish to scale an organization or start and follow tested ‘faster way’ that has actually been evaluated by Russell himself, you must check out the DotCom Secrets book.
It’s altering lives and I’ve personally discovered it very important on my entrepreneurial journey (I’ve read it a number of times). I highly suggest the book.
If you ‘d rather play cool and attempt to figure it out by yourself, then DotCom Secrets might not deserve your read. You must consider another book.
DotCom Secrets provides wise insights and strategies to:
Existing entrepreneur: If you have not begun an organization at all or have no service concept, the book might not pertain to you.
Product owners: If you have an existing item currently, then you can learn techniques to double and even triple your sales.
Positive online marketers: If you’re willing to take actions that might challenge your concept of service, then you need to use DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to build an organization that stands the test of time. You don’t want to fizzle out due to the fact that you do not have the skillset, tools, and tricks that have actually been checked and proven to produce great results.
Whether you’re a beginner who’s simply getting began or you’re a professional, DotCom Secrets will walk you through the procedure of beginning and growing a successful organization.
If you currently have a business, use the tricks in the book to scale to unbelievable levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and effective book that offers particular, actionable instructions on what you must do to fail-proof your service, how to bring in clients, and the secrets to significantly boost your sales.
You’re still not restricted at all if you fail to read DotCom Secrets. The only challenge, however, is that you’ll miss out on the opportunity to rapidly grow your existing company or thrive in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences between Expert Secrets Both books relate to, way of life business owners, entrepreneur and online marketers– since they complement each other and offer beginning and growing a successful organization.
Expert Secrets vs DotCom Secrets.
DotCom Secrets outlines a detailed process to efficiently structure your service. You get to learn how to provide your message and communicate value in a way that makes people wish to pay you.
Specialist Secrets provides actionable examples, illustrations, and stories that help you find your voice, construct a faithful fan base and earn money to share messages that will alter another person’s life.
Both books are recommended to business owners who want to become more effective in their markets. Business owners who are developed to see chances in competition instead of pain.
And finally in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream customers (aka getting tons of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 areas much like Expert Secrets that lays out the simple marketing procedures and how to execute them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the very first area of DotCom Secrets with “Ladders and Funnels.” He also exposes 5 (5) marketing tricks. Let’s discuss them:
Secret # 1: The Secret Formula
You require to have a full understanding of where you want your company. How does this understanding help your customers and clients?
This will help you to serve them much better– instead of searching for out their pain points, how desperate they require options, and what they’re ready to pay.
In the secret formula, four easy concerns were detailed in a detailed order inside the DotCom Secrets book:
Who are your dream customers?
How do you find them?
How do you attract them without being aggressive?
What benefit will they obtain from your company?
You’ll discover answers to these concerns and more in the first trick.
Secret #2: The Value Ladder
Worth is essential when it comes to constructing a sustainable organization. , if there’s no value, customers clients clients customers leave.
That’s why Russell invested a ton of time to dissect the steps that you need to follow to navigate your dream client from taking the “bait” (starting point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This trick is referred to as “taking them through your worth ladder.”
When you successfully structure the worth ladder, you’ll not just make more cash, you’ll likewise supply your customers with a more personalized service. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic takes place. It’s like a surprise that alters whatever you currently know about growing a lucrative service. You’ll start with constructing out your own sales funnel and the psychology behind a profitable funnel.
It surpasses the item you’re selling or how they’re priced. There’s a lot more …
You need to have a total worth ladder in place. It’s like your infallible system for making sales on auto-pilot. If you don’t have an effective value adder mapped out, you may not be able to construct a high-converting sales funnel.
The sales funnel is important and has altered the method entrepreneurs and organizations approach sales online.
It works due to the fact that it takes into account the clients’ habits– and moves them through the various steps of your value ladder till they’re ready to buy your product– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target market. Unfortunately, you might not know how to determine or serve them. That’s why understanding how to define your target market is essential.
This secret outlines where your target audience (i.e., customers who are ready to buy your product) are spending most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the methods that work to get a client to leave whatever they’re doing and take a look at your page.
Every online entrepreneur requires to learn and master these techniques. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or site is a continuous battle for most people. It’s arguably the most challenging aspect of running a successful online company.
Do you actually understand how traffic operates in the internet marketing area? If you aren’t confident in your traffic generation knowledge, Russell has the responses.
He reveals you the best type of traffic that you must take note of and how it can change your organization. The kind of traffic includes:
- Traffic we control
- The traffic we do not control
- Traffic we own
Section Two: Your Communication Funnel
In this section, Russell digs deeper into the processes involved in constructing an audience by leveraging more advanced personal branding strategies, the secrets to communicating well with your audience that will cause a sale.
Make sure you don’t skip this area while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a appealing and confident character.
Why do you believe people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have massive fans?
As a company owner, you can’t fail when you lastly develop an appealing character. When you’re successful at it, it indicates you can add more qualified clients to your e-mail list and introduce an effective item that individuals are willing and prepared to acquire immediately.
In producing that appealing character, Russell Brunson defines the three elements you need to keep in check, which is split into three (3) classifications:
- The Elements
- The Identity
DotCom Secrets reveals you how to create an attractive character utilizing these components and their aspects, and identify the very best method to communicate your captivating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s all about developing a bond and a sort of relationship between the Attractive Character and the target market by means of a traffic source we own. Email.
The Soap Opera Sequence consists of a series of e-mail series that assist to link and establish an instantaneous relationship in between you and the person reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart likewise shares the EXACT five e-mail templates that have helped him to shift into an in-demand web and an attractive character marketer.
The Soap Opera Sequence works because it takes advantage of offering value to your subscribers. This ‘worth’ coupled with an irresistible open storyline hooks them the moment they read your very first e-mail and they’ll look forward to the next one.
The days of boring e-mail series are over. Do not simply delight in soap opera on television, it’s time to anecdotally utilize it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your subscribers happy to hear from you every day is utilizing the Seinfeld email format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email style that constructs excitement in your readers. It ‘d amuse them and cause them to buy from you.
It leverages the power of storytelling. This time, you’re being innovative in sharing your life and appropriate stories taking place with/around you– stories they can easily link with. You must be purposeful and strategic about it anyways.
You wish to be able to lead ideal consumers back to your offer. This might look basic however it’s powerful!
Russell also offers good examples and composed templates to speed up the procedure when you’re sending out Seinfeld emails.
Section Three: Funnelology
In this section, the techniques and techniques for building high-converting funnels are discussed in detail, in addition to and what you really need to do to make your funnel work.
Russell covers the basics of a funnel, stages (and sales funnel phases) and the type of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the value of sticking to systems that work. In other words, there’s no need to transform the wheel.
There’s an opportunity that you’re making the above error if you’re a service owner and you’re having a hard time to break even.
This is common with business owners who are just beginning with their sales funnel. They try to re-invent the whole vehicle. What a horrible course to follow when constructing an organization!
The secret here is leveraging on other individuals who already have an effective funnel and making your deal to their specific customers. Watch on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these components to work for you is a priceless gift for your business. Once you comprehend how the pieces fit, it’s quite simple.
Secret # 10: Seven Phases Of A Funnel
I’m really happy that I read DotCom Secrets a couple of years ago (and numerous times more because that very first time to fully comprehend and implement the strategies in my own online organization.
It not only opened my eyes to funnels and how to build them however likewise the seven stages that an ideal customer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better come to terms with this sentence within the DotCom Secrets. It checks out:
The real difference between having a six-, 7-, or perhaps eight-figure business is whether you comprehend the phases of a funnel and can successfully monetize the points along the line.
I was familiar with that there are levels of traffic temperature level and for that reason, treating them along the very same funnel procedure threatens.
This trick alone is essential to developing the ideal type of page, offer, and traffic that will result in sales.
When producing a funnel– especially if you want visitors and leads to trust you more, there’s also the pre-framing idea that you need to fully comprehend. Well, who doesn’t wish to develop trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the normal organization suggestions. It enters into the specific landing pages you can develop in the 7 building stages that we’ve talked about previously.
You get to see the twenty-three of the most reliable foundation for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers use these foundation at specific times during these exact same four stages of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying buyers
Determining hyperactive purchasers for your services and items.
You can decide which you want to begin with very first and which one to stick to in your market once you’ve understood how this works.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the right type of funnels can be a battle even to the advanced online marketers. More so, understand the funnels that will be served just to certified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so obvious– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell describes the procedure he follows when selecting a funnel to use on the frontend of his value ladders, the funnel he utilizes in the factor to consider phase (the middle), and those used for the backend offers.
Secret # 13: The Best Bait
I couldn’t include this ‘secret’ when I initially read the DotCom Secrets book.
Russell spills everything out in this section and reveals the secret that made all his books offer millions.
Simply by grabbing your totally free copy of DotCom Secrets and studying the funnel actions, you’ll have several “Aha-Moments” that will alter your service, particularly if you have a product you’re currently selling online (or perhaps offline).
I indicate if you can buy your free copy of DotCom Secrets and study the funnel steps, you’ll comprehend the trick behind these records.
He stresses the power of words and how utilizing a specific WORD can alter your entire company amazingly. That single word can serve as bait.
Regardless of the market you operate in, what you do, what products you offer, or business design, this is the part that some of the successful business owners would conceal from you.
Area Four: Funnels And Scripts
The very first time I check out DotCom Secrets, I could not understand this section due to the fact that it was special in its method. I had to read the book once again to understand the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, in addition to the exact funnel scripts that have assisted him to sell millions of each of his items.
These are split into the Frontend, Middle and Backend Funnels. Surprisingly, you do not have to fight with these parts because there’s an effective suite of software application you can utilize to automate whatever– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Since it shows what must occur as soon as you get your visitors onboard your sales funnel, the Frontend Funnel is important.
You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to build and can benefit eCommerce marketers or business owners who have Free Plus Shipping offers.
The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item ought to be delivered.
On the 2nd page (step-two) of the funnel, the visitor’s credit card information is requested for the shipping and dealing with charge. Once the visitor has successfully submitted the 2nd page– the One-time-offer is next.
Naturally, you’re not left alone as there are scripts you will utilize to make this whole 2-step complimentary shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of setting up this offer is to assist breakeven and cover the money you spent on advertising or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson shows the practical mechanics involved in this kind of funnel. And he likewise presented an unique script called the Star, Story, Solution script which helps to nudge a cold lead towards your products.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to attract visitors and let them keep paying for a longer time.
However you’re not limited in any way– as there are numerous ways to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the best and likewise the very first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to use taped or live presentations to market your service or products on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the techniques and scripts that will make the webinar really “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a bit various. It’s not FREE!. It’s an advanced webinar presentation where your objective is to get individuals to buy. However it’s “undetectable”– which suggests there’s no aggressive or deceptiveness included.
You’ll also access the scripts for this updated variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel specifically for releasing a brand-new product by sharing a series of videos to provide lots of value to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be convincing, helpful, and entertaining– thereby causing visitors to take actions. You’ll find how to correctly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket deals utilizing an innovative formula and scripts. This funnel is what you require to obtain premium clients if you’re a coach or consultant.
Section 5: ClickFunnels.
This last area is brief however you can discover more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is a terrific book if you want to gain insights, see examples, and check out stories that will inspire you to build an effective company online or guide you in transitioning from offline to internet marketing channels.
So let’s think about the benefits and drawbacks rapidly:.
DotCom Secrets is free. Get business-building understanding without paying money.
Enhance your service’ relevance utilizing the worth ladders and sales funnel techniques and scripts.
Get secrets to ending up being a thought leader in your market.
Simple techniques that will work for any service design.
Build relationships and develop relationship with your consumers.
You might need to have an existing organization to benefit from DotCom Secrets (although it can definitely benefit you if you’re just beginning in addition to long as you implement the info).
The book is ideal for organizations that leverage internet marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the main website, DotCom Secrets is FREE. You just have to pay for shipping/handling– $7.95 if you’re based within the United States or $14.95 for worldwide.
There you have it, the Free Plus Shipping deal we went over previously. As you can see, Russell is a master at executing what he teaches.
You can get the paperback format for $14.80 if you choose to purchase DotCom Secrets from Amazon. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for providing the book free from his site (you simply spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable strategies and secrets for starting and growing a company.
You’ll discover a bunch of aha minutes while going through the areas. You’re guided on how to integrate the idea into my own company.
DotCom Secrets is a playbook. You may have to read it numerous times to get the ‘tricks’ into your head and service. But you do not need to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering services or products online, I highly recommend that you get a copy of DotCom Secrets totally free.