Dotcom Secrets is a terrific book if you wish to gain insights, see examples, and read stories that will motivate you to develop a successful business online or guide you in transitioning from offline to online marketing channels.
So let’s think about the cons and pros rapidly:
- DotCom Secrets is free. Get it here.
- You will get over the shoulder lessons from a successful extremely affiliate– Russell Brunson.
- The book is a enjoyable and easy read.
- You will get actionable takeaways that you can utilize to improve your service instantly.
- It’s not a “how to make money online” book per se.
- You will need to have some knowledge of internet marketing principles to fully value the book.
If you want to discover from someone who has actually made cash online, Dotcom Secrets is a great resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can utilize to enhance your business instantly.
The only drawback is that it’s not a “how to generate income online” book per se– you will require to have some understanding of online marketing concepts to totally value it.
But overall, Dotcom Secrets is an important resource for anybody aiming to construct or grow an online business.
So if you’re prepared to gain from among the masters of Sales Funn, make certain to have a look at this book today!
DotCom Secrets Book
It’s one of my favorite business books. You may have to read it multiple times to completely comprehend it. Or just make it your buddy as you set about your online way of life business experiences.
In the intro of the book, Russell Brunson assured to keep the book evergreen for many years to come. The objective is to make it appropriate to both sophisticated and brand-new online business owners.
How many company books do you still find relevant in this ever-changing world? Even though marketing techniques are constantly changing, the DotCom Secrets book is still extremely relevant and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book offers a step-by-step process for growing a successful service– whether online or offline.
DotCom Secrets Review
Despite The Fact That DotCom Secrets was first released in 2015, you’ll discover that the majority of the strategies that Russell speak about are still efficient today.
You’ll get a lots of actionable guidance from the book and if you have plans to sell products online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his precise words:
” In truth, this is a tested playbook for growing your business with effective list building and sales/conversion methods, which can be used offline and online.”
This is a transformative and powerful book. DotCom Secrets by Russell Brunson is the perfect road map if you’re aiming to start a company or scale an existing company.
Within the pages of the Dotcom Secrets book, you’ll get a detailed strategy that guides you on the ideal building blocks for your business. You’ll definitely get results from reading it.
To be honest, DotCom Secrets seems like a book for constructing a sustainable online company just.
Do not be constrained by that due to the fact that the actionable marketing techniques work for both online and offline services. You’re in safe hands if you run a brick-and-mortar service and want to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can respond to that concern. If you want to start or scale a company and follow tested ‘faster way’ that has been checked by Russell himself, you must read the DotCom Secrets book.
It’s altering lives and I’ve personally discovered it very important on my entrepreneurial journey (I’ve read it a number of times). I extremely advise the book.
If you ‘d rather play cool and try to figure it out by yourself, then DotCom Secrets might not deserve your read. You need to consider another book.
Although, DotCom Secrets supplies wise insights and strategies to:
Existing business owners: If you haven’t begun a service at all or have no service concept, the book may not be relevant to you.
Product owners: If you have an existing item already, then you can discover techniques to double or perhaps triple your sales.
Confident marketers: If you’re willing to take steps that might challenge your concept of service, then you should use DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to construct a service that stands the test of time. You do not want to blow over because you do not have the skillset, tools, and secrets that have actually been checked and shown to produce great outcomes.
So whether you’re a novice who’s just starting or you’re a professional, DotCom Secrets will walk you through the procedure of starting and growing a lucrative organization.
If you currently have a business, use the secrets in the book to scale to incredible levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and effective book that supplies particular, actionable directions on what you need to do to fail-proof your company, how to draw in customers, and the secrets to substantially improve your sales.
You’re still not limited at all if you fail to read DotCom Secrets. The only challenge, however, is that you’ll miss the chance to quickly grow your existing business or prosper in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences between Expert Secrets Both books relate to, way of life entrepreneurs, business owners and online marketers– since they match each other and offer beginning and growing a successful business.
Expert Secrets vs DotCom Secrets.
DotCom Secrets outlines a step-by-step procedure to successfully structure your company. You get to find out how to deliver your message and communicate value in a way that makes individuals want to pay you.
Expert Secrets gives actionable examples, illustrations, and stories that assist you find your voice, construct a loyal fan base and get paid to share messages that will alter someone else’s life.
Both books are advised to business owners who want to become more successful in their markets. Business owners who are developed to see chances in competition instead of pain.
In Russell’s 3rd and brand name brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream customers (aka getting loads of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 sections just like Expert Secrets that outlines the easy marketing procedures and how to execute them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the first area of DotCom Secrets with “Ladders and Funnels.” He likewise exposes 5 (5) marketing tricks. Let’s review them:
Secret # 1: The Secret Formula
You require to have a full understanding of where you want your service. How does this understanding help your clients and clients?
This will help you to serve them much better– instead of trying to find out their pain points, how desperate they require options, and what they’re ready to pay.
In the secret formula, four simple concerns were laid out in a detailed order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being pushy?
What advantage will they get from your company?
You’ll discover answers to these questions and more in the very first trick.
Secret #2: The Value Ladder
When it comes to building a sustainable business, worth is essential. , if there’s no value, customers consumers clients will leave.
That’s why Russell invested a lots of time to dissect the steps that you require to follow to navigate your dream customer from taking the “bait” (starting point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This trick is described as “taking them through your worth ladder.”
When you effectively structure the worth ladder, you’ll not only make more cash, you’ll also offer your customers with a more customized option. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic takes place. It’s like an epiphany that changes everything you currently know about growing a lucrative business. You’ll get going with building out your own sales funnel and the psychology behind a successful funnel.
There’s a lot more …
You need to require a complete value total in place. You might not be able to construct a high-converting sales funnel if you do not have an efficient value adder mapped out.
The sales funnel is important and has altered the method entrepreneurs and businesses approach sales online.
It works since it takes into account the consumers’ habits– and moves them through the various actions of your worth ladder up until they’re ready to buy your product– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target audience. You might not know how to recognize or serve them. That’s why understanding how to specify your target market is necessary.
This secret lays out where your target market (i.e., consumers who are ready to buy your product) are investing the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the techniques that work to get a customer to leave whatever they’re doing and check out your page.
Every online entrepreneur needs to find out and master these strategies. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or website is a constant struggle for many people. It’s probably the most complicated aspect of running a successful online business.
Do you truly comprehend how traffic works in the online marketing area? If you aren’t positive in your traffic generation knowledge, Russell has the responses.
He shows you the best type of traffic that you should pay attention to and how it can transform your service. The type of traffic includes:
- Traffic we manage
- The traffic we do not manage
- Traffic we own
Area Two: Your Communication Funnel
In this section, Russell digs deeper into the procedures associated with building an audience by leveraging more advanced personal branding methods, the tricks to communicating well with your audience that will lead to a sale.
Make sure you don’t skip this area while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a confident and attractive character.
Why do you think guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have enormous followers?
As a company owner, you can’t fail when you finally establish an appealing character. When you’re successful at it, it implies you can include more certified clients to your e-mail list and release an effective product that individuals are prepared and prepared to purchase right now.
In developing that appealing character, Russell Brunson defines the 3 components you should keep in check, which is split into 3 (3) categories:
- The Elements
- The Identity
DotCom Secrets reveals you how to create an attractive character using these elements and their components, and identify the very best way to communicate your fascinating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s all about developing a bond and a sort of relationship in between the Attractive Character and the target audience by means of a traffic source we own. Email.
The Soap Opera Sequence consists of a series of e-mail sequences that assist to connect and develop an instantaneous relationship in between you and the person reading your email. Russell credits Andre Chaperon (developer of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart also shares the EXACT 5 e-mail templates that have actually assisted him to transition into an in-demand internet and an attractive character marketer.
Because it capitalizes on giving worth to your subscribers, the Soap Opera Sequence works. This ‘worth’ combined with an irresistible open story hooks them the minute they read your first email and they’ll eagerly anticipate the next one.
The days of dull e-mail series are over. Don’t just take pleasure in soap opera on television, it’s time to anecdotally utilize it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your customers pleased to hear from you every day is utilizing the Seinfeld e-mail format.”
So what’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail design that builds enjoyment in your readers. It ‘d amuse them and cause them to buy from you.
It leverages the power of storytelling. However this time, you’re being innovative in sharing your life and pertinent stories taking place with/around you– stories they can easily connect with. You must be strategic and purposeful about it anyways.
You wish to be able to lead ideal clients back to your offer. This might look simple however it’s powerful!
When you’re sending Seinfeld emails, Russell likewise offers excellent examples and composed templates to speed up the process.
Area Three: Funnelology
In this area, the strategies and strategies for constructing high-converting funnels are talked about in detail, in addition to and what you really need to do to make your funnel work.
Russell covers the principles of a funnel, stages (and sales funnel stages) and the kind of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the value of staying with systems that work. In other words, there’s no requirement to transform the wheel.
There’s an opportunity that you’re making the above error if you’re a business owner and you’re struggling to break even.
This prevails with business owners who are just beginning with their sales funnel. They try to re-invent the entire car. When developing a company, what a horrible course to follow!
The secret here is leveraging on other individuals who already have a successful funnel and making your offer to their precise clients. Keep an eye on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these elements to work for you is a priceless present for your organization. It’s quite easy once you understand how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m extremely happy that I read DotCom Secrets a couple of years ago (and a number of times more because that very first time to totally understand and implement the strategies in my own online organization.
It not just opened my eyes to funnels and how to construct them but likewise the 7 stages that an ideal consumer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better come to terms with this sentence within the DotCom Secrets. It checks out:
The genuine difference between having a 6-, 7-, or even eight-figure company is whether you understand the phases of a funnel and can successfully generate income from the points along the line.
I was familiar with that there are levels of traffic temperature level and therefore, treating them along the exact same funnel procedure is dangerous.
This trick alone is basic to producing the ideal kind of page, deal, and traffic that will result in sales.
When developing a funnel– especially if you want visitors and leads to trust you more, there’s likewise the pre-framing concept that you require to fully understand. Well, who does not want to establish trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the normal business guidance. It goes into the specific landing pages you can produce in the 7 structure stages that we’ve discussed previously.
You get to see the twenty-three of the most efficient foundation for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers utilize these building blocks at specific times during these same four stages of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
Recognizing hyperactive purchasers for your products and services.
You can choose which you want to start with first and which one to stick to in your market once you’ve comprehended how this works.
Secret # 12: Frontend Vs. Backend Funnels
Picking the best type of funnels can be a battle even to the advanced marketers. More so, comprehend the funnels that will be served only to qualified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so apparent– however bypassing it can make a difference in your traffic engagement and sales.
Here Russell outlines the process he follows when selecting a funnel to use on the frontend of his value ladders, the funnel he utilizes in the consideration stage (the middle), and those used for the backend deals.
Secret # 13: The Best Bait
I couldn’t contain this ‘secret’ when I initially read the DotCom Secrets book.
Russell spills everything out in this area and reveals the secret that made all his books sell millions.
Simply by getting your totally free copy of DotCom Secrets and studying the funnel steps, you’ll have a number of “Aha-Moments” that will alter your company, particularly if you have an item you’re currently offering online (and even offline).
I imply if you can buy your complimentary copy of DotCom Secrets and study the funnel steps, you’ll understand the secret behind these records.
He emphasizes the power of words and how utilizing a specific WORD can change your entire business amazingly. That single word can function as bait.
Regardless of the market you operate in, what you do, what products you use, or the business design, this is the part that some of the successful entrepreneurs would hide from you.
Section Four: Funnels And Scripts
The first time I check out DotCom Secrets, I could not comprehend this area since it was distinct in its way. I needed to check out the book once again to comprehend the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, in addition to the specific funnel scripts that have helped him to offer countless each of his products.
These are divided into the Frontend, Middle and Backend Funnels. Surprisingly, you don’t need to have problem with these parts due to the fact that there’s an effective suite of software you can use to automate whatever– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Because it shows what should take place as soon as you get your visitors onboard your sales funnel, the Frontend Funnel is crucial.
You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to build and can benefit eCommerce online marketers or business owners who have Free Plus Shipping deals.
The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product ought to be delivered.
On the second page (step-two) of the funnel, the visitor’s credit card details is requested for the shipping and managing charge. As soon as the visitor has actually successfully completed the 2nd page– the One-time-offer is next.
Naturally, you’re not left alone as there are scripts you will use to make this entire 2-step complimentary shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of establishing this deal is to assist breakeven and cover the cash you invested in advertising or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson reveals the useful mechanics involved in this type of funnel. And he also introduced a special script called the Star, Story, Solution script which helps to push a cold lead towards your items.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to entice visitors and let them keep spending for a longer time.
However you’re not limited in any way– as there are numerous ways to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the perfect and likewise the very first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to use documented or live presentations to market your product and services on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the methods and scripts that will make the webinar genuinely “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more advanced webinar presentation where your goal is to get people to purchase.
You’ll also access the scripts for this upgraded version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel specifically for introducing a new product by sharing a series of videos to offer lots of worth to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be persuasive, valuable, and amusing– therefore causing visitors to do something about it. You’ll discover how to correctly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket offers utilizing a sophisticated formula and scripts. If you’re a coach or consultant, this funnel is what you require to obtain premium clients.
Section 5: ClickFunnels.
This last section is brief but you can find out more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is a fantastic book if you wish to gain insights, see examples, and read stories that will motivate you to develop an effective business online or guide you in transitioning from offline to internet marketing channels.
So let’s consider the cons and pros rapidly:.
DotCom Secrets is complimentary. Get business-building understanding without paying cash.
Improve your organization’ significance utilizing the value ladders and sales funnel techniques and scripts.
Get tricks to ending up being an idea leader in your industry.
Easy strategies that will work for any service design.
Establish and construct relationships connection with your clients.
You might require to have an existing service to gain from DotCom Secrets (although it can certainly benefit you if you’re just starting out along with long as you implement the info).
The book is ideal for organizations that take advantage of internet marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the official website. You just need to spend for shipping/handling– $7.95 if you’re based within the US or $14.95 for worldwide.
There you have it, the Free Plus Shipping deal we discussed previously. As you can see, Russell is a master at executing what he teaches.
If you prefer to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for offering the book free from his website (you just pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable methods and secrets for growing a service and starting.
You’ll come across a bunch of aha minutes while going through the sections. More notably, you’re directed on how to include the concept into my own business.
DotCom Secrets is a playbook. You might have to read it several times to get the ‘tricks’ into your head and business. You don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering service or products online, I extremely recommend that you get a copy of DotCom Secrets free of charge.