Anatomy Of A Landing Page Russell Brunson

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is a great book if you wish to acquire insights, see examples, and read stories that will motivate you to develop a successful business online or guide you in transitioning from offline to internet marketing channels.

So let’s consider the cons and pros rapidly:

Pros:

  • DotCom Secrets is totally free. Get it here.
  • You will overcome the shoulder lessons from a successful incredibly affiliate– Russell Brunson.
  • The book is a simple and enjoyable read.
  • You will get actionable takeaways that you can use to enhance your company right away.

Cons:

  • It’s not a “how to earn money online” book per se.
  • You will need to have some understanding of online marketing concepts to fully appreciate the book.

If you desire to find out from somebody who has really made money online, Dotcom Secrets is a great resource.

Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll leave from reading this book with actionable takeaways that you can utilize to enhance your service instantly.

The only drawback is that it’s not a “how to earn money online” book per se– you will need to have some knowledge of online marketing ideas to completely value it.

Overall, Dotcom Secrets is an important resource for anybody looking to build or grow an online company.

So if you’re prepared to learn from one of the masters of Sales Funn, make sure to check out this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my preferred business books. You may have to read it numerous times to completely understand it. Or merely make it your companion as you set about your online way of life organization adventures.

In the intro of the book, Russell Brunson guaranteed to keep the book evergreen for several years to come. The objective is to make it appropriate to both advanced and new online entrepreneurs.

The number of organization books do you still discover appropriate in this ever-changing world? Although marketing techniques are continuously altering, the DotCom Secrets book is still extremely pertinent and beneficial today.

What Is DotCom Secrets?

The DotCom Secrets book provides a detailed procedure for growing a successful company– whether online or offline.

DotCom Secrets Review

Although DotCom Secrets was first released in 2015, you’ll discover that most of the methods that Russell discuss are still effective today.

You’ll get a lots of actionable suggestions from the book and if you have plans to sell items online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a referral.

Dan Kennedy composed the forward to the DotCom Secrets book. In his precise words:

” In reality, this is a tested playbook for growing your business with efficient lead generation and sales/conversion methods, which can be utilized online and offline.”

This is a powerful and transformative book. If you’re looking to begin a business or scale an existing business, DotCom Secrets by Russell Brunson is the ideal road map.

Within the pages of the Dotcom Secrets book, you’ll get a comprehensive strategy that guides you on the right building blocks for your organization. You’ll definitely get results from reading it.

To be honest, DotCom Secrets sounds like a book for constructing a sustainable online service just.

Don’t be constrained by that because the actionable marketing methods work for both online and offline services. So you’re in safe hands if you run a brick-and-mortar business and wish to transition to online marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, just you can respond to that concern. If you wish to start or scale a company and follow proven ‘faster way’ that has actually been tested by Russell himself, you ought to read the DotCom Secrets book.

It’s altering lives and I’ve personally found it extremely valuable on my entrepreneurial journey (I’ve read it several times). I extremely recommend the book.

DotCom Secrets might not be worth your read if you ‘d rather play cool and try to figure it out by yourself. You ought to think about another book.

Although, DotCom Secrets offers wise insights and strategies to:

Existing business owners: If you have not begun a business at all or have no organization concept, the book might not pertain to you.

Item owners: If you have an existing item already, then you can discover techniques to double and even triple your sales.

Positive marketers: If you’re willing to take steps that might challenge your idea of organization, then you need to use DotCom Secrets as a referral.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You want to develop an organization that stands the test of time. You don’t want to fizzle out because you do not have the skillset, tools, and tricks that have been tested and proven to produce great results.

So whether you’re a novice who’s simply starting or you’re a professional, DotCom Secrets will stroll you through the procedure of beginning and growing a profitable organization.

If you already have a service, use the secrets in the book to scale to unbelievable levels? Aside from earning money, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a trusted and effective book that provides particular, actionable directions on what you must do to fail-proof your organization, how to bring in customers, and the tricks to significantly increase your sales.

If you stop working to check out DotCom Secrets, you’re still not limited at all. The only obstacle, though, is that you’ll miss out on the opportunity to rapidly grow your existing organization or thrive in a competitive industry.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some distinctions in between Expert Secrets Both books pertain to, lifestyle entrepreneurs, company owner and online marketers– considering that they complement each other and attend to beginning and growing an effective organization.

Specialist Secrets vs DotCom Secrets.

DotCom Secrets lays out a step-by-step procedure to effectively structure your company. You get to discover how to deliver your message and communicate worth in a manner that makes people want to pay you.

Professional Secrets gives actionable examples, illustrations, and stories that assist you discover your voice, build a loyal fan base and make money to share messages that will alter somebody else’s life.

Both books are recommended to entrepreneur who want to become more effective in their markets. Business owners who are built to see opportunities in competitors instead of discomfort.

In Russell’s third and brand name brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream consumers (aka getting lots of traffic as the title of the book suggests).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is arranged into 5 sections much like Expert Secrets that outlines the simple marketing processes and how to implement them.

Area One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell started the very first section of DotCom Secrets with “Ladders and Funnels.” He likewise exposes five (5) marketing secrets. Let’s review them:

Secret # 1: The Secret Formula

You require to have a complete understanding of where you want your service. How does this understanding assist your customers and clients?

This will help you to serve them much better– instead of searching for out their discomfort points, how desperate they need solutions, and what they’re willing to pay.

In the secret formula, 4 easy questions were detailed in a step-by-step order inside the DotCom Secrets book:

Who are your dream customers?

How do you find them?

How do you attract them without being aggressive?

What benefit will they receive from your service?

You’ll find answers to these questions and more in the first secret.

Secret #2: The Value Ladder

Value is essential when it pertains to constructing a sustainable company. If there’s no value, consumers and clients will leave.

That’s why Russell invested a ton of time to dissect the steps that you require to follow to browse your dream customer from taking the “bait” (starting point of your ladder) to where they wish to be.

DotCom Secrets Value Ladder

This trick is referred to as “taking them through your worth ladder.”

When you successfully structure the value ladder, you’ll not only make more cash, you’ll likewise provide your consumers with a more personalized solution. They’ll like you for this.

Secret # 3: From A Ladder To A Funnel

This secret is where the magic happens. It’s like a surprise that alters whatever you already learn about growing a lucrative service. You’ll get going with constructing out your own sales funnel and the psychology behind a rewarding funnel.

There’s a lot more …

You need to require a complete value ladder worth place. You may not be able to develop a high-converting sales funnel if you don’t have an effective value adder mapped out.

The sales funnel is necessary and has actually changed the way entrepreneurs and organizations approach sales online.

It works because it takes into account the clients’ habits– and moves them through the different actions of your value ladder up until they’re prepared to purchase your product– voluntarily.

Secret # 4: How To Find Your Dream Customers

You have a target market. Sadly, you might not know how to recognize or serve them. That’s why knowing how to define your target audience is necessary.

This secret lays out where your target audience (i.e., clients who are ready to purchase your product) are investing most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be equipped with the methods that work to get a customer to leave whatever they’re doing and have a look at your page.

Every online business owner requires to learn and master these methods. Russell makes it simple in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Generating traffic to a landing page or website is a consistent battle for most people. It’s probably the most overwhelming aspect of running a successful online service.

Do you really understand how traffic operates in the internet marketing space? If you aren’t confident in your traffic generation expertise, Russell has the responses.

He reveals you the very best type of traffic that you ought to take notice of and how it can change your business. The kind of traffic consists of:

  • Traffic we manage
  • The traffic we do not control
  • Traffic we own

Area Two: Your Communication Funnel

In this area, Russell digs deeper into the processes associated with building an audience by leveraging advanced individual branding tactics, the secrets to interacting well with your audience that will lead to a sale.

Ensure you don’t skip this section while checking out DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to constructing a appealing and confident character.

Why do you think people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have huge fans?

As a business owner, you can’t go wrong when you finally establish an attractive character. When you’re effective at it, it means you can include more qualified consumers to your email list and launch an effective item that individuals are prepared and prepared to purchase right now.

In producing that attractive character, Russell Brunson specifies the 3 components you need to keep in check, which is divided into three (3) classifications:

  • The Elements
  • The Identity
  • Storylines

DotCom Secrets reveals you how to produce an attractive character using these parts and their aspects, and determine the best method to interact your captivating stories that will get the sales can be found in.

Secret # 7: The Soap Opera Sequence

This “secret” originates from the previous part of Dotcom Secrets. It’s all about creating a bond and a sort of relationship between the Attractive Character and the target market by means of a traffic source we own. Email.

The Soap Opera Sequence comprises a series of e-mail sequences that assist to link and develop an immediate relationship between you and the person reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for creating the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his great heart likewise shares the EXACT five email templates that have helped him to shift into an Attractive Character and a desired web marketer.

The Soap Opera Sequence works since it profits from giving value to your customers. This ‘worth’ paired with an irresistible open story hooks them the minute they read your first email and they’ll eagerly anticipate the next one.

The days of dull e-mail sequences are over. Do not simply take pleasure in soap opera on TV, it’s time to anecdotally use it in your email messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the trick to keeping your subscribers happy to hear from you every day is utilizing the Seinfeld e-mail format.”

What’s the Seinfeld format all about?

DotCom Secrets Seinfeld Sequence

It’s an e-mail style that develops excitement in your readers. It ‘d amuse them and cause them to purchase from you.

It leverages the power of storytelling. This time, you’re being imaginative in sharing your life and relevant stories taking place with/around you– stories they can easily connect with. You ought to be tactical and purposeful about it anyways.

You want to have the ability to lead perfect clients back to your offer. This may look simple but it’s powerful!

Russell also offers fine examples and composed templates to accelerate the procedure when you’re sending out Seinfeld e-mails.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section Three: Funnelology

In this area, the methods and methods for developing high-converting funnels are discussed in detail, in addition to and what you truly need to do to make your funnel work.

Russell covers the basics of a funnel, stages (and sales funnel stages) and the type of landing pages to utilize, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we found out the significance of adhering to systems that work. To put it simply, there’s no requirement to transform the wheel.

There’s an opportunity that you’re making the above error if you’re an organization owner and you’re having a hard time to break even.

This prevails with entrepreneurs who are just beginning with their sales funnel. They try to re-invent the whole lorry. What a terrible course to follow when developing a company!

The trick here is leveraging on other people who already have a successful funnel and making your offer to their specific consumers. Keep an eye on the:

  • Demographics
  • Advertisement copy and copies
  • Traffic sources
  • Offers
  • Landing page

Knowing how to reverse all these aspects to work for you is an invaluable gift for your organization. Once you understand how the pieces fit, it’s rather simple.

Secret # 10: Seven Phases Of A Funnel

I’m very thankful that I read DotCom Secrets a few years ago (and numerous times more because that very first time to completely understand and carry out the methods in my own online service.

It not just opened my eyes to funnels and how to develop them but also the seven stages that an ideal customer needs to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me better pertained to terms with this sentence within the DotCom Secrets. It checks out:

The real difference between having a 6-, seven-, and even eight-figure business is whether you understand the stages of a funnel and can effectively monetize the points along the line.

I learnt more about that there are levels of traffic temperature and therefore, treating them along the same funnel procedure threatens.

This secret alone is basic to producing the ideal type of page, deal, and traffic that will cause sales.

There’s likewise the pre-framing idea that you need to fully comprehend when creating a funnel– especially if you desire visitors and results in trust you more. Well, who doesn’t wish to establish trust currently?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets goes beyond the typical company recommendations. It goes into the specific landing pages you can create in the 7 building phases that we’ve gone over earlier.

You get to see the twenty-three of the most reliable foundation for your sales funnels.

DotCom Secrets 23 foundation of a funnel

Smart funnel hackers use these building blocks at particular times throughout these very same four phases of the funnel:

  • Pre-frame bridge
  • Qualifying customers
  • Qualifying purchasers

Identifying hyperactive buyers for your services and products.

When you’ve comprehended how this works, you can decide which you wish to begin with very first and which one to stay with in your market.

Secret # 12: Frontend Vs. Backend Funnels

Selecting the right type of funnels can be a struggle even to the more advanced online marketers. More so, comprehend the funnels that will be served just to qualified buyers (at the backend).

DotCom Secrets Frontend Vs Backend

This mistake isn’t so obvious– but bypassing it can make a distinction in your traffic engagement and sales.

Here Russell describes the procedure he follows when selecting a funnel to use on the frontend of his worth ladders, the funnel he uses in the consideration stage (the middle), and those utilized for the backend deals.

Secret # 13: The Best Bait

I could not contain this ‘secret’ when I initially checked out the DotCom Secrets book.

Russell spills it all out in this section and exposes the trick that made all his books offer millions.

Just by grabbing your free copy of DotCom Secrets and studying the funnel actions, you’ll have several “Aha-Moments” that will alter your organization, particularly if you have an item you’re currently offering online (or even offline).

I imply if you can order your totally free copy of DotCom Secrets and study the funnel actions, you’ll understand the trick behind these records.

He stresses the power of words and how utilizing a certain WORD can alter your whole company amazingly. That single word can function as bait.

No matter the market you run in, what you do, what items you offer, or the business design, this is the part that a few of the effective entrepreneurs would conceal from you.

 

Area Four: Funnels And Scripts

The first time I read DotCom Secrets, I couldn’t comprehend this section because it was special in its way. I had to check out the book again to understand the point that Russell was making.

As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, as well as the specific funnel scripts that have actually assisted him to sell millions of each of his products.

These are split into the Frontend, Middle and Backend Funnels. Interestingly, you do not have to struggle with these parts since there’s an effective suite of software you can utilize to automate everything– ClickFunnels software application.

1. Frontend Funnel: Two-Step– Free Plus Shipping

The Frontend Funnel is important because it shows what must take place once you get your visitors onboard your sales funnel.

You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to build and can benefit eCommerce marketers or entrepreneurs who have Shipping plus free offers.

The first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product ought to be shipped.

On the second page (step-two) of the funnel, the visitor’s charge card information is asked for the shipping and managing charge. When the visitor has actually effectively submitted the 2nd page– the One-time-offer is next.

Obviously, you’re not left alone as there are scripts you will utilize to make this entire 2-step totally free shipping funnel reliable. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the very same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of setting up this deal is to assist breakeven and cover the cash you spent on advertising or getting the lead.

DotCom Secrets self liquidating offer

Here, Russell Brunson shows the practical mechanics associated with this kind of funnel. And he likewise introduced a special script called the Star, Story, Solution script which helps to push a cold lead towards your products.

You’ll access to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll find how to lure visitors and let them keep paying for a longer time.

However you’re not restricted in any way– as there are numerous ways to utilize this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The perfect webinar is the best and also the first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to utilize live or recorded discussions to market your services or products on autopilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re offered with the strategies and scripts that will make the webinar genuinely “perfect.”.

5. Middle Funnel: Invisible Perfect Webinar.

It’s not FREE!. It’s a more sophisticated webinar presentation where your goal is to get individuals to buy.

You’ll also access the scripts for this upgraded version of Perfect Webinar.

6. Middle Funnel: Product Launch.

You use the “Product Launch” funnel particularly for introducing a new item by sharing a series of videos to offer tons of value to your visitors.

Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.

These videos will be convincing, practical, and amusing– therefore triggering visitors to take actions. You’ll find how to appropriately structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of offering high-ticket deals using an innovative formula and scripts. This funnel is what you need to get premium customers if you’re a coach or expert.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area 5: ClickFunnels.

This last section is quick however you can find out more by reading my ClickFunnels examine.

DotCom Secrets Pros and Cons.

DotCom Secrets is an excellent book if you wish to gain insights, see examples, and read stories that will inspire you to develop an effective business online or guide you in transitioning from offline to internet marketing channels.

Let’s think about the pros and cons rapidly:.

Pros.

DotCom Secrets is totally free. Get business-building understanding without paying cash.

Improve your company’ significance using the value ladders and sales funnel strategies and scripts.

Get tricks to becoming a thought leader in your market.

Basic techniques that will work for any service model.

Build relationships and develop rapport with your consumers.

Cons.

You may need to have an existing organization to benefit from DotCom Secrets (although it can definitely benefit you if you’re simply starting as well as long as you implement the info).

The book is perfect for services that take advantage of online marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

DotCom Secrets is FREE when you get it from the main website. If you’re based within the US or $14.95 for worldwide, you only have to pay for shipping/handling– $7.95.

There you have it, the Free Plus Shipping offer we went over earlier. As you can see, Russell is a master at executing what he teaches.

If you choose to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.

DotCom Secrets Free Book.

Thanks to Russell for providing the book devoid of his website (you simply pay for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a bundle of actionable techniques and secrets for starting and growing a company.

You’ll come across a bunch of aha minutes while going through the sections. More importantly, you’re assisted on how to incorporate the idea into my own company.

DotCom Secrets is a playbook. You may have to read it several times to get the ‘tricks’ into your head and company. You don’t have to if you have a strong IQ, which I’m sure you do!

All in all, if you’re selling products or services online, I extremely recommend that you get a copy of DotCom Secrets totally free.

>>Click Here To Get Your Copy Of Dotcom Secrets<<