Dotcom Secrets is an excellent book if you want to acquire insights, see examples, and read stories that will influence you to build an effective business online or guide you in transitioning from offline to online marketing channels.
Let’s think about the cons and pros quickly:
- DotCom Secrets is totally free. Get it here.
- You will overcome the shoulder lessons from an effective extremely affiliate– Russell Brunson.
- The book is a easy and pleasurable read.
- You will get actionable takeaways that you can use to improve your business immediately.
- It’s not a “how to generate income online” book per se.
- You will need to have some knowledge of online marketing concepts to completely value the book.
Dotcom Secrets is a terrific resource if you wish to gain from someone who has in fact made money online.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can use to enhance your service immediately.
The only disadvantage is that it’s not a “how to generate income online” book per se– you will require to have some knowledge of internet marketing principles to totally appreciate it.
Overall, Dotcom Secrets is a valuable resource for anybody looking to build or grow an online organization.
If you’re all set to learn from one of the masters of Sales Funn, be sure to check out this book today!
DotCom Secrets Book
It’s one of my favorite business books. You might need to read it multiple times to fully understand it. Or simply make it your companion as you set about your online lifestyle business experiences.
In the introduction of the book, Russell Brunson assured to keep the book evergreen for several years to come. The objective is to make it pertinent to both brand-new and sophisticated online business owners.
How many service books do you still discover appropriate in this ever-changing world? Even though marketing methods are continuously altering, the DotCom Secrets book is still incredibly relevant and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book provides a step-by-step process for growing a successful business– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first published in 2015, you’ll discover that the majority of the techniques that Russell talks about are still efficient today.
You’ll get a lots of actionable suggestions from the book and if you have plans to sell items online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy composed the forward to the DotCom Secrets book. In his precise words:
” In fact, this is a tested playbook for growing your company with efficient list building and sales/conversion approaches, which can be utilized offline and online.”
This is a transformative and effective book. DotCom Secrets by Russell Brunson is the perfect plan if you’re looking to begin a company or scale an existing business.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth strategy that guides you on the right building blocks for your organization. You’ll absolutely get arise from reading it.
To be truthful, DotCom Secrets sounds like a book for building a sustainable online business only.
However don’t be constrained by that since the actionable marketing techniques work for both online and offline services. You’re in safe hands if you run a brick-and-mortar company and desire to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can respond to that question. If you want to start or scale a business and follow proven ‘faster way’ that has actually been tested by Russell himself, you need to check out the DotCom Secrets book.
It’s changing lives and I’ve personally found it very important on my entrepreneurial journey (I’ve read it a number of times). I highly recommend the book.
DotCom Secrets might not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You should think about another book.
DotCom Secrets provides clever insights and methods to:
Existing entrepreneur: If you haven’t begun a service at all or have no company concept, the book might not pertain to you.
Item owners: If you have an existing product currently, then you can learn methods to double or perhaps triple your sales.
Confident online marketers: If you’re ready to take steps that might challenge your concept of business, then you should use DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to build a business that stands the test of time. Due to the fact that you lack the skillset, tools, and tricks that have actually been evaluated and proven to produce excellent results, you do not desire to fizzle out.
So whether you’re a novice who’s simply beginning or you’re a specialist, DotCom Secrets will stroll you through the procedure of starting and growing a profitable service.
If you already have an organization, use the tricks in the book to scale to incredible levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and powerful book that supplies specific, actionable instructions on what you must do to fail-proof your company, how to draw in clients, and the tricks to considerably increase your sales.
You’re still not limited at all if you fail to check out DotCom Secrets. The only challenge, though, is that you’ll miss out on the chance to quickly grow your existing company or flourish in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences in between Expert Secrets Both books relate to, way of life entrepreneurs, entrepreneur and online marketers– considering that they complement each other and offer starting and growing an effective organization.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets details a detailed process to effectively structure your company. You get to learn how to provide your message and interact worth in a manner that makes people wish to pay you.
Expert Secrets offers actionable examples, illustrations, and stories that help you discover your voice, construct a loyal fan base and get paid to share messages that will change somebody else’s life.
Both books are advised to entrepreneur who want to end up being more successful in their industries. Business owners who are developed to see opportunities in competitors instead of pain.
In Russell’s third and brand name brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream customers (aka getting lots of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 sections just like Expert Secrets that lays out the basic marketing processes and how to execute them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the very first section of DotCom Secrets with “Ladders and Funnels.” He also reveals five (5) marketing tricks. Let’s discuss them:
Secret # 1: The Secret Formula
You require to have a full understanding of where you desire your service. How does this understanding assist your customers and customers?
This will assist you to serve them better– instead of searching for out their pain points, how desperate they require solutions, and what they’re prepared to pay.
In the secret formula, 4 basic concerns were described in a step-by-step order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being pushy?
What advantage will they receive from your organization?
You’ll find answers to these questions and more in the very first trick.
Secret #2: The Value Ladder
Value is essential when it comes to building a sustainable organization. , if there’s no worth, customers and clients customers leave.
That’s why Russell invested a lots of time to dissect the actions that you require to follow to navigate your dream customer from taking the “bait” (beginning point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This secret is described as “taking them through your worth ladder.”
When you successfully structure the value ladder, you’ll not only make more cash, you’ll likewise offer your customers with a more personalized option. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic takes place. It’s like an epiphany that changes everything you currently know about growing a rewarding service. You’ll get going with constructing out your own sales funnel and the psychology behind a profitable funnel.
There’s a lot more …
You need to have a complete value ladder worth place. You might not be able to construct a high-converting sales funnel if you don’t have an efficient value adder mapped out.
The sales funnel is important and has actually changed the method business owners and organizations approach sales online.
It works because it takes into consideration the customers’ behaviors– and moves them through the different actions of your value ladder until they’re all set to purchase your item– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target audience. Unfortunately, you may not know how to identify or serve them. That’s why knowing how to specify your target audience is very important.
This secret details where your target market (i.e., consumers who are ready to purchase your item) are investing the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the methods that work to get a customer to leave whatever they’re doing and take a look at your page.
Every online business owner needs to find out and master these strategies. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or website is a constant struggle for most people. It’s perhaps the most complicated aspect of running an effective online service.
Do you truly comprehend how traffic operates in the online marketing space? Russell has the answers if you aren’t confident in your traffic generation expertise.
He reveals you the best type of traffic that you should take notice of and how it can transform your organization. The kind of traffic consists of:
- Traffic we manage
- The traffic we don’t control
- Traffic we own
Section Two: Your Communication Funnel
In this area, Russell digs deeper into the processes involved in developing an audience by leveraging advanced personal branding tactics, the secrets to interacting well with your audience that will lead to a sale.
Ensure you do not skip this section while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a appealing and confident character.
Why do you believe people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have massive followers?
As an entrepreneur, you can’t fail when you finally establish an attractive character. When you’re effective at it, it indicates you can add more qualified clients to your email list and launch an effective item that people are ready and willing to purchase right now.
In creating that attractive character, Russell Brunson defines the 3 parts you should keep in check, which is split into 3 (3) categories:
- The Elements
- The Identity
DotCom Secrets reveals you how to produce an appealing character utilizing these elements and their aspects, and identify the very best method to communicate your captivating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s everything about developing a bond and a sort of rapport between the Attractive Character and the target audience via a traffic source we own. Email.
The Soap Opera Sequence makes up a series of email sequences that help to link and develop an instant relationship in between you and the person reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart likewise shares the EXACT 5 e-mail templates that have assisted him to transition into an in-demand internet and an appealing character online marketer.
Since it capitalizes on giving worth to your customers, the Soap Opera Sequence works. This ‘worth’ paired with an alluring open story hooks them the moment they read your first e-mail and they’ll look forward to the next one.
The days of boring e-mail series are over. Don’t simply take pleasure in daytime drama on TV, it’s time to anecdotally utilize it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your subscribers pleased to speak with you every day is using the Seinfeld e-mail format.”
So what’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail style that develops excitement in your readers. It ‘d entertain them and cause them to purchase from you.
It leverages the power of storytelling. This time, you’re being creative in sharing your life and appropriate stories happening with/around you– stories they can quickly link with. You should be purposeful and tactical about it anyways.
You want to have the ability to lead perfect customers back to your offer. This may look basic but it’s powerful nonetheless!
Russell also supplies good examples and composed design templates to accelerate the process when you’re sending Seinfeld e-mails.
Area Three: Funnelology
In this area, the methods and tactics for constructing high-converting funnels are discussed in detail, along with and what you truly must do to make your funnel work.
Russell covers the basics of a funnel, stages (and sales funnel phases) and the type of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the value of staying with systems that work. Simply put, there’s no requirement to transform the wheel.
If you’re an entrepreneur and you’re having a hard time to break even, there’s a chance that you’re making the above mistake.
This is common with business owners who are simply beginning with their sales funnel. They attempt to re-invent the whole automobile. When building a company, what an awful course to follow!
The trick here is leveraging on other individuals who currently have an effective funnel and making your offer to their precise consumers. Watch on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these aspects to work for you is a priceless gift for your business. Once you understand how the pieces fit, it’s rather easy.
Secret # 10: Seven Phases Of A Funnel
I’m really delighted that I check out DotCom Secrets a couple of years ago (and several times more since that first time to completely understand and implement the strategies in my own online business.
It not just opened my eyes to funnels and how to develop them but likewise the 7 stages that an ideal client has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better pertained to terms with this sentence within the DotCom Secrets. It checks out:
The genuine difference in between having a 6-, 7-, or even eight-figure organization is whether you understand the stages of a funnel and can effectively generate income from the points along the line.
I was familiar with that there are levels of traffic temperature level and therefore, treating them along the same funnel procedure threatens.
This secret alone is essential to developing the right kind of page, offer, and traffic that will result in sales.
When creating a funnel– particularly if you desire visitors and leads to trust you more, there’s also the pre-framing principle that you require to completely comprehend. Well, who doesn’t want to establish trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the common company recommendations. It enters into the particular landing pages you can develop in the 7 structure stages that we’ve gone over previously.
You get to see the twenty-three of the most effective foundation for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers utilize these foundation at particular times throughout these very same four phases of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying buyers
Determining hyper buyers for your services and items.
You can choose which you desire to start with very first and which one to stick to in your market once you’ve understood how this works.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the best kind of funnels can be a struggle even to the more advanced marketers. More so, comprehend the funnels that will be served only to qualified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so obvious– however bypassing it can make a difference in your traffic engagement and sales.
Here Russell details the process he follows when selecting a funnel to use on the frontend of his worth ladders, the funnel he utilizes in the consideration phase (the middle), and those utilized for the backend deals.
Secret # 13: The Best Bait
I couldn’t contain this ‘secret’ when I initially checked out the DotCom Secrets book.
Russell spills all of it out in this section and reveals the trick that made all his books sell millions.
Simply by grabbing your complimentary copy of DotCom Secrets and studying the funnel steps, you’ll have several “Aha-Moments” that will change your organization, specifically if you have an item you’re presently offering online (and even offline).
I indicate if you can buy your totally free copy of DotCom Secrets and study the funnel steps, you’ll understand the secret behind these records.
He stresses the power of words and how using a certain WORD can change your whole organization magically. That single word can function as bait.
Regardless of the industry you operate in, what you do, what items you provide, or business model, this is the part that some of the effective entrepreneurs would hide from you.
Area Four: Funnels And Scripts
The very first time I check out DotCom Secrets, I couldn’t comprehend this section since it was distinct in its way. I had to check out the book again to understand the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, in addition to the exact funnel scripts that have assisted him to offer countless each of his items.
These are divided into the Frontend, Middle and Backend Funnels. Remarkably, you do not need to have problem with these parts because there’s a powerful suite of software you can use to automate whatever– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is important since it reveals what need to occur when you get your visitors onboard your sales funnel.
You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to develop and can benefit eCommerce online marketers or entrepreneurs who have Shipping plus free offers.
The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item should be delivered.
On the 2nd page (step-two) of the funnel, the visitor’s charge card information is requested for the shipping and dealing with charge. As soon as the visitor has actually successfully submitted the second page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will use to make this entire 2-step totally free shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of setting up this offer is to assist breakeven and cover the cash you invested in marketing or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson shows the practical mechanics associated with this type of funnel. And he likewise introduced a special script called the Star, Story, Solution script which helps to nudge a cold lead towards your items.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to attract visitors and let them keep paying for a longer time.
But you’re not limited in any way– as there are many methods to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the ideal and also the very first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to utilize live or recorded discussions to market your services or products on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the strategies and scripts that will make the webinar really “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more innovative webinar discussion where your objective is to get individuals to purchase.
You’ll also access the scripts for this updated version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel particularly for releasing a new item by sharing a series of videos to offer tons of value to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.
These videos will be persuasive, handy, and entertaining– thus triggering visitors to take actions. You’ll discover how to properly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket offers using an innovative formula and scripts. If you’re a coach or specialist, this funnel is what you require to acquire premium customers.
Area 5: ClickFunnels.
This last area is brief however you can learn more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is an excellent book if you wish to acquire insights, see examples, and read stories that will inspire you to construct a successful business online or guide you in transitioning from offline to online marketing channels.
Let’s consider the cons and pros rapidly:.
DotCom Secrets is totally free. Get business-building understanding without paying cash.
Enhance your company’ significance utilizing the worth ladders and sales funnel methods and scripts.
Get secrets to becoming a thought leader in your industry.
Basic strategies that will work for any organization model.
Build relationships and establish rapport with your customers.
You may require to have an existing service to benefit from DotCom Secrets (although it can definitely benefit you if you’re simply starting out in addition to long as you carry out the info).
The book is ideal for businesses that leverage online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the official site, DotCom Secrets is FREE. You just need to spend for shipping/handling– $7.95 if you’re based within the United States or $14.95 for international.
There you have it, the Free Plus Shipping offer we discussed earlier. As you can see, Russell is a master at executing what he teaches.
If you prefer to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for offering the book free from his website (you simply pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable techniques and tricks for beginning and growing a service.
You’ll encounter a bunch of aha moments while going through the sections. More importantly, you’re assisted on how to integrate the principle into my own company.
DotCom Secrets is a playbook. You might need to read it multiple times to get the ‘tricks’ into your head and service. You don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or products online, I extremely advise that you get a copy of DotCom Secrets totally free.