Anthony Morrison Russell Brunson

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is a terrific book if you want to get insights, see examples, and check out stories that will influence you to construct an effective organization online or guide you in transitioning from offline to online marketing channels.

Let’s consider the cons and pros quickly:

Pros:

  • DotCom Secrets is free. Get it here.
  • You will overcome the shoulder lessons from a successful extremely affiliate– Russell Brunson.
  • The book is a pleasurable and easy read.
  • You will get actionable takeaways that you can utilize to improve your organization instantly.

Cons:

  • It’s not a “how to earn money online” book per se.
  • You will need to have some understanding of internet marketing ideas to totally appreciate the book.

Dotcom Secrets is an excellent resource if you want to learn from somebody who has actually generated income online.

Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll come away from reading this book with actionable takeaways that you can use to improve your business right away.

The only drawback is that it’s not a “how to generate income online” book per se– you will require to have some knowledge of internet marketing ideas to totally appreciate it.

However overall, Dotcom Secrets is an important resource for anyone looking to develop or grow an online service.

If you’re ready to find out from one of the masters of Sales Funn, be sure to inspect out this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my preferred organization books. You might have to read it several times to totally comprehend it. Or simply make it your companion as you set about your online way of life business experiences.

In the intro of the book, Russell Brunson assured to keep the book evergreen for several years to come. The objective is to make it pertinent to both advanced and brand-new online entrepreneurs.

How many organization books do you still find relevant in this ever-changing world? Even though marketing methods are continuously altering, the DotCom Secrets book is still extremely relevant and useful today.

What Is DotCom Secrets?

The DotCom Secrets book provides a step-by-step procedure for growing a successful company– whether online or offline.

DotCom Secrets Review

Although DotCom Secrets was first released in 2015, you’ll find that most of the strategies that Russell discuss are still reliable today.

You’ll get a ton of actionable recommendations from the book and if you have plans to sell items online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a referral.

Dan Kennedy wrote the forward to the DotCom Secrets book. In his exact words:

” In fact, this is a tested playbook for growing your company with efficient list building and sales/conversion approaches, which can be used offline and online.”

This is a transformative and powerful book. DotCom Secrets by Russell Brunson is the ideal plan if you’re looking to begin a business or scale an existing business.

Within the pages of the Dotcom Secrets book, you’ll get an in-depth plan that guides you on the best foundation for your service. You’ll absolutely get arise from reading it.

To be truthful, DotCom Secrets sounds like a book for building a sustainable online business only.

But do not be constrained by that since the actionable marketing techniques work for both online and offline services. You’re in safe hands if you run a brick-and-mortar business and want to transition to online marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, just you can address that concern. If you want to scale a service or start and follow tested ‘faster way’ that has actually been checked by Russell himself, you ought to check out the DotCom Secrets book.

It’s altering lives and I’ve personally discovered it extremely important on my entrepreneurial journey (I’ve read it several times). I highly recommend the book.

DotCom Secrets might not be worth your read if you ‘d rather play cool and try to figure it out by yourself. You ought to think about another book.

DotCom Secrets supplies wise insights and methods to:

Existing company owner: If you have not begun a company at all or have no service concept, the book might not relate to you.

Item owners: If you have an existing product currently, then you can find out strategies to double or perhaps triple your sales.

Positive online marketers: If you’re prepared to take steps that might challenge your concept of business, then you must utilize DotCom Secrets as a referral.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You wish to construct an organization that stands the test of time. You don’t want to fizzle out due to the fact that you do not have the skillset, tools, and tricks that have been tested and shown to produce terrific results.

Whether you’re a beginner who’s simply getting started or you’re a specialist, DotCom Secrets will stroll you through the procedure of beginning and growing a profitable business.

If you already have a service, utilize the secrets in the book to scale to amazing levels? Aside from making money, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a relied on and powerful book that offers particular, actionable instructions on what you need to do to fail-proof your service, how to attract clients, and the secrets to substantially increase your sales.

You’re still not limited at all if you fail to read DotCom Secrets. The only challenge, however, is that you’ll miss the chance to quickly grow your existing company or prosper in a competitive market.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some distinctions between Expert Secrets Both books relate to, lifestyle business owners, company owner and online marketers– because they match each other and provide for beginning and growing a successful organization.

Expert Secrets vs DotCom Secrets.

DotCom Secrets describes a detailed procedure to successfully structure your service. You get to find out how to provide your message and communicate value in a manner that makes individuals wish to pay you.

Specialist Secrets offers actionable examples, illustrations, and stories that assist you find your voice, develop a faithful fan base and make money to share messages that will alter someone else’s life.

Both books are recommended to entrepreneur who wish to become more effective in their industries. Entrepreneurs who are constructed to see chances in competition instead of discomfort.

And finally in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream customers (aka getting lots of traffic as the title of the book suggests).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is organized into 5 areas just like Expert Secrets that describes the simple marketing procedures and how to implement them.

Area One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell started the first section of DotCom Secrets with “Ladders and Funnels.” He also exposes five (5) marketing secrets. Let’s discuss them:

Secret # 1: The Secret Formula

Initially, you need to have a full understanding of where you desire your business. How does this understanding help your clients and clients?

This will help you to serve them much better– instead of trying to find out their discomfort points, how desperate they need solutions, and what they’re willing to pay.

In the secret formula, four simple concerns were detailed in a detailed order inside the DotCom Secrets book:

Who are your dream customers?

How do you discover them?

How do you attract them without being aggressive?

What benefit will they get from your organization?

You’ll find answers to these concerns and more in the very first secret.

Secret #2: The Value Ladder

Worth is crucial when it pertains to developing a sustainable company. If there’s no worth, clients and customers will leave.

That’s why Russell invested a ton of time to dissect the actions that you need to follow to navigate your dream consumer from taking the “bait” (beginning point of your ladder) to where they wish to be.

DotCom Secrets Value Ladder

This secret is described as “taking them through your worth ladder.”

When you successfully structure the worth ladder, you’ll not only make more cash, you’ll likewise provide your customers with a more personalized solution. They’ll love you for this.

Secret # 3: From A Ladder To A Funnel

This secret is where the magic occurs. It’s like an epiphany that alters whatever you already know about growing a rewarding business. You’ll start with constructing out your own sales funnel and the psychology behind a profitable funnel.

It exceeds the product you’re offering or how they’re priced. There’s a lot more …

You need to have a complete worth ladder in place. It’s like your foolproof system for making sales on auto-pilot. If you do not have an efficient worth adder mapped out, you may not be able to build a high-converting sales funnel.

The sales funnel is necessary and has actually changed the method entrepreneurs and organizations approach sales online.

It works because it takes into consideration the consumers’ behaviors– and moves them through the various actions of your value ladder until they’re ready to acquire your item– willingly.

Secret # 4: How To Find Your Dream Customers

You have a target audience. You may not know how to identify or serve them. That’s why knowing how to define your target audience is necessary.

This secret describes where your target audience (i.e., customers who are ready to purchase your product) are investing the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be equipped with the methods that work to get a client to leave whatever they’re doing and take a look at your page.

Every online entrepreneur needs to learn and master these methods. Russell makes it easy in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Getting traffic to a landing page or website is a consistent battle for most people. It’s probably the most difficult element of running an effective online company.

Do you really comprehend how traffic works in the online marketing space? Russell has the responses if you aren’t positive in your traffic generation competence.

He shows you the very best kind of traffic that you ought to focus on and how it can transform your service. The kind of traffic consists of:

  • Traffic we manage
  • The traffic we don’t control
  • Traffic we own

Section Two: Your Communication Funnel

In this section, Russell digs deeper into the processes associated with building an audience by leveraging more advanced personal branding techniques, the secrets to communicating well with your audience that will lead to a sale.

Make certain you don’t avoid this section while checking out DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to building a appealing and positive character.

Why do you believe men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have huge followers?

As an entrepreneur, you can’t go wrong when you finally develop an attractive character. When you’re effective at it, it suggests you can include more certified customers to your e-mail list and launch an effective item that people are prepared and all set to buy right away.

In creating that appealing character, Russell Brunson specifies the 3 elements you need to keep in check, which is split into three (3) classifications:

  • The Elements
  • The Identity
  • Stories

DotCom Secrets shows you how to produce an attractive character utilizing these components and their components, and recognize the best method to interact your captivating stories that will get the sales can be found in.

Secret # 7: The Soap Opera Sequence

This “secret” comes from the previous part of Dotcom Secrets. It’s everything about producing a bond and a sort of relationship in between the Attractive Character and the target market by means of a traffic source we own. Email.

The Soap Opera Sequence makes up a series of email sequences that assist to connect and develop an instant relationship between you and the individual reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for creating the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his good heart also shares the EXACT 5 email design templates that have actually helped him to transition into an Attractive Character and an in-demand web online marketer.

Due to the fact that it capitalizes on giving worth to your subscribers, the Soap Opera Sequence works. This ‘worth’ paired with an alluring open story hooks them the minute they read your very first e-mail and they’ll look forward to the next one.

The days of uninteresting email sequences are over. Don’t simply take pleasure in soap opera on TV, it’s time to anecdotally use it in your email messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the trick to keeping your subscribers delighted to speak with you every day is utilizing the Seinfeld email format.”

What’s the Seinfeld format all about?

DotCom Secrets Seinfeld Sequence

It’s an e-mail style that builds excitement in your readers. It ‘d entertain them and cause them to purchase from you.

It leverages the power of storytelling. This time, you’re being imaginative in sharing your life and relevant stories happening with/around you– stories they can easily connect with. You ought to be strategic and purposeful about it anyways.

You want to be able to lead ideal clients back to your offer. This might look basic but it’s effective nevertheless!

Russell likewise supplies good examples and written templates to accelerate the procedure when you’re sending Seinfeld emails.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area Three: Funnelology

In this area, the methods and tactics for building high-converting funnels are discussed in detail, along with and what you truly need to do to make your funnel work.

Russell covers the principles of a funnel, phases (and sales funnel stages) and the kind of landing pages to use, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we discovered the significance of staying with systems that work. Simply put, there’s no need to reinvent the wheel.

There’s a chance that you’re making the above mistake if you’re a company owner and you’re struggling to break even.

This prevails with business owners who are simply starting with their sales funnel. They attempt to re-invent the entire lorry. When constructing a business, what an awful path to follow!

The secret here is leveraging on other individuals who already have a successful funnel and making your offer to their exact customers. Watch on the:

  • Demographics
  • Advertisement copy and copies
  • Traffic sources
  • Offers
  • Landing page

Understanding how to reverse all these components to work for you is an invaluable gift for your organization. It’s quite easy once you comprehend how the pieces fit.

Secret # 10: Seven Phases Of A Funnel

I’m extremely pleased that I check out DotCom Secrets a couple of years ago (and several times more because that very first time to fully understand and carry out the strategies in my own online organization.

It not just opened my eyes to funnels and how to construct them however also the 7 phases that an ideal consumer needs to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me much better come to terms with this sentence within the DotCom Secrets. It checks out:

The genuine distinction between having a six-, seven-, or perhaps eight-figure service is whether you understand the stages of a funnel and can successfully monetize the points along the line.

I was familiar with that there are levels of traffic temperature and for that reason, treating them along the exact same funnel procedure threatens.

This trick alone is basic to creating the right type of page, offer, and traffic that will lead to sales.

There’s also the pre-framing concept that you need to completely understand when developing a funnel– especially if you desire visitors and causes trust you more. Well, who doesn’t wish to develop trust currently?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets exceeds the normal business suggestions. It enters into the particular landing pages you can create in the 7 building phases that we’ve discussed earlier.

You get to see the twenty-three of the most efficient building blocks for your sales funnels.

DotCom Secrets 23 foundation of a funnel

Smart funnel hackers utilize these foundation at specific times throughout these very same four stages of the funnel:

  • Pre-frame bridge
  • Qualifying subscribers
  • Qualifying buyers

Recognizing hyperactive buyers for your services and items.

You can decide which you want to begin with very first and which one to stick to in your market when you’ve understood how this works.

Secret # 12: Frontend Vs. Backend Funnels

Choosing the best type of funnels can be a battle even to the advanced marketers. More so, comprehend the funnels that will be served only to certified purchasers (at the backend).

DotCom Secrets Frontend Vs Backend

This mistake isn’t so obvious– however bypassing it can make a difference in your traffic engagement and sales.

Here Russell lays out the procedure he follows when picking a funnel to utilize on the frontend of his worth ladders, the funnel he uses in the factor to consider stage (the middle), and those utilized for the backend offers.

Secret # 13: The Best Bait

I couldn’t include this ‘secret’ when I first checked out the DotCom Secrets book.

Russell spills all of it out in this section and reveals the trick that made all his books offer millions.

Just by grabbing your free copy of DotCom Secrets and studying the funnel actions, you’ll have numerous “Aha-Moments” that will change your organization, particularly if you have an item you’re presently offering online (or even offline).

I indicate if you can order your complimentary copy of DotCom Secrets and study the funnel steps, you’ll comprehend the trick behind these records.

He highlights the power of words and how utilizing a specific WORD can change your whole service magically. That single word can act as bait.

Despite the industry you run in, what you do, what products you use, or business model, this is the part that some of the successful business owners would hide from you.

 

Area Four: Funnels And Scripts

The very first time I read DotCom Secrets, I could not grasp this area since it was distinct in its way. I had to check out the book again to understand the point that Russell was making.

As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, as well as the precise funnel scripts that have actually helped him to sell millions of each of his items.

These are divided into the Frontend, Middle and Backend Funnels. Remarkably, you don’t need to have problem with these parts because there’s an effective suite of software application you can use to automate everything– ClickFunnels software application.

1. Frontend Funnel: Two-Step– Free Plus Shipping

Because it reveals what should take place once you get your visitors onboard your sales funnel, the Frontend Funnel is essential.

You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to construct and can benefit eCommerce online marketers or business owners who have Free Plus Shipping deals.

The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item ought to be shipped.

On the 2nd page (step-two) of the funnel, the visitor’s credit card information is asked for the shipping and dealing with charge. As soon as the visitor has actually successfully filled out the second page– the One-time-offer is next.

Naturally, you’re not left alone as there are scripts you will utilize to make this entire 2-step complimentary shipping funnel efficient. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the very same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of setting up this offer is to assist breakeven and cover the cash you invested in advertising or getting the lead.

DotCom Secrets self liquidating offer

Here, Russell Brunson shows the practical mechanics associated with this type of funnel. And he likewise introduced a distinct script called the Star, Story, Solution script which helps to push a cold lead towards your products.

You’ll gain access to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll find how to lure visitors and let them keep paying for a longer time.

You’re not restricted in any way– as there are many methods to utilize this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The ideal webinar is the best and likewise the first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to utilize live or taped presentations to market your product and services on autopilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re offered with the strategies and scripts that will make the webinar truly “best.”.

5. Middle Funnel: Invisible Perfect Webinar.

Unlike the Perfect Webinar, this one is a little various. It’s not FREE!. It’s an advanced webinar presentation where your goal is to get individuals to buy. It’s “undetectable”– which means there’s no aggressive or deception included.

You’ll also access the scripts for this upgraded version of Perfect Webinar.

6. Middle Funnel: Product Launch.

You use the “Product Launch” funnel specifically for introducing a brand-new product by sharing a series of videos to offer tons of value to your visitors.

Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.

These videos will be convincing, useful, and amusing– consequently triggering visitors to do something about it. You’ll discover how to correctly structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of offering high-ticket offers using an innovative formula and scripts. This funnel is what you need to get premium clients if you’re a coach or expert.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section 5: ClickFunnels.

This last section is quick however you can find out more by reading my ClickFunnels evaluate.

DotCom Secrets Pros and Cons.

DotCom Secrets is a great book if you want to get insights, see examples, and check out stories that will motivate you to develop an effective service online or guide you in transitioning from offline to internet marketing channels.

Let’s think about the cons and pros rapidly:.

Pros.

DotCom Secrets is complimentary. Get business-building knowledge without paying money.

Improve your business’ relevance using the worth ladders and sales funnel methods and scripts.

Get tricks to becoming an idea leader in your industry.

Easy techniques that will work for any organization design.

Establish and construct relationships connection with your consumers.

Cons.

You might require to have an existing business to take advantage of DotCom Secrets (although it can definitely benefit you if you’re just starting out as well as long as you execute the details).

The book is ideal for companies that take advantage of internet marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

When you get it from the official site, DotCom Secrets is FREE. You just need to spend for shipping/handling– $7.95 if you’re based within the United States or $14.95 for international.

There you have it, the Free Plus Shipping deal we went over earlier. As you can see, Russell is a master at implementing what he teaches.

If you choose to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.

DotCom Secrets Free Book.

Thanks to Russell for offering the book devoid of his site (you just spend for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a plan of actionable strategies and tricks for growing a business and beginning.

You’ll stumble upon a lot of aha moments while going through the areas. You’re directed on how to include the principle into my own business.

DotCom Secrets is a playbook. You may have to read it multiple times to get the ‘secrets’ into your head and service. But you do not need to if you have a strong IQ, which I’m sure you do!

All in all, if you’re selling services or products online, I highly advise that you get a copy of DotCom Secrets for FREE.

>>Click Here To Get Your Copy Of Dotcom Secrets<<