Dotcom Secrets is an excellent book if you want to gain insights, see examples, and check out stories that will motivate you to build an effective company online or guide you in transitioning from offline to online marketing channels.
So let’s consider the cons and pros rapidly:
- DotCom Secrets is complimentary. Get it here.
- You will overcome the shoulder lessons from an effective super affiliate– Russell Brunson.
- The book is a enjoyable and easy read.
- You will get actionable takeaways that you can utilize to enhance your service immediately.
- It’s not a “how to earn money online” book per se.
- You will require to have some knowledge of online marketing concepts to fully appreciate the book.
If you desire to discover from somebody who has in fact made money online, Dotcom Secrets is a great resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can utilize to enhance your company immediately.
The only downside is that it’s not a “how to make money online” book per se– you will require to have some knowledge of internet marketing principles to fully value it.
However overall, Dotcom Secrets is an important resource for anyone seeking to construct or grow an online company.
So if you’re all set to learn from among the masters of Sales Funn, be sure to check out this book today!
DotCom Secrets Book
It’s one of my favorite organization books. You might need to read it numerous times to totally comprehend it. Or just make it your companion as you set about your online way of life organization adventures.
In the intro of the book, Russell Brunson promised to keep the book evergreen for years to come. The goal is to make it pertinent to both new and innovative online entrepreneurs.
How many service books do you still find appropriate in this ever-changing world? Although marketing techniques are continuously changing, the DotCom Secrets book is still exceptionally pertinent and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book offers a detailed process for growing an effective organization– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first published in 2015, you’ll find that the majority of the strategies that Russell speak about are still reliable today.
You’ll get a ton of actionable suggestions from the book and if you have strategies to offer items online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy composed the forward to the DotCom Secrets book. In his exact words:
” In reality, this is a proven playbook for growing your company with effective list building and sales/conversion approaches, which can be utilized offline and online.”
This is a transformative and powerful book. If you’re looking to begin a business or scale an existing company, DotCom Secrets by Russell Brunson is the perfect roadway map.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth plan that guides you on the right building blocks for your service. You’ll absolutely get results from reading it.
To be sincere, DotCom Secrets sounds like a book for constructing a sustainable online organization just.
But don’t be constrained by that since the actionable marketing techniques work for both online and offline organizations. So you’re in safe hands if you run a brick-and-mortar service and wish to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can respond to that concern. If you wish to begin or scale a company and follow proven ‘faster way’ that has actually been checked by Russell himself, you ought to read the DotCom Secrets book.
It’s changing lives and I’ve personally found it incredibly important on my entrepreneurial journey (I’ve read it a number of times). I extremely recommend the book.
DotCom Secrets might not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You need to consider another book.
Although, DotCom Secrets supplies clever insights and methods to:
Existing entrepreneur: If you have not begun an organization at all or have no business idea, the book might not pertain to you.
Item owners: If you have an existing item currently, then you can discover techniques to double or even triple your sales.
Confident online marketers: If you’re willing to take actions that may challenge your idea of company, then you need to use DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to construct a business that stands the test of time. Because you lack the skillset, tools, and secrets that have actually been tested and shown to produce terrific outcomes, you do not desire to fizzle out.
Whether you’re a newbie who’s just getting started or you’re a professional, DotCom Secrets will stroll you through the process of beginning and growing a lucrative service.
If you already have a company, use the tricks in the book to scale to amazing levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and powerful book that provides particular, actionable instructions on what you must do to fail-proof your service, how to bring in consumers, and the tricks to substantially enhance your sales.
You’re still not restricted at all if you stop working to read DotCom Secrets. The only obstacle, though, is that you’ll miss the opportunity to quickly grow your existing company or grow in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions in between Expert Secrets Both books relate to, lifestyle business owners, entrepreneur and online marketers– given that they complement each other and offer starting and growing a successful company.
Expert Secrets vs DotCom Secrets.
DotCom Secrets outlines a step-by-step process to successfully structure your organization. You get to discover how to provide your message and interact value in such a way that makes people want to pay you.
Expert Secrets offers actionable examples, illustrations, and stories that help you discover your voice, build a loyal fan base and earn money to share messages that will change another person’s life.
Both books are advised to entrepreneur who wish to end up being more successful in their industries. Entrepreneurs who are developed to see chances in competitors instead of discomfort.
And finally in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream customers (aka getting lots of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 sections just like Expert Secrets that details the simple marketing processes and how to implement them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the first area of DotCom Secrets with “Ladders and Funnels.” He likewise exposes 5 (5) marketing secrets. Let’s discuss them:
Secret # 1: The Secret Formula
You need to have a complete understanding of where you desire your business. How does this understanding help your clients and clients?
This will assist you to serve them much better– instead of searching for out their pain points, how desperate they need services, and what they’re willing to pay.
In the secret formula, 4 easy concerns were outlined in a step-by-step order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being pushy?
What benefit will they obtain from your business?
You’ll discover answers to these concerns and more in the first trick.
Secret #2: The Value Ladder
Value is key when it comes to developing a sustainable company. If there’s no value, consumers and customers will leave.
That’s why Russell invested a ton of time to dissect the actions that you require to follow to navigate your dream client from taking the “bait” (starting point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This trick is referred to as “taking them through your worth ladder.”
When you effectively structure the value ladder, you’ll not just make more cash, you’ll also provide your consumers with a more tailored solution. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic takes place. It’s like a surprise that alters whatever you currently learn about growing a successful company. You’ll get started with building out your own sales funnel and the psychology behind a profitable funnel.
It surpasses the item you’re selling or how they’re priced. There’s a lot more …
You need to have a total worth ladder in place. It’s like your infallible system for making sales on auto-pilot. If you don’t have a reliable value adder mapped out, you might not be able to construct a high-converting sales funnel.
The sales funnel is important and has changed the way entrepreneurs and companies approach sales online.
It works due to the fact that it considers the consumers’ habits– and moves them through the various steps of your worth ladder until they’re ready to buy your product– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target market. You may not know how to identify or serve them. That’s why knowing how to define your target market is very important.
This secret lays out where your target market (i.e., consumers who are ready to purchase your product) are spending most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the techniques that work to get a consumer to leave whatever they’re doing and have a look at your page.
Every online business owner needs to learn and master these techniques. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or site is a continuous struggle for many people. It’s perhaps the most challenging element of running an effective online business.
Do you actually comprehend how traffic works in the internet marketing area? If you aren’t confident in your traffic generation know-how, Russell has the answers.
He shows you the very best kind of traffic that you need to focus on and how it can transform your service. The kind of traffic includes:
- Traffic we control
- The traffic we don’t control
- Traffic we own
Section Two: Your Communication Funnel
In this section, Russell digs deeper into the processes involved in building an audience by leveraging advanced individual branding techniques, the tricks to communicating well with your audience that will result in a sale.
Make certain you do not skip this section while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a positive and attractive character.
Why do you believe guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have massive fans?
As a business owner, you can’t go wrong when you lastly establish an attractive character. When you’re successful at it, it means you can include more competent consumers to your email list and introduce a successful item that people are willing and all set to purchase right now.
In producing that attractive character, Russell Brunson specifies the three parts you should keep in check, which is divided into three (3) categories:
- The Elements
- The Identity
DotCom Secrets shows you how to produce an appealing character utilizing these parts and their components, and identify the best way to interact your fascinating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about creating a bond and a sort of rapport in between the Attractive Character and the target audience by means of a traffic source we own. Email.
The Soap Opera Sequence makes up a series of e-mail sequences that help to link and develop an instantaneous relationship in between you and the person reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart also shares the EXACT 5 e-mail templates that have actually assisted him to transition into a popular web and an attractive character marketer.
Due to the fact that it capitalizes on providing worth to your customers, the Soap Opera Sequence works. This ‘value’ combined with an alluring open story hooks them the moment they read your first e-mail and they’ll anticipate the next one.
The days of boring e-mail series are over. Do not simply enjoy soap opera on television, it’s time to anecdotally use it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your customers happy to speak with you every day is utilizing the Seinfeld email format.”
So what’s the Seinfeld format everything about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail style that develops excitement in your readers. It ‘d entertain them and cause them to buy from you.
It leverages the power of storytelling. However this time, you’re being creative in sharing your life and appropriate stories happening with/around you– stories they can easily connect with. You ought to be strategic and purposeful about it anyways.
You want to have the ability to lead perfect consumers back to your deal. This may look basic however it’s effective!
Russell also provides fine examples and written templates to speed up the procedure when you’re sending Seinfeld e-mails.
Section Three: Funnelology
In this section, the techniques and techniques for developing high-converting funnels are talked about in detail, along with and what you actually should do to make your funnel work.
Russell covers the basics of a funnel, phases (and sales funnel phases) and the kind of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the value of adhering to systems that work. Simply put, there’s no requirement to transform the wheel.
If you’re a company owner and you’re struggling to break even, there’s an opportunity that you’re making the above error.
This is common with business owners who are simply starting with their sales funnel. They attempt to re-invent the entire car. When building an organization, what a terrible course to follow!
The secret here is leveraging on other individuals who currently have an effective funnel and making your offer to their specific customers. Watch on the:
- Ad copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these aspects to work for you is a valuable gift for your business. Once you understand how the pieces fit, it’s rather simple.
Secret # 10: Seven Phases Of A Funnel
I’m extremely pleased that I read DotCom Secrets a few years ago (and several times more because that first time to fully comprehend and implement the methods in my own online organization.
It not just opened my eyes to funnels and how to develop them however also the 7 stages that a perfect client has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better concerned terms with this sentence within the DotCom Secrets. It reads:
The genuine distinction in between having a 6-, 7-, or even eight-figure organization is whether you understand the stages of a funnel and can successfully monetize the points along the line.
I was familiar with that there are levels of traffic temperature level and therefore, treating them along the very same funnel procedure threatens.
This secret alone is basic to developing the best type of page, deal, and traffic that will lead to sales.
When developing a funnel– specifically if you desire visitors and leads to trust you more, there’s also the pre-framing principle that you need to fully comprehend. Well, who doesn’t wish to develop trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the common business guidance. It enters into the specific landing pages you can create in the 7 structure phases that we’ve discussed previously.
You get to see the twenty-three of the most reliable foundation for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers use these building blocks at specific times during these exact same four phases of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying purchasers
Recognizing hyperactive purchasers for your services and products.
Once you’ve understood how this works, you can decide which you wish to start with very first and which one to stick to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the ideal kind of funnels can be a struggle even to the more advanced online marketers. More so, understand the funnels that will be served just to certified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so apparent– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell details the procedure he follows when picking a funnel to use on the frontend of his worth ladders, the funnel he uses in the consideration stage (the middle), and those used for the backend offers.
Secret # 13: The Best Bait
I couldn’t include this ‘secret’ when I initially checked out the DotCom Secrets book.
Russell spills it all out in this section and reveals the secret that made all his books sell millions.
Just by grabbing your totally free copy of DotCom Secrets and studying the funnel steps, you’ll have numerous “Aha-Moments” that will alter your organization, specifically if you have a product you’re presently selling online (and even offline).
I imply if you can order your totally free copy of DotCom Secrets and study the funnel steps, you’ll understand the secret behind these records.
He highlights the power of words and how using a specific WORD can alter your entire company amazingly. That single word can act as bait.
Regardless of the industry you run in, what you do, what items you offer, or the business model, this is the part that a few of the effective business owners would conceal from you.
Section Four: Scripts and funnels
The very first time I read DotCom Secrets, I could not understand this area because it was distinct in its method. I had to read the book once again to comprehend the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, along with the exact funnel scripts that have assisted him to offer millions of each of his items.
These are divided into the Frontend, Middle and Backend Funnels. Surprisingly, you don’t have to struggle with these parts because there’s an effective suite of software you can utilize to automate whatever– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Due to the fact that it shows what must happen when you get your visitors onboard your sales funnel, the Frontend Funnel is essential.
You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to construct and can benefit eCommerce marketers or business owners who have Shipping plus totally free offers.
The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product needs to be shipped.
On the second page (step-two) of the funnel, the visitor’s credit card details is asked for the shipping and managing charge. When the visitor has actually effectively submitted the 2nd page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will utilize to make this entire 2-step free shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of establishing this deal is to help breakeven and cover the cash you spent on marketing or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson reveals the useful mechanics associated with this kind of funnel. And he likewise presented a special script called the Star, Story, Solution script which assists to nudge a cold lead towards your products.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to attract visitors and let them keep paying for a longer time.
But you’re not restricted in any way– as there are many ways to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the ideal and likewise the first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to utilize live or taped discussions to market your service or products on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the methods and scripts that will make the webinar genuinely “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more advanced webinar discussion where your objective is to get individuals to purchase.
You’ll likewise access the scripts for this upgraded version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel specifically for launching a new item by sharing a series of videos to provide lots of value to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them use it.
These videos will be convincing, valuable, and amusing– thereby causing visitors to do something about it. You’ll discover how to appropriately structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket offers using a sophisticated formula and scripts. If you’re a coach or specialist, this funnel is what you require to acquire premium customers.
Area 5: ClickFunnels.
This last area is short but you can learn more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is a terrific book if you wish to gain insights, see examples, and read stories that will influence you to construct a successful service online or guide you in transitioning from offline to online marketing channels.
So let’s consider the cons and pros quickly:.
DotCom Secrets is free. Get business-building knowledge without paying cash.
Improve your service’ significance utilizing the worth ladders and sales funnel techniques and scripts.
Get secrets to becoming an idea leader in your industry.
Simple techniques that will work for any organization design.
Establish and build relationships connection with your customers.
You may require to have an existing business to take advantage of DotCom Secrets (although it can certainly benefit you if you’re simply starting along with long as you carry out the details).
The book is ideal for organizations that take advantage of online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the official site, DotCom Secrets is FREE. If you’re based within the United States or $14.95 for international, you just have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping offer we went over previously. As you can see, Russell is a master at implementing what he teaches.
You can get the paperback format for $14.80 if you choose to buy DotCom Secrets from Amazon. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for providing the book free from his website (you just pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable strategies and secrets for growing a service and starting.
You’ll discover a bunch of aha minutes while going through the sections. More notably, you’re guided on how to integrate the principle into my own organization.
DotCom Secrets is a playbook. You might need to read it multiple times to get the ‘secrets’ into your head and organization. However you do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or products online, I highly recommend that you get a copy of DotCom Secrets for FREE.