Dotcom Secrets is a fantastic book if you want to acquire insights, see examples, and check out stories that will motivate you to construct an effective business online or guide you in transitioning from offline to online marketing channels.
Let’s consider the pros and cons rapidly:
- DotCom Secrets is complimentary. Get it here.
- You will get over the shoulder lessons from an effective super affiliate– Russell Brunson.
- The book is a pleasurable and simple read.
- You will get actionable takeaways that you can use to improve your service right away.
- It’s not a “how to make money online” book per se.
- You will require to have some understanding of online marketing principles to totally appreciate the book.
If you want to find out from someone who has actually made cash online, Dotcom Secrets is a fantastic resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can utilize to improve your service immediately.
The only downside is that it’s not a “how to generate income online” book per se– you will need to have some knowledge of internet marketing ideas to totally value it.
However overall, Dotcom Secrets is a valuable resource for anybody looking to develop or grow an online business.
So if you’re ready to learn from among the masters of Sales Funn, make sure to check out this book today!
DotCom Secrets Book
It’s one of my preferred organization books. You may need to read it several times to completely grasp it. Or merely make it your companion as you tackle your online lifestyle business experiences.
In the introduction of the book, Russell Brunson guaranteed to keep the book evergreen for years to come. The goal is to make it appropriate to both advanced and brand-new online business owners.
How many company books do you still discover relevant in this ever-changing world? Despite the fact that marketing strategies are constantly changing, the DotCom Secrets book is still extremely appropriate and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a step-by-step procedure for growing an effective business– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first released in 2015, you’ll find that most of the techniques that Russell speak about are still effective today.
You’ll get a ton of actionable guidance from the book and if you have strategies to sell products online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his specific words:
” In reality, this is a tested playbook for growing your company with effective list building and sales/conversion methods, which can be used online and offline.”
This is a transformative and effective book. DotCom Secrets by Russell Brunson is the ideal plan if you’re seeking to begin a business or scale an existing company.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive plan that guides you on the ideal foundation for your organization. You’ll definitely get results from reading it.
To be sincere, DotCom Secrets sounds like a book for developing a sustainable online service just.
But don’t be constrained by that since the actionable marketing techniques work for both online and offline organizations. So you’re in safe hands if you run a brick-and-mortar organization and want to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can address that question. If you want to scale an organization or start and follow tested ‘faster way’ that has been evaluated by Russell himself, you need to check out the DotCom Secrets book.
It’s changing lives and I’ve personally discovered it incredibly important on my entrepreneurial journey (I’ve read it a number of times). I highly recommend the book.
If you ‘d rather play cool and attempt to figure it out by yourself, then DotCom Secrets might not deserve your read. You should consider another book.
Although, DotCom Secrets supplies smart insights and techniques to:
Existing entrepreneur: If you have not begun an organization at all or have no service idea, the book might not pertain to you.
Product owners: If you have an existing product already, then you can discover strategies to double or even triple your sales.
Confident marketers: If you’re ready to take steps that might challenge your concept of business, then you should utilize DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to construct a company that stands the test of time. You do not wish to die due to the fact that you do not have the skillset, tools, and tricks that have actually been checked and shown to produce fantastic outcomes.
So whether you’re a beginner who’s just starting or you’re a specialist, DotCom Secrets will stroll you through the procedure of starting and growing a profitable company.
If you currently have a service, use the secrets in the book to scale to unbelievable levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and effective book that offers particular, actionable instructions on what you ought to do to fail-proof your service, how to bring in clients, and the tricks to substantially improve your sales.
You’re still not restricted at all if you fail to read DotCom Secrets. The only obstacle, though, is that you’ll miss the opportunity to quickly grow your existing service or flourish in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences between Expert Secrets Both books are relevant to, lifestyle business owners, business owners and online marketers– because they complement each other and offer starting and growing an effective business.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets lays out a detailed procedure to effectively structure your company. You get to find out how to provide your message and communicate worth in such a way that makes people wish to pay you.
Professional Secrets offers actionable examples, illustrations, and stories that help you find your voice, build a faithful fan base and get paid to share messages that will change someone else’s life.
Both books are recommended to entrepreneur who wish to end up being more effective in their industries. Entrepreneurs who are built to see opportunities in competition instead of discomfort.
In Russell’s third and brand name new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream customers (aka getting loads of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 sections just like Expert Secrets that lays out the basic marketing processes and how to execute them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the very first section of DotCom Secrets with “Ladders and Funnels.” He likewise reveals five (5) marketing tricks. Let’s go over them:
Secret # 1: The Secret Formula
You require to have a complete understanding of where you desire your service. How does this understanding assist your clients and clients?
This will help you to serve them better– instead of trying to find out their pain points, how desperate they need services, and what they’re prepared to pay.
In the secret formula, 4 basic concerns were outlined in a detailed order inside the DotCom Secrets book:
Who are your dream clients?
How do you discover them?
How do you attract them without being aggressive?
What benefit will they obtain from your business?
You’ll find answers to these questions and more in the very first trick.
Secret #2: The Value Ladder
Worth is key when it comes to constructing a sustainable organization. , if there’s no worth, customers clients clients will leave.
That’s why Russell invested a ton of time to dissect the actions that you require to follow to navigate your dream client from taking the “bait” (beginning point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This secret is described as “taking them through your value ladder.”
When you successfully structure the worth ladder, you’ll not just make more money, you’ll also supply your consumers with a more tailored service. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic happens. It’s like a surprise that changes whatever you currently learn about growing a profitable organization. You’ll begin with developing out your own sales funnel and the psychology behind a successful funnel.
It surpasses the item you’re selling or how they’re priced. There’s a lot more …
You need to have a total value ladder in place. It’s like your foolproof system for making sales on autopilot. If you don’t have an effective value adder mapped out, you may not be able to construct a high-converting sales funnel.
The sales funnel is essential and has changed the method entrepreneurs and companies approach sales online.
It works due to the fact that it considers the clients’ habits– and moves them through the various actions of your worth ladder till they’re all set to buy your product– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target audience. Regrettably, you may not know how to identify or serve them. That’s why understanding how to define your target market is necessary.
This secret lays out where your target market (i.e., customers who are ready to buy your product) are investing most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the methods that work to get a customer to leave whatever they’re doing and take a look at your page.
Every online entrepreneur needs to find out and master these techniques. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or site is a constant struggle for the majority of people. It’s arguably the most difficult element of running a successful online company.
Do you actually understand how traffic operates in the online marketing area? Russell has the responses if you aren’t positive in your traffic generation proficiency.
He shows you the best kind of traffic that you must take note of and how it can transform your organization. The kind of traffic includes:
- Traffic we manage
- The traffic we don’t manage
- Traffic we own
Area Two: Your Communication Funnel
In this area, Russell digs deeper into the procedures associated with developing an audience by leveraging more advanced individual branding methods, the secrets to interacting well with your audience that will lead to a sale.
Make certain you don’t skip this area while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a attractive and positive character.
Why do you think people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have huge fans?
As a company owner, you can’t go wrong when you lastly develop an appealing character. When you’re effective at it, it means you can add more qualified consumers to your e-mail list and introduce a successful item that people are willing and ready to acquire right away.
In creating that attractive character, Russell Brunson specifies the 3 elements you need to keep in check, which is split into three (3) categories:
- The Elements
- The Identity
DotCom Secrets reveals you how to create an attractive character utilizing these elements and their aspects, and recognize the very best way to interact your captivating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s all about developing a bond and a sort of rapport in between the Attractive Character and the target audience via a traffic source we own. Email.
The Soap Opera Sequence consists of a series of e-mail sequences that assist to link and establish an instantaneous relationship in between you and the individual reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart likewise shares the EXACT five email design templates that have actually helped him to shift into a popular internet and an attractive character marketer.
Since it capitalizes on providing worth to your customers, the Soap Opera Sequence works. This ‘value’ combined with an irresistible open storyline hooks them the minute they read your first email and they’ll look forward to the next one.
The days of boring e-mail sequences are over. Don’t simply delight in daytime drama on TV, it’s time to anecdotally use it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your subscribers happy to hear from you every day is using the Seinfeld e-mail format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email style that develops excitement in your readers. It ‘d captivate them and cause them to buy from you.
It leverages the power of storytelling. However this time, you’re being imaginative in sharing your life and appropriate stories happening with/around you– stories they can quickly get in touch with. You ought to be purposeful and tactical about it anyways.
You want to have the ability to lead ideal clients back to your deal. This may look simple but it’s powerful however!
When you’re sending out Seinfeld emails, Russell likewise offers excellent examples and composed design templates to speed up the process.
Section Three: Funnelology
In this area, the strategies and strategies for constructing high-converting funnels are talked about in detail, along with and what you truly must do to make your funnel work.
Russell covers the fundamentals of a funnel, phases (and sales funnel phases) and the kind of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we learned the importance of staying with systems that work. To put it simply, there’s no need to transform the wheel.
There’s a possibility that you’re making the above error if you’re an organization owner and you’re struggling to break even.
This is common with business owners who are just starting with their sales funnel. They attempt to re-invent the whole car. When building a business, what an awful course to follow!
The secret here is leveraging on other people who already have an effective funnel and making your deal to their specific customers. Keep an eye on the:
- Ad copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these components to work for you is an invaluable present for your service. Once you understand how the pieces fit, it’s rather simple.
Secret # 10: Seven Phases Of A Funnel
I’m very delighted that I read DotCom Secrets a couple of years ago (and several times more since that very first time to fully understand and carry out the strategies in my own online organization.
It not only opened my eyes to funnels and how to construct them but likewise the seven stages that an ideal consumer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better pertained to terms with this sentence within the DotCom Secrets. It checks out:
The real distinction in between having a six-, 7-, or perhaps eight-figure company is whether you understand the phases of a funnel and can successfully generate income from the points along the line.
I learnt more about that there are levels of traffic temperature level and therefore, treating them along the exact same funnel process threatens.
This trick alone is essential to developing the ideal type of page, deal, and traffic that will lead to sales.
When creating a funnel– especially if you want visitors and leads to trust you more, there’s also the pre-framing principle that you require to completely understand. Well, who does not wish to develop trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the normal business guidance. It enters into the particular landing pages you can produce in the 7 building phases that we’ve discussed earlier.
You get to see the twenty-three of the most reliable foundation for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers utilize these foundation at specific times throughout these same 4 phases of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying purchasers
Recognizing hyperactive buyers for your services and products.
As soon as you’ve comprehended how this works, you can choose which you want to start with first and which one to stick to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Picking the right type of funnels can be a battle even to the advanced marketers. More so, understand the funnels that will be served only to certified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so obvious– but bypassing it can make a distinction in your traffic engagement and sales.
Here Russell describes the procedure he follows when choosing a funnel to utilize on the frontend of his value ladders, the funnel he uses in the consideration stage (the middle), and those used for the backend offers.
Secret # 13: The Best Bait
I couldn’t contain this ‘secret’ when I first checked out the DotCom Secrets book.
Russell spills it all out in this section and exposes the trick that made all his books offer millions.
Just by getting your complimentary copy of DotCom Secrets and studying the funnel actions, you’ll have a number of “Aha-Moments” that will alter your service, particularly if you have an item you’re currently selling online (or perhaps offline).
I imply if you can order your totally free copy of DotCom Secrets and study the funnel actions, you’ll comprehend the secret behind these records.
He highlights the power of words and how utilizing a particular WORD can change your entire service magically. That single word can function as bait.
Despite the market you run in, what you do, what products you provide, or business model, this is the part that some of the successful entrepreneurs would conceal from you.
Section Four: Scripts and funnels
The first time I check out DotCom Secrets, I couldn’t comprehend this section because it was distinct in its way. I needed to check out the book once again to comprehend the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, in addition to the exact funnel scripts that have actually helped him to sell countless each of his items.
These are split into the Frontend, Middle and Backend Funnels. Interestingly, you don’t have to fight with these parts since there’s a powerful suite of software application you can use to automate everything– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is very important since it shows what ought to occur once you get your visitors onboard your sales funnel.
You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to develop and can benefit eCommerce entrepreneurs or marketers who have Shipping plus totally free offers.
The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item should be shipped.
On the 2nd page (step-two) of the funnel, the visitor’s credit card info is asked for the shipping and managing charge. As soon as the visitor has actually successfully submitted the 2nd page– the One-time-offer is next.
Naturally, you’re not left alone as there are scripts you will utilize to make this entire 2-step complimentary shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of establishing this offer is to assist breakeven and cover the money you spent on advertising or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson shows the practical mechanics involved in this kind of funnel. And he likewise introduced an unique script called the Star, Story, Solution script which helps to nudge a cold lead towards your products.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to lure visitors and let them keep spending for a longer time.
You’re not restricted in any method– as there are numerous ways to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the perfect and also the first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to utilize taped or live presentations to market your service or products on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the strategies and scripts that will make the webinar really “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little bit various. It’s not FREE!. It’s an advanced webinar presentation where your objective is to get individuals to purchase. It’s “undetectable”– which implies there’s no aggressive or deception included.
You’ll also access the scripts for this updated variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel particularly for introducing a brand-new item by sharing a series of videos to provide tons of worth to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be convincing, useful, and amusing– thus triggering visitors to act. You’ll find how to appropriately structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket offers utilizing a sophisticated formula and scripts. If you’re a coach or specialist, this funnel is what you need to get premium customers.
Section 5: ClickFunnels.
This last area is short however you can discover more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is an excellent book if you wish to get insights, see examples, and check out stories that will motivate you to build a successful company online or guide you in transitioning from offline to online marketing channels.
Let’s think about the pros and cons quickly:.
DotCom Secrets is free. Get business-building understanding without paying cash.
Enhance your service’ relevance using the value ladders and sales funnel strategies and scripts.
Get tricks to ending up being an idea leader in your industry.
Easy strategies that will work for any organization design.
Build relationships and develop rapport with your customers.
You may require to have an existing organization to take advantage of DotCom Secrets (although it can certainly benefit you if you’re just beginning in addition to long as you implement the info).
The book is perfect for businesses that take advantage of internet marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the main site. You only need to spend for shipping/handling– $7.95 if you’re based within the US or $14.95 for global.
There you have it, the Free Plus Shipping offer we discussed previously. As you can see, Russell is a master at implementing what he teaches.
If you prefer to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for offering the book free from his site (you simply spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable methods and tricks for growing a company and starting.
You’ll encounter a bunch of aha moments while going through the sections. More significantly, you’re directed on how to include the concept into my own service.
DotCom Secrets is a playbook. You may need to read it numerous times to get the ‘tricks’ into your head and organization. You don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling service or products online, I extremely suggest that you get a copy of DotCom Secrets for FREE.