Author Russell Brunson

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is a terrific book if you wish to get insights, see examples, and check out stories that will motivate you to develop a successful company online or guide you in transitioning from offline to online marketing channels.

Let’s think about the cons and pros rapidly:

Pros:

  • DotCom Secrets is totally free. Get it here.
  • You will get over the shoulder lessons from an effective incredibly affiliate– Russell Brunson.
  • The book is a simple and enjoyable read.
  • You will get actionable takeaways that you can use to improve your business immediately.

Cons:

  • It’s not a “how to earn money online” book per se.
  • You will require to have some understanding of internet marketing concepts to fully value the book.

Dotcom Secrets is a great resource if you wish to learn from somebody who has really generated income online.

Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll come away from reading this book with actionable takeaways that you can use to improve your service instantly.

The only disadvantage is that it’s not a “how to earn money online” book per se– you will need to have some understanding of internet marketing concepts to completely appreciate it.

However overall, Dotcom Secrets is a valuable resource for anybody wanting to construct or grow an online business.

So if you’re all set to gain from one of the masters of Sales Funn, be sure to have a look at this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my favorite business books. You might need to read it multiple times to completely understand it. Or simply make it your companion as you go about your online way of life organization experiences.

In the introduction of the book, Russell Brunson guaranteed to keep the book evergreen for many years to come. The objective is to make it appropriate to both brand-new and innovative online entrepreneurs.

How many business books do you still find appropriate in this ever-changing world? Even though marketing techniques are constantly changing, the DotCom Secrets book is still incredibly appropriate and beneficial today.

What Is DotCom Secrets?

The DotCom Secrets book supplies a step-by-step procedure for growing a successful company– whether online or offline.

DotCom Secrets Review

Even though DotCom Secrets was first released in 2015, you’ll discover that most of the methods that Russell speak about are still reliable today.

You’ll get a lots of actionable guidance from the book and if you have strategies to sell items online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a reference.

Dan Kennedy composed the forward to the DotCom Secrets book. In his exact words:

” In truth, this is a proven playbook for growing your company with efficient list building and sales/conversion approaches, which can be used online and offline.”

This is a transformative and powerful book. If you’re looking to start an organization or scale an existing organization, DotCom Secrets by Russell Brunson is the best roadway map.

Within the pages of the Dotcom Secrets book, you’ll get a comprehensive strategy that guides you on the right foundation for your business. You’ll certainly get results from reading it.

To be truthful, DotCom Secrets sounds like a book for constructing a sustainable online organization just.

Do not be constrained by that since the actionable marketing techniques work for both online and offline businesses. So you’re in safe hands if you run a brick-and-mortar organization and wish to shift to internet marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, only you can answer that question. If you wish to begin or scale an organization and follow tested ‘faster way’ that has been tested by Russell himself, you ought to check out the DotCom Secrets book.

It’s changing lives and I’ve personally found it extremely valuable on my entrepreneurial journey (I’ve read it a number of times). I extremely advise the book.

DotCom Secrets may not be worth your read if you ‘d rather play cool and try to figure it out by yourself. You should consider another book.

DotCom Secrets provides smart insights and methods to:

Existing entrepreneur: If you haven’t begun a business at all or have no organization concept, the book might not relate to you.

Product owners: If you have an existing product already, then you can find out techniques to double or perhaps triple your sales.

Positive marketers: If you’re ready to take steps that might challenge your idea of business, then you must utilize DotCom Secrets as a recommendation.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You wish to build a company that stands the test of time. Because you lack the skillset, tools, and tricks that have been checked and shown to produce excellent outcomes, you don’t want to fizzle out.

Whether you’re a newbie who’s just getting started or you’re an expert, DotCom Secrets will walk you through the process of beginning and growing a successful business.

If you currently have a service, use the secrets in the book to scale to incredible levels? Aside from earning money, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a relied on and effective book that offers specific, actionable directions on what you should do to fail-proof your organization, how to draw in customers, and the tricks to considerably boost your sales.

You’re still not limited at all if you fail to check out DotCom Secrets. The only obstacle, however, is that you’ll miss the opportunity to quickly grow your existing company or prosper in a competitive industry.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some differences between Expert Secrets Both books relate to, lifestyle entrepreneurs, business owners and online marketers– because they match each other and attend to starting and growing an effective company.

Specialist Secrets vs DotCom Secrets.

DotCom Secrets outlines a detailed process to efficiently structure your company. You get to discover how to provide your message and interact worth in a way that makes people wish to pay you.

Professional Secrets offers actionable examples, illustrations, and stories that assist you find your voice, construct a loyal fan base and get paid to share messages that will alter someone else’s life.

Both books are recommended to business owners who wish to end up being more effective in their industries. Entrepreneurs who are constructed to see chances in competitors instead of discomfort.

And finally in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream clients (aka getting tons of traffic as the title of the book suggests).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is arranged into 5 sections just like Expert Secrets that outlines the basic marketing procedures and how to execute them.

Section One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell started the very first area of DotCom Secrets with “Ladders and Funnels.” He also exposes five (5) marketing tricks. Let’s go over them:

Secret # 1: The Secret Formula

Initially, you need to have a full understanding of where you desire your company. How does this understanding help your customers and customers?

This will help you to serve them much better– instead of looking for out their discomfort points, how desperate they need services, and what they’re ready to pay.

In the secret formula, four basic questions were outlined in a step-by-step order inside the DotCom Secrets book:

Who are your dream customers?

How do you discover them?

How do you attract them without being aggressive?

What advantage will they get from your organization?

You’ll discover answers to these concerns and more in the first trick.

Secret #2: The Value Ladder

When it comes to building a sustainable company, worth is crucial. , if there’s no value, customers and clients customers leaveCustomers

Customers

That’s why Russell invested a lots of time to dissect the actions that you need to follow to navigate your dream client from taking the “bait” (beginning point of your ladder) to where they want to be.

DotCom Secrets Value Ladder

This secret is referred to as “taking them through your worth ladder.”

When you successfully structure the worth ladder, you’ll not only make more cash, you’ll likewise provide your customers with a more tailored solution. They’ll enjoy you for this.

Secret # 3: From A Ladder To A Funnel

This trick is where the magic occurs. It’s like a surprise that alters whatever you already know about growing a successful business. You’ll begin with developing out your own sales funnel and the psychology behind a profitable funnel.

There’s a lot more …

You need to require a complete value ladder in place. You may not be able to develop a high-converting sales funnel if you do not have an effective value adder mapped out.

The sales funnel is essential and has altered the method entrepreneurs and companies approach sales online.

It works since it considers the customers’ habits– and moves them through the various steps of your worth ladder until they’re prepared to acquire your product– willingly.

Secret # 4: How To Find Your Dream Customers

You have a target audience. You might not understand how to identify or serve them. That’s why knowing how to define your target market is very important.

This secret describes where your target audience (i.e., consumers who are ready to acquire your item) are spending most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be armed with the techniques that work to get a customer to leave whatever they’re doing and check out your page.

Every online entrepreneur requires to find out and master these methods. Russell makes it simple in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Generating traffic to a landing page or site is a consistent battle for many people. It’s arguably the most overwhelming element of running a successful online service.

Do you really comprehend how traffic works in the online marketing area? Russell has the answers if you aren’t positive in your traffic generation competence.

He reveals you the very best kind of traffic that you should take note of and how it can change your company. The kind of traffic consists of:

  • Traffic we control
  • The traffic we do not control
  • Traffic we own

Section Two: Your Communication Funnel

In this section, Russell digs deeper into the processes involved in building an audience by leveraging more advanced personal branding techniques, the secrets to interacting well with your audience that will cause a sale.

Ensure you don’t avoid this section while checking out DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to constructing a attractive and positive character.

Why do you believe guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have huge followers?

As a business owner, you can’t fail when you finally develop an attractive character. When you’re effective at it, it indicates you can include more certified clients to your email list and introduce a successful product that individuals are ready and all set to buy right away.

In developing that attractive character, Russell Brunson defines the 3 parts you must keep in check, which is divided into 3 (3) classifications:

  • The Elements
  • The Identity
  • Storylines

DotCom Secrets shows you how to develop an appealing character utilizing these components and their elements, and identify the very best method to interact your captivating stories that will get the sales being available in.

Secret # 7: The Soap Opera Sequence

This “secret” comes from the previous part of Dotcom Secrets. It’s everything about developing a bond and a sort of relationship between the Attractive Character and the target market by means of a traffic source we own. Email.

The Soap Opera Sequence consists of a series of e-mail sequences that help to connect and establish an instantaneous relationship between you and the person reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for coming up with the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his great heart also shares the EXACT five email design templates that have actually helped him to shift into a sought-after web and an attractive character online marketer.

Because it capitalizes on offering worth to your subscribers, the Soap Opera Sequence works. This ‘value’ combined with an alluring open story hooks them the minute they read your very first e-mail and they’ll anticipate the next one.

The days of boring e-mail sequences are over. Don’t simply delight in daytime drama on TV, it’s time to anecdotally use it in your e-mail messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the trick to keeping your customers pleased to hear from you every day is utilizing the Seinfeld e-mail format.”

So what’s the Seinfeld format everything about?

DotCom Secrets Seinfeld Sequence

It’s an email style that constructs excitement in your readers. It ‘d amuse them and trigger them to buy from you.

It leverages the power of storytelling. This time, you’re being creative in sharing your life and relevant stories occurring with/around you– stories they can quickly link with. You need to be purposeful and tactical about it anyways.

You want to have the ability to lead perfect clients back to your deal. This may look easy but it’s powerful nonetheless!

When you’re sending Seinfeld emails, Russell likewise offers good examples and written templates to speed up the process.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section Three: Funnelology

In this section, the strategies and techniques for constructing high-converting funnels are talked about in detail, along with and what you actually need to do to make your funnel work.

Russell covers the principles of a funnel, phases (and sales funnel phases) and the type of landing pages to utilize, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we learned the significance of adhering to systems that work. To put it simply, there’s no requirement to reinvent the wheel.

If you’re a company owner and you’re struggling to break even, there’s a possibility that you’re making the above mistake.

This is common with business owners who are just beginning with their sales funnel. They attempt to re-invent the whole lorry. When building a company, what a dreadful course to follow!

The secret here is leveraging on other individuals who already have a successful funnel and making your offer to their exact consumers. Keep an eye on the:

  • Demographics
  • Advertisement copy and copies
  • Traffic sources
  • Deals
  • Landing page

Knowing how to reverse all these components to work for you is a valuable gift for your service. Once you understand how the pieces fit, it’s rather simple.

Secret # 10: Seven Phases Of A Funnel

I’m really grateful that I check out DotCom Secrets a couple of years ago (and numerous times more since that first time to totally comprehend and carry out the strategies in my own online company.

It not only opened my eyes to funnels and how to build them however likewise the 7 stages that an ideal customer needs to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me better pertained to terms with this sentence within the DotCom Secrets. It reads:

The genuine difference between having a 6-, seven-, and even eight-figure service is whether you comprehend the stages of a funnel and can effectively monetize the points along the line.

I got to know that there are levels of traffic temperature level and therefore, treating them along the very same funnel process is dangerous.

This trick alone is basic to creating the right type of page, offer, and traffic that will cause sales.

When creating a funnel– especially if you want visitors and leads to trust you more, there’s likewise the pre-framing idea that you need to totally comprehend. Well, who doesn’t wish to establish trust already?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets goes beyond the common company advice. It goes into the particular landing pages you can produce in the 7 building phases that we’ve gone over earlier.

You get to see the twenty-three of the most effective foundation for your sales funnels.

DotCom Secrets 23 building blocks of a funnel

Smart funnel hackers use these building blocks at particular times throughout these same four stages of the funnel:

  • Pre-frame bridge
  • Qualifying customers
  • Qualifying buyers

Identifying hyperactive purchasers for your services and products.

Once you’ve comprehended how this works, you can decide which you want to start with first and which one to adhere to in your market.

Secret # 12: Frontend Vs. Backend Funnels

Choosing the right kind of funnels can be a struggle even to the advanced marketers. More so, understand the funnels that will be served only to qualified buyers (at the backend).

DotCom Secrets Frontend Vs Backend

This error isn’t so apparent– but bypassing it can make a distinction in your traffic engagement and sales.

Here Russell lays out the procedure he follows when choosing a funnel to utilize on the frontend of his value ladders, the funnel he utilizes in the factor to consider stage (the middle), and those used for the backend offers.

Secret # 13: The Best Bait

I could not include this ‘secret’ when I first read the DotCom Secrets book.

Russell spills everything out in this area and exposes the secret that made all his books sell millions.

Simply by grabbing your free copy of DotCom Secrets and studying the funnel steps, you’ll have numerous “Aha-Moments” that will alter your service, specifically if you have a product you’re currently selling online (or even offline).

I mean if you can buy your free copy of DotCom Secrets and study the funnel steps, you’ll understand the secret behind these records.

He stresses the power of words and how using a certain WORD can change your whole organization amazingly. That single word can serve as bait.

Regardless of the industry you run in, what you do, what items you use, or the business model, this is the part that some of the effective business owners would hide from you.

 

Section Four: Scripts and funnels

The first time I read DotCom Secrets, I couldn’t grasp this section due to the fact that it was special in its way. I had to read the book again to understand the point that Russell was making.

As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, as well as the specific funnel scripts that have actually helped him to sell millions of each of his items.

These are divided into the Frontend, Middle and Backend Funnels. Interestingly, you do not need to battle with these parts since there’s a powerful suite of software you can utilize to automate everything– ClickFunnels software application.

1. Frontend Funnel: Two-Step– Free Plus Shipping

Since it shows what need to happen as soon as you get your visitors onboard your sales funnel, the Frontend Funnel is essential.

You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to construct and can benefit eCommerce marketers or entrepreneurs who have Shipping plus free deals.

The first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item should be shipped.

On the second page (step-two) of the funnel, the visitor’s credit card details is asked for the shipping and managing charge. Once the visitor has actually successfully submitted the 2nd page– the One-time-offer is next.

Naturally, you’re not left alone as there are scripts you will use to make this entire 2-step totally free shipping funnel reliable. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the very same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of establishing this deal is to help breakeven and cover the cash you invested in advertising or getting the lead.

DotCom Secrets self liquidating deal

Here, Russell Brunson reveals the practical mechanics involved in this type of funnel. And he also introduced a distinct script called the Star, Story, Solution script which assists to push a cold lead towards your items.

You’ll gain access to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll discover how to attract visitors and let them keep spending for a longer time.

However you’re not restricted in any way– as there are numerous methods to utilize this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The perfect webinar is the ideal and also the very first funnel for the middle of your worth ladder. It covers everything about hosting high-converting webinars; how to utilize live or recorded presentations to market your products or services on auto-pilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re provided with the techniques and scripts that will make the webinar genuinely “ideal.”.

5. Middle Funnel: Invisible Perfect Webinar.

It’s not FREE!. It’s a more sophisticated webinar discussion where your objective is to get individuals to buy.

You’ll likewise access the scripts for this upgraded variation of Perfect Webinar.

6. Middle Funnel: Product Launch.

You use the “Product Launch” funnel particularly for releasing a brand-new product by sharing a series of videos to supply lots of value to your visitors.

Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.

These videos will be convincing, helpful, and entertaining– thus causing visitors to act. You’ll find how to correctly structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of selling high-ticket offers utilizing an advanced formula and scripts. If you’re a coach or consultant, this funnel is what you need to acquire premium customers.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area 5: ClickFunnels.

This last section is quick but you can find out more by reading my ClickFunnels evaluate.

DotCom Secrets Pros and Cons.

DotCom Secrets is a great book if you wish to gain insights, see examples, and check out stories that will motivate you to develop an effective service online or guide you in transitioning from offline to online marketing channels.

Let’s consider the cons and pros quickly:.

Pros.

DotCom Secrets is complimentary. Get business-building understanding without paying money.

Enhance your business’ significance using the value ladders and sales funnel methods and scripts.

Get tricks to ending up being an idea leader in your market.

Simple strategies that will work for any company design.

Establish and develop relationships rapport with your clients.

Cons.

You may need to have an existing organization to take advantage of DotCom Secrets (although it can definitely benefit you if you’re simply starting out in addition to long as you implement the information).

The book is ideal for organizations that utilize online marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

When you get it from the main site, DotCom Secrets is FREE. If you’re based within the US or $14.95 for global, you just have to pay for shipping/handling– $7.95.

There you have it, the Free Plus Shipping offer we discussed earlier. As you can see, Russell is a master at executing what he teaches.

You can get the paperback format for $14.80 if you choose to buy DotCom Secrets from Amazon. It’s your choice.

DotCom Secrets Free Book.

Thanks to Russell for using the book devoid of his website (you just spend for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a bundle of actionable techniques and tricks for growing an organization and starting.

You’ll discover a bunch of aha minutes while going through the areas. You’re directed on how to integrate the concept into my own company.

DotCom Secrets is a playbook. You might need to read it several times to get the ‘secrets’ into your head and business. But you don’t have to if you have a strong IQ, which I’m sure you do!

All in all, if you’re offering services or items online, I highly advise that you get a copy of DotCom Secrets for FREE.

>>Click Here To Get Your Copy Of Dotcom Secrets<<