Dotcom Secrets is a fantastic book if you want to get insights, see examples, and check out stories that will inspire you to construct an effective service online or guide you in transitioning from offline to online marketing channels.
Let’s think about the cons and pros quickly:
- DotCom Secrets is complimentary. Get it here.
- You will overcome the shoulder lessons from an effective extremely affiliate– Russell Brunson.
- The book is a satisfying and simple read.
- You will get actionable takeaways that you can utilize to enhance your service immediately.
- It’s not a “how to generate income online” book per se.
- You will need to have some knowledge of internet marketing principles to totally value the book.
Dotcom Secrets is a fantastic resource if you want to gain from someone who has really generated income online.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can use to enhance your organization right away.
The only drawback is that it’s not a “how to generate income online” book per se– you will need to have some knowledge of online marketing ideas to fully value it.
Overall, Dotcom Secrets is an important resource for anybody looking to construct or grow an online business.
So if you’re all set to learn from among the masters of Sales Funn, make sure to have a look at this book today!
DotCom Secrets Book
It’s one of my favorite company books. You may have to read it numerous times to fully comprehend it. Or simply make it your buddy as you set about your online way of life company adventures.
In the intro of the book, Russell Brunson assured to keep the book evergreen for many years to come. The goal is to make it appropriate to both brand-new and advanced online business owners.
The number of business books do you still discover pertinent in this ever-changing world? Despite the fact that marketing strategies are continuously changing, the DotCom Secrets book is still exceptionally pertinent and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a step-by-step procedure for growing a successful organization– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first released in 2015, you’ll discover that most of the strategies that Russell talks about are still effective today.
You’ll get a lots of actionable advice from the book and if you have plans to offer items online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy composed the forward to the DotCom Secrets book. In his exact words:
” In reality, this is a proven playbook for growing your business with effective lead generation and sales/conversion techniques, which can be utilized offline and online.”
This is a transformative and powerful book. If you’re looking to start a company or scale an existing company, DotCom Secrets by Russell Brunson is the perfect road map.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive plan that guides you on the ideal building blocks for your service. You’ll certainly get results from reading it.
To be sincere, DotCom Secrets sounds like a book for constructing a sustainable online business just.
However do not be constrained by that because the actionable marketing strategies work for both online and offline services. You’re in safe hands if you run a brick-and-mortar business and want to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can address that question. If you wish to start or scale a business and follow proven ‘shortcut’ that has actually been tested by Russell himself, you should read the DotCom Secrets book.
It’s changing lives and I’ve personally discovered it super valuable on my entrepreneurial journey (I’ve read it several times). I highly recommend the book.
DotCom Secrets might not be worth your read if you ‘d rather play cool and try to figure it out by yourself. You should consider another book.
Although, DotCom Secrets supplies clever insights and techniques to:
Existing business owners: If you haven’t begun a service at all or have no company idea, the book might not be relevant to you.
Item owners: If you have an existing product already, then you can learn strategies to double and even triple your sales.
Positive marketers: If you’re ready to take steps that may challenge your concept of business, then you ought to utilize DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to build a business that stands the test of time. Because you do not have the skillset, tools, and tricks that have been checked and proven to produce fantastic results, you do not desire to fizzle out.
Whether you’re a novice who’s simply getting began or you’re a specialist, DotCom Secrets will walk you through the procedure of beginning and growing a profitable service.
If you already have a business, use the tricks in the book to scale to amazing levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and powerful book that offers particular, actionable instructions on what you should do to fail-proof your company, how to attract consumers, and the secrets to considerably improve your sales.
You’re still not limited at all if you stop working to read DotCom Secrets. The only difficulty, however, is that you’ll miss the chance to rapidly grow your existing service or flourish in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences between Expert Secrets Both books are relevant to, way of life business owners, company owner and online marketers– considering that they complement each other and offer beginning and growing an effective business.
Professional Secrets vs DotCom Secrets.
DotCom Secrets outlines a detailed procedure to effectively structure your business. You get to learn how to provide your message and interact value in a manner that makes individuals wish to pay you.
Professional Secrets gives actionable examples, illustrations, and stories that assist you find your voice, construct a faithful fan base and make money to share messages that will alter somebody else’s life.
Both books are advised to business owners who wish to end up being more successful in their industries. Business owners who are constructed to see opportunities in competitors instead of pain.
And finally in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream clients (aka getting tons of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 sections similar to Expert Secrets that describes the easy marketing procedures and how to execute them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the very first area of DotCom Secrets with “Ladders and Funnels.” He likewise exposes 5 (5) marketing secrets. Let’s go over them:
Secret # 1: The Secret Formula
You need to have a full understanding of where you want your organization. How does this understanding assist your clients and customers?
This will assist you to serve them better– instead of looking for out their discomfort points, how desperate they require services, and what they’re ready to pay.
In the secret formula, four simple concerns were outlined in a detailed order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being aggressive?
What advantage will they get from your business?
You’ll find answers to these concerns and more in the first secret.
Secret #2: The Value Ladder
Worth is crucial when it comes to constructing a sustainable organization. , if there’s no worth, clients clients customers customers leave.
That’s why Russell invested a lots of time to dissect the steps that you require to follow to navigate your dream client from taking the “bait” (beginning point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This trick is described as “taking them through your value ladder.”
When you successfully structure the value ladder, you’ll not only make more money, you’ll also offer your customers with a more personalized service. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic takes place. It’s like an epiphany that changes whatever you currently learn about growing a profitable company. You’ll get going with constructing out your own sales funnel and the psychology behind a lucrative funnel.
It goes beyond the item you’re selling or how they’re priced. There’s a lot more …
You need to have a complete worth ladder in place. It’s like your foolproof system for making sales on autopilot. If you do not have an effective worth adder mapped out, you may not be able to construct a high-converting sales funnel.
The sales funnel is important and has actually altered the way entrepreneurs and services approach sales online.
It works due to the fact that it considers the clients’ habits– and moves them through the various steps of your worth ladder until they’re all set to buy your product– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target audience. Sadly, you may not know how to determine or serve them. That’s why knowing how to define your target market is necessary.
This secret lays out where your target audience (i.e., customers who are ready to buy your product) are spending most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the methods that work to get a client to leave whatever they’re doing and have a look at your page.
Every online business owner needs to discover and master these techniques. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or website is a continuous battle for most people. It’s arguably the most difficult aspect of running a successful online service.
Do you actually comprehend how traffic operates in the internet marketing space? Russell has the responses if you aren’t confident in your traffic generation competence.
He shows you the very best type of traffic that you ought to pay attention to and how it can change your company. The kind of traffic consists of:
- Traffic we manage
- The traffic we do not control
- Traffic we own
Area Two: Your Communication Funnel
In this area, Russell digs deeper into the procedures involved in constructing an audience by leveraging advanced individual branding strategies, the secrets to interacting well with your audience that will result in a sale.
Make sure you don’t avoid this section while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a confident and appealing character.
Why do you believe men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have huge fans?
As a business owner, you can’t go wrong when you lastly develop an attractive character. When you’re successful at it, it means you can add more qualified consumers to your e-mail list and release a successful product that individuals are willing and ready to acquire right away.
In creating that appealing character, Russell Brunson defines the 3 components you need to keep in check, which is divided into 3 (3) classifications:
- The Elements
- The Identity
DotCom Secrets reveals you how to produce an attractive character utilizing these components and their components, and identify the best way to interact your fascinating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s all about developing a bond and a sort of relationship in between the Attractive Character and the target audience via a traffic source we own. Email.
The Soap Opera Sequence consists of a series of email sequences that help to link and establish an immediate relationship between you and the person reading your email. Russell credits Andre Chaperon (developer of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart likewise shares the EXACT five email templates that have helped him to shift into an Attractive Character and a popular web marketer.
The Soap Opera Sequence works since it takes advantage of offering worth to your subscribers. This ‘worth’ paired with a tempting open storyline hooks them the moment they read your first email and they’ll eagerly anticipate the next one.
The days of dull email series are over. Do not simply enjoy soap opera on TV, it’s time to anecdotally utilize it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your subscribers pleased to speak with you every day is utilizing the Seinfeld email format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email style that develops enjoyment in your readers. It ‘d captivate them and trigger them to buy from you.
It leverages the power of storytelling. But this time, you’re being creative in sharing your life and appropriate stories happening with/around you– stories they can easily get in touch with. You need to be purposeful and tactical about it anyways.
You wish to have the ability to lead perfect clients back to your offer. This may look basic but it’s effective nonetheless!
Russell also provides fine examples and composed design templates to speed up the process when you’re sending out Seinfeld emails.
Area Three: Funnelology
In this section, the techniques and tactics for constructing high-converting funnels are talked about in detail, along with and what you actually should do to make your funnel work.
Russell covers the basics of a funnel, phases (and sales funnel phases) and the type of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the importance of adhering to systems that work. To put it simply, there’s no need to transform the wheel.
There’s a possibility that you’re making the above mistake if you’re a service owner and you’re having a hard time to break even.
This prevails with business owners who are simply starting with their sales funnel. They try to re-invent the whole lorry. What a dreadful course to follow when developing an organization!
The secret here is leveraging on other individuals who currently have a successful funnel and making your deal to their precise customers. Watch on the:
- Ad copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these elements to work for you is a priceless gift for your organization. It’s quite easy once you comprehend how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m extremely glad that I read DotCom Secrets a few years ago (and several times more because that very first time to completely comprehend and execute the techniques in my own online company.
It not just opened my eyes to funnels and how to build them however likewise the 7 stages that a perfect client has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better concerned terms with this sentence within the DotCom Secrets. It checks out:
The real distinction in between having a six-, 7-, or perhaps eight-figure organization is whether you comprehend the stages of a funnel and can successfully monetize the points along the line.
I got to know that there are levels of traffic temperature and therefore, treating them along the exact same funnel process is dangerous.
This secret alone is basic to creating the right kind of page, offer, and traffic that will lead to sales.
There’s likewise the pre-framing idea that you require to completely comprehend when developing a funnel– specifically if you want visitors and leads to trust you more. Well, who doesn’t want to develop trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the normal organization suggestions. It enters into the particular landing pages you can create in the 7 building stages that we’ve gone over previously.
You get to see the twenty-three of the most efficient foundation for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers use these building blocks at particular times during these exact same four stages of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
Determining hyper buyers for your services and products.
You can choose which you want to begin with first and which one to stick to in your market as soon as you’ve understood how this works.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the best type of funnels can be a battle even to the more advanced online marketers. More so, comprehend the funnels that will be served just to qualified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so obvious– however bypassing it can make a difference in your traffic engagement and sales.
Here Russell outlines the procedure he follows when picking a funnel to utilize on the frontend of his value ladders, the funnel he uses in the consideration phase (the middle), and those used for the backend deals.
Secret # 13: The Best Bait
I couldn’t include this ‘secret’ when I first read the DotCom Secrets book.
Russell spills everything out in this section and reveals the trick that made all his books offer millions.
Simply by grabbing your complimentary copy of DotCom Secrets and studying the funnel steps, you’ll have several “Aha-Moments” that will alter your organization, particularly if you have an item you’re presently offering online (and even offline).
I indicate if you can purchase your complimentary copy of DotCom Secrets and study the funnel steps, you’ll understand the secret behind these records.
He stresses the power of words and how using a particular WORD can change your entire business amazingly. That single word can act as bait.
Despite the industry you run in, what you do, what items you provide, or the business design, this is the part that some of the effective business owners would hide from you.
Section Four: Funnels And Scripts
The very first time I read DotCom Secrets, I could not grasp this area since it was distinct in its way. I needed to read the book once again to comprehend the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, in addition to the precise funnel scripts that have assisted him to sell countless each of his items.
These are divided into the Frontend, Middle and Backend Funnels. Surprisingly, you don’t have to have problem with these parts because there’s an effective suite of software you can utilize to automate everything– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is essential due to the fact that it shows what ought to occur once you get your visitors onboard your sales funnel.
You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to develop and can benefit eCommerce business owners or marketers who have Free Plus Shipping deals.
The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product ought to be delivered.
On the second page (step-two) of the funnel, the visitor’s credit card information is requested for the shipping and handling charge. As soon as the visitor has actually successfully submitted the 2nd page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will utilize to make this entire 2-step complimentary shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of establishing this deal is to assist breakeven and cover the cash you invested in marketing or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson reveals the useful mechanics associated with this kind of funnel. And he also introduced a distinct script called the Star, Story, Solution script which assists to push a cold lead towards your items.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to lure visitors and let them keep spending for a longer time.
But you’re not restricted in any way– as there are lots of methods to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the perfect and likewise the very first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to use documented or live discussions to market your product and services on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the strategies and scripts that will make the webinar really “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more innovative webinar discussion where your goal is to get people to buy.
You’ll also access the scripts for this upgraded variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel specifically for introducing a new item by sharing a series of videos to supply tons of value to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be persuasive, handy, and amusing– therefore causing visitors to act. You’ll discover how to effectively structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket offers utilizing an advanced formula and scripts. If you’re a coach or specialist, this funnel is what you require to get premium clients.
Area 5: ClickFunnels.
This last section is brief however you can find out more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is a great book if you want to acquire insights, see examples, and check out stories that will inspire you to construct an effective company online or guide you in transitioning from offline to internet marketing channels.
Let’s think about the pros and cons rapidly:.
DotCom Secrets is complimentary. Get business-building understanding without paying money.
Enhance your business’ relevance utilizing the value ladders and sales funnel techniques and scripts.
Get secrets to ending up being an idea leader in your market.
Simple methods that will work for any service design.
Establish and construct relationships rapport with your customers.
You may require to have an existing organization to benefit from DotCom Secrets (although it can certainly benefit you if you’re just starting out in addition to long as you execute the information).
The book is ideal for services that take advantage of online marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the main site. You only need to pay for shipping/handling– $7.95 if you’re based within the United States or $14.95 for international.
There you have it, the Free Plus Shipping offer we talked about earlier. As you can see, Russell is a master at executing what he teaches.
If you prefer to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for using the book free from his site (you simply spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable methods and secrets for beginning and growing an organization.
You’ll encounter a lot of aha minutes while going through the sections. More importantly, you’re directed on how to include the concept into my own service.
DotCom Secrets is a playbook. You may have to read it numerous times to get the ‘secrets’ into your head and organization. You don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or products online, I extremely advise that you get a copy of DotCom Secrets totally free.