Dotcom Secrets is an excellent book if you wish to get insights, see examples, and check out stories that will inspire you to construct a successful organization online or guide you in transitioning from offline to internet marketing channels.
So let’s consider the advantages and disadvantages quickly:
- DotCom Secrets is totally free. Get it here.
- You will overcome the shoulder lessons from a successful incredibly affiliate– Russell Brunson.
- The book is a enjoyable and easy read.
- You will get actionable takeaways that you can utilize to enhance your business right away.
- It’s not a “how to earn money online” book per se.
- You will require to have some understanding of online marketing ideas to totally appreciate the book.
Dotcom Secrets is a great resource if you want to gain from somebody who has in fact made money online.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can use to enhance your organization immediately.
The only disadvantage is that it’s not a “how to earn money online” book per se– you will require to have some understanding of online marketing concepts to completely value it.
Overall, Dotcom Secrets is a valuable resource for anyone looking to construct or grow an online business.
If you’re ready to find out from one of the masters of Sales Funn, be sure to check out this book today!
DotCom Secrets Book
It’s one of my favorite organization books. You may have to read it numerous times to completely understand it. Or merely make it your companion as you tackle your online way of life organization experiences.
In the introduction of the book, Russell Brunson guaranteed to keep the book evergreen for years to come. The goal is to make it pertinent to both advanced and brand-new online business owners.
The number of organization books do you still find pertinent in this ever-changing world? Even though marketing methods are continuously changing, the DotCom Secrets book is still incredibly relevant and useful today.
What Is DotCom Secrets?
The DotCom Secrets book offers a step-by-step procedure for growing an effective business– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first published in 2015, you’ll find that the majority of the techniques that Russell speak about are still reliable today.
You’ll get a lots of actionable recommendations from the book and if you have strategies to offer items online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy composed the forward to the DotCom Secrets book. In his specific words:
” In fact, this is a tested playbook for growing your company with reliable lead generation and sales/conversion approaches, which can be utilized online and offline.”
This is a transformative and powerful book. If you’re looking to begin an organization or scale an existing company, DotCom Secrets by Russell Brunson is the best roadway map.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth strategy that guides you on the best building blocks for your organization. You’ll absolutely get results from reading it.
To be honest, DotCom Secrets sounds like a book for constructing a sustainable online service only.
Don’t be constrained by that because the actionable marketing strategies work for both online and offline organizations. So you’re in safe hands if you run a brick-and-mortar business and want to transition to internet marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can answer that concern. If you want to scale an organization or start and follow proven ‘faster way’ that has been tested by Russell himself, you should check out the DotCom Secrets book.
It’s changing lives and I’ve personally found it super valuable on my entrepreneurial journey (I’ve read it several times). I extremely advise the book.
If you ‘d rather play cool and attempt to figure it out on your own, then DotCom Secrets might not deserve your read. You must consider another book.
Although, DotCom Secrets supplies smart insights and methods to:
Existing entrepreneur: If you haven’t started a company at all or have no service idea, the book might not relate to you.
Product owners: If you have an existing item currently, then you can find out strategies to double and even triple your sales.
Confident online marketers: If you’re willing to take steps that may challenge your idea of service, then you ought to use DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to construct a service that stands the test of time. You do not wish to blow over since you lack the skillset, tools, and tricks that have actually been evaluated and proven to produce excellent outcomes.
So whether you’re a novice who’s just getting going or you’re an expert, DotCom Secrets will walk you through the process of beginning and growing a lucrative organization.
If you currently have a business, utilize the secrets in the book to scale to amazing levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and effective book that provides specific, actionable instructions on what you must do to fail-proof your business, how to bring in clients, and the tricks to significantly improve your sales.
If you stop working to check out DotCom Secrets, you’re still not limited at all. The only difficulty, however, is that you’ll miss out on the opportunity to quickly grow your existing company or grow in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions between Expert Secrets Both books are relevant to, way of life entrepreneurs, entrepreneur and online marketers– because they complement each other and offer starting and growing a successful service.
Professional Secrets vs DotCom Secrets.
DotCom Secrets lays out a detailed process to efficiently structure your business. You get to learn how to provide your message and interact worth in a manner that makes individuals want to pay you.
Expert Secrets gives actionable examples, illustrations, and stories that assist you find your voice, develop a faithful fan base and make money to share messages that will alter someone else’s life.
Both books are recommended to business owners who want to end up being more effective in their markets. Entrepreneurs who are developed to see opportunities in competitors instead of pain.
And finally in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream customers (aka getting lots of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 areas similar to Expert Secrets that outlines the basic marketing procedures and how to implement them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the very first section of DotCom Secrets with “Ladders and Funnels.” He also exposes five (5) marketing secrets. Let’s discuss them:
Secret # 1: The Secret Formula
You require to have a full understanding of where you want your company. How does this understanding assist your consumers and clients?
This will assist you to serve them much better– instead of searching for out their pain points, how desperate they need services, and what they’re willing to pay.
In the secret formula, 4 simple concerns were laid out in a detailed order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being pushy?
What advantage will they obtain from your company?
You’ll discover answers to these questions and more in the very first trick.
Secret #2: The Value Ladder
Value is crucial when it comes to constructing a sustainable business. If there’s no value, consumers and clients will leave.
That’s why Russell invested a ton of time to dissect the steps that you need to follow to navigate your dream customer from taking the “bait” (starting point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This trick is described as “taking them through your worth ladder.”
When you successfully structure the worth ladder, you’ll not only make more cash, you’ll also supply your customers with a more personalized service. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic happens. It’s like a surprise that alters everything you currently understand about growing a lucrative organization. You’ll get started with developing out your own sales funnel and the psychology behind a lucrative funnel.
It exceeds the item you’re selling or how they’re priced. There’s a lot more …
You need to have a complete value ladder in place. It’s like your foolproof system for making sales on auto-pilot. If you do not have an efficient worth adder mapped out, you might not be able to construct a high-converting sales funnel.
The sales funnel is very important and has actually changed the method business owners and organizations approach sales online.
It works due to the fact that it takes into consideration the consumers’ behaviors– and moves them through the various steps of your worth ladder till they’re ready to purchase your item– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target market. Unfortunately, you might not know how to recognize or serve them. That’s why knowing how to define your target audience is very important.
This secret describes where your target audience (i.e., customers who are ready to acquire your item) are investing most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the techniques that work to get a client to leave whatever they’re doing and check out your page.
Every online entrepreneur needs to learn and master these strategies. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or website is a consistent struggle for many people. It’s arguably the most overwhelming aspect of running a successful online company.
Do you actually comprehend how traffic operates in the internet marketing space? If you aren’t positive in your traffic generation knowledge, Russell has the responses.
He reveals you the best type of traffic that you should focus on and how it can change your business. The kind of traffic includes:
- Traffic we control
- The traffic we do not manage
- Traffic we own
Area Two: Your Communication Funnel
In this section, Russell digs deeper into the procedures involved in constructing an audience by leveraging advanced personal branding techniques, the tricks to communicating well with your audience that will cause a sale.
Make certain you do not skip this section while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a attractive and confident character.
Why do you think people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have massive fans?
As a company owner, you can’t go wrong when you finally establish an appealing character. When you’re successful at it, it suggests you can add more competent clients to your e-mail list and launch an effective item that people are ready and prepared to acquire right away.
In developing that attractive character, Russell Brunson defines the three elements you should keep in check, which is split into 3 (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to produce an appealing character using these components and their components, and determine the very best way to communicate your fascinating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s all about producing a bond and a sort of connection between the Attractive Character and the target audience through a traffic source we own. Email.
The Soap Opera Sequence makes up a series of email sequences that help to link and develop an immediate relationship between you and the person reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart likewise shares the EXACT five e-mail templates that have assisted him to shift into an Attractive Character and a sought-after web online marketer.
The Soap Opera Sequence works due to the fact that it profits from providing worth to your subscribers. This ‘worth’ paired with a tempting open story hooks them the minute they read your very first email and they’ll look forward to the next one.
The days of boring e-mail sequences are over. Do not simply enjoy daytime soap on TV, it’s time to anecdotally use it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your subscribers pleased to hear from you every day is utilizing the Seinfeld email format.”
So what’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email design that develops enjoyment in your readers. It ‘d entertain them and trigger them to purchase from you.
It leverages the power of storytelling. This time, you’re being innovative in sharing your life and appropriate stories occurring with/around you– stories they can easily connect with. You must be strategic and purposeful about it anyways.
You wish to have the ability to lead ideal clients back to your offer. This may look simple however it’s effective!
Russell likewise supplies fine examples and composed design templates to speed up the procedure when you’re sending out Seinfeld emails.
Section Three: Funnelology
In this area, the strategies and tactics for developing high-converting funnels are gone over in detail, along with and what you truly need to do to make your funnel work.
Russell covers the fundamentals of a funnel, phases (and sales funnel stages) and the type of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we learned the value of adhering to systems that work. In other words, there’s no requirement to transform the wheel.
There’s a chance that you’re making the above error if you’re a company owner and you’re struggling to break even.
This prevails with business owners who are simply starting with their sales funnel. They try to re-invent the entire vehicle. When building an organization, what a terrible path to follow!
The secret here is leveraging on other individuals who currently have a successful funnel and making your offer to their specific clients. Keep an eye on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these elements to work for you is an invaluable gift for your business. It’s quite simple once you comprehend how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m really thankful that I check out DotCom Secrets a few years ago (and several times more since that first time to fully comprehend and execute the strategies in my own online service.
It not only opened my eyes to funnels and how to build them but also the 7 stages that a perfect consumer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better concerned terms with this sentence within the DotCom Secrets. It reads:
The real difference between having a 6-, 7-, and even eight-figure organization is whether you comprehend the stages of a funnel and can successfully monetize the points along the line.
I got to know that there are levels of traffic temperature and for that reason, treating them along the very same funnel process threatens.
This trick alone is essential to producing the right type of page, offer, and traffic that will cause sales.
There’s also the pre-framing concept that you require to totally understand when producing a funnel– particularly if you desire visitors and results in trust you more. Well, who doesn’t want to establish trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the normal service suggestions. It enters into the specific landing pages you can create in the 7 structure phases that we’ve discussed earlier.
You get to see the twenty-three of the most effective foundation for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers use these foundation at specific times throughout these exact same 4 phases of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying purchasers
Identifying hyper purchasers for your services and products.
You can decide which you desire to begin with very first and which one to stick to in your market as soon as you’ve understood how this works.
Secret # 12: Frontend Vs. Backend Funnels
Picking the best kind of funnels can be a struggle even to the advanced marketers. More so, comprehend the funnels that will be served only to certified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so obvious– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell outlines the process he follows when choosing a funnel to use on the frontend of his worth ladders, the funnel he uses in the consideration phase (the middle), and those used for the backend deals.
Secret # 13: The Best Bait
I couldn’t contain this ‘secret’ when I first checked out the DotCom Secrets book.
Russell spills everything out in this area and reveals the secret that made all his books offer millions.
Just by getting your complimentary copy of DotCom Secrets and studying the funnel steps, you’ll have a number of “Aha-Moments” that will alter your company, specifically if you have an item you’re currently selling online (and even offline).
I suggest if you can buy your totally free copy of DotCom Secrets and study the funnel actions, you’ll understand the secret behind these records.
He highlights the power of words and how using a particular WORD can alter your entire organization amazingly. That single word can serve as bait.
Despite the industry you run in, what you do, what items you offer, or business model, this is the part that a few of the successful business owners would hide from you.
Area Four: Funnels And Scripts
The first time I read DotCom Secrets, I could not grasp this area since it was distinct in its method. I had to check out the book once again to understand the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, along with the exact funnel scripts that have helped him to offer countless each of his products.
These are divided into the Frontend, Middle and Backend Funnels. Interestingly, you do not have to deal with these parts because there’s an effective suite of software you can utilize to automate everything– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Since it reveals what should occur once you get your visitors onboard your sales funnel, the Frontend Funnel is essential.
You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to develop and can benefit eCommerce business owners or online marketers who have Free Plus Shipping offers.
The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item needs to be shipped.
On the 2nd page (step-two) of the funnel, the visitor’s charge card info is asked for the shipping and dealing with charge. Once the visitor has effectively submitted the second page– the One-time-offer is next.
Naturally, you’re not left alone as there are scripts you will use to make this whole 2-step free shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of establishing this offer is to assist breakeven and cover the cash you spent on marketing or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson shows the practical mechanics involved in this kind of funnel. And he also introduced a special script called the Star, Story, Solution script which helps to push a cold lead towards your items.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to attract visitors and let them keep paying for a longer time.
You’re not restricted in any way– as there are lots of methods to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the perfect and also the first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to use live or taped presentations to market your products or services on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the methods and scripts that will make the webinar genuinely “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more advanced webinar discussion where your goal is to get people to buy.
You’ll also access the scripts for this updated variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel particularly for launching a brand-new product by sharing a series of videos to offer tons of worth to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them use it.
These videos will be persuasive, handy, and amusing– thus causing visitors to do something about it. You’ll find how to correctly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket deals using a sophisticated formula and scripts. This funnel is what you need to obtain premium customers if you’re a coach or expert.
Section 5: ClickFunnels.
This last area is short however you can discover more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is a terrific book if you wish to acquire insights, see examples, and read stories that will inspire you to develop a successful service online or guide you in transitioning from offline to online marketing channels.
Let’s consider the pros and cons quickly:.
DotCom Secrets is complimentary. Get business-building understanding without paying money.
Enhance your organization’ significance utilizing the value ladders and sales funnel techniques and scripts.
Get tricks to becoming an idea leader in your market.
Easy methods that will work for any business design.
Establish and build relationships connection with your consumers.
You might need to have an existing business to gain from DotCom Secrets (although it can definitely benefit you if you’re simply starting out along with long as you carry out the information).
The book is ideal for organizations that utilize online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the official site, DotCom Secrets is FREE. If you’re based within the United States or $14.95 for international, you just have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping deal we talked about earlier. As you can see, Russell is a master at executing what he teaches.
If you choose to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for providing the book free from his site (you simply pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable strategies and secrets for growing a company and beginning.
You’ll encounter a bunch of aha moments while going through the sections. More notably, you’re guided on how to integrate the idea into my own company.
DotCom Secrets is a playbook. You might have to read it numerous times to get the ‘secrets’ into your head and business. You do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling product and services online, I extremely suggest that you get a copy of DotCom Secrets for FREE.