Ben Settle Russell Brunson

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is a great book if you wish to get insights, see examples, and check out stories that will influence you to build a successful business online or guide you in transitioning from offline to internet marketing channels.

So let’s consider the advantages and disadvantages quickly:

Pros:

  • DotCom Secrets is free. Get it here.
  • You will overcome the shoulder lessons from an effective very affiliate– Russell Brunson.
  • The book is a simple and satisfying read.
  • You will get actionable takeaways that you can use to enhance your organization right away.

Cons:

  • It’s not a “how to generate income online” book per se.
  • You will need to have some knowledge of online marketing ideas to totally value the book.

Dotcom Secrets is an excellent resource if you wish to gain from somebody who has really generated income online.

Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll leave from reading this book with actionable takeaways that you can utilize to improve your organization instantly.

The only disadvantage is that it’s not a “how to generate income online” book per se– you will require to have some knowledge of online marketing ideas to fully appreciate it.

But in general, Dotcom Secrets is an important resource for anybody seeking to develop or grow an online organization.

So if you’re ready to learn from one of the masters of Sales Funn, be sure to have a look at this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my favorite service books. You might have to read it numerous times to completely understand it. Or simply make it your buddy as you set about your online lifestyle service adventures.

In the intro of the book, Russell Brunson assured to keep the book evergreen for many years to come. The objective is to make it relevant to both sophisticated and new online entrepreneurs.

How many business books do you still discover pertinent in this ever-changing world? Even though marketing methods are constantly changing, the DotCom Secrets book is still extremely pertinent and helpful today.

What Is DotCom Secrets?

The DotCom Secrets book provides a detailed procedure for growing an effective business– whether online or offline.

DotCom Secrets Review

Despite The Fact That DotCom Secrets was first released in 2015, you’ll find that most of the techniques that Russell talks about are still reliable today.

You’ll get a lots of actionable guidance from the book and if you have strategies to offer products online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a recommendation.

Dan Kennedy composed the forward to the DotCom Secrets book. In his exact words:

” In fact, this is a tested playbook for growing your business with effective lead generation and sales/conversion techniques, which can be utilized online and offline.”

This is a powerful and transformative book. If you’re looking to start a business or scale an existing service, DotCom Secrets by Russell Brunson is the best road map.

Within the pages of the Dotcom Secrets book, you’ll get a detailed strategy that guides you on the ideal building blocks for your organization. You’ll absolutely get results from reading it.

To be truthful, DotCom Secrets seems like a book for developing a sustainable online company only.

But do not be constrained by that since the actionable marketing techniques work for both online and offline companies. So you’re in safe hands if you run a brick-and-mortar service and want to transition to internet marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, only you can answer that question. If you want to scale a service or start and follow tested ‘faster way’ that has been evaluated by Russell himself, you must read the DotCom Secrets book.

It’s altering lives and I’ve personally discovered it incredibly valuable on my entrepreneurial journey (I’ve read it a number of times). I highly advise the book.

If you ‘d rather play cool and try to figure it out by yourself, then DotCom Secrets may not be worth your read. You need to consider another book.

Although, DotCom Secrets offers wise insights and techniques to:

Existing entrepreneur: If you have not begun a business at all or have no service idea, the book might not be relevant to you.

Item owners: If you have an existing product already, then you can learn techniques to double or perhaps triple your sales.

Confident online marketers: If you’re ready to take actions that may challenge your concept of company, then you should utilize DotCom Secrets as a referral.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You want to build an organization that stands the test of time. You don’t want to fizzle out due to the fact that you do not have the skillset, tools, and tricks that have actually been checked and shown to produce fantastic outcomes.

So whether you’re a novice who’s just starting or you’re an expert, DotCom Secrets will walk you through the procedure of beginning and growing a rewarding service.

If you already have a business, use the secrets in the book to scale to amazing levels? Aside from generating income, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a trusted and effective book that provides particular, actionable instructions on what you need to do to fail-proof your service, how to attract customers, and the secrets to substantially improve your sales.

You’re still not limited at all if you fail to read DotCom Secrets. The only difficulty, however, is that you’ll miss out on the chance to rapidly grow your existing service or prosper in a competitive industry.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some differences between Expert Secrets Both books relate to, way of life entrepreneurs, company owner and online marketers– since they match each other and provide for starting and growing an effective service.

Professional Secrets vs DotCom Secrets.

DotCom Secrets outlines a detailed procedure to successfully structure your company. You get to learn how to provide your message and communicate value in a manner that makes individuals want to pay you.

Specialist Secrets provides actionable examples, illustrations, and stories that help you discover your voice, construct a devoted fan base and earn money to share messages that will change another person’s life.

Both books are suggested to entrepreneur who want to become more successful in their industries. Business owners who are constructed to see chances in competition instead of discomfort.

In Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream consumers (aka getting heaps of traffic as the title of the book recommends).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is arranged into 5 sections just like Expert Secrets that describes the easy marketing processes and how to execute them.

Section One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell started the very first section of DotCom Secrets with “Ladders and Funnels.” He also exposes five (5) marketing tricks. Let’s review them:

Secret # 1: The Secret Formula

You need to have a complete understanding of where you want your service. How does this understanding help your customers and customers?

This will assist you to serve them much better– instead of trying to find out their pain points, how desperate they require services, and what they’re prepared to pay.

In the secret formula, four easy questions were laid out in a step-by-step order inside the DotCom Secrets book:

Who are your dream clients?

How do you discover them?

How do you attract them without being aggressive?

What advantage will they obtain from your company?

You’ll find answers to these concerns and more in the first secret.

Secret #2: The Value Ladder

Value is crucial when it concerns building a sustainable service. , if there’s no worth, customers and clients customers leaveCustomers

.

That’s why Russell invested a lots of time to dissect the steps that you require to follow to navigate your dream customer from taking the “bait” (beginning point of your ladder) to where they wish to be.

DotCom Secrets Value Ladder

This secret is referred to as “taking them through your value ladder.”

When you effectively structure the value ladder, you’ll not only make more money, you’ll likewise offer your customers with a more personalized option. They’ll enjoy you for this.

Secret # 3: From A Ladder To A Funnel

This secret is where the magic occurs. It’s like an epiphany that changes whatever you currently understand about growing a lucrative service. You’ll get started with building out your own sales funnel and the psychology behind a lucrative funnel.

It exceeds the product you’re selling or how they’re priced. There’s a lot more …

You require to have a complete worth ladder in place. It’s like your foolproof system for making sales on auto-pilot. You may not be able to construct a high-converting sales funnel if you do not have an efficient worth adder mapped out.

The sales funnel is important and has altered the way entrepreneurs and organizations approach sales online.

It works because it considers the consumers’ habits– and moves them through the various actions of your value ladder till they’re prepared to acquire your product– voluntarily.

Secret # 4: How To Find Your Dream Customers

You have a target audience. You might not understand how to identify or serve them. That’s why knowing how to specify your target audience is necessary.

This secret details where your target audience (i.e., customers who are ready to purchase your item) are spending most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be equipped with the strategies that work to get a consumer to leave whatever they’re doing and have a look at your page.

Every online entrepreneur needs to find out and master these techniques. Russell makes it simple in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Getting traffic to a landing page or site is a consistent battle for most people. It’s perhaps the most challenging aspect of running a successful online company.

Do you truly understand how traffic operates in the online marketing area? If you aren’t positive in your traffic generation competence, Russell has the responses.

He shows you the very best type of traffic that you need to pay attention to and how it can transform your service. The type of traffic includes:

  • Traffic we manage
  • The traffic we do not manage
  • Traffic we own

Area Two: Your Communication Funnel

In this section, Russell digs deeper into the processes associated with developing an audience by leveraging more advanced individual branding tactics, the tricks to interacting well with your audience that will result in a sale.

Make sure you do not avoid this area while reading DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to developing a positive and appealing character.

Why do you think men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have enormous fans?

As a business owner, you can’t fail when you lastly develop an attractive character. When you’re successful at it, it indicates you can include more certified customers to your e-mail list and launch an effective product that people are prepared and ready to buy right away.

In creating that attractive character, Russell Brunson specifies the 3 components you need to keep in check, which is split into three (3) classifications:

  • The Elements
  • The Identity
  • Stories

DotCom Secrets shows you how to produce an appealing character utilizing these elements and their components, and recognize the best way to communicate your captivating stories that will get the sales can be found in.

Secret # 7: The Soap Opera Sequence

This “secret” originates from the previous part of Dotcom Secrets. It’s everything about producing a bond and a sort of relationship in between the Attractive Character and the target audience via a traffic source we own. Email.

The Soap Opera Sequence makes up a series of e-mail sequences that help to connect and establish an immediate relationship between you and the person reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for developing the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his great heart also shares the EXACT five email design templates that have actually assisted him to shift into an Attractive Character and an in-demand web marketer.

Since it capitalizes on giving value to your subscribers, the Soap Opera Sequence works. This ‘value’ coupled with an irresistible open story hooks them the moment they read your first email and they’ll look forward to the next one.

The days of boring email series are over. Don’t simply enjoy daytime soap on TV, it’s time to anecdotally utilize it in your e-mail messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the trick to keeping your customers happy to speak with you every day is utilizing the Seinfeld e-mail format.”

So what’s the Seinfeld format everything about?

DotCom Secrets Seinfeld Sequence

It’s an email design that builds excitement in your readers. It ‘d entertain them and trigger them to buy from you.

It leverages the power of storytelling. But this time, you’re being imaginative in sharing your life and appropriate stories occurring with/around you– stories they can easily get in touch with. You need to be purposeful and strategic about it anyways.

You want to have the ability to lead perfect consumers back to your offer. This might look easy however it’s effective!

When you’re sending out Seinfeld e-mails, Russell likewise supplies good examples and composed templates to speed up the procedure.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area Three: Funnelology

In this section, the methods and tactics for developing high-converting funnels are gone over in detail, along with and what you truly should do to make your funnel work.

Russell covers the basics of a funnel, phases (and sales funnel stages) and the type of landing pages to use, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we learned the significance of sticking to systems that work. Simply put, there’s no requirement to reinvent the wheel.

There’s a possibility that you’re making the above error if you’re a company owner and you’re struggling to break even.

This prevails with business owners who are just beginning with their sales funnel. They attempt to re-invent the entire lorry. What a horrible path to follow when building a business!

The secret here is leveraging on other people who currently have an effective funnel and making your offer to their specific customers. Watch on the:

  • Demographics
  • Ad copy and copies
  • Traffic sources
  • Deals
  • Landing page

Knowing how to reverse all these aspects to work for you is a priceless present for your service. Once you comprehend how the pieces fit, it’s quite simple.

Secret # 10: Seven Phases Of A Funnel

I’m really happy that I check out DotCom Secrets a few years ago (and a number of times more because that very first time to totally comprehend and implement the techniques in my own online business.

It not just opened my eyes to funnels and how to develop them however likewise the 7 phases that a perfect consumer needs to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me better pertained to terms with this sentence within the DotCom Secrets. It reads:

The real distinction between having a 6-, seven-, or even eight-figure service is whether you comprehend the phases of a funnel and can effectively monetize the points along the line.

I got to know that there are levels of traffic temperature level and for that reason, treating them along the same funnel process threatens.

This secret alone is essential to developing the ideal kind of page, offer, and traffic that will result in sales.

There’s also the pre-framing concept that you require to fully comprehend when creating a funnel– specifically if you want visitors and results in trust you more. Well, who doesn’t want to establish trust currently?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets goes beyond the common service guidance. It enters into the specific landing pages you can produce in the 7 structure stages that we’ve talked about earlier.

You get to see the twenty-three of the most efficient building blocks for your sales funnels.

DotCom Secrets 23 building blocks of a funnel

Smart funnel hackers utilize these foundation at specific times during these exact same 4 stages of the funnel:

  • Pre-frame bridge
  • Qualifying customers
  • Qualifying buyers

Identifying hyper purchasers for your services and products.

You can decide which you desire to begin with very first and which one to stick to in your market when you’ve understood how this works.

Secret # 12: Frontend Vs. Backend Funnels

Picking the ideal type of funnels can be a struggle even to the advanced marketers. More so, understand the funnels that will be served just to qualified purchasers (at the backend).

DotCom Secrets Frontend Vs Backend

This error isn’t so apparent– however bypassing it can make a difference in your traffic engagement and sales.

Here Russell lays out the process he follows when picking a funnel to utilize on the frontend of his value ladders, the funnel he utilizes in the consideration phase (the middle), and those utilized for the backend deals.

Secret # 13: The Best Bait

I could not include this ‘secret’ when I first read the DotCom Secrets book.

Russell spills everything out in this section and reveals the trick that made all his books sell millions.

Just by getting your complimentary copy of DotCom Secrets and studying the funnel steps, you’ll have numerous “Aha-Moments” that will alter your business, specifically if you have an item you’re presently offering online (and even offline).

I indicate if you can purchase your complimentary copy of DotCom Secrets and study the funnel steps, you’ll comprehend the secret behind these records.

He stresses the power of words and how utilizing a specific WORD can change your entire service magically. That single word can serve as bait.

No matter the market you run in, what you do, what items you provide, or the business design, this is the part that some of the effective business owners would conceal from you.

 

Area Four: Scripts and funnels

The first time I check out DotCom Secrets, I couldn’t comprehend this area due to the fact that it was distinct in its way. I needed to read the book again to comprehend the point that Russell was making.

As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, along with the specific funnel scripts that have helped him to sell countless each of his products.

These are divided into the Frontend, Middle and Backend Funnels. Remarkably, you don’t need to struggle with these parts since there’s a powerful suite of software you can use to automate everything– ClickFunnels software application.

1. Frontend Funnel: Two-Step– Free Plus Shipping

The Frontend Funnel is essential because it reveals what should take place as soon as you get your visitors onboard your sales funnel.

You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to build and can benefit eCommerce business owners or marketers who have Shipping plus complimentary offers.

The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product must be shipped.

On the second page (step-two) of the funnel, the visitor’s charge card information is requested for the shipping and handling charge. As soon as the visitor has actually successfully completed the second page– the One-time-offer is next.

Naturally, you’re not left alone as there are scripts you will utilize to make this entire 2-step totally free shipping funnel efficient. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the very same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of establishing this deal is to help breakeven and cover the cash you spent on marketing or getting the lead.

DotCom Secrets self liquidating offer

Here, Russell Brunson reveals the practical mechanics involved in this type of funnel. And he likewise presented a distinct script called the Star, Story, Solution script which helps to nudge a cold lead towards your products.

You’ll access to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll discover how to entice visitors and let them keep paying for a longer time.

However you’re not restricted in any way– as there are lots of methods to use this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The perfect webinar is the perfect and also the very first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to use live or taped discussions to market your product and services on autopilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re provided with the strategies and scripts that will make the webinar truly “best.”.

5. Middle Funnel: Invisible Perfect Webinar.

Unlike the Perfect Webinar, this one is a bit different. It’s not FREE!. It’s a more advanced webinar discussion where your objective is to get individuals to buy. It’s “invisible”– which implies there’s no aggressive or deceptiveness involved.

You’ll likewise access the scripts for this upgraded variation of Perfect Webinar.

6. Middle Funnel: Product Launch.

You use the “Product Launch” funnel specifically for launching a brand-new item by sharing a series of videos to supply tons of value to your visitors.

Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them use it.

These videos will be persuasive, valuable, and entertaining– therefore causing visitors to act. You’ll find how to correctly structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of selling high-ticket deals using an advanced formula and scripts. If you’re a coach or consultant, this funnel is what you need to acquire premium customers.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section 5: ClickFunnels.

This last section is short but you can discover more by reading my ClickFunnels examine.

DotCom Secrets Pros and Cons.

DotCom Secrets is a fantastic book if you want to acquire insights, see examples, and read stories that will motivate you to construct a successful company online or guide you in transitioning from offline to internet marketing channels.

Let’s think about the cons and pros rapidly:.

Pros.

DotCom Secrets is free. Get business-building understanding without paying cash.

Improve your business’ importance using the worth ladders and sales funnel strategies and scripts.

Get tricks to ending up being an idea leader in your industry.

Simple techniques that will work for any organization design.

Establish and develop relationships relationship with your consumers.

Cons.

You might need to have an existing business to take advantage of DotCom Secrets (although it can definitely benefit you if you’re simply beginning along with long as you implement the information).

The book is perfect for organizations that take advantage of online marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

When you get it from the main site, DotCom Secrets is FREE. You just have to pay for shipping/handling– $7.95 if you’re based within the US or $14.95 for worldwide.

There you have it, the Free Plus Shipping offer we went over previously. As you can see, Russell is a master at implementing what he teaches.

You can get the paperback format for $14.80 if you choose to purchase DotCom Secrets from Amazon. It’s your choice.

DotCom Secrets Free Book.

Thanks to Russell for using the book devoid of his site (you simply pay for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a plan of actionable techniques and tricks for beginning and growing a business.

You’ll come across a lot of aha moments while going through the areas. You’re assisted on how to incorporate the concept into my own business.

DotCom Secrets is a playbook. You might need to read it numerous times to get the ‘tricks’ into your head and business. But you don’t need to if you have a strong IQ, which I’m sure you do!

All in all, if you’re offering services or items online, I extremely advise that you get a copy of DotCom Secrets free of charge.

>>Click Here To Get Your Copy Of Dotcom Secrets<<