Blackbox Russell Brunson

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is a terrific book if you wish to acquire insights, see examples, and check out stories that will inspire you to build an effective business online or guide you in transitioning from offline to internet marketing channels.

So let’s consider the cons and pros quickly:

Pros:

  • DotCom Secrets is complimentary. Get it here.
  • You will overcome the shoulder lessons from a successful super affiliate– Russell Brunson.
  • The book is a enjoyable and simple read.
  • You will get actionable takeaways that you can utilize to improve your service immediately.

Cons:

  • It’s not a “how to generate income online” book per se.
  • You will need to have some understanding of internet marketing principles to completely value the book.

If you want to find out from somebody who has in fact made cash online, Dotcom Secrets is an excellent resource.

Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll come away from reading this book with actionable takeaways that you can utilize to enhance your business immediately.

The only downside is that it’s not a “how to earn money online” book per se– you will need to have some understanding of internet marketing concepts to fully value it.

But overall, Dotcom Secrets is an important resource for anybody seeking to construct or grow an online company.

If you’re all set to discover from one of the masters of Sales Funn, be sure to inspect out this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my preferred organization books. You might need to read it numerous times to completely comprehend it. Or just make it your buddy as you go about your online way of life company adventures.

In the introduction of the book, Russell Brunson guaranteed to keep the book evergreen for many years to come. The goal is to make it appropriate to both new and advanced online entrepreneurs.

The number of organization books do you still discover pertinent in this ever-changing world? Even though marketing techniques are continuously altering, the DotCom Secrets book is still extremely relevant and beneficial today.

What Is DotCom Secrets?

The DotCom Secrets book supplies a step-by-step procedure for growing an effective organization– whether online or offline.

DotCom Secrets Review

Even though DotCom Secrets was first released in 2015, you’ll discover that the majority of the methods that Russell discuss are still efficient today.

You’ll get a ton of actionable recommendations from the book and if you have plans to offer items online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a referral.

Dan Kennedy composed the forward to the DotCom Secrets book. In his specific words:

” In fact, this is a tested playbook for growing your business with effective lead generation and sales/conversion techniques, which can be used offline and online.”

This is a powerful and transformative book. DotCom Secrets by Russell Brunson is the ideal road map if you’re looking to begin a company or scale an existing business.

Within the pages of the Dotcom Secrets book, you’ll get a comprehensive strategy that guides you on the best foundation for your organization. You’ll definitely get results from reading it.

To be honest, DotCom Secrets sounds like a book for constructing a sustainable online business just.

Do not be constrained by that because the actionable marketing techniques work for both online and offline services. You’re in safe hands if you run a brick-and-mortar company and desire to shift to online marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, only you can respond to that concern. If you wish to scale a service or begin and follow proven ‘shortcut’ that has actually been tested by Russell himself, you ought to read the DotCom Secrets book.

It’s changing lives and I’ve personally discovered it very important on my entrepreneurial journey (I’ve read it several times). I highly recommend the book.

DotCom Secrets might not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You should think about another book.

Although, DotCom Secrets offers smart insights and methods to:

Existing business owners: If you haven’t begun an organization at all or have no company idea, the book may not relate to you.

Product owners: If you have an existing product currently, then you can learn methods to double or perhaps triple your sales.

Positive marketers: If you’re willing to take actions that may challenge your idea of service, then you need to utilize DotCom Secrets as a reference.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You wish to develop a service that stands the test of time. You don’t want to blow over since you lack the skillset, tools, and secrets that have been evaluated and shown to produce fantastic results.

Whether you’re a newbie who’s simply getting began or you’re an expert, DotCom Secrets will walk you through the procedure of starting and growing a lucrative service.

If you currently have an organization, utilize the tricks in the book to scale to amazing levels? Aside from making money, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a relied on and powerful book that offers specific, actionable instructions on what you should do to fail-proof your organization, how to draw in consumers, and the secrets to considerably increase your sales.

If you fail to check out DotCom Secrets, you’re still not limited at all. The only obstacle, though, is that you’ll miss the opportunity to rapidly grow your existing company or grow in a competitive industry.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some distinctions in between Expert Secrets Both books relate to, way of life business owners, company owner and online marketers– considering that they complement each other and attend to beginning and growing a successful service.

Expert Secrets vs DotCom Secrets.

DotCom Secrets outlines a detailed process to efficiently structure your organization. You get to find out how to provide your message and interact worth in a manner that makes individuals wish to pay you.

Expert Secrets provides actionable examples, illustrations, and stories that help you discover your voice, build a faithful fan base and get paid to share messages that will change someone else’s life.

Both books are recommended to company owner who wish to end up being more effective in their markets. Entrepreneurs who are built to see chances in competitors instead of discomfort.

In Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream customers (aka getting heaps of traffic as the title of the book recommends).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is organized into 5 areas just like Expert Secrets that outlines the simple marketing processes and how to implement them.

Area One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell began the very first area of DotCom Secrets with “Ladders and Funnels.” He also exposes 5 (5) marketing secrets. Let’s go over them:

Secret # 1: The Secret Formula

First, you need to have a full understanding of where you desire your company. How does this understanding assist your customers and consumers?

This will help you to serve them better– instead of trying to find out their discomfort points, how desperate they need services, and what they’re prepared to pay.

In the secret formula, four easy questions were laid out in a detailed order inside the DotCom Secrets book:

Who are your dream customers?

How do you discover them?

How do you attract them without being pushy?

What benefit will they get from your organization?

You’ll find answers to these concerns and more in the very first secret.

Secret #2: The Value Ladder

Worth is essential when it pertains to building a sustainable company. , if there’s no worth, customers consumers clients will leave.

.

That’s why Russell invested a ton of time to dissect the actions that you require to follow to browse your dream consumer from taking the “bait” (starting point of your ladder) to where they wish to be.

DotCom Secrets Value Ladder

This secret is described as “taking them through your worth ladder.”

When you successfully structure the worth ladder, you’ll not just make more cash, you’ll also offer your customers with a more tailored solution. They’ll like you for this.

Secret # 3: From A Ladder To A Funnel

This secret is where the magic happens. It’s like an epiphany that alters everything you already learn about growing a rewarding service. You’ll get going with constructing out your own sales funnel and the psychology behind a successful funnel.

There’s a lot more …

You need to have a complete value total in place. You may not be able to build a high-converting sales funnel if you do not have a reliable worth adder mapped out.

The sales funnel is important and has actually altered the method entrepreneurs and businesses approach sales online.

It works because it takes into consideration the customers’ habits– and moves them through the various actions of your value ladder until they’re ready to purchase your product– willingly.

Secret # 4: How To Find Your Dream Customers

You have a target audience. Sadly, you might not know how to identify or serve them. That’s why understanding how to define your target market is essential.

This secret details where your target audience (i.e., consumers who are ready to purchase your item) are spending the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be equipped with the methods that work to get a customer to leave whatever they’re doing and have a look at your page.

Every online entrepreneur needs to discover and master these methods. Russell makes it simple in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Getting traffic to a landing page or site is a consistent battle for many people. It’s perhaps the most complicated element of running a successful online service.

Do you really comprehend how traffic operates in the internet marketing area? Russell has the answers if you aren’t confident in your traffic generation expertise.

He shows you the very best type of traffic that you should focus on and how it can change your service. The type of traffic includes:

  • Traffic we control
  • The traffic we don’t control
  • Traffic we own

Section Two: Your Communication Funnel

In this area, Russell digs deeper into the procedures involved in constructing an audience by leveraging advanced individual branding techniques, the secrets to communicating well with your audience that will cause a sale.

Make sure you do not skip this section while checking out DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to constructing a appealing and positive character.

Why do you think people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have massive fans?

As a company owner, you can’t fail when you lastly establish an appealing character. When you’re effective at it, it implies you can include more qualified customers to your e-mail list and introduce an effective product that individuals are prepared and ready to acquire right now.

In producing that appealing character, Russell Brunson specifies the three elements you should keep in check, which is split into three (3) classifications:

  • The Elements
  • The Identity
  • Stories

DotCom Secrets reveals you how to create an attractive character using these elements and their aspects, and identify the best method to communicate your captivating stories that will get the sales can be found in.

Secret # 7: The Soap Opera Sequence

This “secret” originates from the previous part of Dotcom Secrets. It’s everything about producing a bond and a sort of connection in between the Attractive Character and the target audience via a traffic source we own. Email.

The Soap Opera Sequence makes up a series of e-mail sequences that assist to connect and develop an instantaneous relationship between you and the person reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for developing the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his great heart likewise shares the EXACT five email templates that have assisted him to transition into an in-demand web and an attractive character online marketer.

The Soap Opera Sequence works since it profits from offering value to your customers. This ‘worth’ paired with a tempting open storyline hooks them the moment they read your very first email and they’ll look forward to the next one.

The days of uninteresting e-mail sequences are over. Don’t just delight in daytime drama on TV, it’s time to anecdotally utilize it in your e-mail messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the trick to keeping your subscribers delighted to speak with you every day is using the Seinfeld email format.”

So what’s the Seinfeld format all about?

DotCom Secrets Seinfeld Sequence

It’s an email style that constructs excitement in your readers. It ‘d amuse them and cause them to purchase from you.

It leverages the power of storytelling. But this time, you’re being innovative in sharing your life and pertinent stories taking place with/around you– stories they can quickly get in touch with. You ought to be purposeful and strategic about it anyways.

You want to be able to lead perfect clients back to your offer. This might look easy however it’s powerful!

When you’re sending Seinfeld emails, Russell also provides good examples and written design templates to speed up the procedure.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area Three: Funnelology

In this section, the methods and strategies for constructing high-converting funnels are discussed in detail, in addition to and what you actually should do to make your funnel work.

Russell covers the basics of a funnel, phases (and sales funnel phases) and the kind of landing pages to utilize, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we found out the importance of sticking to systems that work. To put it simply, there’s no requirement to reinvent the wheel.

There’s a possibility that you’re making the above mistake if you’re a company owner and you’re struggling to break even.

This prevails with business owners who are just starting with their sales funnel. They try to re-invent the whole car. What an awful path to follow when constructing a service!

The secret here is leveraging on other people who already have an effective funnel and making your deal to their precise clients. Watch on the:

  • Demographics
  • Advertisement copy and copies
  • Traffic sources
  • Deals
  • Landing page

Understanding how to reverse all these elements to work for you is a priceless gift for your business. It’s quite easy once you comprehend how the pieces fit.

Secret # 10: Seven Phases Of A Funnel

I’m very happy that I check out DotCom Secrets a few years ago (and several times more because that first time to totally understand and execute the strategies in my own online organization.

It not only opened my eyes to funnels and how to construct them but also the 7 phases that an ideal consumer needs to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me better concerned terms with this sentence within the DotCom Secrets. It reads:

The genuine distinction in between having a 6-, seven-, or even eight-figure organization is whether you understand the phases of a funnel and can successfully generate income from the points along the line.

I was familiar with that there are levels of traffic temperature and therefore, treating them along the same funnel process is dangerous.

This secret alone is basic to producing the best kind of page, deal, and traffic that will lead to sales.

There’s likewise the pre-framing principle that you need to totally understand when producing a funnel– specifically if you want visitors and results in trust you more. Well, who doesn’t want to develop trust already?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets goes beyond the common service recommendations. It goes into the particular landing pages you can create in the 7 structure phases that we’ve discussed earlier.

You get to see the twenty-three of the most efficient building blocks for your sales funnels.

DotCom Secrets 23 building blocks of a funnel

Smart funnel hackers use these building blocks at particular times throughout these same 4 phases of the funnel:

  • Pre-frame bridge
  • Qualifying subscribers
  • Qualifying purchasers

Identifying hyper buyers for your products and services.

As soon as you’ve comprehended how this works, you can decide which you wish to begin with very first and which one to adhere to in your market.

Secret # 12: Frontend Vs. Backend Funnels

Choosing the right kind of funnels can be a battle even to the more advanced online marketers. More so, comprehend the funnels that will be served only to certified purchasers (at the backend).

DotCom Secrets Frontend Vs Backend

This mistake isn’t so apparent– but bypassing it can make a distinction in your traffic engagement and sales.

Here Russell lays out the process he follows when selecting a funnel to use on the frontend of his value ladders, the funnel he uses in the factor to consider stage (the middle), and those used for the backend deals.

Secret # 13: The Best Bait

I couldn’t contain this ‘secret’ when I first read the DotCom Secrets book.

Russell spills it all out in this area and reveals the trick that made all his books offer millions.

Simply by getting your totally free copy of DotCom Secrets and studying the funnel steps, you’ll have numerous “Aha-Moments” that will alter your service, specifically if you have a product you’re presently offering online (or even offline).

I suggest if you can buy your free copy of DotCom Secrets and study the funnel actions, you’ll understand the trick behind these records.

He stresses the power of words and how using a particular WORD can change your entire business amazingly. That single word can serve as bait.

No matter the market you operate in, what you do, what products you offer, or business design, this is the part that a few of the effective business owners would hide from you.

 

Area Four: Scripts and funnels

The first time I read DotCom Secrets, I couldn’t understand this area due to the fact that it was distinct in its way. I needed to read the book again to understand the point that Russell was making.

As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, along with the specific funnel scripts that have actually assisted him to offer millions of each of his items.

These are divided into the Frontend, Middle and Backend Funnels. Interestingly, you do not need to battle with these parts since there’s an effective suite of software you can use to automate whatever– ClickFunnels software application.

1. Frontend Funnel: Two-Step– Free Plus Shipping

Because it shows what should happen when you get your visitors onboard your sales funnel, the Frontend Funnel is crucial.

You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to develop and can benefit eCommerce entrepreneurs or marketers who have Free Plus Shipping offers.

The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product must be delivered.

On the second page (step-two) of the funnel, the visitor’s charge card info is asked for the shipping and dealing with charge. Once the visitor has successfully submitted the second page– the One-time-offer is next.

Of course, you’re not left alone as there are scripts you will utilize to make this entire 2-step totally free shipping funnel efficient. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the very same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of setting up this deal is to assist breakeven and cover the cash you invested in advertising or getting the lead.

DotCom Secrets self liquidating offer

Here, Russell Brunson shows the useful mechanics involved in this type of funnel. And he also introduced a special script called the Star, Story, Solution script which assists to nudge a cold lead towards your items.

You’ll get to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll discover how to entice visitors and let them keep spending for a longer time.

But you’re not restricted in any way– as there are many methods to utilize this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The best webinar is the best and also the very first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to use documented or live presentations to market your services or products on auto-pilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re provided with the techniques and scripts that will make the webinar really “ideal.”.

5. Middle Funnel: Invisible Perfect Webinar.

It’s not FREE!. It’s a more sophisticated webinar presentation where your objective is to get people to purchase.

You’ll likewise access the scripts for this upgraded variation of Perfect Webinar.

6. Middle Funnel: Product Launch.

You use the “Product Launch” funnel specifically for launching a brand-new product by sharing a series of videos to supply tons of worth to your visitors.

Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.

These videos will be convincing, practical, and amusing– thereby triggering visitors to do something about it. You’ll discover how to appropriately structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of selling high-ticket deals utilizing an advanced formula and scripts. This funnel is what you require to get premium clients if you’re a coach or expert.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area 5: ClickFunnels.

This last section is brief but you can find out more by reading my ClickFunnels review.

DotCom Secrets Pros and Cons.

DotCom Secrets is an excellent book if you wish to acquire insights, see examples, and read stories that will inspire you to build a successful business online or guide you in transitioning from offline to internet marketing channels.

So let’s consider the cons and pros quickly:.

Pros.

DotCom Secrets is complimentary. Get business-building knowledge without paying cash.

Enhance your company’ relevance utilizing the value ladders and sales funnel techniques and scripts.

Get tricks to ending up being a thought leader in your market.

Easy methods that will work for any organization model.

Build relationships and establish connection with your customers.

Cons.

You may require to have an existing business to take advantage of DotCom Secrets (although it can definitely benefit you if you’re simply starting out as well as long as you execute the info).

The book is ideal for companies that leverage online marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

DotCom Secrets is FREE when you get it from the main website. You just need to spend for shipping/handling– $7.95 if you’re based within the US or $14.95 for worldwide.

There you have it, the Free Plus Shipping offer we discussed earlier. As you can see, Russell is a master at executing what he teaches.

You can get the paperback format for $14.80 if you prefer to buy DotCom Secrets from Amazon. It’s your choice.

DotCom Secrets Free Book.

Thanks to Russell for providing the book free from his site (you simply spend for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a plan of actionable techniques and secrets for growing a service and starting.

You’ll come across a bunch of aha moments while going through the areas. You’re guided on how to include the idea into my own organization.

DotCom Secrets is a playbook. You might need to read it several times to get the ‘tricks’ into your head and company. You don’t have to if you have a strong IQ, which I’m sure you do!

All in all, if you’re selling service or products online, I highly advise that you get a copy of DotCom Secrets free of charge.

>>Click Here To Get Your Copy Of Dotcom Secrets<<