Blog Russell Brunson

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is a terrific book if you wish to get insights, see examples, and check out stories that will motivate you to construct an effective organization online or guide you in transitioning from offline to internet marketing channels.

Let’s consider the cons and pros rapidly:

Pros:

  • DotCom Secrets is free. Get it here.
  • You will overcome the shoulder lessons from a successful super affiliate– Russell Brunson.
  • The book is a easy and enjoyable read.
  • You will get actionable takeaways that you can use to improve your organization right away.

Cons:

  • It’s not a “how to earn money online” book per se.
  • You will require to have some knowledge of online marketing principles to completely value the book.

Dotcom Secrets is an excellent resource if you want to gain from somebody who has really made money online.

Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll leave from reading this book with actionable takeaways that you can use to improve your service immediately.

The only downside is that it’s not a “how to make money online” book per se– you will require to have some knowledge of online marketing ideas to completely value it.

Overall, Dotcom Secrets is a valuable resource for anybody looking to construct or grow an online business.

So if you’re all set to learn from among the masters of Sales Funn, be sure to take a look at this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my favorite organization books. You may have to read it multiple times to fully comprehend it. Or just make it your buddy as you go about your online way of life company adventures.

In the introduction of the book, Russell Brunson assured to keep the book evergreen for years to come. The goal is to make it appropriate to both brand-new and advanced online entrepreneurs.

How many organization books do you still discover appropriate in this ever-changing world? Even though marketing methods are continuously altering, the DotCom Secrets book is still exceptionally relevant and useful today.

What Is DotCom Secrets?

The DotCom Secrets book offers a step-by-step process for growing an effective service– whether online or offline.

DotCom Secrets Review

Despite The Fact That DotCom Secrets was first published in 2015, you’ll discover that most of the techniques that Russell talks about are still efficient today.

You’ll get a lots of actionable guidance from the book and if you have strategies to offer products online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a referral.

Dan Kennedy wrote the forward to the DotCom Secrets book. In his precise words:

” In reality, this is a proven playbook for growing your company with efficient list building and sales/conversion methods, which can be used online and offline.”

This is a transformative and effective book. DotCom Secrets by Russell Brunson is the perfect road map if you’re wanting to start an organization or scale an existing business.

Within the pages of the Dotcom Secrets book, you’ll get a comprehensive plan that guides you on the ideal foundation for your business. You’ll absolutely get arise from reading it.

To be truthful, DotCom Secrets seems like a book for constructing a sustainable online service just.

Do not be constrained by that because the actionable marketing methods work for both online and offline businesses. You’re in safe hands if you run a brick-and-mortar service and want to shift to online marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, just you can answer that question. If you want to begin or scale an organization and follow tested ‘shortcut’ that has been checked by Russell himself, you ought to check out the DotCom Secrets book.

It’s altering lives and I’ve personally discovered it incredibly important on my entrepreneurial journey (I’ve read it a number of times). I extremely advise the book.

If you ‘d rather play cool and try to figure it out by yourself, then DotCom Secrets may not deserve your read. You ought to consider another book.

Although, DotCom Secrets provides clever insights and strategies to:

Existing company owner: If you haven’t started an organization at all or have no organization idea, the book may not be relevant to you.

Item owners: If you have an existing product currently, then you can find out techniques to double and even triple your sales.

Confident online marketers: If you’re willing to take steps that might challenge your idea of organization, then you ought to use DotCom Secrets as a referral.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You wish to build a service that stands the test of time. You do not wish to fizzle out because you do not have the skillset, tools, and tricks that have actually been evaluated and shown to produce great results.

So whether you’re a beginner who’s simply starting or you’re an expert, DotCom Secrets will stroll you through the procedure of starting and growing a profitable company.

If you currently have a business, use the tricks in the book to scale to astounding levels? Aside from generating income, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a trusted and effective book that provides specific, actionable directions on what you should do to fail-proof your company, how to bring in customers, and the tricks to considerably enhance your sales.

You’re still not limited at all if you fail to read DotCom Secrets. The only challenge, however, is that you’ll miss the chance to quickly grow your existing organization or grow in a competitive industry.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some distinctions between Expert Secrets Both books pertain to, way of life entrepreneurs, entrepreneur and online marketers– since they match each other and offer starting and growing a successful business.

Specialist Secrets vs DotCom Secrets.

DotCom Secrets describes a detailed process to successfully structure your organization. You get to find out how to provide your message and interact value in such a way that makes individuals wish to pay you.

Expert Secrets offers actionable examples, illustrations, and stories that assist you find your voice, construct a devoted fan base and get paid to share messages that will alter somebody else’s life.

Both books are advised to company owner who want to end up being more effective in their markets. Business owners who are constructed to see chances in competitors instead of discomfort.

And lastly in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream consumers (aka getting lots of traffic as the title of the book recommends).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is organized into 5 areas much like Expert Secrets that details the basic marketing processes and how to implement them.

Section One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell began the first section of DotCom Secrets with “Ladders and Funnels.” He also exposes five (5) marketing tricks. Let’s go over them:

Secret # 1: The Secret Formula

First, you need to have a complete understanding of where you desire your business. How does this understanding assist your consumers and clients?

This will assist you to serve them much better– instead of searching for out their pain points, how desperate they need options, and what they’re willing to pay.

In the secret formula, four basic concerns were outlined in a step-by-step order inside the DotCom Secrets book:

Who are your dream customers?

How do you find them?

How do you attract them without being pushy?

What advantage will they obtain from your organization?

You’ll discover answers to these concerns and more in the first trick.

Secret #2: The Value Ladder

When it comes to constructing a sustainable company, value is key. If there’s no worth, clients and clients will leave.

That’s why Russell invested a ton of time to dissect the steps that you need to follow to browse your dream consumer from taking the “bait” (beginning point of your ladder) to where they wish to be.

DotCom Secrets Value Ladder

This secret is described as “taking them through your value ladder.”

When you effectively structure the value ladder, you’ll not only make more money, you’ll likewise offer your clients with a more personalized solution. They’ll enjoy you for this.

Secret # 3: From A Ladder To A Funnel

This secret is where the magic takes place. It’s like an epiphany that changes everything you currently know about growing a successful business. You’ll get going with developing out your own sales funnel and the psychology behind a successful funnel.

It goes beyond the product you’re offering or how they’re priced. There’s a lot more …

You need to have a complete value ladder in place. It’s like your infallible system for making sales on autopilot. You may not have the ability to construct a high-converting sales funnel if you don’t have an effective value adder drawn up.

The sales funnel is necessary and has changed the way entrepreneurs and organizations approach sales online.

It works due to the fact that it takes into consideration the customers’ behaviors– and moves them through the various actions of your value ladder until they’re ready to acquire your item– voluntarily.

Secret # 4: How To Find Your Dream Customers

You have a target market. You might not know how to recognize or serve them. That’s why knowing how to specify your target audience is very important.

This secret describes where your target market (i.e., customers who are ready to buy your item) are investing the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be armed with the techniques that work to get a consumer to leave whatever they’re doing and have a look at your page.

Every online business owner needs to discover and master these techniques. Russell makes it simple in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Generating traffic to a landing page or site is a constant struggle for the majority of people. It’s probably the most overwhelming aspect of running a successful online organization.

Do you really understand how traffic works in the internet marketing space? Russell has the answers if you aren’t positive in your traffic generation proficiency.

He reveals you the best type of traffic that you should take notice of and how it can transform your company. The type of traffic includes:

  • Traffic we control
  • The traffic we do not control
  • Traffic we own

Section Two: Your Communication Funnel

In this area, Russell digs deeper into the procedures involved in constructing an audience by leveraging advanced personal branding strategies, the tricks to interacting well with your audience that will cause a sale.

Make sure you don’t avoid this section while checking out DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to constructing a attractive and positive character.

Why do you think men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have enormous fans?

As a business owner, you can’t fail when you lastly establish an appealing character. When you’re effective at it, it suggests you can include more certified customers to your e-mail list and launch a successful product that individuals are willing and all set to purchase immediately.

In developing that appealing character, Russell Brunson specifies the 3 components you must keep in check, which is split into 3 (3) categories:

  • The Elements
  • The Identity
  • Storylines

DotCom Secrets reveals you how to create an appealing character using these parts and their elements, and recognize the best method to interact your fascinating stories that will get the sales being available in.

Secret # 7: The Soap Opera Sequence

This “secret” originates from the previous part of Dotcom Secrets. It’s everything about developing a bond and a sort of connection between the Attractive Character and the target market through a traffic source we own. Email.

The Soap Opera Sequence makes up a series of e-mail sequences that help to link and establish an instant relationship in between you and the individual reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for developing the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his excellent heart likewise shares the EXACT five email templates that have assisted him to transition into an Attractive Character and a desired web online marketer.

Due to the fact that it capitalizes on giving value to your subscribers, the Soap Opera Sequence works. This ‘worth’ coupled with an irresistible open story hooks them the moment they read your first e-mail and they’ll look forward to the next one.

The days of uninteresting email sequences are over. Don’t just delight in daytime soap on TV, it’s time to anecdotally use it in your e-mail messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the trick to keeping your subscribers happy to speak with you every day is utilizing the Seinfeld email format.”

So what’s the Seinfeld format everything about?

DotCom Secrets Seinfeld Sequence

It’s an e-mail style that constructs excitement in your readers. It ‘d entertain them and cause them to purchase from you.

It leverages the power of storytelling. This time, you’re being creative in sharing your life and appropriate stories happening with/around you– stories they can quickly connect with. You need to be strategic and purposeful about it anyways.

You want to be able to lead perfect consumers back to your offer. This might look easy however it’s powerful however!

Russell likewise offers good examples and composed templates to speed up the process when you’re sending Seinfeld e-mails.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section Three: Funnelology

In this area, the techniques and techniques for developing high-converting funnels are discussed in detail, in addition to and what you truly should do to make your funnel work.

Russell covers the principles of a funnel, phases (and sales funnel stages) and the type of landing pages to utilize, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we learned the importance of staying with systems that work. To put it simply, there’s no need to reinvent the wheel.

There’s a chance that you’re making the above error if you’re a service owner and you’re struggling to break even.

This prevails with business owners who are just beginning with their sales funnel. They try to re-invent the whole vehicle. When building a company, what a horrible course to follow!

The trick here is leveraging on other people who currently have an effective funnel and making your deal to their exact consumers. Keep an eye on the:

  • Demographics
  • Advertisement copy and copies
  • Traffic sources
  • Deals
  • Landing page

Understanding how to reverse all these aspects to work for you is an invaluable gift for your company. It’s quite simple once you comprehend how the pieces fit.

Secret # 10: Seven Phases Of A Funnel

I’m extremely pleased that I read DotCom Secrets a couple of years ago (and numerous times more because that first time to completely comprehend and execute the methods in my own online service.

It not only opened my eyes to funnels and how to develop them but likewise the 7 stages that an ideal client needs to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me much better pertained to terms with this sentence within the DotCom Secrets. It reads:

The genuine difference between having a 6-, 7-, and even eight-figure company is whether you understand the stages of a funnel and can successfully monetize the points along the line.

I learnt more about that there are levels of traffic temperature and for that reason, treating them along the very same funnel procedure threatens.

This secret alone is basic to producing the best type of page, deal, and traffic that will result in sales.

There’s also the pre-framing concept that you require to fully understand when developing a funnel– especially if you want visitors and leads to trust you more. Well, who doesn’t wish to develop trust already?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets goes beyond the common service advice. It goes into the particular landing pages you can produce in the 7 building stages that we’ve talked about earlier.

You get to see the twenty-three of the most efficient building blocks for your sales funnels.

DotCom Secrets 23 building blocks of a funnel

Smart funnel hackers use these foundation at particular times during these very same four stages of the funnel:

  • Pre-frame bridge
  • Qualifying customers
  • Qualifying purchasers

Recognizing hyperactive buyers for your product or services.

You can choose which you desire to start with first and which one to stick to in your market once you’ve comprehended how this works.

Secret # 12: Frontend Vs. Backend Funnels

Selecting the best type of funnels can be a battle even to the more advanced online marketers. More so, understand the funnels that will be served only to certified purchasers (at the backend).

DotCom Secrets Frontend Vs Backend

This error isn’t so apparent– but bypassing it can make a difference in your traffic engagement and sales.

Here Russell details the procedure he follows when selecting a funnel to use on the frontend of his value ladders, the funnel he uses in the factor to consider phase (the middle), and those utilized for the backend offers.

Secret # 13: The Best Bait

I could not contain this ‘secret’ when I initially checked out the DotCom Secrets book.

Russell spills all of it out in this area and reveals the secret that made all his books sell millions.

Just by grabbing your totally free copy of DotCom Secrets and studying the funnel actions, you’ll have a number of “Aha-Moments” that will change your business, especially if you have a product you’re currently selling online (and even offline).

I imply if you can order your complimentary copy of DotCom Secrets and study the funnel steps, you’ll comprehend the secret behind these records.

He stresses the power of words and how utilizing a specific WORD can change your whole business magically. That single word can function as bait.

No matter the industry you operate in, what you do, what products you offer, or the business design, this is the part that a few of the successful business owners would conceal from you.

 

Section Four: Funnels And Scripts

The first time I read DotCom Secrets, I could not comprehend this section due to the fact that it was special in its way. I needed to check out the book once again to comprehend the point that Russell was making.

As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, in addition to the exact funnel scripts that have actually assisted him to offer millions of each of his products.

These are split into the Frontend, Middle and Backend Funnels. Interestingly, you do not need to deal with these parts since there’s an effective suite of software application you can use to automate everything– ClickFunnels software application.

1. Frontend Funnel: Two-Step– Free Plus Shipping

The Frontend Funnel is necessary because it reveals what ought to take place once you get your visitors onboard your sales funnel.

You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to develop and can benefit eCommerce entrepreneurs or online marketers who have Shipping plus free deals.

The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product should be delivered.

On the 2nd page (step-two) of the funnel, the visitor’s credit card info is asked for the shipping and handling charge. Once the visitor has successfully submitted the second page– the One-time-offer is next.

Of course, you’re not left alone as there are scripts you will utilize to make this entire 2-step free shipping funnel reliable. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the exact same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of setting up this offer is to assist breakeven and cover the money you spent on marketing or getting the lead.

DotCom Secrets self liquidating deal

Here, Russell Brunson reveals the useful mechanics involved in this type of funnel. And he likewise introduced a special script called the Star, Story, Solution script which assists to push a cold lead towards your items.

You’ll gain access to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll discover how to lure visitors and let them keep spending for a longer time.

You’re not limited in any way– as there are numerous methods to utilize this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The perfect webinar is the ideal and likewise the first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to utilize recorded or live discussions to market your product and services on autopilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re supplied with the strategies and scripts that will make the webinar really “best.”.

5. Middle Funnel: Invisible Perfect Webinar.

Unlike the Perfect Webinar, this one is a bit various. It’s not FREE!. It’s a more advanced webinar presentation where your goal is to get individuals to purchase. However it’s “undetectable”– which suggests there’s no aggressive or deceptiveness involved.

You’ll likewise access the scripts for this updated variation of Perfect Webinar.

6. Middle Funnel: Product Launch.

You utilize the “Product Launch” funnel particularly for introducing a brand-new item by sharing a series of videos to offer tons of value to your visitors.

Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them use it.

These videos will be persuasive, valuable, and amusing– thereby causing visitors to do something about it. You’ll find how to appropriately structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of selling high-ticket offers utilizing an innovative formula and scripts. If you’re a coach or consultant, this funnel is what you need to obtain premium clients.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section 5: ClickFunnels.

This last section is short but you can find out more by reading my ClickFunnels review.

DotCom Secrets Pros and Cons.

DotCom Secrets is a terrific book if you wish to get insights, see examples, and check out stories that will inspire you to develop a successful service online or guide you in transitioning from offline to online marketing channels.

Let’s consider the cons and pros rapidly:.

Pros.

DotCom Secrets is totally free. Get business-building knowledge without paying money.

Enhance your business’ relevance using the worth ladders and sales funnel strategies and scripts.

Get tricks to becoming a thought leader in your market.

Simple strategies that will work for any company model.

Establish and construct relationships relationship with your customers.

Cons.

You might need to have an existing business to gain from DotCom Secrets (although it can definitely benefit you if you’re simply starting along with long as you carry out the information).

The book is perfect for services that leverage online marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

When you get it from the official website, DotCom Secrets is FREE. If you’re based within the United States or $14.95 for international, you just have to pay for shipping/handling– $7.95.

There you have it, the Free Plus Shipping deal we discussed earlier. As you can see, Russell is a master at implementing what he teaches.

You can get the paperback format for $14.80 if you prefer to purchase DotCom Secrets from Amazon. It’s your choice.

DotCom Secrets Free Book.

Thanks to Russell for offering the book free from his site (you simply spend for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a plan of actionable methods and tricks for growing an organization and beginning.

You’ll encounter a lot of aha minutes while going through the sections. You’re directed on how to incorporate the idea into my own business.

DotCom Secrets is a playbook. You might have to read it several times to get the ‘secrets’ into your head and organization. However you don’t need to if you have a strong IQ, which I’m sure you do!

All in all, if you’re offering services or products online, I highly recommend that you get a copy of DotCom Secrets totally free.

>>Click Here To Get Your Copy Of Dotcom Secrets<<