[Music] Hey everyone welcome back to the atari Haka podcast More and more people have been watching This podcast on youtube And so we decided to talk a little bit About youtube it’s been about a year That we have been Active there and we have mostly been Posting the podcast but we’ve also done Some other videos if you followed us There Uh and i’ve been geeking this out quite A lot like in terms of like Making a strategy etc you haven’t seen Everything but i’ve been really quite Into it And i wanted to talk about this against Blogging and like how it fits together And how these two models can maybe help Each other and so on Uh and maybe like which one you should Do in 2021 is it still was blogging and Everyone’s talking about youtube’s but Not many people are talking about Blogging on like mainstream media etc And of course i have the best guess for Me to help me with that today and that Is mark how’s it going mark It’s going good i got some star wars Socks for christmas i don’t know if you Can see Um uh but i want to ask you a question Um
So first of all did you know that in Surveys among high school students Becoming a youtuber is now the number One desired Profession uh so most kids want to Become youtubers more Than football players or astronauts or Whatever else These days so gail do you want to become A youtuber Um i think people don’t understand what It really means to be a youtuber It’s like a lot of time spent on the Editing videos etc like it sounds fun to Like Stay in front of the camera and record Stuff but like before we jump on the Camera now I spent like an hour uh plus researching Some stuff and just like Taking notes and not talking to anyone And then We’re not doing this anymore but the First few podcasts we did for example i Was editing them and it takes a long Time It took me like three four hours usually Uh just to figure out what we wanted to Do with it etc and i’m sure Uh maxim who is doing it for us is Spending at least this much time when he Edits it especially because we have more And more effects et cetera these days Um so uh i think i think it’s kind of
Like everything right people imagine They want to be a footballer but they Don’t understand what like six hours of Training a day plus like Uh all the diet that you can eat the Stuff you want etc and So on that it would take uh the same as Like being an actor sounds great but Learning like thousands of lines and Having to change your your appearance And body et cetera for Role etcetera is extremely difficult and So on i think it’s kind of the same Thing Um so it’s like it it sounds good It’s like i think what people want is Watch youtube But not not do content you know because Actually doing content is an actual job Um So yeah i think uh i think that’s how i Would take it and i think They just don’t know what they’re Talking about that would be my take but That’s what an Old idi an old uh stubborn person would Say as well so you know who knows maybe I’m leaning towards that side now uh Yeah Does that answer satisfy you It does yes extremely exciting i’m Extremely satisfied with that answer I’m happy about that Let’s let’s jump into the actual podcast
Right so um i think Before you know it’s like when i was Doing philosophy essays In france because we actually have Philosophy classes in high school The first thing you had to do at the Beginning of every essay is define the Terms of the question so you’d have a Question Um for example like i had a question Once in the physical essay which Was what is art um and My my final exam question was is Happiness preferable to knowledge Which is another very interesting Question um but before you actually jump Into actually The interesting debates etc what you do Is you define the term in this case what Was it happiness what is knowledge but In this case What is blogging and what is youtube and How do we define each of these things so I’ll let you do that because i think You’re better than me at that when we Talk about blogging In this context we’re talking about Building a website Creating content targeted at specific Keywords so we have our seo in mind here We talk about doing seo On-page seo link building that kind of Thing And we’re trying to rank for specific we
Rank these articles we create for Specific keywords So that we get organic traffic from Google that’s a little different to Sometimes you hear this notion of Blogging which is more like oh let’s Just talk about what i’m feeling today And News that comes up and get click bait Shares It’s more like an seo focused blogging That we’re talking about Uh in in this episode at least so that’s That that’s what we mean by blogging And what we mean by youtube is well Basically running the Youtube treadmill the hamster wheel so Creating a youtube channel Creating content for that channel Filming videos editing the videos Building an audience on that channel Making sure that your video or making Videos that Get likes responding to the engagement Mechanisms on youtube So that you can get more subs grow your Channel that kind of thing Yeah i mean we’ll talk about that but i Think there’s there’s two ways of Doing youtube right there’s that way There’s basically the engagement path And there’s the seo path right because Youtube is basically both a Search engine and a social network it’s
A search engine powered by social Network metrics Um so there is some people that don’t Run a thread mail when they do youtube Because they focus on yes It’s a treadmill treadmill that’s right Okay see i can do philosophy but i can’t Say treadmill so this is here you go Um so if you if you’re focusing on the Seo side of things then there’s less Pressure on um Unlike being regularly creating content Etc obviously You will lose a bit on that it’s like You It’s like if you have people that Subscribe to you but then they don’t Click on your videos for You know a month or two or something Like that then the chances of your next Video showing up to them in the um You know in the homepage or on those uh Recommended videos Or even just receiving an email Notification is is Lower and lower as time passes there’s a Decay effect right um so you you lose Some benefits of that seo because you Rank for these keywords People subscribe hopefully if your Content is good enough and if you’re Ranking People like the content because if you Have poor metrics you just end up losing
Your rankings People like it they subscribe and if you Don’t produce enough videos you lose a Bit of that But it’s a lot less than like the Youtubers That these high school students are Following Which are much more like engagement Based uh only and they rely Mostly on the social side of youtube Which is like recommended videos et Cetera and like You know they follow one and then the Other guy the other youtuber that does The same thing gets recommended and People find him and click and subscribe And these guys you need to because you Don’t get that kind of like ongoing Traffic that you get from seo the same When you get uh when you do a blog Um they need to pump the engagement like Crazy which is people watching Uh people liking people commenting People subscribing clicking a Notification bell And watch time etc etc so there’s two Ways of doing youtube and i think it’s Important to say to Say that because i think the seo side of Youtube is very close to blogging these Days Whereas i’m not sure because i think you Need
Extreme engagement metrics whichever one Of those two youtube avenues you’re You’re You’re going i don’t think you can just Create content without With like keyword targeted youtube Content you need engagement Factoring factoring in engagement Metrics so Whether you like it or not you’re on That treadmill A little bit um a little bit but like Like i’ll give you an example for Example like the Link whisper review i did right i did it Was one of my like test videos that was Not a podcast this year Um i did when i was traveling as well so That was difficult Um but like this is i think this ranks Number one obviously i say that and then Like two days later it just Jumps down if you search link with per Review uh we jump to number one Despite the fact that some people have Done reviews after me I also definitely wasn’t the first i did Quite late compared to other people but Like Because of engagement metrics uh and the The the pump of Traffic that we’ve been able to push the Video we Jump to number one quite quickly like
Let’s say a week or two or something And we haven’t moved for example and the Thing is like i don’t need to do any Work here like Someone like because i because as long As my video Generates the same level of engagement As it has at the beginning And the other new videos don’t overtake It then it’s fine the only risk for me Is like link whisper updates completely To a new interface People see that when they watch the Video and like oh this is all cheat they Click back Quicker my watch time reduces and then i Lose my rankings you know Um so but like there’s a degree of Passivity Here that i well i don’t really need to Put any work now that i’m here you know True but to to get to that you had to Play the Engagement game on youtube it’s the the Engagement pump at the beginning if i Remember correctly we sent that That link out you know that video out to Our entire list it’s embedded in a Review on our Our site and we we gave it a big push When When exactly but you can see how you how The initial push pays dividends And has like a very long lingering
Effect and that’s quite the interesting Part of youtube is like Provided you can do your launch properly And you really need to treat videos like You’re launching them um Then you are able to get really Long-term benefits provided nobody comes And challenges you on that one keyword You pick so Obviously the more competitive stuff Like let’s say we went for best hosting For example Um you know there’s way way more videos And way more people who know what They’re doing on these kind of keyboards Um then it’s like it would have been Challenged at this point if we did Nothing to Keep pumping it and keep ranking so it’s Very very similar to google right it’s Like if you pick a low competition Keyword You can rank this pretty easily and There’s not much work left To maintain your rankings whereas if you Go for a competitive keyword you need to Kind of like put the work Uh ongoing so that’s why i like to Compare the seo side of youtube a little Bit to blogging And then there’s the social engagement Side as well and Usually the best strategy is to play a Bit on both sides you know it’s like
Because the engage You can use the social side to then rank For keywords and Just kind of that like uh passive Traffic that you can grow over time So anyway uh anything else i’m like Defining the models how would are we Done with defining it yeah then we can Move on yeah Yeah exactly i think again we went way Too far so let’s jump on the next part Which is going to be getting started so I’ve cut the podcast in several sections Like getting started getting traffic Making money like all the main things That matter for these models and at the End we’re gonna talk about how they work Together um so getting started on the Blog I think the the number one thing that Stops people With blogging is actually that it costs Some money so it’s not very difficult Technically anymore But it’s scary like people have had over Html is very often and They think it’s coding and they’re Scared of it um And on top of that you don’t need a web Designer or a web developer to create a Website In 2021 and you haven’t for Gosh at least like two years yeah but Like in the last two years it’s really
Accelerated with the team builders etc Like you can really just Click click and edit any part of WordPress with the right tools But it costs money um like you need to Pay for hosting if you want this click And edit simplicity you need to Pay for a page builder or a theme that Does that usually so it’s going to cost You you know like Let’s say the hosting costs you 100 Euros for one year because they Rarely sell for less and then the theme Whatever you know it’s gonna cost you Between 20 and And 60 dollars for one year license for One site let’s say Depending on what you use um so it’s Like already like 150 bucks or something 160 bucks you need to spend It stops a lot of people right um yeah And um It’s it still takes so much to put it Together it’s not so simple that There is pre-made templates etc but it’s Not exactly what you want and then as Soon as you change something on the Template it doesn’t really look right Anymore and you need to fix that you Don’t know really And just web design and i think it’s Also because A website is a blank canvas and you can Do anything you want in it
Naturally naturally you’re going to Think oh actually i want to move that Heading over here or put a button here How do i do that and do i need to Customize it and install plugins and all This stuff where’s youtube It’s like well you can put your cover Image here and it has to be this size And that’s about it Yeah it’s small it’s more complicated to Build a website than to post a youtube Video i think And i think it’s uh i think it scares People and i think And and we’ll talk about that i guess Let’s talk about that in next section it Makes more sense So yeah overall starting a blog is more Difficult it’s more barrier two entries Than there is Youtube you can just even film videos With your phone i mean like i have like This uh new iphone one like it’s really Good the Videos now it feels like hdr videos and Everything like It’s pretty amazing uh and it’s good Enough to get started it’s like If you become if you do this on a Professional level you probably would Want to have a camera eventually We had some people asking on hp they Could just like build a big channel with A
With a phone and no i don’t think so um I mean you you can um there’s that um Gamer uh what’s his name uh syndicate Something Uh he plays like call of duty he made Like a a vlog I forget what it’s called but he’s in The uk and he only films on his His iphone he has like 10 million Subscribers or something so it’s like All the videos no no just on his vlog Has 10 million subscribers okay which is Pretty significant I think that’s the exception more than The rule it’s definitely possible to get Started what i would say is like Focus on the audio to begin with because That’s normally the thing that’s the Most when you’re using Like a phone or whatever yeah like echo Echo like Why do i have all these like sound Proofing things behind me is because Uh there was a cleanest room i have like High ceilings And uh and that’s messy like people People your time on your watch time will Decrease massively if your sound is Whereas you know it’s like we when we do Like guest interviews we’re Using like zoom etc the video quality Just as much much more as i Would be in this episode for example and Yeah it doesn’t like reduce watch time
That much i mean like During the lockdowns like even like late Night shows In the u.s on national tv were done on Zuma this at some point with like Interviews and stuff so it’s not That big of an issue as long as it Sounds good but overall youtube is much Easier To get started just in terms of setup There’s pretty much nothing to buy Provided you have a phone Whereas i would say yeah there’s a There’s 150 euros Uh buy a two entry to starting a new Site if you put like a hosting and let’s Say a page builder Um so that’s that’s basically getting Started anything else on this section How can we jump on the traffic let’s Move on Do the traffic for the blog and i’ll do The traffic for youtube So getting traffic to a blog in this Sense Uh using the kind of seo strategy You start off with your keyword research Um you need to Spend some time and money uh figuring Out Which keywords you wanna you wanna go For you need to Learn some seo skills you need to be Able to analysis
Analyze what you can conceivably Reach and what you can compete in which If you’ve never done it before is very Very difficult Then after you’ve identified what those Keywords are you need to Produce content for it which is some People find that very easy But more and more these days Google is giving us a very specific idea Of what it Means like the search intel if you Google best vacuum cleaners Then you’ll get 10 results which are Very very similar Probably most compare and recommend the Same Products are structured more or less the Same They’ll be review mini reviews of a Bunch of different products a little Guide to tell you how to buy Or how to choose a good vacuum cleaner And there’ll be a conclusion at the end And Maybe a table at the top with the best Recommended one more and more Uh there’s this like convergence of how Content is is made So you have to be able to play that game In order to be Part of those those results at least for Competitive keywords like Like that and it’s a grind like you have
To do this many times you build 50 maybe 100 articles on uh On a site uh initially when you when You’re sort of like in that early Early stage uh and you’re investing all This time and Money and getting it’s not like youtube Where you can get like a trickle of Visitors and some comments you can Literally have no visitors or you know Five visitors a day in like Month four or something it’s really it’s It’s tough Uh beyond that you then have to optimize All that content you need to use Maybe a tool like server seo or even Just do basic on-page Seo technical talking about this talking About these days and appsumo right now Running for market muse On appsumo so if you’re on a tool that Does that and you want to pay once and Not pay a subscription go check it out Uh so yeah there’s the whole seo play With on page And then last time you get into link Building we did a podcast about that Uh last week two weeks ago i forget what It was so go check that out if you want To learn how to do link Building but it’s it’s hard it takes Time It’s a grind but it’s also really Important to get
Traffic so you need to do all these Different things which you can’t just Bang it out in a couple days or whatever This is a consistent play that you have To do over and over again Over one year maybe even more than a Year Until you you start getting traffic and In that way yeah i think you know the Real thing The thing that has changed with seo is This search intense stuff right It’s like google just tells you this is What i want like someone do the best Article you can and i’ll put you number One Provided your matrix match you know um And you There was a time when um you could just Be original and create really cool Content that would Then do these kind of like engagements So you would both be able to Engage the following and create content That ranks well in google Because you would engage people then People will share it on social then People would link to you And just because of the sheer power of Link metrics provided you do some promo As well it’s not just magical links Happening you could do well in seo By being original having an interesting Take on the topic etc and
And be this kind of like content creator Stuff that like people Kind of like envision when they get on The internet and the idea of blogging Originally was that was like to Essentially provide a unique take on Things and create something unique It’s really not how it works anymore This is dead um Now google knows what they want and they Want utility content they want content That will match your query and people Will google that query and that page Will just serve exactly what people are Looking for And and google is a utility right it’s It’s like electricity or Or water or something like that it’s Just like a utility for knowledge You search it the page shows up from the Website in exchange google sends you That traffic you’re free to monetize it The way you want Provided the page gives exactly what the Google searcher wants Um and so that’s where uh getting Traffic on youtube gets a little bit Different because As we said it’s a search engine so There’s still that level of uh intent Etc And when you do your research on youtube You look at like how long the videos are You look at
What people talk about et cetera et Cetera but You can do well still with that kind of Like interesting take or different Approach to doing things For example my linquist per review Because i mentioned that video earlier Was very very different from The reviews out there but because it was Different because i was able to not just Say this is great go buy it click on my Link and i was actually able to give it Some criticism And actually spencer took a lot of it And pretty much Added everything i mentioned in that Review um People loved it and like like really Excited comments like there’s a guy that Said oh it’s the best review i’ve seen i Wish all the product reviews were done Like this that that etc And that level of engagement then Youtube was like oh people love these And just went straight up number one for Linguist power review right it’s not a Very competitive keyword i’m not Bragging about this i’m just It’s a good example to show how it works Um so That’s the thing it’s like youtube now If you have a strong personality If you want to take an interesting take On things if you want to disrupt ideas
If you want to do if you want to be that Content creator that people fantasize Uh like what content creation would be Then then you choose your platform if You are Someone that enjoys you know the details And Like doing excellent execution on things Regardless of what it is but rather just Enjoys the craft of putting something Together then Then that’s where seo and blogging kind Of comes together Where you can as i made that uh i made That um Comparison in another podcast and you Liked it i said like it’s like theater You know you have the same text And you just have different actors and Then like depending on the actors like You know some people Some actors are some actors are Great and it changes completely it’s Basically what seo is at this point it’s Like you already Google’s giving you the text they don’t Give you the text they give you you know They give you what you need to say and Then you just need to Say in the best way possible with the Best production value and that’s how you Are successful so that’s kind of like The big difference When it comes to getting traffic um
Obviously i’m not talking about link Building here because We have a whole podcast so yeah we put The card up there if you want to check That out Um but yeah that so i think that’s when For me it’s the fundamental difference When it comes to picking Which one you want to make your main way Of creating content and The thing is like you can always make One The support of the other so we’re gonna Go that At the end of the podcast but i think it Makes sense to start mentioning it now Is that in the end the answer is gonna Be you probably should do both um But the thing is you’ve got to pick a Major And uh a minor channel right so you You’d be like Is youtube my major i make youtube Videos and i make blog posts from it Or do i make blog posts and i make Youtube videos from it right and then You One becomes your support channel i Personally think that artoria hacker is Gonna lean more towards actually making Youtube videos with High quality blog posts that um that Become like the support or something But it’s it you will be able to do both
But you you will need to like Let’s say your youtube is your major and Then blog posts are your minor Then you will write the support blog Post in a way that kind of like takes What you said on youtube with that crazy Your ideas et cetera Personality and you tone it down and you Go back and match the search format Google is Expecting from that while kind of like Communicating similar ideas Whereas if you do blog major And then youtube miner then you’ll just Write the perfect blog post for seo but Then what you’ll do after Is you will make kind of a neutral tone Video but you will be Able to target it for like uh exact Keywords on youtube and then you you Play more Of the the seo youtube or as the other One will play more of the Engagement youtube and then play the seo On the blog So it’s quite interesting to think about It that way uh i went way overboard on That part but whatever Um do you wanna take the next part yeah So the next one’s really about Competition uh and and i guess like the Difficulty Of of being successful in any particular Space
I think with blogging like seo Focused blogging these days we’re for Sure Seeing verticals niches spaces which are Getting Like really really competitive like a Lot of people competing over the big Money Keywords which makes sense you know it’s A It’s a market at the end of the day um But i’d also say that there are just as Many spaces to like Break in which have really low Low to medium competition that with You’re still going to need a bit of grit And drive to To break through but you it’s very much Achievable I feel like with youtube and i’m not a Youtuber so let me preface that despite This going out On youtube are we youtubers i would i we Won’t call ourselves But no it’s like youtuber is like like It’s like the The three four videos that i did last Year like this this if i did More of that then i would say yes but so Far no yeah So whereas on youtube The to break through Requires you to grab attention and to be To be different and to stand out now
Often that is done through a good idea For a video a type of video unique angle Something about your Your personality either way you have to Have that kind of X factor or you have to just be really Good at creating content at creating Videos now you could argue you need to Be really good at creating Web content um like uh articles blog Posts For blogging but i would say that’s much Easier than To be really good at creating videos Because the video production skill set That you need especially when it comes To like lighting Audio editing especially it’s technical It’s more time done it’s more technical It’s more of an Art and it’s more of an art form that Takes a not everybody A lot of people have never done it Before whereas everybody has written Stuff Um i mean everyone who’s gone to school Has written stuff before so you kind of You’re already wet your feet with with That To to an extent um So yeah yeah i think uh i i agree i Think it’s like i mean I disagree on the fact that using the Youtube is harder than
Than seo i think um i would have an Easier time for example getting Into let’s say the financial niche or Even the hosting issue like let’s keep These like really Um difficult niches it’ll be easier for Me to get down youtube and actually Do a splash and like grow fast versus Uh try to go for the seo keywords for Example so I would say for like tough niches Youtube is still Much less competitive because it’s Harder to create the content right and Because An accessing as well it’s like um Because google’s transition to utility Content It’s not too hard for big corporations Big news Type website etc to figure that out to Figure out that utility content But it’s much harder for them to figure Out personality Doing something engaging etc and what it Does Is that small creators can come in and Leapfrog These big corporations no matter how Money how much money they have Because you’re able to create something Much cooler than they are And and it’s an opportunity for Competitive niches in my opinion
Uh especially high paying competitive Niches like for affiliate etc I think it’s it’s quite good for that But the problem is because is that Youtube is also Smaller than google by a lot Of them and so what that means is that Some small issues that may be viable on Google Are just not viable on youtube there’s Just not enough volume there’s not Enough people etc So you need to be a bit careful i think It’s easier to go into more competitive Niches But then there’s a lot also a lot less Small niches that are viable So your selection is a little bit Different here But like i i like i mean i’m thinking Like i i’m gonna give that example again But like uh mkbhd versus the verge right So mkbhd single like you know one guy That Just created youtube videos but got Really obsessed with making them amazing Doesn’t have any cooperation behind Doesn’t have anything now he’s doing Interviews with mark zuckerberg bill Gates Uh elon musk etc and at the same time Has the most views on all the reviews For the new phones etc etc And then you have something like the
Verge which is like a massive publishing Conglomerate Um that is trying to compete with that Guy and barely keeps up Even though they have way more money way More people way more everything Uh with what he is doing so that gives You an idea That of the kind of like competitive Niches that you can jump in as a single Creator you know I think i think in a way they they say So like people follow people not Not corporations so corporations have Often struggled uh on platforms like Youtube which is very much You following the person and their Personality tone of voice the way they Act and behave on on cameras very Important to the interaction whereas A blog a word is a word No matter which blog it’s on okay you Can make an argument about font and Things like that but it’s much more Um there’s this connection there’s less Signals you give less signals right Because when you talk you say words but You do a million other things too right Um yeah the the bandwidth of the Communication is much narrower On a a blog so On on youtube channels you are still Competing but you’re competing not Just for what you’re saying but for how
You’re saying it and how you make people Feel with the interaction and you’re Smiling and Whatever else goes goes into it um so Someone like Mk mkbhd is that yeah i don’t watch this Channel Um so someone like that would have Be doing many of those things very very Well um and If you don’t possess those or you’re not Able to find that rhythm Then you’re gonna not you will not be Able to compete on that level Whereas if you don’t have that x factor You still stand a chance with uh with Your blog blog content Yeah so it’s like it’s a it’s a boon and A curse depending on like your Personality and all that stuff etc I’m going to give you another channel That people can go check that visage Has this absolutely crazy x factor and That’s amazing It’s called mark robber i don’t know if You know him um So he’s an ex nasa uh And apple engineer and he just became a Youtuber doing like experiments for kids Pretty much like teaching science to Keys or something but it’s like Actually really cool and entertaining And he does like all these crazy Experiments and
Things like that and it’s really fun and If you want to see someone that has like This crazy x-factor And understands the youtube algorithm Like nobody else Mark robert is a really good example of That as well so i would recommend people Go and check that out Um let’s talk about monetization Um and that’s where that’s what blogging Is going to destroy youtube so it’s like I feel like Um when it comes to like getting traffic Um And i will talk about this a little bit Later it’s much easier to get traffic on Youtube after a certain point Um but the problem is like when you have Your own site you can put your own call To actions you’re not limited by the Platform’s Format like when you’re on youtube it’s Just a giant youtube video And then actually other people’s ads Around your video you know uh it’s not Your ads it’s not your call to actions And then the only call to actions you Can put is like the cards Um the you can put a link at the end as A You know as a call to action at the end For the last 15 or 20 seconds of the Video and the description and the pin Comment
That’s basically like the areas where You can send people to other places and Try to promote stuff etc um it’s a bit Cheap to be honest like Compared to like a pop-up on a website For example Or compared to like let’s say you have Like a white Blog post white background and you make Like a red box with a call to action in The middle of the content something like The amount of people are going to click On this the in the level of interest et Cetera is going to be much higher On your own site so you can afford to Have less traffic to your site And probably make the same or more money You need like way more views on youtube Than you get visits on your site to make About the same money so it’s quite Interesting That um in this part i actually believe Blogs and sites are still doing good and That’s why obviously we’re still doing Sites etc we’re not just Like building youtube channels you know We could we could have devoted to that But we’re not doing that For that reason because monetization is Just much better um and You own it as well right it’s like it’s Not like it’s like okay google can cut The traffic to your site but like let’s Say you have an email list
Uh usually google doesn’t get the Traffic to your site without giving you A chance to get it back or something but Youtube channels do get banned forever It happens and it’s like okay goodbye You lost everything you start over With the google penalty copyright Strikes or whatever yeah a google Penalty is pretty much always temporary Right you can you will always at some Point get Get something back etc and you can still Exploit your business If at a much lower level because you Don’t get all that google traffic You can still send emails to your list And sell and sell stuff you can still Uh retarget people you can still do a Bunch of stuff Debate traffic um so you You are dependent on the platform when You’re on youtube and they do whatever The hell They want and they own your profile so It’s It’s something that is going to be a Massive risk And that’s why uh youtubers in general Are not good at monetizing They don’t have the best monetization Opportunities they have advertising Uh like you know the platform Advertising on youtube which is Pretty terrible to be honest like
Advertising on the website makes way More money Again with like the same amount of Traffic as you get used you get way more Money with Something like uh adsrive or mediavine Then you would use adsense on youtube Uh you can do patreon donations etc Uh unless you have a lot of people that Watch your stuff You’re not gonna get a lot of money from This probably uh You can do sponsorship so you can just Say hey this video is sponsored by Not vpn et cetera it’s like you’ve seen That a million times right Uh and um the thing is like some of These deals are Affiliate deals so it’s not better than Affiliate marketing Uh and some of them i mean they pay okay But like it’s it’s Usually a few hundred bucks per video or Something unless you’re really big Uh unless your line is text tech tips For example if you want to see someone Who does sponsoring properly lioness Tech tips These guys they have it down they have a Sales team they have all of that and i Guarantee you One sponsorship on their channel must be Like 10 grand i think i think or Something um
And then you can do merch as well um you Can do Like people do much when they have a Following i’m sure people are looking With envy at your amazing sweater right Now Um so it’s a fleece actually yeah but We’re idiots so we don’t sell it Um you can’t buy this sorry We just give them for free to people who Ask us that’s usually how we do that Um don’t ask us please um Yeah so that’s basically how you Monetize each channel whereas Yeah like even on the site for example You can sell retargeting pixel You can do advertising you can do Affiliates but of course you can do Affiliate on youtube but not on the same Level like the call to actions are gonna Be so much weaker On on on youtube than they would be on Your site etc you can sell your own Products as well it’s kind of like the Same platform you can sell your own Products from youtube that’s what Matches But again like the the conversion rate The fact that they have to change Platform et cetera like You know if you’re on mobile and you Watch youtube on on the app you Literally have to open a browser from Youtube etc it’s clunky
Um so monetization is weaker By all means on youtube i think one of The biggest things is that It’s uh it’s very easy to sell a website And you can get quite a lot of money That’s true i think it’s very difficult I i don’t actually know can you sell Youtube channels is that even a thing I really haven’t looked into it i guess So i guess there’s been like Like i’m thinking like techno buffalo as Well so that was another tech channel That was Okay at the time and it was sold and the Guy yeah the thing is like The guy kind of like a youtube channel i Don’t know i’m not sure It’s like it’s not the same because it’s Like it’s really a person A person’s chat it depends the verge Could sell for example Like if the verge changes hand it’s like Many people like you know Basically the way these big brands do it Is they build a portfolio of Personalities that keep coming back Right so it’s like It’s always the same day that we use the Iphone style it’s always the same guy And people actually follow them like They follow youtubers they just know That he does videos at the verge or if You check buzzfeed for example these Guys know what they’re doing
Um they have like five or six channels Like they have buzzfeed blue red etc Gaming they have now as well um and then On each channel they attribute That they have like three to ten Personalities that regularly do videos And they’re basically just like sharing The channel and they’re just multiple Youtubers on the same channel that’s how It works Um so i guess it can be done but it’s Also very difficult um An example i will give as well for this Is A ray ray william johnson from equals Three which used to be Uh the biggest youtube channel at some Point i think like he used to be really Big basically and All he would do is he would do a daily Video of stupid internet market Internet videos of like people falling And Stuff like that right and people would Just watch that it was massive Um but he got really tired of doing this Every day he did that for many years Right And so he tried to find someone else to Present the show because he would just Talk between and he’s like oh look at This video of this grandma that just Fell over With all her groceries and then they
Just like put that and then put the next One etc So he tried to put some someone else and It just crashed it’s like this his Channel just died and he tried like Three or four people he came back and Just like Once he killed his metrics on youtube Like you know he lost his business Pretty much and And there was no way to come back he Never came back to the top And now he’s just one channel among many I don’t even know what they’re doing Right now to be honest I kind of want to check um but it was It’s pretty bad you can check Uh now it’s called ray william johnson He has 9.63 million subscribers Um but like his last video from one week Ago only has 24 000 views That’s that’s how youtube like that’s Terrible that’s Like for a channel like this like can You imagine when we do a podcast Sometimes we get seven 8k views Uh and honestly we’re like a tiny tiny Tiny channel He has 9.63 million uh subscribers And the last video has 24 000 views Right uh and some videos from like Like i don’t know like from three months Ago have 36 000 views so it’s just dead
You know but if i take His best videos um like he The absolute biggest views or something The biggest one has 25 million views Right that gives you an idea of what the Channel was Um so that’s the problem with youtube Channels it’s like it it becomes very Tight to you and Unless you do like kind of like animated Videos where you don’t have your voice So like you produce this wizard team From day one and that’s what people Subscribe to That’s okay but probably you’ve put your Face there it would be quite difficult Imagine if You replace mark and girl with like uh Who who who in the industry could Replace us like who would buy it pro Authority hacker and replace us the Income score It would probably work actually maybe Um something like that um so it would be Difficult neil patel and Eric’s you here we go they buy they buy A toy hacker and they take over the Podcast And uh we’re not for sale sorry neil Patel takes a french accent during the Podcast i can see that Um but yeah that would be difficult Right so that’s the problem with You whereas your site is much easier to
Sell like Uh we had no problem i mean obviously Uh it would be hard to sell toyhakka as A site as well because of the tone of The content But any other site we’ve made we had no Problem because we built an editorial Team You know writers come in come out they Quit or get fired and we hire new ones Etc and That payday at the end is actually like A big part of What we do now like for a lot of sites For like the The portfolio of the sites we manage Regularly that are not authorized It’s like it’s a big chunk of the income Very regularly because like The way it looks for us would be like we Built for two or three years And we’d consider like getting rid of it Or something all like Hold it for a bit but eventually when You get that payout it’s like a two-year Payout or something at once And so if you look at the life cycle of The site let’s say you take a five-year Lifecycle it’s a quite important Chunk of money a quite important thing If we didn’t have that Exit possibility it would be much lower The potential Income from websites actually so yeah i
Agree it’s It’s it’s a big connection actually That’s the next part we’re supposed to Do Pros and cons of youtube and the blogs But we do we did a lot of that already Um another thing that we kind of Alluded to but didn’t really mention Because i’m jumping to a pros and cons Now Is when you have sites you can take a Break Um like this week post Yeah you can you can take a break like You can like Not do something for for a bit for a bit Of time Not forever but for some time um And like for example this week like we Finished the authorized system 3.0 uh and like i’m like this week you Know I’m doing nothing except the podcast and One or two things And and i can allow myself to do that i Don’t have the pressure to create Content Other than this podcast obviously um And uh and it’s nice whereas when you’re On youtube It doesn’t work that way like you you There’s a cost an opportunity cost to Not creating content it doesn’t mean you Can come back and create content
Um but yeah you will you will lose Uh recommendations for your new videos Which means less people will watch it Initially Which means then uh youtube will promote It to less people because less people Watch it initially And you just lose your reach slowly There’s that decay basically Um the other thing is yeah sorry i was Gonna say i think there’s something in Here about Uh the type of personality that it takes To Be a youtuber um to have your face Uh yeah you need to accept that actually Yeah a lot Um and especially you know we’re in a B2b space so it’s it’s not really mass Market but some of like the big Vlogger type people casey neistat’s of Of this world i mean He can’t walk down whatever i mean he He can’t really walk down the street Without getting recognized and You know he’s he is famous right so You you’re kind of giving yourself to to To that world in a way and if you want To Like have any kind of anonymity or you Just Don’t like attention like that then then Vlogging certainly might be more up your Alley yeah but like you know it’s like i
Think the people who listen to these Podcasts they’re not trying to be that They’re not trying to be this kind of Youtuber they’re trying to be like niche Youtubers Like um i’m thinking of like kevin for Example like kevin is fair too Like he has he’s doing well like epic Gardening if you guys want to check it Out on youtube Like he’s doing he’s killing it on Youtube let me check how many Subscribers he has he has uh Almost a million now actually um so He’s getting there but he’s not like Trying to be this like Uh casual celebrity like these vloggers Etc i don’t think that’s what the kind Of people who listen To this podcast um there’ll be more on Think media or something like this That’s that’s another channel you can Check Um yeah so i i think if your niche it’s It’s fine like unless we’re in chiang Mai nobody knows who the hell we are you Know Uh so that’s that that’s fine Um another thing yeah we talked about That is like Being able to outsource help on blogs i Like I it’s like i would hate how to have to Create all the content that we need to
Output All the time um i much prefer doing the Optimization the management et cetera And i think a lot of people who listen To this Can do that um i think you can outsource Youtube But the trick is to do it from day one The trick is to not make your channel Around you And just be very clear about that even If it’s gonna cost you some growth Because maybe it would be better Done if it was yourself or something um I would If we did it for like another site i Would do that i wouldn’t i would not put Myself forward But you know i’d be like the producer Right i’ll be the guy behind the camera That says hey do that Here’s your text no try to put more Intonation here try to do this etc Almost be like on a call like we are now When they recalled And like um have them work on that Footage and really manage them obviously It’s also a lot of work but it allows You to do that and i think if you start Your channel with multiple Like follow what these big brands do Right the verge Uh buzzfeed etc what they do is they Don’t attach the audience to like a
Single person So that when that person quits or like It Like requires that you pay them three Times more because your channel is doing Really well or something like that We had this kind of offers from Employees before um You you can just essentially tell them To off or you can Just just switch to your other Personalities so i think If you want to do that kind of channel That like you would manage like a Website Don’t start with your face hire multiple People at the beginning Be the producer not the the talent And i think if you do that then there’s A good chance that you can grow Your youtube channel the same way you Would grow a website with writers etc And just rotate them regularly like Introduce new people regularly that Create content for you et cetera so that It does it’s not all encoded on like one Person uh On your site so i think it can be done From doing this podcast now on youtube For For for one year plus or something yeah It’s I find it much more interesting from a Creative
Perspective than writing blog posts I find blog posts get very very Repetitive Very very quickly especially when you’re In A niche and you’re doing like a a Cluster of keywords you know the Best paintball guns for a beginner best Paintball guns for advanced users best Paintball guns for Colds countries or whatever it might be You end up A lot of your content starts to overlap Quite quickly Whereas i think you youtube just gives You a bit more room to be Creatively free in that sense it’s more Fun youtube’s just a more fun platform It’s like provided you can deal with the Tech it’s a more fun platform um But i think blogging done right is more Lucrative And a nicer lifestyle so like walk is More boring but then You can take a break you don’t have to Be in front of the camera Uh you know like you you you can make More money and be more anonymous which I think is a nicer lifestyle in the end And that’s why like I i’m all working on intro and including Youtube in what we do but not making This the main main thing you know Um let’s actually just jump on that
Thing which is Uh youtube and blogging together so Let’s I have this i have something i wrote and I wrote the ping pong theory so Are you ready No it’s like the way i see is like Every platform gives you a a bit of free Traffic for everything you do right if You post some Uh if you post on instagram you know at Least instagram will show it to some People Not a lot with some people if you post On youtube same some people will see it If you post Content on your blog google will give You some traffic if you post on Pinterest but even though you’re not Doing so great you’re getting some Traffic Some exposure for what you’re doing Sometimes very little but like as you Grow you get more and more right The thing is usually these platforms Especially Not talking just not talking about Google but like the other ones like Pinterest Instagram facebook etc they have a paid Tier right they want you to buy ads they Want you To and essentially you can treat the Free traffic they send you
From your facebook page from your Pinterest profile etc as a free trial Right that’s essentially what it is it’s A free trial to to the traffic you could Get if you buy ads you just get more of It And what you can do is you can Be like that mom that collects all the Coupons so that then she goes to the Shop and she pays nothing but gives like 20 coupons You can kind of do that with your Traffic you can get that little bit of Traffic from all these platforms and Ping pong it to each other so you’d be Like Hey go check my new youtube video on Instagram and then you get like Three people or five people from Instagram going on youtube and on Youtube like hey go check that pin that I made with that diagram on pinterest And you send these people to pinterest And hopefully they follow you And you increase your follow account From like ping pong being people from Platform platform and as you increase Your follow account what happens is These platforms see that you have more Followers so they give you more of this Free traffic And it kind of like snowballs from there From platform to platform Because it’s like if you just stick to a
Single platform it can be quite Difficult so it’s like It’s nice to you don’t need to like do All the platforms you just pick like Two three or something and then you just Create content for them and you’re able To ping-pong from there and you’re able To get Value from each one so i’m going to give You some example practical examples now That explain the theory Um one of my favorite ways of growing Any social channel or even a youtube Channel for that matter And actually a way that i told kevin to Use and he’s killing it with it Um is find the pages on your site that Get google traffic And create youtube videos related to the Content That is on that page what that does is That people learn from google you you’re Ranking on google And they watch that video when they Watch that video and they’re logged in Youtube counts it right and so you’re Gonna start popping in their youtube Recommendations even if they didn’t Subscribe even if anything like that Um and then you’re essentially gonna get More and more people watching your Videos On youtube and eventually you’re gonna Get these
These these subscribers because next Time they watch a video they’ll see it On youtube.com because it’s in Recommendations Then they will have the subscribe button They’re likely to subscribe et cetera On engagement metrics so it helps Exactly the algorithm So that’s one one of these ping-pong Ideas for example that’s probably the Best one to be frank Um there’s another one where you can Um i like the idea of also taking your Youtube content like Primary youtube content and make it seo Content for example so it’s not always Easy because on youtube you want Engagement and on Google you want utility which is often Quite opposite right it’s like If i want to get let’s say i’m doing a Trust review right Um because this is something that Everyone Knows about that is listening to his Podcast if i do an hs review for youtube I mean the more controversial i am the More likely I am to get high engagement metrics and Get pumped to the top And get regular traffic to my video Whereas if i do a trust review on google Then i need to be very consensual and to Match the sentiment
On the serp and to have my format match Exactly What google is expecting from that Keyword because of the search intent Right so Yeah the thing is like it is a bit of an Editorial job but you can do that you Can Pick your primary one either either the Blogging or the youtube like i mentioned Earlier Make that one and then kind of like take That and reformat it kind of like tweak It a bit and take some parts Expand them a bit take some parts reduce Them a bit to the point where you Essentially have two Pieces of content that are complementary Not exactly the same Um and match both the intent of google And the intent of youtube but it’s not Exactly two times the work right Because you can reuse some of that like You know it might like for example at Ping pong also people from youtube to Uh to my blog post and from my blog post To youtube so On the youtube video i’d be like hey i Have a bunch more screenshots that you Can Where you can check that out on the blog Post go on this url attorney hacker.com Slash review People will go and like get there and on
The blog post i’d be like And i can show you exactly how to do This step by step inside the tutorial On youtube here’s the video embedded and You watch that so you can create these Things And create complementary pieces of Content that 80 overlap and 20 match the Platform And you can do quite well in Ping-ponging traffic that way basically Uh another thing as well is if you have A lot of youtube subscribers you have a Community Tab uh that where you can just make Posts like you would do on any social Network Including links and you can promote your Blog posts there as well actually and All Opt-in pages etc and you can get people To obtain that as well so Um i like them together i said we’ve Done some actually i’m going to put I don’t have the url in mind but if You’re on youtube i’m going to put the Url below now and you guys can check one Of these uh Video blog posts that matches but not Exactly and you’ll see what i mean Basically Uh anything i’m like using them together What do you think the opportunity Cost of spending more time
Getting into another platform is versus Just All right let’s go all in on one be Dedicated and You know get further It really it kind of depends on your Current situation like Like for example how difficult is it for You to compete on an seo level let’s say All your competitors are the are 70 plus And you’re they are 30 right Probably youtube is an opportunity here Because you can like get some clout in The Industry by creating cool content and Then from that then You will get oh by the way another thing I forgot to say And it actually is going to link to this Together it’s like i was gonna say you Create youtube video you make your video Post Like with the blog post that 80 matches But matches for seo But what it does it gives an opportunity To people to link to the blog post And not the youtube url because Otherwise people link to youtube right Like these links don’t help your seo or As if you make a blog post from your Youtube videos You give an opportunity to people to Actually link back to your site increase Your seo traffic etc
And you can put your youtube urls inside Ahrefs And see who is linking to these videos And you can reach out to them be like Hey We actually have a whole blog post Exactly on that video why don’t you link To that instead And actually like capitalize on the Spread Of the content that youtube does because If you do great content youtube promotes It for you you don’t have to figure that Out right they do it for you Capitalize on that and and then just Take these links and point them back to Your site you know um So like you know if you’re in that Situation you’re sorry everyone else is Dr 70 you have no chance of ranking for The big keywords Then i would say yes go for go for that Youtube stuff Like you know go around your competition Remember how we started a toy hacker We did something quite similar we did we It’s funny because I say that on the day when after we Finished launching the Authority side systems 3.0 but we Started with authority hacker pro which Was an advanced course And that was the same thing getting into Online marketing was very difficult so
The way we Launched atari haka is we started with The Underserved audience which was the Advanced stuff because everyone was Doing beginners course Um and so we we had no clout there we Had no no Reputation so what we did is we did Something advanced that The people in our audience that were That the newbies were looking up to Would say was great and we regressed Back to making a beginners course and Then expanded our market share you know And essentially it’s the same strategy Here you can go for the underserved Media Gain popularity here much faster than You would in a competitive space And then take that and then ping-pong it Back to your site and your seo And in that case i think it’s a good Strategy And that’s why for example and i’ll say It for today hacker for example there’s Many topics i’d like to talk about But there’s no way in hell we’re gonna Rank for it for example i have a million Things to say about rare canonicals Like how to use them in clever ways and Do cool stuff right And there is no chance we will rank for Real canonicals no chance it’s going to
Be mars it’s going to be all these like Ahrefs it’s going to be all these guys And we will never rank for it so there’s An opportunity An opportunity for me to take that Content put on youtube Do the cool stuff there and then make The kind of like boring post On rare canonicals on the site and then Try to redirect some Authority to it basically so yeah Sometimes it’s worth it But you have to understand the Competitive landscape And understand the amount of resources It’s gonna take to do that as well Because sometimes it’s also better to Focus on one thing Does my answer satisfy you exactly Yeah what about live streaming though How does that fit in Okay so live streaming i i put that in There also because it’s an interesting One um and i think It’s misunderstood by a lot of people Because Um live streaming has become for a lot Of people The lazy way of making videos right it’s Like oh they are just click on the live And then i’ll i’ll do whatever tutorial I want to do Or i’ll do um whatever the problem is Live streaming is
It’s long like it takes longer rather Than like a a well-edited video that Would like You know give the information in 10 Minutes it’s like long content format And These kind of like sluggish videos in The way of Um giving information tend to do poorly In search on youtube And cases our podcasts do terrible on Search on youtube Because they’re exactly that essentially Are live without their life it’s even Worse Um and and they do terrible but they do Well with engagement People watch them for a long time so Live Tends to not grow youtube channel tends To not because it doesn’t get Recommended It only gets recommended a little bit to People who are subscribed to your Channel but it doesn’t get recommended To people outside of your channel Like normal videos do and so you tend to Not do well Like you don’t tend to not grow so life I would say is great When you already have a subscriber Acquisition strategy but it’s not a way To get subscribers So um you do lies when you have already
A bunch of videos ranking on youtube That bring you daily subscribers Um you do lives when you already just Big as well and all When you want to engage people because Life engages people we see it in the Premieres on this podcast right you can See how Premieres can engage people which is Pretty much our life People come and chat and we have the Same people coming every week and it’s Fun and we have jokes and everything and It’s it’s a great engagement tool But it’s not a gross channel so live Streaming on youtube at least Uh is is is cool But i think a lot of people and a lot of Our competitors to be frank You tend to live stream a lot and do a Lot of and very few Good videos and and it’s costing them Gross actually the same way as like our Subscriber count for us Right now because most of the videos on The youtube channel are podcasts It’s it’s okay like because we have good Engagement and people watch the videos For a long time But it’s like when i do a real video Like it it beats the podcast every Single time you know Um and and it keeps growing much faster Than the podcast does so
Yeah live streaming and long form Content is is engagement And then short 10 minutes videos is Gross you know which is why actually i Was considering doing Live streaming this year and i actually Did all that research And i decided i won’t do it actually i Decided i will focus on creating proper Videos instead And i believe it’s going to pay more Dividends actually Okay so let’s wrap this up um Let’s just take a case study right let’s Um let’s take a niche let’s say You want to go into a high paying niche Choose a high paying issue of your Choice Uh personal finance all right if you had To start in personal finance how would You Use blogging and youtube either on their Own Or together and how would you mix your Strategy It’s really interesting because i Thought you were going to ask me which One What which you prefer belonging or Youtube and i was going to say Wholeheartedly Blogging it’s much better but then When you forced me to pick that uh we Didn’t have this planned out
I was i suddenly thought oh actually if I was going into that one Because it’s so competitive on Here you go in a blogging landscape like From an Seo perspective you’re competing with Sites which have so much domain Authority they’ve been established for a Long long time link link profiles Through the roof And also quite good content so like Competing with them Is is tough like you where do you find Your edge but I feel like on youtube i could find my Edge in personal finance Relatively easily i mean compared to Compared to blogging so I would almost go like all in on On youtube were i going in in for that And maybe After i’d sort of found my rhythm then I’d look at like creating a website Around it to Do other stuff yeah maybe have it there From day one to like Capture your email list and do a few few Bits and pieces like Like that yeah so i wouldn’t go All in on just youtube but i agree that Would be much easier to Find an edge i mean it’s like it’s Pretty easy you need to consider Monetization as well right because
Like i follow a lot of personal finance Channels and i can tell They’re getting sponsored but for high Prices like like brokerages pay 200 Commissions um i know because i’ve Referred a bunch of people to brokerages Lately Um and um so you can you can make good Money Referring people and it’s kind of like How you’re gonna make money from people Like you need especially for personal Finance you need trust right So it’s like it’s much easier to trust Someone that you can See and you hear talk than Just a blog in the site so it’s like Then the on the main way you convince People is just by ranking for the right Keyword with seo just having the right Intent from people that income Come to your site right but i don’t Think i would just do that i would Definitely capture emails on day one i Would definitely Create like i would own my domain And i would probably make here a one Pager that explains who i am with a call To action on top to capture emails Um and then probably run a newsletter in Parallel to the Youtube channel so that you can engage Your Most uh active followers
And you can even make recommendations of Products etc to them as well With financial products you can make a Lot of money but youtube is great Because there’s a lot of sponsorship as Well In that space so you could like you know There’s this brokerage that gives like Two free shares and They’re like oh go get you two free Shares and maybe it’s gonna be a google Share who knows Um and usually it’s a penny stock you Know But um so yeah i would probably do like That and i would Uh do my posts from videos as well After i get a bit of traction i would First focus on making a lot of videos To get the initial traction i would Engage On social groups like what i would Probably do even is i would like Let’s say someone actually asks a Question that gets like 300 likes on a Facebook group let’s say On personal finance or like on a Subreddit or something i would make a Video answering that and post That as an answer and use that as my way To promote the video Because everyone that replied and liked And everything will get a notification Um and kind of like use that to get
Initial growth Uh when we started toria hacker i i say That before but I used to be the first one commenting With my link On my name on like the biggest blogs and I would bring us two to three hundred Visitors actually Um and like i would do all these little Things like basically to grow that But then in my at the beginning and end Of each video i would Send people to my site so that they opt In and so i can pixel them with Retargeting as well Because you can you can also sell that Data to advertiser or you can run your Own campaigns if you want Um yeah that’s how we do it so i would i Would Put like quite a bit of youtube in there But not completely same with hosting for Example i would probably do Something quite similar i’ll just go Ahead and buy each hosting i would Probably do I’ll write the review but make the the Video the main content you know so that Uh we can reach people faster because Ranking for like bluehost review good Luck you know Okay any final rules of wisdom for People on Blogging versus youtube should everyone
Start youtube channel after this podcast Uh no everyone no youtube channel After after this podcast i think if you Have the inclination to To do so and it’s something which Appeals to you you think you You would find fun then i think it’s Worth exploring If you if you already have a site i Think you just have to be very conscious Of the opportunity cost Um of what you might be missing out in Terms of Optimizing your site more building more Links creating more more content Because you’ll you’ll start from zero Subscribers on youtube and it’ll Take a while before it starts to have a Kind of Marginal effect on what you’re doing i I believe it’s easier to and more Beneficial to start a youtube channel After you have a site that has traffic Than starting a site after you have a Youtube channel that has traffic It was reversed for that example on Personal finance because it’s so hard to Get a successful site but Provided you’re in a niche where you can Get some traffic and most niches is Quite possible We just picked something excessively Hard just for the example Um it’s better for that example of like
Embedding videos On blog posts etc it’s going to be Really fast to go youtube channel and it Is kind of like catch-up process that Will happen So that you can focus your initial Energy on building your website then use That traffic Especially on your info content right so We usually have info content monetized Content yeah you can just take that info Content put youtube videos in there and Then use that to grow your Youtube channel and then from this Engagement hopefully you get reach more People in industry And the power of youtube is just really The fact that you don’t you just need to Generate engagement and then youtube Does the promo for you that’s kind of The power of this It’s really nice it works really well Provided you figure out the right Formats And that’s why we like it and uh Provided you have a business that Gets some benefits from having people Following you um Even in some affiliate initiative in Personal finance for example let’s say Uh there is like uh i don’t know like Sales or whatever like there’s Special offers or something like this New funds that are open that you can
Promote whatever it is Um like you you send these people to That same in hosting for example again Like black friday sales etc you can send People Who follow you in a recurring manner and So on Uh so i would recommend to first start With your site But then consider explaining to youtube Not that long after you can either do With your face or you can do With hiring talent as i said make sure You have multiple faces make sure you Are never the face of the brand if you Don’t want to be the face at any point Like just don’t put yourself in the Camera in front of the camera to start Figuring out with something else it’s Going to be harder but it’s going to pay Dividends if you do that And you can still sell your site and the Youtube channel i think is a good asset And also i think you can get a lot more Brand deals when you have a youtube Channel but like you could then have you Can extend these brand deals To your site you could be like oh you Don’t you want to sponsor that post as Well that is related and it’s going to Cost you an extra 500 bucks or something So that’s basically all i wanted to say On youtube and blogging I think the old school blogging is dead
And the new blogging is basically Youtube but The best money is still in creating Websites so if you enjoyed this episode Don’t forget to subscribe Click on notification bell that’s our Youtube episode after all like it And we’ll see you next week in another Episode [Music] I would i we won’t call ourselves no no It’s like youtuber is like Like it’s like the vid the three four Videos that i did last year Like this this if i did more of that Then i would say yes but so far no Yeah so i forget where i was going with That to be honest but That’s why you’re not a youtuber