Dotcom Secrets is a fantastic book if you wish to acquire insights, see examples, and read stories that will motivate you to develop an effective business online or guide you in transitioning from offline to internet marketing channels.
Let’s consider the pros and cons quickly:
- DotCom Secrets is complimentary. Get it here.
- You will get over the shoulder lessons from an effective incredibly affiliate– Russell Brunson.
- The book is a pleasurable and easy read.
- You will get actionable takeaways that you can utilize to improve your business right away.
- It’s not a “how to generate income online” book per se.
- You will require to have some understanding of online marketing ideas to fully value the book.
If you want to find out from somebody who has actually made money online, Dotcom Secrets is a great resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can utilize to enhance your business instantly.
The only disadvantage is that it’s not a “how to make money online” book per se– you will need to have some understanding of internet marketing ideas to totally appreciate it.
Overall, Dotcom Secrets is a valuable resource for anyone looking to develop or grow an online business.
So if you’re all set to learn from among the masters of Sales Funn, make sure to have a look at this book today!
DotCom Secrets Book
It’s one of my preferred business books. You may have to read it several times to totally understand it. Or just make it your buddy as you go about your online way of life business experiences.
In the introduction of the book, Russell Brunson assured to keep the book evergreen for many years to come. The goal is to make it relevant to both advanced and new online business owners.
How many organization books do you still discover relevant in this ever-changing world? Despite the fact that marketing strategies are constantly changing, the DotCom Secrets book is still incredibly appropriate and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book provides a step-by-step process for growing an effective organization– whether online or offline.
DotCom Secrets Review
Despite The Fact That DotCom Secrets was first released in 2015, you’ll find that the majority of the methods that Russell discuss are still efficient today.
You’ll get a lots of actionable recommendations from the book and if you have strategies to offer products online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy composed the forward to the DotCom Secrets book. In his precise words:
” In reality, this is a proven playbook for growing your business with efficient lead generation and sales/conversion methods, which can be utilized online and offline.”
This is a powerful and transformative book. If you’re looking to start a company or scale an existing business, DotCom Secrets by Russell Brunson is the best road map.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth plan that guides you on the ideal foundation for your business. You’ll certainly get arise from reading it.
To be honest, DotCom Secrets seems like a book for constructing a sustainable online business just.
Don’t be constrained by that because the actionable marketing strategies work for both online and offline services. You’re in safe hands if you run a brick-and-mortar service and desire to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can answer that question. If you want to begin or scale an organization and follow proven ‘shortcut’ that has actually been evaluated by Russell himself, you ought to read the DotCom Secrets book.
It’s changing lives and I’ve personally discovered it extremely valuable on my entrepreneurial journey (I’ve read it numerous times). I highly suggest the book.
If you ‘d rather play cool and attempt to figure it out on your own, then DotCom Secrets might not deserve your read. You must think about another book.
Although, DotCom Secrets supplies clever insights and strategies to:
Existing company owner: If you haven’t started a company at all or have no company concept, the book may not be relevant to you.
Product owners: If you have an existing item currently, then you can find out methods to double and even triple your sales.
Positive marketers: If you’re willing to take actions that may challenge your idea of company, then you must utilize DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to build a business that stands the test of time. You don’t want to blow over since you do not have the skillset, tools, and tricks that have been checked and shown to produce terrific outcomes.
Whether you’re a beginner who’s simply getting began or you’re a specialist, DotCom Secrets will walk you through the process of beginning and growing a profitable company.
If you already have a company, utilize the secrets in the book to scale to astounding levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and effective book that provides particular, actionable directions on what you need to do to fail-proof your business, how to draw in clients, and the tricks to considerably boost your sales.
You’re still not restricted at all if you stop working to read DotCom Secrets. The only challenge, however, is that you’ll miss out on the opportunity to rapidly grow your existing service or flourish in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions between Expert Secrets Both books relate to, way of life entrepreneurs, entrepreneur and online marketers– since they match each other and provide for beginning and growing an effective service.
Professional Secrets vs DotCom Secrets.
DotCom Secrets details a step-by-step procedure to effectively structure your service. You get to learn how to deliver your message and interact value in such a way that makes individuals want to pay you.
Expert Secrets provides actionable examples, illustrations, and stories that help you find your voice, build a faithful fan base and get paid to share messages that will change somebody else’s life.
Both books are suggested to company owner who want to end up being more effective in their industries. Entrepreneurs who are built to see chances in competition instead of discomfort.
And lastly in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream consumers (aka getting tons of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 sections similar to Expert Secrets that lays out the simple marketing processes and how to implement them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the first section of DotCom Secrets with “Ladders and Funnels.” He also reveals five (5) marketing tricks. Let’s go over them:
Secret # 1: The Secret Formula
You require to have a full understanding of where you desire your service. How does this understanding help your clients and clients?
This will assist you to serve them much better– instead of searching for out their pain points, how desperate they require solutions, and what they’re ready to pay.
In the secret formula, 4 simple questions were laid out in a step-by-step order inside the DotCom Secrets book:
Who are your dream customers?
How do you find them?
How do you attract them without being pushy?
What advantage will they get from your business?
You’ll discover answers to these questions and more in the very first secret.
Secret #2: The Value Ladder
When it comes to building a sustainable company, worth is essential. , if there’s no value, customers and clients will leave.
That’s why Russell invested a ton of time to dissect the actions that you require to follow to navigate your dream customer from taking the “bait” (beginning point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This trick is referred to as “taking them through your worth ladder.”
When you effectively structure the value ladder, you’ll not only make more money, you’ll likewise provide your consumers with a more customized service. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic occurs. It’s like a surprise that changes whatever you currently learn about growing a successful organization. You’ll start with developing out your own sales funnel and the psychology behind a successful funnel.
There’s a lot more …
You need to have a complete value total worth place. You may not be able to construct a high-converting sales funnel if you do not have a reliable worth adder mapped out.
The sales funnel is important and has actually changed the method entrepreneurs and services approach sales online.
It works because it takes into consideration the customers’ habits– and moves them through the different steps of your value ladder up until they’re ready to purchase your item– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target audience. Sadly, you might not know how to determine or serve them. That’s why knowing how to specify your target market is necessary.
This secret describes where your target market (i.e., consumers who are ready to purchase your item) are investing most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the techniques that work to get a consumer to leave whatever they’re doing and check out your page.
Every online entrepreneur requires to find out and master these strategies. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or site is a constant struggle for most people. It’s probably the most daunting element of running a successful online business.
Do you actually comprehend how traffic works in the internet marketing space? Russell has the responses if you aren’t positive in your traffic generation know-how.
He shows you the very best type of traffic that you ought to focus on and how it can transform your business. The type of traffic consists of:
- Traffic we manage
- The traffic we do not manage
- Traffic we own
Section Two: Your Communication Funnel
In this section, Russell digs deeper into the procedures associated with developing an audience by leveraging advanced individual branding techniques, the secrets to interacting well with your audience that will result in a sale.
Ensure you do not skip this area while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a attractive and positive character.
Why do you think guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have enormous followers?
As a business owner, you can’t go wrong when you lastly establish an appealing character. When you’re successful at it, it implies you can add more certified consumers to your e-mail list and release a successful item that people are willing and all set to acquire right away.
In developing that attractive character, Russell Brunson defines the three elements you must keep in check, which is divided into three (3) categories:
- The Elements
- The Identity
DotCom Secrets shows you how to create an appealing character using these elements and their elements, and identify the best method to interact your captivating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s everything about creating a bond and a sort of connection between the Attractive Character and the target audience through a traffic source we own. Email.
The Soap Opera Sequence makes up a series of e-mail series that assist to connect and develop an immediate relationship between you and the individual reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart also shares the EXACT 5 email design templates that have actually assisted him to shift into a desired web and an attractive character online marketer.
The Soap Opera Sequence works due to the fact that it profits from giving value to your subscribers. This ‘worth’ paired with an irresistible open story hooks them the moment they read your very first email and they’ll anticipate the next one.
The days of dull e-mail sequences are over. Do not simply take pleasure in daytime drama on TV, it’s time to anecdotally utilize it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your customers pleased to hear from you every day is utilizing the Seinfeld email format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail design that builds enjoyment in your readers. It ‘d captivate them and cause them to buy from you.
It leverages the power of storytelling. However this time, you’re being innovative in sharing your life and appropriate stories occurring with/around you– stories they can quickly connect with. You need to be strategic and purposeful about it anyways.
You wish to be able to lead perfect consumers back to your deal. This might look simple but it’s powerful!
Russell likewise supplies good examples and written templates to accelerate the procedure when you’re sending Seinfeld emails.
Section Three: Funnelology
In this section, the methods and tactics for constructing high-converting funnels are gone over in detail, along with and what you truly ought to do to make your funnel work.
Russell covers the fundamentals of a funnel, stages (and sales funnel phases) and the type of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the value of adhering to systems that work. To put it simply, there’s no need to reinvent the wheel.
If you’re a company owner and you’re having a hard time to break even, there’s a possibility that you’re making the above error.
This prevails with entrepreneurs who are simply starting with their sales funnel. They attempt to re-invent the whole car. When developing a business, what an awful path to follow!
The secret here is leveraging on other people who already have a successful funnel and making your offer to their precise clients. Keep an eye on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these components to work for you is a valuable gift for your company. It’s quite simple once you comprehend how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m very happy that I check out DotCom Secrets a few years ago (and numerous times more since that very first time to fully understand and carry out the strategies in my own online business.
It not just opened my eyes to funnels and how to develop them however likewise the 7 stages that a perfect client has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better come to terms with this sentence within the DotCom Secrets. It checks out:
The genuine distinction in between having a six-, seven-, or perhaps eight-figure organization is whether you comprehend the stages of a funnel and can effectively monetize the points along the line.
I got to know that there are levels of traffic temperature and for that reason, treating them along the very same funnel procedure is dangerous.
This secret alone is basic to producing the ideal type of page, deal, and traffic that will result in sales.
When creating a funnel– specifically if you want visitors and leads to trust you more, there’s likewise the pre-framing principle that you need to totally comprehend. Well, who doesn’t want to develop trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the typical business advice. It goes into the specific landing pages you can create in the 7 building phases that we’ve discussed earlier.
You get to see the twenty-three of the most effective foundation for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers utilize these building blocks at specific times during these very same four phases of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying purchasers
Recognizing hyper purchasers for your services and items.
You can decide which you desire to start with first and which one to stick to in your market as soon as you’ve comprehended how this works.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the best kind of funnels can be a struggle even to the advanced marketers. More so, understand the funnels that will be served only to certified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so apparent– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell outlines the process he follows when choosing a funnel to utilize on the frontend of his worth ladders, the funnel he utilizes in the consideration phase (the middle), and those used for the backend offers.
Secret # 13: The Best Bait
I could not contain this ‘secret’ when I first checked out the DotCom Secrets book.
Russell spills all of it out in this area and exposes the secret that made all his books sell millions.
Just by getting your free copy of DotCom Secrets and studying the funnel steps, you’ll have several “Aha-Moments” that will change your service, specifically if you have an item you’re presently offering online (or even offline).
I mean if you can purchase your complimentary copy of DotCom Secrets and study the funnel steps, you’ll comprehend the secret behind these records.
He stresses the power of words and how using a particular WORD can alter your entire business magically. That single word can serve as bait.
Despite the industry you operate in, what you do, what items you offer, or business model, this is the part that a few of the successful business owners would hide from you.
Section Four: Funnels And Scripts
The first time I check out DotCom Secrets, I couldn’t grasp this area due to the fact that it was unique in its way. I had to read the book again to understand the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, as well as the exact funnel scripts that have assisted him to sell millions of each of his products.
These are split into the Frontend, Middle and Backend Funnels. Remarkably, you do not need to battle with these parts since there’s a powerful suite of software you can utilize to automate whatever– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Because it reveals what ought to take place as soon as you get your visitors onboard your sales funnel, the Frontend Funnel is essential.
You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to construct and can benefit eCommerce marketers or business owners who have Shipping plus totally free deals.
The first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product needs to be delivered.
On the 2nd page (step-two) of the funnel, the visitor’s credit card details is asked for the shipping and handling charge. As soon as the visitor has actually successfully completed the 2nd page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will utilize to make this whole 2-step totally free shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of setting up this deal is to help breakeven and cover the cash you invested in marketing or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson shows the useful mechanics associated with this type of funnel. And he likewise introduced a distinct script called the Star, Story, Solution script which assists to push a cold lead towards your items.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to entice visitors and let them keep paying for a longer time.
You’re not restricted in any way– as there are numerous ways to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the perfect and also the very first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to use recorded or live discussions to market your services or products on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the methods and scripts that will make the webinar really “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a bit various. It’s not FREE!. It’s a more advanced webinar presentation where your objective is to get individuals to buy. It’s “unnoticeable”– which implies there’s no pushy or deception included.
You’ll also access the scripts for this upgraded variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel specifically for launching a new product by sharing a series of videos to offer tons of value to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them use it.
These videos will be persuasive, useful, and entertaining– thereby triggering visitors to take actions. You’ll find how to appropriately structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket offers using an innovative formula and scripts. This funnel is what you need to acquire premium clients if you’re a coach or consultant.
Area 5: ClickFunnels.
This last area is short but you can learn more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is a great book if you wish to gain insights, see examples, and read stories that will influence you to build a successful business online or guide you in transitioning from offline to online marketing channels.
Let’s think about the cons and pros quickly:.
DotCom Secrets is totally free. Get business-building understanding without paying cash.
Improve your business’ significance using the value ladders and sales funnel techniques and scripts.
Get tricks to becoming a thought leader in your industry.
Simple strategies that will work for any service design.
Build relationships and develop connection with your consumers.
You might require to have an existing service to take advantage of DotCom Secrets (although it can definitely benefit you if you’re just starting out as well as long as you execute the information).
The book is perfect for companies that take advantage of online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the main site, DotCom Secrets is FREE. If you’re based within the United States or $14.95 for global, you only have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping offer we talked about earlier. As you can see, Russell is a master at implementing what he teaches.
If you choose to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for providing the book free from his site (you simply pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable techniques and tricks for beginning and growing an organization.
You’ll come across a lot of aha minutes while going through the sections. You’re directed on how to integrate the idea into my own business.
DotCom Secrets is a playbook. You might have to read it several times to get the ‘secrets’ into your head and organization. You do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling products or services online, I extremely suggest that you get a copy of DotCom Secrets for FREE.