Books Russell Brunson Reccomends

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is a great book if you wish to get insights, see examples, and check out stories that will inspire you to develop an effective company online or guide you in transitioning from offline to internet marketing channels.

Let’s think about the cons and pros quickly:

Pros:

  • DotCom Secrets is totally free. Get it here.
  • You will overcome the shoulder lessons from a successful incredibly affiliate– Russell Brunson.
  • The book is a satisfying and simple read.
  • You will get actionable takeaways that you can utilize to enhance your company instantly.

Cons:

  • It’s not a “how to generate income online” book per se.
  • You will need to have some understanding of online marketing principles to fully value the book.

Dotcom Secrets is a terrific resource if you want to gain from somebody who has in fact made money online.

Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll come away from reading this book with actionable takeaways that you can use to enhance your service immediately.

The only downside is that it’s not a “how to earn money online” book per se– you will need to have some understanding of online marketing ideas to totally appreciate it.

In general, Dotcom Secrets is an important resource for anyone looking to develop or grow an online business.

So if you’re ready to learn from among the masters of Sales Funn, be sure to check out this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my favorite service books. You may have to read it numerous times to completely understand it. Or simply make it your companion as you go about your online lifestyle company adventures.

In the introduction of the book, Russell Brunson assured to keep the book evergreen for years to come. The objective is to make it relevant to both brand-new and innovative online business owners.

The number of organization books do you still find pertinent in this ever-changing world? Even though marketing methods are continuously changing, the DotCom Secrets book is still incredibly relevant and helpful today.

What Is DotCom Secrets?

The DotCom Secrets book offers a detailed process for growing an effective company– whether online or offline.

DotCom Secrets Review

Although DotCom Secrets was first released in 2015, you’ll find that the majority of the strategies that Russell speak about are still reliable today.

You’ll get a ton of actionable advice from the book and if you have strategies to offer products online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a reference.

Dan Kennedy wrote the forward to the DotCom Secrets book. In his specific words:

” In fact, this is a proven playbook for growing your company with effective lead generation and sales/conversion methods, which can be used online and offline.”

This is a effective and transformative book. DotCom Secrets by Russell Brunson is the ideal plan if you’re seeking to begin a service or scale an existing service.

Within the pages of the Dotcom Secrets book, you’ll get a comprehensive plan that guides you on the right building blocks for your company. You’ll absolutely get arise from reading it.

To be sincere, DotCom Secrets sounds like a book for developing a sustainable online organization only.

Don’t be constrained by that due to the fact that the actionable marketing techniques work for both online and offline businesses. You’re in safe hands if you run a brick-and-mortar business and desire to shift to online marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, just you can respond to that question. If you wish to scale a business or begin and follow proven ‘shortcut’ that has been tested by Russell himself, you should read the DotCom Secrets book.

It’s changing lives and I’ve personally discovered it incredibly important on my entrepreneurial journey (I’ve read it a number of times). I extremely recommend the book.

If you ‘d rather play cool and attempt to figure it out on your own, then DotCom Secrets may not deserve your read. You ought to consider another book.

DotCom Secrets offers wise insights and techniques to:

Existing business owners: If you haven’t begun a business at all or have no service idea, the book may not relate to you.

Product owners: If you have an existing product already, then you can find out strategies to double or even triple your sales.

Positive marketers: If you’re prepared to take actions that may challenge your idea of organization, then you ought to use DotCom Secrets as a recommendation.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You wish to build a service that stands the test of time. You don’t want to fizzle out because you do not have the skillset, tools, and secrets that have actually been checked and proven to produce fantastic outcomes.

So whether you’re a novice who’s simply getting going or you’re an expert, DotCom Secrets will walk you through the procedure of starting and growing a successful company.

If you currently have a business, use the tricks in the book to scale to amazing levels? Aside from making money, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a relied on and powerful book that supplies specific, actionable instructions on what you ought to do to fail-proof your service, how to attract clients, and the secrets to substantially enhance your sales.

If you stop working to check out DotCom Secrets, you’re still not limited at all. The only challenge, however, is that you’ll miss out on the opportunity to rapidly grow your existing service or thrive in a competitive market.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some distinctions in between Expert Secrets Both books relate to, way of life business owners, company owner and online marketers– since they complement each other and attend to starting and growing a successful organization.

Professional Secrets vs DotCom Secrets.

DotCom Secrets lays out a detailed process to efficiently structure your service. You get to find out how to deliver your message and communicate worth in a way that makes individuals wish to pay you.

Expert Secrets gives actionable examples, illustrations, and stories that help you discover your voice, construct a faithful fan base and earn money to share messages that will change another person’s life.

Both books are recommended to business owners who want to become more successful in their markets. Entrepreneurs who are developed to see chances in competitors instead of discomfort.

In Russell’s third and brand name brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream clients (aka getting lots of traffic as the title of the book recommends).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is organized into 5 sections much like Expert Secrets that lays out the basic marketing processes and how to implement them.

Area One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell started the first area of DotCom Secrets with “Ladders and Funnels.” He likewise reveals 5 (5) marketing tricks. Let’s discuss them:

Secret # 1: The Secret Formula

You require to have a full understanding of where you want your business. How does this understanding help your customers and clients?

This will assist you to serve them better– instead of searching for out their discomfort points, how desperate they need services, and what they’re willing to pay.

In the secret formula, 4 basic concerns were laid out in a detailed order inside the DotCom Secrets book:

Who are your dream customers?

How do you discover them?

How do you attract them without being pushy?

What advantage will they obtain from your service?

You’ll discover answers to these concerns and more in the very first trick.

Secret #2: The Value Ladder

Value is key when it comes to developing a sustainable company. If there’s no value, customers and customers will leave.

That’s why Russell invested a ton of time to dissect the actions that you need to follow to navigate your dream customer from taking the “bait” (starting point of your ladder) to where they want to be.

DotCom Secrets Value Ladder

This secret is described as “taking them through your worth ladder.”

When you effectively structure the worth ladder, you’ll not just make more money, you’ll also supply your clients with a more personalized service. They’ll like you for this.

Secret # 3: From A Ladder To A Funnel

This secret is where the magic happens. It’s like a surprise that changes whatever you currently learn about growing a lucrative organization. You’ll begin with constructing out your own sales funnel and the psychology behind a rewarding funnel.

There’s a lot more …

You need to have a complete value total in place. You might not be able to construct a high-converting sales funnel if you don’t have a reliable worth adder mapped out.

The sales funnel is necessary and has actually changed the way entrepreneurs and organizations approach sales online.

It works due to the fact that it considers the customers’ behaviors– and moves them through the various steps of your value ladder till they’re all set to buy your product– willingly.

Secret # 4: How To Find Your Dream Customers

You have a target market. You may not know how to determine or serve them. That’s why knowing how to specify your target audience is necessary.

This secret outlines where your target market (i.e., customers who are ready to acquire your product) are investing most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be equipped with the methods that work to get a customer to leave whatever they’re doing and check out your page.

Every online entrepreneur needs to find out and master these strategies. Russell makes it simple in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Getting traffic to a landing page or site is a constant struggle for many people. It’s probably the most complicated element of running an effective online organization.

Do you actually comprehend how traffic operates in the online marketing space? If you aren’t confident in your traffic generation know-how, Russell has the answers.

He reveals you the best kind of traffic that you should pay attention to and how it can change your company. The kind of traffic consists of:

  • Traffic we manage
  • The traffic we don’t control
  • Traffic we own

Area Two: Your Communication Funnel

In this area, Russell digs deeper into the processes involved in constructing an audience by leveraging more advanced personal branding methods, the tricks to interacting well with your audience that will lead to a sale.

Make certain you don’t avoid this area while checking out DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to constructing a appealing and positive character.

Why do you think people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have massive fans?

As a business owner, you can’t go wrong when you finally develop an appealing character. When you’re successful at it, it indicates you can add more qualified clients to your email list and introduce a successful product that people are all set and prepared to buy right away.

In producing that attractive character, Russell Brunson specifies the three parts you should keep in check, which is divided into 3 (3) categories:

  • The Elements
  • The Identity
  • Stories

DotCom Secrets shows you how to create an appealing character using these parts and their elements, and identify the best way to communicate your fascinating stories that will get the sales can be found in.

Secret # 7: The Soap Opera Sequence

This “secret” originates from the previous part of Dotcom Secrets. It’s all about producing a bond and a sort of rapport in between the Attractive Character and the target market by means of a traffic source we own. Email.

The Soap Opera Sequence comprises a series of email sequences that help to connect and develop an instant relationship in between you and the individual reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for developing the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his excellent heart also shares the EXACT five e-mail templates that have assisted him to shift into an Attractive Character and a sought-after web online marketer.

Because it capitalizes on giving value to your subscribers, the Soap Opera Sequence works. This ‘value’ coupled with an alluring open storyline hooks them the moment they read your first email and they’ll look forward to the next one.

The days of uninteresting e-mail sequences are over. Don’t simply enjoy soap opera on television, it’s time to anecdotally use it in your e-mail messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the trick to keeping your subscribers happy to speak with you every day is using the Seinfeld email format.”

What’s the Seinfeld format all about?

DotCom Secrets Seinfeld Sequence

It’s an email design that constructs excitement in your readers. It ‘d entertain them and cause them to buy from you.

It leverages the power of storytelling. But this time, you’re being innovative in sharing your life and relevant stories happening with/around you– stories they can quickly connect with. You should be strategic and purposeful about it anyways.

You wish to be able to lead perfect consumers back to your offer. This might look easy however it’s powerful!

When you’re sending out Seinfeld emails, Russell also provides excellent examples and composed design templates to speed up the procedure.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section Three: Funnelology

In this area, the techniques and tactics for constructing high-converting funnels are talked about in detail, as well as and what you actually ought to do to make your funnel work.

Russell covers the fundamentals of a funnel, phases (and sales funnel stages) and the type of landing pages to utilize, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we found out the significance of adhering to systems that work. To put it simply, there’s no need to transform the wheel.

There’s a possibility that you’re making the above error if you’re an organization owner and you’re having a hard time to break even.

This prevails with entrepreneurs who are simply starting with their sales funnel. They try to re-invent the entire lorry. What an awful path to follow when building a business!

The secret here is leveraging on other individuals who already have a successful funnel and making your offer to their specific customers. Watch on the:

  • Demographics
  • Advertisement copy and copies
  • Traffic sources
  • Offers
  • Landing page

Understanding how to reverse all these elements to work for you is an invaluable gift for your service. Once you comprehend how the pieces fit, it’s rather easy.

Secret # 10: Seven Phases Of A Funnel

I’m extremely delighted that I check out DotCom Secrets a couple of years ago (and several times more since that very first time to fully understand and carry out the techniques in my own online company.

It not just opened my eyes to funnels and how to construct them but also the seven stages that an ideal client needs to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me much better come to terms with this sentence within the DotCom Secrets. It reads:

The real distinction in between having a 6-, seven-, or even eight-figure service is whether you understand the phases of a funnel and can effectively monetize the points along the line.

I was familiar with that there are levels of traffic temperature and for that reason, treating them along the same funnel procedure is dangerous.

This secret alone is essential to developing the ideal kind of page, offer, and traffic that will lead to sales.

There’s also the pre-framing idea that you need to fully understand when creating a funnel– specifically if you want visitors and leads to trust you more. Well, who does not want to develop trust already?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets surpasses the normal company recommendations. It goes into the specific landing pages you can develop in the 7 building phases that we’ve discussed previously.

You get to see the twenty-three of the most effective foundation for your sales funnels.

DotCom Secrets 23 building blocks of a funnel

Smart funnel hackers use these foundation at specific times during these very same four phases of the funnel:

  • Pre-frame bridge
  • Qualifying customers
  • Qualifying purchasers

Identifying hyperactive buyers for your services and products.

You can choose which you want to begin with first and which one to stick to in your market once you’ve comprehended how this works.

Secret # 12: Frontend Vs. Backend Funnels

Choosing the best type of funnels can be a struggle even to the advanced online marketers. More so, understand the funnels that will be served only to qualified buyers (at the backend).

DotCom Secrets Frontend Vs Backend

This error isn’t so apparent– however bypassing it can make a difference in your traffic engagement and sales.

Here Russell lays out the procedure he follows when picking a funnel to utilize on the frontend of his worth ladders, the funnel he uses in the factor to consider phase (the middle), and those utilized for the backend offers.

Secret # 13: The Best Bait

I could not include this ‘secret’ when I first read the DotCom Secrets book.

Russell spills everything out in this area and exposes the secret that made all his books sell millions.

Simply by grabbing your complimentary copy of DotCom Secrets and studying the funnel steps, you’ll have a number of “Aha-Moments” that will change your business, particularly if you have a product you’re currently selling online (or even offline).

I indicate if you can purchase your totally free copy of DotCom Secrets and study the funnel actions, you’ll comprehend the trick behind these records.

He highlights the power of words and how utilizing a particular WORD can alter your whole company amazingly. That single word can serve as bait.

Regardless of the market you run in, what you do, what products you offer, or the business design, this is the part that a few of the successful entrepreneurs would hide from you.

 

Section Four: Funnels And Scripts

The first time I read DotCom Secrets, I couldn’t grasp this area since it was unique in its way. I needed to check out the book again to comprehend the point that Russell was making.

As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, in addition to the exact funnel scripts that have actually assisted him to offer countless each of his items.

These are divided into the Frontend, Middle and Backend Funnels. Remarkably, you do not need to fight with these parts since there’s an effective suite of software you can utilize to automate everything– ClickFunnels software.

1. Frontend Funnel: Two-Step– Free Plus Shipping

The Frontend Funnel is essential since it shows what need to occur when you get your visitors onboard your sales funnel.

You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to build and can benefit eCommerce business owners or marketers who have Shipping plus free offers.

The first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item needs to be shipped.

On the second page (step-two) of the funnel, the visitor’s credit card details is requested for the shipping and managing charge. As soon as the visitor has effectively filled out the second page– the One-time-offer is next.

Of course, you’re not left alone as there are scripts you will use to make this entire 2-step complimentary shipping funnel reliable. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the exact same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of setting up this offer is to assist breakeven and cover the cash you invested in marketing or getting the lead.

DotCom Secrets self liquidating offer

Here, Russell Brunson reveals the practical mechanics involved in this type of funnel. And he likewise introduced a special script called the Star, Story, Solution script which assists to push a cold lead towards your products.

You’ll gain access to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll discover how to lure visitors and let them keep paying for a longer time.

But you’re not limited in any way– as there are lots of methods to use this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The perfect webinar is the ideal and likewise the first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to utilize documented or live presentations to market your service or products on autopilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re offered with the strategies and scripts that will make the webinar truly “ideal.”.

5. Middle Funnel: Invisible Perfect Webinar.

It’s not FREE!. It’s a more sophisticated webinar presentation where your goal is to get people to purchase.

You’ll also access the scripts for this updated version of Perfect Webinar.

6. Middle Funnel: Product Launch.

You use the “Product Launch” funnel particularly for launching a brand-new product by sharing a series of videos to provide lots of worth to your visitors.

Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.

These videos will be convincing, valuable, and entertaining– thus triggering visitors to do something about it. You’ll find how to effectively structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of offering high-ticket offers using a sophisticated formula and scripts. If you’re a coach or expert, this funnel is what you require to get premium clients.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section 5: ClickFunnels.

This last section is quick however you can learn more by reading my ClickFunnels evaluate.

DotCom Secrets Pros and Cons.

DotCom Secrets is a terrific book if you want to gain insights, see examples, and check out stories that will influence you to construct an effective service online or guide you in transitioning from offline to online marketing channels.

Let’s consider the cons and pros quickly:.

Pros.

DotCom Secrets is free. Get business-building knowledge without paying cash.

Improve your company’ importance utilizing the value ladders and sales funnel methods and scripts.

Get tricks to ending up being an idea leader in your industry.

Basic techniques that will work for any business design.

Build relationships and establish connection with your customers.

Cons.

You may require to have an existing company to gain from DotCom Secrets (although it can certainly benefit you if you’re just beginning along with long as you carry out the information).

The book is perfect for businesses that leverage internet marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

When you get it from the official website, DotCom Secrets is FREE. You just need to spend for shipping/handling– $7.95 if you’re based within the United States or $14.95 for global.

There you have it, the Free Plus Shipping deal we talked about earlier. As you can see, Russell is a master at executing what he teaches.

You can get the paperback format for $14.80 if you choose to purchase DotCom Secrets from Amazon. It’s your option.

DotCom Secrets Free Book.

Thanks to Russell for providing the book free from his website (you simply spend for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a bundle of actionable strategies and tricks for growing a company and beginning.

You’ll come across a lot of aha minutes while going through the areas. You’re assisted on how to integrate the principle into my own service.

DotCom Secrets is a playbook. You might need to read it numerous times to get the ‘secrets’ into your head and service. You don’t have to if you have a strong IQ, which I’m sure you do!

All in all, if you’re selling services or items online, I highly recommend that you get a copy of DotCom Secrets for FREE.

>>Click Here To Get Your Copy Of Dotcom Secrets<<