Brandon Richarde Marketer Russell Brunson

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is a terrific book if you want to gain insights, see examples, and read stories that will motivate you to develop a successful company online or guide you in transitioning from offline to online marketing channels.

Let’s think about the cons and pros quickly:

Pros:

  • DotCom Secrets is free. Get it here.
  • You will get over the shoulder lessons from a successful super affiliate– Russell Brunson.
  • The book is a satisfying and easy read.
  • You will get actionable takeaways that you can utilize to improve your company right away.

Cons:

  • It’s not a “how to generate income online” book per se.
  • You will require to have some knowledge of online marketing concepts to totally appreciate the book.

If you want to find out from someone who has in fact made money online, Dotcom Secrets is an excellent resource.

Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll come away from reading this book with actionable takeaways that you can use to improve your organization immediately.

The only drawback is that it’s not a “how to generate income online” book per se– you will require to have some knowledge of internet marketing principles to totally value it.

However overall, Dotcom Secrets is a valuable resource for anybody wanting to develop or grow an online service.

If you’re ready to learn from one of the masters of Sales Funn, be sure to examine out this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my favorite organization books. You may need to read it several times to fully understand it. Or simply make it your companion as you set about your online lifestyle company experiences.

In the introduction of the book, Russell Brunson promised to keep the book evergreen for many years to come. The objective is to make it pertinent to both sophisticated and brand-new online entrepreneurs.

How many service books do you still find pertinent in this ever-changing world? Although marketing techniques are constantly changing, the DotCom Secrets book is still exceptionally relevant and beneficial today.

What Is DotCom Secrets?

The DotCom Secrets book supplies a step-by-step procedure for growing an effective company– whether online or offline.

DotCom Secrets Review

Despite The Fact That DotCom Secrets was first published in 2015, you’ll discover that most of the methods that Russell discuss are still effective today.

You’ll get a ton of actionable suggestions from the book and if you have strategies to offer items online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a reference.

Dan Kennedy composed the forward to the DotCom Secrets book. In his specific words:

” In fact, this is a tested playbook for growing your business with effective list building and sales/conversion methods, which can be used online and offline.”

This is a powerful and transformative book. DotCom Secrets by Russell Brunson is the perfect road map if you’re seeking to start a company or scale an existing business.

Within the pages of the Dotcom Secrets book, you’ll get a comprehensive plan that guides you on the right foundation for your organization. You’ll definitely get arise from reading it.

To be truthful, DotCom Secrets seems like a book for building a sustainable online business only.

Don’t be constrained by that since the actionable marketing strategies work for both online and offline services. You’re in safe hands if you run a brick-and-mortar service and want to shift to online marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, just you can address that question. If you wish to scale a business or begin and follow proven ‘shortcut’ that has been evaluated by Russell himself, you should read the DotCom Secrets book.

It’s changing lives and I’ve personally discovered it super important on my entrepreneurial journey (I’ve read it a number of times). I highly suggest the book.

DotCom Secrets might not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You should consider another book.

Although, DotCom Secrets provides smart insights and techniques to:

Existing company owner: If you have not begun a company at all or have no organization idea, the book may not pertain to you.

Product owners: If you have an existing product currently, then you can discover methods to double and even triple your sales.

Positive marketers: If you’re ready to take actions that may challenge your idea of service, then you must utilize DotCom Secrets as a referral.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You wish to build a company that stands the test of time. Because you do not have the skillset, tools, and tricks that have actually been tested and shown to produce fantastic results, you do not want to fizzle out.

Whether you’re a novice who’s simply getting started or you’re an expert, DotCom Secrets will stroll you through the process of starting and growing a rewarding company.

If you already have a business, use the secrets in the book to scale to amazing levels? Aside from generating income, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a trusted and effective book that provides particular, actionable directions on what you must do to fail-proof your business, how to attract consumers, and the tricks to significantly improve your sales.

If you stop working to check out DotCom Secrets, you’re still not limited at all. The only difficulty, however, is that you’ll miss out on the opportunity to rapidly grow your existing business or prosper in a competitive market.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some distinctions between Expert Secrets Both books relate to, way of life business owners, business owners and online marketers– since they match each other and attend to starting and growing an effective organization.

Specialist Secrets vs DotCom Secrets.

DotCom Secrets outlines a detailed procedure to efficiently structure your organization. You get to discover how to deliver your message and communicate value in a way that makes individuals wish to pay you.

Expert Secrets provides actionable examples, illustrations, and stories that assist you discover your voice, develop a devoted fan base and get paid to share messages that will change somebody else’s life.

Both books are suggested to entrepreneur who want to end up being more successful in their industries. Entrepreneurs who are constructed to see chances in competition instead of pain.

In Russell’s third and brand brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream customers (aka getting tons of traffic as the title of the book recommends).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is arranged into 5 areas much like Expert Secrets that describes the easy marketing processes and how to execute them.

Section One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell started the first area of DotCom Secrets with “Ladders and Funnels.” He also exposes five (5) marketing tricks. Let’s review them:

Secret # 1: The Secret Formula

You need to have a complete understanding of where you desire your company. How does this understanding help your consumers and customers?

This will help you to serve them better– instead of searching for out their discomfort points, how desperate they require services, and what they’re willing to pay.

In the secret formula, 4 easy concerns were detailed in a detailed order inside the DotCom Secrets book:

Who are your dream clients?

How do you find them?

How do you attract them without being aggressive?

What benefit will they obtain from your company?

You’ll discover answers to these questions and more in the very first secret.

Secret #2: The Value Ladder

When it comes to constructing a sustainable organization, value is crucial. , if there’s no worth, clients consumers customers customers leaveCustomers

Customers

That’s why Russell invested a ton of time to dissect the steps that you require to follow to browse your dream consumer from taking the “bait” (beginning point of your ladder) to where they wish to be.

DotCom Secrets Value Ladder

This trick is described as “taking them through your value ladder.”

When you effectively structure the value ladder, you’ll not just make more money, you’ll also offer your clients with a more personalized option. They’ll love you for this.

Secret # 3: From A Ladder To A Funnel

This trick is where the magic happens. It’s like a surprise that alters everything you currently learn about growing a rewarding service. You’ll get going with building out your own sales funnel and the psychology behind a successful funnel.

It exceeds the item you’re selling or how they’re priced. There’s a lot more …

You require to have a complete worth ladder in place. It’s like your infallible system for making sales on auto-pilot. You may not have the ability to construct a high-converting sales funnel if you don’t have an efficient worth adder drawn up.

The sales funnel is essential and has actually changed the way business owners and companies approach sales online.

It works because it takes into consideration the clients’ habits– and moves them through the different actions of your value ladder until they’re prepared to acquire your product– voluntarily.

Secret # 4: How To Find Your Dream Customers

You have a target audience. Sadly, you might not know how to recognize or serve them. That’s why knowing how to define your target audience is very important.

This secret describes where your target audience (i.e., clients who are ready to acquire your item) are spending most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be armed with the techniques that work to get a customer to leave whatever they’re doing and have a look at your page.

Every online entrepreneur requires to learn and master these methods. Russell makes it easy in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Generating traffic to a landing page or site is a consistent struggle for most people. It’s probably the most difficult element of running a successful online business.

Do you truly understand how traffic works in the online marketing space? If you aren’t confident in your traffic generation know-how, Russell has the answers.

He shows you the very best kind of traffic that you must focus on and how it can change your business. The kind of traffic includes:

  • Traffic we control
  • The traffic we do not manage
  • Traffic we own

Section Two: Your Communication Funnel

In this section, Russell digs deeper into the processes involved in building an audience by leveraging more advanced individual branding strategies, the secrets to communicating well with your audience that will cause a sale.

Make certain you don’t skip this area while reading DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to building a confident and appealing character.

Why do you believe people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have enormous fans?

As a company owner, you can’t go wrong when you lastly establish an attractive character. When you’re successful at it, it implies you can add more qualified clients to your e-mail list and release a successful item that people are willing and prepared to buy right now.

In developing that appealing character, Russell Brunson defines the 3 components you must keep in check, which is split into 3 (3) classifications:

  • The Elements
  • The Identity
  • Stories

DotCom Secrets reveals you how to produce an appealing character utilizing these parts and their aspects, and identify the very best way to communicate your fascinating stories that will get the sales can be found in.

Secret # 7: The Soap Opera Sequence

This “secret” comes from the previous part of Dotcom Secrets. It’s everything about creating a bond and a sort of relationship in between the Attractive Character and the target market via a traffic source we own. Email.

The Soap Opera Sequence comprises a series of e-mail series that help to link and establish an instant relationship in between you and the individual reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for developing the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his excellent heart likewise shares the EXACT five e-mail design templates that have helped him to transition into an Attractive Character and a sought-after web marketer.

The Soap Opera Sequence works due to the fact that it capitalizes on providing worth to your customers. This ‘value’ combined with a tempting open storyline hooks them the moment they read your very first e-mail and they’ll look forward to the next one.

The days of boring email sequences are over. Don’t simply take pleasure in daytime drama on TV, it’s time to anecdotally use it in your email messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the trick to keeping your subscribers happy to hear from you every day is utilizing the Seinfeld email format.”

What’s the Seinfeld format all about?

DotCom Secrets Seinfeld Sequence

It’s an e-mail style that develops excitement in your readers. It ‘d amuse them and cause them to buy from you.

It leverages the power of storytelling. However this time, you’re being creative in sharing your life and relevant stories taking place with/around you– stories they can easily connect with. You should be purposeful and tactical about it anyways.

You want to be able to lead perfect customers back to your deal. This might look easy however it’s effective!

Russell likewise offers fine examples and written design templates to accelerate the procedure when you’re sending out Seinfeld e-mails.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area Three: Funnelology

In this area, the strategies and methods for building high-converting funnels are discussed in detail, along with and what you really need to do to make your funnel work.

Russell covers the fundamentals of a funnel, stages (and sales funnel stages) and the type of landing pages to utilize, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we learned the importance of sticking to systems that work. Simply put, there’s no need to transform the wheel.

If you’re a company owner and you’re struggling to break even, there’s a chance that you’re making the above error.

This prevails with business owners who are just starting with their sales funnel. They attempt to re-invent the whole lorry. What a terrible course to follow when constructing a service!

The trick here is leveraging on other people who already have a successful funnel and making your offer to their precise clients. Watch on the:

  • Demographics
  • Ad copy and copies
  • Traffic sources
  • Offers
  • Landing page

Knowing how to reverse all these aspects to work for you is a priceless present for your business. It’s rather simple once you understand how the pieces fit.

Secret # 10: Seven Phases Of A Funnel

I’m very glad that I read DotCom Secrets a couple of years ago (and a number of times more because that very first time to fully comprehend and execute the strategies in my own online company.

It not just opened my eyes to funnels and how to build them but likewise the seven phases that an ideal customer has to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me much better come to terms with this sentence within the DotCom Secrets. It checks out:

The real distinction between having a six-, 7-, or perhaps eight-figure service is whether you understand the phases of a funnel and can successfully generate income from the points along the line.

I got to know that there are levels of traffic temperature level and for that reason, treating them along the same funnel process is dangerous.

This trick alone is fundamental to producing the best kind of page, deal, and traffic that will result in sales.

There’s likewise the pre-framing idea that you need to fully understand when producing a funnel– especially if you want visitors and results in trust you more. Well, who doesn’t want to establish trust currently?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets surpasses the normal company advice. It goes into the specific landing pages you can produce in the 7 structure stages that we’ve gone over previously.

You get to see the twenty-three of the most reliable foundation for your sales funnels.

DotCom Secrets 23 building blocks of a funnel

Smart funnel hackers utilize these foundation at particular times during these exact same four phases of the funnel:

  • Pre-frame bridge
  • Qualifying subscribers
  • Qualifying buyers

Recognizing hyper purchasers for your services and items.

When you’ve comprehended how this works, you can choose which you wish to start with very first and which one to adhere to in your market.

Secret # 12: Frontend Vs. Backend Funnels

Picking the right type of funnels can be a battle even to the advanced marketers. More so, understand the funnels that will be served only to qualified buyers (at the backend).

DotCom Secrets Frontend Vs Backend

This mistake isn’t so obvious– but bypassing it can make a distinction in your traffic engagement and sales.

Here Russell outlines the procedure he follows when selecting a funnel to utilize on the frontend of his worth ladders, the funnel he uses in the factor to consider stage (the middle), and those used for the backend deals.

Secret # 13: The Best Bait

I couldn’t contain this ‘secret’ when I initially read the DotCom Secrets book.

Russell spills all of it out in this area and exposes the secret that made all his books sell millions.

Simply by grabbing your totally free copy of DotCom Secrets and studying the funnel actions, you’ll have several “Aha-Moments” that will alter your company, particularly if you have an item you’re currently selling online (and even offline).

I imply if you can purchase your totally free copy of DotCom Secrets and study the funnel actions, you’ll comprehend the trick behind these records.

He highlights the power of words and how utilizing a particular WORD can change your entire company amazingly. That single word can function as bait.

Regardless of the industry you run in, what you do, what products you use, or business model, this is the part that a few of the successful entrepreneurs would hide from you.

 

Area Four: Funnels And Scripts

The very first time I check out DotCom Secrets, I could not grasp this section because it was distinct in its way. I had to read the book once again to comprehend the point that Russell was making.

As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, in addition to the exact funnel scripts that have assisted him to offer countless each of his products.

These are split into the Frontend, Middle and Backend Funnels. Interestingly, you don’t have to struggle with these parts due to the fact that there’s an effective suite of software application you can utilize to automate everything– ClickFunnels software application.

1. Frontend Funnel: Two-Step– Free Plus Shipping

Due to the fact that it shows what should take place when you get your visitors onboard your sales funnel, the Frontend Funnel is essential.

You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to develop and can benefit eCommerce business owners or marketers who have Free Plus Shipping offers.

The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product ought to be delivered.

On the second page (step-two) of the funnel, the visitor’s charge card info is asked for the shipping and handling charge. When the visitor has actually successfully filled out the second page– the One-time-offer is next.

Of course, you’re not left alone as there are scripts you will utilize to make this entire 2-step complimentary shipping funnel reliable. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of establishing this deal is to help breakeven and cover the money you invested in marketing or getting the lead.

DotCom Secrets self liquidating deal

Here, Russell Brunson shows the practical mechanics associated with this type of funnel. And he likewise presented an unique script called the Star, Story, Solution script which helps to nudge a cold lead towards your products.

You’ll gain access to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll find how to attract visitors and let them keep paying for a longer time.

But you’re not limited in any way– as there are lots of ways to use this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The ideal webinar is the best and also the very first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to utilize live or taped presentations to market your product and services on auto-pilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re provided with the techniques and scripts that will make the webinar really “perfect.”.

5. Middle Funnel: Invisible Perfect Webinar.

It’s not FREE!. It’s a more sophisticated webinar discussion where your objective is to get people to buy.

You’ll likewise access the scripts for this upgraded variation of Perfect Webinar.

6. Middle Funnel: Product Launch.

You utilize the “Product Launch” funnel specifically for releasing a brand-new product by sharing a series of videos to provide tons of worth to your visitors.

Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them use it.

These videos will be persuasive, practical, and amusing– consequently triggering visitors to act. You’ll discover how to appropriately structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of selling high-ticket deals utilizing an innovative formula and scripts. If you’re a coach or consultant, this funnel is what you require to obtain premium customers.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area 5: ClickFunnels.

This last section is quick but you can discover more by reading my ClickFunnels review.

DotCom Secrets Pros and Cons.

DotCom Secrets is a fantastic book if you want to gain insights, see examples, and check out stories that will motivate you to construct a successful business online or guide you in transitioning from offline to online marketing channels.

Let’s consider the pros and cons quickly:.

Pros.

DotCom Secrets is free. Get business-building knowledge without paying cash.

Improve your company’ importance utilizing the worth ladders and sales funnel techniques and scripts.

Get tricks to ending up being an idea leader in your market.

Basic methods that will work for any company design.

Establish and build relationships connection with your clients.

Cons.

You may require to have an existing organization to take advantage of DotCom Secrets (although it can certainly benefit you if you’re simply starting in addition to long as you execute the information).

The book is ideal for organizations that take advantage of internet marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

When you get it from the official site, DotCom Secrets is FREE. If you’re based within the US or $14.95 for global, you just have to pay for shipping/handling– $7.95.

There you have it, the Free Plus Shipping deal we talked about previously. As you can see, Russell is a master at executing what he teaches.

You can get the paperback format for $14.80 if you prefer to buy DotCom Secrets from Amazon. It’s your option.

DotCom Secrets Free Book.

Thanks to Russell for offering the book free from his site (you just pay for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a package of actionable strategies and tricks for growing an organization and beginning.

You’ll discover a lot of aha minutes while going through the sections. More significantly, you’re guided on how to include the principle into my own organization.

DotCom Secrets is a playbook. You might need to read it multiple times to get the ‘secrets’ into your head and company. You do not have to if you have a strong IQ, which I’m sure you do!

All in all, if you’re offering service or products online, I extremely advise that you get a copy of DotCom Secrets for FREE.

>>Click Here To Get Your Copy Of Dotcom Secrets<<