Brandon Rushard Marketer Russell Brunson

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is a terrific book if you want to get insights, see examples, and check out stories that will motivate you to develop an effective business online or guide you in transitioning from offline to internet marketing channels.

So let’s think about the cons and pros quickly:

Pros:

  • DotCom Secrets is totally free. Get it here.
  • You will overcome the shoulder lessons from a successful extremely affiliate– Russell Brunson.
  • The book is a easy and satisfying read.
  • You will get actionable takeaways that you can utilize to enhance your service instantly.

Cons:

  • It’s not a “how to generate income online” book per se.
  • You will require to have some knowledge of internet marketing principles to fully value the book.

Dotcom Secrets is a great resource if you wish to learn from someone who has actually earned money online.

Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll come away from reading this book with actionable takeaways that you can utilize to enhance your company immediately.

The only disadvantage is that it’s not a “how to make money online” book per se– you will require to have some understanding of online marketing ideas to totally value it.

In general, Dotcom Secrets is an important resource for anybody looking to develop or grow an online service.

So if you’re prepared to gain from among the masters of Sales Funn, be sure to have a look at this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my favorite service books. You may have to read it several times to fully understand it. Or simply make it your buddy as you go about your online lifestyle organization experiences.

In the introduction of the book, Russell Brunson guaranteed to keep the book evergreen for many years to come. The objective is to make it relevant to both advanced and new online entrepreneurs.

The number of service books do you still find appropriate in this ever-changing world? Although marketing techniques are continuously changing, the DotCom Secrets book is still extremely appropriate and useful today.

What Is DotCom Secrets?

The DotCom Secrets book provides a detailed process for growing a successful company– whether online or offline.

DotCom Secrets Review

Although DotCom Secrets was first released in 2015, you’ll discover that the majority of the techniques that Russell speak about are still reliable today.

You’ll get a ton of actionable suggestions from the book and if you have strategies to offer items online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a recommendation.

Dan Kennedy wrote the forward to the DotCom Secrets book. In his specific words:

” In fact, this is a tested playbook for growing your business with effective lead generation and sales/conversion techniques, which can be used offline and online.”

This is a powerful and transformative book. If you’re looking to begin a company or scale an existing business, DotCom Secrets by Russell Brunson is the perfect roadway map.

Within the pages of the Dotcom Secrets book, you’ll get an in-depth plan that guides you on the right foundation for your service. You’ll certainly get arise from reading it.

To be truthful, DotCom Secrets sounds like a book for developing a sustainable online organization only.

But don’t be constrained by that because the actionable marketing strategies work for both online and offline businesses. So you’re in safe hands if you run a brick-and-mortar company and want to shift to internet marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, only you can address that question. If you want to scale a service or start and follow proven ‘shortcut’ that has actually been checked by Russell himself, you ought to check out the DotCom Secrets book.

It’s altering lives and I’ve personally found it extremely important on my entrepreneurial journey (I’ve read it several times). I extremely advise the book.

If you ‘d rather play cool and try to figure it out on your own, then DotCom Secrets might not be worth your read. You should consider another book.

DotCom Secrets provides wise insights and techniques to:

Existing company owner: If you haven’t started an organization at all or have no service concept, the book might not relate to you.

Product owners: If you have an existing product currently, then you can learn methods to double or perhaps triple your sales.

Confident online marketers: If you’re prepared to take actions that might challenge your concept of business, then you ought to use DotCom Secrets as a reference.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You wish to construct a business that stands the test of time. You do not wish to blow over due to the fact that you lack the skillset, tools, and tricks that have actually been evaluated and shown to produce fantastic results.

So whether you’re a newbie who’s simply getting started or you’re a professional, DotCom Secrets will walk you through the procedure of beginning and growing a successful company.

If you currently have a service, utilize the secrets in the book to scale to astounding levels? Aside from generating income, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a relied on and effective book that provides specific, actionable instructions on what you need to do to fail-proof your company, how to bring in customers, and the tricks to significantly improve your sales.

If you fail to read DotCom Secrets, you’re still not restricted at all. The only obstacle, however, is that you’ll miss the chance to rapidly grow your existing service or flourish in a competitive market.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some differences in between Expert Secrets Both books pertain to, way of life business owners, company owner and online marketers– considering that they match each other and provide for beginning and growing an effective company.

Expert Secrets vs DotCom Secrets.

DotCom Secrets outlines a step-by-step procedure to efficiently structure your company. You get to find out how to provide your message and interact worth in such a way that makes people want to pay you.

Professional Secrets offers actionable examples, illustrations, and stories that help you find your voice, construct a faithful fan base and earn money to share messages that will alter somebody else’s life.

Both books are recommended to company owner who wish to become more successful in their industries. Entrepreneurs who are built to see opportunities in competitors instead of pain.

In Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream consumers (aka getting heaps of traffic as the title of the book recommends).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is arranged into 5 sections just like Expert Secrets that outlines the simple marketing processes and how to implement them.

Section One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell began the very first area of DotCom Secrets with “Ladders and Funnels.” He also reveals 5 (5) marketing secrets. Let’s review them:

Secret # 1: The Secret Formula

You need to have a full understanding of where you desire your organization. How does this understanding assist your consumers and clients?

This will help you to serve them better– instead of looking for out their pain points, how desperate they require options, and what they’re willing to pay.

In the secret formula, 4 simple questions were outlined in a step-by-step order inside the DotCom Secrets book:

Who are your dream clients?

How do you find them?

How do you attract them without being aggressive?

What benefit will they obtain from your business?

You’ll find answers to these concerns and more in the first secret.

Secret #2: The Value Ladder

Value is essential when it pertains to building a sustainable service. If there’s no worth, customers and customers will leave.

That’s why Russell invested a lots of time to dissect the steps that you require to follow to browse your dream client from taking the “bait” (starting point of your ladder) to where they wish to be.

DotCom Secrets Value Ladder

This trick is referred to as “taking them through your worth ladder.”

When you effectively structure the value ladder, you’ll not only make more money, you’ll also offer your consumers with a more tailored option. They’ll like you for this.

Secret # 3: From A Ladder To A Funnel

This secret is where the magic occurs. It’s like a surprise that alters everything you already learn about growing a successful service. You’ll begin with developing out your own sales funnel and the psychology behind a successful funnel.

It exceeds the product you’re offering or how they’re priced. There’s a lot more …

You require to have a total worth ladder in place. It’s like your infallible system for making sales on autopilot. You may not be able to develop a high-converting sales funnel if you do not have a reliable value adder mapped out.

The sales funnel is essential and has actually changed the method entrepreneurs and companies approach sales online.

It works since it considers the customers’ behaviors– and moves them through the various steps of your worth ladder till they’re all set to acquire your item– willingly.

Secret # 4: How To Find Your Dream Customers

You have a target market. Sadly, you may not know how to recognize or serve them. That’s why knowing how to define your target market is very important.

This secret outlines where your target audience (i.e., consumers who are ready to purchase your product) are spending most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be equipped with the techniques that work to get a customer to leave whatever they’re doing and take a look at your page.

Every online business owner needs to learn and master these methods. Russell makes it simple in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Getting traffic to a landing page or website is a continuous battle for the majority of people. It’s arguably the most complicated aspect of running an effective online service.

Do you truly comprehend how traffic works in the internet marketing space? If you aren’t confident in your traffic generation proficiency, Russell has the answers.

He reveals you the very best type of traffic that you should take notice of and how it can change your service. The type of traffic consists of:

  • Traffic we manage
  • The traffic we don’t manage
  • Traffic we own

Area Two: Your Communication Funnel

In this section, Russell digs deeper into the processes associated with constructing an audience by leveraging more advanced individual branding methods, the tricks to communicating well with your audience that will cause a sale.

Make sure you don’t skip this area while reading DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to building a confident and attractive character.

Why do you think people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have enormous fans?

As a company owner, you can’t go wrong when you lastly develop an attractive character. When you’re effective at it, it indicates you can add more certified customers to your e-mail list and release a successful product that individuals are willing and all set to buy right away.

In producing that appealing character, Russell Brunson specifies the three elements you must keep in check, which is divided into three (3) classifications:

  • The Elements
  • The Identity
  • Stories

DotCom Secrets shows you how to develop an attractive character using these components and their components, and recognize the very best way to interact your captivating stories that will get the sales coming in.

Secret # 7: The Soap Opera Sequence

This “secret” originates from the previous part of Dotcom Secrets. It’s all about creating a bond and a sort of rapport between the Attractive Character and the target market by means of a traffic source we own. Email.

The Soap Opera Sequence makes up a series of email series that assist to link and develop an immediate relationship between you and the individual reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for coming up with the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his excellent heart likewise shares the EXACT five e-mail design templates that have assisted him to transition into a sought-after internet and an appealing character marketer.

Since it capitalizes on giving worth to your customers, the Soap Opera Sequence works. This ‘value’ combined with an irresistible open storyline hooks them the minute they read your first e-mail and they’ll eagerly anticipate the next one.

The days of dull email series are over. Don’t just enjoy daytime drama on television, it’s time to anecdotally use it in your e-mail messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the secret to keeping your subscribers delighted to hear from you every day is using the Seinfeld e-mail format.”

What’s the Seinfeld format all about?

DotCom Secrets Seinfeld Sequence

It’s an e-mail style that develops enjoyment in your readers. It ‘d entertain them and trigger them to buy from you.

It leverages the power of storytelling. However this time, you’re being creative in sharing your life and pertinent stories taking place with/around you– stories they can quickly get in touch with. You should be tactical and purposeful about it anyways.

You want to have the ability to lead ideal consumers back to your offer. This may look simple however it’s powerful!

Russell likewise offers good examples and composed templates to speed up the process when you’re sending out Seinfeld emails.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section Three: Funnelology

In this area, the techniques and techniques for developing high-converting funnels are gone over in detail, as well as and what you actually should do to make your funnel work.

Russell covers the fundamentals of a funnel, phases (and sales funnel stages) and the type of landing pages to utilize, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we discovered the value of adhering to systems that work. To put it simply, there’s no requirement to reinvent the wheel.

There’s an opportunity that you’re making the above mistake if you’re a company owner and you’re having a hard time to break even.

This is common with business owners who are just starting with their sales funnel. They try to re-invent the entire car. What a horrible course to follow when building a company!

The secret here is leveraging on other individuals who currently have an effective funnel and making your deal to their precise customers. Watch on the:

  • Demographics
  • Ad copy and copies
  • Traffic sources
  • Deals
  • Landing page

Understanding how to reverse all these elements to work for you is an invaluable present for your business. It’s rather easy once you understand how the pieces fit.

Secret # 10: Seven Phases Of A Funnel

I’m really grateful that I read DotCom Secrets a few years ago (and numerous times more since that first time to completely understand and execute the techniques in my own online company.

It not only opened my eyes to funnels and how to develop them however likewise the seven phases that an ideal consumer needs to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me better come to terms with this sentence within the DotCom Secrets. It reads:

The real difference between having a six-, seven-, or even eight-figure business is whether you comprehend the phases of a funnel and can successfully monetize the points along the line.

I learnt more about that there are levels of traffic temperature level and for that reason, treating them along the exact same funnel procedure threatens.

This secret alone is basic to producing the best type of page, deal, and traffic that will cause sales.

There’s likewise the pre-framing principle that you require to totally understand when producing a funnel– specifically if you want visitors and leads to trust you more. Well, who doesn’t want to develop trust already?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets surpasses the typical service suggestions. It goes into the particular landing pages you can produce in the 7 structure stages that we’ve gone over earlier.

You get to see the twenty-three of the most reliable building blocks for your sales funnels.

DotCom Secrets 23 building blocks of a funnel

Smart funnel hackers utilize these foundation at specific times throughout these same 4 stages of the funnel:

  • Pre-frame bridge
  • Qualifying subscribers
  • Qualifying purchasers

Identifying hyper purchasers for your product or services.

You can choose which you want to begin with very first and which one to stick to in your market as soon as you’ve understood how this works.

Secret # 12: Frontend Vs. Backend Funnels

Choosing the right kind of funnels can be a battle even to the more advanced marketers. More so, understand the funnels that will be served only to certified purchasers (at the backend).

DotCom Secrets Frontend Vs Backend

This mistake isn’t so apparent– but bypassing it can make a distinction in your traffic engagement and sales.

Here Russell details the process he follows when selecting a funnel to utilize on the frontend of his value ladders, the funnel he utilizes in the consideration phase (the middle), and those utilized for the backend offers.

Secret # 13: The Best Bait

I couldn’t contain this ‘secret’ when I first read the DotCom Secrets book.

Russell spills it all out in this area and exposes the secret that made all his books sell millions.

Just by getting your free copy of DotCom Secrets and studying the funnel steps, you’ll have numerous “Aha-Moments” that will alter your organization, especially if you have an item you’re currently offering online (or even offline).

I mean if you can buy your totally free copy of DotCom Secrets and study the funnel steps, you’ll comprehend the trick behind these records.

He stresses the power of words and how using a certain WORD can alter your entire business amazingly. That single word can function as bait.

Despite the industry you operate in, what you do, what products you use, or business design, this is the part that a few of the effective business owners would conceal from you.

 

Area Four: Scripts and funnels

The very first time I read DotCom Secrets, I could not understand this area since it was special in its method. I had to read the book once again to comprehend the point that Russell was making.

As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, in addition to the specific funnel scripts that have assisted him to offer countless each of his products.

These are split into the Frontend, Middle and Backend Funnels. Surprisingly, you don’t need to fight with these parts since there’s a powerful suite of software application you can utilize to automate whatever– ClickFunnels software application.

1. Frontend Funnel: Two-Step– Free Plus Shipping

The Frontend Funnel is essential due to the fact that it reveals what need to take place once you get your visitors onboard your sales funnel.

You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to develop and can benefit eCommerce entrepreneurs or online marketers who have Shipping plus totally free deals.

The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item must be shipped.

On the 2nd page (step-two) of the funnel, the visitor’s charge card information is asked for the shipping and dealing with charge. Once the visitor has actually successfully completed the 2nd page– the One-time-offer is next.

Of course, you’re not left alone as there are scripts you will utilize to make this entire 2-step complimentary shipping funnel efficient. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the exact same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of establishing this offer is to help breakeven and cover the money you invested in marketing or getting the lead.

DotCom Secrets self liquidating deal

Here, Russell Brunson reveals the useful mechanics associated with this kind of funnel. And he likewise introduced a special script called the Star, Story, Solution script which helps to nudge a cold lead towards your products.

You’ll gain access to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll find how to lure visitors and let them keep paying for a longer time.

But you’re not limited in any way– as there are lots of ways to utilize this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The perfect webinar is the ideal and likewise the very first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to utilize taped or live presentations to market your services or products on autopilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re supplied with the techniques and scripts that will make the webinar really “best.”.

5. Middle Funnel: Invisible Perfect Webinar.

Unlike the Perfect Webinar, this one is a little different. It’s not FREE!. It’s an advanced webinar discussion where your goal is to get people to buy. It’s “invisible”– which implies there’s no aggressive or deceptiveness included.

You’ll likewise access the scripts for this upgraded variation of Perfect Webinar.

6. Middle Funnel: Product Launch.

You utilize the “Product Launch” funnel particularly for introducing a brand-new item by sharing a series of videos to provide tons of value to your visitors.

Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.

These videos will be persuasive, practical, and entertaining– thus triggering visitors to act. You’ll discover how to properly structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of offering high-ticket deals utilizing an innovative formula and scripts. This funnel is what you require to obtain premium clients if you’re a coach or expert.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section 5: ClickFunnels.

This last area is quick however you can find out more by reading my ClickFunnels evaluate.

DotCom Secrets Pros and Cons.

DotCom Secrets is an excellent book if you want to gain insights, see examples, and check out stories that will inspire you to develop an effective service online or guide you in transitioning from offline to online marketing channels.

Let’s think about the pros and cons quickly:.

Pros.

DotCom Secrets is complimentary. Get business-building understanding without paying money.

Improve your company’ importance utilizing the value ladders and sales funnel strategies and scripts.

Get tricks to becoming a thought leader in your market.

Basic methods that will work for any company model.

Build relationships and establish connection with your clients.

Cons.

You may require to have an existing company to take advantage of DotCom Secrets (although it can certainly benefit you if you’re simply starting along with long as you implement the info).

The book is ideal for businesses that utilize internet marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

When you get it from the main site, DotCom Secrets is FREE. You only have to spend for shipping/handling– $7.95 if you’re based within the US or $14.95 for international.

There you have it, the Free Plus Shipping deal we went over previously. As you can see, Russell is a master at implementing what he teaches.

If you choose to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.

DotCom Secrets Free Book.

Thanks to Russell for providing the book devoid of his site (you simply pay for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a bundle of actionable methods and secrets for growing a company and beginning.

You’ll stumble upon a bunch of aha minutes while going through the areas. More significantly, you’re guided on how to integrate the concept into my own company.

DotCom Secrets is a playbook. You may have to read it numerous times to get the ‘secrets’ into your head and service. You don’t have to if you have a strong IQ, which I’m sure you do!

All in all, if you’re selling services or products online, I extremely recommend that you get a copy of DotCom Secrets free of charge.

>>Click Here To Get Your Copy Of Dotcom Secrets<<