Brendon Burchard And Russell Brunson

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is a great book if you want to gain insights, see examples, and read stories that will influence you to build an effective organization online or guide you in transitioning from offline to online marketing channels.

So let’s think about the benefits and drawbacks rapidly:

Pros:

  • DotCom Secrets is totally free. Get it here.
  • You will get over the shoulder lessons from a successful incredibly affiliate– Russell Brunson.
  • The book is a enjoyable and simple read.
  • You will get actionable takeaways that you can use to enhance your business immediately.

Cons:

  • It’s not a “how to earn money online” book per se.
  • You will need to have some knowledge of online marketing concepts to completely appreciate the book.

Dotcom Secrets is a terrific resource if you want to learn from someone who has in fact earned money online.

Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll leave from reading this book with actionable takeaways that you can utilize to improve your business immediately.

The only disadvantage is that it’s not a “how to generate income online” book per se– you will need to have some knowledge of online marketing principles to totally value it.

In general, Dotcom Secrets is an important resource for anyone looking to construct or grow an online business.

So if you’re all set to learn from among the masters of Sales Funn, be sure to take a look at this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my preferred business books. You might have to read it numerous times to completely grasp it. Or simply make it your companion as you go about your online lifestyle business adventures.

In the introduction of the book, Russell Brunson guaranteed to keep the book evergreen for years to come. The objective is to make it relevant to both sophisticated and new online entrepreneurs.

How many business books do you still find appropriate in this ever-changing world? Despite the fact that marketing methods are constantly changing, the DotCom Secrets book is still extremely relevant and helpful today.

What Is DotCom Secrets?

The DotCom Secrets book supplies a step-by-step process for growing a successful business– whether online or offline.

DotCom Secrets Review

Despite The Fact That DotCom Secrets was first published in 2015, you’ll find that most of the techniques that Russell discuss are still reliable today.

You’ll get a lots of actionable recommendations from the book and if you have plans to sell items online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a referral.

Dan Kennedy composed the forward to the DotCom Secrets book. In his exact words:

” In reality, this is a proven playbook for growing your company with reliable list building and sales/conversion techniques, which can be utilized online and offline.”

This is a powerful and transformative book. If you’re looking to start a company or scale an existing organization, DotCom Secrets by Russell Brunson is the ideal roadway map.

Within the pages of the Dotcom Secrets book, you’ll get an in-depth strategy that guides you on the best foundation for your company. You’ll absolutely get results from reading it.

To be honest, DotCom Secrets seems like a book for developing a sustainable online organization just.

Don’t be constrained by that since the actionable marketing methods work for both online and offline companies. You’re in safe hands if you run a brick-and-mortar company and want to shift to online marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, only you can answer that concern. If you wish to scale a business or begin and follow tested ‘shortcut’ that has been evaluated by Russell himself, you need to check out the DotCom Secrets book.

It’s altering lives and I’ve personally discovered it extremely valuable on my entrepreneurial journey (I’ve read it several times). I extremely advise the book.

If you ‘d rather play cool and try to figure it out by yourself, then DotCom Secrets may not deserve your read. You need to consider another book.

Although, DotCom Secrets offers smart insights and methods to:

Existing business owners: If you haven’t begun a company at all or have no service concept, the book may not be relevant to you.

Item owners: If you have an existing product already, then you can learn strategies to double or even triple your sales.

Positive marketers: If you’re prepared to take actions that might challenge your concept of business, then you ought to utilize DotCom Secrets as a reference.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You wish to develop a company that stands the test of time. Due to the fact that you lack the skillset, tools, and secrets that have been checked and proven to produce fantastic results, you don’t desire to fizzle out.

Whether you’re a newbie who’s simply getting started or you’re an expert, DotCom Secrets will stroll you through the process of starting and growing a lucrative organization.

If you already have a business, utilize the tricks in the book to scale to incredible levels? Aside from generating income, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a relied on and powerful book that provides specific, actionable instructions on what you ought to do to fail-proof your service, how to draw in consumers, and the tricks to considerably improve your sales.

If you fail to read DotCom Secrets, you’re still not restricted at all. The only difficulty, however, is that you’ll miss out on the chance to rapidly grow your existing business or grow in a competitive industry.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some differences in between Expert Secrets Both books are relevant to, way of life business owners, company owner and online marketers– given that they match each other and attend to starting and growing an effective company.

Professional Secrets vs DotCom Secrets.

DotCom Secrets details a step-by-step process to efficiently structure your service. You get to find out how to deliver your message and interact worth in a manner that makes individuals wish to pay you.

Expert Secrets offers actionable examples, illustrations, and stories that help you discover your voice, develop a faithful fan base and earn money to share messages that will alter someone else’s life.

Both books are advised to company owner who want to become more successful in their markets. Business owners who are built to see chances in competition instead of pain.

In Russell’s 3rd and brand name brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream clients (aka getting lots of traffic as the title of the book recommends).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is arranged into 5 sections just like Expert Secrets that describes the easy marketing procedures and how to execute them.

Area One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell started the first area of DotCom Secrets with “Ladders and Funnels.” He likewise reveals 5 (5) marketing tricks. Let’s go over them:

Secret # 1: The Secret Formula

First, you need to have a complete understanding of where you desire your business. How does this understanding assist your customers and customers?

This will help you to serve them better– instead of looking for out their pain points, how desperate they require solutions, and what they’re willing to pay.

In the secret formula, four simple questions were outlined in a detailed order inside the DotCom Secrets book:

Who are your dream clients?

How do you discover them?

How do you attract them without being pushy?

What advantage will they obtain from your business?

You’ll find answers to these concerns and more in the very first trick.

Secret #2: The Value Ladder

Worth is crucial when it pertains to building a sustainable business. , if there’s no worth, customers clients clients customers leaveCustomers

.

That’s why Russell invested a ton of time to dissect the actions that you require to follow to navigate your dream customer from taking the “bait” (starting point of your ladder) to where they wish to be.

DotCom Secrets Value Ladder

This secret is referred to as “taking them through your value ladder.”

When you effectively structure the value ladder, you’ll not only make more cash, you’ll also offer your consumers with a more customized service. They’ll like you for this.

Secret # 3: From A Ladder To A Funnel

This secret is where the magic takes place. It’s like a surprise that alters whatever you currently understand about growing a successful organization. You’ll get going with constructing out your own sales funnel and the psychology behind a lucrative funnel.

There’s a lot more …

You need to have a complete value ladder in place. You may not be able to build a high-converting sales funnel if you do not have an effective worth adder mapped out.

The sales funnel is essential and has altered the method entrepreneurs and services approach sales online.

It works since it takes into account the clients’ behaviors– and moves them through the various actions of your value ladder till they’re ready to purchase your item– willingly.

Secret # 4: How To Find Your Dream Customers

You have a target market. Regrettably, you might not know how to identify or serve them. That’s why understanding how to define your target audience is very important.

This secret lays out where your target audience (i.e., customers who are ready to acquire your item) are spending most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be armed with the techniques that work to get a customer to leave whatever they’re doing and check out your page.

Every online business owner needs to discover and master these strategies. Russell makes it easy in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Getting traffic to a landing page or website is a constant struggle for most people. It’s probably the most complicated element of running an effective online business.

Do you actually comprehend how traffic works in the internet marketing space? Russell has the answers if you aren’t positive in your traffic generation proficiency.

He shows you the very best type of traffic that you should take note of and how it can change your service. The type of traffic includes:

  • Traffic we manage
  • The traffic we don’t control
  • Traffic we own

Section Two: Your Communication Funnel

In this section, Russell digs deeper into the processes associated with constructing an audience by leveraging advanced personal branding methods, the secrets to communicating well with your audience that will lead to a sale.

Make sure you do not avoid this area while checking out DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to developing a attractive and positive character.

Why do you believe men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have huge fans?

As a business owner, you can’t fail when you lastly develop an attractive character. When you’re effective at it, it means you can add more certified customers to your e-mail list and introduce a successful product that individuals are all set and ready to buy right now.

In producing that appealing character, Russell Brunson defines the three components you need to keep in check, which is divided into three (3) classifications:

  • The Elements
  • The Identity
  • Storylines

DotCom Secrets reveals you how to produce an attractive character using these components and their elements, and recognize the very best way to interact your fascinating stories that will get the sales coming in.

Secret # 7: The Soap Opera Sequence

This “secret” originates from the previous part of Dotcom Secrets. It’s everything about producing a bond and a sort of connection between the Attractive Character and the target market through a traffic source we own. Email.

The Soap Opera Sequence comprises a series of e-mail series that help to connect and develop an immediate relationship between you and the person reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for creating the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his good heart also shares the EXACT five e-mail design templates that have helped him to transition into an in-demand web and an attractive character online marketer.

The Soap Opera Sequence works due to the fact that it profits from providing value to your customers. This ‘worth’ coupled with an irresistible open storyline hooks them the moment they read your first e-mail and they’ll look forward to the next one.

The days of uninteresting e-mail series are over. Don’t just take pleasure in daytime drama on television, it’s time to anecdotally utilize it in your email messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the trick to keeping your subscribers delighted to hear from you every day is using the Seinfeld e-mail format.”

What’s the Seinfeld format all about?

DotCom Secrets Seinfeld Sequence

It’s an email design that constructs enjoyment in your readers. It ‘d amuse them and cause them to purchase from you.

It leverages the power of storytelling. This time, you’re being innovative in sharing your life and pertinent stories occurring with/around you– stories they can quickly connect with. You must be purposeful and tactical about it anyways.

You wish to be able to lead perfect customers back to your deal. This may look simple however it’s powerful!

When you’re sending Seinfeld emails, Russell likewise supplies excellent examples and composed design templates to speed up the process.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section Three: Funnelology

In this section, the techniques and strategies for developing high-converting funnels are talked about in detail, as well as and what you truly ought to do to make your funnel work.

Russell covers the basics of a funnel, phases (and sales funnel phases) and the type of landing pages to use, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we discovered the significance of staying with systems that work. To put it simply, there’s no need to transform the wheel.

If you’re a business owner and you’re having a hard time to break even, there’s a chance that you’re making the above mistake.

This is common with entrepreneurs who are just beginning with their sales funnel. They try to re-invent the whole lorry. What a dreadful path to follow when constructing a service!

The secret here is leveraging on other people who currently have an effective funnel and making your offer to their exact consumers. Keep an eye on the:

  • Demographics
  • Advertisement copy and copies
  • Traffic sources
  • Deals
  • Landing page

Understanding how to reverse all these elements to work for you is an invaluable present for your organization. Once you understand how the pieces fit, it’s rather simple.

Secret # 10: Seven Phases Of A Funnel

I’m very happy that I read DotCom Secrets a couple of years ago (and several times more because that first time to totally understand and implement the methods in my own online company.

It not only opened my eyes to funnels and how to construct them however also the seven stages that a perfect customer needs to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me better pertained to terms with this sentence within the DotCom Secrets. It checks out:

The real difference between having a 6-, seven-, or even eight-figure service is whether you understand the stages of a funnel and can successfully generate income from the points along the line.

I got to know that there are levels of traffic temperature level and therefore, treating them along the exact same funnel procedure is dangerous.

This trick alone is fundamental to creating the best type of page, deal, and traffic that will cause sales.

When developing a funnel– especially if you want visitors and leads to trust you more, there’s also the pre-framing idea that you need to totally understand. Well, who doesn’t wish to develop trust already?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets exceeds the typical service recommendations. It goes into the specific landing pages you can create in the 7 structure phases that we’ve gone over earlier.

You get to see the twenty-three of the most efficient building blocks for your sales funnels.

DotCom Secrets 23 foundation of a funnel

Smart funnel hackers utilize these foundation at specific times during these same 4 stages of the funnel:

  • Pre-frame bridge
  • Qualifying subscribers
  • Qualifying buyers

Determining hyperactive purchasers for your services and items.

Once you’ve comprehended how this works, you can choose which you wish to begin with very first and which one to adhere to in your market.

Secret # 12: Frontend Vs. Backend Funnels

Picking the ideal kind of funnels can be a struggle even to the advanced marketers. More so, comprehend the funnels that will be served just to qualified purchasers (at the backend).

DotCom Secrets Frontend Vs Backend

This error isn’t so obvious– but bypassing it can make a difference in your traffic engagement and sales.

Here Russell lays out the process he follows when picking a funnel to use on the frontend of his value ladders, the funnel he uses in the consideration phase (the middle), and those used for the backend deals.

Secret # 13: The Best Bait

I couldn’t contain this ‘secret’ when I initially read the DotCom Secrets book.

Russell spills everything out in this section and exposes the trick that made all his books sell millions.

Just by grabbing your free copy of DotCom Secrets and studying the funnel steps, you’ll have a number of “Aha-Moments” that will alter your company, specifically if you have a product you’re presently selling online (or perhaps offline).

I indicate if you can order your complimentary copy of DotCom Secrets and study the funnel actions, you’ll understand the secret behind these records.

He emphasizes the power of words and how using a certain WORD can alter your entire organization magically. That single word can act as bait.

Despite the market you operate in, what you do, what products you use, or business design, this is the part that some of the successful entrepreneurs would hide from you.

 

Area Four: Funnels And Scripts

The first time I read DotCom Secrets, I couldn’t understand this section because it was unique in its method. I had to read the book once again to understand the point that Russell was making.

As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, in addition to the specific funnel scripts that have helped him to offer countless each of his products.

These are split into the Frontend, Middle and Backend Funnels. Remarkably, you don’t have to fight with these parts since there’s a powerful suite of software application you can use to automate whatever– ClickFunnels software.

1. Frontend Funnel: Two-Step– Free Plus Shipping

The Frontend Funnel is essential due to the fact that it reveals what ought to take place as soon as you get your visitors onboard your sales funnel.

You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to construct and can benefit eCommerce marketers or entrepreneurs who have Shipping plus totally free offers.

The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product should be shipped.

On the 2nd page (step-two) of the funnel, the visitor’s charge card details is requested for the shipping and dealing with charge. When the visitor has actually successfully filled out the second page– the One-time-offer is next.

Of course, you’re not left alone as there are scripts you will use to make this whole 2-step free shipping funnel efficient. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of establishing this deal is to help breakeven and cover the money you invested in advertising or getting the lead.

DotCom Secrets self liquidating offer

Here, Russell Brunson reveals the useful mechanics associated with this kind of funnel. And he also presented a distinct script called the Star, Story, Solution script which helps to nudge a cold lead towards your products.

You’ll access to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll find how to attract visitors and let them keep paying for a longer time.

But you’re not limited in any way– as there are lots of methods to utilize this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The perfect webinar is the perfect and also the first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to utilize live or taped discussions to market your services or products on autopilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re offered with the strategies and scripts that will make the webinar truly “best.”.

5. Middle Funnel: Invisible Perfect Webinar.

Unlike the Perfect Webinar, this one is a little bit different. It’s not FREE!. It’s an advanced webinar discussion where your objective is to get individuals to buy. But it’s “invisible”– which means there’s no pushy or deception involved.

You’ll likewise access the scripts for this updated version of Perfect Webinar.

6. Middle Funnel: Product Launch.

You use the “Product Launch” funnel particularly for introducing a brand-new item by sharing a series of videos to provide lots of value to your visitors.

Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them use it.

These videos will be convincing, handy, and entertaining– consequently triggering visitors to do something about it. You’ll discover how to correctly structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of selling high-ticket offers utilizing a sophisticated formula and scripts. If you’re a coach or expert, this funnel is what you need to obtain premium clients.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area 5: ClickFunnels.

This last section is quick however you can learn more by reading my ClickFunnels examine.

DotCom Secrets Pros and Cons.

DotCom Secrets is a terrific book if you wish to get insights, see examples, and check out stories that will influence you to develop an effective business online or guide you in transitioning from offline to internet marketing channels.

Let’s consider the pros and cons quickly:.

Pros.

DotCom Secrets is totally free. Get business-building knowledge without paying money.

Enhance your business’ significance utilizing the value ladders and sales funnel strategies and scripts.

Get tricks to ending up being an idea leader in your market.

Basic techniques that will work for any organization model.

Build relationships and develop relationship with your customers.

Cons.

You might need to have an existing business to benefit from DotCom Secrets (although it can definitely benefit you if you’re simply starting out as well as long as you execute the information).

The book is ideal for organizations that take advantage of online marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

When you get it from the main site, DotCom Secrets is FREE. You just need to spend for shipping/handling– $7.95 if you’re based within the US or $14.95 for global.

There you have it, the Free Plus Shipping deal we went over previously. As you can see, Russell is a master at implementing what he teaches.

If you choose to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.

DotCom Secrets Free Book.

Thanks to Russell for offering the book devoid of his website (you simply spend for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a package of actionable techniques and secrets for growing a company and beginning.

You’ll encounter a lot of aha moments while going through the areas. You’re directed on how to incorporate the idea into my own service.

DotCom Secrets is a playbook. You might need to read it numerous times to get the ‘tricks’ into your head and business. You don’t have to if you have a strong IQ, which I’m sure you do!

All in all, if you’re offering services or products online, I extremely advise that you get a copy of DotCom Secrets totally free.

>>Click Here To Get Your Copy Of Dotcom Secrets<<