Brennan Dunn Russell Brunson

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is a terrific book if you wish to acquire insights, see examples, and check out stories that will influence you to build an effective business online or guide you in transitioning from offline to internet marketing channels.

Let’s consider the pros and cons quickly:

Pros:

  • DotCom Secrets is totally free. Get it here.
  • You will overcome the shoulder lessons from an effective extremely affiliate– Russell Brunson.
  • The book is a pleasurable and easy read.
  • You will get actionable takeaways that you can utilize to enhance your company immediately.

Cons:

  • It’s not a “how to make money online” book per se.
  • You will need to have some knowledge of internet marketing principles to totally value the book.

Dotcom Secrets is a fantastic resource if you wish to gain from somebody who has actually generated income online.

Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll leave from reading this book with actionable takeaways that you can utilize to enhance your business right away.

The only downside is that it’s not a “how to make money online” book per se– you will require to have some knowledge of internet marketing ideas to fully appreciate it.

But overall, Dotcom Secrets is a valuable resource for anybody seeking to build or grow an online business.

If you’re ready to learn from one of the masters of Sales Funn, be sure to inspect out this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my favorite company books. You might have to read it numerous times to fully grasp it. Or simply make it your buddy as you go about your online lifestyle business experiences.

In the introduction of the book, Russell Brunson guaranteed to keep the book evergreen for years to come. The goal is to make it appropriate to both advanced and brand-new online entrepreneurs.

The number of business books do you still discover relevant in this ever-changing world? Even though marketing strategies are constantly changing, the DotCom Secrets book is still extremely appropriate and useful today.

What Is DotCom Secrets?

The DotCom Secrets book supplies a detailed process for growing a successful service– whether online or offline.

DotCom Secrets Review

Although DotCom Secrets was first released in 2015, you’ll discover that the majority of the techniques that Russell speak about are still efficient today.

You’ll get a lots of actionable guidance from the book and if you have strategies to offer items online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a referral.

Dan Kennedy wrote the forward to the DotCom Secrets book. In his precise words:

” In fact, this is a tested playbook for growing your business with effective lead generation and sales/conversion approaches, which can be utilized offline and online.”

This is a transformative and powerful book. If you’re looking to begin a service or scale an existing business, DotCom Secrets by Russell Brunson is the perfect roadway map.

Within the pages of the Dotcom Secrets book, you’ll get a detailed plan that guides you on the best foundation for your service. You’ll certainly get results from reading it.

To be truthful, DotCom Secrets sounds like a book for building a sustainable online business only.

However don’t be constrained by that since the actionable marketing techniques work for both online and offline businesses. So you’re in safe hands if you run a brick-and-mortar service and wish to shift to internet marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, just you can respond to that question. If you want to scale a business or begin and follow tested ‘shortcut’ that has been evaluated by Russell himself, you must check out the DotCom Secrets book.

It’s changing lives and I’ve personally found it very valuable on my entrepreneurial journey (I’ve read it numerous times). I extremely recommend the book.

If you ‘d rather play cool and attempt to figure it out by yourself, then DotCom Secrets may not be worth your read. You ought to consider another book.

Although, DotCom Secrets supplies wise insights and techniques to:

Existing entrepreneur: If you haven’t begun a service at all or have no company idea, the book might not pertain to you.

Item owners: If you have an existing item currently, then you can discover methods to double or perhaps triple your sales.

Positive online marketers: If you’re ready to take actions that might challenge your concept of company, then you should utilize DotCom Secrets as a referral.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You want to construct a business that stands the test of time. Because you do not have the skillset, tools, and secrets that have been tested and shown to produce fantastic outcomes, you don’t want to fizzle out.

So whether you’re a beginner who’s just starting or you’re a specialist, DotCom Secrets will walk you through the process of starting and growing a rewarding organization.

If you currently have an organization, utilize the tricks in the book to scale to unbelievable levels? Aside from making money, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a relied on and powerful book that supplies specific, actionable directions on what you should do to fail-proof your organization, how to bring in clients, and the tricks to substantially boost your sales.

You’re still not restricted at all if you fail to read DotCom Secrets. The only obstacle, though, is that you’ll miss the chance to rapidly grow your existing business or flourish in a competitive industry.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some distinctions in between Expert Secrets Both books relate to, way of life business owners, entrepreneur and online marketers– because they match each other and attend to beginning and growing a successful service.

Specialist Secrets vs DotCom Secrets.

DotCom Secrets describes a detailed procedure to effectively structure your company. You get to discover how to provide your message and interact worth in a manner that makes people wish to pay you.

Professional Secrets provides actionable examples, illustrations, and stories that assist you find your voice, construct a loyal fan base and make money to share messages that will alter someone else’s life.

Both books are advised to entrepreneur who wish to become more successful in their industries. Entrepreneurs who are developed to see opportunities in competition instead of discomfort.

In Russell’s third and brand name new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream customers (aka getting loads of traffic as the title of the book recommends).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is organized into 5 areas similar to Expert Secrets that describes the easy marketing procedures and how to execute them.

Area One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell started the very first section of DotCom Secrets with “Ladders and Funnels.” He likewise reveals five (5) marketing tricks. Let’s review them:

Secret # 1: The Secret Formula

You need to have a full understanding of where you desire your service. How does this understanding help your customers and clients?

This will assist you to serve them much better– instead of trying to find out their pain points, how desperate they require solutions, and what they’re prepared to pay.

In the secret formula, 4 basic concerns were described in a step-by-step order inside the DotCom Secrets book:

Who are your dream clients?

How do you discover them?

How do you attract them without being aggressive?

What benefit will they receive from your organization?

You’ll discover answers to these questions and more in the very first secret.

Secret #2: The Value Ladder

Value is key when it pertains to developing a sustainable business. , if there’s no worth, customers and clients customers leaveCustomers

Customers

That’s why Russell invested a ton of time to dissect the actions that you need to follow to navigate your dream customer from taking the “bait” (beginning point of your ladder) to where they wish to be.

DotCom Secrets Value Ladder

This secret is referred to as “taking them through your value ladder.”

When you effectively structure the value ladder, you’ll not only make more cash, you’ll likewise supply your clients with a more customized solution. They’ll love you for this.

Secret # 3: From A Ladder To A Funnel

This trick is where the magic happens. It’s like a surprise that changes everything you already understand about growing a profitable service. You’ll begin with developing out your own sales funnel and the psychology behind a lucrative funnel.

There’s a lot more …

You need to require a complete value total in place. You might not be able to build a high-converting sales funnel if you don’t have an efficient worth adder mapped out.

The sales funnel is essential and has altered the way business owners and businesses approach sales online.

It works due to the fact that it takes into consideration the consumers’ habits– and moves them through the different actions of your value ladder till they’re all set to purchase your product– voluntarily.

Secret # 4: How To Find Your Dream Customers

You have a target audience. You may not understand how to identify or serve them. That’s why knowing how to specify your target market is essential.

This secret lays out where your target audience (i.e., consumers who are ready to purchase your product) are spending most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be armed with the techniques that work to get a customer to leave whatever they’re doing and have a look at your page.

Every online entrepreneur needs to discover and master these techniques. Russell makes it simple in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Getting traffic to a landing page or site is a continuous struggle for most people. It’s arguably the most challenging aspect of running an effective online company.

Do you really comprehend how traffic operates in the online marketing area? Russell has the responses if you aren’t positive in your traffic generation knowledge.

He shows you the best type of traffic that you need to pay attention to and how it can change your service. The type of traffic consists of:

  • Traffic we control
  • The traffic we do not control
  • Traffic we own

Area Two: Your Communication Funnel

In this area, Russell digs deeper into the procedures associated with constructing an audience by leveraging advanced individual branding strategies, the secrets to interacting well with your audience that will result in a sale.

Make certain you don’t skip this section while reading DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to building a attractive and positive character.

Why do you believe people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have huge followers?

As a business owner, you can’t go wrong when you finally establish an appealing character. When you’re effective at it, it implies you can include more competent clients to your e-mail list and launch an effective item that individuals are willing and ready to buy immediately.

In creating that appealing character, Russell Brunson specifies the 3 components you should keep in check, which is split into 3 (3) classifications:

  • The Elements
  • The Identity
  • Stories

DotCom Secrets reveals you how to create an appealing character using these components and their components, and identify the very best way to interact your fascinating stories that will get the sales can be found in.

Secret # 7: The Soap Opera Sequence

This “secret” comes from the previous part of Dotcom Secrets. It’s all about creating a bond and a sort of rapport in between the Attractive Character and the target audience through a traffic source we own. Email.

The Soap Opera Sequence comprises a series of email sequences that help to connect and establish an instant relationship between you and the individual reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for coming up with the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his excellent heart also shares the EXACT five email templates that have helped him to transition into a sought-after web and an attractive character marketer.

The Soap Opera Sequence works because it capitalizes on offering value to your customers. This ‘value’ combined with a tempting open storyline hooks them the moment they read your very first email and they’ll eagerly anticipate the next one.

The days of boring e-mail series are over. Do not just delight in daytime drama on TV, it’s time to anecdotally utilize it in your e-mail messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the trick to keeping your customers pleased to speak with you every day is utilizing the Seinfeld email format.”

So what’s the Seinfeld format everything about?

DotCom Secrets Seinfeld Sequence

It’s an e-mail style that builds enjoyment in your readers. It ‘d captivate them and trigger them to purchase from you.

It leverages the power of storytelling. However this time, you’re being creative in sharing your life and appropriate stories occurring with/around you– stories they can quickly connect with. You must be tactical and purposeful about it anyways.

You want to be able to lead perfect consumers back to your offer. This might look easy but it’s powerful nonetheless!

Russell likewise supplies fine examples and composed design templates to speed up the procedure when you’re sending Seinfeld e-mails.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section Three: Funnelology

In this section, the techniques and tactics for developing high-converting funnels are talked about in detail, in addition to and what you really need to do to make your funnel work.

Russell covers the principles of a funnel, phases (and sales funnel stages) and the type of landing pages to use, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we found out the value of sticking to systems that work. In other words, there’s no requirement to reinvent the wheel.

If you’re a company owner and you’re having a hard time to break even, there’s a chance that you’re making the above mistake.

This is common with entrepreneurs who are just starting with their sales funnel. They try to re-invent the whole automobile. What an awful course to follow when building a service!

The trick here is leveraging on other people who currently have a successful funnel and making your deal to their precise clients. Keep an eye on the:

  • Demographics
  • Ad copy and copies
  • Traffic sources
  • Offers
  • Landing page

Knowing how to reverse all these elements to work for you is an invaluable present for your service. It’s quite easy once you comprehend how the pieces fit.

Secret # 10: Seven Phases Of A Funnel

I’m extremely grateful that I check out DotCom Secrets a few years ago (and several times more since that first time to fully understand and carry out the strategies in my own online organization.

It not only opened my eyes to funnels and how to build them but also the 7 stages that an ideal consumer needs to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me much better concerned terms with this sentence within the DotCom Secrets. It checks out:

The real difference between having a six-, seven-, or perhaps eight-figure organization is whether you comprehend the phases of a funnel and can successfully monetize the points along the line.

I got to know that there are levels of traffic temperature level and therefore, treating them along the same funnel procedure threatens.

This secret alone is basic to developing the best kind of page, deal, and traffic that will cause sales.

When producing a funnel– especially if you desire visitors and leads to trust you more, there’s likewise the pre-framing principle that you require to fully understand. Well, who doesn’t wish to develop trust currently?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets exceeds the common service recommendations. It goes into the particular landing pages you can create in the 7 structure phases that we’ve gone over previously.

You get to see the twenty-three of the most reliable foundation for your sales funnels.

DotCom Secrets 23 foundation of a funnel

Smart funnel hackers use these building blocks at specific times throughout these very same four phases of the funnel:

  • Pre-frame bridge
  • Qualifying subscribers
  • Qualifying purchasers

Determining hyperactive buyers for your services and items.

You can decide which you want to start with very first and which one to stick to in your market when you’ve understood how this works.

Secret # 12: Frontend Vs. Backend Funnels

Picking the right type of funnels can be a struggle even to the more advanced online marketers. More so, comprehend the funnels that will be served only to certified purchasers (at the backend).

DotCom Secrets Frontend Vs Backend

This mistake isn’t so apparent– but bypassing it can make a difference in your traffic engagement and sales.

Here Russell outlines the process he follows when picking a funnel to utilize on the frontend of his value ladders, the funnel he uses in the consideration stage (the middle), and those used for the backend deals.

Secret # 13: The Best Bait

I could not contain this ‘secret’ when I first checked out the DotCom Secrets book.

Russell spills all of it out in this area and reveals the secret that made all his books offer millions.

Simply by getting your free copy of DotCom Secrets and studying the funnel actions, you’ll have several “Aha-Moments” that will change your service, particularly if you have an item you’re presently selling online (or perhaps offline).

I mean if you can order your totally free copy of DotCom Secrets and study the funnel actions, you’ll comprehend the secret behind these records.

He highlights the power of words and how utilizing a specific WORD can change your whole company amazingly. That single word can serve as bait.

No matter the market you run in, what you do, what items you offer, or business model, this is the part that some of the effective business owners would hide from you.

 

Area Four: Scripts and funnels

The very first time I check out DotCom Secrets, I could not comprehend this section because it was special in its way. I needed to check out the book again to comprehend the point that Russell was making.

As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, as well as the specific funnel scripts that have assisted him to offer countless each of his products.

These are split into the Frontend, Middle and Backend Funnels. Interestingly, you don’t need to fight with these parts since there’s an effective suite of software application you can utilize to automate everything– ClickFunnels software.

1. Frontend Funnel: Two-Step– Free Plus Shipping

Because it shows what must occur when you get your visitors onboard your sales funnel, the Frontend Funnel is important.

You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to build and can benefit eCommerce online marketers or business owners who have Shipping plus complimentary offers.

The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product must be delivered.

On the 2nd page (step-two) of the funnel, the visitor’s charge card information is requested for the shipping and dealing with charge. Once the visitor has actually effectively filled out the 2nd page– the One-time-offer is next.

Naturally, you’re not left alone as there are scripts you will use to make this entire 2-step complimentary shipping funnel efficient. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the very same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of establishing this deal is to help breakeven and cover the money you invested in marketing or getting the lead.

DotCom Secrets self liquidating offer

Here, Russell Brunson reveals the practical mechanics associated with this kind of funnel. And he also presented a distinct script called the Star, Story, Solution script which helps to nudge a cold lead towards your products.

You’ll get to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll find how to attract visitors and let them keep spending for a longer time.

However you’re not limited in any way– as there are lots of methods to utilize this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The ideal webinar is the best and also the very first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to utilize live or documented discussions to market your products or services on autopilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re provided with the methods and scripts that will make the webinar truly “ideal.”.

5. Middle Funnel: Invisible Perfect Webinar.

It’s not FREE!. It’s a more innovative webinar presentation where your goal is to get individuals to buy.

You’ll also access the scripts for this upgraded variation of Perfect Webinar.

6. Middle Funnel: Product Launch.

You use the “Product Launch” funnel specifically for releasing a new item by sharing a series of videos to supply tons of value to your visitors.

Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.

These videos will be persuasive, useful, and amusing– thus causing visitors to act. You’ll find how to properly structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of offering high-ticket offers using a sophisticated formula and scripts. If you’re a coach or consultant, this funnel is what you require to acquire premium clients.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area 5: ClickFunnels.

This last section is short however you can discover more by reading my ClickFunnels evaluate.

DotCom Secrets Pros and Cons.

DotCom Secrets is a terrific book if you want to acquire insights, see examples, and check out stories that will motivate you to build an effective organization online or guide you in transitioning from offline to internet marketing channels.

So let’s think about the benefits and drawbacks quickly:.

Pros.

DotCom Secrets is totally free. Get business-building knowledge without paying money.

Improve your company’ significance using the worth ladders and sales funnel methods and scripts.

Get tricks to becoming an idea leader in your industry.

Simple techniques that will work for any service design.

Build relationships and develop rapport with your clients.

Cons.

You may require to have an existing service to benefit from DotCom Secrets (although it can certainly benefit you if you’re just starting along with long as you implement the details).

The book is ideal for businesses that utilize online marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

DotCom Secrets is FREE when you get it from the official website. You just have to spend for shipping/handling– $7.95 if you’re based within the United States or $14.95 for global.

There you have it, the Free Plus Shipping offer we talked about previously. As you can see, Russell is a master at implementing what he teaches.

You can get the paperback format for $14.80 if you prefer to buy DotCom Secrets from Amazon. It’s your option.

DotCom Secrets Free Book.

Thanks to Russell for offering the book devoid of his website (you simply pay for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a bundle of actionable methods and tricks for growing a business and beginning.

You’ll encounter a lot of aha moments while going through the areas. More importantly, you’re guided on how to incorporate the idea into my own service.

DotCom Secrets is a playbook. You may need to read it numerous times to get the ‘tricks’ into your head and business. You do not have to if you have a strong IQ, which I’m sure you do!

All in all, if you’re selling services or items online, I extremely suggest that you get a copy of DotCom Secrets totally free.

>>Click Here To Get Your Copy Of Dotcom Secrets<<