Dotcom Secrets is a fantastic book if you wish to acquire insights, see examples, and read stories that will motivate you to build a successful service online or guide you in transitioning from offline to online marketing channels.
Let’s think about the cons and pros rapidly:
- DotCom Secrets is free. Get it here.
- You will get over the shoulder lessons from a successful super affiliate– Russell Brunson.
- The book is a satisfying and simple read.
- You will get actionable takeaways that you can use to improve your organization right away.
- It’s not a “how to earn money online” book per se.
- You will need to have some understanding of online marketing concepts to fully value the book.
Dotcom Secrets is a terrific resource if you wish to learn from someone who has in fact made money online.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can use to improve your organization instantly.
The only disadvantage is that it’s not a “how to generate income online” book per se– you will require to have some understanding of internet marketing ideas to fully appreciate it.
Overall, Dotcom Secrets is an important resource for anybody looking to develop or grow an online company.
If you’re all set to learn from one of the masters of Sales Funn, be sure to examine out this book today!
DotCom Secrets Book
It’s one of my preferred company books. You may need to read it several times to fully understand it. Or just make it your buddy as you go about your online way of life organization adventures.
In the intro of the book, Russell Brunson assured to keep the book evergreen for years to come. The objective is to make it relevant to both sophisticated and brand-new online business owners.
How many organization books do you still find relevant in this ever-changing world? Despite the fact that marketing methods are constantly changing, the DotCom Secrets book is still incredibly appropriate and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a step-by-step process for growing an effective company– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first released in 2015, you’ll find that most of the methods that Russell speak about are still efficient today.
You’ll get a lots of actionable recommendations from the book and if you have strategies to offer items online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his specific words:
” In reality, this is a tested playbook for growing your company with effective lead generation and sales/conversion techniques, which can be used online and offline.”
This is a powerful and transformative book. If you’re looking to begin an organization or scale an existing service, DotCom Secrets by Russell Brunson is the perfect roadway map.
Within the pages of the Dotcom Secrets book, you’ll get a detailed strategy that guides you on the best building blocks for your organization. You’ll absolutely get results from reading it.
To be honest, DotCom Secrets sounds like a book for developing a sustainable online business just.
However don’t be constrained by that because the actionable marketing techniques work for both online and offline services. So you’re in safe hands if you run a brick-and-mortar organization and wish to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can answer that question. If you want to scale an organization or start and follow proven ‘faster way’ that has actually been tested by Russell himself, you should check out the DotCom Secrets book.
It’s altering lives and I’ve personally found it incredibly important on my entrepreneurial journey (I’ve read it numerous times). I extremely recommend the book.
If you ‘d rather play cool and try to figure it out on your own, then DotCom Secrets might not be worth your read. You should think about another book.
DotCom Secrets provides clever insights and methods to:
Existing business owners: If you have not begun a service at all or have no company idea, the book may not be relevant to you.
Item owners: If you have an existing product currently, then you can discover strategies to double and even triple your sales.
Confident online marketers: If you’re ready to take actions that might challenge your concept of company, then you should use DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to construct a business that stands the test of time. You don’t wish to die because you lack the skillset, tools, and tricks that have been tested and shown to produce great results.
Whether you’re a newbie who’s simply getting started or you’re an expert, DotCom Secrets will walk you through the procedure of beginning and growing a rewarding organization.
If you currently have a business, utilize the tricks in the book to scale to astounding levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and effective book that offers particular, actionable instructions on what you should do to fail-proof your organization, how to draw in consumers, and the secrets to considerably enhance your sales.
If you fail to read DotCom Secrets, you’re still not limited at all. The only difficulty, though, is that you’ll miss the chance to rapidly grow your existing company or grow in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences between Expert Secrets Both books are relevant to, way of life entrepreneurs, business owners and online marketers– given that they match each other and attend to starting and growing a successful company.
Professional Secrets vs DotCom Secrets.
DotCom Secrets details a step-by-step procedure to effectively structure your service. You get to learn how to deliver your message and interact worth in a manner that makes people wish to pay you.
Specialist Secrets offers actionable examples, illustrations, and stories that assist you find your voice, build a faithful fan base and earn money to share messages that will change someone else’s life.
Both books are advised to company owner who want to end up being more effective in their industries. Business owners who are built to see chances in competitors instead of discomfort.
In Russell’s 3rd and brand name new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream consumers (aka getting lots of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 areas much like Expert Secrets that describes the easy marketing procedures and how to implement them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the very first section of DotCom Secrets with “Ladders and Funnels.” He likewise exposes five (5) marketing tricks. Let’s review them:
Secret # 1: The Secret Formula
Initially, you require to have a full understanding of where you desire your service. How does this understanding assist your customers and consumers?
This will help you to serve them better– instead of searching for out their discomfort points, how desperate they require options, and what they’re ready to pay.
In the secret formula, four simple questions were laid out in a step-by-step order inside the DotCom Secrets book:
Who are your dream clients?
How do you discover them?
How do you attract them without being pushy?
What advantage will they receive from your organization?
You’ll discover answers to these questions and more in the very first secret.
Secret #2: The Value Ladder
When it comes to developing a sustainable service, worth is crucial. , if there’s no value, clients and customers will leave.
That’s why Russell invested a ton of time to dissect the actions that you need to follow to navigate your dream consumer from taking the “bait” (beginning point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This secret is referred to as “taking them through your worth ladder.”
When you successfully structure the value ladder, you’ll not just make more money, you’ll likewise supply your clients with a more tailored option. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic occurs. It’s like an epiphany that changes whatever you currently know about growing a successful business. You’ll begin with building out your own sales funnel and the psychology behind a profitable funnel.
There’s a lot more …
You need to require a complete value ladder worth place. You might not be able to construct a high-converting sales funnel if you do not have an effective worth adder mapped out.
The sales funnel is important and has changed the way business owners and organizations approach sales online.
It works due to the fact that it takes into consideration the customers’ behaviors– and moves them through the different actions of your worth ladder till they’re all set to buy your product– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target audience. Sadly, you may not know how to recognize or serve them. That’s why understanding how to define your target audience is necessary.
This secret details where your target market (i.e., consumers who are ready to acquire your product) are spending the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the strategies that work to get a customer to leave whatever they’re doing and have a look at your page.
Every online business owner requires to discover and master these techniques. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or site is a continuous struggle for the majority of people. It’s probably the most overwhelming aspect of running an effective online business.
Do you really understand how traffic works in the online marketing area? Russell has the responses if you aren’t confident in your traffic generation expertise.
He shows you the best kind of traffic that you must pay attention to and how it can transform your business. The kind of traffic consists of:
- Traffic we control
- The traffic we do not manage
- Traffic we own
Area Two: Your Communication Funnel
In this section, Russell digs deeper into the procedures involved in developing an audience by leveraging more advanced personal branding tactics, the secrets to interacting well with your audience that will result in a sale.
Make sure you do not avoid this section while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a attractive and confident character.
Why do you believe guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have enormous followers?
As a company owner, you can’t fail when you finally establish an attractive character. When you’re successful at it, it means you can include more competent customers to your e-mail list and release an effective item that people are all set and willing to acquire right now.
In developing that attractive character, Russell Brunson defines the three elements you should keep in check, which is divided into three (3) categories:
- The Elements
- The Identity
DotCom Secrets reveals you how to develop an appealing character using these components and their elements, and recognize the very best way to communicate your captivating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s all about creating a bond and a sort of rapport between the Attractive Character and the target audience through a traffic source we own. Email.
The Soap Opera Sequence consists of a series of e-mail sequences that help to link and develop an instant relationship between you and the person reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart likewise shares the EXACT five e-mail templates that have actually helped him to shift into an Attractive Character and a desired web marketer.
The Soap Opera Sequence works due to the fact that it profits from giving value to your customers. This ‘value’ combined with a tempting open storyline hooks them the moment they read your first e-mail and they’ll eagerly anticipate the next one.
The days of dull email series are over. Do not simply delight in daytime drama on TV, it’s time to anecdotally utilize it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your customers delighted to hear from you every day is utilizing the Seinfeld e-mail format.”
So what’s the Seinfeld format everything about?
DotCom Secrets Seinfeld Sequence
It’s an email design that develops enjoyment in your readers. It ‘d entertain them and cause them to purchase from you.
It leverages the power of storytelling. But this time, you’re being imaginative in sharing your life and relevant stories taking place with/around you– stories they can quickly get in touch with. You need to be purposeful and strategic about it anyways.
You want to have the ability to lead ideal clients back to your deal. This might look simple however it’s powerful!
Russell also provides fine examples and composed templates to speed up the process when you’re sending out Seinfeld emails.
Area Three: Funnelology
In this section, the methods and strategies for building high-converting funnels are discussed in detail, along with and what you truly ought to do to make your funnel work.
Russell covers the fundamentals of a funnel, phases (and sales funnel phases) and the type of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the importance of staying with systems that work. To put it simply, there’s no requirement to transform the wheel.
There’s an opportunity that you’re making the above error if you’re a business owner and you’re struggling to break even.
This prevails with business owners who are just beginning with their sales funnel. They attempt to re-invent the whole vehicle. When developing an organization, what a terrible path to follow!
The secret here is leveraging on other people who currently have an effective funnel and making your offer to their exact clients. Watch on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these elements to work for you is an invaluable gift for your business. It’s quite simple once you understand how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m very grateful that I read DotCom Secrets a couple of years ago (and several times more since that very first time to fully comprehend and execute the techniques in my own online company.
It not just opened my eyes to funnels and how to construct them however likewise the 7 stages that an ideal consumer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better pertained to terms with this sentence within the DotCom Secrets. It reads:
The real distinction between having a six-, seven-, and even eight-figure company is whether you comprehend the stages of a funnel and can successfully monetize the points along the line.
I learnt more about that there are levels of traffic temperature level and for that reason, treating them along the same funnel procedure threatens.
This trick alone is basic to producing the best type of page, offer, and traffic that will cause sales.
When creating a funnel– particularly if you desire visitors and leads to trust you more, there’s likewise the pre-framing concept that you require to completely understand. Well, who does not want to establish trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the common business advice. It enters into the particular landing pages you can produce in the 7 building stages that we’ve discussed earlier.
You get to see the twenty-three of the most reliable foundation for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers use these foundation at particular times throughout these same four phases of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying purchasers
Recognizing hyperactive buyers for your services and products.
Once you’ve comprehended how this works, you can decide which you wish to begin with first and which one to adhere to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Picking the best kind of funnels can be a battle even to the more advanced marketers. More so, comprehend the funnels that will be served just to qualified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so apparent– however bypassing it can make a distinction in your traffic engagement and sales.
Here Russell details the process he follows when choosing a funnel to utilize on the frontend of his worth ladders, the funnel he utilizes in the consideration phase (the middle), and those used for the backend deals.
Secret # 13: The Best Bait
I could not include this ‘secret’ when I initially checked out the DotCom Secrets book.
Russell spills all of it out in this area and reveals the trick that made all his books sell millions.
Just by grabbing your totally free copy of DotCom Secrets and studying the funnel steps, you’ll have several “Aha-Moments” that will alter your company, particularly if you have an item you’re presently selling online (or even offline).
I mean if you can order your complimentary copy of DotCom Secrets and study the funnel actions, you’ll understand the trick behind these records.
He stresses the power of words and how using a specific WORD can alter your whole service magically. That single word can act as bait.
Despite the market you operate in, what you do, what products you use, or the business model, this is the part that some of the successful business owners would hide from you.
Area Four: Funnels And Scripts
The very first time I read DotCom Secrets, I couldn’t grasp this section due to the fact that it was unique in its method. I needed to read the book again to comprehend the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, along with the precise funnel scripts that have assisted him to sell millions of each of his products.
These are divided into the Frontend, Middle and Backend Funnels. Remarkably, you do not have to deal with these parts because there’s a powerful suite of software you can use to automate everything– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is very important because it reveals what ought to happen when you get your visitors onboard your sales funnel.
You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to develop and can benefit eCommerce business owners or marketers who have Free Plus Shipping deals.
The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item needs to be shipped.
On the 2nd page (step-two) of the funnel, the visitor’s credit card information is asked for the shipping and handling charge. As soon as the visitor has effectively filled out the second page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will use to make this entire 2-step totally free shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of establishing this deal is to help breakeven and cover the cash you spent on marketing or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson shows the practical mechanics involved in this type of funnel. And he likewise presented a special script called the Star, Story, Solution script which helps to nudge a cold lead towards your items.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to lure visitors and let them keep spending for a longer time.
You’re not limited in any method– as there are numerous methods to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the ideal and also the first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to utilize recorded or live presentations to market your services or products on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the strategies and scripts that will make the webinar genuinely “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more innovative webinar presentation where your goal is to get people to buy.
You’ll likewise access the scripts for this updated variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel particularly for releasing a new product by sharing a series of videos to offer lots of worth to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them use it.
These videos will be persuasive, practical, and entertaining– consequently triggering visitors to act. You’ll discover how to properly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket deals using an advanced formula and scripts. If you’re a coach or specialist, this funnel is what you need to get premium clients.
Section 5: ClickFunnels.
This last section is brief however you can discover more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is a great book if you wish to acquire insights, see examples, and read stories that will motivate you to build an effective service online or guide you in transitioning from offline to online marketing channels.
So let’s consider the cons and pros quickly:.
DotCom Secrets is totally free. Get business-building knowledge without paying cash.
Enhance your business’ significance using the worth ladders and sales funnel strategies and scripts.
Get secrets to ending up being an idea leader in your market.
Easy techniques that will work for any business design.
Build relationships and establish rapport with your customers.
You may require to have an existing service to gain from DotCom Secrets (although it can certainly benefit you if you’re just beginning as well as long as you carry out the information).
The book is perfect for services that leverage internet marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the main site. You just have to spend for shipping/handling– $7.95 if you’re based within the US or $14.95 for international.
There you have it, the Free Plus Shipping deal we went over previously. As you can see, Russell is a master at implementing what he teaches.
You can get the paperback format for $14.80 if you prefer to purchase DotCom Secrets from Amazon. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for providing the book devoid of his site (you just spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable methods and tricks for growing a business and beginning.
You’ll encounter a lot of aha minutes while going through the areas. You’re assisted on how to integrate the concept into my own organization.
DotCom Secrets is a playbook. You might need to read it multiple times to get the ‘secrets’ into your head and company. You don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or items online, I highly suggest that you get a copy of DotCom Secrets free of charge.