Bryan Dulaney Russell Brunson

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is an excellent book if you want to get insights, see examples, and read stories that will motivate you to develop a successful organization online or guide you in transitioning from offline to online marketing channels.

So let’s think about the pros and cons quickly:

Pros:

  • DotCom Secrets is totally free. Get it here.
  • You will overcome the shoulder lessons from an effective incredibly affiliate– Russell Brunson.
  • The book is a easy and enjoyable read.
  • You will get actionable takeaways that you can utilize to enhance your service immediately.

Cons:

  • It’s not a “how to generate income online” book per se.
  • You will require to have some understanding of online marketing concepts to totally value the book.

If you want to find out from someone who has actually made cash online, Dotcom Secrets is an excellent resource.

Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll come away from reading this book with actionable takeaways that you can utilize to improve your service instantly.

The only downside is that it’s not a “how to earn money online” book per se– you will require to have some understanding of internet marketing principles to fully value it.

Overall, Dotcom Secrets is a valuable resource for anybody looking to construct or grow an online company.

So if you’re prepared to learn from one of the masters of Sales Funn, make sure to have a look at this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my favorite organization books. You may have to read it multiple times to fully understand it. Or just make it your companion as you set about your online lifestyle organization adventures.

In the intro of the book, Russell Brunson assured to keep the book evergreen for years to come. The objective is to make it pertinent to both brand-new and advanced online entrepreneurs.

The number of business books do you still discover relevant in this ever-changing world? Even though marketing strategies are constantly changing, the DotCom Secrets book is still extremely appropriate and beneficial today.

What Is DotCom Secrets?

The DotCom Secrets book offers a detailed process for growing a successful company– whether online or offline.

DotCom Secrets Review

Although DotCom Secrets was first released in 2015, you’ll discover that most of the methods that Russell discuss are still effective today.

You’ll get a lots of actionable suggestions from the book and if you have strategies to offer products online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a recommendation.

Dan Kennedy composed the forward to the DotCom Secrets book. In his specific words:

” In truth, this is a proven playbook for growing your business with effective lead generation and sales/conversion approaches, which can be utilized online and offline.”

This is a transformative and effective book. If you’re looking to begin an organization or scale an existing service, DotCom Secrets by Russell Brunson is the ideal road map.

Within the pages of the Dotcom Secrets book, you’ll get a detailed strategy that guides you on the ideal foundation for your company. You’ll certainly get results from reading it.

To be truthful, DotCom Secrets sounds like a book for developing a sustainable online organization just.

Do not be constrained by that due to the fact that the actionable marketing techniques work for both online and offline businesses. So you’re in safe hands if you run a brick-and-mortar organization and want to shift to internet marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, only you can answer that question. If you wish to begin or scale a company and follow tested ‘faster way’ that has been tested by Russell himself, you should check out the DotCom Secrets book.

It’s altering lives and I’ve personally found it super important on my entrepreneurial journey (I’ve read it a number of times). I highly recommend the book.

DotCom Secrets might not be worth your read if you ‘d rather play cool and try to figure it out by yourself. You ought to consider another book.

Although, DotCom Secrets offers clever insights and techniques to:

Existing entrepreneur: If you haven’t begun a service at all or have no company concept, the book may not be relevant to you.

Item owners: If you have an existing product currently, then you can find out strategies to double or even triple your sales.

Confident marketers: If you’re prepared to take actions that might challenge your concept of company, then you need to utilize DotCom Secrets as a reference.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You wish to develop a business that stands the test of time. Due to the fact that you do not have the skillset, tools, and secrets that have actually been evaluated and proven to produce excellent outcomes, you do not desire to fizzle out.

Whether you’re a newbie who’s simply getting started or you’re an expert, DotCom Secrets will stroll you through the procedure of beginning and growing a profitable business.

If you already have a service, utilize the secrets in the book to scale to incredible levels? Aside from making money, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a trusted and powerful book that offers specific, actionable instructions on what you ought to do to fail-proof your company, how to bring in customers, and the secrets to considerably improve your sales.

If you fail to check out DotCom Secrets, you’re still not limited at all. The only difficulty, though, is that you’ll miss out on the chance to quickly grow your existing organization or prosper in a competitive market.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some distinctions between Expert Secrets Both books relate to, lifestyle business owners, company owner and online marketers– since they complement each other and provide for beginning and growing a successful company.

Professional Secrets vs DotCom Secrets.

DotCom Secrets outlines a step-by-step procedure to successfully structure your organization. You get to find out how to deliver your message and interact worth in a way that makes people wish to pay you.

Specialist Secrets offers actionable examples, illustrations, and stories that assist you find your voice, build a loyal fan base and get paid to share messages that will alter another person’s life.

Both books are advised to entrepreneur who wish to end up being more effective in their markets. Entrepreneurs who are built to see chances in competition instead of pain.

And finally in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream clients (aka getting tons of traffic as the title of the book recommends).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is arranged into 5 areas much like Expert Secrets that lays out the basic marketing procedures and how to implement them.

Area One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell began the first area of DotCom Secrets with “Ladders and Funnels.” He likewise exposes five (5) marketing tricks. Let’s discuss them:

Secret # 1: The Secret Formula

You need to have a complete understanding of where you want your service. How does this understanding assist your clients and clients?

This will help you to serve them better– instead of looking for out their discomfort points, how desperate they require solutions, and what they’re willing to pay.

In the secret formula, 4 easy questions were outlined in a detailed order inside the DotCom Secrets book:

Who are your dream customers?

How do you find them?

How do you attract them without being aggressive?

What advantage will they get from your organization?

You’ll find answers to these concerns and more in the first secret.

Secret #2: The Value Ladder

When it comes to constructing a sustainable organization, worth is key. , if there’s no value, clients and customers customers leave.

.

That’s why Russell invested a lots of time to dissect the steps that you require to follow to navigate your dream client from taking the “bait” (starting point of your ladder) to where they wish to be.

DotCom Secrets Value Ladder

This trick is described as “taking them through your worth ladder.”

When you successfully structure the value ladder, you’ll not just make more money, you’ll likewise provide your consumers with a more tailored option. They’ll like you for this.

Secret # 3: From A Ladder To A Funnel

This secret is where the magic takes place. It’s like an epiphany that alters everything you currently learn about growing a rewarding service. You’ll start with constructing out your own sales funnel and the psychology behind a successful funnel.

It goes beyond the product you’re selling or how they’re priced. There’s a lot more …

You need to have a total worth ladder in place. It’s like your foolproof system for making sales on auto-pilot. If you don’t have an effective worth adder mapped out, you may not be able to construct a high-converting sales funnel.

The sales funnel is very important and has changed the method entrepreneurs and businesses approach sales online.

It works due to the fact that it considers the consumers’ habits– and moves them through the different actions of your worth ladder till they’re prepared to purchase your item– willingly.

Secret # 4: How To Find Your Dream Customers

You have a target audience. Regrettably, you may not know how to identify or serve them. That’s why knowing how to specify your target audience is essential.

This secret lays out where your target market (i.e., customers who are ready to purchase your product) are spending the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be equipped with the techniques that work to get a customer to leave whatever they’re doing and take a look at your page.

Every online business owner requires to discover and master these strategies. Russell makes it simple in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Generating traffic to a landing page or website is a continuous battle for the majority of people. It’s arguably the most challenging aspect of running an effective online company.

Do you truly comprehend how traffic operates in the internet marketing space? Russell has the answers if you aren’t positive in your traffic generation know-how.

He shows you the best kind of traffic that you ought to focus on and how it can transform your service. The kind of traffic consists of:

  • Traffic we manage
  • The traffic we don’t control
  • Traffic we own

Area Two: Your Communication Funnel

In this area, Russell digs deeper into the processes involved in developing an audience by leveraging advanced personal branding tactics, the tricks to communicating well with your audience that will result in a sale.

Ensure you don’t avoid this area while reading DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to developing a attractive and positive character.

Why do you think people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have enormous followers?

As a company owner, you can’t go wrong when you finally develop an appealing character. When you’re effective at it, it indicates you can include more qualified clients to your email list and release an effective item that individuals are all set and willing to acquire immediately.

In creating that appealing character, Russell Brunson defines the three elements you should keep in check, which is divided into three (3) categories:

  • The Elements
  • The Identity
  • Stories

DotCom Secrets shows you how to produce an attractive character utilizing these elements and their components, and identify the best method to communicate your captivating stories that will get the sales being available in.

Secret # 7: The Soap Opera Sequence

This “secret” comes from the previous part of Dotcom Secrets. It’s all about developing a bond and a sort of relationship in between the Attractive Character and the target market by means of a traffic source we own. Email.

The Soap Opera Sequence comprises a series of e-mail sequences that help to link and develop an instantaneous relationship in between you and the person reading your email. Russell credits Andre Chaperon (developer of Autoresponder Madness) for creating the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his good heart also shares the EXACT 5 email templates that have actually helped him to shift into a desired internet and an attractive character marketer.

Because it capitalizes on giving worth to your customers, the Soap Opera Sequence works. This ‘worth’ combined with a tempting open storyline hooks them the moment they read your first email and they’ll look forward to the next one.

The days of dull email sequences are over. Don’t just enjoy daytime soap on television, it’s time to anecdotally utilize it in your email messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the trick to keeping your subscribers pleased to hear from you every day is using the Seinfeld email format.”

What’s the Seinfeld format all about?

DotCom Secrets Seinfeld Sequence

It’s an email design that constructs enjoyment in your readers. It ‘d amuse them and cause them to purchase from you.

It leverages the power of storytelling. However this time, you’re being imaginative in sharing your life and appropriate stories happening with/around you– stories they can easily get in touch with. You must be strategic and purposeful about it anyways.

You want to have the ability to lead ideal consumers back to your offer. This might look simple however it’s powerful!

Russell also provides good examples and composed design templates to speed up the procedure when you’re sending Seinfeld e-mails.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area Three: Funnelology

In this section, the strategies and strategies for constructing high-converting funnels are discussed in detail, in addition to and what you truly ought to do to make your funnel work.

Russell covers the basics of a funnel, phases (and sales funnel stages) and the type of landing pages to utilize, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we found out the value of sticking to systems that work. Simply put, there’s no need to transform the wheel.

There’s a chance that you’re making the above error if you’re an organization owner and you’re struggling to break even.

This is common with entrepreneurs who are just beginning with their sales funnel. They attempt to re-invent the whole lorry. When constructing a service, what a horrible path to follow!

The secret here is leveraging on other people who already have a successful funnel and making your offer to their exact clients. Watch on the:

  • Demographics
  • Ad copy and copies
  • Traffic sources
  • Deals
  • Landing page

Knowing how to reverse all these aspects to work for you is a priceless present for your company. Once you comprehend how the pieces fit, it’s quite easy.

Secret # 10: Seven Phases Of A Funnel

I’m extremely grateful that I read DotCom Secrets a couple of years ago (and a number of times more because that first time to totally understand and carry out the strategies in my own online business.

It not only opened my eyes to funnels and how to construct them however also the 7 phases that an ideal customer has to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me better concerned terms with this sentence within the DotCom Secrets. It reads:

The real distinction between having a six-, seven-, or even eight-figure organization is whether you understand the stages of a funnel and can effectively generate income from the points along the line.

I got to know that there are levels of traffic temperature and for that reason, treating them along the exact same funnel procedure is dangerous.

This trick alone is essential to developing the right kind of page, offer, and traffic that will result in sales.

When producing a funnel– especially if you want visitors and leads to trust you more, there’s likewise the pre-framing idea that you need to totally comprehend. Well, who does not wish to establish trust currently?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets goes beyond the common organization suggestions. It enters into the specific landing pages you can develop in the 7 building phases that we’ve discussed previously.

You get to see the twenty-three of the most reliable foundation for your sales funnels.

DotCom Secrets 23 foundation of a funnel

Smart funnel hackers use these building blocks at particular times throughout these exact same four stages of the funnel:

  • Pre-frame bridge
  • Qualifying subscribers
  • Qualifying buyers

Recognizing hyper buyers for your services and items.

You can decide which you desire to begin with first and which one to stick to in your market when you’ve understood how this works.

Secret # 12: Frontend Vs. Backend Funnels

Picking the right kind of funnels can be a battle even to the advanced marketers. More so, comprehend the funnels that will be served only to qualified buyers (at the backend).

DotCom Secrets Frontend Vs Backend

This mistake isn’t so apparent– but bypassing it can make a distinction in your traffic engagement and sales.

Here Russell describes the process he follows when picking a funnel to utilize on the frontend of his value ladders, the funnel he uses in the consideration phase (the middle), and those used for the backend offers.

Secret # 13: The Best Bait

I could not include this ‘secret’ when I first checked out the DotCom Secrets book.

Russell spills everything out in this section and exposes the trick that made all his books sell millions.

Just by getting your complimentary copy of DotCom Secrets and studying the funnel steps, you’ll have numerous “Aha-Moments” that will alter your business, especially if you have an item you’re currently selling online (and even offline).

I suggest if you can purchase your totally free copy of DotCom Secrets and study the funnel steps, you’ll comprehend the secret behind these records.

He emphasizes the power of words and how utilizing a specific WORD can alter your whole service amazingly. That single word can act as bait.

No matter the industry you operate in, what you do, what items you use, or business model, this is the part that some of the effective entrepreneurs would conceal from you.

 

Area Four: Scripts and funnels

The first time I check out DotCom Secrets, I could not comprehend this section due to the fact that it was distinct in its way. I needed to check out the book again to understand the point that Russell was making.

As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, as well as the specific funnel scripts that have assisted him to sell millions of each of his items.

These are split into the Frontend, Middle and Backend Funnels. Surprisingly, you do not need to battle with these parts since there’s a powerful suite of software you can utilize to automate whatever– ClickFunnels software application.

1. Frontend Funnel: Two-Step– Free Plus Shipping

Due to the fact that it shows what should take place once you get your visitors onboard your sales funnel, the Frontend Funnel is essential.

You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to build and can benefit eCommerce entrepreneurs or marketers who have Free Plus Shipping offers.

The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item should be delivered.

On the second page (step-two) of the funnel, the visitor’s charge card info is requested for the shipping and managing charge. When the visitor has actually effectively completed the second page– the One-time-offer is next.

Naturally, you’re not left alone as there are scripts you will use to make this whole 2-step totally free shipping funnel effective. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the very same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of establishing this deal is to help breakeven and cover the cash you spent on advertising or getting the lead.

DotCom Secrets self liquidating offer

Here, Russell Brunson reveals the practical mechanics associated with this type of funnel. And he also presented a distinct script called the Star, Story, Solution script which helps to push a cold lead towards your items.

You’ll gain access to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll find how to lure visitors and let them keep spending for a longer time.

You’re not restricted in any method– as there are numerous ways to use this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The ideal webinar is the perfect and also the very first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to utilize live or taped discussions to market your services or products on auto-pilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re provided with the methods and scripts that will make the webinar really “ideal.”.

5. Middle Funnel: Invisible Perfect Webinar.

It’s not FREE!. It’s a more sophisticated webinar discussion where your objective is to get individuals to purchase.

You’ll likewise access the scripts for this upgraded version of Perfect Webinar.

6. Middle Funnel: Product Launch.

You utilize the “Product Launch” funnel particularly for releasing a brand-new item by sharing a series of videos to offer tons of value to your visitors.

Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.

These videos will be persuasive, useful, and amusing– therefore triggering visitors to act. You’ll discover how to properly structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of offering high-ticket deals utilizing an advanced formula and scripts. If you’re a coach or consultant, this funnel is what you need to acquire premium clients.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area 5: ClickFunnels.

This last section is brief but you can find out more by reading my ClickFunnels examine.

DotCom Secrets Pros and Cons.

DotCom Secrets is a terrific book if you wish to get insights, see examples, and check out stories that will inspire you to build an effective business online or guide you in transitioning from offline to internet marketing channels.

Let’s think about the pros and cons rapidly:.

Pros.

DotCom Secrets is free. Get business-building understanding without paying cash.

Enhance your organization’ importance utilizing the value ladders and sales funnel techniques and scripts.

Get secrets to becoming a thought leader in your market.

Easy techniques that will work for any service model.

Establish and construct relationships connection with your consumers.

Cons.

You may require to have an existing company to gain from DotCom Secrets (although it can definitely benefit you if you’re simply starting out along with long as you implement the info).

The book is ideal for organizations that utilize internet marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

DotCom Secrets is FREE when you get it from the main site. You only need to pay for shipping/handling– $7.95 if you’re based within the US or $14.95 for global.

There you have it, the Free Plus Shipping deal we talked about earlier. As you can see, Russell is a master at implementing what he teaches.

You can get the paperback format for $14.80 if you choose to buy DotCom Secrets from Amazon. It’s your choice.

DotCom Secrets Free Book.

Thanks to Russell for using the book free from his site (you simply spend for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a bundle of actionable methods and secrets for beginning and growing a business.

You’ll encounter a bunch of aha minutes while going through the sections. More significantly, you’re assisted on how to incorporate the idea into my own company.

DotCom Secrets is a playbook. You may need to read it multiple times to get the ‘tricks’ into your head and organization. However you do not need to if you have a strong IQ, which I’m sure you do!

All in all, if you’re offering services or items online, I extremely suggest that you get a copy of DotCom Secrets free of charge.

>>Click Here To Get Your Copy Of Dotcom Secrets<<