Dotcom Secrets is a fantastic book if you want to get insights, see examples, and check out stories that will inspire you to build an effective business online or guide you in transitioning from offline to online marketing channels.
Let’s consider the pros and cons rapidly:
- DotCom Secrets is free. Get it here.
- You will get over the shoulder lessons from a successful super affiliate– Russell Brunson.
- The book is a simple and pleasurable read.
- You will get actionable takeaways that you can utilize to improve your business instantly.
- It’s not a “how to earn money online” book per se.
- You will need to have some understanding of online marketing principles to completely appreciate the book.
Dotcom Secrets is a terrific resource if you want to gain from somebody who has in fact made money online.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can utilize to improve your organization instantly.
The only disadvantage is that it’s not a “how to generate income online” book per se– you will need to have some knowledge of internet marketing concepts to totally appreciate it.
However overall, Dotcom Secrets is a valuable resource for anybody wanting to develop or grow an online company.
So if you’re all set to learn from among the masters of Sales Funn, make certain to check out this book today!
DotCom Secrets Book
It’s one of my favorite service books. You may need to read it several times to totally understand it. Or merely make it your buddy as you go about your online lifestyle company experiences.
In the introduction of the book, Russell Brunson guaranteed to keep the book evergreen for many years to come. The objective is to make it appropriate to both new and advanced online entrepreneurs.
How many service books do you still find appropriate in this ever-changing world? Even though marketing methods are continuously altering, the DotCom Secrets book is still incredibly pertinent and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book provides a detailed process for growing an effective company– whether online or offline.
DotCom Secrets Review
Despite The Fact That DotCom Secrets was first released in 2015, you’ll find that most of the methods that Russell talks about are still reliable today.
You’ll get a ton of actionable recommendations from the book and if you have strategies to offer items online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy composed the forward to the DotCom Secrets book. In his precise words:
” In reality, this is a tested playbook for growing your business with efficient list building and sales/conversion techniques, which can be utilized offline and online.”
This is a transformative and effective book. DotCom Secrets by Russell Brunson is the ideal plan if you’re wanting to start an organization or scale an existing business.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth strategy that guides you on the best building blocks for your service. You’ll absolutely get arise from reading it.
To be truthful, DotCom Secrets sounds like a book for building a sustainable online business only.
Don’t be constrained by that since the actionable marketing strategies work for both online and offline businesses. So you’re in safe hands if you run a brick-and-mortar company and want to shift to internet marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can answer that concern. If you want to begin or scale a business and follow tested ‘shortcut’ that has been evaluated by Russell himself, you ought to check out the DotCom Secrets book.
It’s altering lives and I’ve personally found it super valuable on my entrepreneurial journey (I’ve read it numerous times). I highly advise the book.
DotCom Secrets may not be worth your read if you ‘d rather play cool and try to figure it out by yourself. You ought to think about another book.
DotCom Secrets provides smart insights and strategies to:
Existing business owners: If you have not started an organization at all or have no business concept, the book may not be relevant to you.
Item owners: If you have an existing item already, then you can find out strategies to double or perhaps triple your sales.
Confident marketers: If you’re willing to take actions that might challenge your concept of business, then you must use DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to construct a service that stands the test of time. You don’t wish to blow over since you do not have the skillset, tools, and secrets that have been checked and proven to produce fantastic results.
So whether you’re a novice who’s just getting started or you’re an expert, DotCom Secrets will walk you through the process of beginning and growing a rewarding business.
If you already have a service, utilize the tricks in the book to scale to unbelievable levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and powerful book that supplies specific, actionable instructions on what you ought to do to fail-proof your company, how to bring in consumers, and the secrets to considerably improve your sales.
If you stop working to read DotCom Secrets, you’re still not limited at all. The only challenge, though, is that you’ll miss the chance to quickly grow your existing business or prosper in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences in between Expert Secrets Both books relate to, way of life business owners, company owner and online marketers– given that they complement each other and offer starting and growing a successful company.
Professional Secrets vs DotCom Secrets.
DotCom Secrets describes a step-by-step process to effectively structure your business. You get to learn how to deliver your message and communicate worth in a way that makes people wish to pay you.
Specialist Secrets gives actionable examples, illustrations, and stories that help you find your voice, develop a loyal fan base and earn money to share messages that will change someone else’s life.
Both books are suggested to entrepreneur who wish to become more successful in their industries. Entrepreneurs who are constructed to see opportunities in competition instead of pain.
In Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream consumers (aka getting loads of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 areas much like Expert Secrets that outlines the basic marketing procedures and how to implement them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the first section of DotCom Secrets with “Ladders and Funnels.” He likewise reveals five (5) marketing tricks. Let’s discuss them:
Secret # 1: The Secret Formula
Initially, you need to have a full understanding of where you desire your company. How does this understanding help your customers and customers?
This will assist you to serve them better– instead of trying to find out their discomfort points, how desperate they require services, and what they’re prepared to pay.
In the secret formula, four basic concerns were described in a detailed order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being pushy?
What advantage will they receive from your organization?
You’ll find answers to these concerns and more in the first secret.
Secret #2: The Value Ladder
Worth is essential when it pertains to developing a sustainable company. If there’s no value, customers and clients will leave.
That’s why Russell invested a lots of time to dissect the actions that you require to follow to navigate your dream client from taking the “bait” (starting point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This secret is referred to as “taking them through your worth ladder.”
When you successfully structure the worth ladder, you’ll not just make more money, you’ll also offer your customers with a more customized service. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic occurs. It’s like a surprise that changes everything you currently know about growing a lucrative business. You’ll get going with constructing out your own sales funnel and the psychology behind a profitable funnel.
There’s a lot more …
You need to have a complete value total in place. You may not be able to develop a high-converting sales funnel if you don’t have an effective value adder mapped out.
The sales funnel is essential and has actually altered the method business owners and businesses approach sales online.
It works since it takes into consideration the consumers’ behaviors– and moves them through the different steps of your value ladder till they’re ready to purchase your item– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target market. Sadly, you may not know how to recognize or serve them. That’s why understanding how to specify your target market is important.
This secret outlines where your target market (i.e., clients who are ready to buy your product) are spending the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the techniques that work to get a client to leave whatever they’re doing and have a look at your page.
Every online entrepreneur requires to discover and master these strategies. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or website is a continuous battle for the majority of people. It’s perhaps the most complicated element of running a successful online company.
Do you truly comprehend how traffic operates in the online marketing space? If you aren’t positive in your traffic generation proficiency, Russell has the responses.
He shows you the best type of traffic that you need to pay attention to and how it can transform your business. The kind of traffic consists of:
- Traffic we control
- The traffic we don’t control
- Traffic we own
Section Two: Your Communication Funnel
In this section, Russell digs deeper into the processes involved in building an audience by leveraging more advanced personal branding tactics, the tricks to interacting well with your audience that will result in a sale.
Make certain you do not avoid this area while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a confident and attractive character.
Why do you believe guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have enormous fans?
As an entrepreneur, you can’t go wrong when you finally establish an attractive character. When you’re successful at it, it implies you can add more competent clients to your e-mail list and release a successful product that people are willing and all set to buy right away.
In creating that appealing character, Russell Brunson defines the 3 parts you should keep in check, which is divided into 3 (3) categories:
- The Elements
- The Identity
DotCom Secrets reveals you how to develop an attractive character using these components and their elements, and determine the very best method to interact your fascinating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about developing a bond and a sort of rapport between the Attractive Character and the target market by means of a traffic source we own. Email.
The Soap Opera Sequence makes up a series of email series that assist to link and develop an instantaneous relationship in between you and the person reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart likewise shares the EXACT 5 email templates that have helped him to shift into an Attractive Character and a sought-after web online marketer.
The Soap Opera Sequence works because it profits from providing value to your subscribers. This ‘value’ paired with an alluring open story hooks them the moment they read your very first e-mail and they’ll look forward to the next one.
The days of dull email sequences are over. Do not just take pleasure in daytime soap on TV, it’s time to anecdotally use it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your customers happy to speak with you every day is utilizing the Seinfeld email format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail style that constructs enjoyment in your readers. It ‘d amuse them and cause them to purchase from you.
It leverages the power of storytelling. This time, you’re being innovative in sharing your life and appropriate stories occurring with/around you– stories they can quickly link with. You should be purposeful and strategic about it anyways.
You wish to have the ability to lead ideal clients back to your offer. This may look easy however it’s effective!
When you’re sending Seinfeld e-mails, Russell likewise offers excellent examples and written design templates to speed up the process.
Section Three: Funnelology
In this section, the techniques and strategies for building high-converting funnels are talked about in detail, along with and what you truly ought to do to make your funnel work.
Russell covers the basics of a funnel, phases (and sales funnel stages) and the kind of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the importance of staying with systems that work. Simply put, there’s no need to reinvent the wheel.
If you’re a business owner and you’re struggling to break even, there’s an opportunity that you’re making the above mistake.
This is common with business owners who are simply beginning with their sales funnel. They try to re-invent the entire lorry. When building an organization, what a terrible path to follow!
The trick here is leveraging on other people who currently have a successful funnel and making your deal to their precise customers. Watch on the:
- Ad copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these elements to work for you is an invaluable gift for your service. Once you understand how the pieces fit, it’s quite easy.
Secret # 10: Seven Phases Of A Funnel
I’m really happy that I check out DotCom Secrets a couple of years ago (and numerous times more since that very first time to fully comprehend and execute the strategies in my own online business.
It not only opened my eyes to funnels and how to construct them but also the seven stages that a perfect consumer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better concerned terms with this sentence within the DotCom Secrets. It reads:
The genuine difference between having a six-, 7-, or even eight-figure business is whether you comprehend the stages of a funnel and can successfully generate income from the points along the line.
I was familiar with that there are levels of traffic temperature and therefore, treating them along the same funnel procedure is dangerous.
This secret alone is fundamental to producing the ideal kind of page, offer, and traffic that will lead to sales.
There’s also the pre-framing concept that you need to totally comprehend when creating a funnel– particularly if you want visitors and causes trust you more. Well, who doesn’t want to develop trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the common company recommendations. It goes into the specific landing pages you can create in the 7 building phases that we’ve talked about previously.
You get to see the twenty-three of the most reliable foundation for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers use these building blocks at particular times throughout these very same 4 stages of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying buyers
Recognizing hyperactive purchasers for your services and items.
When you’ve comprehended how this works, you can choose which you want to begin with very first and which one to stay with in your market.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the right type of funnels can be a struggle even to the advanced marketers. More so, comprehend the funnels that will be served just to certified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so obvious– but bypassing it can make a distinction in your traffic engagement and sales.
Here Russell details the procedure he follows when choosing a funnel to utilize on the frontend of his worth ladders, the funnel he uses in the factor to consider phase (the middle), and those used for the backend offers.
Secret # 13: The Best Bait
I could not contain this ‘secret’ when I initially read the DotCom Secrets book.
Russell spills all of it out in this section and exposes the trick that made all his books sell millions.
Simply by getting your free copy of DotCom Secrets and studying the funnel steps, you’ll have a number of “Aha-Moments” that will change your company, especially if you have an item you’re currently offering online (or even offline).
I imply if you can buy your complimentary copy of DotCom Secrets and study the funnel actions, you’ll comprehend the secret behind these records.
He stresses the power of words and how using a specific WORD can alter your entire service magically. That single word can function as bait.
Despite the industry you run in, what you do, what products you offer, or the business model, this is the part that some of the successful entrepreneurs would hide from you.
Area Four: Funnels And Scripts
The first time I read DotCom Secrets, I could not understand this area due to the fact that it was special in its way. I needed to read the book once again to comprehend the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, along with the specific funnel scripts that have helped him to sell millions of each of his products.
These are split into the Frontend, Middle and Backend Funnels. Interestingly, you do not need to battle with these parts due to the fact that there’s an effective suite of software you can use to automate whatever– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Since it reveals what must happen as soon as you get your visitors onboard your sales funnel, the Frontend Funnel is essential.
You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to build and can benefit eCommerce business owners or online marketers who have Shipping plus complimentary offers.
The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product needs to be shipped.
On the 2nd page (step-two) of the funnel, the visitor’s credit card details is asked for the shipping and dealing with charge. Once the visitor has actually successfully completed the 2nd page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will utilize to make this whole 2-step totally free shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of setting up this offer is to help breakeven and cover the cash you invested in marketing or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson reveals the practical mechanics associated with this type of funnel. And he also introduced a distinct script called the Star, Story, Solution script which helps to nudge a cold lead towards your products.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to entice visitors and let them keep spending for a longer time.
You’re not limited in any method– as there are numerous ways to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the ideal and likewise the first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to utilize live or taped presentations to market your products or services on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the methods and scripts that will make the webinar genuinely “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little bit different. It’s not FREE!. It’s an advanced webinar discussion where your goal is to get individuals to buy. It’s “invisible”– which means there’s no aggressive or deceptiveness included.
You’ll likewise access the scripts for this upgraded variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel specifically for releasing a brand-new item by sharing a series of videos to supply lots of worth to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.
These videos will be persuasive, helpful, and amusing– consequently causing visitors to do something about it. You’ll discover how to appropriately structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket deals utilizing an innovative formula and scripts. If you’re a coach or consultant, this funnel is what you require to get premium clients.
Area 5: ClickFunnels.
This last section is brief but you can discover more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is a terrific book if you wish to get insights, see examples, and check out stories that will motivate you to develop a successful company online or guide you in transitioning from offline to internet marketing channels.
So let’s think about the cons and pros quickly:.
DotCom Secrets is free. Get business-building knowledge without paying cash.
Enhance your business’ significance using the value ladders and sales funnel methods and scripts.
Get secrets to ending up being an idea leader in your industry.
Easy techniques that will work for any business design.
Build relationships and develop connection with your clients.
You may require to have an existing company to gain from DotCom Secrets (although it can certainly benefit you if you’re simply starting as well as long as you carry out the details).
The book is perfect for organizations that leverage internet marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the main site, DotCom Secrets is FREE. If you’re based within the United States or $14.95 for worldwide, you just have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping offer we went over previously. As you can see, Russell is a master at implementing what he teaches.
You can get the paperback format for $14.80 if you choose to purchase DotCom Secrets from Amazon. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for providing the book free from his website (you simply pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable techniques and secrets for beginning and growing a business.
You’ll come across a lot of aha moments while going through the sections. More notably, you’re directed on how to include the idea into my own company.
DotCom Secrets is a playbook. You may need to read it several times to get the ‘tricks’ into your head and company. However you do not need to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling product and services online, I extremely advise that you get a copy of DotCom Secrets totally free.