Dotcom Secrets is a fantastic book if you want to get insights, see examples, and check out stories that will motivate you to construct a successful organization online or guide you in transitioning from offline to online marketing channels.
So let’s consider the advantages and disadvantages quickly:
- DotCom Secrets is totally free. Get it here.
- You will get over the shoulder lessons from an effective super affiliate– Russell Brunson.
- The book is a easy and pleasurable read.
- You will get actionable takeaways that you can use to improve your service right away.
- It’s not a “how to generate income online” book per se.
- You will need to have some knowledge of online marketing principles to completely value the book.
Dotcom Secrets is a great resource if you wish to learn from somebody who has really earned money online.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can utilize to enhance your organization right away.
The only drawback is that it’s not a “how to generate income online” book per se– you will require to have some knowledge of online marketing ideas to completely appreciate it.
However in general, Dotcom Secrets is an important resource for anyone aiming to construct or grow an online organization.
So if you’re ready to gain from one of the masters of Sales Funn, be sure to check out this book today!
DotCom Secrets Book
It’s one of my favorite company books. You may have to read it numerous times to totally understand it. Or simply make it your companion as you tackle your online lifestyle organization experiences.
In the introduction of the book, Russell Brunson assured to keep the book evergreen for many years to come. The objective is to make it appropriate to both advanced and brand-new online business owners.
How many organization books do you still discover pertinent in this ever-changing world? Although marketing methods are continuously altering, the DotCom Secrets book is still extremely relevant and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book provides a step-by-step procedure for growing a successful business– whether online or offline.
DotCom Secrets Review
Despite The Fact That DotCom Secrets was first published in 2015, you’ll discover that most of the strategies that Russell speak about are still reliable today.
You’ll get a lots of actionable guidance from the book and if you have strategies to offer products online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy composed the forward to the DotCom Secrets book. In his specific words:
” In fact, this is a proven playbook for growing your company with efficient list building and sales/conversion methods, which can be used online and offline.”
This is a transformative and effective book. DotCom Secrets by Russell Brunson is the ideal plan if you’re seeking to begin a company or scale an existing business.
Within the pages of the Dotcom Secrets book, you’ll get a detailed strategy that guides you on the best building blocks for your business. You’ll absolutely get results from reading it.
To be truthful, DotCom Secrets seems like a book for constructing a sustainable online business only.
However do not be constrained by that because the actionable marketing techniques work for both online and offline services. You’re in safe hands if you run a brick-and-mortar service and want to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can address that concern. If you wish to scale a business or start and follow tested ‘shortcut’ that has been checked by Russell himself, you should read the DotCom Secrets book.
It’s altering lives and I’ve personally found it extremely valuable on my entrepreneurial journey (I’ve read it several times). I highly advise the book.
If you ‘d rather play cool and attempt to figure it out on your own, then DotCom Secrets might not be worth your read. You must consider another book.
Although, DotCom Secrets offers wise insights and techniques to:
Existing entrepreneur: If you haven’t started a service at all or have no organization idea, the book may not pertain to you.
Item owners: If you have an existing item already, then you can learn strategies to double or perhaps triple your sales.
Positive marketers: If you’re willing to take steps that might challenge your concept of organization, then you should use DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to build a service that stands the test of time. You don’t want to fizzle out because you do not have the skillset, tools, and secrets that have actually been checked and shown to produce terrific results.
Whether you’re a beginner who’s simply getting began or you’re a specialist, DotCom Secrets will stroll you through the procedure of beginning and growing a lucrative business.
If you currently have a company, use the secrets in the book to scale to astounding levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and effective book that provides specific, actionable directions on what you need to do to fail-proof your company, how to bring in customers, and the secrets to substantially improve your sales.
If you fail to check out DotCom Secrets, you’re still not restricted at all. The only difficulty, though, is that you’ll miss out on the chance to rapidly grow your existing business or grow in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions in between Expert Secrets Both books are relevant to, way of life entrepreneurs, entrepreneur and online marketers– because they match each other and offer starting and growing a successful company.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets describes a step-by-step process to successfully structure your service. You get to find out how to provide your message and communicate worth in such a way that makes individuals wish to pay you.
Expert Secrets gives actionable examples, illustrations, and stories that assist you discover your voice, build a loyal fan base and make money to share messages that will change someone else’s life.
Both books are recommended to company owner who want to end up being more effective in their industries. Entrepreneurs who are built to see chances in competitors instead of pain.
In Russell’s third and brand name new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream clients (aka getting loads of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 sections just like Expert Secrets that lays out the simple marketing processes and how to implement them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the first section of DotCom Secrets with “Ladders and Funnels.” He likewise reveals five (5) marketing secrets. Let’s go over them:
Secret # 1: The Secret Formula
First, you require to have a full understanding of where you want your organization. How does this understanding assist your clients and clients?
This will help you to serve them better– instead of trying to find out their pain points, how desperate they need options, and what they’re prepared to pay.
In the secret formula, four simple concerns were detailed in a step-by-step order inside the DotCom Secrets book:
Who are your dream customers?
How do you find them?
How do you attract them without being aggressive?
What benefit will they obtain from your service?
You’ll find answers to these questions and more in the first secret.
Secret #2: The Value Ladder
Value is crucial when it concerns constructing a sustainable organization. , if there’s no worth, clients and customers customers leaveCustomers
That’s why Russell invested a ton of time to dissect the actions that you require to follow to navigate your dream consumer from taking the “bait” (beginning point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This secret is described as “taking them through your worth ladder.”
When you effectively structure the value ladder, you’ll not just make more money, you’ll likewise supply your customers with a more customized service. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic takes place. It’s like a surprise that changes whatever you already understand about growing a profitable company. You’ll get going with developing out your own sales funnel and the psychology behind a lucrative funnel.
It surpasses the item you’re offering or how they’re priced. There’s a lot more …
You need to have a total worth ladder in place. It’s like your infallible system for making sales on autopilot. If you don’t have a reliable worth adder mapped out, you might not be able to construct a high-converting sales funnel.
The sales funnel is necessary and has altered the method business owners and companies approach sales online.
It works due to the fact that it takes into consideration the clients’ habits– and moves them through the different steps of your worth ladder up until they’re all set to purchase your item– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target market. You might not understand how to determine or serve them. That’s why knowing how to specify your target audience is important.
This secret details where your target market (i.e., customers who are ready to acquire your product) are spending the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the techniques that work to get a customer to leave whatever they’re doing and take a look at your page.
Every online entrepreneur requires to find out and master these strategies. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or website is a continuous struggle for most people. It’s arguably the most overwhelming aspect of running an effective online business.
Do you really understand how traffic operates in the online marketing area? If you aren’t confident in your traffic generation knowledge, Russell has the responses.
He shows you the best kind of traffic that you must focus on and how it can change your business. The type of traffic consists of:
- Traffic we control
- The traffic we don’t manage
- Traffic we own
Section Two: Your Communication Funnel
In this section, Russell digs deeper into the procedures associated with developing an audience by leveraging more advanced individual branding techniques, the secrets to interacting well with your audience that will lead to a sale.
Make sure you don’t avoid this area while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a appealing and confident character.
Why do you think people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have enormous fans?
As a business owner, you can’t fail when you lastly develop an attractive character. When you’re effective at it, it indicates you can include more certified consumers to your e-mail list and launch an effective product that people are ready and prepared to purchase immediately.
In developing that appealing character, Russell Brunson defines the 3 elements you should keep in check, which is split into three (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to develop an attractive character utilizing these components and their elements, and identify the best method to interact your captivating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s everything about creating a bond and a sort of connection between the Attractive Character and the target market through a traffic source we own. Email.
The Soap Opera Sequence comprises a series of e-mail series that help to connect and develop an instantaneous relationship between you and the individual reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart likewise shares the EXACT five email templates that have actually helped him to transition into an Attractive Character and a popular web online marketer.
The Soap Opera Sequence works since it capitalizes on offering value to your subscribers. This ‘value’ paired with an alluring open story hooks them the moment they read your first email and they’ll anticipate the next one.
The days of boring e-mail series are over. Do not just delight in daytime soap on TV, it’s time to anecdotally utilize it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your customers happy to hear from you every day is using the Seinfeld e-mail format.”
So what’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail style that develops excitement in your readers. It ‘d entertain them and trigger them to purchase from you.
It leverages the power of storytelling. This time, you’re being innovative in sharing your life and relevant stories happening with/around you– stories they can quickly connect with. You need to be tactical and purposeful about it anyways.
You wish to have the ability to lead perfect customers back to your offer. This may look simple but it’s effective!
Russell likewise supplies good examples and written design templates to speed up the process when you’re sending Seinfeld emails.
Section Three: Funnelology
In this area, the methods and methods for constructing high-converting funnels are discussed in detail, in addition to and what you really must do to make your funnel work.
Russell covers the principles of a funnel, phases (and sales funnel stages) and the kind of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we learned the importance of staying with systems that work. To put it simply, there’s no requirement to transform the wheel.
If you’re a business owner and you’re having a hard time to recover cost, there’s an opportunity that you’re making the above mistake.
This prevails with entrepreneurs who are just beginning with their sales funnel. They attempt to re-invent the entire automobile. What a horrible path to follow when constructing an organization!
The trick here is leveraging on other people who currently have a successful funnel and making your deal to their specific clients. Keep an eye on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these components to work for you is a valuable gift for your business. Once you comprehend how the pieces fit, it’s rather simple.
Secret # 10: Seven Phases Of A Funnel
I’m really thankful that I check out DotCom Secrets a couple of years ago (and several times more because that very first time to totally comprehend and carry out the methods in my own online organization.
It not only opened my eyes to funnels and how to construct them but likewise the 7 phases that a perfect client needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better concerned terms with this sentence within the DotCom Secrets. It checks out:
The real distinction in between having a six-, seven-, and even eight-figure company is whether you understand the phases of a funnel and can effectively monetize the points along the line.
I learnt more about that there are levels of traffic temperature level and therefore, treating them along the same funnel process threatens.
This secret alone is fundamental to producing the best type of page, offer, and traffic that will lead to sales.
When producing a funnel– specifically if you desire visitors and leads to trust you more, there’s likewise the pre-framing concept that you need to fully comprehend. Well, who does not want to develop trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the normal business suggestions. It goes into the particular landing pages you can create in the 7 structure stages that we’ve discussed earlier.
You get to see the twenty-three of the most effective foundation for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers utilize these foundation at particular times throughout these very same 4 phases of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying buyers
Recognizing hyperactive buyers for your services and products.
Once you’ve understood how this works, you can decide which you want to start with first and which one to stick to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Picking the best type of funnels can be a struggle even to the more advanced marketers. More so, comprehend the funnels that will be served only to certified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so obvious– however bypassing it can make a difference in your traffic engagement and sales.
Here Russell lays out the procedure he follows when selecting a funnel to use on the frontend of his worth ladders, the funnel he uses in the consideration stage (the middle), and those used for the backend offers.
Secret # 13: The Best Bait
I could not include this ‘secret’ when I first checked out the DotCom Secrets book.
Russell spills everything out in this section and reveals the secret that made all his books sell millions.
Just by grabbing your free copy of DotCom Secrets and studying the funnel actions, you’ll have numerous “Aha-Moments” that will change your organization, particularly if you have a product you’re presently selling online (or perhaps offline).
I suggest if you can buy your free copy of DotCom Secrets and study the funnel actions, you’ll comprehend the trick behind these records.
He highlights the power of words and how using a certain WORD can change your entire organization amazingly. That single word can act as bait.
No matter the market you run in, what you do, what products you offer, or the business design, this is the part that some of the effective business owners would conceal from you.
Section Four: Funnels And Scripts
The very first time I read DotCom Secrets, I couldn’t comprehend this section since it was distinct in its way. I had to read the book once again to comprehend the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, along with the specific funnel scripts that have actually helped him to offer millions of each of his products.
These are divided into the Frontend, Middle and Backend Funnels. Surprisingly, you do not have to fight with these parts because there’s an effective suite of software application you can utilize to automate everything– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is necessary because it shows what need to happen once you get your visitors onboard your sales funnel.
You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to build and can benefit eCommerce entrepreneurs or online marketers who have Free Plus Shipping deals.
The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product needs to be delivered.
On the 2nd page (step-two) of the funnel, the visitor’s credit card info is asked for the shipping and dealing with charge. Once the visitor has effectively submitted the 2nd page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will utilize to make this whole 2-step free shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of establishing this offer is to assist breakeven and cover the cash you invested in marketing or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson reveals the useful mechanics associated with this kind of funnel. And he likewise introduced a special script called the Star, Story, Solution script which helps to push a cold lead towards your products.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to lure visitors and let them keep spending for a longer time.
However you’re not restricted in any way– as there are many methods to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the perfect and likewise the very first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to use live or taped discussions to market your products or services on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the techniques and scripts that will make the webinar genuinely “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little bit different. It’s not FREE!. It’s an advanced webinar discussion where your objective is to get people to purchase. It’s “unnoticeable”– which indicates there’s no pushy or deceptiveness included.
You’ll likewise access the scripts for this upgraded version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel specifically for launching a brand-new item by sharing a series of videos to offer tons of worth to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.
These videos will be persuasive, valuable, and amusing– consequently triggering visitors to do something about it. You’ll find how to correctly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket offers using an innovative formula and scripts. If you’re a coach or specialist, this funnel is what you need to obtain premium customers.
Section 5: ClickFunnels.
This last area is brief however you can learn more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is a great book if you want to get insights, see examples, and check out stories that will inspire you to build an effective company online or guide you in transitioning from offline to internet marketing channels.
Let’s consider the pros and cons rapidly:.
DotCom Secrets is free. Get business-building knowledge without paying money.
Improve your business’ relevance using the value ladders and sales funnel methods and scripts.
Get secrets to ending up being a thought leader in your market.
Easy strategies that will work for any organization design.
Build relationships and establish rapport with your customers.
You may need to have an existing service to gain from DotCom Secrets (although it can definitely benefit you if you’re simply starting out along with long as you implement the details).
The book is ideal for companies that take advantage of online marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the official site. If you’re based within the United States or $14.95 for international, you only have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping deal we discussed previously. As you can see, Russell is a master at implementing what he teaches.
If you prefer to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for providing the book devoid of his site (you simply spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable techniques and tricks for starting and growing a company.
You’ll discover a lot of aha minutes while going through the sections. You’re directed on how to integrate the principle into my own business.
DotCom Secrets is a playbook. You may need to read it several times to get the ‘secrets’ into your head and business. You do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or products online, I highly suggest that you get a copy of DotCom Secrets free of charge.