Dotcom Secrets is a terrific book if you want to gain insights, see examples, and read stories that will motivate you to construct an effective service online or guide you in transitioning from offline to online marketing channels.
Let’s consider the cons and pros quickly:
- DotCom Secrets is complimentary. Get it here.
- You will overcome the shoulder lessons from a successful extremely affiliate– Russell Brunson.
- The book is a pleasurable and simple read.
- You will get actionable takeaways that you can use to improve your company immediately.
- It’s not a “how to make money online” book per se.
- You will need to have some understanding of internet marketing ideas to fully value the book.
Dotcom Secrets is a terrific resource if you wish to learn from somebody who has actually generated income online.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can utilize to enhance your service immediately.
The only disadvantage is that it’s not a “how to generate income online” book per se– you will need to have some knowledge of internet marketing principles to fully appreciate it.
However in general, Dotcom Secrets is a valuable resource for anybody wanting to build or grow an online service.
So if you’re all set to gain from among the masters of Sales Funn, be sure to have a look at this book today!
DotCom Secrets Book
It’s one of my preferred service books. You might need to read it several times to fully grasp it. Or just make it your buddy as you set about your online lifestyle business experiences.
In the intro of the book, Russell Brunson guaranteed to keep the book evergreen for many years to come. The goal is to make it pertinent to both innovative and brand-new online entrepreneurs.
The number of service books do you still discover appropriate in this ever-changing world? Although marketing strategies are constantly altering, the DotCom Secrets book is still extremely pertinent and useful today.
What Is DotCom Secrets?
The DotCom Secrets book provides a detailed procedure for growing a successful service– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first released in 2015, you’ll find that the majority of the techniques that Russell talks about are still reliable today.
You’ll get a lots of actionable recommendations from the book and if you have plans to sell products online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his specific words:
” In reality, this is a proven playbook for growing your business with reliable lead generation and sales/conversion methods, which can be used offline and online.”
This is a effective and transformative book. DotCom Secrets by Russell Brunson is the perfect road map if you’re aiming to begin a company or scale an existing company.
Within the pages of the Dotcom Secrets book, you’ll get a detailed strategy that guides you on the ideal building blocks for your service. You’ll absolutely get arise from reading it.
To be sincere, DotCom Secrets seems like a book for building a sustainable online company just.
But do not be constrained by that due to the fact that the actionable marketing methods work for both online and offline organizations. You’re in safe hands if you run a brick-and-mortar service and desire to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can answer that concern. If you wish to scale an organization or start and follow tested ‘faster way’ that has been evaluated by Russell himself, you should check out the DotCom Secrets book.
It’s altering lives and I’ve personally found it super important on my entrepreneurial journey (I’ve read it several times). I extremely advise the book.
If you ‘d rather play cool and attempt to figure it out on your own, then DotCom Secrets may not be worth your read. You must consider another book.
Although, DotCom Secrets supplies smart insights and methods to:
Existing entrepreneur: If you haven’t begun an organization at all or have no organization concept, the book might not relate to you.
Product owners: If you have an existing item currently, then you can find out techniques to double or even triple your sales.
Confident online marketers: If you’re ready to take steps that might challenge your idea of company, then you need to use DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to construct a service that stands the test of time. Because you do not have the skillset, tools, and tricks that have been evaluated and proven to produce excellent results, you don’t desire to fizzle out.
Whether you’re a beginner who’s simply getting began or you’re a specialist, DotCom Secrets will stroll you through the procedure of beginning and growing a profitable business.
If you currently have a service, use the tricks in the book to scale to incredible levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and powerful book that offers particular, actionable instructions on what you ought to do to fail-proof your business, how to bring in consumers, and the secrets to substantially increase your sales.
You’re still not limited at all if you stop working to read DotCom Secrets. The only difficulty, however, is that you’ll miss the chance to quickly grow your existing business or thrive in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions in between Expert Secrets Both books relate to, way of life business owners, business owners and online marketers– given that they match each other and attend to starting and growing an effective company.
Expert Secrets vs DotCom Secrets.
DotCom Secrets lays out a detailed procedure to efficiently structure your business. You get to discover how to deliver your message and communicate value in a manner that makes people want to pay you.
Professional Secrets provides actionable examples, illustrations, and stories that help you find your voice, construct a loyal fan base and get paid to share messages that will alter someone else’s life.
Both books are suggested to company owner who want to end up being more successful in their markets. Entrepreneurs who are built to see opportunities in competition instead of pain.
And lastly in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream clients (aka getting tons of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 sections just like Expert Secrets that describes the easy marketing processes and how to execute them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the first section of DotCom Secrets with “Ladders and Funnels.” He likewise reveals five (5) marketing secrets. Let’s review them:
Secret # 1: The Secret Formula
You require to have a complete understanding of where you want your company. How does this understanding assist your clients and clients?
This will assist you to serve them better– instead of searching for out their pain points, how desperate they require options, and what they’re willing to pay.
In the secret formula, four easy questions were detailed in a detailed order inside the DotCom Secrets book:
Who are your dream customers?
How do you find them?
How do you attract them without being pushy?
What benefit will they get from your business?
You’ll find answers to these questions and more in the very first trick.
Secret #2: The Value Ladder
When it comes to constructing a sustainable organization, worth is essential. If there’s no value, clients and clients will leave.
That’s why Russell invested a ton of time to dissect the steps that you require to follow to browse your dream client from taking the “bait” (beginning point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This trick is referred to as “taking them through your value ladder.”
When you effectively structure the worth ladder, you’ll not just make more cash, you’ll likewise offer your clients with a more customized service. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic occurs. It’s like an epiphany that changes whatever you already understand about growing a rewarding organization. You’ll begin with developing out your own sales funnel and the psychology behind a profitable funnel.
It surpasses the item you’re offering or how they’re priced. There’s a lot more …
You need to have a complete value ladder in place. It’s like your infallible system for making sales on auto-pilot. If you don’t have an effective value adder mapped out, you might not be able to develop a high-converting sales funnel.
The sales funnel is necessary and has changed the method business owners and services approach sales online.
It works due to the fact that it takes into account the clients’ habits– and moves them through the various steps of your value ladder up until they’re ready to acquire your product– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target market. You may not understand how to recognize or serve them. That’s why understanding how to specify your target audience is essential.
This secret outlines where your target audience (i.e., customers who are ready to buy your item) are investing most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the methods that work to get a consumer to leave whatever they’re doing and have a look at your page.
Every online entrepreneur needs to discover and master these strategies. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or site is a continuous struggle for most people. It’s perhaps the most daunting element of running a successful online company.
Do you really understand how traffic operates in the online marketing space? If you aren’t confident in your traffic generation proficiency, Russell has the responses.
He shows you the very best type of traffic that you should take note of and how it can transform your organization. The kind of traffic includes:
- Traffic we manage
- The traffic we don’t manage
- Traffic we own
Section Two: Your Communication Funnel
In this area, Russell digs deeper into the processes involved in building an audience by leveraging advanced personal branding strategies, the secrets to interacting well with your audience that will cause a sale.
Make certain you don’t skip this area while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a appealing and positive character.
Why do you believe men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have massive followers?
As an entrepreneur, you can’t fail when you finally develop an appealing character. When you’re successful at it, it means you can add more competent customers to your email list and release a successful item that people are prepared and willing to buy immediately.
In developing that appealing character, Russell Brunson specifies the 3 parts you need to keep in check, which is divided into three (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to create an attractive character utilizing these components and their elements, and recognize the best way to interact your captivating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s everything about creating a bond and a sort of relationship in between the Attractive Character and the target audience by means of a traffic source we own. Email.
The Soap Opera Sequence comprises a series of e-mail series that help to connect and establish an instant relationship between you and the individual reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart also shares the EXACT 5 e-mail design templates that have actually helped him to shift into an Attractive Character and an in-demand web online marketer.
The Soap Opera Sequence works due to the fact that it takes advantage of providing worth to your customers. This ‘value’ paired with a tempting open story hooks them the moment they read your very first email and they’ll eagerly anticipate the next one.
The days of uninteresting email series are over. Do not simply take pleasure in daytime soap on TV, it’s time to anecdotally use it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your subscribers happy to speak with you every day is using the Seinfeld email format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail style that builds enjoyment in your readers. It ‘d entertain them and cause them to purchase from you.
It leverages the power of storytelling. But this time, you’re being creative in sharing your life and relevant stories occurring with/around you– stories they can easily get in touch with. You should be tactical and purposeful about it anyways.
You want to have the ability to lead perfect consumers back to your deal. This might look easy but it’s powerful nevertheless!
Russell also provides good examples and composed templates to speed up the process when you’re sending out Seinfeld e-mails.
Area Three: Funnelology
In this section, the methods and strategies for developing high-converting funnels are discussed in detail, along with and what you actually should do to make your funnel work.
Russell covers the fundamentals of a funnel, stages (and sales funnel stages) and the type of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the significance of sticking to systems that work. In other words, there’s no requirement to reinvent the wheel.
If you’re a business owner and you’re struggling to recover cost, there’s an opportunity that you’re making the above mistake.
This prevails with entrepreneurs who are simply beginning with their sales funnel. They attempt to re-invent the entire automobile. What a horrible course to follow when building a company!
The secret here is leveraging on other people who currently have an effective funnel and making your offer to their exact consumers. Keep an eye on the:
- Ad copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these aspects to work for you is an invaluable present for your organization. Once you understand how the pieces fit, it’s rather simple.
Secret # 10: Seven Phases Of A Funnel
I’m really glad that I check out DotCom Secrets a couple of years ago (and several times more because that very first time to completely understand and execute the techniques in my own online service.
It not only opened my eyes to funnels and how to construct them however also the seven stages that a perfect customer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better come to terms with this sentence within the DotCom Secrets. It reads:
The genuine distinction between having a six-, 7-, and even eight-figure service is whether you comprehend the phases of a funnel and can effectively monetize the points along the line.
I was familiar with that there are levels of traffic temperature level and for that reason, treating them along the same funnel procedure is dangerous.
This secret alone is fundamental to developing the best kind of page, offer, and traffic that will cause sales.
When producing a funnel– especially if you want visitors and leads to trust you more, there’s likewise the pre-framing concept that you need to fully comprehend. Well, who doesn’t wish to establish trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the common organization suggestions. It enters into the particular landing pages you can produce in the 7 structure phases that we’ve gone over previously.
You get to see the twenty-three of the most effective foundation for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers utilize these foundation at particular times throughout these very same four phases of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying buyers
Identifying hyperactive purchasers for your services and products.
You can choose which you want to begin with very first and which one to stick to in your market as soon as you’ve understood how this works.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the right type of funnels can be a struggle even to the advanced marketers. More so, understand the funnels that will be served just to qualified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so obvious– however bypassing it can make a difference in your traffic engagement and sales.
Here Russell details the procedure he follows when selecting a funnel to use on the frontend of his value ladders, the funnel he uses in the consideration stage (the middle), and those used for the backend offers.
Secret # 13: The Best Bait
I could not contain this ‘secret’ when I initially checked out the DotCom Secrets book.
Russell spills it all out in this section and exposes the trick that made all his books sell millions.
Just by grabbing your free copy of DotCom Secrets and studying the funnel steps, you’ll have a number of “Aha-Moments” that will change your organization, specifically if you have a product you’re presently selling online (and even offline).
I mean if you can purchase your free copy of DotCom Secrets and study the funnel steps, you’ll understand the trick behind these records.
He highlights the power of words and how using a particular WORD can alter your entire service magically. That single word can function as bait.
No matter the market you run in, what you do, what products you provide, or business model, this is the part that a few of the successful business owners would conceal from you.
Section Four: Funnels And Scripts
The very first time I check out DotCom Secrets, I could not grasp this section since it was unique in its way. I had to read the book again to understand the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, as well as the precise funnel scripts that have helped him to offer millions of each of his products.
These are divided into the Frontend, Middle and Backend Funnels. Remarkably, you do not need to struggle with these parts because there’s a powerful suite of software you can use to automate everything– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is very important because it shows what should occur when you get your visitors onboard your sales funnel.
You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to build and can benefit eCommerce marketers or entrepreneurs who have Free Plus Shipping offers.
The first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product should be shipped.
On the 2nd page (step-two) of the funnel, the visitor’s credit card info is asked for the shipping and managing charge. When the visitor has effectively completed the second page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will utilize to make this entire 2-step totally free shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of establishing this deal is to assist breakeven and cover the cash you spent on marketing or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson reveals the useful mechanics involved in this type of funnel. And he likewise introduced a distinct script called the Star, Story, Solution script which assists to push a cold lead towards your products.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to lure visitors and let them keep paying for a longer time.
However you’re not restricted in any way– as there are lots of ways to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the ideal and likewise the first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to utilize live or recorded presentations to market your products or services on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the strategies and scripts that will make the webinar genuinely “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a bit various. It’s not FREE!. It’s an advanced webinar presentation where your objective is to get individuals to purchase. It’s “undetectable”– which suggests there’s no aggressive or deception involved.
You’ll also access the scripts for this updated variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel specifically for introducing a brand-new product by sharing a series of videos to offer tons of value to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.
These videos will be persuasive, practical, and entertaining– thereby triggering visitors to take actions. You’ll find how to correctly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket deals utilizing an advanced formula and scripts. This funnel is what you require to get premium clients if you’re a coach or specialist.
Section 5: ClickFunnels.
This last section is quick but you can discover more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is a great book if you want to gain insights, see examples, and read stories that will motivate you to construct an effective service online or guide you in transitioning from offline to online marketing channels.
So let’s consider the cons and pros quickly:.
DotCom Secrets is complimentary. Get business-building understanding without paying money.
Enhance your organization’ significance utilizing the worth ladders and sales funnel methods and scripts.
Get tricks to ending up being an idea leader in your industry.
Easy techniques that will work for any organization design.
Build relationships and establish relationship with your clients.
You may need to have an existing business to gain from DotCom Secrets (although it can certainly benefit you if you’re simply starting as well as long as you carry out the details).
The book is perfect for companies that take advantage of online marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the main website. You only need to spend for shipping/handling– $7.95 if you’re based within the US or $14.95 for international.
There you have it, the Free Plus Shipping deal we went over previously. As you can see, Russell is a master at executing what he teaches.
You can get the paperback format for $14.80 if you prefer to purchase DotCom Secrets from Amazon. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for providing the book free from his website (you just spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable strategies and tricks for growing a service and starting.
You’ll come across a bunch of aha minutes while going through the sections. More importantly, you’re assisted on how to include the idea into my own service.
DotCom Secrets is a playbook. You may need to read it numerous times to get the ‘secrets’ into your head and business. You do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering services or items online, I extremely advise that you get a copy of DotCom Secrets totally free.