Dotcom Secrets is a terrific book if you want to acquire insights, see examples, and check out stories that will influence you to construct a successful company online or guide you in transitioning from offline to online marketing channels.
Let’s consider the cons and pros rapidly:
- DotCom Secrets is free. Get it here.
- You will overcome the shoulder lessons from an effective very affiliate– Russell Brunson.
- The book is a satisfying and easy read.
- You will get actionable takeaways that you can utilize to improve your organization instantly.
- It’s not a “how to earn money online” book per se.
- You will require to have some knowledge of internet marketing concepts to totally value the book.
If you desire to learn from somebody who has really made money online, Dotcom Secrets is a great resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can utilize to improve your company instantly.
The only drawback is that it’s not a “how to generate income online” book per se– you will require to have some knowledge of online marketing concepts to completely value it.
In general, Dotcom Secrets is an important resource for anyone looking to construct or grow an online organization.
So if you’re prepared to gain from one of the masters of Sales Funn, be sure to check out this book today!
DotCom Secrets Book
It’s one of my preferred business books. You might need to read it multiple times to fully understand it. Or merely make it your buddy as you tackle your online lifestyle business adventures.
In the introduction of the book, Russell Brunson guaranteed to keep the book evergreen for years to come. The goal is to make it relevant to both new and advanced online business owners.
How many organization books do you still find appropriate in this ever-changing world? Despite the fact that marketing strategies are continuously changing, the DotCom Secrets book is still extremely pertinent and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a detailed procedure for growing an effective company– whether online or offline.
DotCom Secrets Review
Despite The Fact That DotCom Secrets was first published in 2015, you’ll discover that the majority of the methods that Russell talks about are still reliable today.
You’ll get a ton of actionable recommendations from the book and if you have plans to offer items online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his exact words:
” In fact, this is a proven playbook for growing your business with efficient lead generation and sales/conversion approaches, which can be used offline and online.”
This is a transformative and powerful book. If you’re looking to start a company or scale an existing business, DotCom Secrets by Russell Brunson is the ideal road map.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive plan that guides you on the ideal building blocks for your business. You’ll definitely get arise from reading it.
To be truthful, DotCom Secrets sounds like a book for developing a sustainable online business just.
Do not be constrained by that due to the fact that the actionable marketing strategies work for both online and offline organizations. You’re in safe hands if you run a brick-and-mortar organization and want to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can answer that concern. If you wish to begin or scale a business and follow proven ‘faster way’ that has been checked by Russell himself, you should check out the DotCom Secrets book.
It’s changing lives and I’ve personally found it super valuable on my entrepreneurial journey (I’ve read it a number of times). I highly suggest the book.
DotCom Secrets may not be worth your read if you ‘d rather play cool and try to figure it out by yourself. You need to think about another book.
DotCom Secrets provides smart insights and methods to:
Existing business owners: If you have not started a company at all or have no service idea, the book might not be relevant to you.
Item owners: If you have an existing item currently, then you can discover techniques to double or perhaps triple your sales.
Confident online marketers: If you’re prepared to take actions that might challenge your concept of business, then you need to use DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to build an organization that stands the test of time. You do not wish to fizzle out since you lack the skillset, tools, and tricks that have been evaluated and shown to produce excellent results.
Whether you’re a newbie who’s just getting started or you’re a professional, DotCom Secrets will stroll you through the process of starting and growing a profitable organization.
If you already have a service, use the tricks in the book to scale to incredible levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and powerful book that supplies particular, actionable directions on what you ought to do to fail-proof your service, how to bring in consumers, and the secrets to considerably increase your sales.
If you stop working to read DotCom Secrets, you’re still not restricted at all. The only difficulty, however, is that you’ll miss the opportunity to quickly grow your existing company or prosper in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences in between Expert Secrets Both books pertain to, lifestyle business owners, entrepreneur and online marketers– because they complement each other and provide for beginning and growing a successful service.
Professional Secrets vs DotCom Secrets.
DotCom Secrets lays out a detailed procedure to successfully structure your company. You get to learn how to provide your message and communicate worth in a manner that makes individuals want to pay you.
Expert Secrets provides actionable examples, illustrations, and stories that assist you discover your voice, construct a loyal fan base and make money to share messages that will alter another person’s life.
Both books are recommended to entrepreneur who want to end up being more effective in their industries. Business owners who are built to see opportunities in competition instead of pain.
In Russell’s third and brand brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream customers (aka getting tons of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 sections just like Expert Secrets that details the easy marketing processes and how to execute them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the first area of DotCom Secrets with “Ladders and Funnels.” He also exposes five (5) marketing secrets. Let’s review them:
Secret # 1: The Secret Formula
Initially, you need to have a complete understanding of where you desire your business. How does this understanding assist your customers and customers?
This will assist you to serve them much better– instead of looking for out their pain points, how desperate they require solutions, and what they’re prepared to pay.
In the secret formula, four easy questions were detailed in a detailed order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being aggressive?
What advantage will they obtain from your service?
You’ll discover answers to these concerns and more in the first secret.
Secret #2: The Value Ladder
Worth is essential when it pertains to building a sustainable business. , if there’s no worth, clients consumers customers will leave.
That’s why Russell invested a ton of time to dissect the steps that you require to follow to browse your dream consumer from taking the “bait” (starting point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This secret is described as “taking them through your value ladder.”
When you successfully structure the value ladder, you’ll not only make more cash, you’ll also supply your consumers with a more tailored solution. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic happens. It’s like an epiphany that changes everything you currently know about growing a lucrative business. You’ll start with constructing out your own sales funnel and the psychology behind a rewarding funnel.
There’s a lot more …
You need to require a complete value ladder in place. You might not be able to construct a high-converting sales funnel if you don’t have an efficient value adder mapped out.
The sales funnel is important and has actually changed the way business owners and companies approach sales online.
It works since it takes into account the clients’ habits– and moves them through the various actions of your worth ladder till they’re prepared to buy your item– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target audience. You might not know how to identify or serve them. That’s why knowing how to define your target audience is very important.
This secret details where your target market (i.e., customers who are ready to buy your item) are spending most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the methods that work to get a client to leave whatever they’re doing and have a look at your page.
Every online entrepreneur requires to discover and master these methods. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or website is a constant struggle for the majority of people. It’s perhaps the most complicated element of running an effective online business.
Do you actually comprehend how traffic operates in the online marketing space? If you aren’t positive in your traffic generation know-how, Russell has the responses.
He reveals you the very best kind of traffic that you should pay attention to and how it can change your business. The type of traffic consists of:
- Traffic we manage
- The traffic we don’t control
- Traffic we own
Section Two: Your Communication Funnel
In this section, Russell digs deeper into the processes involved in building an audience by leveraging advanced individual branding tactics, the secrets to communicating well with your audience that will cause a sale.
Ensure you do not skip this section while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a positive and attractive character.
Why do you believe guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have huge followers?
As an entrepreneur, you can’t fail when you lastly develop an appealing character. When you’re successful at it, it means you can add more competent customers to your email list and release an effective item that people are ready and ready to acquire right now.
In creating that attractive character, Russell Brunson defines the three elements you need to keep in check, which is split into 3 (3) classifications:
- The Elements
- The Identity
DotCom Secrets reveals you how to produce an appealing character using these parts and their elements, and determine the best method to interact your fascinating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s all about creating a bond and a sort of connection in between the Attractive Character and the target audience through a traffic source we own. Email.
The Soap Opera Sequence comprises a series of e-mail sequences that help to connect and develop an immediate relationship in between you and the individual reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart likewise shares the EXACT 5 email design templates that have actually helped him to transition into a popular internet and an appealing character online marketer.
The Soap Opera Sequence works due to the fact that it takes advantage of providing value to your subscribers. This ‘value’ combined with an alluring open story hooks them the minute they read your very first email and they’ll anticipate the next one.
The days of uninteresting email series are over. Do not simply delight in daytime soap on television, it’s time to anecdotally use it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your customers pleased to hear from you every day is using the Seinfeld email format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email design that constructs enjoyment in your readers. It ‘d amuse them and cause them to purchase from you.
It leverages the power of storytelling. This time, you’re being imaginative in sharing your life and appropriate stories taking place with/around you– stories they can easily connect with. You ought to be purposeful and strategic about it anyways.
You want to have the ability to lead perfect customers back to your offer. This may look basic but it’s effective!
Russell likewise offers good examples and composed templates to speed up the procedure when you’re sending out Seinfeld e-mails.
Area Three: Funnelology
In this area, the techniques and techniques for constructing high-converting funnels are talked about in detail, in addition to and what you really ought to do to make your funnel work.
Russell covers the principles of a funnel, stages (and sales funnel stages) and the kind of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the significance of sticking to systems that work. In other words, there’s no requirement to transform the wheel.
There’s an opportunity that you’re making the above error if you’re a service owner and you’re struggling to break even.
This prevails with business owners who are just beginning with their sales funnel. They try to re-invent the whole car. When developing a business, what an awful course to follow!
The secret here is leveraging on other individuals who currently have an effective funnel and making your offer to their specific clients. Watch on the:
- Ad copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these components to work for you is a priceless gift for your company. It’s rather simple once you understand how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m extremely delighted that I check out DotCom Secrets a few years ago (and several times more because that first time to totally comprehend and execute the techniques in my own online service.
It not just opened my eyes to funnels and how to build them but also the 7 phases that a perfect consumer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better pertained to terms with this sentence within the DotCom Secrets. It reads:
The genuine distinction in between having a 6-, 7-, or perhaps eight-figure business is whether you comprehend the phases of a funnel and can successfully generate income from the points along the line.
I learnt more about that there are levels of traffic temperature level and for that reason, treating them along the same funnel procedure threatens.
This trick alone is basic to producing the right type of page, offer, and traffic that will result in sales.
There’s likewise the pre-framing concept that you require to completely understand when developing a funnel– especially if you want visitors and causes trust you more. Well, who does not want to establish trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the typical company advice. It enters into the specific landing pages you can create in the 7 building phases that we’ve talked about earlier.
You get to see the twenty-three of the most efficient building blocks for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers utilize these building blocks at specific times during these very same 4 stages of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
Recognizing hyper buyers for your services and products.
You can choose which you want to start with first and which one to stick to in your market as soon as you’ve understood how this works.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the best type of funnels can be a struggle even to the more advanced online marketers. More so, comprehend the funnels that will be served only to certified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so apparent– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell details the procedure he follows when choosing a funnel to use on the frontend of his worth ladders, the funnel he uses in the factor to consider phase (the middle), and those utilized for the backend offers.
Secret # 13: The Best Bait
I could not include this ‘secret’ when I initially checked out the DotCom Secrets book.
Russell spills everything out in this section and exposes the trick that made all his books sell millions.
Just by getting your totally free copy of DotCom Secrets and studying the funnel actions, you’ll have numerous “Aha-Moments” that will alter your service, especially if you have an item you’re currently selling online (or perhaps offline).
I indicate if you can buy your totally free copy of DotCom Secrets and study the funnel steps, you’ll comprehend the secret behind these records.
He emphasizes the power of words and how utilizing a certain WORD can alter your entire service amazingly. That single word can function as bait.
No matter the industry you run in, what you do, what items you offer, or business design, this is the part that a few of the successful entrepreneurs would hide from you.
Area Four: Scripts and funnels
The very first time I check out DotCom Secrets, I couldn’t grasp this area since it was unique in its method. I needed to read the book once again to understand the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, as well as the exact funnel scripts that have assisted him to sell millions of each of his items.
These are split into the Frontend, Middle and Backend Funnels. Interestingly, you don’t have to fight with these parts because there’s a powerful suite of software application you can utilize to automate whatever– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Since it reveals what ought to happen as soon as you get your visitors onboard your sales funnel, the Frontend Funnel is essential.
You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to build and can benefit eCommerce business owners or marketers who have Free Plus Shipping offers.
The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product must be shipped.
On the second page (step-two) of the funnel, the visitor’s charge card details is requested for the shipping and managing charge. When the visitor has actually effectively submitted the 2nd page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will use to make this entire 2-step complimentary shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of establishing this offer is to help breakeven and cover the money you invested in marketing or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson shows the practical mechanics associated with this type of funnel. And he likewise introduced an unique script called the Star, Story, Solution script which assists to push a cold lead towards your items.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to lure visitors and let them keep paying for a longer time.
But you’re not limited in any way– as there are many ways to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the ideal and also the first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to utilize live or taped presentations to market your services or products on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the strategies and scripts that will make the webinar genuinely “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more sophisticated webinar presentation where your goal is to get people to purchase.
You’ll likewise access the scripts for this upgraded version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel specifically for introducing a brand-new item by sharing a series of videos to supply lots of value to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them use it.
These videos will be convincing, useful, and amusing– thus causing visitors to do something about it. You’ll find how to appropriately structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket offers using an innovative formula and scripts. This funnel is what you require to obtain premium customers if you’re a coach or specialist.
Area 5: ClickFunnels.
This last area is quick but you can find out more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is a terrific book if you want to gain insights, see examples, and check out stories that will inspire you to construct an effective company online or guide you in transitioning from offline to online marketing channels.
Let’s consider the pros and cons quickly:.
DotCom Secrets is free. Get business-building understanding without paying money.
Improve your company’ significance utilizing the value ladders and sales funnel techniques and scripts.
Get tricks to becoming an idea leader in your market.
Simple strategies that will work for any company design.
Establish and develop relationships relationship with your clients.
You might need to have an existing business to benefit from DotCom Secrets (although it can definitely benefit you if you’re just starting in addition to long as you carry out the details).
The book is perfect for services that utilize internet marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the main site, DotCom Secrets is FREE. If you’re based within the United States or $14.95 for worldwide, you just have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping deal we discussed earlier. As you can see, Russell is a master at executing what he teaches.
You can get the paperback format for $14.80 if you choose to purchase DotCom Secrets from Amazon. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for providing the book free from his website (you simply spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable techniques and secrets for beginning and growing a business.
You’ll encounter a bunch of aha minutes while going through the sections. You’re guided on how to include the concept into my own company.
DotCom Secrets is a playbook. You might have to read it multiple times to get the ‘secrets’ into your head and company. However you don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or products online, I extremely suggest that you get a copy of DotCom Secrets totally free.