Dotcom Secrets is an excellent book if you want to gain insights, see examples, and read stories that will influence you to construct an effective organization online or guide you in transitioning from offline to internet marketing channels.
Let’s think about the pros and cons rapidly:
- DotCom Secrets is complimentary. Get it here.
- You will get over the shoulder lessons from a successful very affiliate– Russell Brunson.
- The book is a easy and enjoyable read.
- You will get actionable takeaways that you can utilize to enhance your service immediately.
- It’s not a “how to generate income online” book per se.
- You will require to have some knowledge of online marketing ideas to fully value the book.
Dotcom Secrets is an excellent resource if you want to gain from somebody who has actually earned money online.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can utilize to improve your business immediately.
The only downside is that it’s not a “how to generate income online” book per se– you will require to have some understanding of internet marketing ideas to completely appreciate it.
However in general, Dotcom Secrets is an important resource for anybody seeking to develop or grow an online business.
If you’re all set to discover from one of the masters of Sales Funn, be sure to check out this book today!
DotCom Secrets Book
It’s one of my favorite organization books. You might need to read it several times to fully understand it. Or just make it your buddy as you go about your online lifestyle business adventures.
In the introduction of the book, Russell Brunson promised to keep the book evergreen for years to come. The goal is to make it appropriate to both new and advanced online entrepreneurs.
The number of business books do you still find relevant in this ever-changing world? Even though marketing strategies are constantly changing, the DotCom Secrets book is still incredibly appropriate and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book provides a step-by-step process for growing a successful service– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first published in 2015, you’ll find that the majority of the techniques that Russell talks about are still reliable today.
You’ll get a ton of actionable guidance from the book and if you have strategies to offer items online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy composed the forward to the DotCom Secrets book. In his precise words:
” In reality, this is a tested playbook for growing your business with effective lead generation and sales/conversion approaches, which can be used offline and online.”
This is a transformative and powerful book. DotCom Secrets by Russell Brunson is the best road map if you’re aiming to begin an organization or scale an existing business.
Within the pages of the Dotcom Secrets book, you’ll get a detailed plan that guides you on the right building blocks for your organization. You’ll definitely get arise from reading it.
To be sincere, DotCom Secrets sounds like a book for developing a sustainable online service just.
Do not be constrained by that since the actionable marketing techniques work for both online and offline companies. So you’re in safe hands if you run a brick-and-mortar business and wish to shift to internet marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can respond to that concern. If you wish to scale an organization or start and follow tested ‘shortcut’ that has been evaluated by Russell himself, you should read the DotCom Secrets book.
It’s changing lives and I’ve personally discovered it very valuable on my entrepreneurial journey (I’ve read it a number of times). I highly suggest the book.
DotCom Secrets might not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You should consider another book.
DotCom Secrets provides wise insights and methods to:
Existing company owner: If you have not begun a company at all or have no organization concept, the book might not relate to you.
Item owners: If you have an existing product currently, then you can find out strategies to double or perhaps triple your sales.
Confident marketers: If you’re willing to take actions that may challenge your concept of organization, then you must use DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to build a service that stands the test of time. You do not wish to blow over because you do not have the skillset, tools, and tricks that have actually been evaluated and shown to produce excellent results.
Whether you’re a beginner who’s just getting began or you’re an expert, DotCom Secrets will stroll you through the procedure of beginning and growing a rewarding organization.
If you currently have a company, use the secrets in the book to scale to amazing levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and powerful book that supplies specific, actionable directions on what you must do to fail-proof your service, how to draw in clients, and the tricks to significantly enhance your sales.
You’re still not restricted at all if you stop working to check out DotCom Secrets. The only challenge, though, is that you’ll miss out on the chance to quickly grow your existing service or flourish in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences between Expert Secrets Both books relate to, lifestyle business owners, business owners and online marketers– considering that they match each other and attend to starting and growing an effective organization.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets lays out a detailed process to efficiently structure your service. You get to find out how to deliver your message and communicate value in a way that makes people want to pay you.
Professional Secrets offers actionable examples, illustrations, and stories that assist you discover your voice, build a loyal fan base and earn money to share messages that will alter another person’s life.
Both books are advised to company owner who want to end up being more effective in their industries. Entrepreneurs who are developed to see opportunities in competitors instead of discomfort.
And finally in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream consumers (aka getting lots of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 sections just like Expert Secrets that outlines the basic marketing procedures and how to implement them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the very first area of DotCom Secrets with “Ladders and Funnels.” He also exposes 5 (5) marketing secrets. Let’s discuss them:
Secret # 1: The Secret Formula
Initially, you need to have a full understanding of where you desire your service. How does this understanding assist your clients and clients?
This will help you to serve them much better– instead of trying to find out their discomfort points, how desperate they require solutions, and what they’re prepared to pay.
In the secret formula, 4 basic questions were outlined in a step-by-step order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being pushy?
What benefit will they obtain from your business?
You’ll discover answers to these concerns and more in the first trick.
Secret #2: The Value Ladder
Value is key when it pertains to building a sustainable service. If there’s no worth, clients and clients will leave.
That’s why Russell invested a lots of time to dissect the steps that you require to follow to navigate your dream customer from taking the “bait” (starting point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This secret is described as “taking them through your value ladder.”
When you effectively structure the worth ladder, you’ll not just make more cash, you’ll also provide your consumers with a more customized solution. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic occurs. It’s like a surprise that changes everything you currently learn about growing a successful business. You’ll begin with developing out your own sales funnel and the psychology behind a lucrative funnel.
There’s a lot more …
You need to require a complete value ladder in place. You might not be able to build a high-converting sales funnel if you do not have an effective value adder mapped out.
The sales funnel is very important and has changed the method entrepreneurs and businesses approach sales online.
It works since it considers the consumers’ behaviors– and moves them through the various steps of your value ladder till they’re prepared to buy your item– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target market. You may not understand how to identify or serve them. That’s why knowing how to specify your target audience is very important.
This secret outlines where your target audience (i.e., clients who are ready to purchase your item) are investing most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the techniques that work to get a customer to leave whatever they’re doing and take a look at your page.
Every online business owner needs to learn and master these strategies. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or website is a constant battle for the majority of people. It’s perhaps the most overwhelming element of running a successful online organization.
Do you actually understand how traffic works in the internet marketing space? If you aren’t positive in your traffic generation know-how, Russell has the answers.
He reveals you the best type of traffic that you must take notice of and how it can transform your organization. The kind of traffic consists of:
- Traffic we manage
- The traffic we don’t control
- Traffic we own
Area Two: Your Communication Funnel
In this area, Russell digs deeper into the processes associated with constructing an audience by leveraging more advanced individual branding tactics, the tricks to interacting well with your audience that will lead to a sale.
Make sure you do not skip this area while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a confident and appealing character.
Why do you think people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have enormous followers?
As an entrepreneur, you can’t fail when you finally establish an attractive character. When you’re effective at it, it implies you can include more qualified customers to your e-mail list and release an effective product that people are willing and prepared to purchase right now.
In developing that attractive character, Russell Brunson defines the three elements you need to keep in check, which is divided into three (3) categories:
- The Elements
- The Identity
DotCom Secrets shows you how to develop an attractive character using these components and their components, and identify the best method to communicate your fascinating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s all about producing a bond and a sort of connection between the Attractive Character and the target audience by means of a traffic source we own. Email.
The Soap Opera Sequence consists of a series of e-mail series that help to link and develop an instantaneous relationship between you and the individual reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart likewise shares the EXACT five e-mail design templates that have actually assisted him to shift into an Attractive Character and a sought-after internet online marketer.
The Soap Opera Sequence works since it takes advantage of offering value to your subscribers. This ‘value’ combined with a tempting open storyline hooks them the minute they read your first email and they’ll eagerly anticipate the next one.
The days of uninteresting email sequences are over. Don’t just enjoy daytime soap on television, it’s time to anecdotally utilize it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your customers delighted to speak with you every day is using the Seinfeld email format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email style that constructs excitement in your readers. It ‘d entertain them and trigger them to buy from you.
It leverages the power of storytelling. But this time, you’re being imaginative in sharing your life and relevant stories taking place with/around you– stories they can easily connect with. You must be strategic and purposeful about it anyways.
You want to be able to lead perfect consumers back to your deal. This may look simple but it’s effective!
When you’re sending Seinfeld emails, Russell also offers good examples and composed templates to speed up the process.
Section Three: Funnelology
In this section, the methods and techniques for constructing high-converting funnels are talked about in detail, along with and what you actually ought to do to make your funnel work.
Russell covers the basics of a funnel, phases (and sales funnel stages) and the type of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the importance of adhering to systems that work. Simply put, there’s no need to transform the wheel.
If you’re a business owner and you’re struggling to break even, there’s a possibility that you’re making the above error.
This is common with entrepreneurs who are just starting with their sales funnel. They try to re-invent the entire automobile. What a dreadful path to follow when developing an organization!
The trick here is leveraging on other people who currently have an effective funnel and making your deal to their precise clients. Watch on the:
- Ad copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these aspects to work for you is a valuable gift for your company. Once you comprehend how the pieces fit, it’s rather simple.
Secret # 10: Seven Phases Of A Funnel
I’m extremely thankful that I read DotCom Secrets a couple of years ago (and a number of times more because that first time to completely comprehend and carry out the methods in my own online service.
It not just opened my eyes to funnels and how to build them however also the seven phases that a perfect client needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better pertained to terms with this sentence within the DotCom Secrets. It checks out:
The real difference between having a 6-, 7-, or perhaps eight-figure business is whether you comprehend the phases of a funnel and can successfully generate income from the points along the line.
I got to know that there are levels of traffic temperature level and for that reason, treating them along the same funnel process threatens.
This secret alone is essential to creating the ideal kind of page, offer, and traffic that will cause sales.
When developing a funnel– particularly if you want visitors and leads to trust you more, there’s likewise the pre-framing idea that you require to totally understand. Well, who doesn’t want to develop trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the typical company recommendations. It enters into the specific landing pages you can develop in the 7 building phases that we’ve gone over earlier.
You get to see the twenty-three of the most efficient foundation for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers use these foundation at specific times throughout these exact same four stages of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
Recognizing hyperactive buyers for your services and items.
You can decide which you want to start with very first and which one to stick to in your market when you’ve understood how this works.
Secret # 12: Frontend Vs. Backend Funnels
Picking the best type of funnels can be a battle even to the more advanced marketers. More so, understand the funnels that will be served only to certified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so obvious– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell describes the procedure he follows when selecting a funnel to utilize on the frontend of his worth ladders, the funnel he uses in the factor to consider phase (the middle), and those utilized for the backend offers.
Secret # 13: The Best Bait
I couldn’t contain this ‘secret’ when I first checked out the DotCom Secrets book.
Russell spills it all out in this area and exposes the trick that made all his books sell millions.
Just by grabbing your totally free copy of DotCom Secrets and studying the funnel steps, you’ll have a number of “Aha-Moments” that will change your organization, specifically if you have an item you’re currently offering online (or perhaps offline).
I mean if you can order your free copy of DotCom Secrets and study the funnel steps, you’ll comprehend the secret behind these records.
He stresses the power of words and how utilizing a certain WORD can change your whole organization magically. That single word can serve as bait.
Despite the industry you operate in, what you do, what items you offer, or the business design, this is the part that some of the successful entrepreneurs would hide from you.
Area Four: Funnels And Scripts
The first time I check out DotCom Secrets, I couldn’t comprehend this section since it was unique in its method. I had to check out the book once again to comprehend the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, in addition to the precise funnel scripts that have helped him to sell millions of each of his items.
These are split into the Frontend, Middle and Backend Funnels. Remarkably, you don’t have to struggle with these parts because there’s an effective suite of software application you can use to automate whatever– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Because it shows what need to happen when you get your visitors onboard your sales funnel, the Frontend Funnel is essential.
You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to build and can benefit eCommerce online marketers or entrepreneurs who have Free Plus Shipping deals.
The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product needs to be delivered.
On the second page (step-two) of the funnel, the visitor’s charge card details is requested for the shipping and dealing with charge. Once the visitor has actually effectively submitted the second page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will utilize to make this entire 2-step totally free shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of establishing this deal is to assist breakeven and cover the cash you spent on marketing or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson shows the useful mechanics associated with this kind of funnel. And he likewise introduced a distinct script called the Star, Story, Solution script which helps to push a cold lead towards your items.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to lure visitors and let them keep paying for a longer time.
However you’re not restricted in any way– as there are many ways to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the ideal and likewise the very first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to utilize live or documented discussions to market your product and services on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the methods and scripts that will make the webinar really “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little bit different. It’s not FREE!. It’s an advanced webinar discussion where your goal is to get people to buy. But it’s “invisible”– which means there’s no aggressive or deceptiveness involved.
You’ll likewise access the scripts for this updated variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel particularly for releasing a new item by sharing a series of videos to offer tons of value to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.
These videos will be convincing, handy, and entertaining– therefore triggering visitors to take actions. You’ll discover how to appropriately structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket offers utilizing an innovative formula and scripts. This funnel is what you require to obtain premium clients if you’re a coach or specialist.
Area 5: ClickFunnels.
This last section is short however you can learn more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is a terrific book if you want to acquire insights, see examples, and check out stories that will inspire you to develop a successful business online or guide you in transitioning from offline to online marketing channels.
So let’s consider the cons and pros rapidly:.
DotCom Secrets is free. Get business-building knowledge without paying money.
Improve your business’ importance using the value ladders and sales funnel strategies and scripts.
Get tricks to becoming an idea leader in your industry.
Easy methods that will work for any company design.
Establish and develop relationships connection with your consumers.
You might need to have an existing service to benefit from DotCom Secrets (although it can certainly benefit you if you’re simply starting in addition to long as you execute the information).
The book is ideal for organizations that leverage online marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the official site. You just have to pay for shipping/handling– $7.95 if you’re based within the US or $14.95 for international.
There you have it, the Free Plus Shipping deal we went over previously. As you can see, Russell is a master at executing what he teaches.
If you choose to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for using the book free from his site (you simply spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable strategies and secrets for growing an organization and starting.
You’ll come across a bunch of aha minutes while going through the areas. You’re guided on how to incorporate the idea into my own service.
DotCom Secrets is a playbook. You might have to read it numerous times to get the ‘secrets’ into your head and company. But you don’t need to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or items online, I extremely recommend that you get a copy of DotCom Secrets for FREE.