Dotcom Secrets is an excellent book if you want to gain insights, see examples, and check out stories that will motivate you to develop an effective service online or guide you in transitioning from offline to internet marketing channels.
So let’s consider the cons and pros quickly:
- DotCom Secrets is complimentary. Get it here.
- You will overcome the shoulder lessons from a successful super affiliate– Russell Brunson.
- The book is a pleasurable and simple read.
- You will get actionable takeaways that you can use to enhance your service instantly.
- It’s not a “how to earn money online” book per se.
- You will need to have some knowledge of internet marketing concepts to completely value the book.
If you want to find out from somebody who has really made money online, Dotcom Secrets is a great resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can use to improve your business instantly.
The only downside is that it’s not a “how to make money online” book per se– you will require to have some knowledge of online marketing ideas to totally appreciate it.
However overall, Dotcom Secrets is an important resource for anybody seeking to build or grow an online organization.
If you’re prepared to find out from one of the masters of Sales Funn, be sure to check out this book today!
DotCom Secrets Book
It’s one of my preferred service books. You may have to read it several times to totally understand it. Or merely make it your companion as you go about your online lifestyle service experiences.
In the intro of the book, Russell Brunson promised to keep the book evergreen for several years to come. The objective is to make it relevant to both innovative and brand-new online entrepreneurs.
The number of company books do you still find appropriate in this ever-changing world? Even though marketing techniques are constantly altering, the DotCom Secrets book is still extremely appropriate and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book offers a step-by-step process for growing an effective service– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first released in 2015, you’ll discover that most of the methods that Russell speak about are still reliable today.
You’ll get a lots of actionable guidance from the book and if you have strategies to sell products online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy composed the forward to the DotCom Secrets book. In his exact words:
” In reality, this is a tested playbook for growing your company with reliable list building and sales/conversion approaches, which can be utilized offline and online.”
This is a transformative and effective book. DotCom Secrets by Russell Brunson is the best plan if you’re aiming to begin a business or scale an existing organization.
Within the pages of the Dotcom Secrets book, you’ll get a detailed plan that guides you on the best building blocks for your company. You’ll absolutely get arise from reading it.
To be sincere, DotCom Secrets seems like a book for developing a sustainable online business just.
Do not be constrained by that since the actionable marketing strategies work for both online and offline organizations. So you’re in safe hands if you run a brick-and-mortar organization and wish to transition to internet marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can respond to that concern. If you wish to scale a service or begin and follow tested ‘shortcut’ that has been checked by Russell himself, you need to read the DotCom Secrets book.
It’s altering lives and I’ve personally discovered it very important on my entrepreneurial journey (I’ve read it numerous times). I extremely recommend the book.
If you ‘d rather play cool and attempt to figure it out by yourself, then DotCom Secrets may not be worth your read. You need to think about another book.
DotCom Secrets offers wise insights and techniques to:
Existing entrepreneur: If you have not started a service at all or have no business idea, the book might not pertain to you.
Item owners: If you have an existing item currently, then you can find out methods to double or perhaps triple your sales.
Positive marketers: If you’re willing to take steps that may challenge your concept of company, then you must use DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to build a service that stands the test of time. You do not want to fizzle out due to the fact that you lack the skillset, tools, and tricks that have actually been evaluated and proven to produce great outcomes.
So whether you’re a newbie who’s simply getting started or you’re a specialist, DotCom Secrets will stroll you through the process of beginning and growing a rewarding service.
If you already have a service, utilize the secrets in the book to scale to unbelievable levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and powerful book that supplies particular, actionable directions on what you must do to fail-proof your company, how to bring in customers, and the secrets to significantly enhance your sales.
If you fail to check out DotCom Secrets, you’re still not restricted at all. The only obstacle, though, is that you’ll miss out on the chance to quickly grow your existing service or thrive in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions between Expert Secrets Both books are relevant to, way of life business owners, business owners and online marketers– given that they match each other and attend to beginning and growing a successful organization.
Professional Secrets vs DotCom Secrets.
DotCom Secrets lays out a detailed procedure to effectively structure your organization. You get to learn how to provide your message and interact worth in such a way that makes individuals wish to pay you.
Specialist Secrets provides actionable examples, illustrations, and stories that help you discover your voice, build a devoted fan base and earn money to share messages that will alter another person’s life.
Both books are advised to entrepreneur who wish to end up being more successful in their industries. Business owners who are built to see chances in competition instead of pain.
In Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream clients (aka getting heaps of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 sections just like Expert Secrets that outlines the basic marketing procedures and how to implement them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the first section of DotCom Secrets with “Ladders and Funnels.” He also reveals five (5) marketing tricks. Let’s review them:
Secret # 1: The Secret Formula
You require to have a complete understanding of where you desire your company. How does this understanding help your clients and consumers?
This will assist you to serve them better– instead of searching for out their pain points, how desperate they need options, and what they’re ready to pay.
In the secret formula, four basic questions were outlined in a detailed order inside the DotCom Secrets book:
Who are your dream clients?
How do you discover them?
How do you attract them without being aggressive?
What benefit will they receive from your business?
You’ll find answers to these concerns and more in the first secret.
Secret #2: The Value Ladder
Value is essential when it pertains to developing a sustainable company. If there’s no worth, customers and clients will leave.
That’s why Russell invested a ton of time to dissect the actions that you need to follow to navigate your dream client from taking the “bait” (beginning point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This secret is described as “taking them through your worth ladder.”
When you successfully structure the worth ladder, you’ll not just make more cash, you’ll likewise offer your consumers with a more customized service. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic occurs. It’s like a surprise that alters whatever you currently understand about growing a rewarding business. You’ll begin with developing out your own sales funnel and the psychology behind a lucrative funnel.
It exceeds the product you’re selling or how they’re priced. There’s a lot more …
You require to have a total value ladder in place. It’s like your infallible system for making sales on autopilot. If you do not have an effective value adder mapped out, you may not be able to develop a high-converting sales funnel.
The sales funnel is necessary and has changed the way business owners and organizations approach sales online.
It works since it considers the clients’ habits– and moves them through the different steps of your value ladder up until they’re prepared to acquire your product– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target audience. Sadly, you may not know how to identify or serve them. That’s why knowing how to specify your target market is essential.
This secret describes where your target audience (i.e., consumers who are ready to acquire your product) are investing the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the techniques that work to get a consumer to leave whatever they’re doing and check out your page.
Every online entrepreneur requires to find out and master these methods. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or website is a continuous struggle for many people. It’s probably the most difficult element of running a successful online service.
Do you truly comprehend how traffic operates in the internet marketing space? Russell has the responses if you aren’t positive in your traffic generation knowledge.
He reveals you the very best type of traffic that you should focus on and how it can transform your company. The type of traffic consists of:
- Traffic we control
- The traffic we do not control
- Traffic we own
Area Two: Your Communication Funnel
In this section, Russell digs deeper into the procedures involved in developing an audience by leveraging advanced individual branding strategies, the tricks to interacting well with your audience that will lead to a sale.
Make certain you do not avoid this section while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a positive and appealing character.
Why do you believe men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have massive fans?
As a business owner, you can’t go wrong when you lastly establish an attractive character. When you’re effective at it, it means you can include more certified consumers to your e-mail list and introduce a successful item that people are ready and willing to acquire immediately.
In developing that appealing character, Russell Brunson defines the three parts you need to keep in check, which is split into three (3) categories:
- The Elements
- The Identity
DotCom Secrets reveals you how to produce an attractive character using these parts and their elements, and identify the very best method to interact your fascinating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s all about developing a bond and a sort of connection in between the Attractive Character and the target market via a traffic source we own. Email.
The Soap Opera Sequence consists of a series of e-mail series that assist to link and develop an instant relationship in between you and the individual reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart also shares the EXACT five email design templates that have assisted him to shift into an Attractive Character and a popular internet marketer.
Due to the fact that it capitalizes on giving value to your subscribers, the Soap Opera Sequence works. This ‘worth’ paired with an irresistible open story hooks them the minute they read your first email and they’ll eagerly anticipate the next one.
The days of uninteresting email series are over. Do not just enjoy daytime drama on television, it’s time to anecdotally utilize it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your customers happy to speak with you every day is utilizing the Seinfeld e-mail format.”
So what’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail style that develops excitement in your readers. It ‘d entertain them and trigger them to purchase from you.
It leverages the power of storytelling. This time, you’re being innovative in sharing your life and relevant stories taking place with/around you– stories they can quickly link with. You need to be purposeful and strategic about it anyways.
You wish to be able to lead perfect consumers back to your deal. This might look basic but it’s powerful nonetheless!
Russell likewise offers fine examples and written design templates to accelerate the process when you’re sending Seinfeld emails.
Area Three: Funnelology
In this area, the strategies and methods for constructing high-converting funnels are talked about in detail, along with and what you really must do to make your funnel work.
Russell covers the fundamentals of a funnel, phases (and sales funnel stages) and the type of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the significance of adhering to systems that work. To put it simply, there’s no requirement to transform the wheel.
If you’re a company owner and you’re struggling to recover cost, there’s a possibility that you’re making the above mistake.
This is common with business owners who are simply beginning with their sales funnel. They attempt to re-invent the entire automobile. What an awful course to follow when building an organization!
The trick here is leveraging on other individuals who currently have an effective funnel and making your offer to their specific consumers. Watch on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these elements to work for you is a priceless gift for your company. Once you understand how the pieces fit, it’s quite easy.
Secret # 10: Seven Phases Of A Funnel
I’m very happy that I check out DotCom Secrets a couple of years ago (and a number of times more since that very first time to totally comprehend and execute the methods in my own online company.
It not just opened my eyes to funnels and how to build them but likewise the 7 phases that a perfect consumer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better concerned terms with this sentence within the DotCom Secrets. It reads:
The real distinction between having a six-, seven-, or even eight-figure company is whether you understand the phases of a funnel and can successfully monetize the points along the line.
I got to know that there are levels of traffic temperature and therefore, treating them along the exact same funnel procedure threatens.
This secret alone is fundamental to creating the ideal type of page, deal, and traffic that will cause sales.
There’s also the pre-framing idea that you require to fully comprehend when developing a funnel– specifically if you desire visitors and causes trust you more. Well, who does not want to establish trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the normal service recommendations. It goes into the specific landing pages you can create in the 7 structure phases that we’ve discussed earlier.
You get to see the twenty-three of the most effective foundation for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers utilize these building blocks at particular times throughout these same 4 stages of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying purchasers
Recognizing hyper buyers for your services and products.
You can decide which you desire to begin with very first and which one to stick to in your market once you’ve comprehended how this works.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the right type of funnels can be a struggle even to the advanced marketers. More so, comprehend the funnels that will be served only to certified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so obvious– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell lays out the process he follows when selecting a funnel to utilize on the frontend of his worth ladders, the funnel he uses in the factor to consider stage (the middle), and those utilized for the backend deals.
Secret # 13: The Best Bait
I could not include this ‘secret’ when I first checked out the DotCom Secrets book.
Russell spills it all out in this area and exposes the trick that made all his books sell millions.
Just by grabbing your complimentary copy of DotCom Secrets and studying the funnel steps, you’ll have a number of “Aha-Moments” that will alter your business, specifically if you have an item you’re presently offering online (and even offline).
I imply if you can order your totally free copy of DotCom Secrets and study the funnel steps, you’ll comprehend the trick behind these records.
He highlights the power of words and how utilizing a specific WORD can change your entire service magically. That single word can act as bait.
No matter the industry you run in, what you do, what products you use, or business model, this is the part that a few of the effective entrepreneurs would conceal from you.
Area Four: Scripts and funnels
The first time I read DotCom Secrets, I couldn’t grasp this section because it was special in its method. I had to read the book once again to understand the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, in addition to the exact funnel scripts that have assisted him to offer countless each of his products.
These are split into the Frontend, Middle and Backend Funnels. Interestingly, you don’t need to have problem with these parts because there’s a powerful suite of software application you can use to automate whatever– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Because it shows what need to take place when you get your visitors onboard your sales funnel, the Frontend Funnel is crucial.
You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to build and can benefit eCommerce marketers or business owners who have Free Plus Shipping deals.
The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item must be delivered.
On the 2nd page (step-two) of the funnel, the visitor’s charge card details is asked for the shipping and managing charge. Once the visitor has actually successfully submitted the second page– the One-time-offer is next.
Naturally, you’re not left alone as there are scripts you will utilize to make this entire 2-step free shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of setting up this deal is to help breakeven and cover the cash you invested in marketing or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson shows the practical mechanics associated with this type of funnel. And he likewise introduced a distinct script called the Star, Story, Solution script which assists to nudge a cold lead towards your products.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to entice visitors and let them keep spending for a longer time.
But you’re not restricted in any way– as there are many methods to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the ideal and also the very first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to utilize documented or live discussions to market your products or services on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the strategies and scripts that will make the webinar truly “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a bit different. It’s not FREE!. It’s a more advanced webinar discussion where your objective is to get people to buy. It’s “invisible”– which means there’s no aggressive or deception involved.
You’ll likewise access the scripts for this upgraded variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel specifically for releasing a brand-new product by sharing a series of videos to supply tons of worth to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be convincing, practical, and entertaining– consequently causing visitors to act. You’ll find how to effectively structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket offers using a sophisticated formula and scripts. This funnel is what you require to acquire premium clients if you’re a coach or expert.
Area 5: ClickFunnels.
This last section is brief but you can learn more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is a terrific book if you wish to gain insights, see examples, and read stories that will influence you to construct an effective business online or guide you in transitioning from offline to internet marketing channels.
So let’s consider the cons and pros rapidly:.
DotCom Secrets is complimentary. Get business-building understanding without paying cash.
Improve your business’ significance utilizing the value ladders and sales funnel methods and scripts.
Get secrets to becoming a thought leader in your industry.
Basic methods that will work for any organization model.
Establish and develop relationships connection with your customers.
You might need to have an existing service to gain from DotCom Secrets (although it can definitely benefit you if you’re simply starting out in addition to long as you implement the details).
The book is ideal for companies that utilize internet marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the official website, DotCom Secrets is FREE. You only have to pay for shipping/handling– $7.95 if you’re based within the US or $14.95 for worldwide.
There you have it, the Free Plus Shipping offer we went over previously. As you can see, Russell is a master at executing what he teaches.
If you prefer to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for providing the book free from his site (you just pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable strategies and tricks for growing a service and starting.
You’ll come across a bunch of aha moments while going through the sections. You’re assisted on how to integrate the principle into my own service.
DotCom Secrets is a playbook. You may have to read it multiple times to get the ‘tricks’ into your head and business. You do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering services or products online, I highly suggest that you get a copy of DotCom Secrets for FREE.