Connor Stone Russell Brunson

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is a fantastic book if you wish to gain insights, see examples, and check out stories that will influence you to construct a successful organization online or guide you in transitioning from offline to internet marketing channels.

So let’s think about the cons and pros rapidly:

Pros:

  • DotCom Secrets is complimentary. Get it here.
  • You will get over the shoulder lessons from a successful incredibly affiliate– Russell Brunson.
  • The book is a easy and pleasurable read.
  • You will get actionable takeaways that you can use to improve your company instantly.

Cons:

  • It’s not a “how to generate income online” book per se.
  • You will need to have some understanding of online marketing ideas to fully value the book.

Dotcom Secrets is a terrific resource if you wish to gain from someone who has in fact earned money online.

Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll come away from reading this book with actionable takeaways that you can utilize to enhance your business right away.

The only drawback is that it’s not a “how to earn money online” book per se– you will need to have some understanding of online marketing concepts to completely value it.

In general, Dotcom Secrets is an important resource for anyone looking to build or grow an online organization.

So if you’re prepared to gain from among the masters of Sales Funn, be sure to check out this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my favorite organization books. You might have to read it multiple times to completely grasp it. Or just make it your buddy as you set about your online lifestyle service adventures.

In the intro of the book, Russell Brunson assured to keep the book evergreen for several years to come. The goal is to make it appropriate to both advanced and new online entrepreneurs.

The number of organization books do you still discover appropriate in this ever-changing world? Even though marketing strategies are continuously changing, the DotCom Secrets book is still extremely relevant and beneficial today.

What Is DotCom Secrets?

The DotCom Secrets book offers a step-by-step process for growing a successful service– whether online or offline.

DotCom Secrets Review

Despite The Fact That DotCom Secrets was first published in 2015, you’ll find that most of the techniques that Russell speak about are still efficient today.

You’ll get a lots of actionable recommendations from the book and if you have plans to offer items online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a referral.

Dan Kennedy composed the forward to the DotCom Secrets book. In his exact words:

” In truth, this is a tested playbook for growing your business with reliable lead generation and sales/conversion approaches, which can be utilized online and offline.”

This is a transformative and powerful book. If you’re looking to start an organization or scale an existing organization, DotCom Secrets by Russell Brunson is the perfect roadway map.

Within the pages of the Dotcom Secrets book, you’ll get an in-depth strategy that guides you on the ideal building blocks for your service. You’ll definitely get arise from reading it.

To be honest, DotCom Secrets seems like a book for constructing a sustainable online organization only.

Don’t be constrained by that due to the fact that the actionable marketing techniques work for both online and offline businesses. You’re in safe hands if you run a brick-and-mortar company and want to transition to online marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, just you can answer that question. If you want to start or scale a business and follow proven ‘faster way’ that has been checked by Russell himself, you should check out the DotCom Secrets book.

It’s changing lives and I’ve personally found it extremely valuable on my entrepreneurial journey (I’ve read it numerous times). I extremely advise the book.

DotCom Secrets may not be worth your read if you ‘d rather play cool and try to figure it out by yourself. You should consider another book.

Although, DotCom Secrets provides clever insights and techniques to:

Existing business owners: If you haven’t begun an organization at all or have no organization concept, the book might not relate to you.

Item owners: If you have an existing item currently, then you can discover techniques to double or even triple your sales.

Positive online marketers: If you’re prepared to take steps that may challenge your idea of company, then you should use DotCom Secrets as a referral.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You wish to build a service that stands the test of time. Due to the fact that you do not have the skillset, tools, and secrets that have been checked and shown to produce excellent outcomes, you do not desire to fizzle out.

Whether you’re a novice who’s just getting started or you’re a professional, DotCom Secrets will walk you through the process of starting and growing a lucrative organization.

If you already have a company, utilize the tricks in the book to scale to unbelievable levels? Aside from generating income, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a relied on and powerful book that supplies specific, actionable instructions on what you must do to fail-proof your service, how to bring in consumers, and the secrets to significantly boost your sales.

If you fail to check out DotCom Secrets, you’re still not restricted at all. The only difficulty, though, is that you’ll miss the chance to quickly grow your existing service or flourish in a competitive market.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some distinctions between Expert Secrets Both books pertain to, way of life business owners, business owners and online marketers– given that they complement each other and provide for beginning and growing a successful service.

Specialist Secrets vs DotCom Secrets.

DotCom Secrets outlines a detailed procedure to successfully structure your business. You get to find out how to deliver your message and interact value in such a way that makes individuals wish to pay you.

Specialist Secrets provides actionable examples, illustrations, and stories that assist you find your voice, construct a loyal fan base and earn money to share messages that will change another person’s life.

Both books are advised to company owner who want to become more effective in their industries. Business owners who are built to see chances in competitors instead of pain.

And lastly in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream consumers (aka getting lots of traffic as the title of the book recommends).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is organized into 5 areas similar to Expert Secrets that lays out the basic marketing processes and how to implement them.

Section One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell started the very first area of DotCom Secrets with “Ladders and Funnels.” He likewise reveals five (5) marketing tricks. Let’s discuss them:

Secret # 1: The Secret Formula

You require to have a complete understanding of where you want your organization. How does this understanding help your clients and customers?

This will help you to serve them much better– instead of searching for out their pain points, how desperate they require solutions, and what they’re willing to pay.

In the secret formula, 4 basic concerns were detailed in a detailed order inside the DotCom Secrets book:

Who are your dream clients?

How do you find them?

How do you attract them without being pushy?

What benefit will they receive from your business?

You’ll find answers to these concerns and more in the very first trick.

Secret #2: The Value Ladder

When it comes to constructing a sustainable company, worth is essential. If there’s no value, clients and consumers will leave.

That’s why Russell invested a ton of time to dissect the steps that you require to follow to browse your dream customer from taking the “bait” (starting point of your ladder) to where they wish to be.

DotCom Secrets Value Ladder

This secret is referred to as “taking them through your value ladder.”

When you effectively structure the value ladder, you’ll not only make more money, you’ll likewise supply your consumers with a more customized solution. They’ll like you for this.

Secret # 3: From A Ladder To A Funnel

This secret is where the magic takes place. It’s like an epiphany that changes everything you already understand about growing a rewarding organization. You’ll begin with building out your own sales funnel and the psychology behind a lucrative funnel.

It exceeds the item you’re offering or how they’re priced. There’s a lot more …

You need to have a total worth ladder in place. It’s like your foolproof system for making sales on auto-pilot. If you do not have an effective value adder mapped out, you might not be able to build a high-converting sales funnel.

The sales funnel is important and has altered the method business owners and organizations approach sales online.

It works since it takes into consideration the clients’ habits– and moves them through the different steps of your value ladder until they’re prepared to buy your product– voluntarily.

Secret # 4: How To Find Your Dream Customers

You have a target audience. You might not know how to identify or serve them. That’s why understanding how to specify your target market is important.

This secret outlines where your target audience (i.e., customers who are ready to purchase your item) are spending most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be equipped with the methods that work to get a customer to leave whatever they’re doing and have a look at your page.

Every online entrepreneur needs to discover and master these techniques. Russell makes it easy in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Generating traffic to a landing page or site is a constant struggle for many people. It’s arguably the most difficult aspect of running an effective online business.

Do you truly comprehend how traffic operates in the internet marketing area? Russell has the answers if you aren’t positive in your traffic generation expertise.

He reveals you the best kind of traffic that you need to take notice of and how it can change your company. The kind of traffic includes:

  • Traffic we control
  • The traffic we do not control
  • Traffic we own

Section Two: Your Communication Funnel

In this section, Russell digs deeper into the procedures involved in building an audience by leveraging advanced individual branding techniques, the secrets to interacting well with your audience that will lead to a sale.

Ensure you don’t skip this section while checking out DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to building a appealing and confident character.

Why do you think men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have huge followers?

As a business owner, you can’t go wrong when you finally establish an attractive character. When you’re effective at it, it indicates you can add more certified consumers to your email list and introduce an effective item that individuals are all set and ready to buy right away.

In creating that appealing character, Russell Brunson defines the three parts you must keep in check, which is split into 3 (3) categories:

  • The Elements
  • The Identity
  • Stories

DotCom Secrets reveals you how to produce an appealing character utilizing these elements and their elements, and recognize the best method to communicate your captivating stories that will get the sales being available in.

Secret # 7: The Soap Opera Sequence

This “secret” comes from the previous part of Dotcom Secrets. It’s all about developing a bond and a sort of rapport in between the Attractive Character and the target audience by means of a traffic source we own. Email.

The Soap Opera Sequence comprises a series of e-mail series that help to connect and establish an instantaneous relationship between you and the individual reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for developing the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his great heart likewise shares the EXACT 5 e-mail templates that have helped him to shift into an Attractive Character and an in-demand web marketer.

The Soap Opera Sequence works because it capitalizes on offering value to your customers. This ‘worth’ combined with an irresistible open storyline hooks them the minute they read your very first e-mail and they’ll anticipate the next one.

The days of dull email series are over. Don’t simply enjoy daytime soap on television, it’s time to anecdotally utilize it in your email messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the secret to keeping your customers delighted to speak with you every day is utilizing the Seinfeld e-mail format.”

So what’s the Seinfeld format all about?

DotCom Secrets Seinfeld Sequence

It’s an email style that develops excitement in your readers. It ‘d entertain them and cause them to purchase from you.

It leverages the power of storytelling. However this time, you’re being imaginative in sharing your life and pertinent stories taking place with/around you– stories they can quickly connect with. You must be strategic and purposeful about it anyways.

You want to be able to lead perfect clients back to your offer. This may look simple however it’s effective!

Russell likewise supplies fine examples and composed templates to speed up the procedure when you’re sending Seinfeld emails.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section Three: Funnelology

In this area, the methods and techniques for constructing high-converting funnels are gone over in detail, as well as and what you truly ought to do to make your funnel work.

Russell covers the basics of a funnel, phases (and sales funnel phases) and the type of landing pages to utilize, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we discovered the importance of staying with systems that work. Simply put, there’s no need to transform the wheel.

If you’re a business owner and you’re having a hard time to break even, there’s an opportunity that you’re making the above error.

This is common with entrepreneurs who are just starting with their sales funnel. They attempt to re-invent the whole car. What a dreadful course to follow when developing a business!

The trick here is leveraging on other people who already have an effective funnel and making your offer to their specific customers. Watch on the:

  • Demographics
  • Ad copy and copies
  • Traffic sources
  • Offers
  • Landing page

Understanding how to reverse all these components to work for you is a valuable present for your service. Once you understand how the pieces fit, it’s quite simple.

Secret # 10: Seven Phases Of A Funnel

I’m extremely happy that I check out DotCom Secrets a couple of years ago (and a number of times more because that very first time to fully understand and execute the methods in my own online service.

It not just opened my eyes to funnels and how to build them but likewise the seven phases that an ideal customer needs to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me much better pertained to terms with this sentence within the DotCom Secrets. It reads:

The genuine difference in between having a 6-, 7-, or even eight-figure organization is whether you comprehend the stages of a funnel and can effectively monetize the points along the line.

I got to know that there are levels of traffic temperature level and therefore, treating them along the very same funnel process is dangerous.

This trick alone is fundamental to developing the ideal type of page, deal, and traffic that will result in sales.

When developing a funnel– particularly if you desire visitors and leads to trust you more, there’s also the pre-framing concept that you need to totally comprehend. Well, who does not wish to develop trust already?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets goes beyond the common organization recommendations. It goes into the specific landing pages you can produce in the 7 structure phases that we’ve gone over earlier.

You get to see the twenty-three of the most effective building blocks for your sales funnels.

DotCom Secrets 23 foundation of a funnel

Smart funnel hackers use these foundation at particular times throughout these same 4 phases of the funnel:

  • Pre-frame bridge
  • Qualifying customers
  • Qualifying buyers

Identifying hyper buyers for your services and products.

You can decide which you desire to start with first and which one to stick to in your market as soon as you’ve comprehended how this works.

Secret # 12: Frontend Vs. Backend Funnels

Choosing the right type of funnels can be a battle even to the more advanced online marketers. More so, comprehend the funnels that will be served just to qualified purchasers (at the backend).

DotCom Secrets Frontend Vs Backend

This mistake isn’t so obvious– but bypassing it can make a difference in your traffic engagement and sales.

Here Russell details the process he follows when choosing a funnel to utilize on the frontend of his worth ladders, the funnel he utilizes in the consideration stage (the middle), and those utilized for the backend offers.

Secret # 13: The Best Bait

I could not include this ‘secret’ when I initially read the DotCom Secrets book.

Russell spills it all out in this area and reveals the secret that made all his books sell millions.

Simply by getting your totally free copy of DotCom Secrets and studying the funnel steps, you’ll have a number of “Aha-Moments” that will alter your organization, specifically if you have an item you’re currently selling online (and even offline).

I imply if you can purchase your free copy of DotCom Secrets and study the funnel steps, you’ll comprehend the trick behind these records.

He highlights the power of words and how using a certain WORD can alter your entire business magically. That single word can serve as bait.

Regardless of the market you run in, what you do, what products you offer, or the business design, this is the part that a few of the successful entrepreneurs would hide from you.

 

Section Four: Funnels And Scripts

The first time I read DotCom Secrets, I couldn’t grasp this area because it was unique in its method. I needed to check out the book again to comprehend the point that Russell was making.

As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, as well as the precise funnel scripts that have assisted him to offer millions of each of his items.

These are split into the Frontend, Middle and Backend Funnels. Interestingly, you do not need to deal with these parts because there’s an effective suite of software you can utilize to automate whatever– ClickFunnels software.

1. Frontend Funnel: Two-Step– Free Plus Shipping

Due to the fact that it shows what need to occur when you get your visitors onboard your sales funnel, the Frontend Funnel is important.

You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to build and can benefit eCommerce entrepreneurs or online marketers who have Shipping plus totally free offers.

The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product ought to be delivered.

On the 2nd page (step-two) of the funnel, the visitor’s charge card details is asked for the shipping and handling charge. Once the visitor has effectively completed the second page– the One-time-offer is next.

Of course, you’re not left alone as there are scripts you will use to make this entire 2-step free shipping funnel reliable. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of establishing this deal is to help breakeven and cover the cash you spent on advertising or getting the lead.

DotCom Secrets self liquidating offer

Here, Russell Brunson shows the useful mechanics involved in this type of funnel. And he likewise presented a special script called the Star, Story, Solution script which helps to nudge a cold lead towards your products.

You’ll access to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll find how to attract visitors and let them keep paying for a longer time.

However you’re not limited in any way– as there are numerous methods to utilize this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The ideal webinar is the perfect and also the first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to utilize recorded or live discussions to market your services or products on autopilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re offered with the strategies and scripts that will make the webinar genuinely “best.”.

5. Middle Funnel: Invisible Perfect Webinar.

Unlike the Perfect Webinar, this one is a little different. It’s not FREE!. It’s an advanced webinar presentation where your goal is to get people to purchase. However it’s “undetectable”– which implies there’s no aggressive or deception involved.

You’ll likewise access the scripts for this upgraded version of Perfect Webinar.

6. Middle Funnel: Product Launch.

You utilize the “Product Launch” funnel specifically for launching a new product by sharing a series of videos to provide tons of value to your visitors.

Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them use it.

These videos will be convincing, valuable, and entertaining– consequently triggering visitors to act. You’ll discover how to properly structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of offering high-ticket offers using a sophisticated formula and scripts. This funnel is what you require to obtain premium customers if you’re a coach or consultant.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area 5: ClickFunnels.

This last section is short but you can find out more by reading my ClickFunnels review.

DotCom Secrets Pros and Cons.

DotCom Secrets is a terrific book if you want to get insights, see examples, and check out stories that will inspire you to construct a successful company online or guide you in transitioning from offline to internet marketing channels.

So let’s consider the advantages and disadvantages rapidly:.

Pros.

DotCom Secrets is complimentary. Get business-building knowledge without paying money.

Enhance your service’ relevance using the worth ladders and sales funnel strategies and scripts.

Get secrets to ending up being a thought leader in your market.

Simple techniques that will work for any business design.

Build relationships and establish connection with your customers.

Cons.

You might need to have an existing business to gain from DotCom Secrets (although it can certainly benefit you if you’re just starting as well as long as you implement the details).

The book is perfect for businesses that utilize online marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

When you get it from the main website, DotCom Secrets is FREE. If you’re based within the US or $14.95 for global, you just have to pay for shipping/handling– $7.95.

There you have it, the Free Plus Shipping offer we talked about previously. As you can see, Russell is a master at executing what he teaches.

You can get the paperback format for $14.80 if you choose to purchase DotCom Secrets from Amazon. It’s your option.

DotCom Secrets Free Book.

Thanks to Russell for providing the book free from his website (you just spend for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a package of actionable strategies and secrets for growing a company and beginning.

You’ll stumble upon a lot of aha minutes while going through the areas. You’re assisted on how to include the concept into my own business.

DotCom Secrets is a playbook. You might need to read it several times to get the ‘secrets’ into your head and business. You do not have to if you have a strong IQ, which I’m sure you do!

All in all, if you’re selling services or products online, I highly recommend that you get a copy of DotCom Secrets for FREE.

>>Click Here To Get Your Copy Of Dotcom Secrets<<